TS
Teena s.
specialist
Enterprise (> 1000 emp.)
"Fit for Our Analytics Needs"
4/5
What do you like best about Brandwatch Consumer Intelligence?

What I like about Brandwatch is keyword search. You can search for anything, and it will find relevant posts, even from millions of mentions.

Also, tell about the people talking about their interests, professions, locations, etc., so you know who you're reaching. Review collected by and hosted on G2.com.

What do you dislike about Brandwatch Consumer Intelligence?

The Brandwatch portal is quite slow and very manual. Review collected by and hosted on G2.com.

Jadson Carvalho C.
JC
Jadson Carvalho C.
Assistente
Mid-Market (51-1000 emp.)
"Probabilidades"
5/5
What do you like best about Brandwatch Consumer Intelligence?

All the metrics and data that enable the understanding of the graphs. Review collected by and hosted on G2.com.

What do you dislike about Brandwatch Consumer Intelligence?

of the possibility that the data may not be compatible with what I want to obtain. Review collected by and hosted on G2.com.

Verified User in Consumer Goods
CC
Verified User in Consumer Goods
Enterprise (> 1000 emp.)
"Valuable Insights for Consumer Brands, Though Reporting Could Improve"
4/5
What do you like best about Brandwatch Consumer Intelligence?

I believe the BW CI tool has been valuable for our consumer brands research. It enables us to gain a deeper understanding of what our consumers are seeking, as well as the features it offers. Review collected by and hosted on G2.com.

What do you dislike about Brandwatch Consumer Intelligence?

I feel that data reporting and integration could be improved somewhat, but overall, I don't have any significant complaints. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Verified User in Marketing and Advertising
Mid-Market (51-1000 emp.)
"Depth social analysis yet easy to use"
5/5
What do you like best about Brandwatch Consumer Intelligence?

It helps me get to interesting insights that are valuable at work, in client decks, internal presentations. It helps me validate my thinking with its robust set of data. Review collected by and hosted on G2.com.

What do you dislike about Brandwatch Consumer Intelligence?

It can take a few time of use until you learn how to navigate, however the customer support team is always at help. Review collected by and hosted on G2.com.

DM
Dhruv M.
Chief Strat Com
Enterprise (> 1000 emp.)
"Good tool for monitoring narratives & their development on social media."
4.5/5
What do you like best about Brandwatch Consumer Intelligence?

It is an effective tool for monitoring the emerging trends on social media. It has varied tools in dashboard to carry on real time monitoring of misinformation disinformation and instances of hate speech on social media. Review collected by and hosted on G2.com.

What do you dislike about Brandwatch Consumer Intelligence?

I am perturbed about the cost. It should be more easier and light on software to make it user friendly. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
UI
Verified User in Information Technology and Services
Enterprise (> 1000 emp.)
"Great Data Coverage and Boolean Search"
5/5
What do you like best about Brandwatch Consumer Intelligence?

It's a very easy user interface and provides comprehensive data coverage. I really like the breadth of boolean operators for my search as well. Review collected by and hosted on G2.com.

What do you dislike about Brandwatch Consumer Intelligence?

I wish it was easier to visualize connected themes and drivers of conversation Review collected by and hosted on G2.com.

Verified User in Public Relations and Communications
CP
Verified User in Public Relations and Communications
Small-Business (50 or fewer emp.)
"Great for Content Analysis, Needs More AI and Platform Integration"
4/5
What do you like best about Brandwatch Consumer Intelligence?

The ability to easily scan real content, and visualise conversation trends. I love easily categorising content to my own uniquely identified themes and topics, and comparatively analysing these within the platform. Review collected by and hosted on G2.com.

What do you dislike about Brandwatch Consumer Intelligence?

Need for more AI integration, and analysis of other platforms and data - i.e. TikTok, search trends, etc. This would give a more comprehensive picture of conversations. Review collected by and hosted on G2.com.

Verified User in Market Research
AM
Verified User in Market Research
Small-Business (50 or fewer emp.)
"Robust, Intuitive Platform"
4.5/5
What do you like best about Brandwatch Consumer Intelligence?

BCR has robust data collection, querying, and dashboard features. It's easy and intuitive and as an agency it's critical to every project we do. Review collected by and hosted on G2.com.

What do you dislike about Brandwatch Consumer Intelligence?

It's not Brandwatch's fault, but the export process is frustrating - X caps the number of exported mentions per day and does not allow users to export via API. This leaves us with limited, manual exports per day. Review collected by and hosted on G2.com.

Sebastian P.
SP
Sebastian P.
Data Analyst Mid
Mid-Market (51-1000 emp.)
"Great tool with still some room for improvement"
4/5
What do you like best about Brandwatch Consumer Intelligence?

How easy it is for me to collect social listening data, as well as their easily understandable platform. I use it every week and I hardly have any issues! Review collected by and hosted on G2.com.

What do you dislike about Brandwatch Consumer Intelligence?

Some Queries bring duplicated information that have to be cleaned once its exported. It tends to mislead their own dashboard information, as gadgets like wordclouds or topic modeling stuff are not as accurate as I'd like them to be Review collected by and hosted on G2.com.

Verified User in Market Research
CM
Verified User in Market Research
Mid-Market (51-1000 emp.)
"Best Social Listening Platform"
5/5
What do you like best about Brandwatch Consumer Intelligence?

Brandwatch is fast, customizable and has reliable data collection. Review collected by and hosted on G2.com.

What do you dislike about Brandwatch Consumer Intelligence?

Youtube is captured directly without query, but does not have the analytical data. Review collected by and hosted on G2.com.