I like the customizability of the dashboards and queries. I truly feel like I am getting the most comprehensive look at social conversations across all platforms. It's been easy to integrate into our everyday workflows and to teach new colleagues how to use the tools. Review collected by and hosted on G2.com.

I do feel like the reports (in PDF and Powerpoint form) could be more comprehensive, rather than just providing an overview of findings. I'd specifically like the option to include ALL mentions in these reports, rather than just a sample of them. I also feel like they could be more visually engaging. Review collected by and hosted on G2.com.

I find Brandwatch Consumer Intelligence indispensable for my business in ad sales, primarily because it helps me research brands, analyze sentiment, and identify trends and social media dynamics that are crucial for informing my sales pitches. I appreciate how the software makes it easier to understand the position of brands on social media, gauge public sentiment, and recognize significant topics of interest, which are all essential elements for smarter and more data-informed selling strategies. The dashboards are particularly valuable, alongside the basic query builder and the ability to create share of voice charts and trend lines, which enable me to comprehensively analyze volume and customize charting. The accuracy and ease of use of Brandwatch are also significant factors that make it critical to my business operations, along with the data and queries that I have meticulously developed using the tool. Review collected by and hosted on G2.com.

I find the query explorer page more limited than it could be. Currently, to see most things of value, I have to build a dashboard. While I am okay with using dashboards, I would appreciate more customization options in the query viewer to enhance its value without the need to constantly create dashboards. Review collected by and hosted on G2.com.

I like Brandwatch Consumer Intelligence for several reasons. Firstly, I appreciate the customer service I receive, especially because having support in Portuguese has been a great help, making it easier to understand and use the software. Additionally, the tool is quite intuitive and easy to use. When I started using it, I thought it would be complex, but actually, after the first use, I was able to understand how the operators work and found the process really smooth. Another point I value is the ability to customize the database, including competitors' pages and hashtags, which helps increase the volume of data available for analysis. I also love the social listening functionality, which is essential for monitoring people's perception of my brand and helps me make informed strategic decisions. I must mention the importance of integration with platforms like TikTok and YouTube data support, which are key factors that encourage me to continue using the tool. Finally, I really value Brandwatch's ability to solve brand monitoring issues and assist in defining business strategies, making it an indispensable ally in managing my operations. My overall experience with Brandwatch is so positive that I would recommend it to anyone without hesitation, giving it a score of 10 out of 10. Review collected by and hosted on G2.com.

The part of page configuration and segmentation. Review collected by and hosted on G2.com.

Much more detailed information is available which can be customised as per the requirement of the customer. Review collected by and hosted on G2.com.

A human hand holding is still required. It is not something which can be easily taken up by anyone. Does require training. Review collected by and hosted on G2.com.

As you can navigate inside all the topics easily. Also, there's a lot of possibilities when you're creating queries and if you compare with other social monitoring tools and are completely corevage. Review collected by and hosted on G2.com.

When you're creating some rule, you cannot change the language. It's a helpful feature if you are doing a global setup. Also, Instagram dark post and Youtube aren't working. Review collected by and hosted on G2.com.

I value the ability of Brandwatch Consumer Intelligence to locate relevant mentions for each client, which allows me to deliver the desired monitoring for 100% of my clients. The tool generates satisfied clients by providing configurations that allow for efficient data extraction. The possibilities of data cross-referencing using categories, tags, and filters are incredibly useful. The analysis through AI reports offers a valuable summary, simplifying my understanding of the data. Additionally, the possibility of receiving unlimited reports keeps my analysis comprehensive and detailed. Review collected by and hosted on G2.com.

Initially, I had difficulties with the setup of Brandwatch Consumer Intelligence, mainly because the tool I used previously was based on keywords. The need to use different commands to collect specific data was a challenge at first. Additionally, creating robust queries without a detailed understanding of the operators is limited, and I wish there was more use of artificial intelligence to fill this gap. Review collected by and hosted on G2.com.

I really enjoy how easy it is to navigate. The UI/UX design is simple and it only took a couple of weeks for me to get used to the overall platform. I also enjoy how fast the dashboards are updated when I do make changes to the data. Instead of taking multiple days for the data to come in, it takes only a little bit of time for everything to get updated based on my experience. Review collected by and hosted on G2.com.

I dislike that sometimes there are some technical issues where the data does not load and I can not review a dashboard. There are some difficulties to capture some data, like YouTube channels, and Instagram reels as well. I also think the AI feature can be more intuitive as well. Review collected by and hosted on G2.com.

The Iris tab summary is extremely useful for quickly spotting trends and deciding where to focus on details first. I also appreciate the categories, which make it easier to break down the data. Overall, I enjoy using brandwatch for social media listening. Review collected by and hosted on G2.com.

I am not a fan of using Brandwatch for media listening. The platform lacks filters tailored to media, such as options to exclude our own press releases or to filter out hyperlocal and spammy sources, which results in very cluttered data. Additionally, I find the Brandwatch Sentiment tools to be quite unreliable, especially given the specific needs of the healthcare and pharma sector that our company operates in. Review collected by and hosted on G2.com.

Once you become familiar with the most effective ways to write queries and optimize the dashboard, this platform becomes an excellent tool for quickly understanding what people are saying about brands or cultural moments. The interface is user-friendly, stable, and dependable. I especially appreciate how projects are organized, allowing you to manage numerous queries and dashboards efficiently. It's also straightforward to learn and makes sharing data or dashboards with others simple. The customer support team has always proven to be reliable. Review collected by and hosted on G2.com.

We often find ourselves confused about how query sampling actually works, so a clearer explanation within the queries would be helpful. Our main concern has always been whether the dashboard shows the actual numbers when a query is sampled. I believe we've now determined that the dashboard does always display the true numbers, but having this clarified from the outset within the tool would make things much clearer. Review collected by and hosted on G2.com.

I find the capability of tracking competitive information and understanding brand mentions extremely useful, as it effectively alerts me to relevant consumer trends and discussions. Review collected by and hosted on G2.com.

I find the setup process for Brandwatch Consumer Intelligence was not adequately explained during the initial demo, leading to difficulties in configuring queries. The setup required additional meetings and assistance from Brandwatch representatives. Moreover, the platform lacks robust geo-targeting capabilities, particularly for Canadian-specific insights, which limits its usefulness for my company. Additionally, the software requires manual input of keywords for query setup, making it tedious and potentially incomplete, as there is no AI support for auto-suggestion or proofreading of keywords. These limitations reduce its effectiveness in my work and affect my likelihood of recommending it. Review collected by and hosted on G2.com.