I like that Brandwatch Consumer Intelligence is easy to use and intuitive. I also value that it is an immediate tool that allows monitoring opinion leaders on Twitter in real time. It gives me the freedom to create keyword recipes as I want and categorizes based on previously assigned instructions. Additionally, the ability to detect the sentiment of posts and receive alerts about what is happening is very useful. Review collected by and hosted on G2.com.

It could improve the visual aspect, be able to change colors or types of graphics. Review collected by and hosted on G2.com.

I really love using the AI-powered overview and summaries. It has saved me so much time in analyzing large quantities of data and helping enable my fellow team members to use the platform on their own. Review collected by and hosted on G2.com.

I would love the ability to see volume for all queries broken down by name to see which are generating the most conversation in a specific period of time and search for keywords that may be appearing in various searches. Review collected by and hosted on G2.com.

The ability to create segments/categories from data, on the basis of which you can prioritize, which category requires your most attention in the event of a brand crisis. Review collected by and hosted on G2.com.

The IRIS AI is not good enough. It should be updated or upgraded. Review collected by and hosted on G2.com.

The recent addition of APAC channels like Sina Weibo, WeChat etc. enriched our coverage in the region. Review collected by and hosted on G2.com.

Since the GenAI has improved a lot, the IRIS insights could be improved. Review collected by and hosted on G2.com.

the overall interface is very user friendly and it helps me track the audience/consumer preferences and help me plan my content better Review collected by and hosted on G2.com.

Nothing as of now, the tool has delivered till now. Review collected by and hosted on G2.com.

I use Brandwatch Consumer Intelligence to transform online conversation data into clear insights that guide marketing and business decisions. I value Brandwatch's AI for insights, automation, and reporting. Its robustness in collecting and transforming data into unlimited dashboards is a highlight along with the open API. Additionally, I appreciate the practicality and effectiveness in the initial setup, and the excellent customer support. Review collected by and hosted on G2.com.

The limitation in many data sources like TikTok and Meta. The limitations mean that we have to use other tools, reducing the centralization of data. Review collected by and hosted on G2.com.

I use Brandwatch Consumer Intelligence for educational purposes at a university, specifically in a marketing research and insights class, and I love the platform's informativity and vastness. It provides me with an informative and expansive learning opportunity and makes using data very easy and strong in my assignments. I like the layout, how easy it is to use, and how reliable it is. I've never encountered a platform that was so informative and vast, and the initial setup was very easy. Review collected by and hosted on G2.com.

I would love to be able to benchmark easily by running specific reports (I.e. Leading followers across fast food in the country) Review collected by and hosted on G2.com.

Brandwatch stands out for its powerful social listening capabilities and its deep data coverage across multiple platforms. Being able to track brand mentions, sentiment, trends, and audience conversations in real time is extremely valuable. I also appreciate how highly customizable the dashboards are, and how the data visualizations make it easy to present insights to stakeholders in a clear, confident way. Review collected by and hosted on G2.com.

The platform has a noticeable learning curve, especially for new users, because of the depth of its features and the complexity of building queries. Pricing can also be challenging for smaller teams, and some reports still require manual refinement to filter out irrelevant mentions and reduce noise in the data. Review collected by and hosted on G2.com.

It is intuitive and easy to use and the AI-driven features make working it easier, faster and more efficient Review collected by and hosted on G2.com.

Sometimes it works really slowly and pulling in data takes a really long time, and these delays are unpredictable. Also access to historical data is limited and exports of certain data types, like Reddit, recently became unavailable. Review collected by and hosted on G2.com.

Brandwatch is an incredibly helpful tool when it comes to finding content online and being able to analyze it. It is fairly user friendly and straight forward, but there is always a support team member at the ready when you need help, and that has been my favorite part Review collected by and hosted on G2.com.

Often times, there are comments or content that is missed. I have found even when we have a linked account, some of the mentions will slip through and not display on Brandwatch. I have also run into issues with the sampling percentage, which is more annoying than anything else (like c'mon I need those mentions!) Review collected by and hosted on G2.com.