Kelly T.
KT
Kelly T.
"Efficient Data Synthesis, Needs Better Customization"
4/5
What do you like best about Brand24?

I like the comparison tool and AI brand assistant in Brand24, which are great for getting an immediate snapshot of what we're looking for. The comparison tool allows us to quickly compare our client's brand with their competitors, influencers, and industry bodies. The AI brand assistant helps with synthesizing data and highlighting opportunity gaps for our recommendations. Review collected by and hosted on G2.com.

What do you dislike about Brand24?

It's frustrating that I have to keep setting filters for every project whenever I go to them. At a global / brief level we have been tasked with only looking at our region (Australia) for a set time period. I'd like to do this once during platform set-up. I also think that it would be handy when setting up projects that you should ask me to input my brand, my competitors, influencers and industry bodies and category search terms that we want to analyze. You could then set up the projects based on that and recommend a number of keywords for each of those things. I want to then group my projects into 'Competitors', 'Influencers' etc as opposed to having them in one long list. You could also have a tool that allows me to upload my brief, then recommend a project set up based on my brief. I also wanted to say that our brief was to analyze the previous year and we only found out after signing up that Brand24 only really collates data in real time (from project set up) as opposed to looking at historical data which was our brief from client. Review collected by and hosted on G2.com.

Response from Marlena Stremler of Brand24

Thanks for sharing this! We’re glad the comparison tool and AI Brand Assistant help you quickly analyze data and identify opportunity gaps.

Alexandra L.
AL
Alexandra L.
Social Media Manager
Mid-Market (51-1000 emp.)
"AI-Driven Insights Make Social Listening Effortless"
5/5
What do you like best about Brand24?

I use Brand24 for social listening and SOV monitoring. I find it valuable because it provides us with clear mentions, allowing our brand to appear in conversations we might otherwise miss. It also helps us compare with our competitors and respond to mentions. I like the AI features, particularly the AI insights and the AI brand assistant, which are very helpful for reporting and addressing nuanced questions. These features make my job quicker, easier, and more impactful. Additionally, the initial setup of Brand24 was very easy. Review collected by and hosted on G2.com.

What do you dislike about Brand24?

Sometimes the filtering doesn't seem to work consistently Review collected by and hosted on G2.com.

Donaldina P.
DP
Donaldina P.
CEO y Cofundadora
Small-Business (50 or fewer emp.)
"Friendly, Easy-to-Use Platform with Outstanding Support"
5/5
What do you like best about Brand24?

The platform is very user-friendly and easy to navigate. Support and customer service are outstanding, and they’ve been consistently helpful whenever I’ve needed assistance. Review collected by and hosted on G2.com.

What do you dislike about Brand24?

I don’t dislike anything about Brand 24; however, it would be very useful if the data could be delivered faster. Review collected by and hosted on G2.com.

Verified User in Higher Education
AH
Verified User in Higher Education
Mid-Market (51-1000 emp.)
"All-in-One Platform with Great UI/UX, Integrations, Support, and AI"
5/5
What do you like best about Brand24?

All tools in one place: UI/UX, Integrations, Performance, Prcing, Support and AI. Review collected by and hosted on G2.com.

What do you dislike about Brand24?

Mobile app - only basic information and settings. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Verified User in Marketing and Advertising
Mid-Market (51-1000 emp.)
"Easy monitoring of mentions in social media"
5/5
What do you like best about Brand24?

Brand24 is a very intuitive and easy-to-use tool. Using it is simple, and all the most important features are well-organized and readily accessible. I always find everything I need there, allowing me to quickly access necessary information and efficiently monitor topics of interest. It's a solution that genuinely facilitates daily work. Review collected by and hosted on G2.com.

What do you dislike about Brand24?

The only minor downside is that with a larger number of results, you need to take a moment to filter them thoroughly to catch the most significant mentions. Review collected by and hosted on G2.com.

Mahmoud E.
ME
Mahmoud E.
Contractor
Information Technology and Services
Enterprise (> 1000 emp.)
"A Quick and Easy Way to Start Tracking Mentions"
4/5
What do you like best about Brand24?

I like how simple it was to sign up for the free trial and create my first project. You just enter the keywords you want to track, and it starts working right away. The dashboard is clean and easy to read. Review collected by and hosted on G2.com.

What do you dislike about Brand24?

It can take a little while for the tool to find and show the first mentions after you set up a project. Also, the analysis section has a lot of data, which could be a bit overwhelming for a beginner. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Verified User in Marketing and Advertising
Small-Business (50 or fewer emp.)
"Everything you need to efficiently monitor online mentions for your brand"
5/5
What do you like best about Brand24?

Brand24 is an excellent tool with a truly customer-centric support team. Their staff are highly competent, friendly, and always ready to help — responses are quick, and any issues are resolved efficiently. The platform itself is clear, intuitive, and pleasant to use. PDF reports are generated within seconds and are immediately ready to share with clients, which is extremely convenient and saves valuable time. For anyone who needs a reliable tool to monitor online mentions of their company, I can wholeheartedly recommend Brand24. Review collected by and hosted on G2.com.

What do you dislike about Brand24?

The keywords we choose are crucial, and sometimes mentions appear that don’t actually relate to the company we’re monitoring. Fortunately, the AI context filter helps refine these mentions, ensuring we get 100% reliable data. Review collected by and hosted on G2.com.

Response from Marlena Stremler of Brand24

Thank you for such a detailed review! We’re glad Brand24 helps you efficiently monitor online mentions, save time with quick reporting, and make better-informed decisions. It’s great to hear our support team makes a difference too!

Filip S.
FS
Filip S.
Small-Business (50 or fewer emp.)
"Effortless Media Monitoring, Needs Less Spam"
4/5
What do you like best about Brand24?

I like that Brand24 is pretty intuitive and quick to set up, even without an onboarding process. It's polished and generally works well, which is really good. Review collected by and hosted on G2.com.

What do you dislike about Brand24?

I don't like the too much email spam from the team. Review collected by and hosted on G2.com.

Verified User in Government Administration
UG
Verified User in Government Administration
Mid-Market (51-1000 emp.)
"Clear Interface, Extensive Configuration Options, and Helpful Notifications"
4.5/5
What do you like best about Brand24?

Clear interface

Extensive configuration options

Notifications Review collected by and hosted on G2.com.

What do you dislike about Brand24?

Rating: sentiment

Doesn't always work properly Review collected by and hosted on G2.com.

Daryna T.
DT
Daryna T.
Mid-Market (51-1000 emp.)
"Reliable Real-Time Web Monitoring with Excellent Support"
5/5
What do you like best about Brand24?

I like Brand24 because there's no problem with communication with them. It's reliable and we don't have any issues with them. The initial setup was very easy. Review collected by and hosted on G2.com.

What do you dislike about Brand24?

We'd love to have more details and more advanced analytics. Review collected by and hosted on G2.com.