Marina M.
MM
Marina M.
Creative Director, Producer
Small-Business (50 or fewer emp.)
"Easy Setup, Actionable Insights, and a Powerful AI Assistant"
4.5/5
What do you like best about Brand24?

B24 is easy to set up, easy to use & pulls all key insights I need to make brand & PR/marketing decisions. I love the AI Assistant for drilling down into coverage & customising reports for clients. Review collected by and hosted on G2.com.

What do you dislike about Brand24?

Not a dislike, more a 'like to have' - reports with photo thumbnails & links to specific articles. Review collected by and hosted on G2.com.

Maciej .
M
Maciej .
Head of Product / Product Director
Enterprise (> 1000 emp.)
"B24 Feels Like a True Partner, Keeping Us Up to Date"
5/5
What do you like best about Brand24?

B24 serves like a partner and keeps us always up to date how our product is perceived. Review collected by and hosted on G2.com.

What do you dislike about Brand24?

Its hard to point it. Tool is very easy and covers what we need. Review collected by and hosted on G2.com.

Gabriel A.
GA
Gabriel A.
Marketing Manager
Printing
Mid-Market (51-1000 emp.)
"Streamlines Brand Monitoring with AI Precision"
4.5/5
What do you like best about Brand24?

I appreciate how Brand24 brings together various sources in one place and highlights interesting sites where our brand is being discussed. The capabilities of the AI Brand Assistant and the option to integrate with ChatGPT make filtering much easier, especially for monitoring specific phrases like 'sample books.' This improved filtering helped me discover new sites discussing our products. The initial setup was quite simple, thanks to the excellent support from Patrycja. Review collected by and hosted on G2.com.

What do you dislike about Brand24?

Apart from the fact that I get an email suggesting I should book a call even though I've already got one scheduled, I can't think of anything else. Review collected by and hosted on G2.com.

FirstPromoter M.
FM
FirstPromoter M.
Small-Business (50 or fewer emp.)
"Effortless Brand Monitoring with Stellar Support"
4.5/5
What do you like best about Brand24?

I appreciate Brand24 for its brand and competitors monitoring capabilities, which I find valuable. I like the sentiment monitoring feature and find the people at Brand24 always helpful. Also, the initial setup is so user-friendly, it's like 'made for kids.' I believe it's the best middle ground around all of its competitors. Review collected by and hosted on G2.com.

What do you dislike about Brand24?

Brand Advisor meetings when using many accounts. If we use different emails inside one company, every email has a different advisor, and they are canceling meetings. Review collected by and hosted on G2.com.

Tomasz K.
TK
Tomasz K.
CEO
Small-Business (50 or fewer emp.)
"Dozens of Useful Insights with Very Good Support"
4.5/5
What do you like best about Brand24?

Dozens of useful insights and very good support overall. Review collected by and hosted on G2.com.

What do you dislike about Brand24?

The only downside is that it can’t monitor dark posts or sponsored posts (including reach). Review collected by and hosted on G2.com.

Ewa T.
ET
Ewa T.
Digital Media Specialist
Mid-Market (51-1000 emp.)
"Everyday Tool for Brand Management"
5/5
What do you like best about Brand24?

Brand24 enables fast and clear monitoring of brand mentions, as well as efficient verification of the context and sentiment of published content. The tool works perfectly as a daily overview of the most important information and opinions about the brand, allowing teams to start the day with an up-to-date view of the brand’s media presence. Review collected by and hosted on G2.com.

What do you dislike about Brand24?

A limitation of Brand24 is the lack of comprehensive social media monitoring. The tool does not capture all user comments, does not analyze visual content (images), and does not detect product placements in video materials, which may result in an incomplete view of the brand’s presence across social media. Review collected by and hosted on G2.com.

Response from Marlena Stremler of Brand24

Thanks for the thoughtful review! We’re glad Brand24 helps you quickly monitor mentions, understand context and sentiment, and start the day with a clear, up-to-date view of your brand’s media presence.

Andrzej K.
AK
Andrzej K.
Small-Business (50 or fewer emp.)
"Effortless Brand Monitoring with Brand24"
5/5
What do you like best about Brand24?

I use Brand24 to monitor online content related to our brand and selected keywords. It makes it easy to track what people are saying about our company across the internet, from social media to blogs and forums. I find it simple, clear, and easy to use. For anyone looking to stay on top of brand reputation or monitor discussions around specific keywords, Brand24 is a great choice. Everything was simple and clear during the initial setup. Overall, everything works well for us. Review collected by and hosted on G2.com.

What do you dislike about Brand24?

Everything is ok. Review collected by and hosted on G2.com.

Mateusz S.
MS
Mateusz S.
Marketing Analytics
Mid-Market (51-1000 emp.)
"Intuitive UX, Great AI Reports, and Works Seamlessly Across Social Platforms"
5/5
What do you like best about Brand24?

I really like the UX and the easiness of use the tool. It cooperates with all social media platforms I need. Great AI reports. Good pricing. Review collected by and hosted on G2.com.

What do you dislike about Brand24?

I do not see the features I dislike. All works fine. Review collected by and hosted on G2.com.

Dylan R.
DR
Dylan R.
"Comprehensive Social Listening with Stellar Insights"
4/5
What do you like best about Brand24?

I particularly like the AI Insights report from Brand24, as it gives me a concrete summary that I can circulate to clients on a weekly basis with little input needed from my side. The ability to create customized PDF reports is incredibly handy too. I also appreciate being able to filter through all the mentions based on things like sentiment, restrict time periods, or sources. The customer service is also fantastic at getting any issues resolved. (Shoutout Julia!!) Review collected by and hosted on G2.com.

What do you dislike about Brand24?

Sometimes collection from less typical sources doesn't seem quite as reliable or comprehensive, but the customer service is great to figure out what's going on in those cases. The price is also a liiitle steep, but so are all social listening tools. Tuning the keywords can be difficult if your topic involves commonly used words. It would be nice to have (and be able to combine) all basic operators like AND, OR, NOT available for keywords - this would greatly reduce the amount of them needed to get a fine-tuned result. Review collected by and hosted on G2.com.

Lucas V.
LV
Lucas V.
IT Manager
Mid-Market (51-1000 emp.)
"Advanced Brand Monitoring with Brand24"
4/5
What do you like best about Brand24?

What I like most about Brand24 is the ease of setting up custom alerts that instantly notify us about important mentions. The AI-driven sentiment analysis is very accurate, and the visual reports make it easy to share metrics with the executive team. I also appreciate the broad coverage that includes social media, blogs, forums, and news. The custom alerts allow me to react quickly to reputation crises or seize engagement opportunities. The sentiment analysis saves us hours of manual review by automatically classifying mentions as positive, negative, or neutral. The visual reports with charts and word clouds make it easy to present complex data to non-technical stakeholders. Review collected by and hosted on G2.com.

What do you dislike about Brand24?

Sometimes we receive duplicate mentions that require manual filtering. The cost can be high for small businesses with limited budgets. I would like there to be better support for less common languages since our market is multilingual. Additionally, the mobile interface could be more comprehensive, as some advanced features are only available on desktop. Review collected by and hosted on G2.com.