--- title: Brand24 Reviews meta_title: 'Brand24 Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 354 reviews by the users' company size, role or industry to find out how Brand24 works for a business like yours. aggregate_rating: rating_value: 4.6 review_count: 354 scale: '5' date_modified: '2026-07-29' parent_category: name: Social Media Marketing url: https://www.g2.com/categories/social-media-marketing --- # Brand24 Reviews **Vendor:** Brand24 **Category:** [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools) **Average Rating:** 4.6/5.0 **Total Reviews:** 354 ## About Brand24 Brand24 Brand24 is one of the most advanced social media monitoring tools with AI-powered reports and insights. Thousands of companies of all sizes use Brand24 to identify and analyze online conversations about their brands, products, and competitors across the web. Brand24 empowers its users to stay updated on what's being said about their businesses online, get customer insights, engage communities, identify sales leads, improve social customer service, reach out to influencers, and monitor their competition. It's a solid and affordable media monitoring tool to help you manage online reputation, track and assess marketing campaigns, track your competitors, get customer feedback, do social selling and more. ## Brand24 Pros & Cons **What users like:** - Users love the **ease of use** of Brand24, enjoying its intuitive dashboard and real-time tracking features. (19 reviews) - Users appreciate the **comprehensive monitoring** capabilities of Brand24, enabling effortless tracking of online mentions and insights. (14 reviews) - Users find Brand24's **brand monitoring** invaluable for tracking mentions and engaging in real-time social conversations. (12 reviews) - Users appreciate the **intuitive user interface** of Brand24, which enhances their experience with real-time data access. (11 reviews) - Users value Brand24's **efficiency** in reporting and real-time monitoring, significantly enhancing their workflow and time management. (9 reviews) - Users highlight the **intuitive interface** of Brand24, making data visualization and insights effortlessly easy to understand. (9 reviews) - Users love the **real-time mentions tracking** of Brand24, appreciating its intuitive dashboard and accurate sentiment analysis. (9 reviews) - Reporting (9 reviews) - Users praise Brand24 for its **amazing customer service** and user-friendly interface that enhances their experience. (8 reviews) - Dashboard Usability (8 reviews) **What users dislike:** - Users face inconsistent **filtering issues** that hinder usability and complicate tracking across multiple projects. (8 reviews) - Users express frustration over **limited features** , lacking historical data access and customization options for projects. (6 reviews) - Users face issues with **data inaccuracy** , as sentiment analysis can misinterpret sarcasm and mixed emotions frequently. (5 reviews) - Users note the **presence of irrelevant content** in Brand24, which complicates understanding their online presence. (5 reviews) - Users experience **slow loading times** with Brand24, which can hinder their ability to access data quickly. (5 reviews) - Expensive (4 reviews) - Users express frustration with Brand24's **lack of features** for efficient project setup and historical data analysis. (4 reviews) - Users suggest the need for improvements in **mentions management** , especially regarding usability and keyword exclusions. (4 reviews) - Customization Issues (3 reviews) - Inaccuracy (3 reviews) ## Brand24 Reviews ### 1. Totally love Brand24 **Rating:** 5.0/5.0 stars **Reviewed by:** Debbie C. | VP Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** March 14, 2019 **What do you like best about Brand24?** Firstly it is great value for money. We love the email alerts as it keeps us up to date with every mention and means that even if we don't have time to access the dashboard we can't avoid seeing the mentions in the emails **What do you dislike about Brand24?** The link to add a mention that Brand24 missed is too many clicks. I would prefer to be able to access this link from the reports page **Recommendations to others considering Brand24:** Fabulous support. Never wait more than a few moments for someone to respond. **What problems is Brand24 solving and how is that benefiting you?** It helps us understand who is writing about us, who is mentioning us and what they are saying. **Official Response from Eliza Szczerbicka:** > Thank you, Debbie, for your review! We are glad to hear that you appreciate our product :) It motivates us even more! :) ### 2. Brand24 offers twice the value of its competitors at half the cost **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Farming | Mid-Market (51-1000 emp.) **Reviewed Date:** May 17, 2019 **What do you like best about Brand24?** I'm able to track several important hashtags as well as other branded terms across the entire web, not just social media. **What do you dislike about Brand24?** There isn't a simple way on my plan to sort social keyword uses by the number of followers an influencer has. **Recommendations to others considering Brand24:** Give it a shot for yourself. Also be careful with the language filters; even if you just want one language, it's generally better to track in all of them for hashtags. **What problems is Brand24 solving and how is that benefiting you?** We use it to track individual campaigns. The biggest benefit has been that of cost; we used a competitor, but with Brand24 we get more keywords and pay less for them. **Official Response from Eliza Szczerbicka:** > Hi! I have great news for you! Reach is the number of followers :) You can sort out that data by going to the sources tab:) Also you can use filter to set up a minimal number of reach if you want to :) Good luck! If you need any help, contact our support, they are here for you :) ### 3. Excellent customer service! **Rating:** 5.0/5.0 stars **Reviewed by:** Lauren F. | Founder & Strategist, Small-Business (50 or fewer emp.) **Reviewed Date:** July 12, 2019 **What do you like best about Brand24?** User friendly and provide insightful tracking however their customer service is very personal - it's as if you are their only customer! **What do you dislike about Brand24?** Can't backtrack mentions on new projects **What problems is Brand24 solving and how is that benefiting you?** Brand tracking Hash tracking Brand Sentiment **Official Response from Eliza Szczerbicka:** > Lauren, our clients are the biggest priority for us! :) Thank you for being such a valuable customer. ### 4. Best services experienced **Rating:** 5.0/5.0 stars **Reviewed by:** Hulya B. | Conversation analyst, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** August 07, 2019 **What do you like best about Brand24?** I've only been using Brand24 for just under 3 weeks and have had the most incredible services. Ada managed to get me the things I requested in less than 5 minutes. She's magic. **What do you dislike about Brand24?** Nothing so far. I'm enjoying all the features thus far. **What problems is Brand24 solving and how is that benefiting you?** I'm solving sentiment issues, share of voice, competitor analyses, hashtag analyses... **Official Response from Eliza Szczerbicka:** > We do our best to deliver moments of magic to our customers! Thank you, Hulya! :) ### 5. Great tool, easy to use, and very, very useful! **Rating:** 5.0/5.0 stars **Reviewed by:** Grzegorz M. | vice president, Small-Business (50 or fewer emp.) **Reviewed Date:** May 21, 2019 **What do you like best about Brand24?** I'm tracking the most important keywords for my clients and for my company across the web. This tool give me data fast ad I can rely on the reports. n **What do you dislike about Brand24?** I think Brand24 could find sometimes more data from FB. **Recommendations to others considering Brand24:** Before you purchase the tool spend 5-15 mn to watch their cool demos on youtube. It explains both in polish and English how to create a project, check data and benefit more. You can watch them having Brand24 too! **What problems is Brand24 solving and how is that benefiting you?** #1 Collecting data #2 Preview of social reach #3 Finding new customers **Official Response from Eliza Szczerbicka:** > Grzegorz, thank you for your review, Due to the privacy policy, there is no access to private profiles on facebook. This is why we are focusing on fan pages and public profiles. It's an industry-wide issue, but we still manage to collect mentions that other tools don't :) ### 6. Good tool, but needs UX/UI improvement **Rating:** 3.0/5.0 stars **Reviewed by:** Brea W. | Marketing Specialist, Design, Small-Business (50 or fewer emp.) **Reviewed Date:** April 18, 2019 **What do you like best about Brand24?** Brand24 provides a lot of information and insight into who is talking about your brand. You can create projects based on keywords which allows you to join relevant conversations and stay up to date on target topics. **What do you dislike about Brand24?** The UI is pretty rough - the site feels crowded and sometimes it's difficult to navigate. It's rather expensive for what's being offered and you don't get to create many projects for the lower price tiers. **Recommendations to others considering Brand24:** Choose your keywords wisely because you are only allowed to track a few with most plans. **What problems is Brand24 solving and how is that benefiting you?** Keeping track of brand sentiment, planning for campaigns and effectively distributing content. **Official Response from Eliza Szczerbicka:** > Hi Brea! Thank you for your review :) Please remember that we are really flexible and you can always extend your plan with additional keywords without upgrading your plan :) Our customer service will be happy to help you :) ### 7. Easy is use and powerful **Rating:** 5.0/5.0 stars **Reviewed by:** Jan B. | Ambassador, Small-Business (50 or fewer emp.) **Reviewed Date:** May 16, 2019 **What do you like best about Brand24?** It easy to understand, in less than 20 minutes was creating projects to follow influencers in fields like social media, Cybersecurity and more. The graphics are good and even shows how hashtags have fared during months. It's fast and efficient. Also, I follow them on Twitter for additional information and videos. **What do you dislike about Brand24?** Used it for a whole year, found nothing to dislike. **What problems is Brand24 solving and how is that benefiting you?** Wrote articles about influencers and this served me find who they were. Also, keep tabs of how my own personal brand and who were consistent engagers. **Official Response from Eliza Szczerbicka:** > Jan, we want to make sure that we are providing you with the best experience possible and are excited to know what you think about our tool! This is why your review is super valuable! Thank you :) ### 8. Best solution out here for brand monitoring **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** August 16, 2019 **What do you like best about Brand24?** We were testing at the same time different tools, Brand24 was the best. **What do you dislike about Brand24?** It not to easy to filter results, most of the findings are spam results. **What problems is Brand24 solving and how is that benefiting you?** We got good insights about what are people are talking about our brand. **Official Response from Eliza Szczerbicka:** > Thank you for your comment. For your spam issues we could recommend using our filters and boolean search to narrow down your results :) Our support would be happy to help you :) ### 9. Keeping up with sources, keywords and companies **Rating:** 4.5/5.0 stars **Reviewed by:** Jeffrey W. | CEO and Founder, Internet, Small-Business (50 or fewer emp.) **Reviewed Date:** March 19, 2019 **What do you like best about Brand24?** We rely on Brand24 to provide simple evaluations of a companies mentions across social and the web to determine the quality of the sources they are publishing to and/or the sources that are sharing information about a company. **What do you dislike about Brand24?** We wish that the web service or API was more robust. We also would like the rankings for quality to be upgraded. It's good but there is always room to do more in this area. **What problems is Brand24 solving and how is that benefiting you?** Brand24 helps us see the big picture of sites, social and other sources for specific use cases. For us, that often involves weeding out sources based on quality and this service makes that easy. **Official Response from Eliza Szczerbicka:** > Jeffrey we know our best shot at getting better is listening to customers like you who depend our product on a daily basis. Thank you for your feedback! :) ### 10. Pics up mentions that other tools don't **Rating:** 4.5/5.0 stars **Reviewed by:** Eric S. | Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** May 20, 2019 **What do you like best about Brand24?** The main thing that Brand 24 does that I wasn't able to find in any other tools in this price range is the ability to find mentions in individual's FB posts where they don't specifically tag the brand. **What do you dislike about Brand24?** The daily report email would be more useful if it contained all mentions instead of truncating and forcing a click to log in. **What problems is Brand24 solving and how is that benefiting you?** We've been able to do a better job with social listening. **Official Response from Eliza Szczerbicka:** > Eric, as you know, we are big on customer success, and it is always helpful to get your feedback! This helps us to provide the best service and features to our customers. Thank you :) ### 11. Great Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Basebone . | Miss, Mid-Market (51-1000 emp.) **Reviewed Date:** May 21, 2019 **What do you like best about Brand24?** Great tool. The dashboard is super useful. Customer support is great, Tom helped me configure my settings and gave me tips so I take the most of it. Definitely, have the support I need it **What do you dislike about Brand24?** nothing yet. I need to see if there is anything that we dislike but nothing as yet **Recommendations to others considering Brand24:** Try **What problems is Brand24 solving and how is that benefiting you?** Monitor out ORM and how we do in social media. Reports very useful. **Official Response from Eliza Szczerbicka:** > Thank you! Warm regards from Tom :) ### 12. Really top notch platform and great customer service **Rating:** 4.0/5.0 stars **Reviewed by:** Jennifer A. | Digital Editor, Small-Business (50 or fewer emp.) **Reviewed Date:** March 12, 2019 **What do you like best about Brand24?** The support team are great and always on hand to help you get the stats you need from the platform. **What do you dislike about Brand24?** Sometimes the platform can be a bit tricky to get your head around to begin with, but the support team are onhand. **What problems is Brand24 solving and how is that benefiting you?** We can now track our reach and engagement with much greater accuracy than before. ### 13. HELPFUL MARKETING TOOL **Rating:** 3.5/5.0 stars **Reviewed by:** David O. | Brand Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** May 27, 2019 **What do you like best about Brand24?** The ability to use filters to gain helpful industry insights and of course the brand mentions allowed us to find comments and customers which otherwise we would never have heard of! A must for brand managers! **What do you dislike about Brand24?** the mobile app could be better and the ability to share quick stats. **What problems is Brand24 solving and how is that benefiting you?** did not pick up some keywords **Official Response from Eliza Szczerbicka:** > Fantastic! Social selling with brand24 works magic :) Fingers crossed for even better results! ### 14. Awesome customer experience **Rating:** 5.0/5.0 stars **Reviewed by:** Alfonso P. | Strategist / Cofounder, Small-Business (50 or fewer emp.) **Reviewed Date:** May 15, 2019 **What do you like best about Brand24?** The assistance from my account manager, the passion and devotion she puts on its job, and her predisposition to make my work easier. **What do you dislike about Brand24?** Nothing, I suggested some improvements about the tool, but I wouldn't call it exactly "dislike". **Recommendations to others considering Brand24:** It just works **What problems is Brand24 solving and how is that benefiting you?** I just gave my client the exact service they were asking for. So totally useful. **Official Response from Eliza Szczerbicka:** > Thank you Alfonso for being with us and giving your suggestions :) Nothing better thank happy client, we all know that :) Happy to help you with taking care of customer satisfaction :) ### 15. Always on top of your company's mentions **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** May 24, 2019 **What do you like best about Brand24?** Automatic tracking of the keywords around the web. **What do you dislike about Brand24?** With some platforms, e.g. Medium, analytics aren't perfect (the same post is being shown multiple times, which leads to an incorrect number of total estimated mentions on the platform) **What problems is Brand24 solving and how is that benefiting you?** The tool notifies you any time the keyword is mentioned on the web. **Official Response from Eliza Szczerbicka:** > Nothing is perfect, but we always try our best :) We appreciate your review :) ### 16. Ada is the best! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** July 12, 2019 **What do you like best about Brand24?** Customer service of Brand24 rocks! Especially Ada. **What do you dislike about Brand24?** Sure there are some functions that can be added, but in general, no dislikes. **What problems is Brand24 solving and how is that benefiting you?** We were tracking a UGC by hashtags and also monitoring the PR on social media. We got some extra information which pleased also our client - who are the people speaking about a brand the most, which other hashtags they use, etc. **Official Response from Eliza Szczerbicka:** > Our clients also rock! Thank you! Greetings from Ada :) ### 17. A serious review from a comedian **Rating:** 5.0/5.0 stars **Reviewed by:** Greg S. | President, Small-Business (50 or fewer emp.) **Reviewed Date:** March 12, 2019 **What do you like best about Brand24?** Love that I can stay alerted on upcoming meetings and conferences happening around the country **What do you dislike about Brand24?** a lot of clutter to sort through. Duplicate listings frequently appear. **What problems is Brand24 solving and how is that benefiting you?** As a self-employed corporate keynote speaker, Brand24 has helped me find work by finding where the meetings and conferences are taking place ### 18. Good service **Rating:** 3.5/5.0 stars **Reviewed by:** vivian t. | Traffic Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** May 22, 2019 **What do you like best about Brand24?** Kuba has been a great help in giving advise on the product. Looking forward to use this product for your projects **What do you dislike about Brand24?** so far so good and I've not face much problem at this point of time. **What problems is Brand24 solving and how is that benefiting you?** pulling out relevant hashtags which allow the team to work more efficiently. **Official Response from Eliza Szczerbicka:** > Thank you for your review! Our support its doing it utmost to assist our clients as best they can :) ### 19. Great Tool, Outstanding support. **Rating:** 5.0/5.0 stars **Reviewed by:** Josh L. | CEO, Mid-Market (51-1000 emp.) **Reviewed Date:** May 29, 2019 **What do you like best about Brand24?** Its very easy and flexible to use. The price - features ratio is very good. Ability to brand reports is a great feature in my particular case. **What do you dislike about Brand24?** Nothing so far.Nothing so far.Nothing so far. **What problems is Brand24 solving and how is that benefiting you?** Real Time mentions for my clients. **Official Response from Eliza Szczerbicka:** > A satisfied customer is our best source of advertisment :) Thank you :) ### 20. A Hidden Gem **Rating:** 4.5/5.0 stars **Reviewed by:** Matt Z. | VP of Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** November 17, 2018 **What do you like best about Brand24?** Brand24 is one of the most robust social tracking tools we have ever used. The ability to track nearly keyword or hashtag across multiple platforms is amazing. The filtering tools are top notch and the ability to generate reports with 1 click to share with teams is killer. **What do you dislike about Brand24?** Limiting the number of trackers is frustrating. Would like to see it at 20-25 instead of 10 on the regular plan. **What problems is Brand24 solving and how is that benefiting you?** We needed to track certain keywords and hashtags across multiple social platforms and Brand24 has been the perfect solution. ### 21. Superb **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** June 05, 2019 **What do you like best about Brand24?** The Customer Service is awesome. Thanks especially to Mr. Kuba **What do you dislike about Brand24?** Nothing really, except the app version which has limited options **Recommendations to others considering Brand24:** Improve on the app version **What problems is Brand24 solving and how is that benefiting you?** Analytics **Official Response from Eliza Szczerbicka:** > Thank you! Happy to have you as a client! Greetings from Kuba :) ### 22. Great Customer Support **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Hardware | Mid-Market (51-1000 emp.) **Reviewed Date:** June 19, 2019 **What do you like best about Brand24?** Great customer support from setting up a campaign to tracking results. Ada is the best! **What do you dislike about Brand24?** Nothing really, the dashboard is very thorough which makes setting up campaigns difficult if you don't take the time to learn. But then again the advanced features are what makes this tool great. **What problems is Brand24 solving and how is that benefiting you?** Tracking and measuring results from campaigns. **Official Response from Eliza Szczerbicka:** > Thank you for your review :) Please remember that you can always ask our support if something seems to be difficult. They will be more than happy to help, I promise :) ### 23. It's an amazing tool to use with exciting features **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** March 15, 2019 **What do you like best about Brand24?** I love the graphical analysis on the mentions **What do you dislike about Brand24?** So far I love everything about Brand24. The accuracy is at another level. I would however advise if they could add more payment options **Recommendations to others considering Brand24:** I would advocate for Brand24 anytime **What problems is Brand24 solving and how is that benefiting you?** Brand24 helps me to advice potential users of benefits of social media and how to apply it. **Official Response from Eliza Szczerbicka:** > Brand24 Team, it looks like we need to make some room for new our advocate :) ### 24. War and Piece **Rating:** 4.0/5.0 stars **Reviewed by:** Vitaliy D. | Chief New Media Officer, Enterprise (> 1000 emp.) **Reviewed Date:** May 22, 2019 **What do you like best about Brand24?** Sentiment filter. Sentiment filter. Sentiment filter **What do you dislike about Brand24?** tiny font, hard to read congested interface **Recommendations to others considering Brand24:** Figure out your queries. **What problems is Brand24 solving and how is that benefiting you?** None do far **Official Response from Eliza Szczerbicka:** > Happy to hear that our sentiment filter gained a new fan :) All the best for you Vitaliy :) ### 25. Just as easy as a few clicks and so powerful **Rating:** 4.5/5.0 stars **Reviewed by:** Emmanuel D. | Co-gérant, Enterprise (> 1000 emp.) **Reviewed Date:** March 13, 2019 **What do you like best about Brand24?** I really appreciate Brand24 for the notifications and the power of the tool **What do you dislike about Brand24?** Sometimes it is not so easy to find our way in the tool **What problems is Brand24 solving and how is that benefiting you?** As a community manager, it helps me to focus on writing instead on looking for subjects. I really appreciate the tool to follow my influencers as well. **Official Response from Eliza Szczerbicka:** > Emmanuel, we are happy to have you as a customer! Remember, we are here for you and our support can always help you to find your way in the tool :) ### 26. Useful tool for tracking competitor mentions **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** March 19, 2019 **What do you like best about Brand24?** Brand24 Super easy to set up and so far is the most accurate and all-around inclusive tracking tool I've come across. **What do you dislike about Brand24?** The calendar function is kind of broken. You should be able auto set "previous month" etc **What problems is Brand24 solving and how is that benefiting you?** Tracking mentions on Instagram and Blogs weren't possible before. **Official Response from Eliza Szczerbicka:** > Happy to help you with keeping your mentions with you :) Thank you for review, and we promise to look after our calendar :) ### 27. One of the Best Social Listening Tools **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** January 29, 2018 **What do you like best about Brand24?** I love all of the dashboards that you can create as well as the infographic PDFs that it makes for you. This gives clients a super quick snapshot that we can send over when things get busy. I also love that it can estimate total reach around topics and break out which of those are positive and negative. **What do you dislike about Brand24?** I'd love it if they could pull in Pinterest metrics. I know not many tools can do this, but Brand24 would absolutely become our go-to if they could offer all platforms. **What problems is Brand24 solving and how is that benefiting you?** Social listening and identifying key influencers have been the biggest problems that Brand24 has helped us solve. Compared to some other tools we have tried, we really like the added benefit of each mention receiving a rating of how influential the person is leaving the comment. This helps keep things in perspective and know when it is especially important to act. ### 28. USING BRAND24 FOR 2 MONTHS (MY EXPERIENCE) **Rating:** 3.5/5.0 stars **Reviewed by:** Mayor E. | Enterprise (> 1000 emp.) **Reviewed Date:** August 31, 2017 **What do you like best about Brand24?** Simply put, the Dashboard is good. It's ability to quickly provide a once-over look that provides a quick snapshot of everything that's going with the social media profiles I and my team are managing. Also, importantly is the competition tracking on social it also allows. This is very good! **What do you dislike about Brand24?** There are a few things that can be made better. Insight generation and sentiment analysis can be much better. It would also be good for the team to consider providing support with developing negative incidence sentiment audit & analysis reports as well as social media strategic measurement & reporting framework for same client. **Recommendations to others considering Brand24:** ... **What problems is Brand24 solving and how is that benefiting you?** I have used Brand24 as a social listening tool on and off for about a year now, and recently set up a subscription for one of my clients. We're also using it for cold calls and prospecting clients who have had negative experiences with competitor clients. It's also the basis for our Digital Analytics programme to help clients with decision making, audience analysis, as well as testing new Brand Advertising materials before launch. **Official Response from Eliza Szczerbicka:** > We know our best shot at getting better is listening to customers like you who depend our product on a daily basis :) We appreciate all of your suggestions :) ### 29. Brand24 is the 1st Email I Look at daily! Here's Why: **Rating:** 5.0/5.0 stars **Reviewed by:** Michael K. | CEO, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** September 06, 2017 **What do you like best about Brand24?** My favorite feature of brand 24 is the daily email I get each morning sharing mentions by top influencers on Social Media and new mentions in online posts with links to our companies website. This is a great way to spark engagement by reaching out to start a discussion or to simply thank. **What do you dislike about Brand24?** Honestly there are no features that I dislike, based on the current way I use Brand24. **Recommendations to others considering Brand24:** Outside of the tool being easy to use, their support is phenomenal. **What problems is Brand24 solving and how is that benefiting you?** Many times I'm notified of a new link to our website before the writer who may have done a guest post on someone else's website. When I reach out to thank them, this not only starts a great conversation, but they're happy we notified them and they're more likely to mention Social Quant again in a future blog post. **Official Response from Eliza Szczerbicka:** > Thank you for you wonderful review:) As you know, we are big on customer success, and it is always helpful to get your feedback! This helps us to provide the best service in the industry to our customers :) ### 30. Brand24 helps me on daily basis monitoring social media. **Rating:** 4.0/5.0 stars **Reviewed by:** Anna S. | Content Manager, Internet, Mid-Market (51-1000 emp.) **Reviewed Date:** September 07, 2017 **What do you like best about Brand24?** I like form in which Brand24 shows the results - I like charts and the fact I can prepare infographic for my reports. I like Brand24 listen to suggestions - I had an issue with influencer score which for me was crucial - and they fix it. Now works much better. **What do you dislike about Brand24?** I think I don't have the functionality which I don't like at the moment. Of course, it would be awesome if Brand24 had results faster and more specific sentiment filter. But I get it - Polish as a language is not so easy to be taught to algorithms. **What problems is Brand24 solving and how is that benefiting you?** At the moment the primary functionality is finding not satisfied users. Thanks to Brand24 we can react and ask questions. Very often because of those conversations we get very meaningful insights about our product. **Official Response from Eliza Szczerbicka:** > Anna, thank you for your lovely review! We are happy that you can keep an eye on customer satisfaction with us :) ### 31. Brand24 for In-House Influencer Marketing **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.) **Reviewed Date:** September 06, 2017 **What do you like best about Brand24?** With Brand24, I love the ability to create multiple projects, have multiple users with various levels of access, the ability to track and sort mentions based on the author's influence/relevance/popularity, sentiment, source of post (IG, FB, blogs, etc.) I'm able to compile a quick and concise report for my company that outlines our social media data for the month, and also easily compare data to previous months to build a steady baseline and projections for growth month to month, year to year. **What do you dislike about Brand24?** I'm currently on the Professional Premium plan. Considering the tools that are available to me in this package, it seems bizarre that the number of interactions are not included. I also find that certain features are not as intuitive to find e.g. when I was trying to add a new user I had trouble locating where my email notification settings were saved and how to add her to receive the same. I also know from my demo session with Emily that I can filter results to exclude our own oVertone accounts or our founders accounts (for example), but I have yet to go back and figure out how to set that up myself. I also wish the numbers were more accurate for Pinterest and other sites outside of IG, FB and TW. We know Pinterest is really important to our audience and where they're sharing a lot about us, but Brand24's links don't make it easy to identify who is actually posting and repinning about us, and what their reach is. **What problems is Brand24 solving and how is that benefiting you?** We are able to easily track large amounts of data to secure total figures surrounding the amount of posts and reach generated as a result of our social media / influencer marketing outreach efforts. It saves a lot of time vs. doing this manually and the email notifications assure me that Brand24 is capturing all the right posts in its data. ### 32. Great tool for social media analytics **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Mid-Market (51-1000 emp.) **Reviewed Date:** August 30, 2017 **What do you like best about Brand24?** We do not have the top plan for this software, but we're still able to gather all of the social media analytics data we need to get a good idea of the conversations customers are having about our industry. The trend line that maps out mentions over time has been especially helpful, as it allows us to identify peaks in conversation and then dive deeper into why those peaks occurred. **What do you dislike about Brand24?** I would appreciate an easier format with which to export results. I often want to use graphics that are generated in reports in presentations to superiors, but the graphics are small and hard to read. **Recommendations to others considering Brand24:** I recommend that they attend the training sessions offered by Brand 24 to get a full idea of the how to use the software. **What problems is Brand24 solving and how is that benefiting you?** We are using Brand 24 to identify ways that the food industry can better communicate with consumers. We know that social media is the tool that many people turn to educate consumers, so we are following this lead and using analytics to find out what kind of conversations are happening and what consumers want to know from the industry. ### 33. Really great social listening tool, could use minor improvements **Rating:** 4.0/5.0 stars **Reviewed by:** Dustin W. S. | Co-founder, Marketing Director, Small-Business (50 or fewer emp.) **Reviewed Date:** August 31, 2017 **What do you like best about Brand24?** I really love how powerful it is. Out of the many social listening tools I've worked with, Brand24 seems to be the best at finding things quickly AND finding things that some other tools miss. **What do you dislike about Brand24?** I the user interface could be a lot more intuitive and a less complicated. It's a bit overwhelming as there's a lack of hierarchy in the layout--everything kind-of washes together. I would also like to be able to reply/respond to things within the interface, rather than having to open a new tab/login somewhere else to respond. **Recommendations to others considering Brand24:** If you're looking for a powerful tool to track your brand mentions, or even competitive keywords, Brand24 works great. There's a slight learning curve with the interface, and it doesn't give you tools to take action on mentions from inside the interface, but not everyone wants/needs that anyways. **What problems is Brand24 solving and how is that benefiting you?** Keeping track of brand mentions. ### 34. Great tool for understanding Social Trends **Rating:** 4.5/5.0 stars **Reviewed by:** Marc G. | Founder and Chief Live Guy, Small-Business (50 or fewer emp.) **Reviewed Date:** August 30, 2017 **What do you like best about Brand24?** I like that Brand24 will send you an email every day with updates on postings related to your keywords. This is very helpful when you are busy and sometimes forget to login. It forces you to look at the data and stay current. **What do you dislike about Brand24?** I dislike how broad the results are. Maybe I am missing something but I feel that you should have the ability to really narrow down the search if you are targeting a broader keyword set. **Recommendations to others considering Brand24:** Give it a shot. I think it can be an asset to any company looking for social sentiment. **What problems is Brand24 solving and how is that benefiting you?** I am understanding what the landscape looks like as it relates to my business. Since what I do is almost 100% social media driven it is helping me to understand what challenges exit, companies to target, and how big the opportunity is. ### 35. Brand24 is an amazing social media listening tool **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** January 24, 2018 **What do you like best about Brand24?** It is a tool for social media listening which allow to monitor groups of keywords over the web.Using Brand24 it becomes easy to establish a powerful connection with customers and prospects. **What do you dislike about Brand24?** Some website can't be monitored because of their own internal policies which do not allow this tool to gather data **What problems is Brand24 solving and how is that benefiting you?** Gathering data about our brands allow us to best manage our web reputation. ### 36. Made us aware of people talking about our Brand in places that we didn't know about **Rating:** 4.5/5.0 stars **Reviewed by:** Brandon S. | Vice President of Miscellaneous Activities, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** August 30, 2017 **What do you like best about Brand24?** Storm alerts! Being able to quickly respond when activity picks up has been key. **What do you dislike about Brand24?** Often we get a lot of hits that are irrelevant **Recommendations to others considering Brand24:** This does more than Hootsuite or other social media monitoring. Using Brand24 reaches out beyond the obvious places and lets you know about more intimate opportunities to engage customers or potential customers. **What problems is Brand24 solving and how is that benefiting you?** We're engaging people in more places than before. So many forums beyond just social media that are difficult to monitor without the kind of consolidation that Brand24 provides. ### 37. Stalk social media **Rating:** 3.5/5.0 stars **Reviewed by:** James M. | Senior Sales Development, Internet, Mid-Market (51-1000 emp.) **Reviewed Date:** October 26, 2017 **What do you like best about Brand24?** You can use Brand24 to find negative reviews on social media and try to make the situation right with the unhappy customer. You can also promote positive social media reviews. **What do you dislike about Brand24?** Kinda buggy and UI is not intuitive either. **What problems is Brand24 solving and how is that benefiting you?** Tracking social media for negative reviews. ### 38. All In One Solution! **Rating:** 5.0/5.0 stars **Reviewed by:** Beth T. | CEO/Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** August 30, 2017 **What do you like best about Brand24?** As a PR agency, it's critical to our success to be able to monitor media coverage, social coverage and all things in between. Brand 24 does this for us - in real time! **What do you dislike about Brand24?** Gosh - not much do we dislike. Wish I could pinpoint one thing, but actually - we're pretty darn happy with Brand24. **What problems is Brand24 solving and how is that benefiting you?** Social intelligence. Media coverage. Real time data analysis of campaign content, etc. ### 39. Brand 24 is a NEED for every social marketer **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** August 30, 2017 **What do you like best about Brand24?** I love the positive negative scale, it helps us feel our brand is being monitored and protected like insurance does in other areas of our life. **What do you dislike about Brand24?** The ignore feature doesn't always work . Sometimes we block a hashtag and my email still shows me mentions with it. Quite annoying when a rapper uses your hashtag and if blows up overnight. **Recommendations to others considering Brand24:** It's worth every penny to catch a social media onslaught before it happens. **What problems is Brand24 solving and how is that benefiting you?** We now have a way to watch the emotions trending with our brand and catch any issue early on. ### 40. Brand24 is a refreshing listening tool offering convenience and high functionality. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Insurance | Mid-Market (51-1000 emp.) **Reviewed Date:** May 04, 2017 **What do you like best about Brand24?** What I like best about Brand24 is the convenient layout of the user interface, and the keyword functionality. Through listening at Brand24, we have now found tons of mentions which we had previously not been able to find. Also, the option to not only delete, but also block a specific site where a mention has popped up, is handy in the several cases where my keywords solicit completely unrelated contexts. **What do you dislike about Brand24?** To enhance Brand24, further context evaluation would be fantastic. A deeper dive into the context on the page, given the keyword or at least several keywords at once, would allow for minimal unrelated mentions to sort through. **What problems is Brand24 solving and how is that benefiting you?** Thanks to Brand24, we are now allowed a deeper understanding of and tracking for where our name is being used, whether approved or not approved. We have since found that several customers use our name on their websites and in their vehicle listings. Furthermore, we have been enlightened by how many publications share our news and events. This ultimately provides us a greater grasp and control of where our brand exists. ### 41. More prospecting possibilites and more security **Rating:** 5.0/5.0 stars **Reviewed by:** Krzysztof G. | co-founder, editor in chief, Online Media, Small-Business (50 or fewer emp.) **Reviewed Date:** January 23, 2017 **What do you like best about Brand24?** The best of Brand24 is the quick info you get when your brand or name is mentioned in the internet, so you can react at the right time. I also like the division on different channels in the admin panel and possibilities to mark the sentiment of mentions. And all the reports, and the way it shows your reach in social media, and the infographics it generates on you data. **What do you dislike about Brand24?** The admin panel could have a better modern look. It also needs some correction of UX, especially when you try to set up new projects - you can get confused when adding new key phrases. **Recommendations to others considering Brand24:** You can use it not only to monitor your brand but also to get new prospects by reacting to their questions and problems and more easily convert them to you customers this way **What problems is Brand24 solving and how is that benefiting you?** You can easily use this tool to get to new prospects in a way, they would not expect, but can really appreciate. All you have to do is to monitor some key phrases referring to the problem your product or services resolve. ### 42. The best brand monitoring tool we have used **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Electronics | Small-Business (50 or fewer emp.) **Reviewed Date:** August 30, 2017 **What do you like best about Brand24?** We love the simplicity of the both the mobile and web interfaces, the ease of creating and customizing alerts, the beautiful reports you can generate and value added features like email "Storm Alerts". **What do you dislike about Brand24?** The mobile app could a be a bit more fully featured (but its still very useful). **Recommendations to others considering Brand24:** Try it - you won't be dissapointed. **What problems is Brand24 solving and how is that benefiting you?** Realtime monitoring of our brand activity and that of our competitors and, monitoring topics of interest to give us a competitive advantage. ### 43. Your customers are talking about your brand. Brand24 is here to help. **Rating:** 5.0/5.0 stars **Reviewed by:** Paweł T. | wszechojciec, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** January 20, 2017 **What do you like best about Brand24?** Brand24 is a very simple solution to a very serious problem: markets are conversations. Customers and competitors are talking about you, and you need to know about it in order to stay in business. Brand24 delivers quality results from social media & websites, enriched with many insights, such as the social impact of the person you're about to engage in a conversation. Plus, their customer service absolutely rocks! **What do you dislike about Brand24?** There is not a single thing I dislike about Brand24, so asking me to write 40 characters minimum in this field is clearly an abuse. OK, there is this one thing. They set the bar for customer service so high that I can't help but compare other services to them. **Recommendations to others considering Brand24:** Just try it. Project templates allow you to start monitoring social media around your brand in minutes. Setting up the project actually takes less time than Brand24 needs after that to gather the data. So you'll be up and running in less than a day. Plus, I can't emphasise enough the quality of customer service, it's out of this planet, really. Just give it a try. **What problems is Brand24 solving and how is that benefiting you?** I help my customers manage their brands better. Participating in online conversations about the brand is a big part of the process, and Brand24 is an essential tool in this process. I recommend it to all my customers. ### 44. Used for a media evaluation **Rating:** 3.5/5.0 stars **Reviewed by:** Jordan G. | Research Assistant, Higher Education, Enterprise (> 1000 emp.) **Reviewed Date:** August 30, 2017 **What do you like best about Brand24?** They were helpful and accessible, and were always online. Very quick to answer questions. The price and discount for our research was great **What do you dislike about Brand24?** The platform is a limited in its ability to provide demographics about the reach of the population. Isn't sophisticated enough to gather demographics but I understand that it is a limitation due to price. **Recommendations to others considering Brand24:** Great for social media reach and influencers **What problems is Brand24 solving and how is that benefiting you?** We're just trying to gain better insight to who our campaign reached. ### 45. Great Software **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Design | Mid-Market (51-1000 emp.) **Reviewed Date:** August 30, 2017 **What do you like best about Brand24?** The Sentiment filter, I really enjoy. Infographics for the data is easy to read. **What do you dislike about Brand24?** Sometimes there are lag times for the mentions. **Recommendations to others considering Brand24:** Must use it in order to stay up to date with all the buzz about your company and even competitors. **What problems is Brand24 solving and how is that benefiting you?** Seeing what customers have to say about the product as well as knowing how to improve it. Looking at where we should target our marketing, seeing where the product community hangs out. ### 46. Useful Research and Monitoring Tool **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Media Production | Small-Business (50 or fewer emp.) **Reviewed Date:** September 06, 2017 **What do you like best about Brand24?** The user interface is clear. It's easy to filter results. Good that I can export reports to PDF **What do you dislike about Brand24?** It's useful to have a primary search term, but not useful to have only one secondary term. **What problems is Brand24 solving and how is that benefiting you?** We need to discover influencers on various platforms. Brand24 has been useful for that. Brand24 has shown that it can dig deep into the history of the web to get the results we need. ### 47. Instant snapshot on what's happening! **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** August 30, 2017 **What do you like best about Brand24?** My VA uses Brand24 to track a number of keywords and phrases surrounding me and my brands. It's very effective. **What do you dislike about Brand24?** There isn't a way that we've found to rule out duplicates. for example, a tweet of mine is loaded into TweetJukebox.com and gets tweeted many times/day. I don't want to see that. **What problems is Brand24 solving and how is that benefiting you?** Tracking and finding out where I am being talked about. ### 48. Amazing company **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Arts and Crafts | Small-Business (50 or fewer emp.) **Reviewed Date:** September 06, 2017 **What do you like best about Brand24?** I love the layout, it makes it easy to use and has great flow to it. Everything is right there for you to see and is perfect for those wanting something that is easy on the eyes while also being very informative. **What do you dislike about Brand24?** There's really nothing to dislike. The layout is great, the information found is perfect, and the colors aren't glaring and loud. **Recommendations to others considering Brand24:** Best analyzer around! **What problems is Brand24 solving and how is that benefiting you?** Seeing where my brand is out in the world! Seeing what positive and negative reviews have been said has been a great way to see where things need improved. ### 49. Great Analytics Tracking **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** August 30, 2017 **What do you like best about Brand24?** The ability to track hashtags and common phrases in one complete search, rather than having to set up multiple tracking channels. **What do you dislike about Brand24?** I am often searching for analytics during specific time periods and I'd like to be able to set the dates once, rather than having to reset the dates everything I re-launch the site. **Recommendations to others considering Brand24:** A great site, with quick and concise social analytic information. **What problems is Brand24 solving and how is that benefiting you?** The biggest benefit is being able to precisely calculate a brand's reach with our clients. Moreover, being able to show them the balance of positive and negative sentiment has become extremely important. ### 50. A good tool for social monitoring for small businesses **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consumer Electronics | Small-Business (50 or fewer emp.) **Reviewed Date:** August 30, 2017 **What do you like best about Brand24?** Very easy to set up, seems to be fairly accurate, particularly on social. Good value for the price **What do you dislike about Brand24?** As with all social monitoring tools, it doesn't seem to pick up news outlets well. **What problems is Brand24 solving and how is that benefiting you?** Lets me know right away when there are mentions of my brand, so i can be part of them. ## Brand24 Discussions - [What platforms/websites are monitored by Brand24?](https://www.g2.com/discussions/platforms-websites-monitored-by-brand24) - 1 comment, 1 upvote - [Does Brand24 provide historical data?](https://www.g2.com/discussions/data-provided-by-brand24) - 1 comment, 1 upvote - [What is Brand24 tool used for?](https://www.g2.com/discussions/benefits-a18d4965-bb85-4d49-9737-62505fa536cf) - 1 comment, 1 upvote - [Who will benefit from using Brand24 tool?](https://www.g2.com/discussions/target-customer) - 1 comment, 1 upvote - [What are the key differentiators of Brand24 from the competition?](https://www.g2.com/discussions/key-differentiators) - 1 comment, 1 upvote - [View Brand24 pricing details and edition comparison](https://www.g2.com/products/brand24/reviews?page=5&qs=pros-and-cons§ion=pricing&secure%5Bexpires_at%5D=2026-07-29+15%3A17%3A18+-0500&secure%5Bsession_id%5D=05621356-ba52-4133-b224-32f9e731f833&secure%5Btoken%5D=9ab14bc3fdc0b6bf90182970176e45ad958897bf61550148377c13305073f82e&format=llm_user) ## Brand24 Integrations - [Facebook](https://www.g2.com/products/facebook/reviews) - [PostPickr](https://www.g2.com/products/postpickr/reviews) - [Semrush](https://www.g2.com/products/semrush/reviews) - [Slack](https://www.g2.com/products/slack/reviews) - [Teams Manager for Microsoft Teams](https://www.g2.com/products/teams-manager-for-microsoft-teams/reviews) ## Brand24 Features **Social Analytics** - Competitor Analysis - Follower Analysis - Post Performance - Attribution - Hashtag Analytics - Sentiment Analysis **Media Channels** - Online Media **Monitoring & Listening** - Social Measurement - Influencer Identification - Brand Monitoring - Keyword Tracking - Trend Analysis - Competitor Analysis **Agentic AI - Social Media Listening Tools** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Reports & Dashboards** - Report Customizability - Report Exporting - Scalability - White Label **Geographic Coverage** - Local Media - National Media - International Media **Data Management & Analysis** - Sentiment Analysis - Social Reporting - Alerts and Notifications - Advanced Data Filtering **Reporting** - Keyword Targeting - Custom Feeds and Alerts - Custom Reports - Dashboards **Agentic AI - Media Monitoring** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance **Agentic AI - Social Media Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Generative AI** - AI Text Summarization ## Top Brand24 Alternatives - [Meltwater](https://www.g2.com/products/meltwater/reviews) - 4.1/5.0 (2,636 reviews) - [Brandwatch Consumer Intelligence](https://www.g2.com/products/brandwatch-consumer-intelligence/reviews) - 4.4/5.0 (709 reviews) - [Mentionlytics](https://www.g2.com/products/mentionlytics/reviews) - 4.9/5.0 (109 reviews)