---
title: Brand24 Reviews
meta_title: 'Brand24 Reviews 2026: Details, Pricing, & Features | G2'
meta_description: Filter 352 reviews by the users' company size, role or industry
  to find out how Brand24 works for a business like yours.
aggregate_rating:
  rating_value: 4.6
  review_count: 352
  scale: '5'
date_modified: '2026-07-21'
parent_category:
  name: Social Media Marketing
  url: https://www.g2.com/categories/social-media-marketing
---

# Brand24 Reviews
**Vendor:** Brand24  
**Category:** [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools)  
**Average Rating:** 4.6/5.0  
**Total Reviews:** 352
## About Brand24
Brand24 Brand24 is one of the most advanced social media monitoring tools with AI-powered reports and insights. Thousands of companies of all sizes use Brand24 to identify and analyze online conversations about their brands, products, and competitors across the web. Brand24 empowers its users to stay updated on what&#39;s being said about their businesses online, get customer insights, engage communities, identify sales leads, improve social customer service, reach out to influencers, and monitor their competition. It&#39;s a solid and affordable media monitoring tool to help you manage online reputation, track and assess marketing campaigns, track your competitors, get customer feedback, do social selling and more.



## Brand24 Pros & Cons
**What users like:**

- Users love the **ease of use** of Brand24, enjoying its intuitive dashboard and real-time tracking features. (19 reviews)
- Users appreciate the **comprehensive monitoring** capabilities of Brand24, enabling effortless tracking of online mentions and insights. (14 reviews)
- Users find Brand24&#39;s **brand monitoring** invaluable for tracking mentions and engaging in real-time social conversations. (12 reviews)
- Users appreciate the **intuitive user interface** of Brand24, which enhances their experience with real-time data access. (11 reviews)
- Users value Brand24&#39;s **efficiency** in reporting and real-time monitoring, significantly enhancing their workflow and time management. (9 reviews)
- Users highlight the **intuitive interface** of Brand24, making data visualization and insights effortlessly easy to understand. (9 reviews)
- Users love the **real-time mentions tracking** of Brand24, appreciating its intuitive dashboard and accurate sentiment analysis. (9 reviews)
- Reporting (9 reviews)
- Users praise Brand24 for its **amazing customer service** and user-friendly interface that enhances their experience. (8 reviews)
- Dashboard Usability (8 reviews)

**What users dislike:**

- Users face inconsistent **filtering issues** that hinder usability and complicate tracking across multiple projects. (8 reviews)
- Users express frustration over **limited features** , lacking historical data access and customization options for projects. (6 reviews)
- Users face issues with **data inaccuracy** , as sentiment analysis can misinterpret sarcasm and mixed emotions frequently. (5 reviews)
- Users note the **presence of irrelevant content** in Brand24, which complicates understanding their online presence. (5 reviews)
- Users experience **slow loading times** with Brand24, which can hinder their ability to access data quickly. (5 reviews)
- Expensive (4 reviews)
- Users express frustration with Brand24&#39;s **lack of features** for efficient project setup and historical data analysis. (4 reviews)
- Users suggest the need for improvements in **mentions management** , especially regarding usability and keyword exclusions. (4 reviews)
- Customization Issues (3 reviews)
- Inaccuracy (3 reviews)

## Brand24 Reviews
  ### 1. I was trying to discover all mentions around single topic.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Rafał R. | Mid-Market (51-1000 emp.)

**Reviewed Date:** December 12, 2023

**What do you like best about Brand24?**

Results from all sources! It covers all needed data.

**What do you dislike about Brand24?**

Reports access. Would be nice to have API access to fetch data.

**What problems is Brand24 solving and how is that benefiting you?**

Using Brand24, I want to collect mentions of one topic from the entire internet. The tool allows me to analyse in detail in real time which means I can make the necessary conclusions for me.

**Official Response from Eliza  Szczerbicka:**

> Thank you, Rafał! It's great to hear that Brand24 is helping you collect and analyze mentions of your topic in real-time. We aim to provide valuable insights to our users to make informed decisions. 

  ### 2. Not enough for our needs

**Rating:** 1.5/5.0 stars

**Reviewed by:** Verified User in Alternative Medicine | Small-Business (50 or fewer emp.)

**Reviewed Date:** January 31, 2024

**What do you like best about Brand24?**

It's helpful in tracking very publicised links and mentions of our brand, keeping anything we could find through a Google search conviently displayed for us in one single platform.

**What do you dislike about Brand24?**

It isn't very helpful when it comes to monitoring talk on private groups, Reddit boards, Instagram, stories, etc.

**What problems is Brand24 solving and how is that benefiting you?**

It honestly isn't really solving the problem we have which is a need to keep track of social media activity.

**Official Response from Eliza  Szczerbicka:**

> Thank you for taking the time to share your feedback with us. We appreciate your insights into your experience with our monitoring tools.

I would like to suggest reaching out to our Customer Support Team (CST) for personalized assistance. There may be instances where the configuration of keywords or settings could impact the monitoring results. Our CST is well-equipped to help you optimize your monitoring strategy and ensure you're getting the most accurate and relevant information.

  ### 3. A great, easy to use tool for brand sentiment tracking

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** January 18, 2024

**What do you like best about Brand24?**

This tool was really helpful to track over sentiment for brand and related keywords. We found it really easy to use and the report functions are great!

**What do you dislike about Brand24?**

It would be been great to be able to track by location.

**What problems is Brand24 solving and how is that benefiting you?**

We were looking to track attitudes and opinions on certain key words in specific areas related - we were easily able to track these keywords with Brand24 accross a wide range of web channels.

**Official Response from Eliza  Szczerbicka:**

> We're pleased to hear that Brand24 has been helpful for tracking brand sentiment and related keywords. We appreciate your feedback.

  ### 4. Comprehensible tool for communication reach overview

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Fine Art | Small-Business (50 or fewer emp.)

**Reviewed Date:** April 04, 2024

**What do you like best about Brand24?**

- Quick and easy access
- Lots of filters
- Easy integration of platforms
- Automated reports

**What do you dislike about Brand24?**

- I can be a bit overwhelming at first
- Many email campaigns

**What problems is Brand24 solving and how is that benefiting you?**

We do not have the in-house capacity to monitor all mentions/articles/etc. about our festival. With Brand24 we have a clear overview of what is being said where and how many people we have reached through external, but also throug our own channels.

**Official Response from Eliza  Szczerbicka:**

> It's great to hear that Brand24 is helping you monitor mentions and articles about your festival, providing a clear overview of your reach across different channels. 

  ### 5. Really Good at What it is for

**Rating:** 3.5/5.0 stars

**Reviewed by:** Justin D. | Creative Director, Small-Business (50 or fewer emp.)

**Reviewed Date:** February 02, 2024

**What do you like best about Brand24?**

Brand24 is really good for tracking mentions of your business across social platforms with decent customizations available to filter out only your business and not other similar businesses.

**What do you dislike about Brand24?**

Smaller companies aren't willing to pay a lot for the ability to do this so I have a hard time selling this feature to clients.

**What problems is Brand24 solving and how is that benefiting you?**

The ability to monitor a company's social media mentions.

**Official Response from Eliza  Szczerbicka:**

> We're glad to hear that you find Brand24 useful for tracking mentions of your business across social platforms. We appreciate your feedback about the customization options.

  ### 6. Total Insight for your brand

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** January 24, 2024

**What do you like best about Brand24?**

Brand24 provides very deep insight about your brand, and I really like on how they visualize the data. It's easy to use, the integration is seamless, and their customer support is awesome!

**What do you dislike about Brand24?**

got no complain about their features, everything run smoothly

**What problems is Brand24 solving and how is that benefiting you?**

We can see the sentiment of the audience about the brand, and you can also immediately handle the issue that may affect your brand reputation

**Official Response from Eliza  Szczerbicka:**

> It's great to hear that Brand24 is helping you monitor the sentiment of your audience and address any issues that may impact your brand reputation. We're committed to providing valuable insights to benefit your brand.

  ### 7. Great tool for marketing teams!

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** December 20, 2023

**What do you like best about Brand24?**

It helps us a lot when it comes to tracking brand mentions from all over the internet. That's why we use it on a daily basis.

**What do you dislike about Brand24?**

Nothing in particular - sometimes mentions are delayed (they show up in the app some time after going live).

**What problems is Brand24 solving and how is that benefiting you?**

We especially value Brand24 when running a PR or marketing campaign to see its effects and buzz around our brand name. Without it we won't be able to track all those mentions that quickly and effortlessly.

**Official Response from Eliza  Szczerbicka:**

> We're thrilled to hear that Brand24 is helping your marketing team track brand mentions effectively on a daily basis!

  ### 8. Great social tool & easy to use

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.)

**Reviewed Date:** February 05, 2024

**What do you like best about Brand24?**

Brand24 has a user-friendly interface made onboarding quick and easy. Implementing with other Project Managers takes no time at all. Exporting data functionality makes reporting simple. You can easily removing mentions making data more accurate. Customer support is very responsive, knowledgeable, helpful, and friendly.

**What do you dislike about Brand24?**

Historical data access can be a challenge

**What problems is Brand24 solving and how is that benefiting you?**

Tracking social impact of marketing campaigns

**Official Response from Eliza  Szczerbicka:**

> We're glad to hear that our user-friendly interface and responsive customer support have been beneficial for your marketing efforts. Thank you for sharing your positive experience with Brand24!

  ### 9. Excellent product with even better customer service

**Rating:** 5.0/5.0 stars

**Reviewed by:** Ricky M. | Small-Business (50 or fewer emp.)

**Reviewed Date:** October 11, 2023

**What do you like best about Brand24?**

Brand24 is an excellent tool to monitor your presence online. It is very easy to use and manage, and the pricing is fair. However the best of all, is the personalized and attentive customer service. We are very happy with Brand24.

**What do you dislike about Brand24?**

So far we only have had a positive experience with Brand24.

**What problems is Brand24 solving and how is that benefiting you?**

We were having a hard time monitoring our online presence across all platforms and Brand24 has helped us centralize this all in one space.

  ### 10. How Brand24 functionality assist to deliver customer needs

**Rating:** 4.5/5.0 stars

**Reviewed by:** shaifullah m. | Senior Executive, Small-Business (50 or fewer emp.)

**Reviewed Date:** April 03, 2024

**What do you like best about Brand24?**

Media crawlling functionality and filtering ability

**What do you dislike about Brand24?**

None but it will be good if more AI incorporated in the platform

**What problems is Brand24 solving and how is that benefiting you?**

Sentiment Analysis is the crown jewel ability

**Official Response from Eliza  Szczerbicka:**

> We are glad to hear that you find our media crawling functionality and filtering ability helpful in delivering your customer needs. Thanks for your feedback! 

  ### 11. A Game-Changer in Real-Time Social Listening and Analytics

**Rating:** 5.0/5.0 stars

**Reviewed by:** Christopher V. | Founder &amp; CEO, Marketing and Advertising, Small-Business (50 or fewer emp.)

**Reviewed Date:** December 21, 2023

**What do you like best about Brand24?**

I appreciate that it gathers data not just from social media but from all public sources, giving me a genuine overview of how my brand is doing, beyond just what people are saying about my product.

**What do you dislike about Brand24?**

You have to pay for more expensive plan if you want to monitor YouTube and LinkedIn.

**What problems is Brand24 solving and how is that benefiting you?**

I didn't realize how much I needed this tool until I bought it. Now, I feel like I truly have control over my company's reputation.

**Official Response from Eliza  Szczerbicka:**

> We're glad to hear that you appreciate our comprehensive data gathering from all public sources. We understand your concern about the pricing for YouTube and LinkedIn monitoring, and we are constantly working to improve our offerings while keeping them affordable. We're happy to hear that Brand24 has given you control over your company's reputation.

  ### 12. Great social listening tool

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.)

**Reviewed Date:** December 12, 2023

**What do you like best about Brand24?**

It shows me every mention across the internet for all the keywords that interest me. Its very easy to set up and choose the keywords I want.

**What do you dislike about Brand24?**

Nothing really. For the case I want it, works perfectly

**What problems is Brand24 solving and how is that benefiting you?**

I can see all media outlets, blogs and users on social who are talking about my product. They dont have to tag us to see the mention! In that way I can stay up to date of what's going on and my product's reputation

**Official Response from Eliza  Szczerbicka:**

> We're glad to hear that you find Brand24 to be a great social listening tool! Thank you for sharing your positive experience with us.

  ### 13. Brand24: A Comprehensive Social Listening

**Rating:** 5.0/5.0 stars

**Reviewed by:** Lukasz Z. | Director, Co-Owner - SEO Expert and Consultant, Small-Business (50 or fewer emp.)

**Reviewed Date:** May 08, 2023

**What do you like best about Brand24?**

Real-time monitoring: Brand24 allows me to track mentions of my brand, products, or services across social media, blogs, forums, and other online sources in real-time. This helps me stay informed about conversations and respond to customers or potential customers promptly.

Sentiment analysis: The platform provides sentiment analysis, which helps me understand the overall tone of the discussions surrounding my brand. This information is valuable for refining my marketing strategy and addressing any negative sentiments that may arise.

Customizable alerts: Brand24's customizable alerts let me set up notifications for specific keywords or phrases, so I never miss important mentions or conversations about my brand. This helps me stay engaged with my audience and manage my online reputation effectively.

**What do you dislike about Brand24?**

Limited data sources: Although Brand24 monitors various online sources, it may not cover every single platform or website. As a result, some conversations or mentions might be missed, leading to incomplete data.

**What problems is Brand24 solving and how is that benefiting you?**

Online reputation management: Brand24 allows me to monitor conversations about my brand across various online platforms, helping me maintain a positive image and address any negative feedback or misinformation promptly. This proactive approach helps protect and enhance my brand's reputation.

**Official Response from Alicja  Mękarska:**

> Thank you for your review! We're thrilled that you enjoy Brand24's real-time monitoring, sentiment analysis, and customizable alerts. We appreciate your feedback regarding the limitation of data sources and are continuously working to expand our coverage. If you're missing any specific platforms or websites, please let us know at help@brand24.com, as it will help us improve our services.

  ### 14. Brand24 helps us to identify marketing opportunities in social networks

**Rating:** 5.0/5.0 stars

**Reviewed by:** Camille V. | Senior Account Manager, Marketing and Advertising, Enterprise (> 1000 emp.)

**Reviewed Date:** July 19, 2023

**What do you like best about Brand24?**

Brand24 becomes an attractive partner for interactive and content marketing campaigns. It provides a complete control panel from which I can monitor all the activity on the Internet in real time, allowing me to evaluate the success of our campaigns, the level of happiness among our clientele and the success of our commercial and marketing decisions. Having this support allows me to go much deeper into the concept of development and exploration on the platform. Many of my ideas have already been implemented in the program; for example, the software was used to access a sophisticated degree of content design for network publishing.

**What do you dislike about Brand24?**

The price is prohibitive, and the program could be much more useful if it had more robust features without charging exorbitant fees.

**What problems is Brand24 solving and how is that benefiting you?**

To a large extent, we rely on it to evaluate the results of our social media, publishing and premium content generation efforts. We selectively modify material at the optimal times and share it on the most engaging channels. Without a doubt, the software has helped us achieve our goals, as evidenced by the increased effectiveness of our marketing efforts and the increased awareness of our brand in the online marketplace. It is recommended for anyone who could greatly benefit from using it to analyze their company's marketing and social media material.

**Official Response from Alicja  Mękarska:**

> Thank you for sharing your feedback Camille!

  ### 15. Brand 24 helps me pull quick data metrics and provides invaluable insights!

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Utilities | Enterprise (> 1000 emp.)

**Reviewed Date:** January 19, 2024

**What do you like best about Brand24?**

Daily reporting right to my inbox and the sentiment tracking tool is amazing!

**What do you dislike about Brand24?**

I wish the product had connectivity with Next Door.

**What problems is Brand24 solving and how is that benefiting you?**

Sentiment ratings have been incredible, as well as sharing call-outs for community engagement with our brand, calling out things that may need to be addressed from a crisis management standpoint, and helping to drive data-driven decision-making.

**Official Response from Eliza  Szczerbicka:**

> We're glad to hear that you find our daily reporting and sentiment analysis valuable! We appreciate your feedback. 

  ### 16. Brand24 is a user-friendly tool that allows you to take control of your company's online reputation

**Rating:** 5.0/5.0 stars

**Reviewed by:** Zuzanna M. | Head Of Marketing, Small-Business (50 or fewer emp.)

**Reviewed Date:** April 27, 2023

**What do you like best about Brand24?**

Brand24 is an exceptional online reputation management tool that ticks all the right boxes for businesses. One of the standout features is the intuitive interface that is easy to navigate, even for beginners. The tool also boasts an easy setup, meaning users can start monitoring their brand mentions quickly.

The billing and invoicing information is another great feature, providing payment transparency and clarity. What's more, users receive email notifications about their company mentions, keeping them in the loop and ensuring prompt action can be taken if needed.

Perhaps the most impressive aspect of Brand24 is its ability to help businesses take control of their online reputation. With the tool, it's easy to find discussions on topics that are important to your brand, making it an excellent resource for lead generation.

In summary, if you're looking for a tool that can help you monitor your online reputation and generate leads, then Brand24 is definitely worth checking out. With its user-friendly interface, easy setup, great billing and invoicing features, and email notifications, you can stay on top of your brand mentions and take action as needed.

**What do you dislike about Brand24?**

One issue arose when Facebook blocked Brand24 in 2019, preventing the ability to view company mentions on the platform. However, since that time, I have not encountered any further issues or problems.

**What problems is Brand24 solving and how is that benefiting you?**

Brand24 solves the problem of monitoring online brand reputation by providing a user-friendly tool that identifies brand mentions and discussions on important topics to the company I'm working for. This benefits us by allowing us to take prompt action to protect our brand's reputation and generate leads through engagement with potential customers.

**Official Response from Alicja  Mękarska:**

> Thanks for the positive review! We're glad you find Brand24 user-friendly, easy to set up, and helpful for monitoring your online reputation and generating leads.

  ### 17. The best monitoring tool

**Rating:** 5.0/5.0 stars

**Reviewed by:** Łukasz Z. | Mid-Market (51-1000 emp.)

**Reviewed Date:** December 25, 2023

**What do you like best about Brand24?**

Outstanding Customer Service! Simple, effective, and efficient tool.

**What do you dislike about Brand24?**

Email reports could be more detailed....

**What problems is Brand24 solving and how is that benefiting you?**

Reduces the time needed for competitor analysis and staying up-to-date with industry developments.

**Official Response from Eliza  Szczerbicka:**

> We're glad to hear that you find our customer service outstanding! Your feedback about the email reports is noted, and we will strive to improve in that area. It's great to know that Brand24 has been beneficial for you in reducing time for competitor analysis and staying up-to-date with industry developments.

  ### 18. Excellent tool for reading metrics.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Publishing | Small-Business (50 or fewer emp.)

**Reviewed Date:** February 02, 2024

**What do you like best about Brand24?**

It is a very intuitive tool that makes it easy to navigate through it and obtain the measurements one requires for each project.

**What do you dislike about Brand24?**

What I don't like is that sometimes they take a long time to update the metrics.

**What problems is Brand24 solving and how is that benefiting you?**

The reach and success of our campaigns

**Official Response from Eliza  Szczerbicka:**

> We appreciate your positive comments about the intuitiveness of Brand24. We are glad to know that Brand24 helps you measure the reach and success of your campaigns.

  ### 19. Essential for marketing campaigns

**Rating:** 5.0/5.0 stars

**Reviewed by:** Mariusz K. | Mid-Market (51-1000 emp.)

**Reviewed Date:** December 14, 2023

**What do you like best about Brand24?**

Easy to use and navigate. Lots of educational material - very useful for new users. Great customer service focused on problem solving.

**What do you dislike about Brand24?**

I find it hard to find major drawbacks when using the tool.

**What problems is Brand24 solving and how is that benefiting you?**

We used Brand24 to monitor social media and respond to any concerns from our clients and potential clients. Additionally, during nationwide campaigns, we tracked mentions of the campaign and checked the sentiment of the mentions.

**Official Response from Eliza  Szczerbicka:**

> We're thrilled to hear that you find Brand24 easy to use and navigate, and that our educational materials have been helpful for you. Our team is always here to assist with any problems you may encounter.

  ### 20. The Perfect Social Listening as well as Tracking Application for Brands

**Rating:** 4.5/5.0 stars

**Reviewed by:** SAVITA M. | Digital Marketing Manager, Management Consulting, Small-Business (50 or fewer emp.)

**Reviewed Date:** April 14, 2023

**What do you like best about Brand24?**

Brand24 is my personal favorite application for listening to our target audience. Also, I utilize Brand24 to monitor the overall performance of marketing campaigns which I do for brands as well as for our company. Brand24 also enables you to monitor interactions about particular keywords within your market to enable you to Ultimately observe those invisible and frequently ignored mentions of the products or services group where one can engage with prospective customers who're talking about your products or services. This lets you answer questions and make on that know-like-and-trust factor.

**What do you dislike about Brand24?**

The one thing I don't like about Brand24 isn't having the ability to export "sources" -- or even the people who're mentioning your brand or who're engaged together with your hashtag

**What problems is Brand24 solving and how is that benefiting you?**

This is actually the Perfect application which I have found to determine the performance of particular campaigns which I do for brands. Our customers find the reports really useful.

  ### 21. Easy to use & super helpful

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.)

**Reviewed Date:** March 01, 2024

**What do you like best about Brand24?**

Love that it does listening on tik tok and podcasts. Many of the other platforms don't do this.

**What do you dislike about Brand24?**

Could use a bit of improvement on picking up news articles. Stronger on the social front, but misses quite a bit of earned media coverage.

**What problems is Brand24 solving and how is that benefiting you?**

Can quickly take a look at our coverage, find influencers to work with, source UGC content, understand why our competitors are getting bumps.

**Official Response from Eliza  Szczerbicka:**

> Thank you for sharing your feedback! We're thrilled to hear that you find Brand24 easy to use and helpful for monitoring TikTok and podcasts. We appreciate your input on news article coverage and will definitely look into improving in that area. It's great to hear that Brand24 is helping you with influencer partnerships, UGC sourcing, and competitor analysis. If you have any specific suggestions or further feedback, please feel free to reach out. We're here to assist you and ensure you get the most out of our platform.

  ### 22. Social Media Monitoring

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Food & Beverages | Small-Business (50 or fewer emp.)

**Reviewed Date:** January 24, 2024

**What do you like best about Brand24?**

Brand24 is one of the only platforms online that offers comprehensive social listening when it comes to TikTok.

**What do you dislike about Brand24?**

Being able to respond within the application itself would be very useful.

**What problems is Brand24 solving and how is that benefiting you?**

Other monitoring tools online don't offer as much of a comprehensive analysis of TikTok as Brand24 does which is really useful when it comes to Social Listening on the platform, especially because it is so popular and thousands of videos are uploaded a day so it is easy to narrow down and analyse.

**Official Response from Eliza  Szczerbicka:**

> Thank you! It's awesome to know that Brand24 is helping you with a more in-depth analysis of TikTok compared to other monitoring tools. We get how crucial it is, especially with the constant flood of TikTok content.

  ### 23. satisfied, addressing problems in a quick way

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Photography | Mid-Market (51-1000 emp.)

**Reviewed Date:** January 18, 2024

**What do you like best about Brand24?**

That must be the Comparison function and the user-friendly interface

**What do you dislike about Brand24?**

Some functions are only on for Enterprise (a bit pricey) and I never tried them

**What problems is Brand24 solving and how is that benefiting you?**

Monitoring the brand content and also the competitor; Helping me to output monitoring report (monthly and yearly)

**Official Response from Eliza  Szczerbicka:**

> We're glad to hear that you enjoy the comparison feature and our user-friendly interface! We appreciate your feedback.

  ### 24. Nice and easy platform to utilize

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.)

**Reviewed Date:** January 19, 2024

**What do you like best about Brand24?**

good organization, easy to use features, and supportive for content delvelopment.

**What do you dislike about Brand24?**

maybe needed some more special features that users can utilize.

**What problems is Brand24 solving and how is that benefiting you?**

It helps with social media listening and let us know what is going trending out there that we can utilize.

**Official Response from Eliza  Szczerbicka:**

> Thank you for sharing your positive experience with Brand24. We understand your desire for more special features and will keep that in mind as we continue to improve our tool.

  ### 25. Social listening and crisis mitigation through Brand24

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Food & Beverages | Enterprise (> 1000 emp.)

**Reviewed Date:** January 18, 2024

**What do you like best about Brand24?**

Having the TikTok integration and Podcast alongside the rest of social media channels.

**What do you dislike about Brand24?**

That language filter isn't possible (yet)

**What problems is Brand24 solving and how is that benefiting you?**

Brand mentions, community sense check and sentiment helps us monitor our brand efforts

**Official Response from Eliza  Szczerbicka:**

> We're thrilled to hear that Brand24 is helping you monitor your brand mentions, community sentiment, and overall brand efforts. We appreciate your feedback.

  ### 26. Small Team & User-Friendly Solution to Online Reputation Management and Tracking

**Rating:** 4.0/5.0 stars

**Reviewed by:** Tess P. | Mid-Market (51-1000 emp.)

**Reviewed Date:** May 04, 2023

**What do you like best about Brand24?**

Brand24 is a versatile and user-friendly PR and social listening tool that has quickly become an essential part of our digital marketing arsenal. The platform's powerful analytics capabilities enable us to easily track our brand's online presence and measure the impact of our social media campaigns. The user interface is intuitive and easy to navigate, with an impressive range of customizable metrics that allow us to fine-tune our monitoring and reporting. We appreciate the real-time alerts and comprehensive insights that Brand24 delivers, which help us identify and respond quickly to relevant conversations and trending topics. Overall, Brand24 is a reliable and effective tool that we highly recommend for any business looking to enhance their social media monitoring and PR efforts.

**What do you dislike about Brand24?**

I think there could be better filtering tools to remove mistakes/mispellings of your brand. Additionally, some more complex competitor comparisons would be benefical, although what they provide is still helpful.

**What problems is Brand24 solving and how is that benefiting you?**

This allows for automated reputation review and social listening without too much work having to be done by the user. It's great for small teams who need an easy, basic solution.

**Official Response from Alicja  Mękarska:**

> Hi Tess! Thanks for your awesome feedback on Brand24! We're thrilled to hear that our platform has become an essential part of your digital marketing toolkit.

We appreciate your feedback on filtering tools and competitor comparisons. We're always working on improving our platform, and your insights are valuable to us.

If you have any further suggestions or need assistance, please reach out to our support team at help@brand24.com. We're here to help you succeed in your social media monitoring and PR efforts.

  ### 27. Brand24 is the best tool available for tracking media hits.  And,  wonderful customer service, too!

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Broadcast Media | Small-Business (50 or fewer emp.)

**Reviewed Date:** August 18, 2023

**What do you like best about Brand24?**

After many years of trying many ways to track media hits for my clients and projects, i was always dissaapointed until I discovered Brand 24.  It's user interface works! It grabs sources I didn't know existed.  It creates reports, and if i ever have a problem -- great customer service!

**What do you dislike about Brand24?**

Sometimes the "reports" were complicated to hand off directly to a client.
And, it is pricey (but worth it if you can expense it!)

**What problems is Brand24 solving and how is that benefiting you?**

It consilidates so many sources! It's efficient and always makes me happy to see my clients get lots of hits.

**Official Response from Alicja  Mękarska:**

> Thank you for sharing your thoughts! We are pleased to know that you are enjoying using our tool!

  ### 28. An extremely useful tool to keep your brand safe.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Bartek L. | Marketing Director, Small-Business (50 or fewer emp.)

**Reviewed Date:** December 14, 2023

**What do you like best about Brand24?**

It's easy to use. Tracking online discussions about your brand doesn't require much effort.

**What do you dislike about Brand24?**

I didn't use the sentiment chart too much.

**What problems is Brand24 solving and how is that benefiting you?**

I can easily locate all the media outlets that have published my press releases.

**Official Response from Eliza  Szczerbicka:**

> We're glad to hear that you find Brand24 easy to use and effective in tracking online discussions about your brand. Thank you for your feedback!

  ### 29. A good fit for bigger brands that are B2B or B2C

**Rating:** 2.0/5.0 stars

**Reviewed by:** Verified User in Higher Education | Mid-Market (51-1000 emp.)

**Reviewed Date:** December 12, 2023

**What do you like best about Brand24?**

It was fun to have all of the mentions in one place after filtering out false positives.  Easier than logging into each social media channel and checking and easy to integrate with logins.

**What do you dislike about Brand24?**

Did you use as often as I thought I would especially working within a higher education institution.

**What problems is Brand24 solving and how is that benefiting you?**

Helped to have all social media in one place to save time.

**Official Response from Eliza  Szczerbicka:**

> We're happy to hear that Brand24 helped you save time by consolidating social media mentions. We value your feedback about usage frequency and will take it into account as we continue to improve our platform.

  ### 30. The Best Brand Listening Tool

**Rating:** 5.0/5.0 stars

**Reviewed by:** Lisa S. | Content Manager / Consultant, Small-Business (50 or fewer emp.)

**Reviewed Date:** March 20, 2023

**What do you like best about Brand24?**

I love that I can find mentions of my brand or name on social media and on blogs and the web. It's easy to set up and have the reports emailed daily or weekly. The mobile app is awesome too so you can respond to mentions even more quicker.

**What do you dislike about Brand24?**

The starting price, I wish they had one level down for beginners who try the platform.

**What problems is Brand24 solving and how is that benefiting you?**

I have found mentions for my clients and myself that I would have not otherwise known about. Google alerts only show you what is mentioned in news not on social media or blogs.

**Official Response from Alicja  Mękarska:**

> Thank you for your positive review of Brand24 Lisa! We're thrilled to hear that you find our platform to be the best brand listening tool, and that it's been beneficial for you and your clients.

We understand that pricing can be a concern, and we appreciate your feedback on having a lower pricing tier for beginners. We're always looking for ways to improve our offerings and make our services accessible to more users.

  ### 31. Great press tracking and social listening platform!

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.)

**Reviewed Date:** May 25, 2023

**What do you like best about Brand24?**

It is easy to navigate what exactly you are looking for with reporting and timeline. It captures a ton of different mentions from press, web and social listening!

**What do you dislike about Brand24?**

It didn't always capture each mention on the web, sometimes there were some key placements we were included in that did not come up on the report that I would find manually.

**What problems is Brand24 solving and how is that benefiting you?**

They are trying to solve the issue of not all media monitoring being pulled into to their reports and being tracked. I have been informed they are working to fix this issue.

**Official Response from Alicja  Mękarska:**

> Thank you for your feedback! We do our best to have the highest coverage possible, but unfortunately, no tool can guarantee 100% coverage as some websites have very bad positioning and might not be picked up by various search engines which we use to provide you with data, and the internet is constantly changing. We're very sorry for the inconvenience. Should this situation repeat itself, please contact our Customer Success Team, and we will verify whether we can add the page to our monitoring sources.

  ### 32. Easy to Use and Extremely Useful

**Rating:** 4.0/5.0 stars

**Reviewed by:** Connor S. | Software Developer, Small-Business (50 or fewer emp.)

**Reviewed Date:** March 22, 2023

**What do you like best about Brand24?**

It is so easy to use and it is in redubly easy to find what you are looking for. All the information is displayed very well and it enables you to find all the data you are after in a flash. It's very detailed too!

**What do you dislike about Brand24?**

Sometimes the metrics you are looking at can be a bit daunting when using this app and looking at the metrics. Some of the statistics you are not sure what they relate to.

**What problems is Brand24 solving and how is that benefiting you?**

Brand 24 enables me to view my analytics more in depth than you can on the social media apps. It is very useful to have extra info at hand. It also helps me get data on hashtags which the social media do not have also.

**Official Response from Alicja  Mękarska:**

> Thank you for taking the time to share your feedback about Brand24, Connor :) We're thrilled to hear that you find our platform easy to use and that it provides you with all the data you need in a flash. 

Do you have any specific metric in mind? Our team is constantly working to make our product more user-friendly, and we will certainly take your feedback into consideration.

 If you have any further suggestions or questions, please don't hesitate to contact us.

  ### 33. Great, straight forward tool

**Rating:** 4.0/5.0 stars

**Reviewed by:** Kendall N. | Mid-Market (51-1000 emp.)

**Reviewed Date:** May 11, 2023

**What do you like best about Brand24?**

How easy the user interface is to use and teach to others.

**What do you dislike about Brand24?**

There are times when certain posts are not captured.

**What problems is Brand24 solving and how is that benefiting you?**

Our agency contracts several influencers to post content on behalf of our clients. The influencers use specific hashtags for each campaign so we use Brand24 to compile all of those posts in a single place via hashtag tracking.

**Official Response from Alicja  Mękarska:**

> Thank you for your feedback on Brand24! If you ever encounter a missing mention, please reach out to us at help@brand24.com. We're here to assist you and ensure the best experience possible. Thank you again for your valuable input!

  ### 34. Great Tool for Research

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Market Research | Small-Business (50 or fewer emp.)

**Reviewed Date:** May 25, 2023

**What do you like best about Brand24?**

- Easy to use. The webinar is all what you need to get you started.
- Intuitive platform. Easy to create projects and manage customizations.
- Great report design.

**What do you dislike about Brand24?**

- Not historical mentions.
- The tool is not so good at gathering Youtube and Instagram mentions. Has a lot of limits.
- You can have some problems updating statistics after working with mentions.

**What problems is Brand24 solving and how is that benefiting you?**

I use it to calculate brand sentiment and measure brand awareness during a period of time. It's also helpful for spotting influencers and new hashtags oportunities.

**Official Response from Alicja  Mękarska:**

> Hello! Thank you for taking the time to share your thoughts on Brand24. We truly appreciate your positive feedback regarding our webinars. We are delighted to inform you that we currently provide the option of accessing historical mentions. If you have an interest in this feature, we kindly request you to reach out to our Support Team. Regarding the statistics, please do not hesitate to contact your dedicated Account Manager, as they will be more than happy to assist you.

  ### 35. My experience using Brand24 really good I get my reports on time and data are correctly

**Rating:** 5.0/5.0 stars

**Reviewed by:** Fred K. | Small-Business (50 or fewer emp.)

**Reviewed Date:** September 19, 2023

**What do you like best about Brand24?**

Analysis part 
report part
Summary part 
Influencer part

**What do you dislike about Brand24?**

You need to connect direct with facebook

**What problems is Brand24 solving and how is that benefiting you?**

To know how audience are reacting with my products

**Official Response from Eliza  Szczerbicka:**

> Thanks a ton for the awesome review! 😊 We're stoked to hear you had a great experience with Brand24. Your feedback means the world to us and keeps us going strong.


  ### 36. A simple but effective tool

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Leisure, Travel & Tourism | Small-Business (50 or fewer emp.)

**Reviewed Date:** June 12, 2023

**What do you like best about Brand24?**

I found Brand24 really simple and intuative. It definitely helped me track my brand mentions and I can certainly see the value in using it long-term. I'll continue to recommend it to my audience.

**What do you dislike about Brand24?**

It'd like to see the data broken down even further.

**What problems is Brand24 solving and how is that benefiting you?**

It's helping me track how often my brand's being mentioned on social media, which in turn helps me develop content to best suit my audience and their preferences.

**Official Response from Alicja  Mękarska:**

> Thank you for sharing your thoughts on Brand24!

  ### 37. Brilliant and intuitive tool useful and necessary also for an NGO

**Rating:** 5.0/5.0 stars

**Reviewed by:** Jacek B. | President of the Board, Small-Business (50 or fewer emp.)

**Reviewed Date:** January 04, 2023

**What do you like best about Brand24?**

A few of the best features are daily reports of a monitored keyword, analysis of the sources where the brand is mentioned, and what is the most important for an NGO - Brand24 is a reliable source proving the brand's mentions outside of primary social media for potential donators.

**What do you dislike about Brand24?**

From our perspective, as an NGO, what Brand24 offers is more than enough to meet our expectations.

**What problems is Brand24 solving and how is that benefiting you?**

Because we are an NGO and do not run a business, besides analyzing potential threats to the brand's reputation, we use Brand24 to check for negative comments online and rapidly respond to them.

**Official Response from Alicja  Mękarska:**

> Thank you, Jacek, your words mean a lot to us 💙❤️

  ### 38. Very useful and clear tool to track social media impact through keywords

**Rating:** 4.5/5.0 stars

**Reviewed by:** Pilar M. | Leisure, Travel & Tourism, Small-Business (50 or fewer emp.)

**Reviewed Date:** May 09, 2023

**What do you like best about Brand24?**

I found Brand24 super user-friendly and clear to track the conversations about specific keywords. It's very illustrative having the estimated social media reach of the user-generated content campaign based on a hashtag and having a complete list of all the publications generated by the users.

**What do you dislike about Brand24?**

I would love to have the pdf report functionality included in the Individual Plan. 
Also, I find the individual plan a bit expensive to start with.

**What problems is Brand24 solving and how is that benefiting you?**

To know the impact of a social media campaign based on user-generated content.

**Official Response from Alicja  Mękarska:**

> Thank you for your feedback on Brand24 :) 

  ### 39. A simple and easy to use solution with very good customer support.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Francisco G. | Small-Business (50 or fewer emp.)

**Reviewed Date:** May 16, 2023

**What do you like best about Brand24?**

I found in Brand24 a platform that manages to simply and easily provide the data that is key to making decisions. The platform is easy to use and the support service is very good and fast.

**What do you dislike about Brand24?**

I did not find a negative aspect of the platform.

**What problems is Brand24 solving and how is that benefiting you?**

It allows me to analyze the mentions on different platforms and social networks in real time, which not all tools provide.

**Official Response from Alicja  Mękarska:**

> Thank you for your positive review of Brand24! We greatly appreciate your feedback and are thrilled to hear that our platform has been a simple and easy-to-use solution for you. 

  ### 40. Brand24 is a cool one!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Cibino Pearlsy R. | Research Analyst, Mid-Market (51-1000 emp.)

**Reviewed Date:** March 18, 2023

**What do you like best about Brand24?**

Brand24 picks social media posts region-wise without including any irrelevant ones. Easy for projecting the mentions with customized dates.

**What do you dislike about Brand24?**

Sometimes we need to select the date range twice to get the correct data. If this bug is fixed, Brand24 is awesome.

**What problems is Brand24 solving and how is that benefiting you?**

Instead of manually monitoring the social media, Brand24 does that in matter of seconds.

**Official Response from Alicja  Mękarska:**

> Thank you for your positive review of Brand24! We're glad to hear that you find our platform cool and that it's been beneficial for you. We apologize for any inconvenience caused by the issue you mentioned with selecting date ranges. Our team is constantly working on improving the platform's functionality and user experience, and we appreciate your feedback. We'll make sure to address this bug to ensure that our platform continues to meet your needs.

  ### 41. Advertising as a strategy is synonymous with success

**Rating:** 4.5/5.0 stars

**Reviewed by:** Sandra J. | Social Media Marketing Manager, Marketing and Advertising, Mid-Market (51-1000 emp.)

**Reviewed Date:** November 07, 2022

**What do you like best about Brand24?**

Brand24 is an excellent tool for long-term market planning and monitoring, and I find it especially useful for attracting consumers who become profitable through repeat purchases or additional credits. One of its main advantages is that we can monitor all online and social media campaigns that mention our brand, its products, services or any related topic. It also offers a simple user interface, expert customer service and a reasonable price.

**What do you dislike about Brand24?**

I have yet to encounter any problems with this program, I have thoroughly enjoyed all its tools, and the results have been as expected.

**What problems is Brand24 solving and how is that benefiting you?**

Sincerely using the software for advertising purposes, we consider Brand24 to be our primary weapon in gaining the trust of our most valuable customers. The reports of any event distribution are used to confirm the effectiveness of the campaign marketing efforts. This tool allows you to analyze the market in detail and make sound decisions. You have done a fantastic job, and I look forward to seeing how creative you incorporate it into your advertising strategies.

**Official Response from Alicja  Mękarska:**

> Hey Sandra! Thank you so much for your valuable feedback! It's incredible to hear how Bran24 can help you in gaining the trust of our most valuable customers.

  ### 42. great platform, very comprehensive

**Rating:** 4.0/5.0 stars

**Reviewed by:** Suzanne B. | Small-Business (50 or fewer emp.)

**Reviewed Date:** May 15, 2023

**What do you like best about Brand24?**

Very comprehensive tool, especially in the B2B tech developer space. it picked up on a lot of mentions within sites that other tools would not.

**What do you dislike about Brand24?**

More reporting capabilities. The mentions over time were helpful for patterns, but I wish there were more.

**What problems is Brand24 solving and how is that benefiting you?**

A comprehensive look at where my clients are being mentioned in a timely manner.

**Official Response from Alicja  Mękarska:**

> Hi  Suzanne :) Thanks for sharing your thoughts with us. Make sure to follow our product updates. We recently implemented Topic Analysis which may be helpful for you in terms of more reporting capabilities. If you have any further suggestions or need assistance, please feel free to reach out to us. 

  ### 43. Manager Social Media, Analytics & SEM

**Rating:** 4.0/5.0 stars

**Reviewed by:** Fadi N. | Marketing and Advertising, Small-Business (50 or fewer emp.)

**Reviewed Date:** April 04, 2023

**What do you like best about Brand24?**

Compiling and displaying all the mentions into 1 dashboard properly categorised by source

**What do you dislike about Brand24?**

Having to remove mentions that are irrelevant by either deleting them or blocking them.

**What problems is Brand24 solving and how is that benefiting you?**

Before susbcribing to Brand24 we had a number of accounts each specializing in different task. One tool would provide hashtags mentions and another website mentions and a third one social media mentions and all these without any form of insghts or analytics.

**Official Response from Alicja  Mękarska:**

> Thank you for sharing your thoughts! As for the mention removal process, while it may be a minor inconvenience, it's important to keep in mind that the ability to remove irrelevant mentions can help ensure the accuracy and relevance of the data being analyzed. It's great to hear that Brand24 has helped consolidate your various monitoring tools into one platform, providing insights and analytics across all sources. In the meantime, if there's something we can do to improve our experience with us, do let us know at help@brand24.com. We're here to help. :)

  ### 44. Alerts, metrics tracking and reporting make Brand24 a crucial part of our crisis reporting

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Higher Education | Mid-Market (51-1000 emp.)

**Reviewed Date:** April 04, 2023

**What do you like best about Brand24?**

Email, text and notification alerts are the best part of Brand24. We've caught so many crises early because of them.

**What do you dislike about Brand24?**

The sentimate tracking could be improved

**What problems is Brand24 solving and how is that benefiting you?**

Before Brand24 we weren't able to accurately track brand mentions or crises about our brand across platforms and had little to no warning when a crisis on social popped up.

**Official Response from Alicja  Mękarska:**

> Thank you for taking the time to share your review of Brand24. It's great to hear that you find the alert system, including email, text, and notification alerts, so helpful in catching crises early. Regarding sentiment analysis, we appreciate your feedback and will take it into consideration as we work to improve the platform.

  ### 45. Great tool with solid insights

**Rating:** 5.0/5.0 stars

**Reviewed by:** Melissa R. | Small-Business (50 or fewer emp.)

**Reviewed Date:** May 05, 2023

**What do you like best about Brand24?**

What I love most about Brand 24 is how it contextualizes PR and gives it a $$ value.

**What do you dislike about Brand24?**

It may sometimes pick up discussions unrelated to client or keywords.

**What problems is Brand24 solving and how is that benefiting you?**

Keeping our clients up to date with mentions.

**Official Response from Alicja  Mękarska:**

> Hi Melissa! Thanks a bunch for sharing your thoughts on Brand24. We've recently implemented a new feature called Topic Analysis that might be helpful for you regarding picking up discussions unrelated to clients or keywords.

It's a method that allows you to identify and distinguish various topics present in a collection of internet mentions. 

By using topic analysis, you can, for example:

- track the most important trends in the industry, 
- see what problems are affecting your customers,
- analyze what their (customers) expectations are for your company

  ### 46. Great overview for a brand

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.)

**Reviewed Date:** December 07, 2022

**What do you like best about Brand24?**

The easy access when it is integrated with slack, so I can continuously be updated as well as other departments. The reporting tool has some great insights. Calculation of our brand presence.

**What do you dislike about Brand24?**

I want to compare other projects and also have the ability to compare within the same project, just in different periods of time. More in-depth search of quality content on the internet.

**What problems is Brand24 solving and how is that benefiting you?**

Understanding where we stand with our brand during a current period. It's also very fruitful for us to know which channels our clients head towards, when they want to communicate about us.

  ### 47. Best Brand and Mention Monitoring Software

**Rating:** 5.0/5.0 stars

**Reviewed by:** Rob S. | Founder and President, Small-Business (50 or fewer emp.)

**Reviewed Date:** June 15, 2022

**What do you like best about Brand24?**

I reviewed and tried several different brand and media reach & monitoring services, and Brand24 was the best.  They offer the most complete toolkit for setting up your monitoring, especially tracking #hashtag mentions, which not many services do.  As a marketing agency, I especially valued the AVE to show my clients the dollar value of our social media and podcasting work.  The reports were both detailed and visual, and can be customized.  My clients loved them.  I also liked the ability to reclassify a mention as positive, neutral or negative because AI can get the sentiment wrong because of context.

**What do you dislike about Brand24?**

Would like a free version to run while my clients are on hiatus.

**What problems is Brand24 solving and how is that benefiting you?**

Tracking hashtags is hard, across ALL platforms -- social and non-social -- is a big problem that Brand24 solved.  And, to have that all in one place is fantastic!

**Official Response from Alicja  Mękarska:**

> Thank you, Rob!

  ### 48. Correct. In some countries it worked much better than in others.

**Rating:** 3.0/5.0 stars

**Reviewed by:** Verified User in Media Production | Mid-Market (51-1000 emp.)

**Reviewed Date:** May 02, 2023

**What do you like best about Brand24?**

The interface is very friendly and easy to use.

**What do you dislike about Brand24?**

It had trouble detecting online media in some countries, which hurt the user experience.

**What problems is Brand24 solving and how is that benefiting you?**

It is important that the database of online media increases, since in certain countries a few were missing.

**Official Response from Alicja  Mękarska:**

> Thank you for your review. We would love to hear more about the specific countries where you experienced difficulty in detecting online media. This information would be invaluable to us as we work towards improving our tool constantly. If you have any further feedback or questions, please don't hesitate to contact us at help@brand24.com.

  ### 49. Nice and certainly powerful, but..

**Rating:** 3.5/5.0 stars

**Reviewed by:** Justin A. | Founder, Small-Business (50 or fewer emp.)

**Reviewed Date:** August 31, 2022

**What do you like best about Brand24?**

The advertising cost of the reach was probably my single favorite stat, and the only place I have seen it, but using a limited version for a trial is just not what someone wants and I easily within a single day had hit the limit for twitter so just not fun to try

**What do you dislike about Brand24?**

The limitations. Like not even being able to download a pdf copy? Just seemed weird and could be easy to fix. People need to use a product completely to properly rate it

**What problems is Brand24 solving and how is that benefiting you?**

The social listening is cool. Overall I think there are better products out there that specifically do social listening, but with everything else that brand 24 does and the powerful social listening, I thought it was nice

  ### 50. Brand24 allows us to keep our reputation under control

**Rating:** 4.5/5.0 stars

**Reviewed by:** Inés P. | Manager of Marketing Strategy and Innovation, Enterprise (> 1000 emp.)

**Reviewed Date:** June 27, 2022

**What do you like best about Brand24?**

It has the function of locating satisfied customers through surveys sent by the system and the responses of the surveys, we get the mail to be aware of the opinions of customers. It also allows us to segment potential customers through different filters, and the program informs us when it has found an ideal customer so we can approach them to make a sale. Customers who are unhappy with our products are also located and reported to us, in order to approach them and avoid a bad review.

**What do you dislike about Brand24?**

Its control panel could be designed in a cleaner and tidier way, in order to have a better control of the reviews information. The integration with Gmail cost us, but we were insistent in achieving it, with the help of the technical service. I know it is a relatively new software, but I wish it could have the option of translation to more languages like Italian and French.

**Recommendations to others considering Brand24:**

This is a software that all companies should have, because it helps to improve the brand image on the web, to increase the reliability of the products, to achieve loyal customers and to find many more potential customers for the company, which is perfect for the growth of any company and to generate more sales. Thanks to Brand24 we have been able to create a reliable online presence, with positive reviews and comments on all portals, achieving a greater number of potential customers to add to the list of loyal customers, increasing sales. In addition, it is very easy to use, allowing you to take advantage of all its tools in a short time.

**What problems is Brand24 solving and how is that benefiting you?**

We have been using this software for some time now and it has given us excellent results with the monitoring of comments and reviews from our most loyal customers on different web portals, social networks and pages. This is achieving a boost to our brand and attracting potential customers. It allows the location of satisfied and loyal customers with the brand, so that they write positive reviews about our products and create a good online reputation. Dissatisfied customers with the brand are also located before they write a bad review, to avoid bad popularity on the web. It contains filters for customer segmentation and automatically provides us with a database of ideal customers based on those filters.

**Official Response from Alicja  Mękarska:**

> Thank you for your review!


## Brand24 Discussions
  - [What platforms/websites are monitored by Brand24?](https://www.g2.com/discussions/platforms-websites-monitored-by-brand24) - 1 comment, 1 upvote
  - [Does Brand24 provide historical data?](https://www.g2.com/discussions/data-provided-by-brand24) - 1 comment, 1 upvote
  - [What is Brand24 tool used for?](https://www.g2.com/discussions/benefits-a18d4965-bb85-4d49-9737-62505fa536cf) - 1 comment, 1 upvote
  - [Who will benefit from using Brand24 tool?](https://www.g2.com/discussions/target-customer) - 1 comment, 1 upvote
  - [What are the key differentiators of Brand24 from the competition?](https://www.g2.com/discussions/key-differentiators) - 1 comment, 1 upvote

- [View Brand24 pricing details and edition comparison](https://www.g2.com/products/brand24/reviews?page=3&qs=pros-and-cons&section=pricing&secure%5Bexpires_at%5D=2026-07-23+03%3A03%3A06+-0500&secure%5Bsession_id%5D=d2d7a139-8cbe-4da7-ad5f-2eb1185f24b8&secure%5Btoken%5D=d060624dcc8f5373029eb4ae6a75b4de84194bd1a41297620a12575e11d2f2d3&format=llm_user)
## Brand24 Integrations
  - [Facebook](https://www.g2.com/products/facebook/reviews)
  - [PostPickr](https://www.g2.com/products/postpickr/reviews)
  - [Semrush](https://www.g2.com/products/semrush/reviews)
  - [Slack](https://www.g2.com/products/slack/reviews)
  - [Teams Manager for Microsoft Teams](https://www.g2.com/products/teams-manager-for-microsoft-teams/reviews)

## Brand24 Features
**Social Analytics**
- Competitor Analysis
- Follower Analysis
- Post Performance
- Attribution
- Hashtag Analytics
- Sentiment Analysis

**Media Channels**
- Online Media

**Monitoring & Listening**
- Social Measurement
- Influencer Identification
- Brand Monitoring
- Keyword Tracking
- Trend Analysis
- Competitor Analysis

**Agentic AI - Social Media Listening Tools**
- Autonomous Task Execution
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making

**Reports & Dashboards**
- Report Customizability
- Report Exporting
- Scalability
- White Label

**Geographic Coverage**
- Local Media
- National Media
- International Media

**Data Management & Analysis**
- Sentiment Analysis
- Social Reporting
- Alerts and Notifications
- Advanced Data Filtering

**Reporting**
- Keyword Targeting
- Custom Feeds and Alerts
- Custom Reports
- Dashboards

**Agentic AI - Media Monitoring**
- Autonomous Task Execution
- Cross-system Integration
- Adaptive Learning
- Natural Language Interaction
- Proactive Assistance

**Agentic AI - Social Media Analytics**
- Autonomous Task Execution
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making

**Generative AI**
- AI Text Summarization

## Top Brand24 Alternatives
  - [Meltwater](https://www.g2.com/products/meltwater/reviews) - 4.1/5.0 (2,629 reviews)
  - [Brandwatch Consumer Intelligence](https://www.g2.com/products/brandwatch-consumer-intelligence/reviews) - 4.4/5.0 (709 reviews)
  - [Mentionlytics](https://www.g2.com/products/mentionlytics/reviews) - 4.9/5.0 (109 reviews)

