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Branch Reviews & Product Details - Page 5

Branch Overview

What is Branch?

Branch is the linking and measurement partner for growth-focused teams, trusted to maximize the value of their evolving digital strategies. World-class brands like Instacart, Western Union, NBCUniversal, ZocDoc and Sephora rely on Branch to acquire users, retain customers and drive more conversions. Increase team efficiency with Branch. Easily deploy and scale deep linking and campaign measurement across all marketing channels. Deliver better experiences with Branch. Route users where you want them to go, regardless of their platform or device, reliably and always. Make smarter investments with Branch. Increase ROI with accurate insight into omni-channel campaigns, without running privacy risks.

Branch Details
Product Website
Languages Supported
English
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Product Description

Branch is a tool that provides deep linking solution for brands to create an optimized mobile user experience that drives app growth, conversions, user engagement and retention, app content becomes searchable, discoverable shareable, and easy to integrate into any marketing channels like email, SEO, social media, and paid SEM.


Seller Details
Seller
Branch
Company Website
Year Founded
2014
HQ Location
Palo Alto, California
Twitter
@branchmetrics
9,607 Twitter followers
LinkedIn® Page
www.linkedin.com
516 employees on LinkedIn®
Description

At Branch, we’re transforming how brands and users interact across digital platforms. Our mobile marketing and deep linking solutions are trusted to deliver seamless experiences that increase ROI, decrease wasted spend, and eliminate siloed attribution. By integrating Branch technology into core marketing channels including apps, web, email, social media, search, and paid ads, leading brands are driving higher-value conversions than ever before.


Brittany H.
BH
Overview Provided by:

Recent Branch Reviews

Verified User
A
Verified UserSmall-Business (50 or fewer emp.)
4.5 out of 5
"Great Deep Link solution !"
It's super easy to implement their product 'quick link'
Kamal B.
KB
Kamal B.Mid-Market (51-1000 emp.)
4.5 out of 5
"Best attribution tool to track my app installs and remarketingg ads"
Tracking all my installs from different source of ads partner, Quick links that make easy to get the perofromance of my campaigns and support from ...
Jamie D.
JD
Jamie D.Mid-Market (51-1000 emp.)
4.0 out of 5
"driving app traffic with Branch"
branch intergrates with out marketing platforms and site easily to drive traffic from mobile web to app
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Branch Media

Branch Demo - Universal Ads analytics
Track ad conversions across every device and platform to understand true campaign ROI.
Branch Demo - Journeys customizable web to app banners
Create custom banners that convert web visitors into loyal app users.
Branch Demo - Branch Link Templates
Create templates to apply reusable attributes to your Branch Quick Links.
Branch Demo - Branch Custom QR Codes
Branch QR codes are powered by reliable deep linking, guaranteed attribution through install, and accurate conversion data.
Branch Demo - High level install analytics
Branch shows your all your channels - paid and organic in one place.
Branch Demo - Dashboard Reports
Customize, save, and share performance reports of your app through Branch Dashboard reports.
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Official Downloads

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Video Reviews

441 Branch Reviews

4.4 out of 5
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441 Branch Reviews
4.4 out of 5
441 Branch Reviews
4.4 out of 5

Branch Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for BranchQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Verified User in Marketing and Advertising
UM
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Branch?

Branch support are super quick at responding to queries and do eventually help solve problems Review collected by and hosted on G2.com.

What do you dislike about Branch?

Support answer queries with leading answers, you tend to have more questions or wanting to confirm your theory about their response with them again, They dont tend to give straight forward complete answers. In my experience they have finally answered the question after about 5-6 emails in when they could have gave a complete answer with API queries on maybe the 2nd or 3rd email. Review collected by and hosted on G2.com.

What problems is Branch solving and how is that benefiting you?

Branch is helping me to get the data i need in regards to usage, revenue and attrition on the use of mobile app. Review collected by and hosted on G2.com.

Response from Brittany Higgins of Branch

Thank you for your feedback. We are committed to improving our support process and will work with the relevant teams to make sure we are providing more complete and straightforward answers to your queries in the future.

Verified User in Gambling & Casinos
UG
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
(Original )Information
What do you like best about Branch?

1. Customer Support

2. Easy to use tool

3. Engagement builder where we can send the audience direct to FB/Google

4. Custom exports where you can review the raw data Review collected by and hosted on G2.com.

What do you dislike about Branch?

1. We can not create the custom alerts

2. Raw reports on the basis of user events is not possible Review collected by and hosted on G2.com.

What problems is Branch solving and how is that benefiting you?

We are able to see which campaign/channel is bringing app installs/lower funnel events and are able to optimise basis the branch reports only. Review collected by and hosted on G2.com.

Verified User in Financial Services
UF
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Branch?

Branch.io is a super cool platform that helps mobile brands with linking and attribution. It's like a magic wand that makes everything better! With Branch.io, brands can give their users a top-notch experience, run awesome campaigns, and make sure they're following all the privacy rules. Plus, it takes care of all the complicated technical stuff so brands can focus on what they do best. And the best part? Branch.io has all the tools needed to create, manage, and analyze links on a big scale, while keeping user data safe and sound. It's like having a superhero sidekick for your mobile brand! Review collected by and hosted on G2.com.

What do you dislike about Branch?

Branch.io may not be everyone's cup of tea because it might not work well with ad blockers or firewalls and iOS tracking limitation. Review collected by and hosted on G2.com.

What problems is Branch solving and how is that benefiting you?

Good for conversion tracking and see transparency of each ad platform. Review collected by and hosted on G2.com.

Verified User in Banking
UB
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Branch?

It is really easy to duplicate links, get QRs and measure all sources in one dashboard. Review collected by and hosted on G2.com.

What do you dislike about Branch?

Creating web based links is sometimes an issue when app links are enabled. Review collected by and hosted on G2.com.

What problems is Branch solving and how is that benefiting you?

We run campaigns across channels and like the dasboard to view visits/installs and conversions from each source. Review collected by and hosted on G2.com.

Teshani N.
TN
CRM Executive
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Branch?

What I find most useful about Branch is the UX/UI design of the website, which makes it easy to understand engagement insights. I also like that there's a variety of features that I can implement. Review collected by and hosted on G2.com.

What do you dislike about Branch?

For me, one of the downsides is the ease of navigation - someone that's new to using/creating tracking links will need a demo on how to use the platform. Review collected by and hosted on G2.com.

What problems is Branch solving and how is that benefiting you?

Our current ESP isn't very reliable with tracking links, Branch allows us to get legitimate results, as well as gain additional insights such as number of app downloads from a campaign. Review collected by and hosted on G2.com.

Rob B.
RB
CRM Marketing Manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Branch?

The integration via SDK so we don't have to make quicklinks for everything. Review collected by and hosted on G2.com.

What do you dislike about Branch?

Support channel could be better. Would be a good idea to add a chat. Review collected by and hosted on G2.com.

What problems is Branch solving and how is that benefiting you?

Deeplinking to our app has been huge. We used to send users to our mobile web page but now the app experience is a lot better. Review collected by and hosted on G2.com.

Jamie D.
JD
Head of Ecom and Marketing
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about Branch?

branch intergrates with out marketing platforms and site easily to drive traffic from mobile web to app Review collected by and hosted on G2.com.

What do you dislike about Branch?

intergrations with our tech team was harder than expected Review collected by and hosted on G2.com.

What problems is Branch solving and how is that benefiting you?

deeplinking, QR codes online and in store, app only raffle entries Review collected by and hosted on G2.com.

Abhishek C.
AC
Account Director
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Branch?

Branch is a great mobile attribution partner & gives reliable & accurate metrics with detailed required data. Especially features like creating branch links & fraud detection capabilties makes it more valuable source for every marketer. Review collected by and hosted on G2.com.

What do you dislike about Branch?

Cost & Complexity of integration with multiple partners Review collected by and hosted on G2.com.

What problems is Branch solving and how is that benefiting you?

Availability of detailed data helps me to understand & make deeper analysis of my ongoing campaigns across multiple soruces. With the attibution feature of branch I can make better decisions with accurately mapping the performance to each campaign. Review collected by and hosted on G2.com.

Anirban S.
AS
Associate Growth Manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
(Original )Information
What do you like best about Branch?

I have been using Branch at my current organisation for the last few months and it has been a smooth experience so far, both in terms of the ease of generating links for both in-app and out-bound communication, as well as getting reliable data about these links (clicks, CTR etc). It has been very easy to make deeplinks and also select featured images and content for the URLs as I use Branch everyday to make at least 10-15 links. The end-to-end funnel visibility for the links created through Branch helps me decide which channels to leverage on and identify drop-off points in the product funnel. Review collected by and hosted on G2.com.

What do you dislike about Branch?

The pricing could have lower, and more specifically should have been variable, based on the number of users and admins. This is the only small concern. Also, SKAdNetwork and other features are difficult to integrate with our app and require premium subscription. Their Customer Support team does not readily respond to free users Review collected by and hosted on G2.com.

What problems is Branch solving and how is that benefiting you?

We create UTM links, Deeplinks etc with Branch and thereby use those distinct links for our app-install campaigns, in-app communication, outbound SMS and WAP campaigns etc. Review collected by and hosted on G2.com.

Verified User in Music
UM
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about Branch?

I like that it's easy to make a deep link on their service and that it's highly customizable to our needs. Review collected by and hosted on G2.com.

What do you dislike about Branch?

Not much, I think the service is great. The only thing is I'd like for them to have a mobile app to access their services on the go. Review collected by and hosted on G2.com.

What problems is Branch solving and how is that benefiting you?

We make use of Branch to lead users directly to our app, which has benefitted our MAU and DAU goals as it reduces the number of taps needed to get from the link to our app. It also allows us to track the number of users tapping on the link, downloads and whether it was on Android or iOS. Extremely helpful analytics that serve to inform our marketing efforts and drive CTAs. Review collected by and hosted on G2.com.