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Branch Reviews & Product Details - Page 2

Branch Overview

What is Branch?

Branch is the linking and measurement partner for growth-focused teams, trusted to maximize the value of their evolving digital strategies. World-class brands like Instacart, Western Union, NBCUniversal, ZocDoc and Sephora rely on Branch to acquire users, retain customers and drive more conversions. Increase team efficiency with Branch. Easily deploy and scale deep linking and campaign measurement across all marketing channels. Deliver better experiences with Branch. Route users where you want them to go, regardless of their platform or device, reliably and always. Make smarter investments with Branch. Increase ROI with accurate insight into omni-channel campaigns, without running privacy risks.

Branch Details
Product Website
Languages Supported
English
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Product Description

Branch is a tool that provides deep linking solution for brands to create an optimized mobile user experience that drives app growth, conversions, user engagement and retention, app content becomes searchable, discoverable shareable, and easy to integrate into any marketing channels like email, SEO, social media, and paid SEM.


Seller Details
Seller
Branch
Company Website
Year Founded
2014
HQ Location
Palo Alto, California
Twitter
@branchmetrics
9,607 Twitter followers
LinkedIn® Page
www.linkedin.com
516 employees on LinkedIn®
Description

At Branch, we’re transforming how brands and users interact across digital platforms. Our mobile marketing and deep linking solutions are trusted to deliver seamless experiences that increase ROI, decrease wasted spend, and eliminate siloed attribution. By integrating Branch technology into core marketing channels including apps, web, email, social media, search, and paid ads, leading brands are driving higher-value conversions than ever before.


Brittany H.
BH
Overview Provided by:

Recent Branch Reviews

Verified User
A
Verified UserSmall-Business (50 or fewer emp.)
4.5 out of 5
"Great Deep Link solution !"
It's super easy to implement their product 'quick link'
Kamal B.
KB
Kamal B.Mid-Market (51-1000 emp.)
4.5 out of 5
"Best attribution tool to track my app installs and remarketingg ads"
Tracking all my installs from different source of ads partner, Quick links that make easy to get the perofromance of my campaigns and support from ...
Jamie D.
JD
Jamie D.Mid-Market (51-1000 emp.)
4.0 out of 5
"driving app traffic with Branch"
branch intergrates with out marketing platforms and site easily to drive traffic from mobile web to app
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Branch Media

Branch Demo - Universal Ads analytics
Track ad conversions across every device and platform to understand true campaign ROI.
Branch Demo - Journeys customizable web to app banners
Create custom banners that convert web visitors into loyal app users.
Branch Demo - Branch Link Templates
Create templates to apply reusable attributes to your Branch Quick Links.
Branch Demo - Branch Custom QR Codes
Branch QR codes are powered by reliable deep linking, guaranteed attribution through install, and accurate conversion data.
Branch Demo - High level install analytics
Branch shows your all your channels - paid and organic in one place.
Branch Demo - Dashboard Reports
Customize, save, and share performance reports of your app through Branch Dashboard reports.
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Video Reviews

441 Branch Reviews

4.4 out of 5
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441 Branch Reviews
4.4 out of 5
441 Branch Reviews
4.4 out of 5

Branch Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for BranchQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
TF
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Branch?

Branch is very easy to use. There are so many great features, but the top two I use are creating QR codes for tracking and the dashboard for monitoring activity. I view the Quick Links dashboard daily to measure the performance on all of our marketing channels. I then use that information in my monthly KPI deck. Review collected by and hosted on G2.com.

What do you dislike about Branch?

I have not had a negative experience with Branch. Review collected by and hosted on G2.com.

What problems is Branch solving and how is that benefiting you?

Branch made us aware that a few of our marketing assets did not perform well for our 2023 program campaign. The data we reviewed from 2023 helped us modify our campaign for 2024. We omitted several assets we had last year and moved forward with a more targeted approach which saved us money. Review collected by and hosted on G2.com.

Sujith R.
SR
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Branch?

Branch has its ability to revolutionize the user experience in mobile marketing. It offers a comprehensive platform that seamlessly links and measures user interactions across various devices, platforms, and channels. Review collected by and hosted on G2.com.

What do you dislike about Branch?

The pricing structure of Branch is on the higher end compared to other alternatives in the market which could pose a barrier to entry for smaller businesses or startups with limited budgets.However, despite these drawbacks, the overall benefits and capabilities of Branch outweigh these concerns for many users. Review collected by and hosted on G2.com.

What problems is Branch solving and how is that benefiting you?

1.Branch solves the problem of accurately attributing conversions and user interactions across multiple devices, platforms, and channels.

2.Seamless User Experience.

3.With Branch's robust linking capabilities, marketers can create personalized experiences for their users based on their behavior and preferences.

4.Branch offers reliable measurement and attribution solutions, ensuring that marketers can accurately track the effectiveness of their campaigns

5.Branch empowers marketers to achieve their goals more effectively, whether it's increasing user acquisition, driving engagement, or maximizing ROI. Review collected by and hosted on G2.com.

B
Director of Lifecycle Marketing
Commercial Real Estate
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Branch?

Branch's platform is very easy to use to quickly create links to pass to multiple channels and appropriatly get the data you need on engagement. Review collected by and hosted on G2.com.

What do you dislike about Branch?

They have a lot of integrations with other platforms but it would be great to see them expand and not have to charge as much as they do to integrate with other platforms. Review collected by and hosted on G2.com.

What problems is Branch solving and how is that benefiting you?

They're allowing us to direct users to use our new mobile app more often and direct users who don't have the app to have the ability to download and if not interested to go straight to our web. Review collected by and hosted on G2.com.

Ricky B.
RB
Mobile App Manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Branch?

Journey Banners, QR code quick links, Ads & Email integrations have all been valuable in helping driving App installs, engegement and e-commerce. Review collected by and hosted on G2.com.

What do you dislike about Branch?

Integrations with some third party partners can sometime be tricky, although overall support of major providers is solid. Review collected by and hosted on G2.com.

What problems is Branch solving and how is that benefiting you?

Converting mobile web users to app customers, increasing installs, revenue attirbution from various channels. Review collected by and hosted on G2.com.

Verified User in Music
UM
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Branch?

- I love Branch has integration with so many partners that's also used by my team. Makes it so much easier for data collaboration.

- The deeplinking and attribution solutions work great together.

- Branch's account support as well as the general support team responds very fast to our question (within a day) and are very helpful. Review collected by and hosted on G2.com.

What do you dislike about Branch?

Some of the documentation is out of dated. Would be to great to see the help page gets updated more often. Review collected by and hosted on G2.com.

What problems is Branch solving and how is that benefiting you?

solves for MAI attribution and provides campaign level details for paid marketing Review collected by and hosted on G2.com.

Febin S.
FS
Deputy Growth Product Manager
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Branch?

The user interface and ease of use is commendable. Review collected by and hosted on G2.com.

What do you dislike about Branch?

There's nothing as such that i dislike about Branch. Review collected by and hosted on G2.com.

What problems is Branch solving and how is that benefiting you?

Branch is helping me in the short links to be used in most of my campaigns using SMS, Digital and Sociap channels. Using various links i am able to track the clicks , installs and other metrics. Review collected by and hosted on G2.com.

KG
Head of Growth
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Branch?

I like that Branch provides comprehensive insights into user acquisition and behavior. also help us to monitor overall source wise tracking for performance Review collected by and hosted on G2.com.

What do you dislike about Branch?

sometime summary takes time to load in google chrome Review collected by and hosted on G2.com.

What problems is Branch solving and how is that benefiting you?

1- Source wise tracking 2- Setting up fraud ruls 3- data export for any custom events 4-daily performance monitoring. Review collected by and hosted on G2.com.

SB
Product Growth Marketing
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Branch?

The easy usage of the application for creating link and its tracking. The design of the page and daily access for tracking. Review collected by and hosted on G2.com.

What do you dislike about Branch?

When searching the created link in the past need to search multiple times to get the link and its data for tracking. Review collected by and hosted on G2.com.

What problems is Branch solving and how is that benefiting you?

To track my maketing campaigns and its click. Review collected by and hosted on G2.com.

Rani C.
RC
Senior Analyst
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Branch?

Branch offers comprehensive app marketing analytics that not only illuminate user interactions but also empower developers to refine their marketing endeavors. Whether it's user acquisitions, conversions, or engagements, the platform delivers granular insights that unveil the intricacies of user journeys. This level of depth not only fosters a profound understanding of user behavior but also serves as a catalyst for informed decision-making. Review collected by and hosted on G2.com.

What do you dislike about Branch?

Complexity in Setup and Configuration

Cost Considerations for Scale

Dependency on Third-Party Integrations Review collected by and hosted on G2.com.

What problems is Branch solving and how is that benefiting you?

Branch.io provides accurate attribution of app installs and user actions to specific marketing campaigns or channels.

It also enables digital marketers to create personalized and seamless user experiences through deep linking and attribution. By directing users to relevant content or actions within the app, marketers can optimize user journeys and enhance user engagement, leading to increased retention and conversion rates. Review collected by and hosted on G2.com.

Debjeet R.
DR
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Branch?

The best part is Branch is its quick links. Time to create a quick link is also very fast.

The attribution of the quick links are fast and correct.

The integration process is very simple and fast.

They have multiple feature to support your dashboard creation and shows user data based on attribution, channel, source, ads campaign Review collected by and hosted on G2.com.

What do you dislike about Branch?

There support tier program. If you have less than 10,000 MAUs then you fall in the free tier. That means you don't pay anything to Branch nor you get any assistance. They say they give email support. But the SLA is around 20 days Review collected by and hosted on G2.com.

What problems is Branch solving and how is that benefiting you?

It helps us to understand the source of acquisition of the user.

It also helps you to undertstand the onboarding flow of the user by deep diving on the user funnel data. Review collected by and hosted on G2.com.