--- title: Branch Reviews meta_title: 'Branch Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 460 reviews by the users' company size, role or industry to find out how Branch works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 460 scale: '5' date_modified: '2026-07-12' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Branch Reviews **Vendor:** Branch **Category:** [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing) **Average Rating:** 4.4/5.0 **Total Reviews:** 460 ## About Branch Branch provides reliable deep linking and attribution for every paid, owned, and earned marketing channel. Trusted to maximize the value of their evolving digital strategies, world-class brands like Instacart, Western Union, NBCUniversal, ZocDoc and Sephora rely on Branch to acquire users, retain customers and drive more conversions. Increase team efficiency with Branch. Easily deploy and scale deep linking and campaign measurement across all marketing channels. Deliver better experiences with Branch. Route users where you want them to go, regardless of their platform or device, reliably and always. Make smarter investments with Branch. Increase ROI with accurate insight into omni-channel campaigns, without running privacy risks. There isn’t a linking use case Branch can’t solve. Guiding new or returning web visitors to your app Problem: Your mobile website gets a lot of traffic, but it’s not optimized for conversions and engagement compared to your mobile app. Solution: Convert casual web visitors into loyal app users with custom, targeted smart banners that carry context through install for a stellar first impression. If they land on your website in the future, smart banners seamlessly direct app them to the content they’re viewing in your mobile app. Maximizing app install ad success Problem: You spend valuable ad dollars capturing new app users, but in today’s privacy-focused environment, it’s harder than ever to get useful, unbiased attribution data. Solution: We not only provide accurate, deduplicated install attribution but also deliver users to specific content in your app post install, increasing their likelihood to convert. Optimizing mobile reengagement ad campaigns Problem: Reengaging existing users is critical to maximizing your user lifetime value (LTV), but privacy regulations can complicate the tracking and attribution of these efforts. Solution: We help you build precise audience segments based on previous user behaviors and engagements. This allows you to target users with tailored reengagement campaigns and measure the impact with privacy-preserving attribution data. Measuring CTV campaigns Problem: Users are spending more time on connected TV (CTV) devices and platforms than ever before, but marketers investing in CTV ads struggle to accurately understand their downstream conversion events, and few measurement solutions are suited for CTV’s unique challenges. Solution: We make it effortless to track and attribute CTV ad performance to downstream engagements with accurate, unbiased measurement. It’s now easier to optimize and justify your CTV marketing budget with clear insights into holistic campaign effectiveness. Delivering email readers directly to your app Problem: There are many edge cases to solve for when linking out of the email channel, and email click analytics alone won’t show you pivotal insights such as if someone purchases in-app days after clicking an email. Solution: We solve linking on mobile. With extensive email service provider (ESP) integrations and a team deeply familiar with the challenges on mobile, we improve the email workflow, provide more contextual user experiences, increase email revenue, and provide new down-funnel attribution from email. Measuring web SEO traffic to the app Problem: Search engine optimization (SEO) teams spend countless hours optimizing search results. Enabling deep linking historically meant losing visibility into their efforts, missing key performance indicator (KPI) goals, and working around blind spots in their overall marketing strategy. Solution: Our SEO App Attribution solution provides insight into app opens and down-funnel events coming from organic search traffic, helping marketers unlock the value and ROI of SEO in the context of mobile app engagement, improving decision-making across marketing channels. Enabling and measuring offline to app experiences Problem: Customers expect to be able to use your app at any stage of the customer journey, and you need a way to move your users from offline into your app. QR codes have taken off, but a lot of QR codes are not optimized for app engagement. Solution: We make it easy to create custom, dynamic QR codes that align with your brand’s look and feel for a seamless user experience. Effortlessly manage routing destinations to keep campaigns fresh, and track downstream performance in one place to optimize acquisition, engagement, and ultimately LTV from offline, desktop, or over-the-top (OTT). Breaking out of walled gardens Problem: Social platforms load an in-app browser designed to keep app users in a walled version of their website. You’re missing out on driving engagement and conversions every time your users are stuck within a walled garden instead of on your native app. Solution: Our branded short links can be scaled across social channels to take app users from content in a social post to the same content in your app (or after install for new users). With cross-channel analytics, you’ll unlock insight into organic social as an acquisition channel and attribute downstream events to the social campaign that drove them. Reducing your cost to serve Problem: You spent time, money, and resources building an awesome app, but high volumes of customer inquiries are still directed to costly support channels. Solution: Branch links and QR codes guide users to your app to complete key actions. By redirecting users from expensive channels like phone support to more cost-effective self-service options in the app, Branch helps you lower operational costs while simultaneously delivering a great customer experience. ## Branch Pros & Cons **What users like:** - Users find Branch to be **easy to use** , streamlining link creation and enhancing efficiency in various campaigns. (4 reviews) - Users value the **exceptional customer support** from Branch, noting quick responses and helpful collaboration for problem-solving. (3 reviews) - Users appreciate the **easy integrations** of Branch, finding it user-friendly and developer-friendly for diverse campaigns. (3 reviews) - Users appreciate the **simplicity of link creation** with Branch, enhancing efficiency and supporting effective marketing strategies. (3 reviews) - Users praise Branch for its **tracking capabilities** , making link creation and app tracking efficient and user-friendly. (3 reviews) - Implementation Ease (2 reviews) - A/B Testing (1 reviews) - Users highlight the **informative and user-friendly analytics** of Branch, aiding in quick decision-making and optimization. (1 reviews) - Attribution (1 reviews) - Business Growth (1 reviews) **What users dislike:** - Users face **poor customer support** , with dismissive agents and lack of onboarding help during critical times. (2 reviews) - Users report **complex setup issues** and poor customer service, making the onboarding process challenging and frustrating. (2 reviews) - Users find **navigation complex** , making it challenging to manage costs and add new partners effectively. (1 reviews) - Users find the **initial setup complex** , making it challenging to start using Branch effectively. (1 reviews) - Users face **dashboard issues** that complicate auditing tasks, highlighting the need for improved search features and filters. (1 reviews) - Dashboard Usability (1 reviews) - Difficult Setup (1 reviews) - Users find the **cost to be a bit higher** with Branch compared to other MMPs, affecting affordability. (1 reviews) - Inadequate Reporting (1 reviews) - Insufficient Training (1 reviews) ## Branch Reviews ### 1. App tracking activity **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** February 05, 2024 **What do you like best about Branch?** In branch, I am able to track data of apps from various tools like RTB, Google ads & Meta Ads Manager. Recently we are trying to activate apple search ads to it. we can precise date of campaigns and tools separate. It has good customaization to pull reports. These things meant to branch can help tracking things with ease specifically for ad tools to app. It has multi user access with one profile. I use branch every day and day to day custom reports too. we cosider our ROI from these branch as real ROI to our app campaigns. **What do you dislike about Branch?** It can show data when we are searching for something in precise idea. For ex:- we have soe campaigns related furniture, here we try to filter out campaign name contains furniture. It won't work to see data overally with this filter. I have to download and filter for it. You guys won't give data for longer duration on dashboard as well. which is very important to see performance each 3 months or 6 months. I can download data, but I have to rework on it completely again to sort things properly. **What problems is Branch solving and how is that benefiting you?** I can't say is solving something, but I can say your data related to app tracking is good. where GA analytics can't provide accurate data for App campaigns you guys replaced it. It can be one alternative solution for me. **Official Response from Brittany Higgins:** > Thank you for sharing your positive experience with using Branch to track app data from different tools and for highlighting the areas where you see room for improvement. We understand the importance of being able to filter and access data for longer durations, and we'll work on addressing these concerns. ### 2. Best tool for monitoring and analytics **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Banking | Enterprise (> 1000 emp.) **Reviewed Date:** July 25, 2024 **What do you like best about Branch?** As a PM, Analytics and dashboarding is upto the mark. This helps in quick decision making and optimising. **What do you dislike about Branch?** Sometimes the screenload takes a lot of time resulting in frequent session timeouts. **What problems is Branch solving and how is that benefiting you?** Here at APB, Branch is a very handy tool to create small hyperlinks for user readibility. Very convenient tool to create fraud rules. Also, the real time dashboards are accurate and concise. ### 3. Perfect for creating campaigns and links **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Banking | Mid-Market (51-1000 emp.) **Reviewed Date:** August 06, 2024 **What do you like best about Branch?** Easy to use dashboard and create quick links. It is easy to implement the links on real website. The customer care team is responsice and the FAQs are easy to understand **What do you dislike about Branch?** The older links take some time to load sometimes. **What problems is Branch solving and how is that benefiting you?** We are able to create quick links easily and target specific customers using SMS and notifications. ### 4. Director of Product Management **Rating:** 2.5/5.0 stars **Reviewed by:** Chris P. | Director of Product Management, Mid-Market (51-1000 emp.) **Reviewed Date:** February 12, 2024 **What do you like best about Branch?** Branch is a good tool for mobile measurement and helped us get a sense of where our app downloads were coming from so we could shift ad spend to various channels. **What do you dislike about Branch?** Branch's pricing structure includes both mobile web and mobile apps so companies that are web focused are not a great fit for their pricing. We also ran into bugs in targeting with their journeys product as well as their univeral email product. **What problems is Branch solving and how is that benefiting you?** Branch allowed us to measure where our app installs were coming from and decide where to use our marketing dollars more effectively across the different channels we were marketing our app on. ### 5. A convenient MMP for integration with great potential **Rating:** 4.0/5.0 stars **Reviewed by:** Daria K. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 13, 2024 **What do you like best about Branch?** I have been using Branch since August 2023. I utilize the analytics features. I want to highlight the positive aspects. There are many guides and tutorials on various topics. The documentation for developers is accessible and comprehensive. The development team had no issues with integration via React. Integration with advertising partners is very straightforward. The support service responds promptly to inquiries. **What do you dislike about Branch?** For me, the functionality for reviewing product_name for purchases (only available in Liveview mode or through daily export) is inconvenient. Moreover, daily export is only available for 2 days, and not for a wider date range. **What problems is Branch solving and how is that benefiting you?** Branch helps with measuring app advertising on Meta and Apple Search Ads. We also plan to implement quick links for tracking the actions of users who come from push notifications. These are the tasks that GA4 struggled with for a long time. ### 6. Unlocking efficiency with Branch **Rating:** 4.5/5.0 stars **Reviewed by:** Rakesh C. | Sr. VP & Head - SVOD & Business Strategy, Mid-Market (51-1000 emp.) **Reviewed Date:** November 06, 2023 **What do you like best about Branch?** The most remarkable aspect of using Branch as our workflow management tool is its seamless transition & ease of tech integration. Moving from our previous system was incredibly smooth, thanks to the responsive Branch team's support. This ensured minimal disruption to our business operations and instilled confidence in the tool's reliability. Branch's comprehensive ecosystem coverage has also been invaluable. It empowers us to efficiently manage, analyze, and optimize various aspects of our business operations, bringing clarity to our decision-making and streamlining our processes. Furthermore, Branch's competitive pricing is a standout feature. It offers top-notch functionality and versatility without imposing a financial burden, making it an attractive choice for businesses of all sizes. In summary, the best thing about using Branch encompasses a seamless transition, responsive support, uninterrupted workflow, comprehensive ecosystem coverage, and cost-effectiveness. These aspects have collectively enhanced our efficiency and positively impacted our operations. Branch has proven to be an invaluable asset, contributing to our ongoing success as our preferred workflow management tool. **What do you dislike about Branch?** Too early to comment. However, we are yet to discover any major / minor shortcomings. **What problems is Branch solving and how is that benefiting you?** Branch is a critical tool for our marketing team, providing essential insights into mobile app marketing campaign performance. It tracks key metrics like app installs, clicks, engagement, and revenue. This data is invaluable for making informed decisions and optimizing our strategies. Branch's analytics help us identify successful campaigns and areas needing improvement, enabling us to allocate resources and spending more effectively. In summary, Branch equips our marketing team with data-driven insights that enhance decision-making, allowing us to maximize our mobile app marketing efforts and achieve our goals efficiently. ### 7. Does what Appsflyer does at lesser price. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Mid-Market (51-1000 emp.) **Reviewed Date:** February 08, 2024 **What do you like best about Branch?** I branch all day for tracking app conversions and it has been reliable and easy to use. The Customer Support(i.e. account management team) goes way beyond their purview and gets things done in terms of daily support. **What do you dislike about Branch?** Would have been nice if we could see Branch showing multi-touch attribution data. (Which will help advertisers make better decisions) or May be that is too much to ask. **What problems is Branch solving and how is that benefiting you?** Tracking App conversions and effectively attributing them across right ad partners. ### 8. Excellent Integration with lackluster support **Rating:** 2.5/5.0 stars **Reviewed by:** Wes P. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 06, 2024 **What do you like best about Branch?** The integration and onboarding with Branch was excellent. Their team of engineers was communicative and very knowledgable on the subject matter. Further, the deep linking integration with Adobe Campaign was technically nuances and we received thorough and timely support following all questions. **What do you dislike about Branch?** Unfortunately, the service following integration changed dramatically. Support often required multiple follow ups and challenges with access to the correct resources. In addition, the pricing that we received was a bit misleading regarding the initial contract which led to a less affordable solution. **What problems is Branch solving and how is that benefiting you?** Branch supports deep linking that allows our emails to flow seamlessly to our proprietary app along with complete analytics. **Official Response from Brittany Higgins:** > Thank you for sharing your concerns with us, Wes! We apologize for any challenges you've experienced since the integration, particularly with support and pricing transparency. Our account team is committed to resolving these issues promptly and will reach out to you shortly to better understand your concerns and explore solutions. We value your feedback and are dedicated to improving your experience with our service. ### 9. Brach io helped me to make typical implemantation in easy way **Rating:** 5.0/5.0 stars **Reviewed by:** Ashish S. | Co-Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** February 16, 2024 **What do you like best about Branch?** The best think i used is deeplinking in IOS and Android, where i found setup easy and so many one click options and easy integration. and i can view statistics in graph manner. I was blocked by one funcationality and customer support helped me in good manner. Frequecy of use - I have used deeplinking in 3-4 projects **What do you dislike about Branch?** Nothing for right now. I think all there what one need. **What problems is Branch solving and how is that benefiting you?** Easy implematation of deep linking with all tracking of traffic with graph format statistics. Which help me to tell what platform i should target for more conversion. ### 10. Quick Support but not concise **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** April 17, 2024 **What do you like best about Branch?** Branch support are super quick at responding to queries and do eventually help solve problems **What do you dislike about Branch?** Support answer queries with leading answers, you tend to have more questions or wanting to confirm your theory about their response with them again, They dont tend to give straight forward complete answers. In my experience they have finally answered the question after about 5-6 emails in when they could have gave a complete answer with API queries on maybe the 2nd or 3rd email. **What problems is Branch solving and how is that benefiting you?** Branch is helping me to get the data i need in regards to usage, revenue and attrition on the use of mobile app. **Official Response from Brittany Higgins:** > Thank you for your feedback. We are committed to improving our support process and will work with the relevant teams to make sure we are providing more complete and straightforward answers to your queries in the future. ### 11. My Mobile App campaigns tracking is sorted through Branch **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Gambling & Casinos | Mid-Market (51-1000 emp.) **Reviewed Date:** December 25, 2023 **What do you like best about Branch?** 1. Customer Support 2. Easy to use tool 3. Engagement builder where we can send the audience direct to FB/Google 4. Custom exports where you can review the raw data **What do you dislike about Branch?** 1. We can not create the custom alerts 2. Raw reports on the basis of user events is not possible **What problems is Branch solving and how is that benefiting you?** We are able to see which campaign/channel is bringing app installs/lower funnel events and are able to optimise basis the branch reports only. ### 12. App marketer choice **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** February 08, 2024 **What do you like best about Branch?** Branch.io is a super cool platform that helps mobile brands with linking and attribution. It's like a magic wand that makes everything better! With Branch.io, brands can give their users a top-notch experience, run awesome campaigns, and make sure they're following all the privacy rules. Plus, it takes care of all the complicated technical stuff so brands can focus on what they do best. And the best part? Branch.io has all the tools needed to create, manage, and analyze links on a big scale, while keeping user data safe and sound. It's like having a superhero sidekick for your mobile brand! **What do you dislike about Branch?** Branch.io may not be everyone's cup of tea because it might not work well with ad blockers or firewalls and iOS tracking limitation. **What problems is Branch solving and how is that benefiting you?** Good for conversion tracking and see transparency of each ad platform. ### 13. Easy to use, easier to measure **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Banking | Enterprise (> 1000 emp.) **Reviewed Date:** August 06, 2024 **What do you like best about Branch?** It is really easy to duplicate links, get QRs and measure all sources in one dashboard. **What do you dislike about Branch?** Creating web based links is sometimes an issue when app links are enabled. **What problems is Branch solving and how is that benefiting you?** We run campaigns across channels and like the dasboard to view visits/installs and conversions from each source. ### 14. Really useful to understand engagement insights **Rating:** 4.0/5.0 stars **Reviewed by:** Teshani N. | CRM Executive, Small-Business (50 or fewer emp.) **Reviewed Date:** February 07, 2024 **What do you like best about Branch?** What I find most useful about Branch is the UX/UI design of the website, which makes it easy to understand engagement insights. I also like that there's a variety of features that I can implement. **What do you dislike about Branch?** For me, one of the downsides is the ease of navigation - someone that's new to using/creating tracking links will need a demo on how to use the platform. **What problems is Branch solving and how is that benefiting you?** Our current ESP isn't very reliable with tracking links, Branch allows us to get legitimate results, as well as gain additional insights such as number of app downloads from a campaign. ### 15. Has been good as far as features wise. Support could be better **Rating:** 3.5/5.0 stars **Reviewed by:** Rob B. | CRM Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 01, 2024 **What do you like best about Branch?** The integration via SDK so we don't have to make quicklinks for everything. **What do you dislike about Branch?** Support channel could be better. Would be a good idea to add a chat. **What problems is Branch solving and how is that benefiting you?** Deeplinking to our app has been huge. We used to send users to our mobile web page but now the app experience is a lot better. ### 16. driving app traffic with Branch **Rating:** 4.0/5.0 stars **Reviewed by:** Jamie D. | Head of Ecom and Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** February 12, 2024 **What do you like best about Branch?** branch intergrates with out marketing platforms and site easily to drive traffic from mobile web to app **What do you dislike about Branch?** intergrations with our tech team was harder than expected **What problems is Branch solving and how is that benefiting you?** deeplinking, QR codes online and in store, app only raffle entries ### 17. Accuracy and Reliability with Branch **Rating:** 4.5/5.0 stars **Reviewed by:** Abhishek C. | Account Director, Mid-Market (51-1000 emp.) **Reviewed Date:** March 02, 2024 **What do you like best about Branch?** Branch is a great mobile attribution partner & gives reliable & accurate metrics with detailed required data. Especially features like creating branch links & fraud detection capabilties makes it more valuable source for every marketer. **What do you dislike about Branch?** Cost & Complexity of integration with multiple partners **What problems is Branch solving and how is that benefiting you?** Availability of detailed data helps me to understand & make deeper analysis of my ongoing campaigns across multiple soruces. With the attibution feature of branch I can make better decisions with accurately mapping the performance to each campaign. ### 18. Very reliable tool for generating tracking URLs and monitoring metrics **Rating:** 5.0/5.0 stars **Reviewed by:** Anirban S. | ex Senior Manager - Marketing, Education Management, Mid-Market (51-1000 emp.) **Reviewed Date:** October 03, 2023 **What do you like best about Branch?** I have been using Branch at my current organisation for the last few months and it has been a smooth experience so far, both in terms of the ease of generating links for both in-app and out-bound communication, as well as getting reliable data about these links (clicks, CTR etc). It has been very easy to make deeplinks and also select featured images and content for the URLs as I use Branch everyday to make at least 10-15 links. The end-to-end funnel visibility for the links created through Branch helps me decide which channels to leverage on and identify drop-off points in the product funnel. **What do you dislike about Branch?** The pricing could have lower, and more specifically should have been variable, based on the number of users and admins. This is the only small concern. Also, SKAdNetwork and other features are difficult to integrate with our app and require premium subscription. Their Customer Support team does not readily respond to free users **What problems is Branch solving and how is that benefiting you?** We create UTM links, Deeplinks etc with Branch and thereby use those distinct links for our app-install campaigns, in-app communication, outbound SMS and WAP campaigns etc. ### 19. Useful service for deep linking to your app **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Music | Mid-Market (51-1000 emp.) **Reviewed Date:** November 03, 2023 **What do you like best about Branch?** I like that it's easy to make a deep link on their service and that it's highly customizable to our needs. **What do you dislike about Branch?** Not much, I think the service is great. The only thing is I'd like for them to have a mobile app to access their services on the go. **What problems is Branch solving and how is that benefiting you?** We make use of Branch to lead users directly to our app, which has benefitted our MAU and DAU goals as it reduces the number of taps needed to get from the link to our app. It also allows us to track the number of users tapping on the link, downloads and whether it was on Android or iOS. Extremely helpful analytics that serve to inform our marketing efforts and drive CTAs. ### 20. Great, with some quirks **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.) **Reviewed Date:** February 09, 2024 **What do you like best about Branch?** I love Branch as an MLP. The links work consistently, are easy to create, and offer tons of options. **What do you dislike about Branch?** I wish the UX for updating graphics (e.g. that accompanying the QR code) was easier to use. It's clunky and counter-intuitive. Additionally, and this is my biggest frustration, the dashboard is god awful. Please take a look at any dashboarding software and implement at least some of the features. This is possibly the worst dashboard of them all (and that's saying something as Singular's was designed by a trained ape). **What problems is Branch solving and how is that benefiting you?** Branch solves deeplinking for us. We love that the links don't expire, a feature that even some leading MMPs (*cough* Singular) don't offer. The links are super customizable. Attribution for non-SKAN is top-notch. ### 21. Making shortlinks in a jiffy **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Telecommunications | Enterprise (> 1000 emp.) **Reviewed Date:** August 05, 2024 **What do you like best about Branch?** The interface is very easy to use and can be comprehended by anyone quickly **What do you dislike about Branch?** It glitches a bit while loading old links **What problems is Branch solving and how is that benefiting you?** It helps in easy tracking of my campaign's performance ### 22. Mobile Analytics Consumer Behaviour **Rating:** 5.0/5.0 stars **Reviewed by:** Sathish K. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 21, 2024 **What do you like best about Branch?** The Integrated data from google/meta is highly adaptable and facilitates informed decision making. its accurate tracking empowers planners to adjust strategies accordingly, while its user friendly interface enhances usablitiy **What do you dislike about Branch?** Data loading is very slow and for taking for longer date range its consumed more data. **What problems is Branch solving and how is that benefiting you?** After using branch we were able to track each and every action happening in mobile for our site which help us to analyse and improve our business a lot. ### 23. Branch - App consumer journey **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** February 23, 2024 **What do you like best about Branch?** Branch Analytics help me to cover app data from my google ads and meta ads, I love to use more and more when it comes to Branch tracking capability. Ease of use and User interface is good to check data by each platform. It was easy to use branch and integration gos very well brand team helped me to do this. SInce 2023 I am using branch every day. **What do you dislike about Branch?** I don't have any dislike against branch. I completely happy to use branch. **What problems is Branch solving and how is that benefiting you?** Branch solves mobile app tracking for our business needs. We have segemented data from branch, which helps me to to know which platform performs more for my business ### 24. Branch for Media Marketing **Rating:** 4.0/5.0 stars **Reviewed by:** Michael C. | Enterprise (> 1000 emp.) **Reviewed Date:** February 05, 2024 **What do you like best about Branch?** Branch links are easy to make and bulk upload. I can make vanity URLS in a quick pinch. I use the branch every day. Integration was seamless. Customer Support has helped get started. Implementing a system from branch is easy and there are a wide number of features **What do you dislike about Branch?** It can sometimes be difficult to find or revise branch links that have been previously made. It can be especially difficult to redirect VURLS. **What problems is Branch solving and how is that benefiting you?** Making links to track clicks and app installs ### 25. best solution for deeplinking and journey customization **Rating:** 5.0/5.0 stars **Reviewed by:** Pavel M. | Product Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** March 01, 2024 **What do you like best about Branch?** Overall banch is industry leading tool for deeplinking, journey customization and attribution. 1) initial integration was blazing swift 2) data quality vs discrepancies - super happy with the results **What do you dislike about Branch?** The only thing that was missing during our initial setup was ease of building links on the fly without sdk/connecting to server first. **What problems is Branch solving and how is that benefiting you?** * Paid traffic attribution and campaing performance * Deeplinking and user journey building from website ### 26. Modern app attribution **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** February 14, 2024 **What do you like best about Branch?** - Branch is easy to setup - Developer documentation for initial setup is very clear - Results are accurate and the product is very robust - Landing page creation, - Robust API pipeline to bring data in to your own data warehouse - Lots of support for different warehouses and partnerships **What do you dislike about Branch?** - Documentation for more advanced setup is not kept up to date - Primary dashboard is not very useful, retrieval of raw data for slicing and cutting is a must **What problems is Branch solving and how is that benefiting you?** We use Branch to track our organic traffic - Branch provides us the ability to bridge the gap from a web session to app session where it drops through the appstore ### 27. Enhancing Collaboration: Feedback on Branch.io Services for App Campaign Success **Rating:** 5.0/5.0 stars **Reviewed by:** Abhishek C. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 10, 2024 **What do you like best about Branch?** robust deep linking capabilities, reliable attribution tracking, user-friendly interface **What do you dislike about Branch?** Support dont have any calling features due to which solving problem takes longer time. **What problems is Branch solving and how is that benefiting you?** While Branch.io has generally provided reliable attribution tracking, we have encountered occasional discrepancies between the data reported by your platform and the actual performance metrics observed within our campaign analytics. Addressing these discrepancies and ensuring the accuracy and consistency of attribution data would greatly enhance our confidence in the reliability of your platform. ### 28. So far, one of the best mobile marketing platform **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** February 05, 2024 **What do you like best about Branch?** Branch links provide efficient marketing tactics that answer the need to grow and accomplish app campaign objectives. It also has intuitive user interface with features' simplicity that don't require a lot of learning curve and are intuitive. Branch performs exceptionally well in app attribution and analytics, with strong campaign, cohort, and segment analysis features. Additionally, Branch provides reasonable and adaptable price choices to suit companies with varying monthly active user counts. **What do you dislike about Branch?** User Experience: The mobile online experience is still less efficient than the native mobile app experience, even with Branch's smooth web-to-app smart advertising. Since users interact with apps more often than with websites, it's critical to balance web and app marketing. Paid App Install efforts: Previously, several Branch-based app install efforts produced poor user experiences, which significantly reduced drop-off rates. To guarantee a satisfying user experience, it is essential to improve your paid campaigns2. App Store Restrictions: Because app stores function as walled gardens, data transfer is restricted. monitoring purchases, installations, and app **What problems is Branch solving and how is that benefiting you?** Branch provides third-party collaboration, transparent and real-time data analytics, and connection with key platforms. ### 29. Easy to set up, but support can be lacking **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Computer Games | Mid-Market (51-1000 emp.) **Reviewed Date:** February 12, 2024 **What do you like best about Branch?** My organization uses Branch for a variety of deeplinking functionality, the initial implementation and setup was very fast and Branch powers a few key flows within our app. **What do you dislike about Branch?** We use branch for a few critical flows, but have experienced outages and have had no ability to get support to help us. Our account once got banned with no explanation, leading to 2 weeks were a part of our app was broken and we were unable to get any support help **What problems is Branch solving and how is that benefiting you?** We use branch deeplinks to attribute ad campaigns and friend referrals. Building a custom implementation for this would've taken much longer than Branch's plug and play functionality. ### 30. 100% accuracy in Source wise tracking. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Telecommunications | Enterprise (> 1000 emp.) **Reviewed Date:** August 02, 2024 **What do you like best about Branch?** Attribution is good. Easy to understand UI **What do you dislike about Branch?** not opening in Windows as fast as in Mac **What problems is Branch solving and how is that benefiting you?** Attribution problems with multiple ad-partners ### 31. Good platform for tracking attribution **Rating:** 4.0/5.0 stars **Reviewed by:** Peter V. | Head of Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** February 20, 2024 **What do you like best about Branch?** It's generally easy to use, although there is room for improvement, especially when trying to visualize the attribution milestones. **What do you dislike about Branch?** The reporting visualizations could be improved. I would also like to layer on more than two variables at a time. **What problems is Branch solving and how is that benefiting you?** We primarily use Branch for mobile attribution for our mobile app. It's been effective to send the right signals back to Meta and other platforms. ### 32. Mobile Marketing User Journey, Consumer Behavior **Rating:** 5.0/5.0 stars **Reviewed by:** Vishwas S. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 21, 2024 **What do you like best about Branch?** Branch is one the best flatform for mobile measurements. Due to it'sIt Tracking ability & measuremnets Accuracy It helped me to grow & meet our boss expectations. Easy to use & user friendly. Very best customer support. **What do you dislike about Branch?** Brach comes with higher priceing compared to the other MMP'S **What problems is Branch solving and how is that benefiting you?** By using Branch we are measuring the App campaigns performance across the Advertising marketing chanels ### 33. Simplified Setup and Proactive Customer Care **Rating:** 4.0/5.0 stars **Reviewed by:** Iman R. | CEO, Health, Wellness and Fitness, Small-Business (50 or fewer emp.) **Reviewed Date:** October 27, 2023 **What do you like best about Branch?** Branch stands out for its ease of use, particularly during the initial setup process. The step-by-step guidance is enhanced by clear visual aids, making it nearly foolproof. I appreciate that when I did run into setup challenges, the support team was immediately accessible. They didn’t just give quick answers; they provided detailed explanations that helped me understand the process. This level of attentive support, which combines speed and helpfulness, is what I like most about Branch. **What do you dislike about Branch?** I didn’t have any major issues with Branch. There was just a small mix-up when I turned on the Data Feed feature without knowing it would cost extra. However, once I talked to the support team, they helped me promptly, resolving my concerns and clarifying the billing process for that feature. It was a minor inconvenience, but the efficient and friendly resolution from the support team made it a non-issue in the end. **What problems is Branch solving and how is that benefiting you?** Branch solves key problems for me with ad attribution and in-app event tracking for my iOS app. It works great for tracking Apple Search Ads, giving me a clear picture of how these ads perform. Also, Branch makes dealing with SKAdNetwork (SKAN) a lot easier. It guides me through the process of setting up what's needed to track events for Google Ads and Facebook Ads, which can be pretty tricky. This help from Branch is a big time-saver and lets me focus on improving my marketing performance. **Official Response from Brittany Higgins:** > Hi Iman, Thank you for the feedback about Branch on G2 Crowd. Your insights are incredibly valuable and I want you to know that we take your concerns seriously. Your experience with our pricing model is not the experience we want our customers to have. Branch is committed to transparency and continuous improvement of both our product and processes. Our product team has been made aware of your specific case, and they are actively investigating it. A member from our product team will reach out to follow up with your concerns. ### 34. Branch is useful for deep-linking and ads performance tracking. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** February 07, 2024 **What do you like best about Branch?** I am from App Business and I have used branch io for almost 2 years. It is easy to track the ads media of app install and conversion campaign. I also can deeplink or customize the link for marketing campaign. **What do you dislike about Branch?** Hopefully, we can build our dashboard and customize it to see retention funnel like MIxpanel for product analytics. **What problems is Branch solving and how is that benefiting you?** I am App Install business, using various digital ad platforms as well as deep-linking for the website. We have problems of the tracking the app conversion campaign. Branch comes at a perfect time that could help us in conversion tracking from both Android and iOS SKAN. ### 35. Have been using for Mobile Attribution for past 4.5 years and it is really smooth **Rating:** 4.5/5.0 stars **Reviewed by:** Pankaj D. | User Growth & Acquisition, Mid-Market (51-1000 emp.) **Reviewed Date:** February 09, 2024 **What do you like best about Branch?** I like the easy interface and the ease of fetching the data **What do you dislike about Branch?** Need to work on Organic data bifurcation **What problems is Branch solving and how is that benefiting you?** Ease of integrating with various partners and ease of getting the attributed data channel wise (Organic bifurcation is missing) ### 36. Super integration with Flutter **Rating:** 5.0/5.0 stars **Reviewed by:** Prasanha K. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 11, 2024 **What do you like best about Branch?** I am a big fan of the Branch Flutter SDK, it seamlessly integrates with our current app setup. It provides deep-linking and analytics features right out of the box. Since Google shut down its short link service, Branch.io is the best alternative for us **What do you dislike about Branch?** We require options for team collaboration or sharing analytics dashboard data through shareable links. **What problems is Branch solving and how is that benefiting you?** Managing short links was a challenge in Flutter, especially after the Firebase short link service shutdown. Since then, we moved to use Branch.io, which offers loads of features such as deep linking, analytics, and attribution, all at a lower cost. ### 37. App Marketer's smart move **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** February 13, 2024 **What do you like best about Branch?** Branch improves team efficiency, scales app distribution and measurement across marketing channels, improves user experience, and increases ROI without privacy risk. This is especially effective when integrating with advertising platform such as Google Ads or TikTok for Business. **What do you dislike about Branch?** The dashboard area of the branch could be enhanced for enhanced customization and advanced integration for tracking iOS users for app install campaigns. **What problems is Branch solving and how is that benefiting you?** App campaign can run and optimize with some challenging platform such as TikTok for business that requires the third-party mobile measurement partner. So Branch has played an important role for my brand's app marketing campaigns. ### 38. Terrible customer service **Rating:** 0.5/5.0 stars **Reviewed by:** Richard D. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 12, 2024 **What do you like best about Branch?** When it works it can be helpful, but we're now comparing it to Appsflyer and features are very similar. **What do you dislike about Branch?** There is a glitch in their system which means it is not working for our business. No one responds...2 weeks and waiting :( **What problems is Branch solving and how is that benefiting you?** Tracking marketing activity **Official Response from Brittany Higgins:** > Richard, we're deeply sorry to hear about your negative experience. I want to assure you that our team is urgently working to assist your team in resolving the matter. Upon speaking with my support team, it appears that there may have been an email mismatch, resulting in your team not receiving their initial response. Currently, they are actively collaborating with your team to gather additional information and will work diligently to resolve the issue. ### 39. Branch is a great for attributed deeplinking. **Rating:** 4.5/5.0 stars **Reviewed by:** Stephan W. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 10, 2024 **What do you like best about Branch?** I love the deferred deeplinking feature. It makes conversion an breeze. **What do you dislike about Branch?** I don't like th fact that I cannot use a Branch Universal Object's properties if i set a custom fallback. URL **What problems is Branch solving and how is that benefiting you?** I am allowing users to make purcahses on my website, but looking to convert them to mobile users in order to take advantage of my apps platform. ### 40. Excellent provider & fantastic customer support **Rating:** 5.0/5.0 stars **Reviewed by:** Josh S. | Retail Solutions Executive, Mid-Market (51-1000 emp.) **Reviewed Date:** December 12, 2022 **What do you like best about Branch?** The customer support and success management is the best across all our tech providers and partners. **What do you dislike about Branch?** Nothing comes to mine that I dislike about Branch **What problems is Branch solving and how is that benefiting you?** It helps us provide the link between our paid advertising and our app. QR codes enable us to convert offline to online. ### 41. Using branch almost it for 6 years **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Gambling & Casinos | Mid-Market (51-1000 emp.) **Reviewed Date:** August 04, 2022 **What do you like best about Branch?** I'm using it for almost 6 years and I find the branch easy to use. **What do you dislike about Branch?** Sometime dashboard response time is high **What problems is Branch solving and how is that benefiting you?** With the help of Branch attribution, we streamlined our Paid marketing channels. ### 42. My Branch Review **Rating:** 3.0/5.0 stars **Reviewed by:** kaushal p. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 08, 2024 **What do you like best about Branch?** The best thing i like about branch is that it is easy to use as compared with any other MMP. **What do you dislike about Branch?** I dislike about branch is that install are tracked correctly on branch. there is short of discrepancy in data. **What problems is Branch solving and how is that benefiting you?** We are working as an agency and using branch .so, the major benefit is the easy integration and analytics filteration. ### 43. Excellent choice for Deeplinking **Rating:** 4.0/5.0 stars **Reviewed by:** Parth G. | Mental Health Care, Mid-Market (51-1000 emp.) **Reviewed Date:** February 28, 2024 **What do you like best about Branch?** - Great for Deeplinking and quick links - Analytics is a plus - Integration with backend is very straightforward **What do you dislike about Branch?** - Customer support on free tier has a very high SLA - The dashboard for creating quick links and analytics takes some learning curve **What problems is Branch solving and how is that benefiting you?** We use Branch for deeplinking within the app. Sending a link to clients that directly claim referral codes and navigate to certain parts of the app We also use these analytics to see how the links for the mobile app are performing ### 44. Attribution issues sorted with Branch **Rating:** 5.0/5.0 stars **Reviewed by:** Ankur A. | Mid-Market (51-1000 emp.) **Reviewed Date:** June 22, 2023 **What do you like best about Branch?** Branch gets the attribution sorted for us. It delivers data-driven attribution **What do you dislike about Branch?** We don't have an app for branch. Creative level reporting is missing for some partners like Meta **What problems is Branch solving and how is that benefiting you?** Branch solves the attribution issues. We use branch to analyze correct user and channel level attribution. We even use Branch Ads (App drawer inventory) as an acquisition channel. ### 45. Best tool for attribution and audience management **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Internet | Enterprise (> 1000 emp.) **Reviewed Date:** February 29, 2024 **What do you like best about Branch?** The interface of the Branch is easy to access and provides detailed information on the attribution for my campaigns. **What do you dislike about Branch?** Everything is good with Branch, it's just the cost is a bit higher. **What problems is Branch solving and how is that benefiting you?** Branch helped me in getting the right attribution to my campaigns. Compared to the other tools branch has easy to navigate interface and build in report summary view to quickly pull out the trendline insights. ### 46. Great experimentation platform driving app acquisition **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Internet | Enterprise (> 1000 emp.) **Reviewed Date:** April 18, 2024 **What do you like best about Branch?** Incredibly easy and effective at driving experimentation to drive mobile web to mobile app acquisition. **What do you dislike about Branch?** Sometimes the user experience of the Branch Journeys is sub-standard and requires a significant amount of bug fixing **What problems is Branch solving and how is that benefiting you?** Mobile app is a key channel for our business, so the ability to convert our mobile web users to the app is critical. ### 47. Solid app analytics/attribution and tracking tool **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** November 03, 2023 **What do you like best about Branch?** Branch is a great platform to measure/track mobile app attribution, their deep-linking capabilities are particularly useful. We use it regularly to create tracking links, QR codes, and for high-converting modals via Branch Journeys **What do you dislike about Branch?** We had some initial setup issues and persistent problems with deep-linking for the first few quarters. The Support Team was slower back in 2021-22 but I've seen marked improvements in 2023 so I'm not dissatisfied currently. **What problems is Branch solving and how is that benefiting you?** Branch provides us with everything that we need for proper attribution, deep linking, app analytics, and more. ### 48. Branch has been an excellent MMP tool and platform to support our digital App Acquisition activity **Rating:** 4.5/5.0 stars **Reviewed by:** Ribena S. | Enterprise (> 1000 emp.) **Reviewed Date:** February 11, 2024 **What do you like best about Branch?** - Ease of reporting and exporting reports quite frequently - Segmenting different devices (iOS/Android) for reporting purposes - Setting up new platforms for testing and creating quick links - The Branch team are always there to support and assist with answering queries and reporting etc. **What do you dislike about Branch?** - No integration with other reporting platforms (Datorama) - Cannot set up daily exports of reports sent to an email **What problems is Branch solving and how is that benefiting you?** - Branch is helping our digital marketing business decisions, budget planning and forecasting - Platform performance comparison to make future decisions ### 49. Good price/perfirmance, but search of older quicklinks could be faster **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Small-Business (50 or fewer emp.) **Reviewed Date:** February 06, 2024 **What do you like best about Branch?** Extensive functionality, easy to implement and create links, and fair pricing policy. Support resolves tickets fast enough. **What do you dislike about Branch?** With a large volume of links that have a long history, it is very tiring and time-consuming to search for a particular quick link and get the proper search results. Also, the bulk link generation process could be a bit more intuitive. **What problems is Branch solving and how is that benefiting you?** Redirecting users per platform to touch points where they can download the app, measuring marketing efforts and acquisition via different kinds of both online and offline marketing collaterals. **Official Response from Brittany Higgins:** > We're pleased to hear that Branch is helping you redirect users and measure marketing efforts. We value your feedback about the search functionality and bulk link generation process, and we'll strive to enhance these aspects for a better user experience. ### 50. Good alternative to mainstream MMPs **Rating:** 3.5/5.0 stars **Reviewed by:** Andrea G. | Head of eCommerce, Small-Business (50 or fewer emp.) **Reviewed Date:** February 13, 2024 **What do you like best about Branch?** - You can do exactly what you need - Easy to understand guide for integration **What do you dislike about Branch?** - UI is basic - Data is not shown in a very digestible way **What problems is Branch solving and how is that benefiting you?** I am able to see download and in-app events in advertising platforms, including Meta and TikTok ## Branch Discussions - [How I should use the deep view feature of Branch? Seems like an unnecessary step in the process.](https://www.g2.com/discussions/27870-how-i-should-use-the-deep-view-feature-of-branch-seems-like-an-unnecessary-step-in-the-process) - 1 comment - [View Branch pricing details and edition comparison](https://www.g2.com/products/branch/reviews?page=2§ion=pricing&secure%5Bexpires_at%5D=2026-07-12+22%3A16%3A50+-0500&secure%5Bsession_id%5D=ac9bcf49-6217-4af6-853f-8a8e843558bd&secure%5Btoken%5D=742f7fb92ee12b5460a3c569e0d731dae9c04d076886524d6c0d45d65bbe5437&format=llm_user) ## Branch Integrations - [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) - [Google Ads](https://www.g2.com/products/google-ads/reviews) - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) - [MoEngage](https://www.g2.com/products/moengage/reviews) - [Snowflake](https://www.g2.com/products/snowflake/reviews) ## Branch Features **User Identification** - Demographics - User Segmentation - Geolocation **Platform Basics** - Attribution Windows - Retargeting Attribution - Validation Rules - Cross-platform attribution - Fraud Detection - Post-Fraud Attribution **Tracking & Reporting** - Custom Event Tracking - Real-Time Insights - Attribution - Dashboard - User Path Tracking - User Activity History **Analysis** - Application Attribution - Campaign Analysis - Custom Dashboards **Platform Data** - Retention Metrics - Analytics Dashboard - Cross-channel insights - Custom Dashboards - Data Segmentation **Metrics** - Engagement - Exit Tracking - Retention - Return - Conversions **Campaigns** - Proximity Marketing - Push Notifications - Bulk SMS - Two-Way Text Messaging - Email Campaigns - Audience Segmentation **Engagement** - Coupons and Promotions **Agentic AI - Value Selling Tools** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Platform** - Optimization - Integrations - Mobile Marketing - Internationalization **Agentic AI - Mobile Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making ## Top Branch Alternatives - [AppsFlyer](https://www.g2.com/products/appsflyer/reviews) - 4.5/5.0 (759 reviews) - [Kochava](https://www.g2.com/products/kochava/reviews) - 4.1/5.0 (131 reviews) - [Adjust](https://www.g2.com/products/adjust/reviews) - 4.7/5.0 (713 reviews)