Bombora Company Surge® Pros and Cons

Wide range of topics. They really have wide range of topics plus most of the intent comes from publisher network giving it high accuracy Review collected by and hosted on G2.com.

I think it is costly for a small firm to implement Review collected by and hosted on G2.com.

I like that it helps me to target certain accounts right away without having to do as much research on my own. Immediate scores that tell me "hey, this company might be looking to solve problems that your solution does" Review collected by and hosted on G2.com.

I wish it could go into a bit more detail about who is looking into your company or those keywords. Review collected by and hosted on G2.com.

The most fantastic thing about using this software is that you can integrate and collaborate all your data with all your company's systems and servers to take quicker actions and follow-ups on every inquiry. The platforms help analyse the data more preciously and help you target the audience accordingly. With the help of this fantastic tool, you can research your business or improve your business in marketing and grow it. A perfect platform for small and medium-sized business organizations for marketing tactics. Review collected by and hosted on G2.com.

The software does not support integrating or importing the contact information into this software, you need to to use third-party application for storing the contact data of targeted customers, which makes the software workflow a little bit slower and even te processing speed is also affected. Review collected by and hosted on G2.com.

When you think about the proliferation of ABM and account-based everything regarding customer acquisition in B2B over the last five or so years, much of this idea around buyer intent data tracking stems from this product. Review collected by and hosted on G2.com.

At times there is a bit of ambiguity in the results, and also, at times, the filtering and drill-downs are too broad or relatively not narrow enough. Then when it comes to individual targeting rather than the more general company level, purview would make a difference. Review collected by and hosted on G2.com.

Bombora Company Surge is straightforward and easy to use. I came in with no prior experience and was quickly able to master the tool. It provides us a ton of benefits. Review collected by and hosted on G2.com.

Integration with the LinkedIn Campaign Manager could be better. We have to manually download, filter, and then upload our Bombora audiences into LinkedIn. Dynamic updating would be great. Review collected by and hosted on G2.com.

Access to tons of intent categories that integrates easily with HubSpot CRM. Review collected by and hosted on G2.com.

Lack of high-quality company data makes Bombora almost useless. If you are trying to focus on specific industries and company sizes the Bombora database is really bad. I have to spend significant time cleaning up the data before being able to use it. Lots of companies are misclassified by size and industry. I get the industry and company size data is not going to be perfect but compared to other tools available it feels much worse. Review collected by and hosted on G2.com.

Bombora has allowed us to revolutionize how we prospect. No longer do we go after organizations randomly, we only do it based on intent. In turn, our conversion rate has increased massively and we're getting more sales with a shorter sales cycle. Review collected by and hosted on G2.com.

What I would love to see is for the reports more user-friendly. Currently, they come in an Excel format which is fine, but it'd be amazing if there was a very seamless interface so that the sheets became redundant. Review collected by and hosted on G2.com.

The platform is incredibly intuitive and the user experience is easy to use. My favorite part of the tool is the automatic surge report and net-new account to HubSpot. We come in each Monday with a new set of accounts actively shopping for our services and solutions can pull contacts from those intent companies to ensure our content is in front of them.

The Bombora and Hubspot integration is also incredibly robust. We can see a contact's surge score, the # of topic they're searching for, which topics, and if they're surging on any clusters right off of the contact screen. Review collected by and hosted on G2.com.

My least favorite part is more of a capability issue between Cognism and Bombora together. Each monday when Bombora sends over our list of net-new accounts, I have to download those companies and import them into Cognism to pull contacts. It would be nice if they could work together on deeper integration capabilities to have the intent and ICP contacts meet in the middle at HubSpot. Review collected by and hosted on G2.com.

Bombora has helped us:

1. Identify 'in market' opportunities

2. set better sales meetings

3. Triangulate what aspects of our product interests our prospects.

4. Helped us work with our partners on a joint solution approach to selling Review collected by and hosted on G2.com.

Attempting to get the history of surge activity is still a bit clunky. Review collected by and hosted on G2.com.

Bombora has a lot of keyword coverage in our rather niche industry which has been a challenge using other intent data providers. We regularly meet with our CSM and support as needed and have found them to be very helpful in enabling our teams to use the data. We are also really enjoying seeing the product expand with new reports and SFDC integration features that help us better deliver surging accounts to our sales team. Lastly, props to the Bombora marketing team - their events are great and super informative! Review collected by and hosted on G2.com.

We haven't seen as much success with our surging accounts as we could be. I do wish there was a stronger way to connect the account to the contact as well, makes it difficult for our BDRs to activate. Review collected by and hosted on G2.com.