--- title: Blueshift Reviews meta_title: 'Blueshift Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 285 reviews by the users' company size, role or industry to find out how Blueshift works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 285 scale: '5' date_modified: '2026-07-07' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Blueshift Reviews **Vendor:** Blueshift Labs **Category:** [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp) **Average Rating:** 4.4/5.0 **Total Reviews:** 285 ## About Blueshift Stop fighting your tech stack and start talking to your customers with a platform that actually works for you. We built Blueshift because we were tired of clunky tools that add more work to your day. It is not another confusing box of parts that leaves you to figure it out on your own. We brought your data, AI, and channels together so you can focus on your message instead of your technical setup. Most marketers spend more time cleaning messy spreadsheets than actually sending emails. Our platform aggregates customer data to create meaningful profiles. You can see what people are doing in real time instead of looking at what they did weeks ago. This lets you send messages that feel personal because they are based on how people really act. It is about being relevant without the manual struggle. You should not need a math degree or an IT team to run a basic campaign. Our Customer AI handles the heavy lifting by predicting what your customers want and when they want to hear from you. It points out which groups to target and suggests the right products for each person. This AI even runs your A/B tests for you. It saves the average team about 40 hours of work every month. That is a lot of time you could spend on things that actually matter. You can coordinate everything from email and SMS to your website in one place. Your customers get a smooth ride no matter where they interact with your brand. We integrate seamlessly with your current tools so you can get started quickly. It is a simple way to increase sales and satisfy your customers without the usual operational nightmare. ## Blueshift Pros & Cons **What users like:** - Users appreciate the **ease of use** of Blueshift, finding its interface intuitive and user-friendly for marketers. (31 reviews) - Users praise the **responsive customer support** of Blueshift, consistently providing assistance and improving the platform based on feedback. (24 reviews) - Users commend Blueshift for its **flexible, user-friendly features** that enhance marketing automation and campaign effectiveness. (16 reviews) - Users appreciate the **advanced personalization** features of Blueshift, which enhance engagement through tailored marketing campaigns. (15 reviews) - Users value the **exceptional customer engagement** of Blueshift, benefiting from personalized support and continuous product improvements. (14 reviews) - Users value the **exceptional helpfulness** of Blueshift's team, enhancing customer acquisition and campaign management seamlessly. (14 reviews) - Users value the **easy integration** of Blueshift, allowing seamless connectivity with internal systems and tools. (13 reviews) - Users appreciate the **powerful market segmentation** of Blueshift, enabling effective targeting and advanced personalization. (13 reviews) - Automation Efficiency (12 reviews) - Data Segmentation (12 reviews) **What users dislike:** - Users note a **steep learning curve** with Blueshift, particularly challenging for smaller teams without technical expertise. (22 reviews) - Users note the **lack of basic features** in Blueshift, affecting usability despite responsive support for requests. (12 reviews) - Users find some **legacy features difficult to grasp** , noting they seem outdated and report limitations affecting usability. (9 reviews) - Users find Blueshift's **complexity challenging** , as it requires significant engineering and may not suit smaller teams. (7 reviews) - Users find Blueshift to be **expensive** , making it challenging, especially for smaller teams and organizations. (7 reviews) - Feature Limitations (7 reviews) - Users express frustration with **limited customization** options in Blueshift, impacting their ability to tailor reports and campaigns. (7 reviews) - High Complexity (6 reviews) - Inadequate Reporting (6 reviews) - Lack of Customization (6 reviews) ## Blueshift Reviews ### 1. A powerhouse of NASA Grade technology **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** June 06, 2019 **What do you like best about Blueshift?** Honestly? Triggered campaigns are pretty damn cool, they're essentially set and forget - but obviously don't actually forget about them - you should probably check them from time to time :P Also the bee template builder shared assets feature, from a dev point of view means a lot of good code re-use. That plus the power of bee templates has really empowered our marketing team when it comes to their velocity and quality. Blueshift's connectivity with a bazillion different platforms is a definite win also, although it can be overwhelming at first! The recommendations system is very powerful, but can be tricky to onboard with at first. You can pretty much do anything you want in there though once you get going. **What do you dislike about Blueshift?** The UI can be a bit tricky to navigate, not everything is super clear at first. But I've found that you can usually get any questions you have cleared up on a call with your account manager. It would be good to see all the documentation updated comprehensively though! The staff user limit is a bit weird, I've often wondered why it has to cost us more to get a few extra staff member accounts added. **Recommendations to others considering Blueshift:** Consider if you are ready for the feature-set that blueshift has to offer. If you just need simple EDM software for some basic campaigns, Blueshift probably isn't for you. If you're a larger corporation who want's a very personal 1:1 connection with your customers, I'd hands-down recommend Blueshift. **What problems is Blueshift solving and how is that benefiting you?** We've needed a single platform to manage our outgoing campaigns for a while. Blueshift solves that problem easily, but then also delivers a bazillion other features which honestly - is a bit overwhelming at first - but also exciting. We've barely scratched the surface in terms of what it can offer, and it's become a massive priority for us as a business to start utilizing the platform and it's many capabilities more! ### 2. Great tool for personalised and automated email marketing **Rating:** 4.0/5.0 stars **Reviewed by:** Stef R. | Communications Campaign Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 28, 2019 **What do you like best about Blueshift?** The automated campaigns we have set up based on user's interactions with the website have been highly beneficial to our company. The ability to implement A/B testing at ease has reaped great insight into user's preferences. **What do you dislike about Blueshift?** Building segments can be done in multiple ways and it is often unclear which would be the most effective. Reports showing the amount of links on individual links are not displayed in a user friendly way. Heat maps would be much clearer and preferable. **What problems is Blueshift solving and how is that benefiting you?** The automated campaigns we have set up with Blueshift that are triggered on users' actions have freed up our time as marketers to focus on more creative marketing campaigns. ### 3. Best AI based platform we looked at **Rating:** 5.0/5.0 stars **Reviewed by:** Bradford M. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** May 28, 2019 **What do you like best about Blueshift?** AI and ML are the future of marketing automation. We looked at a ton of vendors and what they were doing in the space and believe that Blueshift is by far the leader. Each company is different and they were approaching it in a way that would work for our company. **What do you dislike about Blueshift?** The setup has been a little harder than some plug and play platforms, but that is the tradeoff with better tech. **Recommendations to others considering Blueshift:** Great support from their staff in setup, but have technical resources available. **What problems is Blueshift solving and how is that benefiting you?** We want to treat every one of our users and customers on a one-to-one level. Blueshift is helping us enable that. ### 4. Great platform to help personalize your user journey **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.) **Reviewed Date:** September 04, 2019 **What do you like best about Blueshift?** The capabilities of Blueshift are great as far as using predictive segment for our users. We are able to develop thoughtful approaches to our email & retention strategy that other email platforms never reached. **What do you dislike about Blueshift?** Some of the user interface is a little difficult to manage and missing a few features that would be helpful for non-technical marketers. However, they take their customer feedback very seriously and are always updating us on the progress of our product requests! **What problems is Blueshift solving and how is that benefiting you?** Blueshift has allowed us to develop thoughtful event-triggered campaigns based on our user site-activity. ### 5. Best marketing automation platform **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.) **Reviewed Date:** November 02, 2019 **What do you like best about Blueshift?** One of the best CRM management tool as well as marketing automation platforms. Creation a new email template, customization of email templates is very easy for the user. I am using this tool for the last 2.5 years, love the customization features. This tool provides many to build email templates also automate email campaigns which are amazing. **What do you dislike about Blueshift?** Can't login on multiple systems with one login credentials simultaneously. The responsive feature did not work while writing HTML in its editor. Otherwise, have nothing to dislike. **What problems is Blueshift solving and how is that benefiting you?** Blueshift automates the campaign setup which is difficult to execute manually from time to time. ### 6. Nice platform to create email campaigns **Rating:** 3.5/5.0 stars **Reviewed by:** Antonella T. | Senior Creative Designer , Mid-Market (51-1000 emp.) **Reviewed Date:** May 22, 2019 **What do you like best about Blueshift?** It's easy to find how it works, easy to find tools to change the email style **What do you dislike about Blueshift?** Pretty limited in a more advanced level, for example when you inject HTML, CSS is not saved for other templates, you need to create a shared component and then inject in the emails you want to add it and add again classes to objects, even though I changed only the text... **What problems is Blueshift solving and how is that benefiting you?** I can create campaigns, track the users flow and segmentation. I can create different templates and layout based on the target groups. It seems pretty useful and more powerful of platform competitors. ### 7. Overall, a great marketing platform **Rating:** 4.0/5.0 stars **Reviewed by:** Francisco R. | Senior Martech Support Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** May 28, 2019 **What do you like best about Blueshift?** You can easily upload customer email lists. I like that there are a lot of pre-existing templates you can choose from if you don't want to build one from scratch. Most of the documentation is very helpful. **What do you dislike about Blueshift?** Documentation on how to actually implement tags would be nice. **What problems is Blueshift solving and how is that benefiting you?** Blueshift will replace a slow and outdated email messaging platform. Blueshift will be a reliable system as it uses a NoSQL database that is horizontally distributed in shards. Resource availability should never be an issue. ### 8. Creating templates and handling campaign with Blueshift is user friendly. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** May 24, 2019 **What do you like best about Blueshift?** Workflow setup procedure, reporting and applying condition in workflow are the things I like the most in Blueshift. Also while uploading the templates they provide a side by side view of source code and UI of the template, I like this idea of them. **What do you dislike about Blueshift?** I would say they need to work upon UI, if they will improve UI of Blueshift then it might be possible that it will become favorite of more users, other than that as per my experience I have found it wonderful. **Recommendations to others considering Blueshift:** Blueshift is very helpful in making templates and workflow for campaign, the UI and source view that they provide side by side is really nice. Do use it if you have requirements of email setup. One should definitely use blueshift if they looking for a tool which can manage its emails and if they want complete reporting about the templates, that how the templates are working. For analyzing among the campaigns that which campaign it doing great they give excellent report containing clicks the campaign have got and other information . **What problems is Blueshift solving and how is that benefiting you?** We are using BlueShit for triggering Transactional and Marketing emails. Setting its campaign and getting report regarding campaign. Benefits that we have realized is that we don not need to keep the template on our system , or do not have to set the campaign via code that are some times quite tiring and error possibilities are there. So using Blueshift for emails is a good option for us. ### 9. Great Marketing Automation for Ecommerce **Rating:** 4.5/5.0 stars **Reviewed by:** Ravinshu S. | Senior Business Impact Consultant/Value Engineer, Mid-Market (51-1000 emp.) **Reviewed Date:** December 18, 2018 **What do you like best about Blueshift?** The fact that once a lot of data points start flowing in, the ways in which you can automate email campaigns is amazing. I personally like drip campaigns to my custom segments. **What do you dislike about Blueshift?** I am yet to explore having attributes for emails. These attributes would be my custom data that I can upload against my users or new users. This custom data is not a part of the data base. Plus the email designing is complicated for a newbie. **Recommendations to others considering Blueshift:** Go for it if you are looking to automate emails and push notifications if you are e-commerce and have all the data being captured. In that case, creativity on emails is the only limit for any organization. **What problems is Blueshift solving and how is that benefiting you?** We send service and pre-sales email to our base of signed up customers and those interested in our products. Service emails are something my team uses it to send reminders, send triggered emails on few events being triggered. We also use the feature to send an email when a customer enters a Segment. ### 10. Analyst Happy with Clean and Automated Email Marketing Reporting **Rating:** 4.5/5.0 stars **Reviewed by:** Daniel G. | Data Analyst, Computer Software, Mid-Market (51-1000 emp.) **Reviewed Date:** December 18, 2018 **What do you like best about Blueshift?** I'm a big fan of the automated reporting that allows me to keep my finger on the pulse without having to constantly remember to login. This is also really useful if you're looking to implement an ingestion of the data to some sort of warehouse, given that it is a good, clean file that is sent in a consistent format. This can elevate email marketing reporting and really help integrate it into the greater scheme of reporting for a company. **What do you dislike about Blueshift?** Some of the implementation was a bit tricky to navigate, but it was overall a smooth and positive experience. I know that Blueshift is branching out, but it still does really feel geared towards just email marketing. Making some of the other Marketing streams more robustly implemented into their product would open up possibilities to it being used in other ways as well. **Recommendations to others considering Blueshift:** It is robust for email marketing tracking. I would recommend understanding ahead of time all of the ways in which you intend to use it so that you can better guide the implementation process. Automated reports are a huge help, so make sure to take the time to really understand how to set that up and send it to your inbox at a regular cadence. It may seem unnecessary at first, but you are unlikely to regret setting that up for yourself down the line. Lastly, read over some of their documentation before you try to implement (unlike me). **What problems is Blueshift solving and how is that benefiting you?** We want to track and optimize our Email campaigns. Blueshift is well-geared as a platform towards making that a really achievable goal. It helps us track everything we need, such as Email clicks. We now have a consistent stream of exactly the data we need to help power and guide our decisions forward. ### 11. Blueshift is a key to success in marketing for your company **Rating:** 5.0/5.0 stars **Reviewed by:** Arthur T. | Product Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** December 18, 2018 **What do you like best about Blueshift?** What I like best about Blueshift is that there are so many ways to break down your CRM. You are also able to gather insights and conduct tests through variations. Many companies struggle in SEO, CRM, and specifically in scaling their marketing, but Blueshift provides a valuable service in changing that. **What do you dislike about Blueshift?** There is not much I dislike. However, a recommendation I do have would have to do with the infrastructure. Sometimes the platform can be slow due to too many things happening in the background in my experience **Recommendations to others considering Blueshift:** Give it a try and I think it'll easily change your mind. There are so many ways to utilize the platform and being able to have a platform for marketing that is scalable can be extremely important for companies of larger sizes. Being able to also really have a look into revenue and how it is broken down by the different types of marketing campaigns that are set up within Blueshift has been helpful. Many companies aren't able to distinguish what is the winner and what is not. From making tests on personalization of a subject line to having up to 10 different variations in an email, Blueshift is really able to make creating a strong marketing department easy. I personally recommend Blueshift to other users that are curious about the value of Blueshift. **What problems is Blueshift solving and how is that benefiting you?** We have solved testing needs regarding open rates. We have also gained so many insights from the platform itself. ### 12. Fast, reliable, dynamic cdp with great customer support **Rating:** 5.0/5.0 stars **Reviewed by:** Chris K. | Sr Director, CRM, Mid-Market (51-1000 emp.) **Reviewed Date:** May 31, 2019 **What do you like best about Blueshift?** Blueshift has been a game changer for lendingtree. We have been able to rapidly grow our engaged user base by creating a personalized omni channel experience. blueshift's great support teams build products quickly to support our growth goals. **What do you dislike about Blueshift?** It would be great if the reporting interfaces were more flexible. **What problems is Blueshift solving and how is that benefiting you?** personalization at scale; reliable omni channel execution; predictive modeling; flexible customer experiences. ### 13. Cross-channel marketing made simple **Rating:** 4.0/5.0 stars **Reviewed by:** fred s. | Content Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 24, 2019 **What do you like best about Blueshift?** Fast, easy and logical to use. Makes CRM a whole lot easier. **What do you dislike about Blueshift?** Automating emails can be a little confusing and intimidating to newcomers, but I guess that comes with any new tool. **Recommendations to others considering Blueshift:** Take the time to learn it. It's totally worth it. **What problems is Blueshift solving and how is that benefiting you?** We're using blueshift to automate our marketing and create email work flows that will push online sales ### 14. Great for complex automated email development, not great for quick one-time sends **Rating:** 3.0/5.0 stars **Reviewed by:** Aubrey W. | Program Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 28, 2019 **What do you like best about Blueshift?** the flexibility and ability to customize templates/campaigns/filters **What do you dislike about Blueshift?** Should not take an hour to upload a list, create a campaign, and template for a one time send email when you can do the same thing on other platforms in 15 minutes. **What problems is Blueshift solving and how is that benefiting you?** can be used with lots of complex engineering work, using apis, external content uploads etc. ### 15. Best Tool for Marketing Automation **Rating:** 4.5/5.0 stars **Reviewed by:** Saurabh R. | Sr. SEO Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** May 22, 2019 **What do you like best about Blueshift?** We are using email marketing blueshift integration and got good improvements in email conversions and conversion rate. This is easy to implement, easy to drive and also provide advance level optimization and reports. We are very impressed with its 'Segment-of-one marketing automation' solutions. It helped us to convert users who left our website without any purchase. **What do you dislike about Blueshift?** You need some technical knowledge to drive blueshift tool but support team is very helpful. **Recommendations to others considering Blueshift:** This a best tool for automate your marketing campaigns and help to improve sales and profit. **What problems is Blueshift solving and how is that benefiting you?** It helped us to improve re-engagement rate. ### 16. Excellent customer service and training platform **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Online Media | Mid-Market (51-1000 emp.) **Reviewed Date:** May 22, 2019 **What do you like best about Blueshift?** Our Senior Implementation Manager is very proficient, helpful and supportive. In overall, the system is very intuitive and user-friendly. **What do you dislike about Blueshift?** The campaign flow UI is a bit strange to me. I do not necesseraly dislike it, but I will need to get used to it. **Recommendations to others considering Blueshift:** An innovative company with a great pro-customer attitude and a successful UX/UI of the system itself **What problems is Blueshift solving and how is that benefiting you?** Very helpful customer support! also always willing to meet our needs and develop extra features. By default, everything can be customized which is great. ### 17. Great Automation Tool **Rating:** 4.0/5.0 stars **Reviewed by:** Marcos J. | Marketing Automation Lead, Mid-Market (51-1000 emp.) **Reviewed Date:** January 02, 2019 **What do you like best about Blueshift?** The segmentation possibilities are huge, with Blueshift I can do almost everything that I want in segmentation. **What do you dislike about Blueshift?** I wish Blueshift had a better data visualization tool. It's not so good to understand my data in the plataform. **Recommendations to others considering Blueshift:** If we need a great marketing automation tool, Blueshift is a good choice, but if you need other features like landing pages (like HubSpot or SharpSpring) is not the right tool. **What problems is Blueshift solving and how is that benefiting you?** We are using Blueshift to create automation campaigns for acquisition and engagement of our students. We want to have bigger results with less effort, via email, SMS, browser push notification and integrations with Facebook and Google Ads to maximize our results in different channels. ### 18. Great tool for Marketing Automation. **Rating:** 4.5/5.0 stars **Reviewed by:** Anzal A. | Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** December 18, 2018 **What do you like best about Blueshift?** 1. The segmentation is advanced. Blueshift has a branched OR and AND conditional structure which can handle complex segmentation. 2. How programmable it is. A lot of data is spread across in google sheets and internal database. Blueshift's API has covered all of my use-cases in Urban Ladder. 3. Pricing. Blueshift is one of the most affordable services in the market for the level of quality they provide. **What do you dislike about Blueshift?** 1. UI can be better. 2. Customer service could be more efficient in resolving queries. 3. There's no customer analytics. **What problems is Blueshift solving and how is that benefiting you?** 1. We use Blueshift for CRM. 2. Blueshift has enabled us to do promotional programs which are otherwise difficult to execute. 3. We ran Email experiments with multiple templates and frequency ### 19. Very easy user interface **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** May 28, 2019 **What do you like best about Blueshift?** Blueshift makes it very easy to map out email actions, automations, and triggers. It also helps with cross channel marketing, allowing us to easily integrate multiple marketing sources in order to complete the customer journey. **What do you dislike about Blueshift?** My least favorite part about Blueshift would be the reporting. Reporting is not the best all in one solution. I wish we could see everything including revenue all in one spot or at least have more third party integrations. **What problems is Blueshift solving and how is that benefiting you?** Blueshift has made it very easy to execute marketing automation by allowing us to easily Segment, Target, and filter our contacts. The benefit of having a friendly user interface, makes it much quicker to do these advances processes. ### 20. Great Marketing tool with user friendly platform. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** May 28, 2019 **What do you like best about Blueshift?** Best way to manage our email campaign and conduct our test for email marketing. It has not very complex UI. **What do you dislike about Blueshift?** Maintains only last data that who has updated the template. **Recommendations to others considering Blueshift:** Use this product to increase the marketing with ease. Will not regret after use. **What problems is Blueshift solving and how is that benefiting you?** We are using this tool for email marketing. It has really eased in handling our email campaigns. It's integration with segment and other tools also helped and increase our performance. ### 21. Great Product **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Printing | Mid-Market (51-1000 emp.) **Reviewed Date:** May 23, 2019 **What do you like best about Blueshift?** I love the dual screen, being able to see the email design while the code changes. Their customer support has been great to work with and are always open to suggestions and helping us improve our process **What do you dislike about Blueshift?** There have been a few times where the customer view of the email hasn't completely matched what happens in every mail format - would be awesome to be able to check all email servers **What problems is Blueshift solving and how is that benefiting you?** Email design, segmentation, design efficiency ### 22. Great platform for customer segmentation and email triggers **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Internet | Small-Business (50 or fewer emp.) **Reviewed Date:** May 21, 2019 **What do you like best about Blueshift?** BlueShift has a wide scope of segmentation options that I feel like I haven't even scratched the surface of yet! Great for creating event-triggered emails and targeting specific demographics for your company's specific needs. **What do you dislike about Blueshift?** The interface could still use some work with the reporting mechanics and some of the user experience. **What problems is Blueshift solving and how is that benefiting you?** I'm able to test emails at a high level and gain immediate insights into what is working and what isn't working with our A/B tests. ### 23. Blueshift features changing the world! **Rating:** 5.0/5.0 stars **Reviewed by:** Echo W. | QA Assistant, Internet, Mid-Market (51-1000 emp.) **Reviewed Date:** December 18, 2018 **What do you like best about Blueshift?** I love that Blueshift shows us each event (or action) that the customer has taken. As a QA assistant, this helps me diagnose problems much easier by being able to see what each customer is doing in their account. **What do you dislike about Blueshift?** I don't like that Blueshift doesn't save info (such as customers' email addresses) that I've previously entered into the customer attributes field. It's a little hassle but would save me a lot of time if it did save it. I also don't like that Blueshift makes me authenticate my account about every third time I open the page, even though I'm using the same device. That's another little hassle about it that would save me a lot of time if it just actually remembered my device. **What problems is Blueshift solving and how is that benefiting you?** We're solving business problems because we're able to access all of our customers' data in one place. We're saving so much time because we don't have to jump around multiple platforms to access information. Another benefit I've realized is that we can diagnose problems with our emails within Blueshift, thus not relying on customers to troubleshoot for us. ### 24. Email Campaigns made easy **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in E-Learning | Mid-Market (51-1000 emp.) **Reviewed Date:** May 21, 2019 **What do you like best about Blueshift?** Blueshift offers you a simple interface to build campaigns based on triggering events. The interface is intuitive and easy to navigate with a lot of customization options. **What do you dislike about Blueshift?** Inability to modify the timing of emails once they're scheduled. Inability to move campaigns across instances. **What problems is Blueshift solving and how is that benefiting you?** Email campaign automation. We were able to build a 3 months campaign for a students learning journey fully customized by the student's progress thanks to external fetch. ### 25. Blueshift is a great automation tool **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Consumer Services | Small-Business (50 or fewer emp.) **Reviewed Date:** December 18, 2018 **What do you like best about Blueshift?** I like that most of the platform is really easy to use. Especially for someone who has used 5+ email service providers before. The team was also very helpful when on-boarding us to the new platform! **What do you dislike about Blueshift?** We have a very complicated internal process and sometimes is difficult to align with the Blueshift platform (this is common for most ESPS). During the sales process we were told a few things were 100% possible but ended up being way more complex/difficult than we anticipated. **Recommendations to others considering Blueshift:** Make sure you communicate all your use cases correctly. If you have a complicated back end and/or complex data make sure you involve tech and clearly identify areas that could be a challenge. **What problems is Blueshift solving and how is that benefiting you?** Putting all of our automated emails into one platform. Before Blueshift we were mailing from 2-3 different email providers which was very difficult to keep reporting and data analysis together. ### 26. Mostly good, couple of issues **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in E-Learning | Mid-Market (51-1000 emp.) **Reviewed Date:** May 29, 2019 **What do you like best about Blueshift?** Set it and forget it, integration with Segment, analytics **What do you dislike about Blueshift?** The UI is pretty busy and unintuitive. Icons are not super clear, it's hard to know where to find stuff as a new user. **What problems is Blueshift solving and how is that benefiting you?** We send user events from Segment, and Blueshift usually doesn't recognize a new event until it has been sent through 5-6 times. This has caused confusion for us when testing new events ### 27. Blueshift Review by Email Developer **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** May 21, 2019 **What do you like best about Blueshift?** I like the rendering of emails displays on different device sizes. I also like having the ability to tag and sort emails **What do you dislike about Blueshift?** I don't have a way to leave notes about a particular email in the system without including it as an actual comment in the email html file. This might be a nice feature so I can leave comments for non developers. It would also be nice if the code editor had the ability to collapse lines of code. **What problems is Blueshift solving and how is that benefiting you?** My role as a developer doesn't require that I necessarily solve problems. I do like the shared asset feature as it makes mass updating much easier. ### 28. Blueshift Review **Rating:** 4.0/5.0 stars **Reviewed by:** Shih-Yu (Combo) S. | Director of Retention, Mid-Market (51-1000 emp.) **Reviewed Date:** May 21, 2019 **What do you like best about Blueshift?** Recommendation, Predicative Scoring, Liquid, Advance Segmentation **What do you dislike about Blueshift?** No Web Overlay, Live Content Is Extra, No Customize Able Analytic Reporting **Recommendations to others considering Blueshift:** Recommendation, Predicative Scoring, Liquid, Advance Segmentation **What problems is Blueshift solving and how is that benefiting you?** Recommendation, Predicative Scoring, Advance Segmentation ### 29. Great Experience **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.) **Reviewed Date:** May 28, 2019 **What do you like best about Blueshift?** It's great how we can segment our customers in Blueshift using their segmentation module. This helps us reach the right customers with the right kind of communication. **What do you dislike about Blueshift?** One downside that we have noticed while using Blueshift is that campaigns take quite long to send out. Although our customer lists are quite huge, we haven't faced similar issues when using any other platforms **Recommendations to others considering Blueshift:** Go for it, You won't regret your purchase. **What problems is Blueshift solving and how is that benefiting you?** Through Blueshifts recommendation logic, we are able to show customers products that they are really interested in which in turn makes a huge impact on our clicks, opens, etc ### 30. The best product for data-driven cross channel marketers **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** February 13, 2019 **What do you like best about Blueshift?** I love how easy the product is to use with its very robust feature set. This is one of the few products on the market that was purpose-built to be cross channel from the start. All of their competitors started out as email only or mobile only and have added channels along the way. I also love the modern aspects of the platform that other vendors are struggling to add. Things like in product Predictive Models for marketers, robust easy to use segmentation builder, and the 1:1 recommendation studio. Customer Success and Support is great. Unlike its competitors, Blueshift has a very stable platform that experiences almost no downtime. Both teams have very experienced people that are knowledgeable about Blueshift, but also other important integrated products like Segment, Twilio, and mParticle. **What do you dislike about Blueshift?** I wish the Predictive Model Studio was more self-service. However, I believe this is on the near term roadmap. **What problems is Blueshift solving and how is that benefiting you?** Blueshift is best for companies that want to leverage large amounts of first-party data for sophisticated business models and data. It works well for both large and small teams, but users will be happiest if they are trying to move beyond simple abandonment and engagement use cases. ### 31. On the right track. **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Printing | Mid-Market (51-1000 emp.) **Reviewed Date:** May 21, 2019 **What do you like best about Blueshift?** Customer service is friendly and the product is constantly being worked on to be made better. **What do you dislike about Blueshift?** The biggest issue with the product is the lack of control group tracking. They have buckets set up to withhold users from a send but no way great way to analyze how that control group performs compared to the treatment group. The product works better for building and sending out emails but could use a lot of work in better understanding the performance of emails and users over time/through different journeys. **What problems is Blueshift solving and how is that benefiting you?** Mass communication and a better understanding of how to segment to users with different journeys. ### 32. Great possibilities, but hard to implement and troubleshoot. **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** December 18, 2018 **What do you like best about Blueshift?** Demo showed incredible personalization and segmentation **What do you dislike about Blueshift?** still doesn't work right after months, push notifications platform is lacking and buggy, customer service always says they can't replicate the issues we're seeing. Also, they need a better mobile site/app - it's impossible to do anything on your phone **Recommendations to others considering Blueshift:** Make sure your backend database is completely compatible with Blueshift before starting. We haven't been able to use most of the functionality and our dev team has spent hours trying to follow Blueshift's instructions. Also, would not recommend for Push notifications. **What problems is Blueshift solving and how is that benefiting you?** Trying to get better segmentation and 1:1 personalization. It's taken months of dev time and it still is not working correctly. Also lacking basic metrics like the breakdown between mobile and desktop. Push notification platform is weak compared to other companies we've used in the past and we're still having issues with it. ### 33. BlueShift's Review by A Fan **Rating:** 4.5/5.0 stars **Reviewed by:** Shobhit M. | Senior Software Engineer, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** February 23, 2019 **What do you like best about Blueshift?** The ease with which I can configure the new templates or set up a new Campaign. Also, I love the number of options I get while creating a new Segment. **What do you dislike about Blueshift?** If we have to make changes in every email template , then the pagination doesn't work fine. **What problems is Blueshift solving and how is that benefiting you?** We send our marketing mails using Blueshift and we have observed an increase in conversation ratio after we started using Blueshift. ### 34. Great Experience **Rating:** 4.0/5.0 stars **Reviewed by:** Ashley S. | Growth Marketing Associate, Mid-Market (51-1000 emp.) **Reviewed Date:** May 28, 2019 **What do you like best about Blueshift?** The flexibility of Blueshift's system has been amazing so far for our life-cycle communication plans. **What do you dislike about Blueshift?** The system is sometimes a bit slow, especially when loading user profiles and calculating segment sizes. **What problems is Blueshift solving and how is that benefiting you?** Blueshift has really allowed us to implement our life-cycle communications plans the way we want to. It has also helped us monitor our deliverability and engagement better. ### 35. Fast, Reliable, Great Content Builder! **Rating:** 5.0/5.0 stars **Reviewed by:** Pete D. | Director of Client Success, Internet, Small-Business (50 or fewer emp.) **Reviewed Date:** December 20, 2018 **What do you like best about Blueshift?** User segmentation is excellent and makes updating prior to a send ideal. Content builder is the best I have used across multiple enterprise level email platforms. **What do you dislike about Blueshift?** A/B testing is a bit cumbersome. Would like it to be a bit easier to set a simple subject line test to a portion of the database and automatically trigger a send to the remaining list after a winner is declared **What problems is Blueshift solving and how is that benefiting you?** We are early into our adoption of the platform so have not yet implemented some of the more advanced personalization, AI, and segmentation. However usability is excellent so far. ### 36. New to Blueshift but looks like a powerful tool **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Consumer Services | Enterprise (> 1000 emp.) **Reviewed Date:** December 19, 2018 **What do you like best about Blueshift?** It is a powerful tool with very clean and simple UI. Very easy to understand and use. The drag and drop template layout builder is very useful but there are some minor bugs that needs to be fixed. **What do you dislike about Blueshift?** The template layout builder is a great tool but needs some fix and update. There's no way you can changes different padding and sizes for mobile version. It lets you test on mobile and desktop but doesn't let you change for just mobile or just desktop. If I am to add large padding the mobile version would look bad. And there are other bugs that I notice when testing the email on different version of Outlook when the email is designed from email template builder. **Recommendations to others considering Blueshift:** Its a very simple yet powerful tool. **What problems is Blueshift solving and how is that benefiting you?** Marketing email campaigns. ### 37. Segment combined with Blueshift is great for automation **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Internet | Small-Business (50 or fewer emp.) **Reviewed Date:** December 19, 2018 **What do you like best about Blueshift?** Blueshift's Segment integration and product catalogs make it easy to tie customer website behavior to automated email marketing. Segment integration - customer attributes sent to Segment appear magically in Blueshift Product catalogs and learning - Blueshift tracks customer behavior and makes recommendations based on product catalog **What do you dislike about Blueshift?** Some of the catalog features could be easier to update and use, but at the end of the day they work. Segment integration - it would be better if there was a way to map event attributes in Segment to the named attributes in Blueshift (mapping requires a request to Blueshift right now) **What problems is Blueshift solving and how is that benefiting you?** Automating personalized marketing is the main feature of Blueshift for us. We can serve tailored, relevant messages to customers based on site behavior, including taking them back to the best page for them. ### 38. My Blueshift Journey **Rating:** 5.0/5.0 stars **Reviewed by:** Priyank D. | Sr. Salesforce Admin, Mid-Market (51-1000 emp.) **Reviewed Date:** December 19, 2018 **What do you like best about Blueshift?** I guess the support teams are very easy to work with and always have a swift response / resolution to the issues reported to them. **What do you dislike about Blueshift?** Data representation on reports and dashboards could be improved while and post the analysis phase. **Recommendations to others considering Blueshift:** Recommended for reporting purposes and the fact that this can be automate too ! **What problems is Blueshift solving and how is that benefiting you?** Data Analysis. Trying to figure out which campaign has been more beneficial to customers as compared to others. Also, it lets us report and analyse on different email attributes such as open rate, unique clicks, emails sent, bounce rate etc ### 39. Easiest renewal decision ever **Rating:** 5.0/5.0 stars **Reviewed by:** Kyle K. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** December 18, 2018 **What do you like best about Blueshift?** 1. If you use Segment there isn't any other ESP or recommendation engine that is this easy 2. If you are in travel and you need messages to be sent based on check-in or check-out dates they are the only ones who make this easy. 3. Their team and customer service is ridiculously good, if it weren't for them we would have to hire another staff member. **What do you dislike about Blueshift?** They use email for the their two factor auth and I would prefer to be able to use 1Password or text. **What problems is Blueshift solving and how is that benefiting you?** We send and manage all email and SMS campaigns with Blueshift. It's very easy to setup and manage and ties into our system with minimal effort. The recommendation engine makes the messages we send perform better than regular emails. ### 40. powerful application **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** September 05, 2019 **What do you like best about Blueshift?** ability to integrate other systems using custom events and API's **What do you dislike about Blueshift?** complexity, not being able to change language settings **Recommendations to others considering Blueshift:** Great software with plenty of features and capabilities. **What problems is Blueshift solving and how is that benefiting you?** automate emails and predictive scoring ### 41. Good for a non-CRM expert **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.) **Reviewed Date:** May 21, 2019 **What do you like best about Blueshift?** Ability to see metrics for given sends in a table-like format and drill down into A/B tests or versioning. **What do you dislike about Blueshift?** Search functionality rarely works for me to find a specific campaign. **What problems is Blueshift solving and how is that benefiting you?** Integration with other platforms, customer relationship management tools, and data. ### 42. Very user friendly and easy to use **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** May 21, 2019 **What do you like best about Blueshift?** The UI is great and the functionality even better. **What do you dislike about Blueshift?** The length of time it takes to schedule a push notification campaign. **What problems is Blueshift solving and how is that benefiting you?** As a company, we have managed to grow and learn through remarketing emails and push notifications. ### 43. Easy to use and design features are great! **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Staffing and Recruiting | Mid-Market (51-1000 emp.) **Reviewed Date:** December 19, 2018 **What do you like best about Blueshift?** So, I like the fact that you can do a lot in the design function, pretty much create whatever you like. It's clean and easy to use. Also, another thing which is great is the trigger function, being able to send a second email based on non-openers and time that email is such a great function. **What do you dislike about Blueshift?** Two things I dislike about Blueshift. The first one is not so bad when you get used to it, but the whole layout, the template is quite confusing. Shouldn't there just be a template? The second one is the automation...It's literally very confusing and really doesn't save time. The whole going into each field and choosing a recommendation - User to insert one image don't save time. **Recommendations to others considering Blueshift:** - Great for integrating your CRM - Awesome design features - Automation available - Slick reporting **What problems is Blueshift solving and how is that benefiting you?** Website traffic from emails has definitely improved! The reporting is great and overall it works really well integrating with our CRM. ### 44. Only good for Basic email campaigns **Rating:** 1.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** December 18, 2018 **What do you like best about Blueshift?** I like that it helps Marketing team become more independent in controlling the email campaign they are managing. I like the repository of assets that we used, its pretty easy to access. The customer support is helpful, however they just send you links on where to find the solution. I like that its super secure, like literally takes you a while to get in cause of all security questions. **What do you dislike about Blueshift?** It's hard to change the code to make it responsive. I hate the photo resize its not useful at all it kills the pixelation. The preview on desktop, tablet, and mobile is not reliable. You still need to test send or use other tools to see what it actually looks like. Don't even think about free coding your email template cause blueshift will kill all your inline css and !important attributes. **Recommendations to others considering Blueshift:** I suggest you use Mailchimp or Litmus! **What problems is Blueshift solving and how is that benefiting you?** Creating templates for marketing campaigns, I realized that if I built an ok template Marketing team can implement the changes easily. ### 45. Very useful **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in E-Learning | Mid-Market (51-1000 emp.) **Reviewed Date:** May 26, 2019 **What do you like best about Blueshift?** That the tool saved my time, very well organized **What do you dislike about Blueshift?** Not being able to adjust the campaign after launching it **Recommendations to others considering Blueshift:** More flexible when it comes to change the campaign **What problems is Blueshift solving and how is that benefiting you?** Email automation ### 46. Best communication platform **Rating:** 5.0/5.0 stars **Reviewed by:** Amisha S. | Senior Enterprise Customer Success Coordinator, E-Learning, Mid-Market (51-1000 emp.) **Reviewed Date:** January 04, 2019 **What do you like best about Blueshift?** It is very user-friendly and has a great UI. It helps in sending the emails efficiently. The creation of segments is great. Very easy to automate emails using this platform. **What do you dislike about Blueshift?** Difficult to send emails to all the users we upload. **Recommendations to others considering Blueshift:** It's a great tool to use. **What problems is Blueshift solving and how is that benefiting you?** We are a part of Student Services and use blueshift to ensure student success. ### 47. Messy **Rating:** 3.0/5.0 stars **Reviewed by:** Ziad A. | PM, Mid-Market (51-1000 emp.) **Reviewed Date:** December 19, 2018 **What do you like best about Blueshift?** Blueshift is a powerful platform which is capable of allowing you to conduct disruptive CRM. The fact that it allows you to build custom attributes and events is key. **What do you dislike about Blueshift?** Blueshift is can be very slow at times taking long to load certain queries. It's UI is also unfriendly as certain things tend to be unclear and hard to understand. Communication with the platform is slow and confusing given the long distance. **What problems is Blueshift solving and how is that benefiting you?** It allows us to conduct mass personalised CRM which is otherwise hard on other platforms. It also allows us to fire custom data which is crucial for our CRM approach. ### 48. Good Tool, Tricky to Use **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Hospitality | Small-Business (50 or fewer emp.) **Reviewed Date:** December 18, 2018 **What do you like best about Blueshift?** The dashboard is great and I love that information is easy to export. The graphs in the dashboard are nice and easy to follow. **What do you dislike about Blueshift?** The UI is not intuitive and can be hard to learn at first. Seems that you always have to have a Blueshift expert around to help you do something the first time. When issues come up, you also need to bring in a Blueshift team member to resolve since it can be complex. **What problems is Blueshift solving and how is that benefiting you?** We send both targeted emails and texts to audiences that we weren't able to before and we can track them in the dashboard. ### 49. BlueShift is great for text and email a/b testing **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Hospitality | Small-Business (50 or fewer emp.) **Reviewed Date:** December 18, 2018 **What do you like best about Blueshift?** We're a small start up and love to test different types of retargeting whether it's our users or guests who have booked. BlueShift allows us to easily create different ways via email and text to test out which are the most successful ways of reaching specific audiences based on the events they have triggered. **What do you dislike about Blueshift?** You do work pretty often with the BlueShift team when it comes to start something new because the platform itself isn't super intuitive and does require a walkthrough. It's not a dealbreaker but it can be frustrated to not operate through a completely intuitive platfom. **What problems is Blueshift solving and how is that benefiting you?** We're able to target very specific audiences for a variety of purposes. It allows us to really make sure we're not spamming those who shouldn't receive an email and targeting those who fit the message the best. ### 50. Great Platform For Email and Push Notification Marketing **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Entertainment | Mid-Market (51-1000 emp.) **Reviewed Date:** December 19, 2018 **What do you like best about Blueshift?** The segmentation features on Blueshift are great. They allow you to segment users by a variety of different attributes. We currently have over 30 segments in place and utilize triggered campaigns to message our users 24/7. **What do you dislike about Blueshift?** Blueshift is good for the most part. The only thing that can be an issue reporting analytics. They use alternative terms compared to industry standards which can be confusing. **What problems is Blueshift solving and how is that benefiting you?** We use Blueshift for Push notifications and Email marketing. They also host our video platform and work as our CRM and have been good for us so far. ## Blueshift Discussions - [Is there any way to save blocks created in the email editor to reuse them?](https://www.g2.com/discussions/57079-is-there-any-way-to-save-blocks-created-in-the-email-editor-to-reuse-them) - 2 comments, 1 upvote - [Upcoming New Features for Integration with Blueshift](https://www.g2.com/discussions/30964-upcoming-new-features-for-integration-with-blueshift) - 1 comment, 1 upvote - [What is the next on Blueshift's roadmap?](https://www.g2.com/discussions/34653-what-is-the-next-on-blueshift-s-roadmap) - 1 comment - [View Blueshift pricing details and edition comparison](https://www.g2.com/products/blueshift/reviews?page=5§ion=pricing&secure%5Bexpires_at%5D=2026-07-11+10%3A43%3A54+-0500&secure%5Bsession_id%5D=8ff62e4f-c7c6-405e-8143-232e765aedce&secure%5Btoken%5D=aa7ad71477e607a0094fb87e591da1fa402317d85a9e9d6b4662fc44ab840b70&format=llm_user) ## Blueshift Integrations - [Adobe Advertising Cloud](https://www.g2.com/products/adobe-advertising-cloud/reviews) - [AdRoll](https://www.g2.com/products/adroll/reviews) - [Airship](https://www.g2.com/products/airship/reviews) - [Amazon Web Services AI](https://www.g2.com/products/amazon-web-services-ai/reviews) - [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) - [AppsFlyer](https://www.g2.com/products/appsflyer/reviews) - [Attentive](https://www.g2.com/products/attentive/reviews) - [Azure Databricks](https://www.g2.com/products/azure-databricks/reviews) - [Branch](https://www.g2.com/products/branch/reviews) - [Census](https://www.g2.com/products/census/reviews) - [Chorum PMS](https://www.g2.com/products/chorum-pms/reviews) - [Clickatell Chat Commerce Platform](https://www.g2.com/products/clickatell-chat-commerce-platform/reviews) - [Criteo Commerce Growth](https://www.g2.com/products/criteo-commerce-growth/reviews) - [Crowdin](https://www.g2.com/products/crowdin/reviews) - [Databricks](https://www.g2.com/products/databricks/reviews) - [Delighted](https://www.g2.com/products/delighted/reviews) - 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Data Enrichment - Expandability - Multiple Devices **Platform Basics** - Dynamic Segmentation - Journey Optimization **Agentic AI - Personalization** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Online Behavior Tracking - Automated Alerts and Tasks - CRM Lead Integration **Templates** - Library - Customization - Optimization **Targeting** - Behavioral Targeting - Contextual Targeting **Intelligence** - Marketing Metrics - Predictive Modeling - Recommendation Engine **Platform Data** - Journey Reporting - Trends Reporting - Dashboards - Advanced Data Filtering **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Budgeting **Personalization** - Recommendation - Content - Cart Abandonment - Search - Product Recommendations - A/B Testing - Personalized Messaging **Triggered Content** - Geofencing - Triggered Emails - Triggered Messages **Platform Additional Functionality** - Journey Mapping - Integrations - Automated Alerts **Social** - Social Sharing - Social Media Advertising **Multichannel** - Web - Email - Mobile **Personalized Content** - Recommendation Engine - Website Personalization **Agentic AI - Customer Journey Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics **Administration ** - Marketing Campaigns - Reports & Analytics - User Data - Integrations **Agentic AI - Personalization Engines** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation **Agentic AI - E-Commerce Personalization** - Natural Language Interaction **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications ## Top Blueshift Alternatives - [Iterable](https://www.g2.com/products/iterable/reviews) - 4.4/5.0 (814 reviews) - [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) - 4.6/5.0 (764 reviews) - [Braze](https://www.g2.com/products/braze/reviews) - 4.5/5.0 (1,662 reviews)