--- title: Blueshift Reviews meta_title: 'Blueshift Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 285 reviews by the users' company size, role or industry to find out how Blueshift works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 285 scale: '5' date_modified: '2026-07-17' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Blueshift Reviews **Vendor:** Blueshift Labs **Category:** [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp) **Average Rating:** 4.4/5.0 **Total Reviews:** 285 ## About Blueshift Stop fighting your tech stack and start talking to your customers with a platform that actually works for you. We built Blueshift because we were tired of clunky tools that add more work to your day. It is not another confusing box of parts that leaves you to figure it out on your own. We brought your data, AI, and channels together so you can focus on your message instead of your technical setup. Most marketers spend more time cleaning messy spreadsheets than actually sending emails. Our platform aggregates customer data to create meaningful profiles. You can see what people are doing in real time instead of looking at what they did weeks ago. This lets you send messages that feel personal because they are based on how people really act. It is about being relevant without the manual struggle. You should not need a math degree or an IT team to run a basic campaign. Our Customer AI handles the heavy lifting by predicting what your customers want and when they want to hear from you. It points out which groups to target and suggests the right products for each person. This AI even runs your A/B tests for you. It saves the average team about 40 hours of work every month. That is a lot of time you could spend on things that actually matter. You can coordinate everything from email and SMS to your website in one place. Your customers get a smooth ride no matter where they interact with your brand. We integrate seamlessly with your current tools so you can get started quickly. It is a simple way to increase sales and satisfy your customers without the usual operational nightmare. ## Blueshift Pros & Cons **What users like:** - Users find Blueshift to be **easy to learn and user-friendly** , making onboarding and building email journeys straightforward. (27 reviews) - Users value the **responsive customer support** of Blueshift, appreciating quick assistance and helpful training resources. (20 reviews) - Users value the **advanced features and seamless integration** of Blueshift, enhancing customer engagement and marketing effectiveness. (14 reviews) - Users value Blueshift for its **advanced AI personalization** capabilities, enhancing customer engagement through tailored marketing experiences. (14 reviews) - Users appreciate the **powerful segmentation capabilities** of Blueshift, enabling targeted communication and advanced personalization. (13 reviews) - Data Segmentation (12 reviews) - Personalization Services (12 reviews) - Automation Efficiency (11 reviews) - Users value the **exceptional customer engagement** of Blueshift, benefiting from personalized support and continuous product improvements. (11 reviews) - Users value the **easy integration** of Blueshift, allowing seamless connectivity with internal systems and tools. (11 reviews) **What users dislike:** - Users find the **learning curve steep** , requiring significant resources and training to effectively utilize Blueshift. (19 reviews) - Users find Blueshift's **missing features** in reporting and workflow builders hinder their overall experience and usability. (9 reviews) - Users find the **lack of essential features** frustrating, but appreciate the support team's responsiveness to requests. (8 reviews) - Users find Blueshift's **complexity** challenging, noting difficulties in reporting and navigating the platform effectively. (7 reviews) - Users find Blueshift to be **expensive** , making it challenging for smaller teams and businesses to afford. (7 reviews) - Feature Limitations (6 reviews) - High Complexity (6 reviews) - Inadequate Reporting (6 reviews) - Users express frustration with **limited customization** options in Blueshift, impacting their ability to tailor reports and campaigns. (6 reviews) - Complex Reporting (5 reviews) ## Blueshift Reviews ### 1. A one stop destination for email marketers **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** August 20, 2021 **What do you like best about Blueshift?** Blueshift provides you with the ability to create simplified reports and insights about marketing campaigns. This feature is rapid and can be optimized in many ways for digital marketing teams. We've been using this feature to determine the performance of our email campaigns and strategizing for future projects. The metrics are easy to understand, and there are many creative ways you can form a report. Another thing I like about Blueshift is its ability to export and import data within minutes. This process is very quick and saves my team so much time to get other things done. **What do you dislike about Blueshift?** I'm not too fond that there is no spell check for texts in creatives. A recommendation would be to add a Grammarly integration into email creatives. Spell check or a Grammarly integration can change the game for marketing teams without going out of the way to check for spelling and errors. This feature can really speed up the QA process for emails, SMS, and so much more. **What problems is Blueshift solving and how is that benefiting you?** The biggest problem we're solving with Blueshift is that we're saving up so much time by not creating manual reports. We're using blueshift insights and reports instead of doing all the manual work to create excel sheets. ### 2. Good program... but a lot of areas for improvement **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Automotive | Enterprise (> 1000 emp.) **Reviewed Date:** August 16, 2021 **What do you like best about Blueshift?** Blueshift makes it easy to export syndications to other social media pages, it also allows for dynamic email creation, as well as it makes it easy to set up campaigns. Blueshift also has an incredibly helpful support staff. **What do you dislike about Blueshift?** In the customer lookup, I wish there was a way to apply multiple filters and export large quantities of people. I wish there were non-HTML Shared assets. I would like for there to be more information on email performance ie, load speed & how it looks across multiple devices and email providers There are a significant amount of bugs in the visual editor. It is quite common that I will do the exact same thing twice, and it will look different both times. The blueshift preview is often incorrect, and emails often look significantly different in Gmail. **Recommendations to others considering Blueshift:** The program is extremely easy to use and the support is amazing. However, there are regular bugs that can make working in the program difficult and the visual editor is not as advanced as many competitors' programs. **What problems is Blueshift solving and how is that benefiting you?** The biggest problem blueshift has solved is though its ability to use liquid script to customize offers based on elements that we add as custom attributes. ### 3. A great CRM platform, but the UX could be improved **Rating:** 4.0/5.0 stars **Reviewed by:** Roberta Z. | Omnichannel Strategist, Mid-Market (51-1000 emp.) **Reviewed Date:** August 13, 2021 **What do you like best about Blueshift?** I have been using Blueshift for more than two years now, and I can say it's a great CRM platform. It offers all the functionalities that we need in order to execute our marketing omnichannel strategy. Their Customer Support is also very responsive and attentive to our requests, including the ones tailored to our needs, so my feedback about Blueshift is extremely positive. **What do you dislike about Blueshift?** I have seen the product develop during the past two years and I think there are still some UX/UI improvements that could be done in order to make the platform even better. Sometimes it takes some time for the platform to load (campaigns, results, data export, etc.), however, that doesn't happen often. **What problems is Blueshift solving and how is that benefiting you?** We chose Blueshift to automate our campaigns (B2C) and to feature dynamic content recommendations inside our communications. Their Predictive Studio also offered us tools that we never had before, and that's something we're currently exploring. ### 4. A dynamic product perfect for marketers **Rating:** 4.5/5.0 stars **Reviewed by:** Giuliano F. | Head of marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** May 25, 2021 **What do you like best about Blueshift?** I love the ability to segment and build drip campaigns based on our needs. Blueshift has also been fantastic at helping us solve problems whenever we have questions. The Account Management team focuses on providing phenomenal customer support, which is one of the main reasons why we chose Blueshift as a solution. As a head of marketing focused on building both strategies and executing on them, Blueshift has been key to my success. **What do you dislike about Blueshift?** Generally, we have not had many issues with Blueshift. One problem that I typically run into is when building an email on the email building, the rendered email does not match what is sent. I have attempted to dive deeper into this issue to figure out why but have been unsuccessful. This issue is something I have made my account management team aware of, and I am working to find a solution in the interim. **Recommendations to others considering Blueshift:** Blueshift support is one of the main reasons why we chose this solution. We also chose Blueshift, given the ability to do email, SMS, and push notifications all from one solution. **What problems is Blueshift solving and how is that benefiting you?** We are working on doing dynamic push notifications and SMS functionality for our users. ### 5. Using data to build creatives and segment users for lifecycle campaigns. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.) **Reviewed Date:** August 09, 2021 **What do you like best about Blueshift?** The new holdout reporting feature helps us quickly and easily gauge the success of our lifecycle campaigns. The ability to preview user counts for each piece of an Advanced Segment. How easy it is to set up and insert promotions and coupon codes. **What do you dislike about Blueshift?** It's easy to get lost when building more complex segments with the Advanced Segment tool. The bounding boxes used to show grouped elements can be unclear and take a time to get used to compared to Basic Segments. Overall, segment notation, especially ALL vs ANY and OR vs AND can be confusing. The Visual Editor tool isn't as robust or customizable, especially when it comes to sizing images from recommendations without using html, as compared to other CRM tools. **What problems is Blueshift solving and how is that benefiting you?** We're sending a whole range of campaigns from weekly editorial content and automated marketplace emails. Liquid code gives us a lot of flexibility and the opportunity to personalize and translate content to expand to cover global audiences. ### 6. Data Driven Email Personalization **Rating:** 4.0/5.0 stars **Reviewed by:** Maje P. | Manager, Marketing Project Development, Small-Business (50 or fewer emp.) **Reviewed Date:** August 30, 2019 **What do you like best about Blueshift?** We can integrate multiple product feeds into Blueshift and create personalized promotional, triggered, and retention marketing campaigns. **What do you dislike about Blueshift?** Implementation could be tedious. To add, different vendor and client team members are in different time zones, so testing and providing timely feedback could be a challenge. **Recommendations to others considering Blueshift:** If possible, try to get a dedicated implementations team near or in your time zone, as the time difference could become a challenge. **What problems is Blueshift solving and how is that benefiting you?** Blueshift provided a platform for us to integrate different product feeds in our customization and personalization efforts. Our output has become more detailed since we combined and used varying data points for our promotional, triggered, and retention marketing campaigns. ### 7. All you need in one place **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 11, 2021 **What do you like best about Blueshift?** One of the things I like the most as a designer and programmer is that even tho I'm not creating campaigns and sending them, I can work on my designs without worrying about anything else. **What do you dislike about Blueshift?** The switch in between accounts sometimes isn't very smooth and leads to errors, but you get used to clicking home first before switching and makes things less buggy **Recommendations to others considering Blueshift:** If you are looking for a platform that can deal with everything in one place, this is your answer **What problems is Blueshift solving and how is that benefiting you?** I'm a designer, so I don't use the whole platform, but for my design-related needs, blueshift makes everything easier. ### 8. Learning Experience - Continuing to Grow and Evolve **Rating:** 4.0/5.0 stars **Reviewed by:** Shawn T. | Marketing Automation Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** May 19, 2021 **What do you like best about Blueshift?** I like the UI, and the changes that were made with the content creation platofrm. I really see a lot of value while using the system, and checking on the insights quickly and easily for us to get exactly what we need to adapt and piviot. We've gotten a lot out of the system thus far, and are continuing to learn on how we can go ahead and imrpove our day to day use. So far, after a bumpy start, I think we're on the path to success and hope to see it stay down that way. **What do you dislike about Blueshift?** As of right now we're just learning the bumps and brusies that come along with a new system as fresh as Blueshift. Utlizing their API to get the data in is something that we're learning and leaning on to be a bit more successful for us. There were a few bumps in the road when we first started out using the system, and learnings from both sides, but really happy to move past that and have some successes with the system going forward. **Recommendations to others considering Blueshift:** Be sure to come ready with your questions. Be ready to understand the importance of making sure everything you do is complete and can be fulfilled by the platform. Research, do your homework. **What problems is Blueshift solving and how is that benefiting you?** We come from a system where automation was next to impossible to do, based on a past implementation from a system we switched off of. With Blueshift we're quickly able to see and automate our emails out so we can now do successful customer success streams to show that we are there for our customers after the fact. We also have some better insight into our data so we can use that to really go forward and push. I think what we've seen here so far with Blueshift is a step in the right direction for us to be moving in a new, correct direction with email marketing. ### 9. Excellent remarketing system **Rating:** 4.5/5.0 stars **Reviewed by:** Onellan G. | Head of Technical Operations, Mid-Market (51-1000 emp.) **Reviewed Date:** May 14, 2021 **What do you like best about Blueshift?** Extremely well-designed API system for integration into existing data stores and websites. Well structured and easily usable campaign setup system. Well laid out CMS for managing email, SMS, etc., copies. Excellent documentation and training guidelines for new users. Good documentation for API users when implementing on websites or internal CRM systems. The learner centre makes available excellent video training content for people who want to use BlueShift and wish to advance the implementation process. The implementation team is very hands on and assists with any and all issues and campaign setups so that you have an excellent go live experience. **What do you dislike about Blueshift?** The opt-out management system is too simplistic to cater to current-day GDPR/POPIA opt-out requirements. It currently only caters for flat optout at a channel level for SMS, email, etc. with no ability to add additional channels to the base optout process. The system also does not cater for customised category optout or "opt-down" as many other systems utilise. The workaround of creating a new field per opt-out category becomes too cumbersome. However, the system does allow you to utilise an optout front end which can be customised to utilise an external opt-down system. **Recommendations to others considering Blueshift:** This is an amazing platform for automating your remarketing processes and better engaging with your consumers. **What problems is Blueshift solving and how is that benefiting you?** We run a lot of manual remarketing processes internally. We are now utilising Blueshift to automat our consumer remarketing process. With the automation in place, we are now able to better engage with our consumers. We are also looking at solving the issue of not having an internal CRM for management of our consumer database. ### 10. Data Driven CDP **Rating:** 3.5/5.0 stars **Reviewed by:** Ally Y. | Email Marketing Analyst, Enterprise (> 1000 emp.) **Reviewed Date:** August 11, 2021 **What do you like best about Blueshift?** Blueshift has so many data capabilities that allows us to target audiences & create very highly personalized emails. It's very easy to create reports and dashboards to compare open rates, click through rates, and other important metrics. **What do you dislike about Blueshift?** It's super hard to build customer journeys in the tool, because users will stop moving through the funnels if they don't meet the requirements of a specific branch. A lot of the different campaign types have very different rules and some capabilities don't go across all campaign types - for example updating a users place in the campaign isn't possible in segment triggered campaigns. I find myself having to reach out to support often. **What problems is Blueshift solving and how is that benefiting you?** We are solving for a better consumer experience. We are able to quickly make decisions on the data that blueshift provides, as well as send very personalized messages. ### 11. Managing email campaigns has never been easier **Rating:** 5.0/5.0 stars **Reviewed by:** Derek P. | Business Intelligence Analyst, Small-Business (50 or fewer emp.) **Reviewed Date:** November 18, 2021 **What do you like best about Blueshift?** The best feature of Blueshift is not only the ability to manage campaigns but also to see associated analytics. **What do you dislike about Blueshift?** Although it is not a dislike, understanding the user interface and features may be difficult for new users. **What problems is Blueshift solving and how is that benefiting you?** Blueshift has solved the problem of viewing analytics and the impacts made by our campaigns. ### 12. Wide range of capabilities to execute an omni-channel workflow **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Enterprise (> 1000 emp.) **Reviewed Date:** May 19, 2021 **What do you like best about Blueshift?** We've found Blueshift to have the widest range of capabilities out of any CRM / customer journey tool that we've worked with. We are able to use their cloud app capabilities to make outbound calls to customers and then based on the outcome of the call, serve them specific journeys via email, SMS, etc. **What do you dislike about Blueshift?** Blueshift's interface is far less user-friendly and intuitive than other platforms. In addition, their Blueshift Academy and learning features are not as easy to find or well documented as some other ESPs like Hubspot, Marketo, etc. **What problems is Blueshift solving and how is that benefiting you?** We are able to execute custom workflows for multiple segments of customers. We are also able to send triggers to other platforms to complete custom actions like making calls through Five9 or uploading files via SFTP. ### 13. Digital Marketer **Rating:** 4.0/5.0 stars **Reviewed by:** Sean P. | Digital Marketing Associate, Mid-Market (51-1000 emp.) **Reviewed Date:** October 15, 2019 **What do you like best about Blueshift?** The ability to create email triggers, get technical and create campaigns based on events and customer behavior. I like the support blueshift provides in letting us test new ideas and put together emails. **What do you dislike about Blueshift?** It is not easy to use and understand the recommendation system. **Recommendations to others considering Blueshift:** A great platform to manage your customer/user base. Ability to be marketing-friendly with a good mix of the ability to be technical. **What problems is Blueshift solving and how is that benefiting you?** We are using it to solve problems in our product, we realize how much data and automation we can use in blueshift. ### 14. Reliable Partner in Retention Marketing **Rating:** 5.0/5.0 stars **Reviewed by:** Umesh M. | Director or Catalog & API Services, Mid-Market (51-1000 emp.) **Reviewed Date:** May 24, 2021 **What do you like best about Blueshift?** The implementation team understands the requirement and business needs and provides excellent guidance through the process. Both the technical and merchandising team's support of the group is excellent. The platform is intuitive and has adequate reporting to cater to the needs of both business and technical team. **What do you dislike about Blueshift?** Recent outages are a little problematic. **Recommendations to others considering Blueshift:** Blueshift is an excellent platform for retention and promotional campaign. Blueshift platform caters majority of the requirement. For specific custom requirements team is very creative and open to the ideas to adjust the platform. **What problems is Blueshift solving and how is that benefiting you?** Blueshift platform caters to the needs for us for both transaction and promotional email. Event tagging and flexibility in the platform to ingest the data help us build excellent retention and personal campaigns. Blueshift team is our go to team for all our promotional email campaigns. ### 15. Great but sometimes off-putting **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Higher Education | Enterprise (> 1000 emp.) **Reviewed Date:** November 08, 2021 **What do you like best about Blueshift?** I like being able to communicate to people targetting time they are most active on their emails. I think this function make communication more efficient and provide results. **What do you dislike about Blueshift?** I dislike having to manipulate the data in several places. First list, then Segment, them link everything together. It is time keeping and sometimes it leads to mistakes. **Recommendations to others considering Blueshift:** The product team should thik about facilitate the process : to do this, the product team should review the wording, add some explainations and provide best practices. **What problems is Blueshift solving and how is that benefiting you?** I am reaching students. With Blueshift, I have the possibility to provide informa tion to a certain number of person, at the same time, by the same email. As a digital school that is very important. ### 16. Best Marketing Automation Tool **Rating:** 4.5/5.0 stars **Reviewed by:** Lemuel C. | Email Marketing, HTML Email Developer / Lead Engineer, Enterprise (> 1000 emp.) **Reviewed Date:** May 21, 2019 **What do you like best about Blueshift?** Able to deploy messages on blast, trigger, Push, and SMS on 1 campaign flow - it's all-in-one. Plus, segmentation lot of query options. I like the ability to send out unique coupon code for blast. **What do you dislike about Blueshift?** There are some reporting tools I have been looking for like campaign: consolidated heatmaps, conversion dashboard summary. Campaign Metric breakdowns; bounce reasons, delivery by ISP, activity by email client, open rate by domain - account level or campaign level....etc. **Recommendations to others considering Blueshift:** If your main concern is deliverability....you're in good hands with blueshift. **What problems is Blueshift solving and how is that benefiting you?** Email Deliverability ### 17. Great Customer Data Platform! A welcomed upgrade from our old platform **Rating:** 5.0/5.0 stars **Reviewed by:** Andre T. | Senior VP Strategic Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** August 19, 2021 **What do you like best about Blueshift?** It's allowed us true omnichannel marketing capabilities. Blueshift has given us one central source for our data to feed into multiple channels. We're making use of email via multiple connectors and SMS via Twilio. We are looking to add Cloud App functionality shortly to support additional channels. We're testing firebase integration for our consumer apps division, and so far, it's looking very promising. The onboarding process from our old platform has been stellar. **What do you dislike about Blueshift?** I dislike we didn't make the shift from our old platform sooner. **What problems is Blueshift solving and how is that benefiting you?** Blueshift has given us additional ways to segment our data and reach the right customer at the right time. We're working on improving deliverability on email so we can realize revenue growth. ### 18. Great Platform! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Entertainment | Enterprise (> 1000 emp.) **Reviewed Date:** May 25, 2021 **What do you like best about Blueshift?** Customer support team and success managers are extremely helpful and always willing to lend a hand. **What do you dislike about Blueshift?** Frequent outages and degraded performances. **What problems is Blueshift solving and how is that benefiting you?** Blueshift is our CDP and helps keep all user information in one place for the most automated and personalized marketing communications. ### 19. Best up an coming CDP/ESP **Rating:** 5.0/5.0 stars **Reviewed by:** Rick E. | Fractional CMO, Small-Business (50 or fewer emp.) **Reviewed Date:** March 02, 2021 **What do you like best about Blueshift?** Blueshift allows me to understand my customers in a way most other platforms do not. The insights I am able to glean and then turn around action within the platform give me the opportunity to scale in a way that other platforms do not. **What do you dislike about Blueshift?** I've work with Blueshift now at two companies and one of the things I appreciate is their flexibility and willing to innovate the product to meet my companies needs. If there is something we dislike or find missing they are always more than willing to jump in and add it to the roadmap or do custom work to match our business needs. **What problems is Blueshift solving and how is that benefiting you?** We are a small team with limited resources. Blueshift is allowing us to automate campaigns based on data. There algorithm allows us to provide better product recommendations and learn more about customers over time. I look at them as a bit of a secret weapon giving us an unfair competitive advantage. ### 20. Data driven communication **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.) **Reviewed Date:** May 17, 2021 **What do you like best about Blueshift?** That the tool is highly data-driven. It is possible to add all kinds of variables (limited to simple types excluding arrays, but it is an acceptable limitation). In addition, we can build models super quickly and also recommendations. The development already thought about recommendations built outside and incorporate this option. It is super easy to upload user attributes. **What do you dislike about Blueshift?** I dislike 2 things. The most important one is how difficult it is to remove attributes or events that became obsolote or were corrupted. Blueshift help is on spot, so we always got great help, however it would be nicer if we could remove data from the system a bit easier. The second thing that would be good to add is to have formulas on attributes for segment creation. At the moment each value can be analyzed and it is not possible to compare them. For example if I want to calculate the available income I could use income field - expenses and then apply a threshold. However because I cannot compare variable against variable I need to have the available income pre-calculated and loaded to Blueshift. **Recommendations to others considering Blueshift:** Blueshift is an excellent tool for data-driven communications. I recommend being very mindful when adding new attributes to make sure they have the right type (as type is attributed based on the data of the first load) and always use a test account for testing to keep the production account neat. **What problems is Blueshift solving and how is that benefiting you?** Data driven communication. We are loading tons of data to be able to do micro-segmentation for email campaings. This has proven a huge improve in conversion numbers. ### 21. review on Blueshift **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.) **Reviewed Date:** November 18, 2021 **What do you like best about Blueshift?** the ease of searching for customer attributes data export scheduling for a given time **What do you dislike about Blueshift?** Cannot modify data type Sometimes the export takes quite long, without any given estimate/ status **What problems is Blueshift solving and how is that benefiting you?** Track email campaign and manage customer data. With Blueshift, it's easy to know the customers who click on a particular email campaign, and modify user attributes for these users ### 22. I use Blueshift for the majority of my work and do recommend it. **Rating:** 4.0/5.0 stars **Reviewed by:** Rob E. | Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** February 25, 2021 **What do you like best about Blueshift?** User profiling. It's really easy to troubleshoot customer problems by having all activity, event and campaign data per user profiling in one easy to find interface. I also like the newly introduced template creator. As we use the Visual Editor for the majority of our sends, the new update has made it incredibly clear to build, proof in multiple devices and also test recommendations and dynamic content based on how easy it is to select different users/attributes and see them change in live. Another benefit is how clear it is to set up and execute campaigns. Having all the campaign, segment and templates in one easy view gives me peace of mind whenever I'm sending campaigns. **What do you dislike about Blueshift?** One thing Blueshift falls down on is the automation and journey builders. At the moment, it feels very static. With most products, you would expect a clear and easy to use drag and drop journey builder, where it's clear to see how the activity will be prioritised, and what happens if a user is skipped from a certain trigger - what happens next? As we're trying to roll out quite complex behavioural automation campaigns, it's quite difficult to build these. What's more, because it's static, it's difficult to amend the ordering of templates and work on the prioritisation without having to delete templates. Another feature which I think needs work is the testing within automated campaigns. It's great to be able to test subject lines OR templates on an activity, but if you want to test the other option, you have to archive the activity (which I believe takes users out of the flow if they're at that stage, but more importantly archives any results attributed to that activity step). It would be great if we could just swap between template and subject testing without having to archive that activity step. The only other feature which I think needs work is the dashboard metrics. It would be great if we could build out more compound metrics to display (I think the max is 12?). It would be beneficial to have more of these, but also to be able to change the ordering. At the moment, I think it's ordered by alphabet, whereas I would like to be able to change these to how I perceive campaign performance. **What problems is Blueshift solving and how is that benefiting you?** Not only do we use Blueshift for all of our BAU marketing, it's also really important to us because we use it for our user behaviour analysis, for example using pageload events to see what users are doing on-site and where, as well as the goal events to see where our revenue and product conversions are coming from. We've solved countless automation issues with Blueshift, which is great. If we can see a better journey builder in the future, this will only unlock us more. The other solution that stands out is advertising through other platforms, Facebook for example. Being able to use the data syndication feature to segment a particular user group based on events in Blueshift, and then being able to create a lookalike from Facebook through snydicating that data through has definitely increase acquisition conversion, whilst bringing down the costs there. ### 23. Intuitive platform with good customer service **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** August 17, 2021 **What do you like best about Blueshift?** It's a comprehensive, user-friendly, robust platform with tons of cutting-edge features. Blueshift makes it super easy to build campaigns, pull reports, and look extensively into data. I've found the email heat maps extremely useful and have helped us make meaningful strides in CTA placements. **What do you dislike about Blueshift?** Although Blueshift is a great platform we have ran into small quirks like GIF's not uploading correctly. Nonetheless, customer service has been great and issues are fixed rather quickly. **What problems is Blueshift solving and how is that benefiting you?** Blueshift has helped us make better data-driven decisions in terms of email marketing thus far. We have such great insights into email metrics, and it's helped us with our automation strategy. ### 24. The blueshift platform is very easy to use and has integrated with our gohealth data very easily. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Enterprise (> 1000 emp.) **Reviewed Date:** January 14, 2022 **What do you like best about Blueshift?** The ease of use and the availability and help of their representatives **What do you dislike about Blueshift?** A feature of being able to move a sandbox journey to production without having to rebuild the entire journey is something that I would love **Recommendations to others considering Blueshift:** None **What problems is Blueshift solving and how is that benefiting you?** The difficulty in linking multiple events to one person. Blueshift has been able to integrate with many of our other databases and platform. ### 25. Helping us achieve our goals **Rating:** 4.0/5.0 stars **Reviewed by:** Cara A. | Customer Experience Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** March 03, 2021 **What do you like best about Blueshift?** We have been using Blueshift for some time now and seeing the features and tools advance has been great! The AI & predictive features help us personalise communication with customers which is key for us. On top of this, the team are always helpful and take the time to understand our needs and offer custom solutions to help us achieve our goals. **What do you dislike about Blueshift?** The team have always been quick to address & resolve any issues we've faced, however, there are some minor pain points with UI at times. I would like to see more advanced branching logic to help us create different paths within a campaign and more visual options for campaign journeys. **What problems is Blueshift solving and how is that benefiting you?** We are communicating with our customers on a more one-to-one level with Blueshift to ensure our content relevant & personalised to the user. ### 26. Very friendly for all types of consumer marketers + developers **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Printing | Mid-Market (51-1000 emp.) **Reviewed Date:** August 16, 2021 **What do you like best about Blueshift?** Great data and customer journey visuals **What do you dislike about Blueshift?** Does not integrate directly with Webflow **What problems is Blueshift solving and how is that benefiting you?** We are better able to send relevant and personalized content to our customers across their journey. Departments outside of marketing have a greater understanding of our efforts and their positive impact on the business. ### 27. Almost perfect partner **Rating:** 4.5/5.0 stars **Reviewed by:** Marc Hil M. | VP - Growth and Digital Marketing, Enterprise (> 1000 emp.) **Reviewed Date:** August 10, 2021 **What do you like best about Blueshift?** Premium platform capabilities and client support **What do you dislike about Blueshift?** Pace for rolling out new features can still be improved but it's in no way a deal breaker. **What problems is Blueshift solving and how is that benefiting you?** Blueshift helps solve our CDP and marketing automation platform requirements. They have been instrumental in helping us leverage our unique marketing dataset and campaign objectives. ### 28. Great features, and fast development with customers at center **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Printing | Mid-Market (51-1000 emp.) **Reviewed Date:** April 14, 2021 **What do you like best about Blueshift?** The Blueshift platform offers a range of very useful features, like recommendations, segmentation, social media connections. It's advanced for connection to external fetches for multi-language campaigns and easy to work with the templates. The Blueshift team is very helpful, always ready to help, and gets fast support, around the clock. **What do you dislike about Blueshift?** Blueshift is built for executing campaigns, and the data analytics interface is a little limited, but the basics can be definitely be done. I am convinced this area will be improved, given Blueshift's fast and customer-centric product development. **Recommendations to others considering Blueshift:** It's a great platform! **What problems is Blueshift solving and how is that benefiting you?** We execute 2-3 one-time sends campaigns each week, to 14 different languages and have about 20 triggered campaigns. The clever AI and segmentation make it easy to send timely content to global customers. Without Blueshift, we would have had to be a 3x bigger team. ### 29. BLUESHIFT PLATFORM REVIEW **Rating:** 5.0/5.0 stars **Reviewed by:** Sheridan Mikayla E. | Retention Marketing Project Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** February 17, 2021 **What do you like best about Blueshift?** I love the easy, straight-forward UI dashboard and how it's easy to navigate. **What do you dislike about Blueshift?** Maybe, just the confusion between the events and other derived events, but it's something to learn. **Recommendations to others considering Blueshift:** It's easy to use, not too complicated, and very accomodating customer service. **What problems is Blueshift solving and how is that benefiting you?** As of the moment, we're solving an issue about the coupon codes not populating in our email campaigns. The team has been really responsive and we're still in contact with them now. They always make sure that our problem will be resolved. ### 30. Easy going platfrom to work with that is very powerful to use. **Rating:** 4.0/5.0 stars **Reviewed by:** David G. | Retention Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** May 26, 2021 **What do you like best about Blueshift?** The combination of recommendation engine + data structure + shared assets makes our lives so much easier. I Like the possibilities that blueshift gives you different features that enable you to take your campaigns to the next level. **What do you dislike about Blueshift?** Campaign builder. It lacks behind the rest of blueshift. I would love to have a much smoother builder. It's a few bugs sometimes that makes it irritating to work with. **What problems is Blueshift solving and how is that benefiting you?** Optimize send time give us a data driven answer to when is the best timing of sending the email. This is one easy example. Blueshift also makes our programs automated 100%. Which makes us very relevant to our customers. ### 31. Good Product-Needs Some Tuning **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Management Consulting | Small-Business (50 or fewer emp.) **Reviewed Date:** August 16, 2021 **What do you like best about Blueshift?** Once clients are loaded, the start time to begin emailing clients is low. **What do you dislike about Blueshift?** The schema design and overall data flow into the platform feel a bit unstructured, I'm not sure there is a way to fix it. **What problems is Blueshift solving and how is that benefiting you?** The problem we're addressing is to allow a lead to turn into a client by nurturing their process by emailing them at structured times throughout the buying lifecycle. ### 32. The best CRM plaform out there **Rating:** 3.5/5.0 stars **Reviewed by:** Nikita C. | Senior Product Manager, Enterprise (> 1000 emp.) **Reviewed Date:** May 21, 2020 **What do you like best about Blueshift?** Ability to send high volume of emails on a given day, get real-time analytics of email open rate, bounces, click-through rate, etc. Ability to re-send the emails incase of outages, timeouts, so that we do not lose out on high performing days. Cleaner insights into best time of the day, day of the week to send emails to users. **What do you dislike about Blueshift?** Ability to be alerted real-time if emails haven't gone out so that we can re-send the emails at a later time. Right now, the events are lost whenever outages happen and we need to rely on Blueshift to resend the emails to users. **What problems is Blueshift solving and how is that benefiting you?** We want to be smarter and intelligent with our communication with our users. CRM is a relationship based marketing that allows us to engage our customers with the site and build more personalized touchpoints with them. Using Blueshift, we want to know what types of emails do users find more engaging, how many emails do they want to get per week, when is the most effective time to send the emails to our customers so that they will engage, after what point should we stop sending emails to our customers, etc. ### 33. Outstanding capabilities, but UX could be better **Rating:** 4.0/5.0 stars **Reviewed by:** Ahmed A. | Mid-Market (51-1000 emp.) **Reviewed Date:** August 25, 2020 **What do you like best about Blueshift?** The number of things that you can do on Blueshift is just amazing. It's so incredibly powerful, basically sky is your limit in what you can do with it, whether you're using it for marketing segmentation, process automation, or internal/extenal communication, Blueshift will deliver. **What do you dislike about Blueshift?** - In the search bar, I can't select multiple filters of the same category eg. filter with multiple authors - The website gets very slow frequently (running from Cairo, Egypt) - Navigating user attributes in the user profile could be imroved as well (UI/UX) **Recommendations to others considering Blueshift:** The sky is your limit to what you can do with this super powerful tool **What problems is Blueshift solving and how is that benefiting you?** We run online learning programs and scholarships where users receive messages through-out different checkpoints/milestones in the learning journey. Blueshift helps us automate these messages and reach different segments. Benefits include: -Huge amount of saved time and energy. -Sending SMS messages. -Powerful segmentation. ### 34. Blueshift Review **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.) **Reviewed Date:** August 12, 2021 **What do you like best about Blueshift?** Blueshift is much more sophisticated than some of the other ESP's that I've used. **What do you dislike about Blueshift?** Sometimes when I update a campaign, it doesn't save the work I've done which means I'll have to do it again if I catch it. Also would love to be able to drag and drop a branch within a campaign. **Recommendations to others considering Blueshift:** Adding drag and drop features. **What problems is Blueshift solving and how is that benefiting you?** Being able to place customers in a journey that is super targeted to them vs "blasting" them with a generic message. ### 35. Easy, Comprehensive tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Education Management | Mid-Market (51-1000 emp.) **Reviewed Date:** August 23, 2021 **What do you like best about Blueshift?** I find Blueshift easy to use and is easily customizable to different campaigns we are working on. The team at Blueshift is always willing to collaborate on new features if they have not already been built. **What do you dislike about Blueshift?** Sometimes the UX or the messaging in the tool can feel confusing **What problems is Blueshift solving and how is that benefiting you?** We can track purchases in our Family product with Blueshift and other essential activities, which allows us to measure the success of our campaigns better. ### 36. Overall Great CDP with Growing Features **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** May 19, 2021 **What do you like best about Blueshift?** The customization offered with email and SMS templates is a big appeal factor. The segmentation is very customizable too which is nice. **What do you dislike about Blueshift?** The segmentation, although very customizable, could be more user friendly. Makes creating a relatively simple segment feel like a software engineering task **Recommendations to others considering Blueshift:** If any company is looking to expand their audience and have a very customized approach to their subscribers, Blueshift is the way to go **What problems is Blueshift solving and how is that benefiting you?** Send time optimization, resending emails to non openers. More segmentation and customization sends ### 37. A good tool to get foundational work on recommendations **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Entertainment | Enterprise (> 1000 emp.) **Reviewed Date:** May 19, 2021 **What do you like best about Blueshift?** I like best that Blueshift allows hands-on assistance through various channels such as customer support live chat and a personalized Slack channel. **What do you dislike about Blueshift?** I am not the biggest fan of the UI in the journey builder. I would like more drag and drop action and simplier language across their logic filters. **What problems is Blueshift solving and how is that benefiting you?** Trying to map out automated recommendations to our subscribers. The benefits are to have less ad-hoc marketing campaigns and allow the AI engine work its magic. ### 38. Solid CDP with Growing Cross Channel Messaging Platform **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Broadcast Media | Enterprise (> 1000 emp.) **Reviewed Date:** May 20, 2021 **What do you like best about Blueshift?** Customer data management is top notch on the platform. Built on elastic search, you'll have little issue storing and accessing almost unlimited amounts of customer data. Segmentation and activation is fairly intutitive and can be applied to a variety of channels. **What do you dislike about Blueshift?** Very nacent multi-channel messaging features. Most established ESPs have many more advanced features that Blueshift is still developing. **What problems is Blueshift solving and how is that benefiting you?** Unified customer data management and multi-channel campaign orchestration ### 39. Blueshift Review **Rating:** 4.5/5.0 stars **Reviewed by:** Eray A. | Senior CRM Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** May 28, 2021 **What do you like best about Blueshift?** Blueshift is user-friendly, simple, and effective. You can get the insights you wonder in a couple of minutes. The support team is incredibly fast and always helpful. **What do you dislike about Blueshift?** I have recorded some minor inconsistencies in the reporting. **What problems is Blueshift solving and how is that benefiting you?** I can segment the customers and create campaigns in minutes. I can also analyze customer journey end-to-end quickly. Thus, I can spare my time to focus on strategic aspects and monetization. ### 40. Blueshift Review **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** August 12, 2021 **What do you like best about Blueshift?** I loved Blueshift Academy when I first started working in the platform! **What do you dislike about Blueshift?** One major issue for me is the inability to clone a branch. We would be much more efficient as a team if we had that capability. **What problems is Blueshift solving and how is that benefiting you?** We learned through talking with the Blueshift mobile team that we had an issue within our app resulting in reporting errors. Very thankful for that insight! ### 41. User Friendly UI of Blueshift **Rating:** 5.0/5.0 stars **Reviewed by:** Sonu K. | BI- Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** March 13, 2021 **What do you like best about Blueshift?** Clear and Understandable font and readable english. The color combination of the UI is eye pleasing and good to use. **What do you dislike about Blueshift?** Not really but the lag of loading time for some accounts. possible due to API request and response case. **What problems is Blueshift solving and how is that benefiting you?** Business needs mainly for the marketing business to land on the page where we can validate and take decisions for the SEO/SEM channels. ### 42. Very powerful and customisable tool for CRM **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.) **Reviewed Date:** May 26, 2021 **What do you like best about Blueshift?** - easy to use - many ways of customizing with your data - fast and super friendly customer service **What do you dislike about Blueshift?** - when copy & pasting words the formatting gets lost - long loading times - organization of images could be better **What problems is Blueshift solving and how is that benefiting you?** - targeting customers and micro segmenting them leads to way more interaction and sales - offering solutions for customers tailored to their profile ### 43. Most robust marketing automation platform **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Luxury Goods & Jewelry | Mid-Market (51-1000 emp.) **Reviewed Date:** February 03, 2021 **What do you like best about Blueshift?** I love the recommendation feature and use it on a daily basis. it provides me with the flexibility I need to give the right products to the right users. **What do you dislike about Blueshift?** At the moment, there are some minor reporting limitations which said to be resolved in the next update. **Recommendations to others considering Blueshift:** Blueshift is a great tool for anyone looking for a solution to complex email marketing and marketing automation needs. **What problems is Blueshift solving and how is that benefiting you?** The main problem is getting into the inbox or users at the right time for them. this is achieved with Blueshift's time optimization feature which by ways of magic (AI) determines what is the best time for a user to most likely to open an email and delivers it to them! ### 44. Blueshift - One stop shop for your CRM needs **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** November 12, 2020 **What do you like best about Blueshift?** It helps us with all the CRM needs - building the email templates, setting up campaigns, measuring the performance of our email campaigns. Advanced features such as using Blueshift's in-built ML models have helped see positive lift with revenue and user engagement by only sending those emails to the users that they are most likely to open or click. **What do you dislike about Blueshift?** It would be great if Blueshift were able to ingest most important metrics data through back-end channels/APIs so that we could also measure the revenue, login activity, etc. all in one place for cohorts of users who were sent emails. **Recommendations to others considering Blueshift:** Blueshift is tailored well to serve different types of audiences such as campaign managers, email developers, product managers to business executives. In the spectrum of less technical to high level business insights, Blueshift does an extremely good job of establishing clear swimlanes such that its audience gets most out of the tool without requiring any outside help. The only caveat I will bring up is pricing which could act as a show stopper for using Blueshift. If Blueshift does fit your organizational budget, then its an extremely valuable tool to help fulfill your company's CRM needs. **What problems is Blueshift solving and how is that benefiting you?** Some of the problems we are solving are: determining how many emails should we send to user in a week, optimal time of the day when an email should be sent, user propensity to determine which emails users are most likely to engage with, continuous A/B testing on subject lines, email templates, etc. ### 45. Easy to use and the most hands on customer support **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.) **Reviewed Date:** November 19, 2020 **What do you like best about Blueshift?** Blueshift's platform is really easy to use because everything is in one place, you don't need to be an experienced ESP user to get your head around the different functions. I especially like that sending test emails is really swift and straightforward, unlike other ESPs such as Salesforce where you don't receive the test email instantly. The campaign reporting dashboard is also really good because you get a clear overview of top level metrics. But best of all is the support you get from their team! If you ever run into trouble when using the platform, Blueshift's team provide hands on support which you don't get with any other ESP! **What do you dislike about Blueshift?** What's missing is email heat maps, a clear view on where your customers click. **Recommendations to others considering Blueshift:** If you are looking for a user friendly and efficient ESP with a hands on support team, then look no further. **What problems is Blueshift solving and how is that benefiting you?** With Blueshift we can seamlessly and more efficiently set up more advanced trigger campaigns. ### 46. Excellent Integrated Marketing Platform **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Small-Business (50 or fewer emp.) **Reviewed Date:** August 16, 2021 **What do you like best about Blueshift?** The integration of recommendations, web content and omnichannel communications is really incredible for a small marketing team trying to achieve more than is reasonable. **What do you dislike about Blueshift?** The setup has been very challenging with issues being identified very late in the process. **What problems is Blueshift solving and how is that benefiting you?** The problem we are solving is getting customers customized products via their preferred communication channel. ### 47. Senior Data Engineer **Rating:** 4.5/5.0 stars **Reviewed by:** APOORV G. | Senior Data Engineer, Mid-Market (51-1000 emp.) **Reviewed Date:** August 25, 2020 **What do you like best about Blueshift?** The best i like about the blueshift its easy to manage compare with old trivial solutions which requires a team to manage. In addition, its very easy to integrate using API. Support team is quite good and helpful. **What do you dislike about Blueshift?** There are no major dislikes but would like Blueshift to focus more on following: 1) Sometimes it takes longer to get technical help.Hence would be better to get quick support response 2) Its API capacities are limited. Would be helpful to have more API endpoints for features like tags. **Recommendations to others considering Blueshift:** Happy to list features to be considered while switching to Blueshift: 1) Easy to integration and manage 2) Easy to group using tags 3) Easy to customise campaigns **What problems is Blueshift solving and how is that benefiting you?** We are trying to focus more on retaining the existing customers using re-marketing. Blueshift is helping us to drive this goal very efficiently. Also with blueshift being in place now, efforts to manage the tool has been reduced compared to previous tool. ### 48. Blueshift experience **Rating:** 5.0/5.0 stars **Reviewed by:** Jenny P. | IT applications trainer, Small-Business (50 or fewer emp.) **Reviewed Date:** December 14, 2020 **What do you like best about Blueshift?** I really like the fact it is a user friendly platform that's intuitive. There are some cool features that save time such as the campaign section. I like the way you can build detailed segments based on a wide range of factors such as revenue spend, location and demographics. **What do you dislike about Blueshift?** Certain new terms can be confusing such as mixin. Lots of people unfamiliar with marketing struggle to understand these terms. Perhaps some a dictionary of terms could help with this. **Recommendations to others considering Blueshift:** A great system as it allows for collaboration between marketing, BI and support. The fact you can build segments with very little restrictions allows for lots of possibilities including better customer engagement and increase in revenue. **What problems is Blueshift solving and how is that benefiting you?** I was assisting the support team and training new hires building segments and setting up campaigns ### 49. New User **Rating:** 4.0/5.0 stars **Reviewed by:** Cody F. | Co-founder, Small-Business (50 or fewer emp.) **Reviewed Date:** February 25, 2021 **What do you like best about Blueshift?** It is leaps and bounds more advanced than some of the smaller platforms out there, but not so wildly expensive as other platforms that exist that I would consider on par with capability. **What do you dislike about Blueshift?** Reporting and data structure could be better. **What problems is Blueshift solving and how is that benefiting you?** Better dynamic user segmentation, which allows us to be more agile with our communications to specific users. ### 50. Best marketing platform to create personalized campaigns across channels **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in E-Learning | Mid-Market (51-1000 emp.) **Reviewed Date:** October 30, 2020 **What do you like best about Blueshift?** We can ingest data from any source. Blueshift handles the dirty work of making sense of it. This makes my day-to-day a whole lot easier. Additionally, we can build very specific segments that we want to target across our campaigns. We can easily set them up and be confident everything is performing correctly. We have an all in one platform that makes it easy for our team to build and test any component of our emails and website content. We save a lot of time by removing repetitive tasks and waiting for support from our technical teams. **What do you dislike about Blueshift?** The UI could use some improving, but I have been told this is coming soon. The platform can be overwhelming when first start out because there are so many different capabilities and tools. I recommend taking a step back and looking at what campaigns are you trying to launch and the core objectives . That way you can build out accordingly **What problems is Blueshift solving and how is that benefiting you?** Engage and communicate with customers across a variety of different channels. The ability to collect data from our website, marketing channels, and CRM - and make use of it. We had heavy reliance on technical teams to pull the data we needed. Now we can do it ourselves and actually build segments and send relevant messages to each of these audiences. We've become a lot more efficient with Blueshift. ## Blueshift Discussions - [Is there any way to save blocks created in the email editor to reuse them?](https://www.g2.com/discussions/57079-is-there-any-way-to-save-blocks-created-in-the-email-editor-to-reuse-them) - 2 comments, 1 upvote - [Upcoming New Features for Integration with Blueshift](https://www.g2.com/discussions/30964-upcoming-new-features-for-integration-with-blueshift) - 1 comment, 1 upvote - [What is the next on Blueshift's roadmap?](https://www.g2.com/discussions/34653-what-is-the-next-on-blueshift-s-roadmap) - 1 comment - [View Blueshift pricing details and edition comparison](https://www.g2.com/products/blueshift/reviews?page=3§ion=pricing&secure%5Bexpires_at%5D=2026-07-22+03%3A33%3A05+-0500&secure%5Bsession_id%5D=6935f3b8-3f6e-4c0e-975c-c2a13d195d79&secure%5Btoken%5D=a83af680c0318dd077d5165fe220fff5fbd63a4e880f4c3bacd809d2e95c8ac1&format=llm_user) ## Blueshift Integrations - [Adobe Advertising Cloud](https://www.g2.com/products/adobe-advertising-cloud/reviews) - [AdRoll](https://www.g2.com/products/adroll/reviews) - [Airship](https://www.g2.com/products/airship/reviews) - [Amazon Web Services AI](https://www.g2.com/products/amazon-web-services-ai/reviews) - [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) - [AppsFlyer](https://www.g2.com/products/appsflyer/reviews) - [Attentive](https://www.g2.com/products/attentive/reviews) - [Azure Databricks](https://www.g2.com/products/azure-databricks/reviews) - [Branch](https://www.g2.com/products/branch/reviews) - [Census](https://www.g2.com/products/census/reviews) - [Chorum PMS](https://www.g2.com/products/chorum-pms/reviews) - [Clickatell Chat Commerce Platform](https://www.g2.com/products/clickatell-chat-commerce-platform/reviews) - [Criteo Commerce Growth](https://www.g2.com/products/criteo-commerce-growth/reviews) - [Crowdin](https://www.g2.com/products/crowdin/reviews) - [Databricks](https://www.g2.com/products/databricks/reviews) - [Delighted](https://www.g2.com/products/delighted/reviews) - [Digioh](https://www.g2.com/products/digioh-digioh/reviews) - [DojoMojo](https://www.g2.com/products/dojomojo/reviews) - [Email Love](https://www.g2.com/products/email-love/reviews) - [Email on Acid](https://www.g2.com/products/email-on-acid/reviews) - [Ensighten Data Privacy and Website Compliance](https://www.g2.com/products/ensighten-data-privacy-and-website-compliance/reviews) - [Facebook](https://www.g2.com/products/facebook/reviews) - [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) - [FreeWheel Media Solutions](https://www.g2.com/products/freewheel-media-solutions/reviews) - [Google Ads](https://www.g2.com/products/google-ads/reviews) - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) - [Google BigQuery Data Transfer Service](https://www.g2.com/products/google-bigquery-data-transfer-service/reviews) - [Google Marketing Platform](https://www.g2.com/products/google-marketing-platform/reviews) - [Google Tag Manager](https://www.g2.com/products/google-tag-manager/reviews) - [Gupshup](https://www.g2.com/products/gupshup/reviews) - [Infobip](https://www.g2.com/products/infobip/reviews) - [IQpms](https://www.g2.com/products/iqware-iqpms/reviews) - [LinkedIn Marketing Solutions](https://www.g2.com/products/linkedin-marketing-solutions/reviews) - [LiveRamp](https://www.g2.com/products/liveramp/reviews) - [Lob](https://www.g2.com/products/lob/reviews) - [Mailgun](https://www.g2.com/products/mailgun/reviews) - [MetaRouter](https://www.g2.com/products/metarouter/reviews) - [Microsoft Advertising](https://www.g2.com/products/microsoft-microsoft-advertising/reviews) - [Mixpanel](https://www.g2.com/products/mixpanel/reviews) - [Mobiniti](https://www.g2.com/products/mobiniti/reviews) - [mParticle by Rokt](https://www.g2.com/products/mparticle-by-rokt/reviews) - [Netcore Email API](https://www.g2.com/products/netcore-email-api/reviews) - [OneSignal](https://www.g2.com/products/onesignal/reviews) - [OptinMonster](https://www.g2.com/products/optinmonster/reviews) - [Pinterest](https://www.g2.com/products/pinterest/reviews) - [Poplar](https://www.g2.com/products/poplar/reviews) - [Pushnami](https://www.g2.com/products/pushnami/reviews) - [Quora Ads](https://www.g2.com/products/quora-ads/reviews) - [Realize](https://www.g2.com/products/taboola-realize/reviews) - [Salesforce Headless 360 Platform (formerly Salesforce Platform)](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews) - [Shopify](https://www.g2.com/products/shopify/reviews) - [Sinch](https://www.g2.com/products/sinch/reviews) - [Slack](https://www.g2.com/products/slack/reviews) - [SMS|Host](https://www.g2.com/products/sms-host/reviews) - [Snapchat](https://www.g2.com/products/snapchat/reviews) - [Snowflake](https://www.g2.com/products/snowflake/reviews) - [SparkPost](https://www.g2.com/products/sparkpost/reviews) - [Tealium](https://www.g2.com/products/tealium-2026-07-21/reviews) - [TikTok Ads](https://www.g2.com/products/tiktok-ads/reviews) - [Tray](https://www.g2.com/products/https-www-tray-com-br-tray/reviews) - [Twilio](https://www.g2.com/products/twilio/reviews) - [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) - [Twilio SendGrid Email API](https://www.g2.com/products/twilio-sendgrid-email-api/reviews) - [Twitter Ads](https://www.g2.com/products/twitter-ads/reviews) - [Verizon Media Platform](https://www.g2.com/products/verizon-media-platform/reviews) - [Webhooks.io](https://www.g2.com/products/webhooks-io/reviews) - [WhatsApp API](https://www.g2.com/products/whatsapp-api/reviews) - [Zapier](https://www.g2.com/products/zapier/reviews) - [Zendesk for Customer Service](https://www.g2.com/products/zendesk-for-customer-service/reviews) ## Blueshift Features **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized **Visitor Behavior** - Monitoring - Targeting **Segmentation** - A/B Testing - Customer Profiles **Data Sourcing** - Data Enrichment - Expandability - Multiple Devices **Platform Basics** - Dynamic Segmentation - Journey Optimization **WhatsApp Messaging - WhatsApp Marketing** - Transactional Messages - Bulk WhatsApp Messaging - Conversational Messaging - Personalization - Promotional Messages - Automated Replies **Agentic AI - Personalization** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Online Behavior Tracking - Automated Alerts and Tasks - CRM Lead Integration **Templates** - Library - Customization - Optimization **Targeting** - Behavioral Targeting - Contextual Targeting **Intelligence** - Marketing Metrics - Predictive Modeling - Recommendation Engine **Platform Data** - Journey Reporting - Trends Reporting - Dashboards - Advanced Data Filtering **WhatsApp Business Platform - WhatsApp Marketing** - Segmentation - API Integration - WhatsApp Commerce - Analytics **AI Personalization - Personalization** - Predictive Recommendations - Audience Segmentation - Adaptive Content **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Budgeting **Personalization** - Recommendation - Content - Cart Abandonment - Search - Product Recommendations - A/B Testing - Personalized Messaging **Triggered Content** - Geofencing - Triggered Emails - Triggered Messages **Platform Additional Functionality** - Journey Mapping - Integrations - Automated Alerts **Social** - Social Sharing - Social Media Advertising **Multichannel** - Web - Email - Mobile **Personalized Content** - Recommendation Engine - Website Personalization **Agentic AI - Customer Journey Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics **Administration ** - Marketing Campaigns - Reports & Analytics - User Data - Integrations **Agentic AI - Personalization Engines** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation **Agentic AI - E-Commerce Personalization** - Natural Language Interaction **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications ## Top Blueshift Alternatives - [Iterable](https://www.g2.com/products/iterable/reviews) - 4.4/5.0 (814 reviews) - [Braze](https://www.g2.com/products/braze/reviews) - 4.5/5.0 (1,662 reviews) - [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) - 4.6/5.0 (766 reviews)