I like that Bloomreach makes it easier to create segments and target the right customers at the right times. It's also great that there is almost nothing you can't do with Bloomreach as it combines content management, flow organizing, and data analysis all in one. We can create intelligent flows that cater to our target groups, analyze data, and tweak and adjust for the best results. I also find it helpful to use the integration to connect with Facebook for retargeting campaigns that target the right customers. Review collected by and hosted on G2.com.

There's no doubt that it's very technical and you need to take their courses to understand the setup. So I would say that you have to make an effort to understand the logic behind the site and setup. Review collected by and hosted on G2.com.

I like how easy Bloomreach is to use and how things are clearly laid out. I appreciate using communication tools like email, push notifications, and in-app messaging to communicate across multichannels to our customer base, showing them their best offers and deals. These tools allow us to maintain a cross-channel marketing tone of voice, ensuring our customers see the same messages across multiple different channels. Review collected by and hosted on G2.com.

There aren't as many out-of-the-box tools as I would expect. Being able to see the communications that you've sent to customers isn't as user-friendly as I would like. It can be a little frustrating to be able to actually show what you've sent to a customer if you've got an email with dynamic data that's always changing. There was no blind CC functionality in emails, which has meant that we aren't able to use that functionality. The reporting element is a little bit confusing and overly complicated, especially for a business like mine where we don't have revenue and instead use clicks and engagements. Review collected by and hosted on G2.com.

Super easy to work with, powerful personalisation, and gives us real control over customer journeys without loads of dev effort. It’s made testing, targeting, and optimising way quicker and more effective. Review collected by and hosted on G2.com.

The platform can feel a bit complex at times, especially for new users, and some features have a learning curve. Certain tasks could be more intuitive, and clearer documentation or smoother workflows would make it even easier to use day-to-day. Review collected by and hosted on G2.com.

Bloomreach's content management system (CMS) to create and manage website Its intuitive editing interfaces, content personalization capabilities, and tools for managing multilingual and multisite content. search and merchandising solution to get relevant search results and personalized product recommendations and the new AI features Review collected by and hosted on G2.com.

As of writing this review i have nothing negative about tool. Review collected by and hosted on G2.com.

user friendly tool, nice to operate, great usecases, simple integrations, always helpful support Review collected by and hosted on G2.com.

some features as HTML tool which i cant save to drag and drop form Review collected by and hosted on G2.com.

I like how Bloomreach centralizes customer information and allows for automations. Unifying the data in one place is very convenient. The platform has incredible capabilities and is easy to use. I love that it offers segmentations to create customer clusters that can be easily activated, and its artificial intelligence capabilities are remarkable. The initial setup was very simple, the most important thing is to have a clear data mapping. Review collected by and hosted on G2.com.

The platform is perfect Review collected by and hosted on G2.com.

It is a very powerful platform and has many useful features that I haven’t found in other platforms. You can trigger journeys by using multiple events, and ensure customers have a personalised journey. I appreciate being able to record how engaged they are. I like the dynamic nature of Bloomreach. Review collected by and hosted on G2.com.

I like how dynamic Bloomreach is, but I would like to use reporting to track customers over time, like their email list health. It's so dynamic that I can't lock customers into static lists at times to report on their progress from one point in time to another. I'd like more options within reporting for looking at customer interactions. Review collected by and hosted on G2.com.

The best thing about Bloomreach is its smart search which understands what a customer means when they don't have the exact word for a product and with that when it provides good suggestions and recommendations of similar products or related ones Review collected by and hosted on G2.com.

One of the things is its expensiveness as it a premium platform and has high licencing fees and others and another thing is it requires skilled personals like developers of technical experts in certain domains adding one more thing is it's not a complete commerce platform unless you integrate it with a backend. Review collected by and hosted on G2.com.

flexibility of the product - we have some complex use cases which the technical consultants can always bring to life for us Review collected by and hosted on G2.com.

Some product enhancements focused on retail Review collected by and hosted on G2.com.

The tool is very easy to use and quite intuitive. I love have much you can automate using Snippets etc and scenario tools are very useful for creating customer journeys Review collected by and hosted on G2.com.

Tool development is very slow. There are still development requests that we would like (And others would find useful) that have not progressed even after 2 years ! Review collected by and hosted on G2.com.