Tomáš B.
TB
Tomáš B.
Search Engine Optimization Specialist
Mid-Market (51-1000 emp.)
"I really like the tool and support is outstanding."
5/5
What do you like best about Bloomreach?

Easy to work with once you understand how to use Bloomreach has been a fascinating journey for our e-commerce team. While there's a learning curve to navigate some limitations, particularly with Jinja, the suite is remarkably versatile. We saw significant improvements in real-time customer journey optimization, allowing us to tailor content more effectively. Their AI-driven approach is impressive, facilitating better customer understanding and engagement. Overall, using Bloomreach feels like a worthwhile investment for any business keen on enhancing digital experiences.it to the fullest. Review collected by and hosted on G2.com.

What do you dislike about Bloomreach?

The interface still isn’t perfect. I really hope they fix it soon. Review collected by and hosted on G2.com.

Verified User in Internet
TI
Verified User in Internet
Mid-Market (51-1000 emp.)
"Excellent Ad Hoc Online Reporting Tool"
5/5
What do you like best about Bloomreach?

"As a Senior BI developer, I've tested countless reporting tools throughout my career. I must say, the campaign analysis and ad hoc reporting tool from Bloomreach stands out above the rest. It allows us to uncover deep, actionable insights from our marketing data, and the best part is that it is incredibly easy for everyone on our team to pick up and use." Review collected by and hosted on G2.com.

What do you dislike about Bloomreach?

While Bloomreach offers powerful reporting capabilities, the sheer number of categories within the dashboard and report search function feels counterproductive. Simplifying and streamlining this navigation would significantly improve user efficiency and make the tool much more user-friendly Review collected by and hosted on G2.com.

Supriya S.
SS
Supriya S.
SAP TM Consultant
Enterprise (> 1000 emp.)
"Best CDP tool available in the market"
4.5/5
What do you like best about Bloomreach?

My experience with Bloomreach has remained consistently positive. The platform continues to deliver strong personalization capabilities, and the recommendation engine helps improve customer engagement and conversions. The interface is intuitive, and the support team has been responsive whenever we've needed assistance. It has remained a reliable solution for our day-to-day marketing and e-commerce needs. Review collected by and hosted on G2.com.

What do you dislike about Bloomreach?

Reporting and analytics could be made more user-friendly, especially for users who are not highly technical. Creating custom reports and dashboards still requires a learning curve. Additional built-in templates and easier report customization would make the platform even better. Review collected by and hosted on G2.com.

Verified User in Oil & Energy
AO
Verified User in Oil & Energy
Mid-Market (51-1000 emp.)
"Powerful AI-Driven Personalisation with Intuitive Journey Building"
4/5
What do you like best about Bloomreach?

I like best about this platform is its ability to bring all customer data and turn it into one highly personalised experience across our multiple channels, and giving us complete clarity in a detailed manner. This platform also combines marketing automation, customer segmentation, and product recommendation, along with AI-driven personalisation in a way which feels more powerful and intuitive in our process. The scenario builder makes it easy to create sophisticated customer journeys without even requiring any extensive and technical expertise. Their extensive reporting capabilities and real-time insights also help our team to make data-driven decisions very quickly and effectively. Review collected by and hosted on G2.com.

What do you dislike about Bloomreach?

The thing I dislike about this platform is that it offers a rich set of capabilities but the depth comes with bit of a learning curve. Some of their advanced features required technical knowledge or coding experience to fully leverage it. The initial configuration and understanding are more sophisticated functionalities, which may require additional training and onboarding support at the beginning. I would also welcome if they have more guided tutorials regarding their advanced use case scenarios. Review collected by and hosted on G2.com.

Verified User in Retail
UR
Verified User in Retail
Enterprise (> 1000 emp.)
"Extremely powerful tool"
4.5/5
What do you like best about Bloomreach?

Bloomreach has an incredibly powerful set of analytics and segmentation tools, facilitating deep, meaningful understanding of our customer data. It's easy to create highly targeted, trigger-based automations to help achieve our business goals. Overall, it's an extremely versatile tool (one of the most flexible CRM/ESPs that I've ever used) that offers a huge array of customisation over how you use it. Review collected by and hosted on G2.com.

What do you dislike about Bloomreach?

Due to its high level of customization, it can be very complex to understand how to use the various elements of Bloomreach to begin with. Even simple reporting and data analysis can be pretty complicated until you've gained a good understanding of the reports, aggregates, running aggregates, segmentation tools, etc. However, there is a good level of support from CSMs and support teams. Review collected by and hosted on G2.com.

Luthando M.
LM
Luthando M.
Digital Marketing
Enterprise (> 1000 emp.)
"Powerful Platform with a Bit of a Learning Curve"
4/5
What do you like best about Bloomreach?

I use Bloomreach as a comprehensive digital experience platform to improve customer engagement and drive personalized marketing at scale. Its core strength lies in combining customer data, AI-driven insights, and omnichannel campaign execution into one unified solution. What I like most about Bloomreach is how it brings everything into one place. The AI-driven personalization is a standout; it helps us deliver more relevant experiences without a lot of manual effort. Review collected by and hosted on G2.com.

What do you dislike about Bloomreach?

While Bloomreach is a powerful platform, there are a few areas that could be better, such as the interface, which can feel a bit complex at times, especially for new users. Some features have a learning curve and take time to fully understand. Improving the reporting and analytics of the platform, sometimes the platform can feel slow, especially when working with large datasets or complex campaigns. Review collected by and hosted on G2.com.

ME
Matej E.
CRM specialist
Enterprise (> 1000 emp.)
"Bloomreach is very easy to use"
5/5
What do you like best about Bloomreach?

I like the new AI features—creating scenarios and segmentations. Review collected by and hosted on G2.com.

What do you dislike about Bloomreach?

The shortcomings remain roughly the same as in the previous review. Reporting across multiple projects and countries has gotten worse. Other aspects have improved somewhat. Review collected by and hosted on G2.com.

Bianca Natasha D.
BD
Bianca Natasha D.
Omni Coordinator -Markham
Retail
Enterprise (> 1000 emp.)
"Onboarding"
5/5
What do you like best about Bloomreach?

I recently had the opportunity to work with Bloomreach, and I'm genuinely impressed by the platform's capabilities. The ease with which I can create scenarios and campaigns, and view dashboards is impressive. The real-time customer journey optimization ensures a personalized shopping experience, enhancing commerce conversions significantly. What's more, their prompt support team always addresses my concerns swiftly. Overall, a highly recommended solution for any business looking to excel in e-commerce. Review collected by and hosted on G2.com.

What do you dislike about Bloomreach?

The interface can feel busy and overwhelming, especially for new team members or those who aren’t very technical. Review collected by and hosted on G2.com.

Verified User in Retail
ER
Verified User in Retail
Mid-Market (51-1000 emp.)
"Speedy, Reliable Email & SMS Builder That Saves Hours Each Week"
4.5/5
What do you like best about Bloomreach?

Very easy to design emails & SMS on. The integration process was good, had minimal issues so far, however we did have Datacop who helped massively with setting us up on the platform. No issues with performance, it's speedy & reliable, the drag-and-drop interface saves me hours each week. It's quite expensive, but it is an extensive platform. We have noticed an uplift in revenue on emails. I'm yet to deep dive on the AI side of Bloomreach, though some of the things I have tried the platform isn't able to do. I do find the platform quite complex to use sometimes. Review collected by and hosted on G2.com.

What do you dislike about Bloomreach?

It's quite a complex platform so some of the simplest tasks seem quite overwhelming & take more time than they should. I have tried to set up some custom AI blocks but it seems the platform can't do what I'm trying to achieve. Review collected by and hosted on G2.com.

Aayush M.
AM
Aayush M.
Data Engineer - L3
Information Technology and Services
Mid-Market (51-1000 emp.)
"Scalable Customer Experiences with AI Recommendations and Actionable Analytics"
4/5
What do you like best about Bloomreach?

I like most about Bloomreach is how it deliver the customer experience at scale and now days they also added AI driven recommendation and provide better tools for analytical purpose and reporting feature whichprovide actionable insights as a end user Review collected by and hosted on G2.com.

What do you dislike about Bloomreach?

They need to improve documentation as currently as a new user it takes time to learn and adapt and still as a experienced user it feels like complexity for managing advanced usecase while they make it more user friendly Review collected by and hosted on G2.com.