--- title: BL.INK Reviews meta_title: 'BL.INK Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 346 reviews by the users' company size, role or industry to find out how BL.INK works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 346 scale: '5' date_modified: '2026-07-12' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # BL.INK Reviews **Vendor:** Bl.Ink **Category:** [URL Shortener ](https://www.g2.com/categories/url-shortener) **Average Rating:** 4.5/5.0 **Total Reviews:** 346 ## About BL.INK BL.INK powers shortened URLs and QR codes with unlimited data and flexibility, plus a no-code CMS that turns millions of data into dynamic mobile microsites for every single product or experience at scale. Use BL.INK for GS1 Digital Link, personalized 1:1 SMS programs, marketing attribution tracking, and anywhere you connect with customers. Branded, trusted links and QR codes improve engagement/conversion at every single touchpoint with your customers, prospects, supply chain, and partners. BL.INK helps you scale digital product passports (DPP) and customized, personalized landing pages in moments using existing or new data from multiple sources or systems. Easily share information on traceability, sustainability, supply chain, product specifications, warranty registration, post-sale support and more, all from a single QR code, turning your product into an always-on media channel. Role-based access controls, broken link alerts, GS1 Digital Link validation and workflows, ability to edit links with zero down-time, integration with your tech stack, and QR codes that last 50 years. Rules-based link routing for customized experiences. SOC2 Type 2 accredited, encrypted data, GDPR- and HIPAA-compliant. Since 2008, BL.INK has served enterprise organizations including Target, Bank of America, Nestle, Room and Board, and thousands more. ## BL.INK Reviews ### 1. Versatile and easy **Rating:** 4.0/5.0 stars **Reviewed by:** Nell V. | Byebackpain - BBP Method Research Institute, Small-Business (50 or fewer emp.) **Reviewed Date:** December 04, 2023 **What do you like best about BL.INK?** It's like bitly with super power. Rich of features. They can have Qr Codes and URL shorteners all in one place so I can share URL easily to my audiences. Their analytics also good. The features of interoperability, and integration a lot of third-party apps also help me. I like the chrome extension and the Zapier integration makes me can connect to my google spreadsheet and helps me much to manage all campaigns in one sheet. When I really want authority, I can connect my own domain name with their Branded links features. And when I do not use much of their service, I can only pay for what I just need and then can upgrade my plan when I Want to use it more. The routing features to route clicks by date, time, language location and gadgets. They also have very complete documentation knowledge base on their site, I even don't need to contact their support, even it's so easy to chat with them. But they already have it all, each resources is easy to read, with screenshots. They have the getting started knowledge bases too **What do you dislike about BL.INK?** it's beginning to offer higher price limit, some features is not necessary. Looks fancy but still nice. I wish the analytics can better shown more specifics the country **What problems is BL.INK solving and how is that benefiting you?** Shortening URL and with blink it made simple. Many campaigns now got easier analytic tracking, thanks to Bl.ink. I know exactly which button got clicks, which link have good impression. **Official Response from Casie Kruppa:** > Hi Nell! We are thrilled to hear that you have been able to make use of our integrations, analytics, and knowledge base articles. We value the feedback you have provided on our analytics and pricing and greatly appreciate you taking the time to write a review! ### 2. Efficient, user friendly, and it works **Rating:** 5.0/5.0 stars **Reviewed by:** Neil T. | Small-Business (50 or fewer emp.) **Reviewed Date:** November 09, 2023 **What do you like best about BL.INK?** Bl.ink filled a niche in our needs. The team appreciates the user-friendly way we can create links, track usage, and create QR codes, and it is all in one place. Being able to add our own domains and make our online user experience more succinct. The pricing is great and we are getting great value for the dollars spent on Bl.ink. It took very little time to set up and get running, and we've had zero problems since day one. **What do you dislike about BL.INK?** We have not experienced a downside as of yet. Changing an existing link has worked great, and QR codes have been working every time. We are plased. **What problems is BL.INK solving and how is that benefiting you?** Shortening complicated links. Being able to include a link in promotional materials that we can change once the link is created. Additionally, when we have a problem with a hyperlink, we can change the redirect without having to re-distribute the link to clients, customers, or employees! **Official Response from Casie Kruppa:** > Thank you for your positive review Neil! We are thrilled to hear that you had an easy set up process and have found value in many of BL.INK's features including analytics, QR codes, and being able to edit links. Our team looks forward to continuing to support your professional needs! ### 3. Excellent for short links and SO MUCH MORE! **Rating:** 5.0/5.0 stars **Reviewed by:** Elizabeth G. | Small-Business (50 or fewer emp.) **Reviewed Date:** November 08, 2023 **What do you like best about BL.INK?** BL.INK is such a great tool. I initially used it because I needed a link shortener for my funnels and social posts. And it has worked GREAT for that. But it also provides an option to tag your short links and even a QR code. The analytics are also helpful in tracking traffic. Finally, they even allow you to do a full export of all of your links. I cannot recommend BL.INK enough, it is AMAZING. **What do you dislike about BL.INK?** I do not love the mobile app. It is not terrible but it is not great UX. Also is there a way to get biometric login? I consistently have issues getting logged in. Other than these two relatively small issues I love your service! **What problems is BL.INK solving and how is that benefiting you?** Shortening links to make it easy to direct prospects and customers to the information they need. THe QR codes are GREAT for presentations. I also like the easy analytics when I am evaluating partnerships based on traffic. **Official Response from Casie Kruppa:** > Hi Elizabeth! We are thrilled to hear that you have been able to direct your customers and prospects to information they need easily while tracking your link traffic! We appreciate your feedback on the mobile app and we will provide this to our product team - we are working on some exciting updates to the platform in the coming year so be on the lookout for improvements. We appreciate you taking the time to write us a review! ### 4. Great service for churches and small businesses **Rating:** 5.0/5.0 stars **Reviewed by:** Adam J. | Small-Business (50 or fewer emp.) **Reviewed Date:** November 09, 2023 **What do you like best about BL.INK?** Being a small church it is great to have access to so many features included in the free plan. I love that I was able to connect my own domain name to make it easier to trust the links we use. I also appreciate that the service can grow with us for a reasonable monthly cost. Set up is easy and the links have always worked for us without issue. **What do you dislike about BL.INK?** I haven't encountered any downsides with BL.INK. **What problems is BL.INK solving and how is that benefiting you?** We livestream our services and the link changes every time. BL.INK allows us to use the same link every time so people only have to use an easy to remember address to access our service. I can also use a branded link for surveys and forms generated using third party apps so people can trust that it is our content. **Official Response from Casie Kruppa:** > We're thrilled to hear that BL.INK has fit your unique use case for livestream services! We love to hear about positive use cases and appreciate you taking the time to write a review! ### 5. A great way to share links in a more professional way! **Rating:** 4.0/5.0 stars **Reviewed by:** Chris N. | Managing Director, Small-Business (50 or fewer emp.) **Reviewed Date:** November 08, 2023 **What do you like best about BL.INK?** It's easy to use and get visibility of the links you've configured. The flexibility to create both static and dynamic branded links is also great. Adding domains to BL.INK is easy and quick. We use it for a bunch of links we share with customers on a regular basis, including our remote support tool. I've never called on support, so cannot quote on their performance, but I think it says a lot of the platform that I've never needed support! **What do you dislike about BL.INK?** Not really much to say here - if I was being REALLY picky, I'd ask for a simple 'copy short link' button to make it easier to use the links, but it's hardly hard to select the text and press ctrl+c! **What problems is BL.INK solving and how is that benefiting you?** It allows us to share professional looking links with customers! **Official Response from Casie Kruppa:** > Thank you for the positive feedback Chris! We know copying links manually can get pesky - be on the lookout in the future for improvements. We appreciate using your time to write a thoughtful review and hope to continue supporting your professional needs! ### 6. Solid Too, but needs improvements **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** February 08, 2024 **What do you like best about BL.INK?** It's solid and fast too use. It allows us to manage a comples ecosystem of QR codes and short URLs. Customer support is good. **What do you dislike about BL.INK?** The back office requieres a UX refresh, there's a lot of small issues, non of them are critical, but it's like death by a thousand cuts. "You to use the filter, hit enter, the browser loads but nothing happens. Ok, one extra clic every time I need to do something. " There's a lot of configurations that are not accesable, and there's no documentation if it's possible or not. Such as creating custome QR codes. **What problems is BL.INK solving and how is that benefiting you?** Short URL management with QR code generation. All in one place. **Official Response from Casie Kruppa:** > Thank you for taking the time to write a review! We appreciate your thoughts, and we strive to improve the overall customer experience within the platform. If you have additional suggestions or questions do not hesitate to reach out to help@bl.ink. ### 7. A simple way to convert long URLs! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** January 08, 2024 **What do you like best about BL.INK?** The auto generated QR code, along with the option to insert your company logo is a great way to increase ease of access for our members! Along with that, I appreciate the way it recognizes dead links, this greatly helps me to find any sort of missing information hat may need to be recovered! **What do you dislike about BL.INK?** I would appreciate less emails about the broken links! Perhaps a summary twice a week at the most. With an organization as big as ours, we have a lot of them! **What problems is BL.INK solving and how is that benefiting you?** This creates an easy way for people to access various links! Being able to shorten links to something easily remebered helps us to increase the number of people wanting to sign up for something, or fill out a form! **Official Response from Leigh Choate:** > Thank you so much for sharing your experience; we really appreciate it! ### 8. BL.INK Review (Steve Rob Music) **Rating:** 5.0/5.0 stars **Reviewed by:** James F. | Small-Business (50 or fewer emp.) **Reviewed Date:** November 09, 2023 **What do you like best about BL.INK?** BL.INK offers many services for domain redirections, and other customizable features. I can set root pages and a custom 404 page. I also like the quick and fast customer service! I use this frequently so this really helps. I integrate it into my domain which redirects to my website. **What do you dislike about BL.INK?** I need to pay to add more domains. I need to add sudomains but I don't want to pay for the feature. I also don't like how I can't use certain "reserved" words, like merchandise or help, etc. **What problems is BL.INK solving and how is that benefiting you?** This is a service that is also free. Other service providers make you pay to use their service, while BL.INK allows me to use my free plan. **Official Response from Casie Kruppa:** > We're pleased to hear that several BL.INK features fit your needs. Thank you for taking time to provide a review! ### 9. Creating QR codes for GM **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** January 23, 2024 **What do you like best about BL.INK?** BL.INK is very self explanitory to use, with little need for instruction. Typically, needs for QR codes are on an urgent basis and the BL.INK site allows for creation and exporting of files within minutes, which makes everyone happy. **What do you dislike about BL.INK?** I would like to see the ability to export different types of files as well as design/manipulate the creation of the QR code file, itself. Currently there aren't too many options and often time the client wants a specific look. **What problems is BL.INK solving and how is that benefiting you?** I have only been using BL.INK a short period of time, but the system has allowed me to generate codes quickly and accuratley, which is a huge benefit for my internal team and my client. **Official Response from Casie Kruppa:** > Glad to hear that BL.INK provides you a quick and easy solution to generating QR codes. We do have the ability to customize codes further and download in different file types at the enterprise level of our service. If this is something you would like to hear more about feel free to reach out to us at help@bl.ink. We appreciate the time you took to leave us a review! ### 10. bl.ink is great **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Gambling & Casinos | Mid-Market (51-1000 emp.) **Reviewed Date:** October 05, 2023 **What do you like best about BL.INK?** Easy to use, decent customer support even at basic level. We could (and you too) do our own shortener, but you'll spend hours on basic analytics, like time of click. Has occasional but rare downtime but am assured clicks still get through even if reporting is delayed, but this is rare. I'm actually beginning to use bl.ink links everywhere for tracking comms as the interface is so easy to see what's happening anywhere. And the branded links are great. Definitely recommended. **What do you dislike about BL.INK?** I often times wonder about the accuracy of data.. 12,000 clicks from 200 uniques? How is that possible? It's not. Occasional down times, at least on the dashboard side. But clicks and data all still get through (we believe). And the iP addresses sometimes dont make sense. But we'll figure it out. there survey software needs an n/a when rating individual aspects of feature/functionality! But then I'm the survey king! **What problems is BL.INK solving and how is that benefiting you?** where we operate, we really have to keep an eye on deliverability, bl.ink helps us do that. **Official Response from Keven Farnworth:** > Thanks so much for your feedback! We do appreciate your insight into your experience with BLINK. We are always looking into improving our analytics and product options, so we do welcome feedback directly to our team at help@bl.ink. We're glad to hear that you're finding BLINK to be such a help to your business, and we're flattered that you chose to go with BLINK as a solution rather than building out a custom one. Thanks again for taking the time to leave us your feedback! ## BL.INK Discussions - [How may I work with it for my company promotion.](https://www.g2.com/discussions/14413-how-may-i-work-with-it-for-my-company-promotion) - 5 comments, 2 upvotes - [Does BL.INK support QR codes?](https://www.g2.com/discussions/does-bl-ink-support-qr-codes) - 5 comments, 1 upvote - [Do you offer folders to help organize my links?](https://www.g2.com/discussions/do-you-offer-folders-to-help-organize-my-links) - 4 comments, 1 upvote - [Are the short links secure?](https://www.g2.com/discussions/are-the-short-links-secure) - 4 comments, 1 upvote - [What is the difference between the number of clicks and unlimited redirects?](https://www.g2.com/discussions/what-is-the-difference-between-the-number-of-clicks-and-unlimited-redirects) - 1 comment, 1 upvote - [View BL.INK pricing details and edition comparison](https://www.g2.com/products/bl-ink/reviews/bl-ink-review-8071124?section=pricing&secure%5Bexpires_at%5D=2026-07-14+17%3A46%3A29+-0500&secure%5Bsession_id%5D=d799a05f-fced-4dec-afb3-05bc88225607&secure%5Btoken%5D=f84c1d3617434a4203454a488d86944ed214736a696adbe4056cceaf2414c9ba&format=llm_user) ## BL.INK Features **Metrics** - Sessions - Digital Analytics - Engagement - Entry and Exit Pages - Standard Event Tracking - Custom Event Tracking - Return - Conversions - Funnels **Content Creation** - Content Curation - Buyer Personas **URL Shortener** - Branded Shortlinks - Link Analytics - Bulk URL Creation - Historical Shortlink Tracking **Attribution Modeling** - Single-Touch Attribution - Multi-Touch Attribution - Cross-Device Attribution - Offline Attribution - Custom Attribution **Development** - Low-Code or No-Code - Bulk Creation - Analytics - Intuitive Dashboards **Agentic AI - Attribution** - Autonomous Task Execution - Cross-system Integration - Natural Language Interaction - Proactive Assistance **Reporting** - Real-Time Reporting - Trending - Retroactive Reporting - Segmentation - Mobile Reporting - Custom Reports and Dashboards **Optimization** - SEO - A/B Testing - Dashboards & Reporting - Audience Targeting - ROI Reporting **Marketing Distribution** - Segmentation - Personalized Messaging - Website Personalization - Email Campaigns - Digital Advertising - Direct Mail **Tools** - Contact Collection - Audience Insights - Social Sharing **Marketing** - B2B Attribution - B2C Attribution - Marketing Channels - Integrations **Audience Targeting** - Geographic Targeting - Device/OS Targeting - Retargeting **Formatting** - Dynamics Codes - File Formats - Customization **Other** - User Data - Campaign Tracking - Administration Alerts **Logistics** - Customizable Templated Workflows - Version Control - Editing and Approval Tools - Distribution Features - Integrations & APIs - User, Role, and Access Management **Campaign Planning** - Strategy Mapping - Prioritized Accounts - Trending Accounts - Sales Activation **Metrics** - Entry and Exit Pages - Sessions - Engagement - Return - Conversions - Search Rank **Reporting** - Dashboards - Data Visualizations - Custom Reporting **Analytics** - Digital Analytics - Attribution - Data Sharing and Exporting **Agentic AI - Digital Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance - Decision Making **Agentic AI - Penetration Testing** - Autonomous Task Execution - Multi-step Planning - Adaptive Learning - Natural Language Interaction **Agentic AI - Content Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Integrations** - Ad Network Integrations - Buyer Intent Data Integration - Marketing Automation Integration - CRM Integration **Agentic AI - Digital Sales Room** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning **Agentic AI - Business Continuity Management** - Multi-step Planning - Adaptive Learning **Administration** - API / Integrations - Performance and Reliability - User, Role, and Access Management ## Top BL.INK Alternatives - [Bitly](https://www.g2.com/products/bitly/reviews) - 4.5/5.0 (914 reviews) - [Rebrandly](https://www.g2.com/products/rebrandly/reviews) - 4.6/5.0 (345 reviews) - [TinyURL](https://www.g2.com/products/tinyurl/reviews) - 4.3/5.0 (109 reviews)