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LogRocket combines session replay, product analytics, and error tracking – empowering software teams to create the ideal product experience.
Glassbox is the premier provider of AI-fueled customer intelligence solutions, working with the world’s smartest digital brands to revolutionize the way companies engage and connect with their custome
Fullstory is a behavioral data platform that surfaces the sentiment buried between clicks, revealing the untold story behind consumer behaviors. From building better fraud detection and forecasting to
Clarity is a free, easy-to-use tool that captures how real people actually use your site. Setup is easy, and you'll start getting data in minutes. With advanced heatmaps, session recordings, and power
Dynatrace (NYSE: DT) exists to make the world’s software work perfectly. Our unified platform combines broad and deep observability and continuous runtime application security with Davis® hypermodal A
PostHog is the open-source, all-in-one platform that helps engineers build better products. We enable software teams to capture events, perform analytics, record user sessions, conduct experiments a
The all-in-one experience intelligence platform: for businesses that need strong customer understanding quickly. Contentsquare provides actionable insights to easily prioritize decisions and continuou
Lucky Orange can help you understand why your website is getting traffic that doesn’t convert into sales or leads. Our conversion rate optimization tools have been trusted by more than half a million
WalkMe, an SAP company, pioneered the world’s leading Digital Adoption Platform, helping organizations navigate the change brought on by technology across any application or system. Leveraging over a
Pendo helps you deliver better software experiences for happier and more productive users and employees. Pendo helps product teams ask and answer questions like: What features are customers or employe
Quantum Metric is the customer-centered digital analytics platform for today’s leading organizations. Providing a simplified approach to monitor, diagnose and optimize the digital journeys that matter
Digital leaders rely on feedback as the lifeblood of their experience program. But what happens when customers leave confusing, inactionable feedback? Or when customers don’t leave feedback at all?
Mouseflow is a behavior analytics platform that helps businesses understand why visitors don’t convert. With automated friction detection, user journey mapping, session replays, heatmaps, feedback sur
Hotjar, part of the Contentsquare group, provides Product Experience Insights that show how users behave and what they feel strongly about, so product teams can deliver real value to them.
UXCam is an all-in-one mobile app analytics platform that enables companies to understand user behavior. UXCam started as a session replay and heatmap solution, but we realized that there are many
Session replay software allows businesses to capture and analyze a visitor’s interaction on a website. Session replay software captures aspects like mouse movements, typing, scrolling, swiping, and time spent on certain parts of a page. After session replay software gathers the data from a user interaction, the software then reproduces a video recording based on the user’s interaction with the website. This allows businesses to see exactly how a user interacted with their website. While other conversion rate optimization software such as heat maps indicate where a user is spending the majority of their time on a website, it doesn’t offer the answer to why they are spending so much time on a particular part of a website page. Session replay software mitigates this issue by focusing in on the why and formulating meaningful conclusions based on actual user experiences and data.
An important aspect to note about session replay is that although many session replay tools offer video replays of a user’s session on a website, these aren’t live screen recordings of a user’s time spent on the website. Rather these videos are simulated videos based on the events that occurred when the user was on the website. In this sense they are more of a recreation rather than an actual video recording.
Key Benefits of Session Replay Software
Session replay software is all about getting a better picture of the typical customer journey. This software aims to answer a multitude of questions such as where is traffic coming from, which design elements are attracting clicks, how do users interact with promotions and calls to action (CTAs), how far are visitors scrolling down the page, and why do customers leave a website. Having answers to these questions allow businesses to make informed decisions on how to improve the overall functionality and performance of their website.
Identify bugs — Consumers quickly leave a website if they notice it’s taking too long to load or if there are website bugs or other technical issues. IT teams use session replay software to identify at which point in the customer journey is a consumer leaving and whether or not this is due to a technical issue. After identifying the problem they work on potential solutions to improve the overall functionality of the site.
Boost conversion rates — Nothing is more useful to a business than understanding what users like and dislike about the website and brand. Through session replay software businesses are able to check the most common points at which users are abandoning the website. This provides actionable data points where something needs to be improved which in turn keeps customers on the website longer and boosts conversion rates.
Session replay software is truly a cross functional tool that is used by teams looking to identify trends on a website’s functionality and performance. For marketers it is about seeing how often a user clicks on a promotion, or for IT teams identifying areas where visitors are stalling and running into technical issues. Whatever the use case, session replay software is an invaluable tool in a businesses tech stack.
IT teams — Session replay software unveil a variety of bugs and other technical issues that may arise while a customer is navigating through a website. This helps IT and product development teams identify these issues and fix them to improve the usability of the website.
UX designers — User experience designers extrapolate heaps of data from session replay software that help them make more informed decisions on how to best improve the customer experience and the usability of their website. For example, UX designers see what elements consumers use to navigate from one page to another, how visitors interact with CTA buttons, how long it takes for customers to get to a checkout page, and more.
Traffic control — Traffic control settings allow users to decide the percentage of visitor sessions they would like to record. This allows users to only focus on a small sample rather than diving into countless user sessions which is quite time consuming.
Segmented recordings — Session replay software allows users to decide at which points in a customer journey they’d like to record. For example, if a business wants to know how customers are navigating their product listings, they may choose to start recording the customer only when they get to the product listing section. This saves time for businesses that only want to focus on one aspect of the customer journey.
Engagement score — Session replay software provides users an engagement score for each visitor session which measures the level of involvement from any given user. The engagement score is a good indicator of whether or not it’s worthwhile to analyze the session replay.
Filtered search — Alongside an engagement score, another feature that helps users identify the most relevant session replays is filtered searches. Filtered searches allow users to look up session replays based on traffic source, customer location, type of devices, and other relevant parameters.
Notifications — Notification features allow users to set up email or notifications that alert users whenever a session replay has been completed.
Other Features of Session Replay Software: Data Analysis, Search Box, Split URL Testing
Missing context — Although session replay software is quite helpful with providing live looks into how customers are interacting with the website, there still may be some times where there is no explanation for why a user abandoned the website. This missing context for businesses that look into these session replays can be frustrating as it results in wasted time and incorrect hypotheses.
Privacy risks — Many regulators and industry leaders recognize the privacy issues with recording personal customer data without the visitor knowing. While recording a user’s clicks may not raise any red flags, it becomes more of an issue if a customer is inputting personal data such as financial, medical, and password data. Regulators definitely see the risks of session replay software and are actively looking at ways to enforce businesses into notifying customers before they reach a site that they may have their screens recorded. Regardless, businesses must recognize this as a potential breach of trust with customers if they choose to use session replay software for purposes outside of improving website functionality.