--- title: Bing Ads Reviews meta_title: 'Bing Ads Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 384 reviews by the users' company size, role or industry to find out how Bing Ads works for a business like yours. aggregate_rating: rating_value: 3.5 review_count: 384 scale: '5' date_modified: '2026-07-17' parent_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- # Bing Ads Reviews **Vendor:** Microsoft **Category:** [Paid Search Advertising Software](https://www.g2.com/categories/paid-search-advertising) **Average Rating:** 3.5/5.0 **Total Reviews:** 384 ## About Bing Ads Microsoft Advertising, formerly known as Bing Ads, is an online advertising platform developed by Microsoft that enables businesses to create and manage pay-per-click (PPC) advertising campaigns. These ads appear on search engines such as Bing, Yahoo!, and DuckDuckGo, as well as on various partner websites, mobile apps, and videos. The platform offers a range of ad formats, including text ads, product ads, and multimedia ads, allowing advertisers to reach a diverse audience and drive traffic to their websites. Key Features and Functionality: - Diverse Ad Formats: Microsoft Advertising supports various ad types, including responsive search ads, product ads, and multimedia ads, enabling advertisers to choose the format that best suits their marketing objectives. - Product Ads: These ads display rich product information, such as images, prices, and descriptions, directly in search results, enhancing visibility and engagement. - Integration with Google Ads: Advertisers can import their existing Google Ads campaigns into Microsoft Advertising, facilitating a seamless transition and efficient campaign management. - Advanced Targeting Options: The platform offers robust targeting capabilities, including demographic targeting, location targeting, and device targeting, allowing advertisers to reach their desired audience effectively. - Analytics and Reporting: Comprehensive reporting tools provide insights into campaign performance, enabling data-driven decision-making and optimization. Primary Value and User Solutions: Microsoft Advertising provides businesses with a powerful platform to increase their online visibility and reach potential customers across multiple channels. By offering diverse ad formats and advanced targeting options, it helps advertisers deliver relevant and engaging content to their audience, leading to higher click-through rates and improved return on investment. The integration with Google Ads simplifies campaign management for those already familiar with PPC advertising, while the comprehensive analytics tools support continuous performance improvement. ## Bing Ads Pros & Cons **What users like:** - Users find Bing Ads to be **easy to use** , benefiting from straightforward setup and intuitive navigation. (2 reviews) - Users value the **ease of use and support** provided by Bing Ads for effective advertising targeting. (1 reviews) - Users value the **broad audience reach** of Bing Ads, benefiting from its integration with the Microsoft Audience Network. (1 reviews) - Users value the **easy navigation** of Bing Ads, finding it straightforward to manage and optimize campaigns effectively. (1 reviews) - Users appreciate the **great customer support** from Microsoft, which aids in setup and troubleshooting effectively. (1 reviews) - Easy Setup (1 reviews) - Optimization Algorithms (1 reviews) ## Bing Ads Reviews ### 1. A Google Ads copycat without the quality **Rating:** 1.5/5.0 stars **Reviewed by:** Verified User in Logistics and Supply Chain | Small-Business (50 or fewer emp.) **Reviewed Date:** December 08, 2021 **What do you like best about Bing Ads?** Bing Ads has most of the same features you would find in Google Ads for creation and analytics **What do you dislike about Bing Ads?** We have had two occasions where click fraud caused huge budget spikes, costing us thousands of dollars, and no refunds were given because their investigation could not verify the clicks were fraudulent. Generally, the interface and tools seem to have less thought into the design than Google Ads. It feels like Bing Ads is always playing catch-up by copying Google. **What problems is Bing Ads solving and how is that benefiting you?** We wanted to broaden our digital marketing. It ended up porrly performing and having issues with click fraud that caused us to stop using it at all. ### 2. Good platform for advertising that is less costly than others **Rating:** 4.0/5.0 stars **Reviewed by:** Connor O. | PPC Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** August 22, 2021 **What do you like best about Bing Ads?** It is less costly than other platforms and very easy to setup and as you can import from many others. They are also very innovative with new things they add to the platform. **What do you dislike about Bing Ads?** There is less people searching on Bing, so you will likely not find too many users on here **What problems is Bing Ads solving and how is that benefiting you?** It is a great supplemental marketing platform to Google and Facebook. We have realized their support is much better than the other two and the platform is getting better all the time ### 3. Cheaper Google Ads alternative with better ROI **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** April 21, 2022 **What do you like best about Bing Ads?** LinkedIn Audience integration is one of the best advantages to narrow campaigns, especially for B2B. **What do you dislike about Bing Ads?** Market size compared with the biggest competitor, Google Ads **What problems is Bing Ads solving and how is that benefiting you?** You can get traffic cheaper for keywords that are usually expensive on Google Ads. ### 4. Bing Ads Recommendation **Rating:** 3.5/5.0 stars **Reviewed by:** Shane M. | Paid Media Operations Associate(Jellyfish Academy), Marketing and Advertising, Enterprise (> 1000 emp.) **Reviewed Date:** August 31, 2021 **What do you like best about Bing Ads?** They're really competing with Google and implementing features that improve the UI and productivity overall. Love the new UI they recently implemented! **What do you dislike about Bing Ads?** There is always a lag between Google implementing a new feature which is understandable as the environment changes so rapidly. **Recommendations to others considering Bing Ads:** It's a must along Google Ads the traffic share in Bing is really valuable across multiple facets. **What problems is Bing Ads solving and how is that benefiting you?** There is no way to implement location codes targeting via bulk other than contacting Bing Reps. ### 5. Great platform just smaller scale **Rating:** 4.0/5.0 stars **Reviewed by:** Lori D. | Supervisor, Enterprise (> 1000 emp.) **Reviewed Date:** March 19, 2021 **What do you like best about Bing Ads?** Bing Ads (or now Microsoft ads) is a great platform for search as well as other native units. It has strong performance compared to competitors, and offers all the same optimizations and reporting metrics. Although in some aspects Bing follows Google's updates, however Bing has been much more open to change and adjusting to a clients needs which may not traditionally be on their roadmap for updates. For my client specifically, they made an entire ad type update in order to accommodate the T&Cs needed for a certain campaign of ours. These are changes that their competitor (Google) would never be as open to. **What do you dislike about Bing Ads?** The main downslide of this platform is it's scale, which is hard to compete with when you're comparing it against the Google giant. Also on the down side, Bing is usually a couple steps behind Google. They tend to follow each other when it comes to major industry changes, with Bing rolling out their updates a couple months after Google. **Recommendations to others considering Bing Ads:** Think of Bing as an extension of your search campaigns, not a replacement for Google. Bing is an excellent way to increase reach and scale and further capture all of the demand for your business with efficient performance. **What problems is Bing Ads solving and how is that benefiting you?** Bing is a great addition to any search program, it captures consumer demand coming in through the platform. Performance is always strong as costs on this platform is usually cheaper than its competitor due to less advertising competition in the space. The platform also has reach outside of bing.com itself with their search network partners which include high profile engines such as yahoo and aol. ### 6. I like Logarithmus in it **Rating:** 4.5/5.0 stars **Reviewed by:** Khaled J. | Mechanical Engineer and training, Small-Business (50 or fewer emp.) **Reviewed Date:** December 29, 2021 **What do you like best about Bing Ads?** Bing is better than a lot of search Engines, how the results appears **What do you dislike about Bing Ads?** Sometimes some ads between the results and in ruach hour the server is slow **What problems is Bing Ads solving and how is that benefiting you?** You can add a banner to filter the search Results, depends on what Categorie are u looking for ### 7. Paid marketing channel worth trying **Rating:** 4.5/5.0 stars **Reviewed by:** Denis M. | Marketing Lead, Mid-Market (51-1000 emp.) **Reviewed Date:** August 19, 2021 **What do you like best about Bing Ads?** Bing provides a wide array of tools to prepare, launch and scale your advertising campaigns. They're also offering advertising on more niche websites like duck-duck go for example. They also have online chat support which is very knowledgeable and helpful. **What do you dislike about Bing Ads?** At the moment they are not offering any video advertisement like the one on Youtube. **What problems is Bing Ads solving and how is that benefiting you?** Bringing new leads for our IT Outsourcing business, as well as increasing subscribers base for our app. ### 8. Too far behind Google in ease of use and volume of traffic so much lower **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Facilities Services | Mid-Market (51-1000 emp.) **Reviewed Date:** September 29, 2021 **What do you like best about Bing Ads?** You can import Google Ads campaigns, meaning you do not have to recreate them again! **What do you dislike about Bing Ads?** There is a lack of volume compared to Google, and some of the reports are not as easy to find and use (particularly the search query reports). **Recommendations to others considering Bing Ads:** Bing Ads is good for finding a different audience that is not using Google search, but it is a devil to use, especially, when you are used to Google Ads. **What problems is Bing Ads solving and how is that benefiting you?** Different demographic use Bing Ads compared to Google so it does give you a different audience. ### 9. Great way to supplement your advertising **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 23, 2021 **What do you like best about Bing Ads?** Importing campaigns from google ads is super easy and running campaigns in there is a breeze **What do you dislike about Bing Ads?** limited traffic available in the platform **Recommendations to others considering Bing Ads:** go for it. 1/3 of all users are still using this platform as search **What problems is Bing Ads solving and how is that benefiting you?** getting in front of anyone using ### 10. Overated product in competition with Google Ads **Rating:** 3.5/5.0 stars **Reviewed by:** Ritik B. | Full Stack Developer, Small-Business (50 or fewer emp.) **Reviewed Date:** August 13, 2021 **What do you like best about Bing Ads?** I enjoy keyword search and optimization, and my favorite feature is Bing's Syndicated search partners. **What do you dislike about Bing Ads?** That the Bing Ads interface lacks the same number of choices as the Adwords interface. On BingAds, our outcomes have been a bit hit-or-miss. **What problems is Bing Ads solving and how is that benefiting you?** Identifying which campaigns require improvement based on impression share and budget. ### 11. Bing Ads **Rating:** 1.5/5.0 stars **Reviewed by:** Verified User in Mining & Metals | Mid-Market (51-1000 emp.) **Reviewed Date:** July 13, 2021 **What do you like best about Bing Ads?** The simplicity of being able to use the system without it becoming too much. I think being able to search for anything and everything was a huge plus point to not be limited **What do you dislike about Bing Ads?** That it could lag in some times of searching material, making it hard to filter out bogus results. I wish there wa a feature to filter out results so that we can differentiate and make it even more broken down so we only see what we need or what would fit our criteria. **Recommendations to others considering Bing Ads:** Please maybe add a filter to narrow down results more **What problems is Bing Ads solving and how is that benefiting you?** That they need to filter out the ones or have a filter feature to make the search easier. We use to search up prospective clients who are on the brink of contracts, to learn more about them before meeting them on our team. ### 12. Easy to use, cheaper than Adwords **Rating:** 4.5/5.0 stars **Reviewed by:** Kelsey R. | Digital Marketing Manager, Printing, Mid-Market (51-1000 emp.) **Reviewed Date:** July 30, 2018 **What do you like best about Bing Ads?** Easy dashboard, compatibility with adwords to import campaigns, etc. **What do you dislike about Bing Ads?** n/a - I usually use Wordstream to manage my PPC changes **Recommendations to others considering Bing Ads:** worth using if your target customers are using Bing to search. Research who uses Bing to see if it's a good fit for your market. **What problems is Bing Ads solving and how is that benefiting you?** Capturing more clicks and web traffic to convert with a lower CPC than Google adwords or FB ads ### 13. Helpful Platform, But Not As Strong As Google Ads **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** August 24, 2021 **What do you like best about Bing Ads?** Ease of connection to Google Ads, relatively simple interface and settings structure. **What do you dislike about Bing Ads?** The interface has some weird quirks that can be frustrating, research and planning tools are lacking or no -existent, and the Bing search network just isn't as significant of Google's. **What problems is Bing Ads solving and how is that benefiting you?** Awareness and lead generation for small businesses. ### 14. Plenty of Features but Buggy **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Internet | Small-Business (50 or fewer emp.) **Reviewed Date:** August 19, 2021 **What do you like best about Bing Ads?** Can often find cheaper CPC than Google, while also having most of the same features. **What do you dislike about Bing Ads?** Ads randomly stop serving sometimes. I've been able to temporarily fix it by adjusting geo-targeting. Customer service has not been able to help. Been an issue for months. **What problems is Bing Ads solving and how is that benefiting you?** We are driving relevant traffic to our website. ### 15. Helps customers find you **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Mechanical or Industrial Engineering | Small-Business (50 or fewer emp.) **Reviewed Date:** November 23, 2021 **What do you like best about Bing Ads?** It does what it's supposed to: create more clicks. **What do you dislike about Bing Ads?** It's a pain to set up and seems wasteful as far as budget. **What problems is Bing Ads solving and how is that benefiting you?** It helps customers find my business. I've found that many people want my services. ### 16. Lower volumes than Google Ads, more qualified traffic **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** August 17, 2021 **What do you like best about Bing Ads?** Even though you will see that Bing Ads volumes are a fifth of Google ads, because there is less competition, you will have higher Search Impression shares. This lead to lower CPC's which means cheaper traffic. **What do you dislike about Bing Ads?** Sometimes it takes to long to implement updates. **Recommendations to others considering Bing Ads:** - I wouldnt recommend it if you have low budgets. **What problems is Bing Ads solving and how is that benefiting you?** - We tend to see an older audience when using Bing Ads - Cheaper traffic - HIgher Impression Share - Lower Bounce Rates ### 17. Great search platform to target more B2B users **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** November 12, 2021 **What do you like best about Bing Ads?** Makes your life easier with the option to import Google ads campaigns. **What do you dislike about Bing Ads?** Always behing Google ads and less user friendly. **What problems is Bing Ads solving and how is that benefiting you?** Target search users on Microsoft & Yahoo placements. ### 18. A SMART SOLUTION FOR SMART USERS FOR PROMOTING YOUR IDEAS AND BUSINESS **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Enterprise (> 1000 emp.) **Reviewed Date:** April 09, 2021 **What do you like best about Bing Ads?** Ease of use and interactive nature for users. **What do you dislike about Bing Ads?** User interfaces can be further updated further especially attractiveness of advertisements. **Recommendations to others considering Bing Ads:** Useful and effective for business solutions **What problems is Bing Ads solving and how is that benefiting you?** It helps in reaching out to the large audience. ### 19. A alot cheaper than google ads **Rating:** 3.5/5.0 stars **Reviewed by:** Phillip L. | Director of Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** March 31, 2021 **What do you like best about Bing Ads?** The CPC is alot less than what you would pay for google ads especially in our industry **What do you dislike about Bing Ads?** Low search volume, and no video advertising or remarketing options **What problems is Bing Ads solving and how is that benefiting you?** We are able to advertise to an older demographic or people who do not use google at a lower cost ### 20. Bing ads terrible experience **Rating:** 0.0/5.0 stars **Reviewed by:** Richard M. | Founder, Mid-Market (51-1000 emp.) **Reviewed Date:** May 10, 2021 **What do you like best about Bing Ads?** Can copy campaigns from Google ads to save time **What do you dislike about Bing Ads?** Over the top security features that lock you out of account for no reason. Terrible customer support that are completely incompetent and unable to assist. Google ads far superior. **What problems is Bing Ads solving and how is that benefiting you?** I was not able to use Bing ads for long enough to realise any benefits or solve any problems. ### 21. Google Ads copy cat **Rating:** 4.5/5.0 stars **Reviewed by:** Lori D. | Advertising Supervisor, Enterprise (> 1000 emp.) **Reviewed Date:** July 29, 2020 **What do you like best about Bing Ads?** Bing is relatively user friendly. If you have worked in Google Ads, you will be able to translate that over to Bing very easily. One of the best parts of Bing is being able to import your Google Ads campaigns directly over to Bing, ensuring everything is mirrored across both engines. Bing also opens up your inventory to additional search partners which perform very well outside of their already impressions O&O properties (including AOL). Also, in my experience with them as a partner, Bing is very willing to make updates to their offerings that are specific to a clients needs (whereas Google is not as willing to make these changes). **What do you dislike about Bing Ads?** Bing does lag behind in the industry a bit. Usually they follow in the foot steps of Google Ads, coming out with the same developments a few months afterwards. This can be frustrating at times if you are trying to keep your strategy for each engine the same. This has happened for expanded text ads, responsive search ads, and sunsetting average position as a performance metric. **Recommendations to others considering Bing Ads:** Bing Ads is highly recommended for anyone looking to scale their search buys. Bing offers incremental reach to your ever green Google Ads buy. From my experience they have strong performance and their representatives are very helpful. **What problems is Bing Ads solving and how is that benefiting you?** Bing opens up scale and inventory for search. Although they do not have the same reach as Google, they typically do out perform Google for the accounts that I have worked on in terms of CPC's and conversion rates. ### 22. Simple, easy but could use some improvements **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** August 17, 2021 **What do you like best about Bing Ads?** easy to use and for beginners to pick up quickly **What do you dislike about Bing Ads?** performance is inconsistent, there are good months and bad months **What problems is Bing Ads solving and how is that benefiting you?** Improving search ads performance, understanding and assessing how keywords are performing ### 23. A less competitive Advertising Platform **Rating:** 3.5/5.0 stars **Reviewed by:** Debbie S. | Mid-Market (51-1000 emp.) **Reviewed Date:** October 05, 2020 **What do you like best about Bing Ads?** Bing it makes it very easy to bid on ads for a cheaper price here to Google ads. Although there is less traffic, produces high quality results. This is what makes Bing a secret gold mine. **What do you dislike about Bing Ads?** I dislike the clunky UI of Bing. At first glance it seems very confusing to work with. However after while it becomes fluent. **Recommendations to others considering Bing Ads:** I would highly recommend diversifying Where are you spending your ad budget. Bing ads allows you to spend less while yielding the same results. **What problems is Bing Ads solving and how is that benefiting you?** With Bing ads, we are lowering our cost per conversion by diversifying where we advertise. We found Bing as a good platform to lower our ads pens while still acquiring new leads. ### 24. Serious effective and simple **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in E-Learning | Enterprise (> 1000 emp.) **Reviewed Date:** September 28, 2020 **What do you like best about Bing Ads?** I like Bing ads cause i can operate easily and it offers trustful tools. I know that it is also fair compared to other competitors. I also use it to validate all of the criteria and board i am creating for my specific work and coordination. Using Bing As is also the way that I can run tests to validade my assumptions of something. It is for now a very unexplored tool compared to the others and for sure, and for now, that is one of the reasons that makes it so good. You can also make sure they will not be taking advantage of their data...and so it will be for sure much much much more accretive and a lot lot lot more trustworthy. At the moment Bing Ads is my golden mine of the moment.Working for tech industry for years, I am also looking internally for a nice and user friendly platform like that, but i cant not find! Maybe i can send it to my developers team and they create a version lke that for us in the future! lol im only jkoing! but good work, bing!!! Thank you very much for making the tool available! **What do you dislike about Bing Ads?** There is only one down side of it is that as is kinda new so I cant compare much with different possibilities of criteria, but it worths. **What problems is Bing Ads solving and how is that benefiting you?** I am solving how to match different ads, and create a lot better scenarios. ### 25. Highly Recommended **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** April 10, 2021 **What do you like best about Bing Ads?** It's easier to use and cheaper when compared with it's competitors. It is also quite effective in terms of optimisation and reporting metrics. The fact that you can import your google ads campaigns directly over to Bing is just phenomenal. **What do you dislike about Bing Ads?** User interface is a bit boring. Nothing new here. **What problems is Bing Ads solving and how is that benefiting you?** Clicks per view. ### 26. Bunch of tools for small businesses **Rating:** 5.0/5.0 stars **Reviewed by:** ANIL P. | Independent Business Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** April 08, 2020 **What do you like best about Bing Ads?** Various options for connecting, importing and aligning web properties distributed over other platforms. **What do you dislike about Bing Ads?** Can't pay with Debit cards in India. But as you can make payments via Check/bank transfer, it's not a big issue. **What problems is Bing Ads solving and how is that benefiting you?** As a business I need to reach more prospects. So along with Google ads if I setup Bing ads also when a good deal comes in I can reach more prospects who may be searching for products in different platforms. If there are good procurement facilities with reasonable margin and if you can understand where the market is, it is easy to extend your reach to the needed through Bing Ads, because you can even simply import ads created in Google ads without much knowing about the backend technicalities. There are lot of tools called bing webmaster tools connected to Microsoft account which can be set up without so much of technical knowledge. They can be used to interconnect your web properties spread across the width and breadth of the internet so that you can simply concentrate on goodnesses you market or sell. Their billing support team is speedy enough to clear the headaches in billing doubts with live collaboration so that whenever you have to correct any anomalies it's a matter of minutes. If you have Google my business account and Bing places for business account you can sync those using Microsoft tools there and if you are a creative type you can reach maximum number of customers with the products you have listed there. But always be with updated products and services you sell with adequate stock before you plan to advertise on both platforms. Moreover as you can get almost doubled in terms of audience reach when you advertise on both platforms, you should concentrate on product quality. Because without quality in products you have, you can only get views or clicks. That's what I realized using both of them. ### 27. Great service! **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Small-Business (50 or fewer emp.) **Reviewed Date:** March 09, 2021 **What do you like best about Bing Ads?** How complimentary they are and how they try their best to get your ad to perform to the best of its ability. **What do you dislike about Bing Ads?** There was quite a bit of back and forth for my liking. Wish I could have been a little more hands off. **Recommendations to others considering Bing Ads:** Use it! **What problems is Bing Ads solving and how is that benefiting you?** They reach my exact target audience every-time and that is huge for us! ### 28. Not worth it **Rating:** 0.0/5.0 stars **Reviewed by:** Verified User in Online Media | Small-Business (50 or fewer emp.) **Reviewed Date:** August 17, 2020 **What do you like best about Bing Ads?** I don't have anything good to say about my experience with Bing ads **What do you dislike about Bing Ads?** Not only was it not as helpful in bringing in traffic as Google, but the promotions are also tricky. First I tried both google and bing ads. For 50$ at google, I roughly got 500 clicks. At Bing for 50$, I got 65 clicks. That's a massive difference in traffic for the same about of money. Second I never got their "spend 25$ and get 100$" promotion. I have a website using Wix and they told me that all I need to do to get the promotion is sign up. No code required. Bing's website said you will get 100$ after spending 25$ if you sign up now, in the fine print it said there was a code needed but never gave a code. They expected you to contact them waste time with a chat message to then get the code. That to me is a cheap trick. Finally, they have almost the exact same form and sign up questions as Google. I don't know who was first and who copied who but I literally copied and pasted my information in the Google form to the Bing form. Even though they are almost the same, Bing still made their website clunkier and slightly harder to use. **What problems is Bing Ads solving and how is that benefiting you?** I did try and reach out to someone at Bing. They gave me the code to get 100$ but of course, I need to spend 25 more when I already spent 50. So for the amount of traffic I would get I decided it wasn't worth it. ### 29. Great Platform To Advertise **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** April 10, 2021 **What do you like best about Bing Ads?** It has the nice advertising functionalities **What do you dislike about Bing Ads?** It has less advertising features as compared to other platforms. **Recommendations to others considering Bing Ads:** Yes **What problems is Bing Ads solving and how is that benefiting you?** We are increasing our sales and driving growth to our online store ### 30. Good and effective traction **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Enterprise (> 1000 emp.) **Reviewed Date:** April 13, 2021 **What do you like best about Bing Ads?** Brings in consumers - volume wise, it's effective **What do you dislike about Bing Ads?** Doesn't really bring in visitors who stay and show actions **What problems is Bing Ads solving and how is that benefiting you?** Raising awareness and increasing brand digital footprints ### 31. Bug Ridden System which is not really worth the effort for UK sellers **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** November 26, 2020 **What do you like best about Bing Ads?** Import from Google Ads is the only saving grace. **What do you dislike about Bing Ads?** Performance from syndicate sites are terrible, Local Inventory Ads don't work and go to 404 pages on Bing, Microsoft Merchant Center is riddled with bugs, limits of feeds you can upload. **What problems is Bing Ads solving and how is that benefiting you?** It ticks along, but isn't worth the "management time" for most smaller UK retailers. ### 32. Discounted PPC Campaigns. **Rating:** 4.0/5.0 stars **Reviewed by:** Lydia B. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 17, 2020 **What do you like best about Bing Ads?** I love Bing Ads because they offer the same results as other PPC campaigns for a way cheaper price due to the lack of traffic. Since most people prefer other search engines, bing has been out of the light. I love it because it produces the same result regardless of the origin of the traffic. **What do you dislike about Bing Ads?** I dislike the UI/ Dashboard you use for setting up campaigns. It's very confusing your first time around. I would love to see a basic version of it, or have it decluttered. It is not visually appealing **Recommendations to others considering Bing Ads:** In our industry, it seems like Bing Ads is our secret weapon. There aren't many competitors using bing ads in our field, so we always appear at the top. If you are already running PPC Campaigns on other platforms, I recommend you to look at Bing and try it out! **What problems is Bing Ads solving and how is that benefiting you?** With Bing Ads, we're able to set up PPC Campaigns to target our audience that need Pest Control right there and then. This allows us to reach out to our clients directly when they're in need of our service. With Bing, we have saw a decrease in ad spend and an increase of clicks compared to some of the other ad platforms we use. ### 33. PPC Ads on Sale **Rating:** 4.5/5.0 stars **Reviewed by:** Todd P. | Digital Marketing Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** November 12, 2019 **What do you like best about Bing Ads?** Bing ads is great when it comes to PPC Campaigns. You'll find that a lot of the Keywords are a lot cheaper than their competitors campaigns. Bing Ads also implemented a great bidding system to ensure there is not a monopoly on certain keywords. Allowing you to compete with major power houses with a bigger budget than you. I also love how they will personally help you set up advertising campaigns over the phone to ensure you're getting the most conversions for your dollar. **What do you dislike about Bing Ads?** I dislike the UI. Bing has done everything great when it comes to implementing an advertising platform, where they fall is their UI. It's very complicated and clunky compared to their competitors. However it's a small price to pay compared to their positives. **Recommendations to others considering Bing Ads:** If you are already using any form of PPC campaigns or advertising. Give bing a try, they have alot of traffic and are an untapped gold mine. You can get alot more results for the same budget compared to your competitors. **What problems is Bing Ads solving and how is that benefiting you?** With Bing Ads, we have been able to reduced some of our advertising budget and increase conversions by simply using PPC Campaigns on their platform. They have been able to get us the same call to action buttons, and extensions that Google offers for a cheaper price and produce the same quality of clicks/leads. ### 34. Advertising on Sale **Rating:** 4.0/5.0 stars **Reviewed by:** Jason G. | Local Application Developer, Small-Business (50 or fewer emp.) **Reviewed Date:** October 22, 2019 **What do you like best about Bing Ads?** I love Bing Ads for one major reason. The bidding for PPC Campaigns is way cheaper compared to their competitor, allowing you to get the same results for way cheaper. Bing also has amazing tools to set up campaigns and choosing keywords that are very similar to the ones you have, allowing you get more traffic. **What do you dislike about Bing Ads?** I dislike how hard it is to navigate their their dashboard. It is very confusing. I had to got though 3 seperate pages just to turn back on one of my campaigns. Another downside is Bing can spend up to 1.5 times your budget without telling you. So always set it below your actual budget. **Recommendations to others considering Bing Ads:** I would highly recommend using Bing Ads, but you should definitely take the time and resources to experiment with it. If you don't know exactly what you're doing you will just be throwing money away. **What problems is Bing Ads solving and how is that benefiting you?** With Bing Ads, we have been able to advertise our Services for way cheaper than Google Ads and get the same results. At the end of the day every user is going into our sales funnel regardless of what search engine they use. Allowing us to turn that PPC into a lead and then eventually a sale. ### 35. It's an extra channel that ticks itself along **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** October 01, 2019 **What do you like best about Bing Ads?** Mircosoft have found a good balance between aligning with Google and innovating themselves. You can copy over your Google Ads easily but also test other things on Bing. **What do you dislike about Bing Ads?** Limited users are the biggest issue. A lot of times we will have a really good performance, but then we can't really take it further. **Recommendations to others considering Bing Ads:** You probably won't need to invest as much as Google, so it's worth giving it a test to see how it performs. You can just copy over your campaigns, so the barrier to entry is quite low. **What problems is Bing Ads solving and how is that benefiting you?** It's another channel and one that we find can perform better than Google. We use it as a supplementary and because Google is the biggest player, but we want to support other channels. Invest in them to see them grow. We never want to put all of our eggs in one basket. ### 36. good to use if you understand the target demographic that actually uses bing as a search engine **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** August 27, 2019 **What do you like best about Bing Ads?** ease of use lots of invitation offers such as in the UK £75 free to try out bing ads with no money needed ( other search engines such as google do a pay £25 and get £75 on top, and also double your money up to £150 i believe). Great if you know who uses bing as a captured more mature market/audience ease of campaign setup cheaper cost per click than google ads ability to import campaigns including from google adwords good inbuilt keyword tool ( i prefer googles adwords keyword tool ) quick ad approval time good support network online as well as campaign managers via the phones good testing ability good keyword/click rules such as broad match, exact match etc etc **What do you dislike about Bing Ads?** the less use compared to google that bing gets can be costly with low conversions if you dont know how to setup the campaigns and ads properly **Recommendations to others considering Bing Ads:** understand the users of Bing to really get some targeted traffic. With regular high value offers and discounts from Bing ads, it's a great way for new start up businesses to try and also test Bing ads without spending any money ( and at £75 as of 2018, its no £5 light usage offer ) **What problems is Bing Ads solving and how is that benefiting you?** instant traffic and sales for new websites and businesses get your products and services in front of highly targeted audiences, demographics, geographics, users, devices etc etc speed of campaign setup when you know what your doing ( and we all need more time to run our businesses and work for employers ) ### 37. Bing Ads make my advertising campaigns profitable **Rating:** 4.0/5.0 stars **Reviewed by:** Leen S. | Human Resource Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** May 22, 2019 **What do you like best about Bing Ads?** I really like Bing Ads since I can make my advertising campaigns with all the confidence they're demonstrated to the audience which I require and which segment and Cost-per-click are quite rewarding in my average revenue. The amount which I invested in ads daily can be certain that I will gain productively. **What do you dislike about Bing Ads?** While creating the first ad campaign with bing ads, it takes too much time to approve the ads for the first time. Also, it doesn't give too much advertisement options like google ads. **Recommendations to others considering Bing Ads:** If you wish to advertise your products, service or website, Bing Ads will certainly be a wise decision to get it done because it has great CPC rates and plenty of possibilities to grow your invested amount. **What problems is Bing Ads solving and how is that benefiting you?** Bing Ads assists our organization to get the preferred target audience who are really serious about our services and products of our company. Bing Ads is trustworthy and that we have enough time dealing with Bing ads in a very secure way. ### 38. With Bing my advertising campaigns are successful **Rating:** 5.0/5.0 stars **Reviewed by:** Victor J. | Representante del servicio de atención al cliente, Enterprise (> 1000 emp.) **Reviewed Date:** April 28, 2019 **What do you like best about Bing Ads?** I like Bing Ads because I can create my advertising campaigns with the assurance that they will be shown to the public that I need and which segment and CPC is very profitable for my average earnings. The investment I make per day can be sure that I will return successfully. I trust this Microsoft Advertising Platform and I keep investing my money with them, it's EXCELLENT **What do you dislike about Bing Ads?** sometimes tend to have problems with the method of payment with credit cards but once I speak with the support they give me a solution quickly. But I have no complaints about its operation since I receive more scope than I always hope and always my numbers are better every day as long as I segmented my campaigns and know how to use the keywords to reach the ideal public. **Recommendations to others considering Bing Ads:** If you want to promote your mini company or big company Bing Ads will be a good option to do it since it has good prices and a lot of potential to multiply your investment and earnings Bing Ads is very good and is ideal for you and your campaigns I recommend it **What problems is Bing Ads solving and how is that benefiting you?** Bing Ads helps our company to obtain the desired audience and is very interested in our products and services for our company. Best Buy Bing Ads is reliable and we have time working with Bing in a safe way. ### 39. Easy to use but no conversions **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.) **Reviewed Date:** August 31, 2019 **What do you like best about Bing Ads?** I liked that they give a free trial in effect because if you spend 25 dollars you can get 100 dollars credit. It was also really easy to use compared to adwords and FB ads. **What do you dislike about Bing Ads?** I did not get any conversions even though people were clicking on my link. Some keywords were also included that I had to take out e.g. I was selling baby products and yet I paid for clicks for "free baby products" which wasn't any good since this keyword has no commercial intent. I had to manually remove this keyword but I had already paid for some clicks on this. **Recommendations to others considering Bing Ads:** Make sure you take advantage of the offer for a free $100 credit to test the service out and see if you get conversions. **What problems is Bing Ads solving and how is that benefiting you?** Bing ads helped get people clicking on my link and going to my website but overall I did not receive any benefit from this. ### 40. PPC Ads heavily discounted **Rating:** 4.0/5.0 stars **Reviewed by:** Brad D. | General Projects Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** August 11, 2019 **What do you like best about Bing Ads?** I love bing ads, it’s a great alternative to Google Ads. Since not that many people advertise on bing ads you can get the same results for a way cheaper price when bidding! **What do you dislike about Bing Ads?** I dislike the UI, I keep on my ads running on a schedule and it’s a huge hassle to turn them back on because you have to go through 5 different pages just to do it. **Recommendations to others considering Bing Ads:** Bing ads is definitely a great way to diversify your advertising cost. They have a way cheaper CPC as there’s less traffic, and each conversion produces the same results! **What problems is Bing Ads solving and how is that benefiting you?** With google ads were able to run PPC campaigns for a significantly cheaper bid price allowing us to advertise a way lover price. ### 41. Sometimes More Expensive Than Google But Improving **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Enterprise (> 1000 emp.) **Reviewed Date:** October 22, 2019 **What do you like best about Bing Ads?** Bing has an entirely different audience than Google and its features are often mirrored. You can reach a different audience at similar costs. **What do you dislike about Bing Ads?** The interface isn't very pretty and sometimes feature adoption lags really far behind Google. One thing that is unideal is that SA360 and other platforms aren't always equipped to feature Bing coverage. **What problems is Bing Ads solving and how is that benefiting you?** In the CPG world, Bing accounts for nearly 40% of traffic. Being in Bing can help us to reach these people with our message when they are looking for it. ### 42. Help increase the audience on the website **Rating:** 4.5/5.0 stars **Reviewed by:** Ronald H. | Sales Attendant, Enterprise (> 1000 emp.) **Reviewed Date:** May 20, 2019 **What do you like best about Bing Ads?** I like Bing Ads because it is perfect for creating advertising campaigns at a lower cost. The platform is very easy to use and has a clean interface that helps optimize and manage each ad in order to get the most out of all the traffic that this platform can provide. **What do you dislike about Bing Ads?** We have had some problems to be able to add our credit cards and be able to pay for the campaigns that we have executed. **Recommendations to others considering Bing Ads:** If you want to promote any project you have in mind Bing Ads is a very good option because it has very good traffic at an excellent price. **What problems is Bing Ads solving and how is that benefiting you?** Bing Ads has helped us to obtain the desired audience we need to increase our sales. ### 43. Target your ideal customer at their finger tips! **Rating:** 3.5/5.0 stars **Reviewed by:** Ryan S. | Business Development Rep, Small-Business (50 or fewer emp.) **Reviewed Date:** June 13, 2019 **What do you like best about Bing Ads?** I love Bing Ads main because of the lower CPC they offer compared to their competitor google, while they tend to have less traffic they yield the same results as Google. They also offer great tools in to manage your business's ad campaigns such as targeting and live support! **What do you dislike about Bing Ads?** I dislike the lower traffic on keywords compared to their competitor! **Recommendations to others considering Bing Ads:** With Bing Ads I would highly recommend not using them as your primary source of ad targeting, I would recommend using it jointly with other ad targeting platforms such as Facebook, Google, and more! **What problems is Bing Ads solving and how is that benefiting you?** Wiht Bing Ads we are able to target clients we need to bring them to our website with just a keyword. We have seen with certian keywords, we have a way higher Click Through Rate that allows us to convert our visitor into a lead! ### 44. It is very easy to segment ads on this platform **Rating:** 4.5/5.0 stars **Reviewed by:** Russell S. | Team Captain, Mid-Market (51-1000 emp.) **Reviewed Date:** May 20, 2019 **What do you like best about Bing Ads?** I like Bing Ads because I can create different advertising campaigns segmented to the target audience what I'm looking for, obtaining a much lower cost per click. Thanks to the fact that the platform is very well configured, it is possible to segment the traffic efficiently in order to obtain better results. **What do you dislike about Bing Ads?** The tutorials to get acquainted more quickly with the user interface do not help at all, making people who start using this platform feel lost. **Recommendations to others considering Bing Ads:** Before trying your luck at Bing Ads, I recommend first trying Google Ads to adapt more quickly. **What problems is Bing Ads solving and how is that benefiting you?** Since using Bing Ads we have been able to obtain a greater number of visitors to our website. ### 45. Better keywords at a cheaper price **Rating:** 4.0/5.0 stars **Reviewed by:** Leonardo S. | VP of Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** July 23, 2019 **What do you like best about Bing Ads?** I love that they keyword bidding process is a lot smaller than google, allowing you to bid on keywords you wouldn’t have been able to in the first place. **What do you dislike about Bing Ads?** I dislike that bings search engine gets less traffic than googles, but the upside is cheaper keywords and a lower price for a job or contract. **Recommendations to others considering Bing Ads:** If you’re using Google Ads, I would highly recommend using Bing Ads to diverse your as budget and add another revenue stream to your company. It’s cheaper and has the same results! **What problems is Bing Ads solving and how is that benefiting you?** With Bing Ads, we’re able to get in front of our customers when they’re searching for a keyword. Allowing us to advertised to them when they need it the most. ### 46. Excellent source of web traffic **Rating:** 4.0/5.0 stars **Reviewed by:** Sarah R. | Human Resources Specialist, Information Technology and Services, Enterprise (> 1000 emp.) **Reviewed Date:** April 28, 2019 **What do you like best about Bing Ads?** Bing Ads has become one of the best options we have found to reach a larger audience interested in what we can offer them. This platform has a very clean and easy-to-use interface, with the necessary options to be able to optimize the segmentation of any advertisement. **What do you dislike about Bing Ads?** The biggest disadvantage of this platform is that it has a lower traffic volume compared to other traffic sources where the amount of target audience is practically unlimited. **Recommendations to others considering Bing Ads:** With the use of the platform you can get a good quality of perfect traffic to boost your sales. **What problems is Bing Ads solving and how is that benefiting you?** Since we used Bing Ads we have been able to boost our sales and obtain a greater number of potential customers in different states of the country. ### 47. Second to Google, still needs some tweaks **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 21, 2019 **What do you like best about Bing Ads?** Bing has an untapped audience that doesn't use Google to search **What do you dislike about Bing Ads?** Some main features are still missing like hiding campaigns or applying rules across accounts. **Recommendations to others considering Bing Ads:** Rules, campaign hiding, bulk editing. **What problems is Bing Ads solving and how is that benefiting you?** People searching for the products and services you offer. ### 48. Great alternative to AdWords, but not a replacement **Rating:** 4.0/5.0 stars **Reviewed by:** Michelle A. | PPC & Programmatic Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** May 20, 2019 **What do you like best about Bing Ads?** Bing is great for running search ads when you need to connect with a different audience or extend your budget past what you are already getting through Google, but I wouldn't recommend it as a replacement to Google. The best part of using Bing is the interface is extremely similar to Adwords, so it is extremely easy to adapt and use with very little extra learning required. **What do you dislike about Bing Ads?** My main dislike with Bing Ads is their conversion platform. It is not as intuitive and easy to use as Adwords. Bing uses confusing UET tags to set up conversion tracking, which can be difficult to set up and requires a lot of learning to do. **What problems is Bing Ads solving and how is that benefiting you?** Connecting with a different audience over search to gain leads for clients. ### 49. Bing! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** October 18, 2019 **What do you like best about Bing Ads?** Bing Ads is really easy to use to make changes in campaigns and to keep track of finances **What do you dislike about Bing Ads?** Adding negative keywords: cannot add negatives all at once, must go account by account and this is very annoying if you have multiple accounts **Recommendations to others considering Bing Ads:** Allow implementation of negatives across multiple accounts at once; some sort of shared list **What problems is Bing Ads solving and how is that benefiting you?** Allows us to help manage our campaigns that we can't manage using SA360 ### 50. Search Engine marketing platform for pay per click advertising **Rating:** 4.0/5.0 stars **Reviewed by:** Julianne P. | Digital Account Executive, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** March 14, 2019 **What do you like best about Bing Ads?** We have both Bing Ads and Google Ads, and there's many benefits to having Bing- there is less competition and cheaper CPC'S, you have more control over campaign settings, targeting options are better, and you can control your search demographics. **What do you dislike about Bing Ads?** Bing ads tend to have higher CTRs for shopping and financial services search verticals. **Recommendations to others considering Bing Ads:** Consider the difference in reach between Google Ads in Bing Ads. Google Ads dominates the search engine platform, but Bing does reach audiences that Google never hits. It has different functions, but it's cheaper and better for targeting. I would consider having both for your business. **What problems is Bing Ads solving and how is that benefiting you?** Our conversions do not always match up with the client on their back end, which has caused problems in knowing which data is correct. We do have great Bing reps though for our client who offer great support and service, so it has been easy to communicate with them. ## Bing Ads Discussions - [When is it beneficial to use one over the other?](https://www.g2.com/discussions/bing-ads-vs-google-adwords) - 1 comment, 1 upvote - [Where do Bing ads show?](https://www.g2.com/discussions/where-do-bing-ads-show) - 1 comment - [How do I optimize Bing ads?](https://www.g2.com/discussions/how-do-i-optimize-bing-ads) - 1 comment - [Can you advertise on Bing?](https://www.g2.com/discussions/can-you-advertise-on-bing) - 1 comment - [Are Bing ads effective?](https://www.g2.com/discussions/are-bing-ads-effective) - 1 comment - [View Bing Ads pricing details and edition comparison](https://www.g2.com/products/bing-ads/reviews?page=2§ion=pricing&secure%5Bexpires_at%5D=2026-08-02+17%3A42%3A35+-0500&secure%5Bsession_id%5D=0674b985-e774-4ea8-bf3c-c0634bff9822&secure%5Btoken%5D=0ffc111796a8d91dea2adf1cf952ec28fe54fab871d2e74b2343c4a640a8d229&format=llm_user) ## Bing Ads Integrations - [Google Ads](https://www.g2.com/products/google-ads/reviews) - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) - [Google Tag Manager](https://www.g2.com/products/google-tag-manager/reviews) ## Bing Ads Features **Campaign Management & Optimization** - Paid Keyword Optimization - Bid Rules - Ad Creation and Editing - Ad and Landing Page Scheduling - Scenario Planning - Portfolio Bid Optimization - Advanced Targeting Options - Offline Capabilities - Extensions - Product Listing Ads - Budget Execution & Monitoring **Analytics & Administration** - Ad and Conversion Tracking - Attribution - Reports **Platform** - APIs - Notifications - Customization - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Workflow Capability - Internationalization ## Top Bing Ads Alternatives - [Google Ads](https://www.g2.com/products/google-ads/reviews) - 4.3/5.0 (1,939 reviews) - [Skai](https://www.g2.com/products/skai/reviews) - 4.0/5.0 (281 reviews) - [Google Marketing Platform](https://www.g2.com/products/google-marketing-platform/reviews) - 4.1/5.0 (278 reviews)