Basis
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Basis
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4.5 out of 5 stars
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Basis Reviews & Product Details - Page 27

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Basis Overview

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What is Basis?

Basis is everything you need to plan, buy, analyze and streamline your best-performing digital media campaigns. Basis is more than just streamlined media buying—Basis is a comprehensive and automated digital media platform. Using Basis means you can manage direct, programmatic, search & social through a single interface. With robust business intelligence, workflow automation, search & social integrations, and a top-rated DSP powered by artificial intelligence, it’s a platform you can run your entire digital business on top of. At the heart of Basis is our award-winning, omnichannel DSP built for speed and performance so your programmatic campaigns thrive. With optimizations supported by artificial intelligence, hyper-local targeting, an expansive PMP library, and easy to implement cross-device targeting - Basis was built to make you better. A 2021 AdExchanger Awards Best Education Program winner, our education and training curriculum enable teams to quickly improve their programmatic knowledge and skill sets. Robust fraud and brand protection prevent wasted investments and ensure confidence in your campaign performance.

Basis Details
Product Website
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Languages Supported
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Product Description

Basis is the platform advertisers need to run successful online advertising across every channel.

How do you position yourself against your competitors?

Basis is more than just a world-class DSP. It is a platform on which to run an entire digital media business, with robust business intelligence, workflow automation, and search and social integrations.

Our automation capabilities encompass:
• Campaign Management including full margin management with impression and ad serving fee estimations
• A Dashboard that highlights client or campaign priorities
• Collaboration Center as the main junction for all negotiations and communications
• Unified Inventory Directory provides data on media sellers and service providers
• Comprehensive Reporting automates pulling separate reports from ad servers; Basis uses API connections with the largest platforms, including ad servers, Facebook Ads, LinkedIn, GoogleAds and Bing
• Insights is a dynamic reporting feature to slice and dice data, apply custom filters, and subtotal data in numerous ways
• Financial system integrations including Strata (FreeWheel) and Advantage Software

Seller Details
Seller
Basis Technologies
Company Website
Year Founded
2001
HQ Location
Chicago, IL
Twitter
@basisglobaltech
4,894 Twitter followers
LinkedIn® Page
www.linkedin.com
1,391 employees on LinkedIn®
Description

Basis Technologies is a global provider of media automation and programmatic advertising software and services for enterprises. The Basis platform consolidates digital operations across programmatic, publisher-direct, connected TV (CTV), search, and social to unify and streamline campaigns. Basis integrates otherwise disconnected processes, systems, and point solutions to create a seamless workflow and centralized system of record for digital advertisers. Headquartered in Chicago, Basis is renowned for its commitment to employees and workplace culture.

Anthony L.
AL
Overview Provided by:
Anthony Loredo
Technology and Advertising Storyteller; Creator of Marketing Outcomes to Share with Customers, Peers, Friends, Parents and Kids; Public Relations Senior Director at Centro

Recent Basis Reviews

KT
Kaylee T.Mid-Market (51-1000 emp.)
5.0 out of 5
"Top Programmatic Platform"
Easy to use. Great team to back it all up.
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Verified User
A
Verified UserMid-Market (51-1000 emp.)
4.0 out of 5
"Great placements and reporting"
Excellent reporting metrics and dimensions
Read more
Jessica C.
JC
Jessica C.Small-Business (50 or fewer emp.)
5.0 out of 5
"Great tool, and fantastic team"
I've used various Programmatic platforms, and what sets Basis apart is twofold: 1) The outstanding customer support. Their team always gets back...
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Basis Media

Basis Demo - Media Buying & Planning
The industry’s most comprehensive, intelligent, and automated digital advertising platform that addresses your direct, programmatic, search & social through a single interface.
Basis Demo - Collaboration & Messaging
Avoid switching between multiple platforms to communicate with clients, vendors, and coworkers. Basis keeps all correspondence, as well as previous and current RFPs and IOs, in one place to help you stay organized.
Basis Demo - Hyper-Local Targeting
GPS information pulled from individual mobile devices provides exact locations allowing you to target specific coordinates. Easily upload mobile device IDs and utilize various geo-fencing capabilities within Basis’ interface.
Basis Demo - Inventory Directory
Move easily from conception to execution, across all inventory types (direct, programmatic, search, and social) in one single platform. Basis comes with more than 9,000 vendors and 11,000 contacts.
Basis Demo - Business Intelligence & Campaign Analytics
Access accurate, real-time analytics across 180+ different data points. Save time by utilizing Basis’ unique drag and drop capabilities to create custom advertiser and campaign reports in a flash.
Basis Demo - Basis’ home screen dashboard
Helps you optimize you work by highlighting client or campaign priorities and informing your decision-making. One interface draws attention to necessary actions by showing an overview of proposals, insertion orders, line item pacing, campaign KPIs, comments from partners and clients, and more.
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285 Basis Reviews
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Basis Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for BasisQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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Verified User in Online Media
UO
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
What do you like best about Basis?

Basis is very user friendly and easy to teach. Cloning campaigns and creating new ones are fast, as well. Review collected by and hosted on G2.com.

What do you dislike about Basis?

Sometimes, depending on the field, the domain lists or the third party audiences can be thin. Primarily they are not, though. Review collected by and hosted on G2.com.

What problems is Basis solving and how is that benefiting you?

We are able to reach new websites and really see things like CPM or CPC. Review collected by and hosted on G2.com.

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Verified User in Marketing and Advertising
AM
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: Seller invite
What do you like best about Basis?

We enjoy the flexibility to manage our client's campaigns and our support rep Kallie Frankcke is awesome. Review collected by and hosted on G2.com.

What do you dislike about Basis?

Not being able to share audiences on the platform with other clients that have similar audiences. Review collected by and hosted on G2.com.

What problems is Basis solving and how is that benefiting you?

A more diverse strategy for each of our clients. Pixel placement is key for an accountability. Review collected by and hosted on G2.com.

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Verified User in Political Organization
AP
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Basis?

Basis customer support team and training team have been great to work with. Sales team eager to assist with reporting. Review collected by and hosted on G2.com.

What do you dislike about Basis?

Not mobile enabled

UI not super friendly Review collected by and hosted on G2.com.

What problems is Basis solving and how is that benefiting you?

Programmatic

Native

Historical footfall / atrribution

PMP

Video Review collected by and hosted on G2.com.

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Verified User in Marketing and Advertising
AM
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Basis?

Flexibility of the platform and customer service. Review collected by and hosted on G2.com.

What do you dislike about Basis?

Reporting is one-dimensional and doesn't allow a high degree of customization or visualization. Review collected by and hosted on G2.com.

Recommendations to others considering Basis:

A business intelligence dashboard is likely required to automate/create more robust, Review collected by and hosted on G2.com.

What problems is Basis solving and how is that benefiting you?

efficiencies placing across multiple ad exchanges. Review collected by and hosted on G2.com.

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Verified User in Marketing and Advertising
AM
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Basis?

The interface is easy to use once you work in the system. Review collected by and hosted on G2.com.

What do you dislike about Basis?

A lot of information to take in at once, different than Google Adwords. Review collected by and hosted on G2.com.

What problems is Basis solving and how is that benefiting you?

Advertising for clients that have a larger budget. Review collected by and hosted on G2.com.

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Verified User in Marketing and Advertising
AM
Small-Business(50 or fewer emp.)
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Validated Reviewer
Review source: Organic
What do you like best about Basis?

The platform is excellent, but the customer service is the best part. Review collected by and hosted on G2.com.

What do you dislike about Basis?

I have a single complaint: I can't delete creative files from the platform. Review collected by and hosted on G2.com.

Recommendations to others considering Basis:

Set up a demo and move forward with the trial - there is truly no risk and I believe that you'll be thrilled with the results! Review collected by and hosted on G2.com.

What problems is Basis solving and how is that benefiting you?

We have grown our digital advertising revenue by over 100% since switching to Basis DSP due to the variety of tools available and the support from the Centro team. Review collected by and hosted on G2.com.

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Verified User in Marketing and Advertising
UM
Small-Business(50 or fewer emp.)
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Validated Reviewer
Review source: Organic
What do you like best about Basis?

The platform works well and has an easy to use interface. Custom service is better than many of the other DSPs we've used. Overall Review collected by and hosted on G2.com.

What do you dislike about Basis?

Other platforms have internally built viewability or brand safety tools, Centro's are all third party. Review collected by and hosted on G2.com.

What problems is Basis solving and how is that benefiting you?

Providing display and advertising solutions for clients Review collected by and hosted on G2.com.

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Verified User in Marketing and Advertising
AM
Small-Business(50 or fewer emp.)
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Validated Reviewer
Review source: Organic
What do you like best about Basis?

Quick, helpful support from Customer Success Manager Review collected by and hosted on G2.com.

What do you dislike about Basis?

Platform can be hard to navigate when you first start Review collected by and hosted on G2.com.

Recommendations to others considering Basis:

I would recommend Basis DSP to anyone who requires help setting up campaigns, getting new ideas for tactics, etc. The support staff is great! Review collected by and hosted on G2.com.

What problems is Basis solving and how is that benefiting you?

New programmatic tactics to use with clients Review collected by and hosted on G2.com.

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Verified User in Online Media
AO
Mid-Market(51-1000 emp.)
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Validated Reviewer
Review source: Organic
What do you like best about Basis?

The ability to go into the platform and see the targeting options and their associated costs Review collected by and hosted on G2.com.

What do you dislike about Basis?

The reporting leaves a lot to be desired. Review collected by and hosted on G2.com.

What problems is Basis solving and how is that benefiting you?

It allows us to sell programmatic solutions to our customers Review collected by and hosted on G2.com.

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Julie G.
JG
Digital Media Buyer
Marketing and Advertising
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Basis?

Complete control over campaigns when needed, intuitive options when you don't, plus automatic campaign optimization. Review collected by and hosted on G2.com.

What do you dislike about Basis?

Creative management needs flighting feature, campaign pacing is budget based, not impression or KPI based. Review collected by and hosted on G2.com.

Recommendations to others considering Basis:

Explore all options and partners associated with the DSP. Many other services integrate and they have relationships with many of them. Utilize their customer support and account reps for media planning.l Review collected by and hosted on G2.com.

What problems is Basis solving and how is that benefiting you?

Eliminating multiple publishers by buying direct from ad exchanges, using deep audience targeting to reach customers. Review collected by and hosted on G2.com.

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