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Solid Platform
285 Basis Reviews
Overall Review Sentiment for Basis
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customer service is excellent, lots of options in terms of audience and contextual segments, new product options and improvements are regularly available Review collected by and hosted on G2.com.
sometimes a little difficult to build out lots of campaigns at once. Basis doesn't help with or validate pixel placement which can be a pain point. Review collected by and hosted on G2.com.
Since DSPs generally access the same inventory and fit the same function, what sets Basis DSP apart is the team we have supporting us and keeping us abreast of changes in the product and best practices. Review collected by and hosted on G2.com.
I have not run into any problems that our team wasn't able to help solve. Review collected by and hosted on G2.com.
Support from my Customer Success Manager (Kallie Francke) who is incredibly knowledgable, detail-oriented and supportive. She is always willing to go above and beyond to offer insights into our campaigns and has allowed us to grow our user base thanks to her expertise. Review collected by and hosted on G2.com.
There are several placements that show up as "Anonymous" that seem sketchy/potentially fraudulent. I wish Centro would comb through their placements to ensure that these placements are not in their traffic. Review collected by and hosted on G2.com.
John Botero is incredible. Fast in response, but more importantly he just knows his stuff!! Review collected by and hosted on G2.com.
I have not had any issues with the product to fill this portion out. Review collected by and hosted on G2.com.
The bulk creative upload tool is a lifesaver. Overall, the platform is fairly easy to use and manage. The auto-optimization tool is also great and saves me time on optimizations I normally would have spent more time on. Review collected by and hosted on G2.com.
Bulk edits to creative are difficult - you have to edit campaigns individually if editing anything other than destination URL, impression URL or status. It would be great to see spend by audience if you have multiple segments included in one campaign. Review collected by and hosted on G2.com.
I love being able to manage the DSP on my own but also knowing I have a dedicated specialist to help out if I ever have any questions. Review collected by and hosted on G2.com.
Not much that I dislike, except when copying a campaign and changing a date, the dates do not change across the whole campaign. Review collected by and hosted on G2.com.
Media buying made easy! The platform is user friendly and intuitive. Review collected by and hosted on G2.com.
There are frequent software updates and network issues. The platform has a history of malfunctioning after platform updates. Review collected by and hosted on G2.com.
Upload bulk creative function, a lot of other DSPs don't give you the option to do it yourself and put you through a long process of filling out excel sheets. I really like that I have a lot of control over sites placements, and it's easy to pull a reports for what I need, even if its' last minute. Also, the customer service is amazing, anything we need help with the team is there to help, and they are always open to suggestions and feedback. Review collected by and hosted on G2.com.
Lots of lag, sometimes it takes a while to load and save. When doing a bulk upload of creative and multiple ads are not accepted, it only shows one individual ad rather than the multiple that might have issues. Review collected by and hosted on G2.com.
