Basis
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Basis
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4.5 out of 5 stars
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Basis Reviews & Product Details - Page 25

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Basis Overview

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What is Basis?

Basis is everything you need to plan, buy, analyze and streamline your best-performing digital media campaigns. Basis is more than just streamlined media buying—Basis is a comprehensive and automated digital media platform. Using Basis means you can manage direct, programmatic, search & social through a single interface. With robust business intelligence, workflow automation, search & social integrations, and a top-rated DSP powered by artificial intelligence, it’s a platform you can run your entire digital business on top of. At the heart of Basis is our award-winning, omnichannel DSP built for speed and performance so your programmatic campaigns thrive. With optimizations supported by artificial intelligence, hyper-local targeting, an expansive PMP library, and easy to implement cross-device targeting - Basis was built to make you better. A 2021 AdExchanger Awards Best Education Program winner, our education and training curriculum enable teams to quickly improve their programmatic knowledge and skill sets. Robust fraud and brand protection prevent wasted investments and ensure confidence in your campaign performance.

Basis Details
Product Website
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Languages Supported
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Product Description

Basis is the platform advertisers need to run successful online advertising across every channel.

How do you position yourself against your competitors?

Basis is more than just a world-class DSP. It is a platform on which to run an entire digital media business, with robust business intelligence, workflow automation, and search and social integrations.

Our automation capabilities encompass:
• Campaign Management including full margin management with impression and ad serving fee estimations
• A Dashboard that highlights client or campaign priorities
• Collaboration Center as the main junction for all negotiations and communications
• Unified Inventory Directory provides data on media sellers and service providers
• Comprehensive Reporting automates pulling separate reports from ad servers; Basis uses API connections with the largest platforms, including ad servers, Facebook Ads, LinkedIn, GoogleAds and Bing
• Insights is a dynamic reporting feature to slice and dice data, apply custom filters, and subtotal data in numerous ways
• Financial system integrations including Strata (FreeWheel) and Advantage Software

Seller Details
Seller
Basis Technologies
Company Website
Year Founded
2001
HQ Location
Chicago, IL
Twitter
@basisglobaltech
4,894 Twitter followers
LinkedIn® Page
www.linkedin.com
1,391 employees on LinkedIn®
Description

Basis Technologies is a global provider of media automation and programmatic advertising software and services for enterprises. The Basis platform consolidates digital operations across programmatic, publisher-direct, connected TV (CTV), search, and social to unify and streamline campaigns. Basis integrates otherwise disconnected processes, systems, and point solutions to create a seamless workflow and centralized system of record for digital advertisers. Headquartered in Chicago, Basis is renowned for its commitment to employees and workplace culture.

Anthony L.
AL
Overview Provided by:
Anthony Loredo
Technology and Advertising Storyteller; Creator of Marketing Outcomes to Share with Customers, Peers, Friends, Parents and Kids; Public Relations Senior Director at Centro

Recent Basis Reviews

KT
Kaylee T.Mid-Market (51-1000 emp.)
5.0 out of 5
"Top Programmatic Platform"
Easy to use. Great team to back it all up.
Read more
Verified User
A
Verified UserMid-Market (51-1000 emp.)
4.0 out of 5
"Great placements and reporting"
Excellent reporting metrics and dimensions
Read more
Jessica C.
JC
Jessica C.Small-Business (50 or fewer emp.)
5.0 out of 5
"Great tool, and fantastic team"
I've used various Programmatic platforms, and what sets Basis apart is twofold: 1) The outstanding customer support. Their team always gets back...
Read more
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Basis Media

Basis Demo - Media Buying & Planning
The industry’s most comprehensive, intelligent, and automated digital advertising platform that addresses your direct, programmatic, search & social through a single interface.
Basis Demo - Collaboration & Messaging
Avoid switching between multiple platforms to communicate with clients, vendors, and coworkers. Basis keeps all correspondence, as well as previous and current RFPs and IOs, in one place to help you stay organized.
Basis Demo - Hyper-Local Targeting
GPS information pulled from individual mobile devices provides exact locations allowing you to target specific coordinates. Easily upload mobile device IDs and utilize various geo-fencing capabilities within Basis’ interface.
Basis Demo - Inventory Directory
Move easily from conception to execution, across all inventory types (direct, programmatic, search, and social) in one single platform. Basis comes with more than 9,000 vendors and 11,000 contacts.
Basis Demo - Business Intelligence & Campaign Analytics
Access accurate, real-time analytics across 180+ different data points. Save time by utilizing Basis’ unique drag and drop capabilities to create custom advertiser and campaign reports in a flash.
Basis Demo - Basis’ home screen dashboard
Helps you optimize you work by highlighting client or campaign priorities and informing your decision-making. One interface draws attention to necessary actions by showing an overview of proposals, insertion orders, line item pacing, campaign KPIs, comments from partners and clients, and more.
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285 Basis Reviews
4.5 out of 5
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Basis Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for BasisQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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Verified User in Marketing and Advertising
AM
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Basis?

The platform is easy to navigate and train team members. We have an excellent Customer Success Manager who offers support and optimization recommendations whenever needed. Review collected by and hosted on G2.com.

What do you dislike about Basis?

The user access is limited. Since I have been added on to our agency account, I am unable to view Help Center in its entirety. Review collected by and hosted on G2.com.

Recommendations to others considering Basis:

Walk through a demo with Basis team to learn more. This has allowed our agency to expand offerings and actually make optimizations to campaign rather than just set it and forget it. Review collected by and hosted on G2.com.

What problems is Basis solving and how is that benefiting you?

Our agency has numerous clients that are interested in digital advertising. Basis DSP is the best programmatic platform we have used thus far. The capabilities are endless! Review collected by and hosted on G2.com.

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Verified User in Broadcast Media
UB
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Basis?

The platform is pretty easy to use and reporting quickly is key! Review collected by and hosted on G2.com.

What do you dislike about Basis?

The system has a lot of upgrades, meaning down time where we cant access the system. Review collected by and hosted on G2.com.

What problems is Basis solving and how is that benefiting you?

Reporting, That’s the biggest problem I see. Clients want to know where their dollars are being spent and we are able to show them. Review collected by and hosted on G2.com.

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JW
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Basis?

Training and support are awesome! Kallie, my rep, is very knowledgeable and extremely patient. Review collected by and hosted on G2.com.

What do you dislike about Basis?

I would like to see the software store more regularly used data so I don't have to re-enter the same thing over each time I update ads. Review collected by and hosted on G2.com.

What problems is Basis solving and how is that benefiting you?

More targeted advertising and at less cost than using a full service vendor. Review collected by and hosted on G2.com.

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Eder Javier C.
EC
Client Success Manager - Digital Marketing Strategist
Marketing and Advertising
Mid-Market(51-1000 emp.)
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Validated Reviewer
Review source: Organic
What do you like best about Basis?

The customer service is by far the best thing about Centro. We have many options in terms of DSP’s but having John Botero and Christine Paulson there for any new features of troubleshooting is absolutely awesome! Review collected by and hosted on G2.com.

What do you dislike about Basis?

Not much of a dislike but I wish Centro had a geo-fencing feature like Simpli.fi Review collected by and hosted on G2.com.

Recommendations to others considering Basis:

Get in touch with the Customer Service team for a trainings. Review collected by and hosted on G2.com.

What problems is Basis solving and how is that benefiting you?

Many! We love that we are very hands on with Centro’s DSP. We can generate pixels on he fly and the optimization tools are great. Review collected by and hosted on G2.com.

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Verified User in Newspapers
UN
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Basis?

Great help from our CSM, great resources available Review collected by and hosted on G2.com.

What do you dislike about Basis?

some functionality not available ....say this is short? lol some more white list functionality? Review collected by and hosted on G2.com.

What problems is Basis solving and how is that benefiting you?

targeting users on a multiple platforms, now have the ability to target mobile users basically anywhere Review collected by and hosted on G2.com.

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Verified User in Marketing and Advertising
AM
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: Seller invite
What do you like best about Basis?

Team Basis support and ease of platform use Review collected by and hosted on G2.com.

What do you dislike about Basis?

Integration capabilities and the lack thereof for certain programs such as DashThis, Google, etc . Review collected by and hosted on G2.com.

What problems is Basis solving and how is that benefiting you?

Developing an in-house agency and becoming well-versed in the digital advertising arena. Review collected by and hosted on G2.com.

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MH
Small-Business(50 or fewer emp.)
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Validated Reviewer
Review source: Organic
What do you like best about Basis?

Basis DSP makes managing display campaigns simple and easy. Kallie is always there to offer help and answer my ridiculous questions, and the DSP Support team always replied promptly and thoroughly. Review collected by and hosted on G2.com.

What do you dislike about Basis?

I would enjoy a reporting feature that allows for the customization of all columns (impressions, clicks, etc) to cut out extraneous metrics such as completion rate for standard display campaigns. Review collected by and hosted on G2.com.

What problems is Basis solving and how is that benefiting you?

Basis DSP has allowed for total flexibility with campaign budgets, which has been a great aid for clients with small budgets or small agency efforts. Review collected by and hosted on G2.com.

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Verified User in Marketing and Advertising
UM
Enterprise(> 1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Basis?

Centro buying techniques & customer service! Review collected by and hosted on G2.com.

What do you dislike about Basis?

I think the interface can change up a little. Review collected by and hosted on G2.com.

What problems is Basis solving and how is that benefiting you?

Optimization techniques. They have a great tool for us internally to optimize based on CPC/CPA or CPM. Review collected by and hosted on G2.com.

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Verified User in Marketing and Advertising
UM
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Basis?

Easy to use platform with amazing capabilities! Support from and working with our Customer Success Manager :) Review collected by and hosted on G2.com.

What do you dislike about Basis?

I have no major complaints. Centro support is always working with us to make sure we find solutions to any problems. Review collected by and hosted on G2.com.

What problems is Basis solving and how is that benefiting you?

Centro DSP gives us the opportunity to reach our consumers in the most effective way. All of the capabilities that they have to offer allows us to find the best way to reach our target audience. They are continuously implementing new offerings that help us stay ahead! Review collected by and hosted on G2.com.

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Verified User in Hospitality
AH
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: Seller invite
What do you like best about Basis?

Ability to optimize campaigns on multiple levels Review collected by and hosted on G2.com.

What do you dislike about Basis?

Not being able to schedule reports to be emailed Review collected by and hosted on G2.com.

Recommendations to others considering Basis:

Learn how to navigate the multiple optimization opportunities Review collected by and hosted on G2.com.

What problems is Basis solving and how is that benefiting you?

Research for clients, continually adding new products Review collected by and hosted on G2.com.

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