Video Reviews
Solid Platform
285 Basis Reviews
Overall Review Sentiment for Basis
Log in to view review sentiment.
Their support from our Customer Success Manager is top notch! Always giving us the latest trends in the industry and whenever we have an issue, she responds very quickly and with solutions. Review collected by and hosted on G2.com.
Great platform - however I consider myself a "power user" of most tools so when I can't bulk upload/update a large quantity of ads, it slows me down. Although they do have some bulk features, if you work with thousands of ads, this can be a challenge. Review collected by and hosted on G2.com.
The platform is very intuitive and the service received is top notch. Our account manager, Jeff, is easy to reach and always points us in the right direction. Jeff goes above and beyond to help our team. Review collected by and hosted on G2.com.
My team would like to have an inventory tool to forecast inventory layered with specific data segments and geos. Review collected by and hosted on G2.com.
Still being trained on the software, but I know it will be something I use frequently. Review collected by and hosted on G2.com.
Haven't had a chance to play with the system to dislike anything yet. :) Review collected by and hosted on G2.com.
The broad range of exchanges we can access. Review collected by and hosted on G2.com.
The constant discrepancies in reporting between basis and other tools (like google analytics or client's crm). Review collected by and hosted on G2.com.
The platform is incredibly easy to use and can be taught to anyone. Setting up new campaigns is quick and for the most part once it is setup it can be left alone. Review collected by and hosted on G2.com.
Functionally there is nothing that I dislike. My biggest negative is the CPM we are paying for impressions. Review collected by and hosted on G2.com.
I appreciate the tool for a number of reasons. The tool is simple to setup and there are a number of campaign types to choose from. I can add creative with ease and I can make optimizations on the fly. Review collected by and hosted on G2.com.
I wish there was a way to make updates via mobile, as well as check results quickly without being by a desktop computer. As well, I have discovered a number of outside vendors that charge me on a CPM. Since I have hard costs to adhere to (that I use for both net costs for the dsp as well as the costs for these tools) it is very challenging to juggle that money. For example: if I am running at a more efficient CPM, I'll hit more impressions, which makes my costs go up for these outside vendors. It's actually a huge issue and a constant daily balancing act that could easily be fixed by adding some type of fixed cost CPM within the tool to ensure my minimums would not go over. Review collected by and hosted on G2.com.
The ease of use of the platform is great. I've worked in other DSP's and Centro/Basis is one of the easiest to use. Their mulit-update feature and bulk creative upload are great. I work with Matt Kershaw, Alyssa Hamm, and Mike Smith. They are an excellent support staff and have been nothing, but helpful when it has comes to any questions I may have. Review collected by and hosted on G2.com.
Honestly, I can't think of anything I dislike about this platform. Review collected by and hosted on G2.com.
The ease of use in placing display ads. Kallie, my CSM and my account manager did an awesome job when we first signed on, at explaining, and guiding me through the process, which I was able to thoroughly understand (because of their patience), and am now able to easily maneuver through the platform. Review collected by and hosted on G2.com.
My only 2 recommendations for the overall platform would be seeing what my primary conversion is, by just hovering over the number, rather than clicking on conversions. My second recommendation would be to find a way to minimize the number of clicks for a user to move through the campaign performance information. Review collected by and hosted on G2.com.
