Basis
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Basis
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4.5 out of 5 stars
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Basis Reviews & Product Details - Page 23

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Basis Overview

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What is Basis?

Basis is everything you need to plan, buy, analyze and streamline your best-performing digital media campaigns. Basis is more than just streamlined media buying—Basis is a comprehensive and automated digital media platform. Using Basis means you can manage direct, programmatic, search & social through a single interface. With robust business intelligence, workflow automation, search & social integrations, and a top-rated DSP powered by artificial intelligence, it’s a platform you can run your entire digital business on top of. At the heart of Basis is our award-winning, omnichannel DSP built for speed and performance so your programmatic campaigns thrive. With optimizations supported by artificial intelligence, hyper-local targeting, an expansive PMP library, and easy to implement cross-device targeting - Basis was built to make you better. A 2021 AdExchanger Awards Best Education Program winner, our education and training curriculum enable teams to quickly improve their programmatic knowledge and skill sets. Robust fraud and brand protection prevent wasted investments and ensure confidence in your campaign performance.

Basis Details
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Product Description

Basis is the platform advertisers need to run successful online advertising across every channel.

How do you position yourself against your competitors?

Basis is more than just a world-class DSP. It is a platform on which to run an entire digital media business, with robust business intelligence, workflow automation, and search and social integrations.

Our automation capabilities encompass:
• Campaign Management including full margin management with impression and ad serving fee estimations
• A Dashboard that highlights client or campaign priorities
• Collaboration Center as the main junction for all negotiations and communications
• Unified Inventory Directory provides data on media sellers and service providers
• Comprehensive Reporting automates pulling separate reports from ad servers; Basis uses API connections with the largest platforms, including ad servers, Facebook Ads, LinkedIn, GoogleAds and Bing
• Insights is a dynamic reporting feature to slice and dice data, apply custom filters, and subtotal data in numerous ways
• Financial system integrations including Strata (FreeWheel) and Advantage Software

Seller Details
Seller
Basis Technologies
Company Website
Year Founded
2001
HQ Location
Chicago, IL
Twitter
@basisglobaltech
4,894 Twitter followers
LinkedIn® Page
www.linkedin.com
1,391 employees on LinkedIn®
Description

Basis Technologies is a global provider of media automation and programmatic advertising software and services for enterprises. The Basis platform consolidates digital operations across programmatic, publisher-direct, connected TV (CTV), search, and social to unify and streamline campaigns. Basis integrates otherwise disconnected processes, systems, and point solutions to create a seamless workflow and centralized system of record for digital advertisers. Headquartered in Chicago, Basis is renowned for its commitment to employees and workplace culture.

Anthony L.
AL
Overview Provided by:
Anthony Loredo
Technology and Advertising Storyteller; Creator of Marketing Outcomes to Share with Customers, Peers, Friends, Parents and Kids; Public Relations Senior Director at Centro

Recent Basis Reviews

KT
Kaylee T.Mid-Market (51-1000 emp.)
5.0 out of 5
"Top Programmatic Platform"
Easy to use. Great team to back it all up.
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Verified User
A
Verified UserMid-Market (51-1000 emp.)
4.0 out of 5
"Great placements and reporting"
Excellent reporting metrics and dimensions
Read more
Jessica C.
JC
Jessica C.Small-Business (50 or fewer emp.)
5.0 out of 5
"Great tool, and fantastic team"
I've used various Programmatic platforms, and what sets Basis apart is twofold: 1) The outstanding customer support. Their team always gets back...
Read more
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Basis Media

Basis Demo - Media Buying & Planning
The industry’s most comprehensive, intelligent, and automated digital advertising platform that addresses your direct, programmatic, search & social through a single interface.
Basis Demo - Collaboration & Messaging
Avoid switching between multiple platforms to communicate with clients, vendors, and coworkers. Basis keeps all correspondence, as well as previous and current RFPs and IOs, in one place to help you stay organized.
Basis Demo - Hyper-Local Targeting
GPS information pulled from individual mobile devices provides exact locations allowing you to target specific coordinates. Easily upload mobile device IDs and utilize various geo-fencing capabilities within Basis’ interface.
Basis Demo - Inventory Directory
Move easily from conception to execution, across all inventory types (direct, programmatic, search, and social) in one single platform. Basis comes with more than 9,000 vendors and 11,000 contacts.
Basis Demo - Business Intelligence & Campaign Analytics
Access accurate, real-time analytics across 180+ different data points. Save time by utilizing Basis’ unique drag and drop capabilities to create custom advertiser and campaign reports in a flash.
Basis Demo - Basis’ home screen dashboard
Helps you optimize you work by highlighting client or campaign priorities and informing your decision-making. One interface draws attention to necessary actions by showing an overview of proposals, insertion orders, line item pacing, campaign KPIs, comments from partners and clients, and more.
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285 Basis Reviews
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Basis Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for BasisQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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NC
Small-Business(50 or fewer emp.)
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Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Basis?

I really like the ease of use. After just one or two trainings, I was ready to start running ads at my leisure. Review collected by and hosted on G2.com.

What do you dislike about Basis?

I wish there was a way to set a maximum spend at the campaign level- not just the group or tactic level. Review collected by and hosted on G2.com.

Recommendations to others considering Basis:

If you've used another DSP similar to FB or Twitter ads, getting to learn BASIS for display will be very easy for you. Review collected by and hosted on G2.com.

What problems is Basis solving and how is that benefiting you?

Being able to launch ads as soon as we get creative approval from clients- which can sometimes be in the middle of the night. Review collected by and hosted on G2.com.

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Verified User in Newspapers
UN
Mid-Market(51-1000 emp.)
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Verified Current User
Review source: Organic
What do you like best about Basis?

I like how clean the user interface is. The search function makes it easy to find groups and campaigns. It is easy to train others on the team with how the hierarchy has been set up. Review collected by and hosted on G2.com.

What do you dislike about Basis?

I dislike how when I copy an old group, that it keeps the previous start and end dates in the copied campaigns. It would be great to have those updated as well, but the bulk edit feature comes in handy. I also dislike how we cannot set up for creatives to start and stop. We have issues with our customers who have ads that start or end on weekends and we do not access the system on those days so we have to either wait until Monday or have something start late on Friday. Review collected by and hosted on G2.com.

What problems is Basis solving and how is that benefiting you?

Using the DSP as self serve allows for myself and my teammate to make minor and major optimizations ourselves rather than waiting on someone else to do. Being in it everyday allows for me to see what is performing, what tactics are more expensive or least expensive and where to allocate the money for our customers to give them the best results possible! Review collected by and hosted on G2.com.

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SK
Mid-Market(51-1000 emp.)
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Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Basis?

The flexibility to be able to pull reports and numbers quickly. Review collected by and hosted on G2.com.

What do you dislike about Basis?

How if you are pulling a report and the creative that ran on that month ins't currently linked, so you have to check the linked box. Review collected by and hosted on G2.com.

What problems is Basis solving and how is that benefiting you?

How you can specify what/ where and when you want the client to run. Review collected by and hosted on G2.com.

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Verified User in Retail
UR
Small-Business(50 or fewer emp.)
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Review source: Seller invite
Incentivized Review
What do you like best about Basis?

the interface is easy to use and get used to Review collected by and hosted on G2.com.

What do you dislike about Basis?

i dislike how the zip code reporting is not correct, and for one zip code, there are a few cities from a few different states from that one zip code. Review collected by and hosted on G2.com.

What problems is Basis solving and how is that benefiting you?

it is causing more problems than solutions Review collected by and hosted on G2.com.

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Megan S.
MS
Digital Sales Traffic Coordinator
Broadcast Media
Mid-Market(51-1000 emp.)
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Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Basis?

That if i ever have a question, the basis team is always there to help! Review collected by and hosted on G2.com.

What do you dislike about Basis?

how many steps there are to complete one task. Review collected by and hosted on G2.com.

What problems is Basis solving and how is that benefiting you?

The benefits would be that our clients get the most out of advertising with us because we can reach so many different platforms through them. Review collected by and hosted on G2.com.

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Verified User in Political Organization
AP
Small-Business(50 or fewer emp.)
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Review source: Seller invite
Incentivized Review
What do you like best about Basis?

Basis is easy to use and has great targeting options. The Private Marketplace is fantastic. Would recommend in a heartbeat. Also - Great customer service. Review collected by and hosted on G2.com.

What do you dislike about Basis?

Would be nice if you could get creative approved on a 24-7 basis, or at least 7 days a week. Review collected by and hosted on G2.com.

What problems is Basis solving and how is that benefiting you?

Easy communication to targets. Review collected by and hosted on G2.com.

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Verified User in Marketing and Advertising
UM
Mid-Market(51-1000 emp.)
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Verified Current User
Review source: Organic
What do you like best about Basis?

Customer support is responsive and friendly. Review collected by and hosted on G2.com.

What do you dislike about Basis?

The Basis DSP can be slow at times, especially when working with audience segments. Once you reach a large number of audience segments it can take a long time to process changes on that tab. The audiences tab could use the ability to setup presets as well. Basically, the audience tab needs to be rebuilt with usability in mind.

Need to be able to batch edit creative names much like you can campaign names.

Also would love to have the ability to set start/end dates/times for creatives. Review collected by and hosted on G2.com.

Recommendations to others considering Basis:

I am new to the Programmatic buying world so my knowledge of other DSPs is low. I would like to see what other DSPs have to offer before I can recommend Basis DSP. Review collected by and hosted on G2.com.

What problems is Basis solving and how is that benefiting you?

Able to have complete control over our Programmatic buying. Review collected by and hosted on G2.com.

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AS
Mid-Market(51-1000 emp.)
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Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Basis?

It's fairly easy to manage campaigns and get a sense of what changes will be good. Review collected by and hosted on G2.com.

What do you dislike about Basis?

The interface could use some love. It's a bit dated and needs some shortcuts in some places to help workflow. Review collected by and hosted on G2.com.

Recommendations to others considering Basis:

Give it a try. Review collected by and hosted on G2.com.

What problems is Basis solving and how is that benefiting you?

It's a good solution for programmatic ads. Review collected by and hosted on G2.com.

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Verified User in Marketing and Advertising
AM
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Basis?

Easy to use, great costumer service. Review collected by and hosted on G2.com.

What do you dislike about Basis?

Sometimes videos can be slow to upload. Review collected by and hosted on G2.com.

Recommendations to others considering Basis:

Be sure to get training directly from Centro. The system itself is very easy to use, but make sure to equip yourself with the knowledge/tools to use the system properly and you can't go wrong! Review collected by and hosted on G2.com.

What problems is Basis solving and how is that benefiting you?

Targeting hard to reach consumers using unique targeting methods. It is very beneficial being able to search for any kind of targeting and find a great variety within Basis.

Basis makes placing programmatic digital in house much easier. Review collected by and hosted on G2.com.

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WB
Small-Business(50 or fewer emp.)
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Verified Current User
Review source: Organic
What do you like best about Basis?

Optimizations and Support from our Rep. Review collected by and hosted on G2.com.

What do you dislike about Basis?

The inability to bulk edit links on ads. Review collected by and hosted on G2.com.

Recommendations to others considering Basis:

Once you work in the platform for a little bit, Basis should become an essential tool in your marketing strategy. Review collected by and hosted on G2.com.

What problems is Basis solving and how is that benefiting you?

With Basis, we have the ability to offer our clients a number of tactics. We can walk into initial meetings and have 5 different plans for them to review. The optimization capabilities of Basis is also fantastic and it allows for us to do more than just set it and forget it, we can actually influence the results based on our KPI really easily. Review collected by and hosted on G2.com.

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