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285 Basis Reviews
Overall Review Sentiment for Basis
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Transparency, slice performance data however you want it, excellent client support, extremely user friendly and intuitive, and Basis consistently releases new features that are valuable Review collected by and hosted on G2.com.
I'd like to see more reporting enhancements on the product road map Review collected by and hosted on G2.com.
70+ ad networks, 30+ data partners, pinpoint geo-targeting down to 5m. Awesome location based remarketing capabilities through Factual. Review collected by and hosted on G2.com.
Steep learning curve to figure out how to use the system optimally. Luckily Basis provides fantastic training both at setup and on-going to keep us using it like pros.
Also no out of the box customer match type solutions. Have to use a 3rd party vendor which incurs additional costs. Review collected by and hosted on G2.com.
Excellent hands-on customer service make this super powerful platform approachable. Incredible targeting capabilities in a sleek interface - we love it! Review collected by and hosted on G2.com.
Facebook conversions don't match up which is hard because we want to be able to pull a reporting from this platform. Review collected by and hosted on G2.com.
Far and away the best feature of Basis DSP is the support. The Centro team has been instrumental in training my sales teams on Programmatic Advertising. They've also been very receptive to our feedback and feature requests. Review collected by and hosted on G2.com.
The UI is clunky and outdated. There are also issues pulling reports over any length of time. We've had to contact them directly to get lifetime reports for some of our longer campaigns (<1 year flights). Maybe I'm just spoiled by a decade of DFP, but there's a lot of reporting metrics that just aren't available. Review collected by and hosted on G2.com.
I really enjoy the ease of use, we are only utilizing the self-serve platform but everything is fairly straight forward and there is plenty of metrics you can apply to dig deeper if desired. Review collected by and hosted on G2.com.
Maybe mike the layout a little more inviting, it does seem a bit out dated as far as view-ability. But this is more of a cosmetic change, everything we use it for is very ideal. Review collected by and hosted on G2.com.
My favorite thing about Basis DSP is definitely the huge amount of support I know that I will have from them. From a small "where do I find this button?" question, to strategic support and resources for pitching new business, my questions are answered quickly and thoroughly every time. Review collected by and hosted on G2.com.
There are some small fiddly things that can cause day-to-day annoyance. There's no way to include 3rd Party CPM charges, so daily budgeting involves more calculations on my end than I would prefer. And while I can set up dayparting, tactic start/end dates are only scheduled by day, not time. Review collected by and hosted on G2.com.
The platform is easy to use and relatively straight forward with the use of hierarchy for campaign structure. We love working with our Customer Success Manager, as she seems to always have an idea or solution for the types of campaigns we're running. Whenever I've had an issue, the Support team always responds quickly to my request and 99% of the time comes to a fast solution. Review collected by and hosted on G2.com.
The reporting tools could be more robust. There are so many factors we're laying into campaigns - from audience or contextual targets, to PMPs, etc. I wish there were more customizable elements to the reports. Review collected by and hosted on G2.com.
