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Basis Reviews & Product Details - Page 20

Basis Overview

What is Basis?

Basis is everything you need to plan, buy, analyze and streamline your best-performing digital media campaigns. Basis is more than just streamlined media buying—Basis is a comprehensive and automated digital media platform. Using Basis means you can manage direct, programmatic, search & social through a single interface. With robust business intelligence, workflow automation, search & social integrations, and a top-rated DSP powered by artificial intelligence, it’s a platform you can run your entire digital business on top of. At the heart of Basis is our award-winning, omnichannel DSP built for speed and performance so your programmatic campaigns thrive. With optimizations supported by artificial intelligence, hyper-local targeting, an expansive PMP library, and easy to implement cross-device targeting - Basis was built to make you better. A 2021 AdExchanger Awards Best Education Program winner, our education and training curriculum enable teams to quickly improve their programmatic knowledge and skill sets. Robust fraud and brand protection prevent wasted investments and ensure confidence in your campaign performance.

Basis Details
Product Website
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Product Description

Basis is the platform advertisers need to run successful online advertising across every channel.

How do you position yourself against your competitors?

Basis is more than just a world-class DSP. It is a platform on which to run an entire digital media business, with robust business intelligence, workflow automation, and search and social integrations.

Our automation capabilities encompass:
• Campaign Management including full margin management with impression and ad serving fee estimations
• A Dashboard that highlights client or campaign priorities
• Collaboration Center as the main junction for all negotiations and communications
• Unified Inventory Directory provides data on media sellers and service providers
• Comprehensive Reporting automates pulling separate reports from ad servers; Basis uses API connections with the largest platforms, including ad servers, Facebook Ads, LinkedIn, GoogleAds and Bing
• Insights is a dynamic reporting feature to slice and dice data, apply custom filters, and subtotal data in numerous ways
• Financial system integrations including Strata (FreeWheel) and Advantage Software


Seller Details
Company Website
Year Founded
2001
HQ Location
Chicago, IL
Twitter
@basisglobaltech
4,894 Twitter followers
LinkedIn® Page
www.linkedin.com
1,391 employees on LinkedIn®
Description

Basis Technologies is a global provider of media automation and programmatic advertising software and services for enterprises. The Basis platform consolidates digital operations across programmatic, publisher-direct, connected TV (CTV), search, and social to unify and streamline campaigns. Basis integrates otherwise disconnected processes, systems, and point solutions to create a seamless workflow and centralized system of record for digital advertisers. Headquartered in Chicago, Basis is renowned for its commitment to employees and workplace culture.


Anthony L.
AL
Overview Provided by:
Technology and Advertising Storyteller; Creator of Marketing Outcomes to Share with Customers, Peers, Friends, Parents and Kids; Public Relations Senior Director at Centro

Recent Basis Reviews

KT
Kaylee T.Mid-Market (51-1000 emp.)
5.0 out of 5
"Top Programmatic Platform"
Easy to use. Great team to back it all up.
Verified User
A
Verified UserMid-Market (51-1000 emp.)
4.0 out of 5
"Great placements and reporting"
Excellent reporting metrics and dimensions
Jessica C.
JC
Jessica C.Small-Business (50 or fewer emp.)
5.0 out of 5
"Great tool, and fantastic team"
I've used various Programmatic platforms, and what sets Basis apart is twofold: 1) The outstanding customer support. Their team always gets back...
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Basis Media

Basis Demo - Media Buying & Planning
The industry’s most comprehensive, intelligent, and automated digital advertising platform that addresses your direct, programmatic, search & social through a single interface.
Basis Demo - Collaboration & Messaging
Avoid switching between multiple platforms to communicate with clients, vendors, and coworkers. Basis keeps all correspondence, as well as previous and current RFPs and IOs, in one place to help you stay organized.
Basis Demo - Hyper-Local Targeting
GPS information pulled from individual mobile devices provides exact locations allowing you to target specific coordinates. Easily upload mobile device IDs and utilize various geo-fencing capabilities within Basis’ interface.
Basis Demo - Inventory Directory
Move easily from conception to execution, across all inventory types (direct, programmatic, search, and social) in one single platform. Basis comes with more than 9,000 vendors and 11,000 contacts.
Basis Demo - Business Intelligence & Campaign Analytics
Access accurate, real-time analytics across 180+ different data points. Save time by utilizing Basis’ unique drag and drop capabilities to create custom advertiser and campaign reports in a flash.
Basis Demo - Basis’ home screen dashboard
Helps you optimize you work by highlighting client or campaign priorities and informing your decision-making. One interface draws attention to necessary actions by showing an overview of proposals, insertion orders, line item pacing, campaign KPIs, comments from partners and clients, and more.
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285 Basis Reviews

4.5 out of 5
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285 Basis Reviews
4.5 out of 5
285 Basis Reviews
4.5 out of 5

Basis Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for BasisQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Yuuki O.
YO
Operations and Strategy Manager
Marketing and Advertising
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Basis?

Basis/Centro's staff is extremely friendly , helpful, and eager to help. The platform itself is simple and easy to use and reacts quickly to changes making real-time optimizations more effective. Creatives are also approved relatively fast compared to other DSPs. Review collected by and hosted on G2.com.

What do you dislike about Basis?

The UI feels a bit outdated and there is not as much scale as other platforms. It would also be great to see some sort of bulk editing tool in future versions to make optimizations quicker and easier. Review collected by and hosted on G2.com.

What problems is Basis solving and how is that benefiting you?

Basis DSP is great for any type of campaign whether it be over a short or long period of time. I was introduced to programmatic advertising through Centro/Basis and I've found their webinar series educational and their platform user-friendly and intuitive. The resources along with the platform helped our team create and understand better buying strategies as well as understand new, upcoming industry trends.

Not to mention, historically, it has always delivered strong, promising results when needed. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Basis?

I like that our representative has always been communicative and accessible for any and all issues we encounter with Basis. The platform is also easy to use and mostly reliable. Review collected by and hosted on G2.com.

What do you dislike about Basis?

The platform feels like it's constantly under construction, whether it's just going very slowly or there's a new bug somewhere in the system. Review collected by and hosted on G2.com.

Recommendations to others considering Basis:

It's a strong platform that's constantly being updated by their intelligent staff. Customer support is hands-on and always available. Review collected by and hosted on G2.com.

What problems is Basis solving and how is that benefiting you?

We use Basis to serve our own clients digital advertising needs. We see large benefits from Basis, such as ease of use, bulk updates, and easily visible data. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Basis?

Besides the platform being very easy to use, the customer service is excellent. Whether you have a simple question or complex question the customer service team is always an email or call away. When I first started using the platform my customer success manager took hours walking me through step by step. I highly recommend using Basis. Review collected by and hosted on G2.com.

What do you dislike about Basis?

There isn't anything that I dislike about Basis. Review collected by and hosted on G2.com.

What problems is Basis solving and how is that benefiting you?

At my agency we utilize Basis as an in house programmatic display partner. The Basis platform allows us to make optimizations in real time and also allows us to create complex reports for our clients. Review collected by and hosted on G2.com.

P2
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Basis?

I've been using different Platforms for over 18 years now and helped develop a few. Centro DSP is robust enough to handle everything I need. The UI is intuitive and the work flow is simple to learn and follow. The system allows me to create audiences and targeting so ALL my campaigns are at peak performance right out of the gate. No guesswork just quality performance and traffic. The support staff has been amazing and I cannot say that about very many companies that offer support. Customer service is alive and well here at Centro. And fast too, did I mention how fast they respond? Review collected by and hosted on G2.com.

What do you dislike about Basis?

One user login per company. Not able to edit creative code once it has been uploaded, have to resubmit and rename which get a little bulky. I would also like to see Campaigns as a selection in the left toolbar. And I'd like to be able to Edit reports instead of re-running. Also scheduling them for a daily run and send would be great! Review collected by and hosted on G2.com.

What problems is Basis solving and how is that benefiting you?

Occasionally I need a larger volume of traffic for a particular client than I normally have access to. I am also bringing my customers top quality traffic and performance has improved ten fold. Review collected by and hosted on G2.com.

Britni G.
BG
Vice President, Product Marketing
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Basis?

The Centro team's support is fantastic, and visibility on reporting and performance within the tool along with the ease of use. Review collected by and hosted on G2.com.

What do you dislike about Basis?

Some of the planning experiences could be improved - helping us determine appropriate spend levels based on available volume, etc. Review collected by and hosted on G2.com.

What problems is Basis solving and how is that benefiting you?

Mainly performance problems with client campaigns, which we get great control over in basis. Review collected by and hosted on G2.com.

Verified User in Newspapers
UN
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Basis?

Being able to understand how to utilize the DSP and showcase it back to our customer is amazing. To get to interact with people who understand and love to hear feedback on how they can improve there system was great. Review collected by and hosted on G2.com.

What do you dislike about Basis?

The basis training was great and everything was very informal. Review collected by and hosted on G2.com.

Recommendations to others considering Basis:

The main things I would like to see updated on the DSP are, being able to set dates for your photos to be switched out automatically and possibly be able to retarget/send push notifications for the dsp. Review collected by and hosted on G2.com.

What problems is Basis solving and how is that benefiting you?

we are able to get our ads in front of the right people and be able to deliver exceptional customer satisfaction satisfaction for all of our clients. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Basis?

The ease in creating group ads. It is very quick and efficient Review collected by and hosted on G2.com.

What do you dislike about Basis?

How many tabs you have to click in order to get to one campaign. Review collected by and hosted on G2.com.

Recommendations to others considering Basis:

This is an easy cross platform software. It makes advertising and reporting easy and simple. Review collected by and hosted on G2.com.

What problems is Basis solving and how is that benefiting you?

Lets me create Display advertising with ease and run cross platform. Review collected by and hosted on G2.com.

Jordan S.
JS
Paid Media Manager
Information Technology and Services
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Basis?

The customer service is amazing and we love the effort their team provides us Review collected by and hosted on G2.com.

What do you dislike about Basis?

Interface sometimes is tough to navigate Review collected by and hosted on G2.com.

What problems is Basis solving and how is that benefiting you?

We have realized with Centro for both managed and the self service platform it his helping us drive business results for our clients. Review collected by and hosted on G2.com.

Verified User in Broadcast Media
AB
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best about Basis?

How easy it is to get help if you need it. Review collected by and hosted on G2.com.

What do you dislike about Basis?

I am very confused about the terminology. I wish there was an easier way to learn this terminology! Review collected by and hosted on G2.com.

Recommendations to others considering Basis:

User friendly and great staff! Always available for help to meet your needs. Review collected by and hosted on G2.com.

What problems is Basis solving and how is that benefiting you?

Easy way to manage client needs. Review collected by and hosted on G2.com.

Matthew K.
MK
Vice President of Communications
Public Relations and Communications
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Basis?

Basis is easy to use and becomes super intuitive after only a few uses. Once a user figures out the basic functionality, it's off to the races for their client campaigns. From campaign customizations to running reports, this system has it all. Not only that, but the team at Centro sets users up for success with their free training sessions. For never having lived in the programmatic world before, these sessions helped bring an instant understanding to a brand new technology for my firm. Review collected by and hosted on G2.com.

What do you dislike about Basis?

The only thing I've found that I dislike so far is the user access. At this point we are only allowed one user account for our entire firm. However, it is my understanding that a new functionality will be added soon to have multiple user accounts available. Review collected by and hosted on G2.com.

What problems is Basis solving and how is that benefiting you?

We were beginning to see a lot of clients interested in digital (programmatic) advertising and we weren't quite sure what solution to bring to the table to solve this problem. Through my research and after a demo, I determined that Basis DSP was the best platform to learn and bring to the table for our new and existing clients looking to get into the programmatic side of advertising. Review collected by and hosted on G2.com.