# Baseline Reviews **Vendor:** Baseline **Category:** [Digital Asset Management Software](https://www.g2.com/categories/digital-asset-management) **Average Rating:** 4.7/5.0 **Total Reviews:** 30 ## About Baseline Baseline is an easy to use Brand Management Platform that unifies brand management, digital asset management (DAM), and content creation in one seamless ecosystem. Designed for businesses of all sizes, from startups to agencies and large enterprises, Baseline empowers teams to create, manage, and deploy consistent brand experiences across all touchpoints. Key features include: Brand Guide Creation: Easily create and share professional brand guidelines, ensuring consistency across your organization. Digital Asset Management (DAM): Centralize, organize, and share brand assets with intuitive tagging and powerful search capabilities. Design Editor: Create on-brand designs with direct access to your brand assets, colors, and fonts. Template Library: Utilize customizable, on-brand templates for various marketing materials. Collaboration Tools: Foster teamwork with role-based permissions, approval workflows, and real-time collaboration features. Version Control: Track changes, manage revisions, and easily revert to previous versions of assets. Baseline stands out for its budget-friendly approach and ease of use. It's focused on brand consistency without the headache. Whether you're a small business establishing your brand identity, a growing company managing multiple brands, or a large enterprise maintaining global brand consistency, Baseline provides the tools and flexibility to elevate your brand management process. With its user-friendly interface, powerful features, and scalable architecture, Baseline is more than just a DAM or design tool – it's a complete brand experience platform that grows with your business, turning brand management from a challenge into a competitive advantage. ## Baseline Pros & Cons **What users like:** - Users love the **ease of use** of Baseline, enabling quick branding and design with convenient templates. (13 reviews) - Users appreciate the **simple UI and professional brand guides** , making branding easy and efficient for marketing needs. (8 reviews) - Users love the **ease of use and advanced features** of Baseline, enhancing brand creation and collaboration efficiency. (8 reviews) - Users love the **time-saving built-in templates** of Baseline, enabling quick and creative designs for various purposes. (8 reviews) - Users love the **customization options** in Baseline, enabling seamless brand identity creation and consistency. (6 reviews) - Template Availability (5 reviews) - Time-saving (5 reviews) - Customer Support (4 reviews) - Library Extensiveness (4 reviews) - Content Creation (3 reviews) **What users dislike:** - Users find Baseline **expensive** , as many desired features require a subscription that may not suit all budgets. (5 reviews) - Users find the **outdated user interface** of Baseline challenging, leading to navigation difficulties and a poor mobile experience. (5 reviews) - Users experience **slow loading** times on the Baseline mobile application, impacting their overall satisfaction despite its strengths. (4 reviews) - Users find the **limited library** of Baseline inadequate compared to competitors, affecting their overall experience. (3 reviews) - Users find the **expensive Pro version** a barrier for small businesses and individuals seeking advanced features. (2 reviews) - Limited AI Capabilities (2 reviews) - Limited Templates (2 reviews) - Not Free (2 reviews) - Not User-Friendly (2 reviews) - Poor Integration (2 reviews) ## Baseline Reviews ### 1. Absolutely awesome software **Rating:** 5.0/5.0 stars **Reviewed by:** Minn T. | Google Trusted Photographer, Small-Business (50 or fewer emp.) **Reviewed Date:** April 08, 2025 **What do you like best about Baseline?** I really like the UI because of how simple and well thought out it is and even more than that, I like the brand guides, which are clean, professional, and very presentable. This is great for leaving a very good first impression with clients. The founder is also very responsive, which shows dedication to the software and its future. Highly recommend this for anyone in marketing. **What do you dislike about Baseline?** So far, nothing to dislike about it. It does everything I want it to do and even a bit more. There is a roadmap, so I'm looking forward to any added functionality that will be added, but I am already completely satisfied with it as is. **What problems is Baseline solving and how is that benefiting you?** It organizes digital assets in a professional and presentable way. ### 2. The First Tool Every Marketer Should Use To Establish Their Brand Identity **Rating:** 5.0/5.0 stars **Reviewed by:** ammar a. | Marketing Consultant, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** January 28, 2024 **What do you like best about Baseline?** The best thing I like about baseline because it provides the goal of its name. That is establishing a base for your brand. It starts with creating a brand, Name, Uploading your logo. Then it automatically detects the colors of your logo, you can add more colors and color gradients to use in your brand, your images that you'll use as marketing assets. It is very easy to setup, right from the start, it takes less than five minutes to create a brand base, I am honestly creating a new brand for my new business while I am writing this review, to make it as honest as I can. By now, I have choosen brand name, color gradients, now I am choosing fonts and typescale. My brand base is ready by now. That's why I like Baseline, very easy to setup. Now each time I want an image, I can use baseline to create the image with same fonts, same colors, and same gradients. So my brand identity is the consistent throughout. Very professional tool. I admire the mind of the creator who had this idea. Making your brand consistent. **What do you dislike about Baseline?** I would like to see more templates for advertising in the future. **What problems is Baseline solving and how is that benefiting you?** Before using Baseline, it was very hard to establish consistency in my marketing assets. Now, I have same colors, fonts, typescale, in every asset I use for each brand. It solved a really important issue for marketers. That is consistency! ### 3. Baseline: Your ally for flawless branded personalization **Rating:** 4.5/5.0 stars **Reviewed by:** Alfredo P. | Personal Trainer , Small-Business (50 or fewer emp.) **Reviewed Date:** December 22, 2023 **What do you like best about Baseline?** Baseline.is has many features that make it an interesting software. For example, I like the intuitive and user-friendly interface that makes it easy to create branded material. Additionally, I appreciate its wide range of customization options that allow you to tailor the material to your specific brand needs. Baseline.us is an effective tool for creating high-quality visual content and promoting your brand image consistently and professionally. **What do you dislike about Baseline?** I would like it to be a little more user friendly inside, even in the construction, I would insert more elements, more integration and more AI, for the rest there is nothing that I don't like, perhaps the logo generation part is missing, it relies on logology **What problems is Baseline solving and how is that benefiting you?** Baseline solves several problems related to creating branded material. Here are some examples: 1.Simplified customization: Baseline offers intuitive tools to easily customize materials like logos, banners, brochures and more. This allows companies to quickly create visual content that reflects their brand identity. 2.Brand Consistency: Baseline helps maintain visual consistency across all branded materials. This is particularly advantageous for companies that want to maintain a consistent and recognizable brand image. 3.Save time and energy: With Baseline, you don't need to rely on outside designers or spend significant time creating branded materials. The software simplifies the process, saving you valuable time and energy. ### 4. "Baseline: Your Gateway to Effortless Branding with Automation" **Rating:** 5.0/5.0 stars **Reviewed by:** Shivani K. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 23, 2024 **What do you like best about Baseline?** The best part about Basleline which I like much is its ease of use and implementation. Its customer support team is very good and responds immediately. It has so many advanced features for creating logos for different brands. **What do you dislike about Baseline?** I have been using Baseline for the past couple of months and I feel like its integration feature is one of its drawbacks. **What problems is Baseline solving and how is that benefiting you?** Baseline is not only for brand logo creation but also for editing different types of photos for posting on social media which results in the promotion of the brand. Its asset library is one of its major advantages for storing images up to 1 GB. ### 5. finest editing tool -Baseline **Rating:** 5.0/5.0 stars **Reviewed by:** CHANDI D. | Senior Software Engineer, Small-Business (50 or fewer emp.) **Reviewed Date:** October 18, 2023 **What do you like best about Baseline?** Baseline is an amazing, easy-to-use platform that helps create top-notch content for brands. With its extensive collection of themes and fonts, users may create a wide range of visual content, including presentations, social media posts, and more. After starting using baseline, I have more reach into my social media account. I am getting more orders nowadays. **What do you dislike about Baseline?** There is nothing to dislike, but the cost was high. When we want to use updated designs such as templates and fonts, we need to get their subscription plan. The resources can be fully utilized by many people if they prioritize pricing .implementation was not much difficult. If we have any doubts, the support team will help us. **What problems is Baseline solving and how is that benefiting you?** I operate a modest business in my hometown. In addition, I launched an online store, and thanks to Baseline, I've gotten more orders from all around the world. Time and money are both saved. With the help of their templates, my social media account was getting good reach on the internet. ### 6. ""One of the finest application for designing and creation"" **Rating:** 5.0/5.0 stars **Reviewed by:** Sandhya R. | Small-Business (50 or fewer emp.) **Reviewed Date:** October 18, 2023 **What do you like best about Baseline?** Creating a logo is very easy using Baseline. we can start creating the logos from basic or also we can also develop and modify existing logos. The best thing about the Baseline is the logos that are created are easily integrated and incorporated with our brands. The customer support team also responds very quickly which results in increasing productivity. **What do you dislike about Baseline?** The Baseline is very easy to handle and implement the logos created. The features that are available are good but they need to look at their user interface which is very old style. Sometimes it is difficult to navigate a few features because of its clumsy UI. **What problems is Baseline solving and how is that benefiting you?** I used to depend on so many websites for my company logo creation. Every time a new product is added as a part of our expansion we need to create a template with a logo which costs me more for a rich look. But now with the help of Baseline, I can do all the stuff starting from logo design to creating social media posts with grasping templates. Thanks to Baseline it is the one-stop solution for all my problems. ### 7. ""Designing any kind of logo or posts made simple and easy with Baseline"" **Rating:** 5.0/5.0 stars **Reviewed by:** k c. | Application Developer, Small-Business (50 or fewer emp.) **Reviewed Date:** October 09, 2023 **What do you like best about Baseline?** Baseline application is not only for logo creation and designing it also designs posts for different types of social media platforms like Instagram, Twitter, and Facebook. The best part is that it provides attractive templates for YouTube thumbnails which helps in getting more views for my channel as well. **What do you dislike about Baseline?** The user interface of Baseline looks very old and has many issues while accessing some features like adding tone of voice. The audio added is not so clear and the screen got stuck and faced lagging issues. Customer support teams take so much of time to solve the issues. **What problems is Baseline solving and how is that benefiting you?** Baseline provides many custom templates for logo designing starting from text size and color to different font shapes we can build our logo as per our requirements in an attractive way. It saves my time and money because I used to invest a lot for my logo creation from other third parties. But now I can create my logo within less time and grow my business. ### 8. The Best Brand Management Tool Available **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** February 27, 2024 **What do you like best about Baseline?** Baseline has significantly improved our efficiency. The streamlined process has saved us approximately 175 person-hours per month while managing 12 brands in it, empowering us to focus on delivering exceptional results and pursuing our mission-driven approach. **What do you dislike about Baseline?** Honestly, there's nothing negative only because the founder is very receptive to feedback and provides the best customer service. **What problems is Baseline solving and how is that benefiting you?** Managing multiple brands can be a headache. Between all the email threads and feedback from client your inbox can become a mess! Baseline centralizes so all your assets are in one place and you can share a custom url with your clients. ### 9. ""Baseline: Astonishing Application for Logo Designing"" **Rating:** 4.5/5.0 stars **Reviewed by:** Sandhya R. | Mid-Market (51-1000 emp.) **Reviewed Date:** August 18, 2023 **What do you like best about Baseline?** Baseline is providing me the opportunity to grow my business starting from scratch. It is giving so many features like brand logo creations to posting business templates on different social media platforms is the best part that I like personally. **What do you dislike about Baseline?** I dont find any issues with the Baseline web application. Every feature available in a web application is so good and clean but while accessing the Baseline mobile application I noticed a few issues like delay in screen load time. **What problems is Baseline solving and how is that benefiting you?** In the initial stages of my business, I used to pay a lot of money for creating my logo to advertise the product on social media. But now with the help of Baseline, I can do all the stuff related to my business from one place. The baseline application is a one-stop solution. ### 10. "Best Content Editing Tool available in the Market." **Rating:** 4.5/5.0 stars **Reviewed by:** Lavanya D. | Software Engineer, Small-Business (50 or fewer emp.) **Reviewed Date:** August 02, 2023 **What do you like best about Baseline?** Baseline is a great easy-to-use application that helps in creating high quality content for brands. It has an extensive library of templates, graphics, and fonts, allowing users to create a wide range of wide range of visual content, social media posts, presentations, and more. **What do you dislike about Baseline?** Baseline is a subscription-based application, to access advanced features and templates user must have premium subscription. It sometimes can be a drawback for small businessess or individuals. **What problems is Baseline solving and how is that benefiting you?** It is a grate application with vast number of advanced features, which helps in design the content in a professional way. The drag & drop feature has made it easy to work in making quick designs. It also helps in guidelining the brands regarding the content and designs. ### 11. user friendly-Baseline **Rating:** 5.0/5.0 stars **Reviewed by:** Nagakeerthi M. | Pega Developer, Small-Business (50 or fewer emp.) **Reviewed Date:** August 03, 2023 **What do you like best about Baseline?** Baseline is a user-friendly application that helps me create my brand logo . It has many options according to our priorities we can design . Built-in templates make my work easy. Recently, I have started to use baseline. Now it's my favorite one. **What do you dislike about Baseline?** It takes a lot of time to load and we have very limited options. Few are restricted to use.very expensive to use regularly. Everything is nice .needs improvement in drag and drop buttons. **What problems is Baseline solving and how is that benefiting you?** I am saving a lot of time and money by using a baseline. It helps me to promote my business. The logo I have created with the help of baseline is simply superb. It's booming. everything i have done free of cost. ### 12. Customize the art **Rating:** 5.0/5.0 stars **Reviewed by:** Ravitej P. | a4 analyst, Small-Business (50 or fewer emp.) **Reviewed Date:** August 14, 2023 **What do you like best about Baseline?** I can create anything and everything with the help of baseline and all are there in one place with lots of variety of templates and styles that all I need in one place. **What do you dislike about Baseline?** Even though the platform is very good but when it comes to the process of pricing it is a little bit more for a user like me to create and use it. It would be better to take pricing into consideration. **What problems is Baseline solving and how is that benefiting you?** There are lots of other different platforms that provide different templates but here it actually suits to my taste and suits to my style which I am actually looking from so long. ### 13. "Baseline: One of the best Designing applications I have ever seen" **Rating:** 4.5/5.0 stars **Reviewed by:** Siva G. | Senior Software Engineer, Small-Business (50 or fewer emp.) **Reviewed Date:** August 02, 2023 **What do you like best about Baseline?** The thing which I like most about baseline is that I can add my own brands and design the brand starting from logo to adding photography in brand guide. It impressed me with all its features and its templates. **What do you dislike about Baseline?** I don't find any issue with the Baseline except the user interface. I feel like the features available in it should be shown in a more efficient way on the home screen itself. **What problems is Baseline solving and how is that benefiting you?** Baseline is providing so many custom templates which helps in saving time by choosing the right template for designing our brand. Also with its custom social media platform templates, we can design our brand in the easiest way. ### 14. Design your brand with Baseline **Rating:** 5.0/5.0 stars **Reviewed by:** Jayanth K. | Small-Business (50 or fewer emp.) **Reviewed Date:** August 08, 2023 **What do you like best about Baseline?** Baseline is a good platform for making our desings for our branding, By this we can make our brand unique by using different templates with in it. The user inteface of this application is so good to use. **What do you dislike about Baseline?** The pricing of this platform is bit high when compared to other platforms in the market and i also faced some login issues while signing in to the application hope this will be resolved soon **What problems is Baseline solving and how is that benefiting you?** As a user it helps me to make designs on my own with different templates for my branding. what i liked the most in this platform in the userinterface and the advance features. ### 15. Become the creator of your own content-Baseline **Rating:** 5.0/5.0 stars **Reviewed by:** Kona Laxman D. | Lead Software Engineer, Small-Business (50 or fewer emp.) **Reviewed Date:** September 03, 2023 **What do you like best about Baseline?** The main moto of baseline is marketing. With the help of baseline, we can promote our business and grow our contacts too. It’s user-friendly, anyone can use it, and it doesn’t require much knowledge. **What do you dislike about Baseline?** Facing a bit of difficulty while using the mobile version, a few files take a lot of time to load. user-friendly. The cost is a bit high. Baseline is good at marketing. **What problems is Baseline solving and how is that benefiting you?** Before, I have used Canva, Vista Create, and Gloriffy. Compared to them, baseline makes my work easier and more efficient. super comfortable with the baseline. ### 16. "Make Designing Efficient With Baseline" **Rating:** 5.0/5.0 stars **Reviewed by:** Ravuri K. | Associate System Architect, Small-Business (50 or fewer emp.) **Reviewed Date:** August 03, 2023 **What do you like best about Baseline?** Baseline is one of the best applications to design Brands. It helped to me to build a Recognizable Brand. It made my tasks easy and efficient by designing the brands and customizing according to my client requirements. **What do you dislike about Baseline?** Initially, navigating across the application is bit difficult.User Experience is completely different and a bit harder in mobile application. Other than that everything is good with Baseline. **What problems is Baseline solving and how is that benefiting you?** Baseline is a user-friendly application. It helped me to save the time with its advanced inbuilt templates to design and feature my logos and brands for my business requirements. With Baseline, I am able to increase my business productivity. ### 17. Best Brand Designing application **Rating:** 4.0/5.0 stars **Reviewed by:** Shiva J. | Mid-Market (51-1000 emp.) **Reviewed Date:** August 02, 2023 **What do you like best about Baseline?** Baseline is providing so many features of which Teams (beta) feature impresses me most because we can add our team members so that the work can be done easily and quickly. **What do you dislike about Baseline?** Baseline is so good with all its features but some extra features are only available in a business plan. It should bring down its price to an affordable range in order to encourage small and medium-scale users **What problems is Baseline solving and how is that benefiting you?** The problem which baseline solving is that it will automatically create the brand design based on the customization we apply so that the brand can be promoted within in the short time. ### 18. Quick, Simple and Smart To Make Designs **Rating:** 5.0/5.0 stars **Reviewed by:** Shiva K. | Small-Business (50 or fewer emp.) **Reviewed Date:** August 01, 2023 **What do you like best about Baseline?** The Drag and Drop features in Baseline application is super cool that makes my design easy with dragging the required module to the design screen. One of the best design tool I've used on the internet. **What do you dislike about Baseline?** The Baseline application pricing is too expensive to maintain for those features. I feel Canva is much better than this, but Baseline is good at making geat designs. **What problems is Baseline solving and how is that benefiting you?** The Drag and Drop design option and the extended download options to download the design in any format is helping me a lot. It's quick and smart to make designs. ### 19. Design Customization with Easy Drag & Drop Features **Rating:** 5.0/5.0 stars **Reviewed by:** Sruthi K. | Small-Business (50 or fewer emp.) **Reviewed Date:** August 01, 2023 **What do you like best about Baseline?** To create good designs, Baseline is one of the best platform to create any design with the help of their easy drag & drop, smart suggestions. Quick customizations can be done easily with Baseline. **What do you dislike about Baseline?** The User Interface & User Experience can be much better to get a smooth performance. The pricing is also more expensive than the other design tools in the market. **What problems is Baseline solving and how is that benefiting you?** It helps to make the best designs and is easy to create with the help of the pre-made design templates with a baseline platform. Easy to access from the mobile. ### 20. Master Tool For My Design Requirements - Baseline **Rating:** 5.0/5.0 stars **Reviewed by:** MNV Harsha V. | Senior Software Engineer, Small-Business (50 or fewer emp.) **Reviewed Date:** August 01, 2023 **What do you like best about Baseline?** Being in a busy world, making my design requirements with Baseline is simple with the extended options and features. Pre-made templated and easy suggestions while designing help a lot and makes the work easier. **What do you dislike about Baseline?** I feel the mobile version of the Baseline application is more difficult to handle, the user experience is not enough to work and that makes me to carry a laptop everytime. **What problems is Baseline solving and how is that benefiting you?** The pricing of the Baseline application is affordable and not much expensive, So using such design tool to get greater Ads designs with suggestions is interesting about Baseline. ### 21. "Make Photo Editing Easy with Baseline " **Rating:** 5.0/5.0 stars **Reviewed by:** Sandhya r. | Mid-Market (51-1000 emp.) **Reviewed Date:** August 03, 2023 **What do you like best about Baseline?** Baseline is one of the best applications for photo editing. With Baseline, Iam able to edit photos with enhanced photo quality and identity.Many features like crop,rotate made my job easy. **What do you dislike about Baseline?** Although it has many best features, It's subscription plans are a bit high when compared to other photo editing applications. **What problems is Baseline solving and how is that benefiting you?** Baseline with its advanced templates and features saved a lot of time and helped me to increase my sales. It also helps many small businesses to increase their productivity . ### 22. "Baseline- The Best Tool for Designing Brands" **Rating:** 4.5/5.0 stars **Reviewed by:** Sandhya R. | Small-Business (50 or fewer emp.) **Reviewed Date:** August 02, 2023 **What do you like best about Baseline?** Baseline is a quick and efficient application to build and customize users brands. Baseline made my work easy and fast with its advanced features of designing templates. **What do you dislike about Baseline?** Although it has many best features, Baseline's pricing is bit high compared to other designing applications which is challenging to small businesses. **What problems is Baseline solving and how is that benefiting you?** As a small-scale business user, it's designing templates helped me to design and cutsomize brands according to the requirement. It helped me in saving the time and increase the productivity. ### 23. Effortless, Speedy, and Intelligent Design Creation **Rating:** 4.5/5.0 stars **Reviewed by:** Divya K. | Quality Assurance Officer, Small-Business (50 or fewer emp.) **Reviewed Date:** August 09, 2023 **What do you like best about Baseline?** The baseline has truly captured my heart, primarily because of its unique capability to incorporate my own brands and enable me to create a personalized brand experience, from the logo to incorporating photography into the brand guide. The abundance of features and templates left me thoroughly impressed. **What do you dislike about Baseline?** Baseline proves to be an excellent software that is user-friendly and straightforward to manage. However, there are occasional delays in loading templates, typically contingent on internet connectivity. Apart from that minor aspect, everything else works exceptionally well. **What problems is Baseline solving and how is that benefiting you?** Baseline addresses the issue by automatically generating the brand design according to the applied customizations, enabling rapid brand promotion within a short timeframe. ### 24. Powerful and easy photo editor **Rating:** 5.0/5.0 stars **Reviewed by:** Misha K. | Human Resource Senior Associate, Small-Business (50 or fewer emp.) **Reviewed Date:** October 09, 2022 **What do you like best about Baseline?** It creates the best designs and boasts the brand. I am exploring and enjoying the different features and easy design tools it offers. I have used alternatives, and this has been one of my favorites. It is one of the best photoshop alternatives out there. I come from a non-designing background, and this tool guides me and makes my work hassle-free. Because of this fantastic tool, my social handles design has drastically improved. I love how it's easy to remove the background with just a click **What do you dislike about Baseline?** There are templates, but they are too restrive, and the page takes a lot of time to load, but since the platform is really easy, i surely recommend anyone who wants a quick fix **What problems is Baseline solving and how is that benefiting you?** I have used Baseline to build my resumes, Instagram posts, and Facebook covers and create logos for my brand. The template library is so vast and helpful. I mostly replace the necessary elements and play with the text. ### 25. Room for improvement but on their way! **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Consulting | Mid-Market (51-1000 emp.) **Reviewed Date:** July 18, 2023 **What do you like best about Baseline?** the response rate is very fast when you're looking for support. that is a good quality to have **What do you dislike about Baseline?** one of my dislikes would be that the replies to your request feel a bit botty **What problems is Baseline solving and how is that benefiting you?** Baseline does a good job at supporting the ad display which is helpful ### 26. Very easy tool that saves you a lot of time **Rating:** 4.5/5.0 stars **Reviewed by:** David K. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** July 24, 2022 **What do you like best about Baseline?** Brand guidelines. You can set up your brand in 5 min. Literally very quickly. Then all your designs like banners, posters, IG or FB posts are designed with your colours and fonts. It saves a lot of time with nice templates. **What do you dislike about Baseline?** Very limited library as of now. If they add more icons, illustrations, stock photos and other platforms they could beat any other competitor. It's very limited now and I couldn't find something useful. If you check Canva or Vista Create it's like 30x bigger library than in Baseline. **What problems is Baseline solving and how is that benefiting you?** We have been using a lot of tools like Canva, Vista Create, Gloriffy etc. Literally like 10+ tools for design. But what I personally like the most is a brand guideline. As I described above it takes you max.5 min and then Baseline is able to design all your drafts in the same way based on your brand guidelines. ### 27. Good software. But could be better **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Automotive | Mid-Market (51-1000 emp.) **Reviewed Date:** July 22, 2023 **What do you like best about Baseline?** Quick and easy to build your brand. Good customer support. **What do you dislike about Baseline?** Templates take time to load. Also, I feel like some answers I get for issues are just standard pre-typed. **What problems is Baseline solving and how is that benefiting you?** Building brand to get more outreach and improve business locally ### 28. Building a Brand Message with Complete Uniformity Across All Channels **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** August 05, 2022 **What do you like best about Baseline?** What I love most about Baseline is its focus on building a brand image and nothing more, other tools do a bit of everything and in the end, it takes a lot of work to consolidate and build a consistent brand message that works well on websites, social media and advertising. Baseline has made my work a lot easier and all I need is a logo to start with. Baseline helps me build the entire branding experience in just a few easy steps. **What do you dislike about Baseline?** There is nothing I dislike about Baseline so far, this software does what it promises very well indeed. In my wishlist, I would hope to see in the future a way to upload a logo in PNG or JPG format instead of just SVG, but the entire experience has been very positive in every way. **What problems is Baseline solving and how is that benefiting you?** I am saving a lot of time in developing a brand image from the ground up. Not only I am now saving valuable time, but I can generate a much stronger brand across all online channels, so I no longer have to worry about fonts or colour codes every time I create a post, an ad or a blog article. ### 29. Unique focus easy to use **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Religious Institutions | Small-Business (50 or fewer emp.) **Reviewed Date:** August 02, 2022 **What do you like best about Baseline?** Their smart unique focus on helping brands Create design that matches with their logo and color tone. **What do you dislike about Baseline?** No mobile apps yet, would be nice going forward. Always desktop. **What problems is Baseline solving and how is that benefiting you?** Baseline's specific focus on "on-brand" design is something their competitors don't have and have been taking a lot of time on our sidd. Baseline does it effortlessly!. ### 30. One of Great Tools for Branding **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** April 07, 2022 **What do you like best about Baseline?** I used a Baseline for multiple purposes. The inbuilt templates are great to use I can save tremendous time and show creative works in-mintues. **What do you dislike about Baseline?** Sometimes website or tool speed slow while processing **What problems is Baseline solving and how is that benefiting you?** Creating great stuff for my brand to promote social media and remove background from elements to reuse them - [View Baseline pricing details and edition comparison](https://www.g2.com/products/baseline-baseline/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-17+19%3A30%3A33+-0500&secure%5Bsession_id%5D=8320a71a-0695-43d6-96d0-be0637b71adb&secure%5Btoken%5D=e5a1d0daf5d0b3c6da02e587f9abd85fc00f99bcdfb15cd8782f8391765c10d6&format=llm_user) ## Baseline Features **Interface and Performance** - Import/Export - Organizational Interface - Search - File Preview - Analytics **Content Creation** - Content Creation Tools - Content Management **Performance Tracking** - Dashboard - Asset Performance - Template Usage **Editing** - Photo editing - Resizing - Video editing - Integration with editing tools **Planning** - Scheduling Integration **Asset Management** - File Types - Metadata - File Transformation - Versioning - Expiration - Watermark - Digital Rights Management - Brand Guidelines **Optimization** - SEO - A/B Testing - Dashboards & Reporting - Audience Targeting - ROI Reporting **Functionality** - Design Templates - Workflow Management - Educational Resources **Search** - Filtering - Pinned search - Auto tagging - Suggested search **Publishing** - Execute Content Publication **Media Types** - Video - Audio - Images **Logistics** - Customizable Templated Workflows - Internal Communication - Version Control - Editing and Approval Tools - Distribution Features - Integrations & APIs - User, Role, and Access Management **Permissions** - Content expiration - Asset permissions - Access requests **Social Media** - Social Media Integration **Administration** - Workflow Management - User, Role, and Access Management - Brand Portal - Integration with Creative Software - Integration with Marketing Software **Planning** - Collaborative Editorial Calendars / Scheduling Content **Platform** - Customizable brand guidelines - Collaboration - Templates **Generative AI** - AI Text Generation - AI Text Generation - AI Text Summarization - AI Text-to-Image - AI Text-to-Video **Agentic AI - Digital Asset Management** - Cross-system Integration **Agentic AI - Brand Asset Management** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Content Creation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making ## Top Baseline Alternatives - [Simplified](https://www.g2.com/products/simplified/reviews) - 4.6/5.0 (4,446 reviews) - [Canva](https://www.g2.com/products/canva/reviews) - 4.7/5.0 (6,338 reviews) - [Bynder](https://www.g2.com/products/bynder/reviews) - 4.5/5.0 (1,105 reviews)