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Baseline Reviews & Product Details

Baseline Overview

What is Baseline?

Baseline is an easy to use Brand Management Platform that unifies brand management, digital asset management (DAM), and content creation in one seamless ecosystem. Designed for businesses of all sizes, from startups to agencies and large enterprises, Baseline empowers teams to create, manage, and deploy consistent brand experiences across all touchpoints. Key features include: Brand Guide Creation: Easily create and share professional brand guidelines, ensuring consistency across your organization. Digital Asset Management (DAM): Centralize, organize, and share brand assets with intuitive tagging and powerful search capabilities. Design Editor: Create on-brand designs with direct access to your brand assets, colors, and fonts. Template Library: Utilize customizable, on-brand templates for various marketing materials. Collaboration Tools: Foster teamwork with role-based permissions, approval workflows, and real-time collaboration features. Version Control: Track changes, manage revisions, and easily revert to previous versions of assets. Baseline stands out for its budget-friendly approach and ease of use. It's focused on brand consistency without the headache. Whether you're a small business establishing your brand identity, a growing company managing multiple brands, or a large enterprise maintaining global brand consistency, Baseline provides the tools and flexibility to elevate your brand management process. With its user-friendly interface, powerful features, and scalable architecture, Baseline is more than just a DAM or design tool – it's a complete brand experience platform that grows with your business, turning brand management from a challenge into a competitive advantage.

Baseline Details
Languages Supported
English
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Product Description

Baseline makes designing content incredibly simple and ensures that your brand/company/product looks professional. All it takes is a single click, and you got an on-brand design ready to publish. Here is how it works: First Baseline helps you create a solid brand guide by guiding you through a few simple steps. The brand guide gives you everything you need to keep your brand consistent across different platforms by making it easy to copy-paste values and CSS to wherever you need. Then Baseline Studio takes over. There you will find hundreds of templates for Instagram, Facebook, LinkedIn, ProductHunt, and more. All of which only need a single click to apply your brand to. No cumbersome color changes, font changes, or logo changes are required. Baseline takes care of all that for you. All you have to do is edit the text and images. As a result, Baseline makes content creation for your brand amazingly simple. It saves a lot of time when compared to alternatives like Canva. Something that could take hours can take under a minute.


Seller Details
Seller
Baseline
Year Founded
2020
HQ Location
Reykjavik, IS
Twitter
@baselineis
361 Twitter followers
LinkedIn® Page
www.linkedin.com
3 employees on LinkedIn®

GS
Overview Provided by:

Recent Baseline Reviews

Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
5.0 out of 5
"One of Great Tools for Branding"
I used a Baseline for multiple purposes. The inbuilt templates are great to use I can save tremendous time and show creative works in-mintues.
David K.
DK
David K.Small-Business (50 or fewer emp.)
4.5 out of 5
"Very easy tool that saves you a lot of time"
Brand guidelines. You can set up your brand in 5 min. Literally very quickly. Then all your designs like banners, posters, IG or FB posts are desig...
Verified User
A
Verified UserSmall-Business (50 or fewer emp.)
5.0 out of 5
"The Best Brand Management Tool Available"
Baseline has significantly improved our efficiency. The streamlined process has saved us approximately 175 person-hours per month while managing 12...
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Baseline Media

Baseline Demo - Brand Dashboard
Access all your brand sections from this simple dashboard
Baseline Demo - Brand Overview
You can manage multiple brands easily.
Baseline Demo - Brand Guide Colors
The brand color section in the dashboard is packed with features. Click on any color to copy it, generate CSS code for all of them, and get accessibility contrast ratios for every color.
Baseline Demo - Design Editor
Create on-brand designs easily with our custom-built editor that easily has every brand asset on hand.
Baseline Demo - On-Brand Templates
Access a large template library where every template already has your brand applied to it.
Baseline Demo - Digital Asset Management
Our asset library makes managing your assets a breeze.
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29 Baseline Reviews

4.7 out of 5
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29 Baseline Reviews
4.7 out of 5
29 Baseline Reviews
4.7 out of 5

Baseline Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons
G2 reviews are authentic and verified.
ammar a.
AA
Marketing Consultant
Marketing and Advertising
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Baseline?

The best thing I like about baseline because it provides the goal of its name.

That is establishing a base for your brand.

It starts with creating a brand, Name, Uploading your logo.

Then it automatically detects the colors of your logo, you can add more colors and color gradients to use in your brand, your images that you'll use as marketing assets.

It is very easy to setup, right from the start, it takes less than five minutes to create a brand base, I am honestly creating a new brand for my new business while I am writing this review, to make it as honest as I can.

By now, I have choosen brand name, color gradients, now I am choosing fonts and typescale. My brand base is ready by now.

That's why I like Baseline, very easy to setup. Now each time I want an image, I can use baseline to create the image with same fonts, same colors, and same gradients.

So my brand identity is the consistent throughout. Very professional tool.

I admire the mind of the creator who had this idea. Making your brand consistent. Review collected by and hosted on G2.com.

What do you dislike about Baseline?

I would like to see more templates for advertising in the future. Review collected by and hosted on G2.com.

What problems is Baseline solving and how is that benefiting you?

Before using Baseline, it was very hard to establish consistency in my marketing assets.

Now, I have same colors, fonts, typescale, in every asset I use for each brand. It solved a really important issue for marketers. That is consistency! Review collected by and hosted on G2.com.

Alfredo P.
AP
Personal Trainer
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Baseline?

Baseline.is has many features that make it an interesting software. For example, I like the intuitive and user-friendly interface that makes it easy to create branded material. Additionally, I appreciate its wide range of customization options that allow you to tailor the material to your specific brand needs. Baseline.us is an effective tool for creating high-quality visual content and promoting your brand image consistently and professionally. Review collected by and hosted on G2.com.

What do you dislike about Baseline?

I would like it to be a little more user friendly inside, even in the construction, I would insert more elements, more integration and more AI, for the rest there is nothing that I don't like, perhaps the logo generation part is missing, it relies on logology Review collected by and hosted on G2.com.

What problems is Baseline solving and how is that benefiting you?

Baseline solves several problems related to creating branded material. Here are some examples:

1.Simplified customization: Baseline offers intuitive tools to easily customize materials like logos, banners, brochures and more. This allows companies to quickly create visual content that reflects their brand identity.

2.Brand Consistency: Baseline helps maintain visual consistency across all branded materials. This is particularly advantageous for companies that want to maintain a consistent and recognizable brand image.

3.Save time and energy: With Baseline, you don't need to rely on outside designers or spend significant time creating branded materials. The software simplifies the process, saving you valuable time and energy. Review collected by and hosted on G2.com.

SK
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Baseline?

The best part about Basleline which I like much is its ease of use and implementation. Its customer support team is very good and responds immediately. It has so many advanced features for creating logos for different brands. Review collected by and hosted on G2.com.

What do you dislike about Baseline?

I have been using Baseline for the past couple of months and I feel like its integration feature is one of its drawbacks. Review collected by and hosted on G2.com.

What problems is Baseline solving and how is that benefiting you?

Baseline is not only for brand logo creation but also for editing different types of photos for posting on social media which results in the promotion of the brand. Its asset library is one of its major advantages for storing images up to 1 GB. Review collected by and hosted on G2.com.

CHANDI D.
CD
Senior Software Engineer
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic Review from User Profile
Incentivized Review
What do you like best about Baseline?

Baseline is an amazing, easy-to-use platform that helps create top-notch content for brands. With its extensive collection of themes and fonts, users may create a wide range of visual content, including presentations, social media posts, and more. After starting using baseline, I have more reach into my social media account. I am getting more orders nowadays. Review collected by and hosted on G2.com.

What do you dislike about Baseline?

There is nothing to dislike, but the cost was high. When we want to use updated designs such as templates and fonts, we need to get their subscription plan. The resources can be fully utilized by many people if they prioritize pricing .implementation was not much difficult. If we have any doubts, the support team will help us. Review collected by and hosted on G2.com.

What problems is Baseline solving and how is that benefiting you?

I operate a modest business in my hometown. In addition, I launched an online store, and thanks to Baseline, I've gotten more orders from all around the world. Time and money are both saved. With the help of their templates, my social media account was getting good reach on the internet. Review collected by and hosted on G2.com.

SR
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Baseline?

Creating a logo is very easy using Baseline. we can start creating the logos from basic or also we can also develop and modify existing logos. The best thing about the Baseline is the logos that are created are easily integrated and incorporated with our brands. The customer support team also responds very quickly which results in increasing productivity. Review collected by and hosted on G2.com.

What do you dislike about Baseline?

The Baseline is very easy to handle and implement the logos created. The features that are available are good but they need to look at their user interface which is very old style. Sometimes it is difficult to navigate a few features because of its clumsy UI. Review collected by and hosted on G2.com.

What problems is Baseline solving and how is that benefiting you?

I used to depend on so many websites for my company logo creation. Every time a new product is added as a part of our expansion we need to create a template with a logo which costs me more for a rich look. But now with the help of Baseline, I can do all the stuff starting from logo design to creating social media posts with grasping templates. Thanks to Baseline it is the one-stop solution for all my problems. Review collected by and hosted on G2.com.

k c.
KC
Application Developer
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Baseline?

Baseline application is not only for logo creation and designing it also designs posts for different types of social media platforms like Instagram, Twitter, and Facebook. The best part is that it provides attractive templates for YouTube thumbnails which helps in getting more views for my channel as well. Review collected by and hosted on G2.com.

What do you dislike about Baseline?

The user interface of Baseline looks very old and has many issues while accessing some features like adding tone of voice. The audio added is not so clear and the screen got stuck and faced lagging issues. Customer support teams take so much of time to solve the issues. Review collected by and hosted on G2.com.

What problems is Baseline solving and how is that benefiting you?

Baseline provides many custom templates for logo designing starting from text size and color to different font shapes we can build our logo as per our requirements in an attractive way. It saves my time and money because I used to invest a lot for my logo creation from other third parties. But now I can create my logo within less time and grow my business. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Baseline?

Baseline has significantly improved our efficiency. The streamlined process has saved us approximately 175 person-hours per month while managing 12 brands in it, empowering us to focus on delivering exceptional results and pursuing our mission-driven approach. Review collected by and hosted on G2.com.

What do you dislike about Baseline?

Honestly, there's nothing negative only because the founder is very receptive to feedback and provides the best customer service. Review collected by and hosted on G2.com.

What problems is Baseline solving and how is that benefiting you?

Managing multiple brands can be a headache. Between all the email threads and feedback from client your inbox can become a mess! Baseline centralizes so all your assets are in one place and you can share a custom url with your clients. Review collected by and hosted on G2.com.

SR
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
(Original )Information
What do you like best about Baseline?

Baseline is providing me the opportunity to grow my business starting from scratch. It is giving so many features like brand logo creations to posting business templates on different social media platforms is the best part that I like personally. Review collected by and hosted on G2.com.

What do you dislike about Baseline?

I dont find any issues with the Baseline web application. Every feature available in a web application is so good and clean but while accessing the Baseline mobile application I noticed a few issues like delay in screen load time. Review collected by and hosted on G2.com.

What problems is Baseline solving and how is that benefiting you?

In the initial stages of my business, I used to pay a lot of money for creating my logo to advertise the product on social media. But now with the help of Baseline, I can do all the stuff related to my business from one place. The baseline application is a one-stop solution. Review collected by and hosted on G2.com.

Lavanya D.
LD
Software Engineer
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Baseline?

Baseline is a great easy-to-use application that helps in creating high quality content for brands. It has an extensive library of templates, graphics, and fonts, allowing users to create a wide range of wide range of visual content, social media posts, presentations, and more. Review collected by and hosted on G2.com.

What do you dislike about Baseline?

Baseline is a subscription-based application, to access advanced features and templates user must have premium subscription. It sometimes can be a drawback for small businessess or individuals. Review collected by and hosted on G2.com.

What problems is Baseline solving and how is that benefiting you?

It is a grate application with vast number of advanced features, which helps in design the content in a professional way. The drag & drop feature has made it easy to work in making quick designs. It also helps in guidelining the brands regarding the content and designs. Review collected by and hosted on G2.com.

Nagakeerthi M.
NM
Pega Developer
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Baseline?

Baseline is a user-friendly application that helps me create my brand logo . It has many options according to our priorities we can design . Built-in templates make my work easy. Recently, I have started to use baseline. Now it's my favorite one. Review collected by and hosted on G2.com.

What do you dislike about Baseline?

It takes a lot of time to load and we have very limited options. Few are restricted to use.very expensive to use regularly. Everything is nice .needs improvement in drag and drop buttons. Review collected by and hosted on G2.com.

What problems is Baseline solving and how is that benefiting you?

I am saving a lot of time and money by using a baseline. It helps me to promote my business. The logo I have created with the help of baseline is simply superb. It's booming. everything i have done free of cost. Review collected by and hosted on G2.com.