aytm Reviews & Product Details

aytm is a consumer insights and market research platform that combines survey design, a proprietary respondent panel, AI-powered analysis, and real-time reporting in a single system. Researchers, brand leaders, product managers, and brand strategists use aytm to design studies, collect consumer data, and deliver actionable findings without coordinating across multiple vendors or tools. The platform supports the full research lifecycle: from survey authoring with built-in methodology (including MaxDiff, conjoint analysis, discrete choice, Van Westendorp, and concept testing frameworks) to fielding through PaidViewpoint, aytm's proprietary panel of 100M+ respondents across 50+ countries. A trust-score system verifies respondent quality at the panel level, reducing fraud and improving the reliability of longitudinal data. Skipper, aytm's AI research suite, assists at every stage of the research process. Skipper Draft generates methodology-guided survey drafts from a research brief. Skipper Explore surfaces key findings, significance, and trends from completed studies. Skipper Autocode transforms open-ended responses into coded themes. Skipper Translate supports survey translation across 40+ languages for global research. Conversation AI conducts AI-moderated qualitative interviews at quantitative scale, combining the depth of qualitative exploration with the structure of coded, analyzable data. aytm offers flexible engagement models tailored to how teams work. Self-serve users get full platform access with AI assistance at every step. Assisted engagements pair the user's research strategy with aytm's team for execution, programming, and analysis. Full-service engagements handle everything from study design to final deliverable. Xpert solutions provide custom research programs designed by PhD-level research scientists for high-stakes challenges. Teams can blend models and transition between them as their research needs evolve. The platform is SOC 2 Type II certified, GDPR and CCPA compliant, and supports SAML 2.0 SSO, role-based access controls, and API access. Research data is never used to train public AI models. Lighthouse Academy, aytm's training and certification program, supports onboarding and ongoing skill development for customer teams. Organizations across consumer goods, retail, financial services, and other sectors use aytm for concept tests, brand trackers, pricing studies, customer segmentation, ad effectiveness research, and path-to-purchase analysis within a single, secure infrastructure.

Product Website

Seller

aytm

Discussions

aytm Community

Languages Supported

English

Overview by

Tiffany Mullin (Vice President Marketing at aytm (ask your target market))

Value at a Glance

Averages based on real user reviews.

Perceived Cost

$$$$$

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aytm Integrations

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Verified by aytm

aytm Media

Our predictive sample engine can help you find exactly what you’re looking for. With aytm, you gain access to a well-respected community of over 100 million respondents across the globe—and our tech gives you the ability to target the ones that matter to you most.

Survey design has never been easier Introducing the most intuitive and robust survey authoring tool. With quant and qual combined, built-in best practices, and pre-built logic, our technology can anticipate your needs—no complex scripting necessary.

aytm Demo - Insights and Analysis Dashboard

Get actionable insights in real time You’re here to tell a story—we can help empower you to tell it faster. Our interactive reporting page lets you leverage powerful insights with stunning data visualizations right away. This intuitive dashboard even allows you to slice and dice your data as i...

Our solutions marketplace and flexible research services are designed to help you advance your ideas. And with the help of our team and a wide selection of expert-built solutions, you can tap into just about everything you need along the way.

Interested in how to run a certain research test? Looking to level up your platform expertise? Want to cultivate best practices around survey development? The Lighthouse Academy is your comprehensive repository for knowledge and learning—created by aytm to serve as a guiding light throughout your...

Want to enhance the value of every aytm survey you run? Looking to streamline the way you cross-analyze various studies? Now you can connect the data coming from multiple surveys. Insights Portal allows you to find the through line between your concept and tracker studies.

Official Downloads

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Jamie B.

Java Architect

Management Consulting

Enterprise (> 1000 emp.)

9/12/2019

"My research guidance in excellent way"

5/5

What do you like best about aytm?

This product is excellent research automation and also a secret weapon that drives agile innovation of some largest consumer brands as well. Also, I really like it’s easy to use dashboard facility that helps me building useful surveys ahead. Apart from this the customer support system of this particular product is immense useful in order to answer all my queries at once with no useless pro long waiting sessions. For me the best thing that I found in it is it’s report creating facility that enables me to create useful reports that can go directly into the inbox of my clients and also I can even know the suggestions and feedbacks of all my clients with the help of this amazing product. Review collected by and hosted on G2.com.

What do you dislike about aytm?

AYTM is excellent tool these days because it has lessened the workload from me to a greater extent that is so pretty comfortable. Apart from this it has a very unique interface that helps me in better understanding of the application with little or no special training. Review collected by and hosted on G2.com.

Recommendations to others considering aytm:

This product has saved me from unnecessary workload and also helps me in making effective reports. With it’s amazing features I can easily know about the feedbacks that I can get from it in a very useful way. Thus, from my point of view it’s a very good suggestion to all who wants to grow more in less time. Review collected by and hosted on G2.com.

What problems is aytm solving and how is that benefiting you?

AYTM is a wonderful user friendly product that helps in research procedures in any type of organization. Moreover, building a high quality survey is so much convenient to use with this type of software is quite easier nowadays. Apart from this I can easily form interesting surveys with this application that can by its sophisticated and we’ll built tools. Another thing that I found interesting in it is its real time feedback facility that helps in better knowing about all the cost that could be utilized in order to make effective and efficient feedback. Review collected by and hosted on G2.com.

Verified User in Computer Software

Mid-Market (51-1000 emp.)

10/23/2019

"A fast, cost-effective way to gain marketing insight"

5/5

What do you like best about aytm?

The platform is very intuitive and easy to use. It provides powerful insights to marketers at a fraction of the time and cost it would take using a marketing research firm. Review collected by and hosted on G2.com.

What do you dislike about aytm?

There is nothing that I dislike about it...I have not found anything like it on the market. Review collected by and hosted on G2.com.

Recommendations to others considering aytm:

I would highly recommend testing this product, especially if your marketing team is small and does not have in-house market research resources. Review collected by and hosted on G2.com.

What problems is aytm solving and how is that benefiting you?

AYTM saves both time and money and makes it easy for marketing teams to institutionalize the habit of using the power of market research to optimize marketing spend and efforts. Review collected by and hosted on G2.com.

Verified User in Food Production

Small-Business (50 or fewer emp.)

7/11/2019

"Excited Monthly user"

4/5

What do you like best about aytm?

Our company uses AYTM's DIY service and we love it! We send out monthly surveys, mostly the same each month to track consumer insights, trends, behavior and so forth. First of all, we've gained more insights that we could dream of. Second, the AYTM's team is a dream to work with. Review collected by and hosted on G2.com.

What do you dislike about aytm?

Following the Supreme Court’s decision in June 2018, many states now require sales taxation on SaaS services. We were unaware that this took place and that it would affect us, so one day when launching our survey our cost was higher than normal. But we understand AYTM can't do anything about it, but it would have been great to have a heads up on it. Review collected by and hosted on G2.com.

Recommendations to others considering aytm:

Just get creative - the platform has endless of opportunities. If you dont know, then ask! The team is always helpful! Review collected by and hosted on G2.com.

What problems is aytm solving and how is that benefiting you?

With the data we get back, we understand our consumer better, and we're able to provide our customers more insights to their customer than we have ever in the past. We're gaining a reputation as the consumer insights guru and it's fun! Review collected by and hosted on G2.com.

Stephanie V.

Principal Researcher, Owner

Market Research

Small-Business (50 or fewer emp.)

8/13/2019

"Principal Researcher"

5/5

What do you like best about aytm?

AYTM puts the full research process in my hands. I can design, program, and launch my own surveys and then review and work with the results right in the platform. Fast and easy! Review collected by and hosted on G2.com.

What do you dislike about aytm?

The custom survey logic has a bit of learning curve and could use additional documentation. They have recently implemented an auto-complete feature that is very helpful! Review collected by and hosted on G2.com.

Francisco B.

Retail Sales

Mid-Market (51-1000 emp.)

8/1/2019

"Perfect tool to export your data."

4/5

What do you like best about aytm?

Previously I used AYTM as a business account in my old job, I have resumed it because it is a growing company, it is an excellent tool that helps to collect specific data and help us route our organization, its customer service is effective and we can use it in A free trial version. Review collected by and hosted on G2.com.

What do you dislike about aytm?

I have no negative opinion about it, I feel that it is a tool that can be taken advantage of. Review collected by and hosted on G2.com.

Recommendations to others considering aytm:

It is an invaluable supervisor to know the path that your business takes, there are infinite options of use with which you can take full advantage of its functioning. Review collected by and hosted on G2.com.

What problems is aytm solving and how is that benefiting you?

It offers the possibility of obtaining answers from the main consumers through easy-to-create and complete surveys. Review collected by and hosted on G2.com.

Verified User in Consumer Goods

Mid-Market (51-1000 emp.)

2/12/2020

"I run innovation insights for a $7 Billion Dollar business - AYTM's team & tools are great!"

5/5

What do you like best about aytm?

I love that AYTM is better, faster & cheaper then my alternatives with a service team that is willing to move mountains to meet my needs. Review collected by and hosted on G2.com.

What do you dislike about aytm?

I would love more insight tools that my competitors offer like shelf testing capability. Review collected by and hosted on G2.com.

Verified User in Writing and Editing

Small-Business (50 or fewer emp.)

7/11/2019

"AYTM Survey Platform Is Robust and Intuitive"

4.5/5

What do you like best about aytm?

I like the variety of question types available and the instructions on how to use each type are super helpful. Sometimes I know what I want to ask but can't figure out the best way to ask it. The library of question information is in-depth and easy to understand. Review collected by and hosted on G2.com.

What do you dislike about aytm?

If I have to think of something that I dislike, I would say that the sheer amount of information on survey research can sometimes be overwhelming. So the answer is similar to what I like best - I love that all the helpful information is there, but on the flipside, it can be overwhelming. Review collected by and hosted on G2.com.

What problems is aytm solving and how is that benefiting you?

I use the survey platform to create surveys on trending topics that I can then use to write content that will bring traffic to my site. Once my survey is in the field, I can get results usually within 24 hours. This quick turnaround is important for today's world where the news cycle is super quick. Review collected by and hosted on G2.com.

Verified User in Market Research

Small-Business (50 or fewer emp.)

8/16/2019

Business partner of the seller or seller's competitor, not included in G2 scores.

"Streamlined Survey Platform"

5/5

What do you like best about aytm?

The platform keeps programming simple, which allows me to program surveys very quickly. It supports straight copy-and-paste from a Word document, stripping out numbering, which I've found to be a great time saver. It also simplifies advanced tests like MaxDiff and Conjoint by only requiring basic inputs, with underlying design work being automated. Review collected by and hosted on G2.com.

What do you dislike about aytm?

With the simplicity comes some restrictions, but the support team is happy to review and assist with limits I've run into. Review collected by and hosted on G2.com.

Angela S.

Director of Community Engagement

Mid-Market (51-1000 emp.)

7/19/2019

"Great programming platform, Great customer service response!"

4.5/5

What do you like best about aytm?

User friendly programming, better data export capabilities than other survey site platforms Review collected by and hosted on G2.com.

What do you dislike about aytm?

I wish AYTM had better excel cell merge functionality as we primarily use it for qual studies and therefore need to see how each respondent answered Review collected by and hosted on G2.com.