Auth0 Pricing Overview

Yes. According to G2 data, Auth0 offers a free plan with limited features. Users can upgrade to paid plans for additional capabilities. Visit the seller's official pricing page to compare plan options and features.

According to G2 data, Auth0 pricing in 2026 starts at $35.00. Pricing may vary based on billing terms or usage, so users should review the Okta's official pricing page for the most current details.

Auth0's pricing is best suited for small businesses and mid-market companies in software, financial services, and IT that need secure, scalable authentication without building it in-house. G2 reviewers from small businesses frequently highlight the free tier as ideal for early-stage apps and startups, while mid-market software and fintech teams gravitate toward the Essentials and Professional tiers for MFA, RBAC, and audit logging. Enterprise users in utilities, pharmaceuticals, and financial services leverage the Enterprise tier for SSO at scale, 99.99% SLA, and advanced security. G2 reviewers caution that fast-growing companies should budget carefully, as per-user costs rise significantly with scale.

Auth0's free plan supports up to 25,000 monthly active users with unlimited logins, passwordless authentication, social connections, basic attack protection, one enterprise connection, and community support only. Auth0's paid plans begin at $35.00 per month for the Essentials tier, which adds pro MFA, role-based access control per organization, audit log streaming to tools like Datadog and Splunk, separate development and production environments, and standard support. Auth0's Professional tier at $240.00 per month further adds enterprise MFA, enhanced attack protection, and custom database connections. G2 reviewers note the free tier is generous for early-stage projects but limited for production-grade or advanced security needs.

Auth0's value perception is mixed across G2 reviewers. High-rating users from financial services, IT, and software companies consistently praise the time and cost savings from avoiding custom authentication builds, with many calling the ROI solid. However, pricing concerns are among the most frequently cited complaints across all segments. G2 reviewers repeatedly flag that costs escalate quickly as user bases grow, tier jumps are steep, and advanced features like enterprise SSO and enhanced RBAC are locked behind higher plans. A few low-rated reviews mention a 300% price increase and renewal pricing that doubled costs, signaling that Auth0 is best viewed as a premium investment rather than a budget-friendly option.