I like Attentive for their awesome support and customer success manager (CSM) team. They really want to make sure we are using everything they have to offer. Their reporting and dashboard tools are great, easy to use, and intuitive. The sign-up units were a huge pull for us and the CSM team was appealing. We felt like we could get more support in our marketing efforts. Even though the initial setup took some additional support due to our integration with HubSpot, Attentive was helpful in doing that. Now working with our CSM has been great. Review collected by and hosted on G2.com.

I'd like the integration with HubSpot to be stronger without having to set up our own API. I'd also like some additional editing options in the journeys tool, like being able to duplicate journeys and change the trigger or copy/paste across journeys. For the HubSpot integration, I'd appreciate more out-of-the-box syncing with HubSpot segments or contact properties. Review collected by and hosted on G2.com.

I like that we can see reports for email and SMS specific channels and that we can sort through our campaigns by send date , A/B tests, and send status. The smart sending is also pretty nice for A/B testing but we will see. I also appreciate that it integrates with Hiro. Review collected by and hosted on G2.com.

I feel like there are a lot of gaps in the UI and also some triggers for flows. For instance Recharge cancellation is not a trigger although other Recharge order metrics are, which confuses me. Also the email campaign builds feel limited at times because working with the blocks or sections feels wonky because it's separated into rows and there are separate paddings for those and I always have to readjust. I would also like dark mode testing, which I think was actually implemented Review collected by and hosted on G2.com.

Attentive is a robust platform for building personalized journeys with SMS and email. The interface is intuitive, and once you’re used to the flow, it’s easy to build and automate campaigns that actually convert. The integration with Mindbody makes it especially useful for fitness and wellness clients. I can segment based on real-time behaviors like visits, purchases, and memberships.

Customer support has been responsive, and I appreciate the documentation available. Once you get going, the results tend to speak for themselves. Review collected by and hosted on G2.com.

Attentive is clearly still evolving in its self-serve capabilities. Some common pain points I’ve noticed or seen others mention online include:

• Lack of flexibility with dynamic content blocks and email customization. Templates are limited and can feel restrictive.

• Slow feature rollouts: basic email features (like folders, drag-and-drop edits, or reusable content) are not as advanced as other tools.

• Data syncing quirks: when integrated with CRMs or systems like Mindbody, there are sometimes delays or gaps in the sync, which affects segments.

• Limited visibility/control for SMB users: some actions require support or a CSM to execute (like domain authentication or advanced settings).

• Cost model can be expensive for smaller businesses as it scales.

Also worth noting, implementation takes time. The initial setup can feel overwhelming, especially for clients who aren’t tech-savvy or don’t have marketing teams. Review collected by and hosted on G2.com.

Attentive is very user friendly and easy to navigate with drag and drop features. The support from the platform and teams is also really great. The data is easy to digest with the reports and analytics and the sign up units make it easy to track performance. The AI features and suggestions are really helpful. Review collected by and hosted on G2.com.

I think the best thing to improve on attentive would be the US first approach, it would be good to have on the dashboards the option to see US performance in £ rather than having to convert it manually. Review collected by and hosted on G2.com.

I like the simplicity of building a segment - each step allows you to see what amount of your subscribers will be eligible, helping to steer campaign builds in the right direction. Review collected by and hosted on G2.com.

I dislike that support is based solely in America, which means that if we run into more urgent technical issues, we can’t get them addressed as quickly as would be ideal.

I also wish there was a middle ground between creating email templates and rows - something that would allow me to build a re-usable block I could drop into a template that has a mix of rows with different numbers of columns - for example, during sale we often input a section for shop by size that has a 1 column row, a 3 column row, and a 4 column row. In the current set up i have to create those as 3 different rows and input them all each time i want them on an email. Review collected by and hosted on G2.com.

I use Attentive's Journeys to create online follow-up conversations and maintain our VIP membership program for marketing. I appreciate that Journeys are self-managing once set up, and setting up exclusive offers for our VIP list customers is easy. The ability to do personalized follow-up with a small team is also a significant benefit. The initial setup was easy and I had help, which made the process smooth. Review collected by and hosted on G2.com.

we are very happy overall and it's quickly becoming one of our strongest marketing tools Review collected by and hosted on G2.com.

Attentive is top-notch in their SMS experience, leading the industry with new innovations and immediate, extremely helpful customer care. I find the platform very easy to use, whether it's for setting up campaigns, reporting, or anything else. The dedicated account manager is invaluable for guiding strategy. Attentive's intuitive platform updates segments in real time, and it has reliably grown our SMS revenue significantly, even surpassing email. The initial setup was extremely easy, and their white glove service was very helpful. Review collected by and hosted on G2.com.

wish there was way to connect GA4 for last click attributed revenue within attentive platform. also wish you could mass update messages in journeys - ex. override UTM tracking fields Review collected by and hosted on G2.com.

I like that Attentive provides one place for both email and SMS needs, making it easier for multiple departments to access information. The ease of use stands out, and having everything in one place is really beneficial. Review collected by and hosted on G2.com.

I find it difficult to track specifics of what has been sent to customers. Troubleshooting issues can be challenging. From a customer service perspective, we often assist customers trying to find out why they are not receiving emails. It's often difficult to see specific emails sent and figure out why they are not receiving emails when they are showing they are subscribed. We also find a lot of errors where triggered emails are going out incorrectly, emails are simply not being sent, etc. Review collected by and hosted on G2.com.

The platform is fairly easy to use, and I really appreciate having a dedicated account manager who understands our account and is available to chat whenever I need help. That personal support is the real point of difference from Klaviyo. Review collected by and hosted on G2.com.

The platform can feel a bit clunkier than others. I really don’t like that templates don’t auto-save, and the delay in reporting can be pretty annoying at times—especially during big promo periods when I need to monitor things more closely. Review collected by and hosted on G2.com.

I find that Attentive makes reaching out to customers via SMS very easy. The platform also simplifies SMS and opt-in form testing and optimization, making these tasks pretty easy. I really like the builder. Attentive seems to be pioneering in offering different sign-up and onboarding experiences on mobile and desktop, setting itself apart as other platforms lagged behind. These features make it easier for D2C brands, and it provides easy access to analytics as well. Review collected by and hosted on G2.com.

I wish everything was consolidated into one platform. Right now, I use Klaviyo as well, which makes things a bit fragmented. It feels like Attentive is still in its early days of becoming a full ESP, whereas I'm using other tools that already have those capabilities. Review collected by and hosted on G2.com.