--- title: Attentive Reviews meta_title: 'Attentive Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 1407 reviews by the users' company size, role or industry to find out how Attentive works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 1407 scale: '5' date_modified: '2026-07-14' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Attentive Reviews **Vendor:** Attentive **Category:** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) **Average Rating:** 4.5/5.0 **Total Reviews:** 1,407 ## About Attentive Attentive® is the AI marketing platform for leading brands, designed to optimize message performance through 1:1 SMS and email interactions. Infusing intelligence at every stage of the consumer's purchasing journey, Attentive empowers businesses to achieve hyper-personalized communication with their customers on a large scale. Leveraging AI-powered tools, a mobile-first approach, two-way conversations, and enterprise-grade technology, Attentive drives billions in online revenue for brands around the globe. Trusted by over 8,000 leading brands such as CB2, Urban Outfitters, GUESS, and Dickey’s Barbeque Pit, Attentive is the go-to solution for delivering powerful commerce experiences for consumers with the brands they love. To learn more about Attentive or to request a demo, visit www.attentive.com. ## Attentive Pros & Cons **What users like:** - Users value the **user-friendly interface** of Attentive, enabling easy navigation and efficient campaign setup for teams. (479 reviews) - Users praise the **outstanding customer support** of Attentive, highlighting their helpful and knowledgeable representatives. (409 reviews) - Users find Attentive's platform to be **very user-friendly** , enhancing collaboration and communication for teams of all sizes. (358 reviews) - Users love the **user-friendly interface** of Attentive, appreciating its ease of navigation and support availability. (199 reviews) - Users value the **easy setup** of Attentive, appreciating its intuitive design and hands-on team support. (184 reviews) - Users praise Attentive for its **intuitive interface** , making customer data management and SMS campaigns effortless and effective. (175 reviews) - Automation (111 reviews) - Easy Creation (94 reviews) - Email Marketing (89 reviews) - Reporting Features (88 reviews) **What users dislike:** - Users find the **cost of Attentive to be high** , which can be challenging for smaller brands despite decent ROI. (116 reviews) - Users note the **complex reporting issues** with Attentive, finding the interface slow and data retrieval cumbersome. (115 reviews) - Users find the **missing features** frustrating, especially the lack of ease in integration and customizability. (111 reviews) - Users desire **more advanced features** in Attentive, including better segmentation and integration with Klaviyo. (90 reviews) - Users find the **integration issues** challenging, particularly with e-commerce platforms and analytics flexibility. (83 reviews) - Users find the **learning curve steep** , especially for those less tech-savvy, with overwhelming advanced features for beginners. (70 reviews) - Poor Customer Support (66 reviews) - Users experience **inadequate reporting** in Attentive, leading to discrepancies and challenges in accessing accurate analytics. (63 reviews) - SMS Issues (61 reviews) - Campaign Issues (50 reviews) ## Attentive Reviews ### 1. Easy Setup and A/B Testing, but Customer Support Has Slipped **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Mid-Market (51-1000 emp.) **Reviewed Date:** July 14, 2026 **What do you like best about Attentive?** Easy setup and easy to understand UI. Easy AB message testing is also a great feature. **What do you dislike about Attentive?** I dislike the level of customer support. Recently the level of support has declined. **What problems is Attentive solving and how is that benefiting you?** Attentive solves the problem of sending sales and promotional SMS to customers ### 2. Great AI Send-Time Optimization, but Email Features Feel Basic **Rating:** 3.0/5.0 stars **Reviewed by:** Courtney Lily E. | Senior CRM Executive, Small-Business (50 or fewer emp.) **Reviewed Date:** July 14, 2026 **What do you like best about Attentive?** I like the AI features of the platform, especially the send time. **What do you dislike about Attentive?** Email side of the platform is still quite basic, lack of dynamic content options. **What problems is Attentive solving and how is that benefiting you?** It’s solving our ability to send the best messaging based on channel preference to our customers. ### 3. Great Support With Attentive! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Consumer Electronics | Mid-Market (51-1000 emp.) **Reviewed Date:** November 27, 2023 **What do you like best about Attentive?** The support from our customer success managers! They're also very open to product feedback and always looking to improve and support their clients' needs. Their SMS program is definitely best in the business! **What do you dislike about Attentive?** Sometimes hard to get support on weekends (unless it's an emergency, which it usually isn't. Email capabilities are growing fast but not yet on par with other ESPs I've used. **What problems is Attentive solving and how is that benefiting you?** - Combining email and SMS together - Making my job easier and faster with AI - Helping support our customer care team through Attentive Concierge ### 4. Great for SMS, Lacks in Email Marketing **Rating:** 2.5/5.0 stars **Reviewed by:** Karyna C. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 10, 2026 **What do you like best about Attentive?** I really like the monthly cost of Attentive because it's financially motivated and suitable for my budget. I feel like it's more SMS-based, and that works best for my marketing efforts. I also use it integrated with Shopify, which is pretty convenient. For SMS marketing, I'd rate it a strong 10 because it's really effective. **What do you dislike about Attentive?** Since it's SMS-first, the actual email marketing is sub-par and could be improved significantly. Honestly, the initial setup was quite hard. **What problems is Attentive solving and how is that benefiting you?** Attentive handles the intake of clients for me in regards to marketing. ### 5. Easy to Use Platform with Quick, Helpful Customer Service **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.) **Reviewed Date:** February 12, 2026 **What do you like best about Attentive?** The platform is easy to use and whenever I need help the customer service is quick to respond. **What do you dislike about Attentive?** There isn't anything I dislike about Attentive **What problems is Attentive solving and how is that benefiting you?** They are helping streamline SMS campaigns and it is helping get more visibility to the brand. ### 6. Streamlined Email and SMS Marketing with Easy Setup **Rating:** 4.0/5.0 stars **Reviewed by:** David D. | Head of Growth, Small-Business (50 or fewer emp.) **Reviewed Date:** April 10, 2026 **What do you like best about Attentive?** I like the ease of use when developing segments and using those segments and journeys with Attentive. That's a standout feature for me. The initial setup was very easy, which was great. **What do you dislike about Attentive?** There are a couple small bugs that you get used to, such as not being able to navigate throughout the back end UI when you are chatting with the white glove support team on chat. **What problems is Attentive solving and how is that benefiting you?** I use Attentive to give incentives to audiences not ready to purchase, converting them into community members and paying customers. ### 7. Fantastic Service, User-Friendly but Needs Better Flow Creation **Rating:** 4.0/5.0 stars **Reviewed by:** Vanessa J. **Reviewed Date:** February 12, 2026 **What do you like best about Attentive?** I really appreciate Attentive's white glove service for its clear communication, which helps in finding solutions to questions, whether they're related to the interface or customer-facing inquiries. I also like the easy-to-use interface, which makes it quick to create and schedule campaigns. **What do you dislike about Attentive?** Journey flows can be a bit challenging to create. I think there could be better A/B testing and clearer results when segmenting out flows. Having historical data when making changes to flows would also be helpful. **What problems is Attentive solving and how is that benefiting you?** I use Attentive for SMS marketing; it houses campaigns and journeys, aiding retention and conversions. The white glove service is clear in communication, making solutions easy to find. Its easy-to-use interface speeds up creating and scheduling campaigns. ### 8. Intuitive UX and Easy Email Design **Rating:** 4.5/5.0 stars **Reviewed by:** Betsy E. **Reviewed Date:** February 12, 2026 **What do you like best about Attentive?** I think the UX of the system is better than Klayvio. There's less noise and it's slightly more intuitive. I also find that designing an email on Attentive is easy to do. **What do you dislike about Attentive?** I think making visual suggestions on the layout to maximize conversion or click-through rate would be a great added feature. There needs to be another view to see how the email looks with fallback fonts. I create emails with brand font in mind but usually, I get fallback fonts, and it looks very different. Also, ADA compliance suggestions or best practices would be good. **What problems is Attentive solving and how is that benefiting you?** I use Attentive to send SMS and emails at work. It solves the email marketing aspect of the business. ### 9. Effortless Segmentation, Clean Interface **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** July 29, 2025 **What do you like best about Attentive?** I like that Attentive has a really clean and simple interface, which makes it easy to use. It's straightforward to build segments and send SMS. These features help make my job easier and less overwhelming. **What do you dislike about Attentive?** The campaigns page setup could give a more zoomed-out view, so I can see how everything works together better instead of a list view. **What problems is Attentive solving and how is that benefiting you?** Attentive simplifies sending SMS to targeted segments with different versions easily. The clean interface and ease of use make it less overwhelming, making my job easier. ### 10. Connects to Mindbody, But Setup Needs Clearer Step-by-Step Guidance **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** July 13, 2026 **What do you like best about Attentive?** it connects to mindbody and as an employe of it we cant use anything else **What do you dislike about Attentive?** way too hard to set up with lack of step by step instruction, not customer intuitive, need to be formally trained on it. **What problems is Attentive solving and how is that benefiting you?** automated marketing ### 11. Overall great, but would like more flexibility **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.) **Reviewed Date:** July 29, 2025 **What do you like best about Attentive?** Very easy and intuitive to use. I also appreciate the customer support that is offered - they always do a great job of fixing your issues or getting to the bottom of the issue. **What do you dislike about Attentive?** I wish the integrations were more clear and easy to understand. It can be tricky to get what you want out of it. Additionally, I wish there was more customization and flexibility that you can do without having to go through their customer service agents. **What problems is Attentive solving and how is that benefiting you?** Helping us solve for SMS marketing. ### 12. Effortless Integration, Reliable SMS Solutions **Rating:** 4.5/5.0 stars **Reviewed by:** Jeff L. | Product manager, Mid-Market (51-1000 emp.) **Reviewed Date:** April 10, 2026 **What do you like best about Attentive?** I appreciate that Attentive is an industry leader, making it easy to integrate into our systems. It's consistent and reliable, which really stands out for me. The setup and onboarding processes were quite easy, and I find the out-of-the-box plugin functionality very convenient. Plus, it works well with Klaviyo, which complements our cross-platform messaging efforts effectively. **What do you dislike about Attentive?** N/A **What problems is Attentive solving and how is that benefiting you?** I use Attentive for marketing, order updates, and scheduling sales calls. It's easy to integrate, consistent, and reliable, with simple setup and plugin functionality. It works well with Klaviyo. ### 13. Incredibly User-Friendly CRM with Exceptional Customer Support **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Entertainment | Mid-Market (51-1000 emp.) **Reviewed Date:** April 10, 2026 **What do you like best about Attentive?** Attentive is incredibly user friendly and easy for anyone at any level of email marketing experience to use. The customer service chat is also exceptional at providing fast and meaningful assistance. **What do you dislike about Attentive?** Honestly nothing, this is one of the best CRM platforms I've used in my 5+ years in E-commerce **What problems is Attentive solving and how is that benefiting you?** Attentive takes the a lot of the brain calories out of creating email campaigns and journeys. The drag and drop tools, templates, and the ability to link offer codes cleanly make setting up an email so easy ### 14. Seamless Integration, Maximized Revenue **Rating:** 5.0/5.0 stars **Reviewed by:** Lexi B. | Marketing Lead, Small-Business (50 or fewer emp.) **Reviewed Date:** February 12, 2026 **What do you like best about Attentive?** I use Attentive for our SMS and email marketing campaigns, and I find it incredibly valuable for viewing campaign results and efficiently segmenting subscribers to maximize revenue. I really appreciate how easily it integrates with other software. For instance, we're introducing quizzes to our website, and Attentive seamlessly integrates with that software, allowing us to create segments based on quiz answers for a more personalized campaign experience. These integrations save us a lot of time and effort. Also, setting it up was easy, and that's always a plus. **What do you dislike about Attentive?** N/A **What problems is Attentive solving and how is that benefiting you?** I use Attentive to view campaign results and segment subscribers, maximizing revenue. It seamlessly integrates with other tools, saving us time and enabling personalized experiences. ### 15. Very User-Friendly Interface That’s Easy to Learn **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Sports | Mid-Market (51-1000 emp.) **Reviewed Date:** July 14, 2026 **What do you like best about Attentive?** the interface is very user friendly & easy to learn **What do you dislike about Attentive?** The least helpful is the revenue breakdown because my company does not track that on Attentive. **What problems is Attentive solving and how is that benefiting you?** The AI suggestions are helpful for inspiration or support when crafting a message ### 16. Powerful Insights and Data in an Easy-to-Use Product **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Entertainment | Small-Business (50 or fewer emp.) **Reviewed Date:** July 14, 2026 **What do you like best about Attentive?** The insights it and data it provides,and how easy it is to use the produce **What do you dislike about Attentive?** There are sometimes bugs with customer lists **What problems is Attentive solving and how is that benefiting you?** they are helping make it much easier and efficient to reach and communicate deals with our customers. ### 17. Stable Tech with Stellar Support **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** February 12, 2026 **What do you like best about Attentive?** I use Attentive for SMS and email marketing blasts for our D2C website. It consolidates our marketing efforts, integrates with our other systems, and acts like an extension of our small team. I like that the tech works and is stable. Additionally, having account managers to provide direction, roadmap, and support is very useful. When we meet, they basically walk us through a path to get us to an optimal place with the use of this tech, ensuring Attentive is a part of our overall marketing plan. The initial setup was very easy since we had a lot of the building blocks already available. **What do you dislike about Attentive?** Price **What problems is Attentive solving and how is that benefiting you?** Attentive consolidates our marketing efforts, integrates with other systems, and acts like an extension of our small team. ### 18. Effortless SMS Campaigns with Powerful AI **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Pharmaceuticals | Small-Business (50 or fewer emp.) **Reviewed Date:** February 11, 2025 **What do you like best about Attentive?** I like how easy Attentive is to use. The AI capabilities are also a big advantage, helping me create effective campaigns. I can write out what I want to say, and the AI suggests different ways to send it out, which helps with copywriting and yields good results. **What do you dislike about Attentive?** There is not a lot that I dislike. **What problems is Attentive solving and how is that benefiting you?** Attentive is easy to use and its AI capabilities help in creating effective campaigns. It assists in writing copy and offers different ways to communicate, which shows good results. ### 19. Attentive from Designer Perspective **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Mid-Market (51-1000 emp.) **Reviewed Date:** May 22, 2025 **What do you like best about Attentive?** Attentive is an intuitive platform that makes designing campaigns an ease. I appreciate how seamless it is to maintain branding consistency across all campaigns. The interface is clean and thoughtfully designed, allowing for quick iterations and real-time previews. **What do you dislike about Attentive?** When using Attentive's AI send times for email campaigns, a user cannot switch the email from AI Send times to A/B time variations. **What problems is Attentive solving and how is that benefiting you?** Attentive is solving the challenge of managing and scaling personalized communication across both email and SMS channels.It ensures our messaging is consistent and impactful. ### 20. Intuitive Email & SMS Builder with Phenomenal White Glove Support **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** February 12, 2026 **What do you like best about Attentive?** The user experience for the everyday email or SMS builder/sender is extremely intuitive and simple to navigate. The initial setup checklists and reporting are also very intuitive and easy to work through once you get going. The White Glove (concierge) team is phenomenal - helpful, friendly, and quick to provide support. I love that you can reach them via email, chat, or phone. The dedicated account strategists are also super helpful and provide great insights and tips to act on, and the legal/compliance teams are solid gold - I know I can trust them to keep us within the guardrails, no matter what country we're in. They also support a wide range of integrations and partnerships and continue to expand them. Overall, I really appreciate their level of hands-on support, expertise, and the user-friendly backend UI. **What do you dislike about Attentive?** The email side of the platform is newer, so there are still some functional limitations in overall email builds and execution, and in how they integrate into multi-channel campaigns and journeys. However, they are addressing these challenges with new product releases every quarter. **What problems is Attentive solving and how is that benefiting you?** Attentive is providing deeper insights into our customer engagement and purchase behavior, creating opportunities to deliver a better, more personalized customer experience overall. ### 21. Simple, Intuitive User Journey Mapping That Saves Time and Streamlines Collaboration **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consulting | Small-Business (50 or fewer emp.) **Reviewed Date:** February 12, 2026 **What do you like best about Attentive?** It makes creating and visualizing a user journey simple and intuitive. I can quickly map out each step of the customer experience, identify gaps, and align messaging without getting bogged down in complicated tools. It saves time, keeps everything organized, and makes collaboration with the team much smoother. **What do you dislike about Attentive?** The email functionality could be more fleshed out. While it works for basic use cases, I would love to see more advanced customization options, better automation controls, and deeper analytics. Expanding these features would make it even more powerful and reduce the need to rely on additional tools. **What problems is Attentive solving and how is that benefiting you?** Attentive solves the challenge of managing and scaling SMS marketing for brands in a way that feels personalized and performance driven. It makes it easy to capture subscribers, segment audiences, automate campaigns, and send targeted messages that actually convert. For us, that means we can confidently offer SMS as a core channel for our clients without piecing together multiple tools. It streamlines execution, improves engagement and revenue, and positions us to deliver a best in class SMS strategy using one of the strongest platforms in the market. ### 22. Highly Customizable with Fast, Smooth Setup **Rating:** 4.5/5.0 stars **Reviewed by:** Jacob W. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 13, 2026 **What do you like best about Attentive?** I like the fact that there are so many segmentation options, which makes it easy for me to customize and reach whichever customers I need to. Campaign setup is also extremely straightforward. The initial setup of Attentive was extremely fast and smooth, and the staff were extremely helpful in answering any questions. **What do you dislike about Attentive?** I would like to be able to see drafted campaigns in the calendar view **What problems is Attentive solving and how is that benefiting you?** Attentive helps me reach more customers on another platform with customizable segmentation options and straightforward campaign setup. ### 23. Easy-to-Use SMS Marketing Solution with Scope for AI Enhancement **Rating:** 4.0/5.0 stars **Reviewed by:** Haley L. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 10, 2026 **What do you like best about Attentive?** I like the ease of use with Attentive, which makes it straightforward to operate. The feature that keeps the attribution window tight is also a plus. Additionally, SMS marketing through Attentive is incredibly helpful because it feels like you're reaching customers directly in their pocket, which is the most beneficial channel to me. **What do you dislike about Attentive?** I think the AI could be better. Like, for copy. **What problems is Attentive solving and how is that benefiting you?** I feel like Attentive helps with attribution. I like the ease of use and how they keep the attribution window tight. ### 24. Intuitive UI with Smart AI Suggestions **Rating:** 4.5/5.0 stars **Reviewed by:** Cole L. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 10, 2026 **What do you like best about Attentive?** I use Attentive for SMS, and I like that it helps with sending out reliable SMS and flows. I really appreciate the UI because it is clean and easy to use, making things 'stupid simple'. I also like the AI suggestions feature; it's easy to just select the AI-updated ones. **What do you dislike about Attentive?** Cost and the billing on characters. I think it could be improved by making it more obvious of SMS send usage per message sent. **What problems is Attentive solving and how is that benefiting you?** Attentive helps me send out reliable SMS and flows easily. ### 25. Effective Messaging Tool with Easy Setup **Rating:** 4.5/5.0 stars **Reviewed by:** Justin W. | Digital Marketing Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** April 10, 2026 **What do you like best about Attentive?** I use Attentive for texting and emails for our clients at Variable Marketing Agency. I like the SMS design and email design, which help with audience building and retargeting. These features are great for targeting those who open and engage, and even those who don't. The initial setup of Attentive was easy. **What do you dislike about Attentive?** cost measuring **What problems is Attentive solving and how is that benefiting you?** I use Attentive for texting and emails, helping reach customers about sales and events. It aids in audience building and retargeting by targeting those who engage and those who don't. ### 26. Effortless Marketing with Strategic Support **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Cosmetics | Small-Business (50 or fewer emp.) **Reviewed Date:** July 29, 2025 **What do you like best about Attentive?** I like that there's a growth strategist assigned to my account at Attentive. They're able to act as an extension of my team, helping me grow my business. They analyze my account and provide suggestions to optimize my strategy. Also, the initial setup of Attentive was easy! **What do you dislike about Attentive?** I don’t love the process of updating my sign ups. **What problems is Attentive solving and how is that benefiting you?** I use Attentive to reach customers and increase conversions. The growth strategist is like an extension of my team, helping to optimize strategies and grow my business. ### 27. Empowers Growth with Strategic Insights **Rating:** 4.5/5.0 stars **Reviewed by:** Caroline B. | Lifecycle & E-commerce Associate Manager of VIBES **Reviewed Date:** February 12, 2026 **What do you like best about Attentive?** I really like the strategic account management in Attentive as it has been super wonderful for general monitoring of KPIs. The data and insights on opportunities are incredibly helpful, and the constantly evolving tech and AI capabilities have been instrumental in growing our list. Overall, using Attentive has been a very pleasant experience since I joined. **What do you dislike about Attentive?** Potentially more capability around in-store purchase tracking and connecting that to customers CRM profiles. Tracking in-store purchase data and tying that directly to customer profiles to better segment and target future content. **What problems is Attentive solving and how is that benefiting you?** Attentive helps us with growth, retention, and scaling our business. AI capabilities grow our list, and strategic account management is great for monitoring KPIs. ### 28. Modern Platform with a Patient, Knowledgeable Team! **Rating:** 4.5/5.0 stars **Reviewed by:** Gabriel F. | Growth Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** February 13, 2026 **What do you like best about Attentive?** A very modern platform paired with a very patient and knowledgeable team. Every monthly check-in was full of insights and actionable recommendations. Every marketer would love to work with such a great team! **What do you dislike about Attentive?** Cost can be a bit high but that is expected when working with the best solution on the market. **What problems is Attentive solving and how is that benefiting you?** Incredibly robust lead capture, very advanced SMS creation in a platform that is full of modern features from drip campaigns to AI. ### 29. Simplicity and Efficiency, But Pricing Transparency Needed **Rating:** 4.0/5.0 stars **Reviewed by:** Sammy S. | president, Small-Business (50 or fewer emp.) **Reviewed Date:** July 30, 2025 **What do you like best about Attentive?** I like the simplicity of using Attentive for text messaging for my jewelry brand. I feel the text messaging works better than email because more customers are viewing the text messages, resulting in sales. **What do you dislike about Attentive?** I think it could be a little bit more transparent with the pricing. I would like to see how much each campaign costs before it's sent out, right in front of my face on the dashboard. I think that would help out a lot to know how much I'm spending. **What problems is Attentive solving and how is that benefiting you?** I find Attentive offers a more efficient and effective way to communicate with my customers than email. More customers view the text messages, which results in sales. ### 30. Powerful Analytics, Easy Setup, High Pricing **Rating:** 4.5/5.0 stars **Reviewed by:** Prahlad K. | Head of Operations & Supply Chain | Founding Team, Small-Business (50 or fewer emp.) **Reviewed Date:** May 29, 2026 **What do you like best about Attentive?** I like Attentive's analytics, dashboards, and automations. I can create a lot of automation SMS campaigns like checkout SMS campaigns, back-in-stock alerts, and more, which help me make more sales. The initial setup was very easy. **What do you dislike about Attentive?** The pricing is a little higher. **What problems is Attentive solving and how is that benefiting you?** I can seamlessly create SMS marketing campaigns and automate tasks like back-in-stock alerts, boosting my sales efforts. ### 31. Effortless Email and SMS Marketing with Exceptional UX **Rating:** 5.0/5.0 stars **Reviewed by:** Dyllan G. | Marketing Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** April 10, 2026 **What do you like best about Attentive?** I like Attentive's great UX design where features are easy to locate and well placed. This makes it important for my team because we are not large enough to have one person dedicated to using Attentive, so having a focus on user experience allows everyone on the team to functionally operate it. **What do you dislike about Attentive?** Nothing I can think of **What problems is Attentive solving and how is that benefiting you?** Attentive helps with list segmentation and executing email and SMS marketing. Its user-friendly design enables our small team to functionally operate it without a dedicated person. ### 32. Easy-to-Navigate Admin with Strong Reporting **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** February 12, 2026 **What do you like best about Attentive?** Admin is easy to navigate. Good reporting and analytics. **What do you dislike about Attentive?** Campaigns have high cost compared to journeys **What problems is Attentive solving and how is that benefiting you?** Journey messages take away the guess work with retargeting. I can turn them on and monitor them without much effort. ### 33. Effective SMS Marketing with Responsive Support **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Cosmetics | Mid-Market (51-1000 emp.) **Reviewed Date:** September 29, 2025 **What do you like best about Attentive?** The team is super responsive and provides both strategic recommendations as well as platform assistance **What do you dislike about Attentive?** perhaps more competitor/industry benchmarks would be helpful in our planning **What problems is Attentive solving and how is that benefiting you?** SMS journey configuration and keeping in close contact with our customers ### 34. It's in the name **Rating:** 5.0/5.0 stars **Reviewed by:** Quinn C. | Email & Digital Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** October 28, 2025 **What do you like best about Attentive?** The customer support provided by Attentive is hands-down the #1 reason we stick with them. We have worked with several account reps over the years and every single one has provided excellent service, attention to detail, and reliability. Although they are not the cheapest or easiest tool out there, they are the most innovative and quick-to-market with new features (especially proprietary AI.) **What do you dislike about Attentive?** A lot of power-user and enterprise features are available but not included in their UI, so we rely on their White Glove team for implementation. Not a deal-breaker, but definitely and interruption to the flow of a fast-moving team that prefers self-service. **What problems is Attentive solving and how is that benefiting you?** Attentive powers our SMS program and allows our lifecycle marketing team to reach more subscribers with a different experience during their journey. ### 35. Great Support, Powerful AI Campaign Tools, and Frequent Feature Updates **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.) **Reviewed Date:** April 15, 2026 **What do you like best about Attentive?** The support has been great. I also really like the AI tools for building campaigns, and I appreciate that new features are released frequently. **What do you dislike about Attentive?** Sometimes the tool feels a bit rigid. For example, I want my lightbox to show the mobile field first and then the email field, but they won’t let me make that adjustment. **What problems is Attentive solving and how is that benefiting you?** Attentive helps us connect with our consumers. It integrates with Recharge, Yotpo, and our Shopify store, which makes it easier to keep everything connected. ### 36. User-Friendly Reporting with Clear Sales Insights **Rating:** 4.5/5.0 stars **Reviewed by:** Candace B. | Operations Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** February 12, 2026 **What do you like best about Attentive?** It's very user friendly and easy to find reporting on. I enjoy being able to see exactly where my sales are coming from. **What do you dislike about Attentive?** I don't see many downsides - the customer service is great & they are constantly keeping us informed of new roll outs. **What problems is Attentive solving and how is that benefiting you?** Attentive is helping to integrate our Shopify store, website and marketing all in 1 place. We can easily see how are sales are broken down through different platforms. ### 37. The most responsive email + sms software I've ever used **Rating:** 5.0/5.0 stars **Reviewed by:** Madelyn A. | Growth Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** September 08, 2025 **What do you like best about Attentive?** I'm very impressed by the amount of support and quickness of that support. Any issues have been thoroughly addressed and additionally, we've been onboarding to a new crm and they've been able to bend over backwards just to make that possible. Their email + sms is extremely user friendly and easy to use. Their integration team was extremely helpful and easy to actually use on a day to day. **What do you dislike about Attentive?** The only complaint on my end is attentive logs you out of your account every 10 minutes of inactivity then makes you log back in with your password and every 10 days they make you verify it with your sms. Their reports aren't as customizable as I would like, but I'll be digging into this more and more to see if that's just a me thing. **What problems is Attentive solving and how is that benefiting you?** Attentive is able to pair email and sms marketing together in an extremely user friendly way, most of my team isn't very experienced in any platform or software management but by far it's the best I've used between Klaviyo, Yotpo, etc. ### 38. Seamless Shopify Integration with Real-Time Campaign & Customer Feedback Insights **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Enterprise (> 1000 emp.) **Reviewed Date:** February 12, 2026 **What do you like best about Attentive?** I like how it integrates with shopify and we can stay on top of campaigns and see customer feedback in real time. **What do you dislike about Attentive?** Sometimes it can be challenging to set up journeys, but they have a great support team to help with any questions. I wish there was a way to save width on email campaigns instead of it defaulting to auto width. **What problems is Attentive solving and how is that benefiting you?** Attentive made it easier to see subject and preheader in email previews this year which was a huge help in identifying issues before a campaign is sent out. Attentive is always looking into ways to futureproof the system and add AI features to stay ahead of the curve. ### 39. Elevated Marketing with User-Friendly Platform **Rating:** 4.5/5.0 stars **Reviewed by:** Andras S. **Reviewed Date:** November 23, 2025 **What do you like best about Attentive?** I appreciate Attentive's easy-to-use interface, which simplifies navigation compared to other tools like Bloomreach, Braze, and Klaviyo. This usability significantly reduces my workload and enables me to manage SMS and email campaigns more efficiently. I value the ability of Attentive to drive incremental revenue through better SMS and triggered campaign emails, alongside its capability to lower my ESP pricing significantly. The resourceful and responsive support team has been beneficial, as has the straightforward platform setup, which, despite the inherent complexity of email migrations, included replication of all our templates and journeys. The overall pricing structure and performance of Attentive have been superior to the other tools we previously used. **What do you dislike about Attentive?** I find duplicating journeys in Attentive isn't intuitive. Although it is not a major issue since most of our journeys are unique, simplifying this process could enhance the overall experience. **What problems is Attentive solving and how is that benefiting you?** I use Attentive to drive incremental revenue through enhanced SMS and email campaigns, lower my ESP pricing significantly, and reduce workload. The easy-to-use interface makes it simpler than competitors like Bloomreach, Braze, or Klaviyo. ### 40. Compliance Leader with Performance Gaps **Rating:** 1.5/5.0 stars **Reviewed by:** Lauren A. | Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** February 22, 2026 **What do you like best about Attentive?** I like that Attentive helps capture contacts and message them via SMS. I also appreciate their focus on compliance and how they stay on top of legal issues. **What do you dislike about Attentive?** I find that Attentive's performance isn't as good as their competitors from a capture and revenue standpoint. **What problems is Attentive solving and how is that benefiting you?** I use Attentive for SMS marketing to help capture contacts and message them. They stay on top of legal issues, ensuring compliance. ### 41. Exceptional White-Glove Support That Has Your Back **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Museums and Institutions | Mid-Market (51-1000 emp.) **Reviewed Date:** February 12, 2026 **What do you like best about Attentive?** The customer service and white glove approach are so helpful! Once I had an issue with an SMS while I was away from my computer and they were able to pause, fix, and re-send for me. **What do you dislike about Attentive?** Sometimes the white glove approach also means there are things that I'd love to be able to do myself (like create a new sign-up unit with attribution selection- I tried to duplicate a desktop one I had created with their help for mobile but needed their help again to create it. However, it was easy and seamless to have them do it). **What problems is Attentive solving and how is that benefiting you?** Attentive is creating awareness for my business and collecting valuable data ### 42. Decent Alternative with Cost Benefits, But Sluggish Performance **Rating:** 5.0/5.0 stars **Reviewed by:** Ben C. **Reviewed Date:** February 12, 2026 **What do you like best about Attentive?** I think the overall functionality of Attentive is decent, allowing me to do everything I want to do for my eCommerce brand. It's also cheaper than Klaviyo, which is a big plus for us. The platform integrates with Shopify, making the initial setup pretty easy and straightforward, just as simple as Klaviyo. **What do you dislike about Attentive?** Attentive is very slow and a bit glitchy, which is probably the biggest issue. Additionally, there are some weird things that feel a bit clunky. I also find that there are no native integrations with some platforms like Judge Me, which would be good to have. **What problems is Attentive solving and how is that benefiting you?** I use Attentive to set up email marketing campaigns and automations. ### 43. Easy to use very reliable **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.) **Reviewed Date:** July 14, 2026 **What do you like best about Attentive?** Able to schedule easily and having it integrate well with different services and platforms **What do you dislike about Attentive?** Not much, the cost is a bit confusing sometimes but that’s due to carrier costs **What problems is Attentive solving and how is that benefiting you?** answering customer service questions promptly ### 44. Excellent SMS Messaging and Revenue Tracking **Rating:** 4.5/5.0 stars **Reviewed by:** Nayan S. | Analytics Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** April 09, 2026 **What do you like best about Attentive?** Sending out SMS messages and having proper tracking of allocated revenue. **What do you dislike about Attentive?** Nothing major so far, but the data extraction could be improved. We’re using SFTP right now, and that part could be smoother. **What problems is Attentive solving and how is that benefiting you?** We use it to send out SMS messages for marketing. ### 45. Great Software and Even Better Customer Service **Rating:** 5.0/5.0 stars **Reviewed by:** Nathan R. | Sr. Email and Messaging Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** September 02, 2025 **What do you like best about Attentive?** Attentive has been a great platform for us, and one of the biggest strengths is how easy it is to use. The interface is intuitive, making it simple to build and manage campaigns without a steep learning curve. What really sets Attentive apart, though, is the quality of their customer service. From our customer success manager to the support staff, everyone has been quick to respond whenever we’ve needed help, and they go above and beyond to make sure our issues are resolved. Our customer success manager, in particular, has been a fantastic resource. They’ve taken the time to understand our goals and have provided fresh insights into how we approach our SMS campaigns. By suggesting creative adjustments to both our audience targeting and messaging style, they’ve helped us unlock new opportunities and improve campaign performance. Overall, Attentive has been a valuable partner in helping us grow and refine our SMS marketing strategy. **What do you dislike about Attentive?** One challenge I’ve found with Attentive is that building segments can be a bit difficult. While the platform overall is easy to use, the segmentation process isn’t quite as intuitive and can take more time than expected, especially when trying to create more detailed or customized audiences. Another area for improvement is the accessibility of their help and support resources. Unlike other software platforms where documentation and guides are easy to find and navigate, Attentive’s resources aren’t always as readily available. While their support team is responsive when you reach out, having more self-service tools and accessible resources would make it easier to quickly troubleshoot or learn new features on our own. **What problems is Attentive solving and how is that benefiting you?** Attentive is helping us better connect with our customers through SMS marketing. The platform makes it easy to reach people directly on their phones with personalized and timely messages, which has been a big boost to engagement. Our customer success manager has also helped us think differently about our campaigns, showing us new ways to segment audiences and adjust our messaging for stronger results. Overall, Attentive has solved the challenge of building an effective SMS channel by giving us both the tools and the support to grow. It’s allowed us to improve campaign performance, reach the right audience with the right message, and ultimately drive more value from our marketing efforts. ### 46. Basic Contact Management, But Needs Better Segmenting **Rating:** 2.5/5.0 stars **Reviewed by:** Bobbie T. **Reviewed Date:** February 12, 2026 **What do you like best about Attentive?** I think Attentive stands out because it seems to be the industry standard. I also find the 'Flows' feature helpful as they are fairly easy to set up and run without needing to manage them constantly. **What do you dislike about Attentive?** Segmenting is incredibly tricky and difficult. - I never get the results that I'm expecting. Would like to see more integrations (like Hubspot) and easier conversational texting between our customer service people and customers. Also, the results do not justify the high cost of Attentive. Would like to see transparent pricing and be able to view and manage pricing plans. **What problems is Attentive solving and how is that benefiting you?** Attentive solves basic customer contact, making marketing easier in e-comm retail. ### 47. Easy-to-Use, User-Friendly Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Austin C. | Sales Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** April 10, 2026 **What do you like best about Attentive?** Easy to use, very user friendly platform **What do you dislike about Attentive?** Creating campaigns can take some time to get used to with all the options, but once you get the hang of it, it's not so bad. **What problems is Attentive solving and how is that benefiting you?** Creating marketing and informational emails for our vendors. ### 48. Effective SMS Marketing with Stellar Support **Rating:** 5.0/5.0 stars **Reviewed by:** Elizabeth L. | Email Marketing Manager **Reviewed Date:** February 13, 2026 **What do you like best about Attentive?** I find Attentive's customer support, especially via chat, to be very helpful. Whenever I need assistance with setting something up, there's always someone available to help. I also appreciate that Attentive helps us increase revenue by reminding customers about current promotions, as some people respond better to receiving texts. The initial setup of Attentive was easy for us. **What do you dislike about Attentive?** I wish when excluding segments, you could select an unlimited amount to exclude. Attentive currently has a limit on it, and right now their limit is 10, I think. **What problems is Attentive solving and how is that benefiting you?** Attentive helps us gain revenue by reminding customers about current promotions, as some people respond better to receiving texts. ### 49. User-Friendly with Accurate Data and Seamless Campaign Scheduling **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.) **Reviewed Date:** April 10, 2026 **What do you like best about Attentive?** its user-friendly, the data is accurate, and the scheduling and creation of campaigns and segments is pretty seemless **What do you dislike about Attentive?** there is a delay/lag with the data, so total revenue, click rate, unsubs, those kind of metrics seem to be accurate and up to date about a week after a campaign has been sent **What problems is Attentive solving and how is that benefiting you?** I can send sms and enewsletters in one spot. it is easy to see all subscribers in one place and create separate dynamic segments fairly easy ### 50. User-Friendly Platform with Stellar Support **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User | Small-Business (50 or fewer emp.) **Reviewed Date:** April 10, 2026 **What do you like best about Attentive?** I like the easy, user experience and design of the website and platform. I can easily navigate and set up campaigns seamlessly and monitor my automated messaging and flows as well. They answer my questions and are always willing to help, and they allow me to speak to my audience clearly and effectively. **What do you dislike about Attentive?** Reporting can be difficult to create and set up. **What problems is Attentive solving and how is that benefiting you?** Attentive helps me navigate complicated segmentation, set up reporting, and effectively communicate with my SMS audience. ## Attentive Discussions - [Conversion rate has slowed in Q1, any tips or advice?](https://www.g2.com/discussions/conversion-rate-has-slowed-in-q1-any-tips-or-advice) - 1 comment, 1 upvote - [Will there be full email options for Attentive soon?](https://www.g2.com/discussions/will-there-be-full-email-options-for-attentive-soon) - 3 comments, 1 upvote - [What is the best way to reduce subscribers opting out of text messages](https://www.g2.com/discussions/35921-what-is-the-best-way-to-reduce-subscribers-opting-out-of-text-messages) - 6 comments, 1 upvote - [View Attentive pricing details and edition comparison](https://www.g2.com/products/attentive/reviews?page=5§ion=pricing&secure%5Bexpires_at%5D=2026-07-14+14%3A38%3A09+-0500&secure%5Bsession_id%5D=7e04eab7-a89f-4d79-a680-1977f1983ec4&secure%5Btoken%5D=00643a7a0bc5d63e8cf61e5408a70e57ba409124e71bfcfe670b4cb8f1c4c331&format=llm_user) ## Attentive Integrations - [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) - [Adobe Campaign](https://www.g2.com/products/adobe-campaign/reviews) - [Adobe Commerce (formerly Magento Commerce)](https://www.g2.com/products/adobe-commerce-formerly-magento-commerce/reviews) - [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) - [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - [Amperity](https://www.g2.com/products/amperity/reviews) - [Antavo AI Loyalty Cloud](https://www.g2.com/products/antavo-ai-loyalty-cloud/reviews) - [Bazaarvoice](https://www.g2.com/products/bazaarvoice/reviews) - [BigCommerce](https://www.g2.com/products/bigcommerce/reviews) - [Bikky](https://www.g2.com/products/bikky/reviews) - [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) - [Bluecore](https://www.g2.com/products/bluecore/reviews) - [Bubblehouse](https://www.g2.com/products/bubblehouse/reviews) - [Campaign Monitor](https://www.g2.com/products/campaign-monitor/reviews) - [commercetools](https://www.g2.com/products/commercetools/reviews) - [daasity](https://www.g2.com/products/daasity/reviews) - [Digioh](https://www.g2.com/products/digioh-digioh/reviews) - [dotConnect for Salesforce Marketing Cloud](https://www.g2.com/products/dotconnect-for-salesforce-marketing-cloud/reviews) - [Dotdigital](https://www.g2.com/products/dotdigital/reviews) - [Elevar](https://www.g2.com/products/elevar/reviews) - [Exigo Full Stack Platform](https://www.g2.com/products/exigo-full-stack-platform/reviews) - [Facebook](https://www.g2.com/products/facebook/reviews) - [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) - [Friendbuy](https://www.g2.com/products/friendbuy/reviews) - [Gladly](https://www.g2.com/products/gladly/reviews) - [Google Ads](https://www.g2.com/products/google-ads/reviews) - 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Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization **Text Messaging** - Bulk SMS - Two-Way Text Messaging - Text Scheduler - Automatic Replies - Automatic URL Shortening - MMS Marketing - Personalization - Transactional SMS **Messaging - RCS Business Messaging** - Personalization - Rich Media - Interactive Messages - Branded Templates - Automation - Conversational RCS - Transactional RCS - Promotional RCS **Performance Optimization & Learning - AI Marketing Agents** - Send-Time Optimization - Autonomous A/B Testing **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Online Behavior Tracking - Automated Alerts and Tasks - CRM Lead Integration **Analysis** - Application Attribution - Campaign Analysis - Uninstall Tracking - Custom Dashboards **Security / Verification - RCS Business Messaging** - Verified Sender - Encryption - Authentication **Autonomous Campaign Orchestration - AI Marketing Agents ** - End-to-End Campaign Execution - Goal-Based Campaign Planning - Cross-Channel Orchestration - Conversational Campaign Setup - Real-Time Campaign Adaptation **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Budgeting **Campaigns** - Proximity Marketing - Push Notifications - Bulk SMS - Two-Way Text Messaging - Email Campaigns - Audience Segmentation **Agentic AI - AI Agents** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Analytics / Deliverability - RCS Business Messaging** - Read Receipts - Analytics - SMS Fallback **AI Content Generation - AI Marketing Agents ** - Dynamic Content Optimization - AI Copy Generation - Personalized Content Creation **Social** - Social Listening - Social Sharing - Social Campaigns - Social Media Engagement - Social Media Advertising **Engagement** - Coupons and Promotions **SMS Platform** - Reporting - Automation - White Label - Text-to-Landline - Short Codes - API Integration **AI - RCS Business Messaging** - AI **Audience Intelligence & Segmentation - AI Marketing Agents ** - Lookalike Audience Modeling - Behavioral Triggering - Predictive Audience Segmentation **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics **Platform** - Optimization - Integrations - Mobile Marketing - Internationalization **Agentic AI - SMS Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Natural Language Interaction - Proactive Assistance - Decision Making **Integrations & Data Connectivity - AI Marketing Agents ** - Event & Data Ingestion - CRM & CDP Integration **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation **Agentic AI - Mobile Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications ## Top Attentive Alternatives - [Braze](https://www.g2.com/products/braze/reviews) - 4.5/5.0 (1,662 reviews) - [Klaviyo](https://www.g2.com/products/klaviyo/reviews) - 4.6/5.0 (1,310 reviews) - [Postscript](https://www.g2.com/products/postscript/reviews) - 4.8/5.0 (155 reviews)