Areya's Data Masking App is a robust solution designed to enhance data security within Salesforce environments. It enables users to selectively target email fields and establish scheduled batch processes, systematically clearing sensitive information from specified fields. This automated approach ensures comprehensive data protection, allowing organizations to safeguard confidential information effectively. By integrating this tool, businesses can maintain data privacy and comply with regulatory standards, providing peace of mind in managing digital information. Key Features and Functionality: - Selective Field Targeting: Users can handpick specific email fields for data masking, ensuring precise control over which information is protected. - Scheduled Batch Processing: The app allows for the setup of automated batch processes, enabling regular and systematic clearing of sensitive data without manual intervention. - Comprehensive Data Security: By systematically clearing sensitive information, the app provides a thorough approach to data protection within the Salesforce platform. Primary Value and Problem Solved: The Data Masking App addresses the critical need for data privacy and security in Salesforce environments. By automating the identification and masking of sensitive information, it reduces the risk of data breaches and unauthorized access. This not only helps organizations comply with data protection regulations but also streamlines data management processes, enhancing overall operational efficiency. The app's ability to systematically clear sensitive information provides a reliable means of safeguarding data, granting businesses peace of mind in the realm of digital privacy.