# Apropo Reviews
**Vendor:** Apropo.io  
**Category:** [CPQ Software](https://www.g2.com/categories/cpq)  
**Average Rating:** 4.8/5.0  
**Total Reviews:** 30
## About Apropo
Apropo is a project estimation tool designed for software agencies obsessed with customer experience. It gives you UNFAIR advantage over other agencies by making your quotes faster, more accurate and customer-friendlier, all at once. Quote faster - create quotes in minutes instead of hours, thanks to AI, repeatable quoting components and error-proof formulas. Get to your customers before your competitors! Win more projects - compose beautiful and friendly quotes with your agency’s branding that will stand out from competitors. Engage your customers with interactive scope configuration and watch videos of how they work with your quote. No more ugly Excel files! Standardize & control your quoting process - get all your agency quotes in a single place, standardize your process with quote templates and export your quotes to Jira and create project backlog in minutes instead of hours. Stop spending hours creating Excel quotes that lose. Spend minutes creating next-gen quotes that win.



## Apropo Pros & Cons
**What users like:**

- Users appreciate the **ease of use** of Apropo, finding it intuitive for creating clear, professional proposals quickly. (20 reviews)
- Users value the **efficiency** of Apropo, streamlining estimates and enhancing productivity in the quoting process. (12 reviews)
- Users value Apropo for its **time-saving capabilities** , enabling quick preparation and comparison of multiple estimates efficiently. (11 reviews)
- Users appreciate the **clear and professional presentation quality** of Apropo, enhancing client trust and efficiency. (9 reviews)
- Users rave about the **exceptional customer support** at Apropo, with direct access to leadership enhancing the experience. (8 reviews)
- Easy Creation (6 reviews)
- Communication (5 reviews)
- Customer Satisfaction (5 reviews)
- Templates (5 reviews)
- User Interface (5 reviews)

**What users dislike:**

- Users often deal with **bug issues** and occasional data loss, which detracts from the overall experience. (5 reviews)
- Users find the **onboarding complexity** of Apropo challenging, as newcomers may feel overwhelmed by numerous features. (4 reviews)
- Users note the **usability issues** in Apropo, especially with branding application and timeline feature refinements needed. (4 reviews)
- Users express frustration over the **lack of customization** in Apropo, desiring more automation and tailored features. (3 reviews)
- Users find the **inadequate AI performance** unsatisfactory, desiring smarter automation and better adherence to specific structures. (2 reviews)
- Initial Usage Difficulty (2 reviews)
- Learning Curve (2 reviews)
- Missing Features (2 reviews)
- System Limitations (2 reviews)
- Template Issues (2 reviews)

## Apropo Reviews
  ### 1. Best tool for creating structured proposals for custom software projects

**Rating:** 5.0/5.0 stars

**Reviewed by:** Mateusz L. | CEO, Small-Business (50 or fewer emp.)

**Reviewed Date:** February 24, 2026

**What do you like best about Apropo?**

Apropo makes it much easier to prepare structured offers for custom software projects. Instead of building proposals from scratch every time, we can quickly assemble them from reusable components, pricing models, and predefined sections. It keeps everything consistent, professional, and easy to update when scope changes. For a software house dealing with tailored projects, this saves a lot of time and reduces back-and-forth between sales and delivery teams.

**What do you dislike about Apropo?**

For very complex or highly customized projects, the initial setup of templates and pricing logic can take some time. However, even this setup process is still faster and simpler than in most alternative tools we’ve tried. We would also appreciate more built-in analytics to track proposal performance. That said, once everything is configured, daily use is smooth and efficient.

**What problems is Apropo solving and how is that benefiting you?**

Before Apropo, proposals were created manually in documents and spreadsheets, which was slow and error-prone. Now we can generate consistent, detailed offers much faster, even for complex projects with multiple modules or phases. It also helps standardize pricing across the organization and makes collaboration between sales, delivery, and management much easier. We can respond to clients quickly, maintain a professional image, and avoid pricing mistakes. Overall, it shortens the sales cycle and frees up time for actual client work.

  ### 2. Perfect tool

**Rating:** 5.0/5.0 stars

**Reviewed by:** Piotr F. | Co-Founder, Mid-Market (51-1000 emp.)

**Reviewed Date:** February 13, 2026

**What do you like best about Apropo?**

What I liked most about Apropo is how much it improves team collaboration around estimates and proposals. The clear separation between departments and the ability to control visibility of cost figures is a true game changer for internal alignment.

I also really appreciate the option to send proposals as a link with built-in tracking. Seeing how clients interact with the offer gives valuable insight and makes follow-ups far more effective.

**What do you dislike about Apropo?**

What I liked least about Apropo is that there is a small learning curve at the beginning, especially when setting up departments and permission structures properly. It takes a bit of time to configure everything in a way that reflects your internal processes.

**What problems is Apropo solving and how is that benefiting you?**

Apropo solves the problem of chaotic and fragmented proposal collaboration. Before using it, estimates were often created in spreadsheets, shared back and forth, and lacked clear ownership or visibility control across departments. This created confusion, versioning issues, and uncertainty around who could see specific cost details.

With Apropo, we now have a structured, collaborative environment where departments can contribute while maintaining controlled visibility of financial data. This has improved transparency, reduced internal friction, and made our presales process much more predictable.

Additionally, the ability to send proposals as tracked links gives us insight into client engagement, which helps us time follow-ups better and increase conversion effectiveness.

  ### 3. If you're still estimating in sheets you're doing it wrong

**Rating:** 4.5/5.0 stars

**Reviewed by:** Jase W. | Delivery Director, Mid-Market (51-1000 emp.)

**Reviewed Date:** February 12, 2026

**What do you like best about Apropo?**

Ease of use:
- Apropo works pretty much how you would expect it to, is reasonably customisable, has at it's core estimation fundamentals you would expect from a tool of this type, and being relatively new is rolling out new features very regularly

Customer support:
- The customer support is next level!!! While still a small'ish startup, having email and chat access to the CEO and CTO is pretty amazing.
- Michael, the CEO, has jumped on video calls as needed, has run training sessions for our teams, and seeks input from our team to add new features as they arise

**What do you dislike about Apropo?**

Apropo is a step up from our spreadsheet system (which was super customised and a beast to operate) and while not a con per se, we have found we need to simplify some of our business rules to suit Apropo - however to be fair maybe we didn't need so much complexity

It is a new product, so having input as a customer is pretty great, however there will be all of the usual teething problems, the odd deployment that may go awry, and the constant struggle of building a new tool in a changing web browser environment

**What problems is Apropo solving and how is that benefiting you?**

Estimating complex software projects in a consistent way with consistent outputs

  ### 4. Best tool for estimating e-commerce software projects

**Rating:** 5.0/5.0 stars

**Reviewed by:** TOMASZ G. | co-founder, Small-Business (50 or fewer emp.)

**Reviewed Date:** February 11, 2026

**What do you like best about Apropo?**

The quotes done in Apropo look amazing to our clients. Apropo also has a number of features that increase the client's engagement with the quotes and help us win more projects. I particularly like the fact that our clients can configure the project scope on their own and we can watch how they work with our quotes through video recordings feature. Plus, it significantly speeded up our quoting process, like 2-3 times or so.

**What do you dislike about Apropo?**

There are a few features missing, like e.g. a pivot table that would allow me to quickly compare multiple different options, but there are only nice-haves and I know that the team is working on them.

**What problems is Apropo solving and how is that benefiting you?**

Apropo solves all the bottlenecks related to project estimates:
- It helps reuse the data from previous estimates
- Allows to work within the same file with sales, developers and clients and manage who sees what. This eliminates the need for multiple different spreadsheets.
- Makes the quotes easy to understand to the clients. Before using Apropo, we observed that a lot of our customers struggled with understanding how our quotes.

  ### 5. Clean & Professional Proposals Without the Excel Chaos

**Rating:** 4.5/5.0 stars

**Reviewed by:** Julia P. | Head of Delivery Execution, Mid-Market (51-1000 emp.)

**Reviewed Date:** February 11, 2026

**What do you like best about Apropo?**

What I like most about Apropo is how clearly and accessibly it allows us to present project scope and pricing. The system makes it easy to structure an offer in a transparent and professional way, both internally and for clients.
The tool is very intuitive, and onboarding team members (for example, developers who need to contribute to estimations) is straightforward and quick. This significantly improves collaboration during the pricing process.
I especially appreciate the ability to add global buffers and calculate pricing percentages per role. These features make financial planning more flexible and accurate.
Apropo is valuable not only as an internal estimation tool but also as a client-facing solution. Our proposals look significantly more professional and structured, and clients respond very positively to them.

**What do you dislike about Apropo?**

At the moment, the main area that could use further improvement is the timeline feature. While it is functional, it feels less refined compared to the rest of the platform and could benefit from additional flexibility and clarity.

That said, we are aware that Apropo is already working on improving this part of the system, which is very encouraging. Overall, this is a relatively minor point compared to the overall value the tool provides.

**What problems is Apropo solving and how is that benefiting you?**

Apropo has helped us solve the problem of managing multiple versions of project estimations created in Excel. Previously, different versions of the scope were saved locally by various team members, which led to confusion, inconsistencies, and a lack of clarity about which version was the most up to date. This often resulted in parallel versions of the same estimation and made controlling the pricing process difficult and time-consuming.

With Apropo, we now work in one centralized, online environment where everyone has real-time access to the same data. It is easy to create and manage multiple versions of an offer while maintaining a clear history of changes. This has significantly improved transparency and collaboration within the team.

Additionally, we eliminated many of the formatting and structural issues that typically occur when working with Excel and Word. Apropo standardizes and organizes everything automatically, so we no longer waste time polishing layouts or formatting documents. Instead, we can fully focus on the substantive content of the offer and delivering real value to the client.

  ### 6. Fast, Professional Quotes with Flexible Client Options and Outstanding Support

**Rating:** 5.0/5.0 stars

**Reviewed by:** Maciej P. | CEO, Sales, Small-Business (50 or fewer emp.)

**Reviewed Date:** February 10, 2026

**What do you like best about Apropo?**

Apropo has become a key part of my quoting workflow. Creating new quotes and updating existing ones is fast and intuitive, and the final client-facing output looks truly professional—clean, readable, and easy to understand. What I appreciate most is the ability to prepare multiple versions of the same quote with different options and scenarios, so the customer can compare alternatives without confusion.

A huge advantage is how flexible the experience is for the client: they can adjust and tailor the quote themselves by selecting variants and options, which makes decision-making smoother and reduces back-and-forth. On top of that, the product is clearly evolving all the time—new improvements keep coming, and you can feel the team is actively listening to user feedback.

Finally, support is outstanding: fast, knowledgeable, and genuinely helpful. Overall, it’s a well-designed tool that saves time, improves communication, and makes proposals look great.

**What do you dislike about Apropo?**

I sometimes miss a bit more UX polish, but I know the team is actively working on improvements, so it’s clearly moving in the right direction.

**What problems is Apropo solving and how is that benefiting you?**

Apropo is solving the biggest bottlenecks in our quoting process: speed, consistency, and clarity. It streamlines how we build and iterate on proposals, makes collaboration easier, and ensures every quote is presented in a structured, professional way—without losing flexibility.

The impact for us is very tangible: since adopting Apropo, our sales process is smoother and more scalable, and our quote win rate has increased significantly. Clients understand the offer faster, can compare options more easily, and we spend less time on back-and-forth while keeping full control over pricing and scope.

  ### 7. Apropo Makes Quoting Fast, Easy, and Team-Friendly

**Rating:** 5.0/5.0 stars

**Reviewed by:** Kamil F. | Head of Business Development, Small-Business (50 or fewer emp.)

**Reviewed Date:** February 10, 2026

**What do you like best about Apropo?**

Apropo is an amazing tool for creating quotes. There are many things I appreciate about it, but what captivated me most is how easy it is to use, how well it helps engage the team, and how much it speeds up the estimation process. Thanks to its descriptive features and the option to add work not only defined by man-hours or man-days, we can present the client with a comprehensive offer within a single tool. What’s more, the ability to create different variants of one quote is extremely helpful when working with a client on priorities and when quickly extracting an MVP.

**What do you dislike about Apropo?**

The number of quotes included in each plan should be higher :) When working with large systems and organizations, we often deal with decision-making processes that take multiple months, so we end up hitting the plan limits.

**What problems is Apropo solving and how is that benefiting you?**

Apropo is addressing the challenge of time-consuming estimation processes and making it much easier for us to collaborate as a team on quotes. Previously, putting together comprehensive proposals was tedious, and it was hard to present complex offers to clients in a clear, structured way. Now we can include not only man-hours or man-days, but also descriptive features, all within a single tool.

The option to create different variants of the same quote has been invaluable when working with clients on priorities and quickly extracting an MVP scope. What benefits us most is how much faster we can analyze, break down, and estimate projects, and how much better our clients understand the proposals as a result. We also gain useful insights into how clients navigate through our offers, which helps us refine our approach.

  ### 8. Exceptional Customer Support and a Battle-Tested Platform That Keeps Improving

**Rating:** 4.0/5.0 stars

**Reviewed by:** Adam P. | CTO, Mid-Market (51-1000 emp.)

**Reviewed Date:** February 10, 2026

**What do you like best about Apropo?**

Customer Support is definitely one of the reasons why Apropo stands out from the competitors. It helps us onboard new users, learn new features, or find a way to solve the problem we have.

Apropo is battle-tested, not only by us but also by multiple different companies from the same industry, hence we can be sure it follows the best standards. 

We've been using Apropo for a while, starting when it only had a few features, and we're still using it after it grew significantly. Over that time, our voice was heard, new features were implemented, and many were improved.

**What do you dislike about Apropo?**

The only downside of Apropo at its current state is the difficulty of onboarding newcomers. Sometimes, new members are overwhelmed by the number of features or cannot even find some.

**What problems is Apropo solving and how is that benefiting you?**

Before Apropo, we've been using Spreadsheets to do the quotes. It worked, but it was always an issue to find the right estimate, even for comparison, because everything was behind a firewall or had to be shared first. Nowadays, by using Apropo, we've managed to speed up the whole quoting process significantly.

  ### 9. Quotes that are easy to understand for the end-clients

**Rating:** 5.0/5.0 stars

**Reviewed by:** Alina U. | COO, Small-Business (50 or fewer emp.)

**Reviewed Date:** February 20, 2026

**What do you like best about Apropo?**

The thing I like the most is that our clients love the quotes received through Apropo. They say that those quotes are easy to understand and enable them to play with it and configure the scope. The tool also gives us additional sales helps, like email notifications every time a client opens the quote. It’s also very convenient and fast to use, it speeded up our quoting 3x at least.

**What do you dislike about Apropo?**

Nothing really. I mean, can’t really complain about anything, the tool is great.

**What problems is Apropo solving and how is that benefiting you?**

Our clients always struggled with understanding the quote. They always used to find it too difficult. Apropo turned the tables in regards to that - they know understand our quotes easily which enables us to educate them on where the cost comes from and helps us justify the value vs. money and win more projects as a result.

  ### 10. A collaborative estimation tool that supports sales conversations

**Rating:** 5.0/5.0 stars

**Reviewed by:** Maciej K. | Head of Business Development, Small-Business (50 or fewer emp.)

**Reviewed Date:** February 22, 2026

**What do you like best about Apropo?**

It's a simple-to-use tool that lets the whole team collaborate on project estimation. The estimation is then easy to share with prospects and active clients, and I appreciate the recording feature very much.

I love Apropo's support, which is always super helpful and reacts lightning fast.

**What do you dislike about Apropo?**

You need to get used to using it, as there are a lot of features and options, but once you get the hang of it, it becomes a piece of cake.

**What problems is Apropo solving and how is that benefiting you?**

Apropo allows us to create robust estimates and share them easily with our prospective buyers. It supports our delivery teams with collaborative, fast estimates. It benefits the sales team by enabling options to toggle and expand/hide certain line items during a live call. Notifications when prospects open estimations are very helpful for acting at the right time.

  ### 11. Great tool for quoting software projects

**Rating:** 5.0/5.0 stars

**Reviewed by:** Bartosz K. | CEO, Small-Business (50 or fewer emp.)

**Reviewed Date:** March 15, 2026

**What do you like best about Apropo?**

Apropo helps us present proposals in a very polished and professional way, which makes a strong impression on our clients. The platform includes interactive elements that keep clients engaged and noticeably improve our close rate. One feature I value most is the ability for clients to adjust the project scope themselves, which makes the process more collaborative. We can also track how they interact with our proposals using session recordings, which gives us useful insights. Overall, Apropo has made our estimation workflow much more efficient. We’re preparing quotes roughly two to three times faster than before.

**What do you dislike about Apropo?**

There are a few potential UX tweaks that could make the platform a bit swifter to onboard new users, other than that everything is good!

**What problems is Apropo solving and how is that benefiting you?**

- Provides single place to store the estimates
- Single source of truth for sales, client and developers
- Enables formulas but removes the risk of accidentally dragging formula in spreadsheet onto other cell
- We can work in multiple teams (dev, sales, clients) in the same file without creating different versions of it
- The way from creating estimate to sharing it is super quick

  ### 12. Interactive Quote Tracking, Smart Templates, and a Team That Truly Listens

**Rating:** 5.0/5.0 stars

**Reviewed by:** Vitalii A. | CBDO, COO, Mid-Market (51-1000 emp.)

**Reviewed Date:** February 20, 2026

**What do you like best about Apropo?**

- Ability to share quotes as interactive links and track how clients engage with them. This provides valuable insights into customer behavior and helping improve follow-up timing and conversions .

- Templates & repeatable components, which reduce setup time and improve estimations consistency.

- The Apropo team deeply understands our business problems and actively helps us solve them.

- Valuable features like Jira integration, XLS import/export, and AI-generated WBS save us dozens of hours. 

-	Active product development, with regular improvements.

- Direct access to the management and product team lets us influence the development backlog.

**What do you dislike about Apropo?**

- Overall, product is great and constantly improving

- For some time the format of PDF, exported from Apropo wasn’t very useful, but now it improved significantly

- Also sometimes we face some minor front-end glitches, but they never affect overall productivity and vendor’s support reacts immediately

**What problems is Apropo solving and how is that benefiting you?**

We’ve found Apropo to be a game-changer in how we scope, estimate, and present software projects to our customers: project estimates are faster and more accurate, proposals look highly professional, and our clients notice that!  The product is super-flexible and can be customized to any project type. The level of support is one of the best we’ve seen in the market: proactive, precise and ready to do extra mile to help customer achieve great results. 

Plenty of other great features, like integration with project management tools (Jira), import/export to XLS, AI generated WBS structures etc. help us save dozens of hours on the quote preparations process.  

All in all, Apropo has become a central part of our pre-sales and estimation workflow.

  ### 13. Apropo Makes Multi-Variant Estimates Fast and Effortless

**Rating:** 5.0/5.0 stars

**Reviewed by:** Jakub M. | Founder, Small-Business (50 or fewer emp.)

**Reviewed Date:** February 17, 2026

**What do you like best about Apropo?**

Apropo makes it easy to prepare estimates quickly and in multiple variants at once, which really speeds up the quoting process and helps compare options without extra back and forth.

**What do you dislike about Apropo?**

If I had to pick something, I’d say it doesn’t make coffee while generating estimates yet. That’s clearly a missing enterprise feature.

Just kidding – overall, it does what it’s supposed to do really well.

**What problems is Apropo solving and how is that benefiting you?**

Apropo helps solve the problem of time-consuming and inconsistent quoting. It significantly reduces the time needed to prepare estimates, and since quoting time is money, this directly improves efficiency and profitability. It allows us to respond to clients faster and focus more on delivery instead of administrative work.

  ### 14. Apropo dramatically improved how we deliver recommendations to clients

**Rating:** 5.0/5.0 stars

**Reviewed by:** Maciej K. | CEO, Mid-Market (51-1000 emp.)

**Reviewed Date:** February 10, 2026

**What do you like best about Apropo?**

Apropo has significantly accelerated the way we deliver recommendations and proposals to our clients at Yameo. It allowed us to prepare materials much faster while maintaining a consistent, high-quality standard across the entire company. Our recommendations became more visually appealing, clearer, and easier for business stakeholders to understand.

A major advantage is the unification of how recommendations are delivered — we now have one consistent approach used by all teams. Our developers and consultants genuinely enjoy working with Apropo because it removes friction, reduces manual effort, and brings structure to the process.

**What do you dislike about Apropo?**

At this point, it’s difficult to point out any major downsides. As with any growing product, there is always room for refinement, but the team is very responsive and continuously improves the platform.

**What problems is Apropo solving and how is that benefiting you?**

Apropo solves the problem of slow, inconsistent, and manual preparation of recommendations and proposals. Before using Apropo, creating client-ready materials required a lot of custom work, duplicated effort, and coordination between teams, which often led to inconsistencies in structure, messaging, and visual quality.

By introducing a single, standardized way of preparing recommendations, Apropo significantly reduced the time needed to deliver proposals, improved clarity for clients, and ensured a consistent level of quality across the organization. As a result, our teams work more efficiently, developers and consultants stay focused on delivery instead of formatting documents, and our clients receive clearer, more professional recommendations that are easier to understand and act on.

  ### 15. Apropo Brings Clarity and Confidence to Our Pricing Process

**Rating:** 5.0/5.0 stars

**Reviewed by:** Monika N. | Account manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** February 13, 2026

**What do you like best about Apropo?**

What I like most about Apropo is how it brings structure and clarity to our pricing process. We use it regularly to prepare project estimates and budget calculations, and it helps us avoid missing important elements or underestimating scope.

It’s also very clear and professional from the client’s perspective – the breakdown makes sense, looks transparent, and builds trust. Overall, it makes our day-to-day work around pricing faster and more confident.

**What do you dislike about Apropo?**

There aren’t any major downsides. From time to time, we’ve experienced minor bugs, but the product is clearly evolving, and the team is always open to feedback.

**What problems is Apropo solving and how is that benefiting you?**

Before Apropo, our estimates could vary depending on who prepared them, and it was easier to miss important details. Now we have a structured framework that makes budgeting more accurate and consistent. It helps us keep margins under control and better align sales and delivery teams.

  ### 16. Intuitive UI and Effortless Project Copying That Speeds Up Work

**Rating:** 5.0/5.0 stars

**Reviewed by:** Maciej S. | E-commerce analyst, Small-Business (50 or fewer emp.)

**Reviewed Date:** February 16, 2026

**What do you like best about Apropo?**

Easy of use (very intuitive UI/UX)
Easy copying between projects (get things done faster :)) 
Not overloaded with meaningless features

**What do you dislike about Apropo?**

Sometimes the formatting options (especially in description fields) can be a bit confusing. It would be helpful to have a feature where I can write the description in Markdown notation and have it automatically translated into a clean, well-formatted output.

**What problems is Apropo solving and how is that benefiting you?**

Fast and repeatable creation of high-level estimates using templates
Excellent for showing non-technical clients the dependencies between project phases
Useful for demonstrating the complexity of projects by breaking them down into logical, easy-to-understand steps

  ### 17. Apropo made our proposal process much simpler

**Rating:** 4.5/5.0 stars

**Reviewed by:** Natalia B. | Head of Operations, Small-Business (50 or fewer emp.)

**Reviewed Date:** February 13, 2026

**What do you like best about Apropo?**

Apropo is very intuitive and easy to use, especially for building structured, professional proposals quickly. The workflow is clear, implementation was smooth, and integration with our existing systems worked without major issues. Customer support is especially strong, responsive, practical, and willing to help with onboarding or questions.

**What do you dislike about Apropo?**

A few advanced features could use more polish, and onboarding new team members can be slightly challenging at first.

**What problems is Apropo solving and how is that benefiting you?**

Before Apropo, we were juggling spreadsheets and different documents, which quickly became chaotic and took way too much time. Now everything is in one place, which makes building and sending proposals much smoother. It saves us time, reduces pricing errors, and keeps our offers consistent and professional. We can also see how clients interact with the proposal, which helps us follow up in a smarter way.

  ### 18. Branded, Easy Cost Estimates Backed by Responsive Customer Service

**Rating:** 5.0/5.0 stars

**Reviewed by:** Maciej H. | Head of product, Mid-Market (51-1000 emp.)

**Reviewed Date:** February 12, 2026

**What do you like best about Apropo?**

Cost estimations are much easier to prepare. They also look much better with our branding applied. Finally, I appreciate the customer service, my needs are always listened to and fixes are delivered promptly.

**What do you dislike about Apropo?**

There was only one significant issue that I recall during our 3-year collaboration. In the end we needed to retrieve a lost estimation due to some issue in database. Happened only once in hundreds of estimations delivered.

**What problems is Apropo solving and how is that benefiting you?**

Automated calculation of the price based on our hourly rates. Hiding information unnecessary for the client. Beautifying the cost estimations' look.

  ### 19. Effortless Onboarding and Cost Estimation Clarity

**Rating:** 5.0/5.0 stars

**Reviewed by:** Maksymilian K. | Chief Executive Officer, Small-Business (50 or fewer emp.)

**Reviewed Date:** March 01, 2026

**What do you like best about Apropo?**

I like that Apropo is easy to onboard, making it simple for new employees to get started without a lot of time spent on training. It's also straightforward to show cost estimation sheets to customers, helping us communicate clearly without needing to describe how to find useful features. The process is streamlined, and I appreciate how these features contribute to our workflow.

**What do you dislike about Apropo?**

I think the only thing they can improve is the UI. To be more modern. But it's really minor thing.

**What problems is Apropo solving and how is that benefiting you?**

Apropo improves the readability of cost estimations, making them clearer for clients. It's easy to onboard and simplifies the creation and sharing of cost sheets, saving time. New employees quickly grasp estimation processes without extensive training.

  ### 20. Apropo as a Single Source of Truth for Estimation

**Rating:** 5.0/5.0 stars

**Reviewed by:** Marcin F. | Engineering Manager, Mid-Market (51-1000 emp.)

**Reviewed Date:** February 13, 2026

**What do you like best about Apropo?**

It serves as a single source of truth. With traditional spreadsheet-based estimation, it was far too easy for people to create multiple copies, which later became confusing and hard to reconcile.

**What do you dislike about Apropo?**

It's still in it's early flush and that means that you don't have all the small UX refinements that would make using it seamless. Sometimes you have to "learn" how to go around Apropo to use Apropo

**What problems is Apropo solving and how is that benefiting you?**

Estimation structure, conciseness, professional look - all of those things are achieved which is usually hard without Apropo

  ### 21. Great Collaboration for Estimation with Smart Comments, Splitting & Auto Calculations

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.)

**Reviewed Date:** February 13, 2026

**What do you like best about Apropo?**

The team collaboration features for estimation are great - especially the comments, task splitting for different owners, and automatic calculations. Plus, having the option to present a dedicated version to the client is a huge advantage.

**What do you dislike about Apropo?**

The timeline starts every phase simultaneously by default, but it should really be more automated/smarter than that.

Also, with AI estimating, it would be cool if it could follow our specific structure. Currently, it feels like it just imposes its own way of doing things.

**What problems is Apropo solving and how is that benefiting you?**

Our estimations and offers are now consistent and easy to follow. The process is faster and more scalable for the team. On top of that, generating different offer variants is super simple.

  ### 22. Solved Our Offering-Creation Problem Exactly

**Rating:** 4.5/5.0 stars

**Reviewed by:** Lukasz G. | CTO, Mid-Market (51-1000 emp.)

**Reviewed Date:** February 10, 2026

**What do you like best about Apropo?**

That it solved exact problem we had - creating offering/proposals - just that, nothing else;

**What do you dislike about Apropo?**

A lot of work recently went into better proposals but there was no love for the dashboard ;)

**What problems is Apropo solving and how is that benefiting you?**

Creating and maintaining proposals -  no longer missing excel files, no longer some files on one computer, some on other; Simple SaaS where we have everything and can quickly find historical proposals, new ones and so on;

  ### 23. Simple, Professional Offers with Ready-Made Templates

**Rating:** 5.0/5.0 stars

**Reviewed by:** Bartosz R. | Scrum Trainer, Agile Coach – Consultant / Co-founder, Small-Business (50 or fewer emp.)

**Reviewed Date:** February 10, 2026

**What do you like best about Apropo?**

Simplicity
Ease of preparing an offer
Professional presentation of the offer
Ready-made templates
easy to copy from previous offers

**What do you dislike about Apropo?**

no possibility of easy access to the developer to create an offer (developer account, no access to other offers)
The offers could have nicer design
AI mode would be nice if it was refined

**What problems is Apropo solving and how is that benefiting you?**

Proffesional offers repository

  ### 24. Intuitive for Project Estimation, Needs Bug Fixes

**Rating:** 3.5/5.0 stars

**Reviewed by:** Jakub J. | Small-Business (50 or fewer emp.)

**Reviewed Date:** February 28, 2026

**What do you like best about Apropo?**

I like that Apropo is really clear and easy to use. It gives me a good presentation for my customers, which is very helpful.

**What do you dislike about Apropo?**

Sometimes we are fighting bugs and data disappearing, which is really annoying. I know the product is under development, so I understand such things might happen. That's basically what's annoying me the most.

**What problems is Apropo solving and how is that benefiting you?**

I use Apropo for estimating IT projects. It helps me act according to company procedures.

  ### 25. Account Manager

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.)

**Reviewed Date:** March 16, 2026

**What do you like best about Apropo?**

The real upside of Apropo is forcing structure to pricing and proposal structure. It is also by far the most "tailored for me" tool I use.

**What do you dislike about Apropo?**

The minor lacks are in its timeline, search, and revision history function.

**What problems is Apropo solving and how is that benefiting you?**

Apropo takes care of the entire process, from internal pricing reviews and margin analysis all the way through to seeing the client open the proposal.

  ### 26. Best estimation tool on the market

**Rating:** 5.0/5.0 stars

**Reviewed by:** Filip K. | Founder and Director, Small-Business (50 or fewer emp.)

**Reviewed Date:** February 10, 2026

**What do you like best about Apropo?**

Documents to AI features, great UX/UI, making estimation a process, flexibility, UI and domain customization

**What do you dislike about Apropo?**

NOTHING, but G2 force me to use at least 40 chars to say it :)

**What problems is Apropo solving and how is that benefiting you?**

Making many software development estimates based on different briefs, documents, descriptions, etc.

  ### 27. Great Tool for Quickly Preparing Client Offers Without Excel

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.)

**Reviewed Date:** February 16, 2026

**What do you like best about Apropo?**

Great tool that helps our software house quickly prepare an offer for a client, without needing Excel.

**What do you dislike about Apropo?**

There’s an extra step involved in applying branding colors, and I think it should be applied automatically.

**What problems is Apropo solving and how is that benefiting you?**

Apropo helps me build an estimates knowledge base, define reusable offer elements, and prepare offers much faster.

  ### 28. Great tool tailored for Sales, SDR, PM - all estimations in one simple app

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.)

**Reviewed Date:** February 11, 2026

**What do you like best about Apropo?**

Customer care, often new features, simplicity of app

**What do you dislike about Apropo?**

not many integrations but as I know, there will come soon

**What problems is Apropo solving and how is that benefiting you?**

Helps to manage all estimations which are made and develop sales process

  ### 29. Smooth UI That Streamlines Estimation and Saves Costs

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.)

**Reviewed Date:** February 23, 2026

**What do you like best about Apropo?**

Smooth user interface, ease of use, workflow optimizing estimation process (saving costs), estimation preview recording.

**What do you dislike about Apropo?**

Nothing to complain about! I like the fact that if we have feature request, it often is on the roadmap of Apropo team considers our feedback and adds it.

**What problems is Apropo solving and how is that benefiting you?**

Drastically improves estimation process efficiency. Enforces proper standards and fits into one of our company's Key Values: Transparency.

  ### 30. Save time with automatic estimation

**Rating:** 5.0/5.0 stars

**Reviewed by:** Janusz K. | Co-Founder, Small-Business (50 or fewer emp.)

**Reviewed Date:** March 15, 2022

**What do you like best about Apropo?**

Control your company's quoting process, tracking all transactions from a single, convenient dashboard. Knowledge management and the ability to easily use information from previous quotes which allows for more accurate time estimation and gives the possibility to automate the whole process.

**What do you dislike about Apropo?**

There is a lack of tutorials to show the full performance capability.

**What problems is Apropo solving and how is that benefiting you?**

Before Apropo creating quotes for customers took several hours, was tedious and required the attention of several people in the company. Now, thanks to Apropo, I can come up with an initial offer to a client within a dozen or so minutes.


## Apropo Discussions
  - [What is Apropo.io proposal automation used for?](https://www.g2.com/discussions/what-is-apropo-io-proposal-automation-used-for) - 1 upvote

- [View Apropo pricing details and edition comparison](https://www.g2.com/products/apropo/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-20+02%3A17%3A27+-0500&secure%5Bsession_id%5D=778e6893-61c0-4639-aca6-f370a9518ca0&secure%5Btoken%5D=8762c52a6a57e8207698fbf43158cded99c393b5ab976374b5f4805e95041330&format=llm_user)
## Apropo Integrations
  - [Jira](https://www.g2.com/products/jira/reviews)

## Apropo Features
**Configuration - cpq**
- Product Catalog
- Guided Selling
- Configuration Rules
- Price Configuration
- Visual Configuration

**Document Creation**
- Customizability: Variables and Fields
- Template Creation and Flexibility
- Rich Media
- Online Document Creation
- PDF Creation
- Custom Branding

**Pricing**
- Pricing Flexibility
- Discounting
- Commerical Rules
- Terms and Conditions
- Approval Workflow
- Renewals

**Workflow**
- Document Builder Interface
- Collaborative Creation
- Assembly and Approval Workflows

**Quoting**
- Grouping
- Version Control
- Quote Document Generation
- Ordering
- Contracts

**Analytics**
- Engagement Tracking
- Proposal Effectiveness Reporting
- Reporting and Dashboards

**Admin**
- Configuration Ease of Admin
- Pricing Administration
- Workflow Management
- Document Management

**Administration and Platform**
- User, Role, and Access Management
- Alerts and Notifications
- CRM Integration
- E-Signature Integration
- CPQ Integration
- API / Integrations

**Channels**
- Mobile User Support
- Channel Partner Support
- eCommerce

**Generative AI**
- AI Text Generation

**Platform**
- CRM Integration
- Integration API
- Internationalization
- Scalability
- Reporting and Dashboards
- ERP Integration

**Generative AI - cpq**
- Dynamic Quoting
- Dynamic Pricing
- Personalized Sale Recommendations

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