AppTweak Pros and Cons

Apptweak is an essential tool that I use a lot to optimize our mobile app in the stores.

Its intuitive interface and range of features have enabled us to increase our visibility and downloads in the stores.

A special mention goes to the support team, who are always very responsive and competent!

In short, I would recommend this tool to any SEO or marketing team looking to effectively optimize their ASO. Review collected by and hosted on G2.com.

It can be a little difficult at first to get used to all the different features the tool has to offer. But once you get used to it, this is no longer a problem. Review collected by and hosted on G2.com.

AppTweak stands out for its robust ASO-specific features, setting it apart from others in the field. One of the best parts is how granular the insights are—you can really drill down into the details, which is huge for ASO since so many factors can influence an app's visibility on the App Store. The tool's intuitive, user-friendly interface makes it incredibly easy to navigate and understand content. What I really appreciate is how innovative and responsive the AppTweak team is. They're always adding new features that keep up with the latest ASO trends, and they’re open to creating ad hoc solutions that fit our needs. Review collected by and hosted on G2.com.

AppTweak is an incredibly valuable tool with tons of useful features, but like any complex software, it can occasionally have some bugs. The good thing is that the team behind it is super responsive and always quick to address any issues. Whenever we've encountered a hiccup, they've been on it right away, working to resolve things as fast as possible. Review collected by and hosted on G2.com.

AppTweak has an easy to understand and navigate through interface, whereas with similar tools, you quite easily get lost. Even within specific functions like the ASO or the keyword research, you can quickly go to other markets or apps.

Everything is quite straight forward and easy to find. Integrating additional data sources like Apple Search Ads, App Store Connect or Google Play data is easy to manage.

We use AppTweak on a daily basis for a quick overview of market positions, featurings and their impact, and on a regular basis for market research, keyword research for meta data updates and competitor research.

Whenever we have any questions our account managers respond immediately and help us out. Review collected by and hosted on G2.com.

While the core product is very strong, additional features are still in a development phase and might be slightly behind in capabilities, compared to competitors. But the AppTweak team is always interested in usability insights and feedback, which sometimes even gets considered in their production road map. Review collected by and hosted on G2.com.

Great user experience and really easy to use!!! I tried other ASO tools as well and this one is absolutely the best. I would recommend it to everyone who is an ASO beginner or already have some ASO experience. Review collected by and hosted on G2.com.

Replying to store reviews directly from the dashboard is something I had requested earlier, and they’ve now implemented it, which is great to see! This shows they are actively listening to customer feedback.

Additionally, I’d be interested in seeing a breakdown of which advertising partners our competitors are using for their user acquisition efforts, ideally expressed in percentages. Review collected by and hosted on G2.com.

AppTweak is a product first company that always knows what the ASO consumer wants. Their platform is fast and seamless when it comes to research, data extraction, and overall clear ASO decision making. I use this product daily to understand macro climates in the App Store and have made fruitful adjustments to improve impressions, downloads, and sales. Review collected by and hosted on G2.com.

Currently none at the moment, the team is always responsive. They listen to their clients needs and are the fastest in providing that information compared to others in the market. Review collected by and hosted on G2.com.

AppTweak is packed with functionality and they are constantly adding more. We have used several tools over the years and AppTweak is the most affordable, feature rich, and easy to use. Review collected by and hosted on G2.com.

There were a couple of times where the results were sluggish to load or we got a consistent error. AppTweak did fix those and it is rare for that to happen. Review collected by and hosted on G2.com.

Apptweak is very useful for researching, monitoring and data analysis for mobile apps and games.

The team is super accessible and allows for support or feature request very easily.

Some features are quite unique and very useful for ASO purpose (store explorer, creative and cpp explorer, benchmarks).

Apptweak is probably is the ASO tools with the most easy and logical UI. Review collected by and hosted on G2.com.

The new pricing and product split is too pricy and difficult to use.

I enjoy the fact that we can create our own product from several sub-product but it has made it so much more expensive.

Also, I would love to use the Apple Search Ads manager but the pricing is too high compared to market.

The keyword limitation is also very frustrating as it doesn't make a lot of sense to limit that much. Review collected by and hosted on G2.com.

AppTweak has been a game changer for us. It’s more than just an ASO tool—it’s become key to our overall app marketing strategy. The platform is super easy to set up, (they walk you through all integratins needed and no dependency on another team) and their customer support/account management is superb. They also have a blog with LOADS of valuable & helpful content. My team and I use it on the daily, and I highly recommend it to anyone looking to maximize their app's potential with insights o' plenty! Review collected by and hosted on G2.com.

Nothing, everything is great. Although it would be nice if you could select specific keywords to get alerts for, i.e top generics Review collected by and hosted on G2.com.

I like the interest in our product from our partners at AppTweak, it is very apparent that they are excited to work with us and passionate about the subject matter. Also, the format we recieve suggestions from AppTweak is really detailed and clear, which is super helpful.

I also really enjoy the ability to use the AppTweak software myself for research purposes. Review collected by and hosted on G2.com.

I dislike that the impressions and downloads analytics page for worldwide in the software is only capturing iphone, this has lead to some discrepencies in our reporting. Review collected by and hosted on G2.com.

TrackingApptweak has a intuitive keyword research tool, offering invaluable data on keyword rankings, search volumes, and competition to optimize app visibility effectively. Its competitive analysis feature provides actionable insights into competitors' strategies, helping users identify opportunities to differentiate. The team from Apptweak/Customer Support ist really good in keeping us up to date about the industry insights. As my primary role is SEO Manager and not ASO Manager I do not use the tool daily but when it comes to ASO topics Apptweak is the main tool that I use. Apptweak stands out for its ease of implementation, enabling users to quickly onboard and start leveraging its tools without a steep learning curve. Review collected by and hosted on G2.com.

The navigation on the left is sometimes not so intuitive as you would expect. Some features are a bit hidden and you have to know where to find them. Review collected by and hosted on G2.com.