--- title: AppMetrica Reviews meta_title: 'AppMetrica Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 46 reviews by the users' company size, role or industry to find out how AppMetrica works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 46 scale: '5' date_modified: '2026-08-07' parent_category: name: Mobile Analytics url: https://www.g2.com/categories/mobile-analytics --- # AppMetrica Reviews **Vendor:** Yandex Ads **Category:** [Mobile App Analytics Tools](https://www.g2.com/categories/mobile-app-analytics) **Average Rating:** 4.5/5.0 **Total Reviews:** 46 ## About AppMetrica AppMetrica is an affordable and reliable (yes, it is possible) all-in-one mobile app analytics tool that provides a comprehensive analysis of your mobile app user behavior, in-app revenue, mobile acquisition campaigns and crashlytics. Launched in 2013, it enables over 60 000 mobile apps like Azur Games, METRO, Burger King, Brave Stars worldwide to find actionable insights and maximize their app revenue. AppMetrica is used by user acquisition teams, product managers, revenue managers and analytics experts across multiple industries. Why switch to AppMetrica: - You need more functionality from your current product analytics tool, i.e. funnels, segmentation, and user-level data. - You are expanding your user acquisition campaigns beyond Google Ads and need an MMP. - Your current product analytics or MMP is too expensive. - You are overwhelmed with data and want to get an easy way to find insights for your app’s growth. - You value high-quality support 24/7. After all, no need to switch, you could use AppMetrica as an alternative source of truth. Simply create a free account. For more information visit: https://appmetrica.yandex.com/about ## AppMetrica Pros & Cons **What users like:** - Users find AppMetrica's interface **easy to understand** , enabling quick learning and seamless application integration. (10 reviews) - Users find **easy integrations** with AppMetrica beneficial for tracking user metrics efficiently and effectively. (9 reviews) - Users appreciate the **easy setup** of AppMetrica, allowing quick integration and straightforward event tracking for mobile apps. (8 reviews) - Users appreciate the **easy API integrations** in AppMetrica, enabling straightforward event tracking and real-time data insights. (6 reviews) - Users appreciate the **user-friendly analytics** of AppMetrica, enabling effortless monitoring and insightful decision-making. (5 reviews) - Intuitive (5 reviews) - Customer Support (4 reviews) - Tracking (4 reviews) - User Interface (4 reviews) - Data Management (3 reviews) **What users dislike:** - Users express concern over **missing features** in the mobile app compared to the desktop version, limiting functionality. (6 reviews) - Users face **reporting issues** with AppMetrica, struggling with limited report management and lack of intuitive UX. (5 reviews) - Users experience **inadequate reporting** in AppMetrica, facing issues like empty reports and limited customization options. (4 reviews) - Users face **search difficulties** with empty reports and challenging setup processes, complicating effective data management. (4 reviews) - Users experience **inadequate tracking** due to limited features on mobile and lack of ad network integration. (3 reviews) - Users find the **limited features** of AppMetrica inadequate, often feeling frustrated by its lack of essential capabilities. (3 reviews) - Users face challenges with **poor reporting** , including empty reports and limited customization options in AppMetrica. (3 reviews) - Tracking Issues (3 reviews) - Data Inaccuracy (2 reviews) - Data Management Issues (2 reviews) ## AppMetrica Discussions - [What is AppMetrica used for?](https://www.g2.com/discussions/what-is-appmetrica-used-for) - 1 comment - [View AppMetrica pricing details and edition comparison](https://www.g2.com/products/appmetrica/reviews?page=5§ion=pricing&secure%5Bexpires_at%5D=2026-08-07+11%3A38%3A21+-0500&secure%5Bsession_id%5D=4279218b-1e7b-4d74-8c39-76a0ea063104&secure%5Btoken%5D=8a0d4d597b31fe3f2e94b782e852dec2fccfc6015ced3e1b7fa1fb87f745c698&format=llm_user) ## AppMetrica Features **User Identification** - Demographics - User Segmentation - Geolocation - Predictive Analytics **Product Analytics** - Account-Level Analytics - User-Level Analytics - Segmentation - Funnels - Alerts - User Scoring - Integrations - Usage Tracking/Analytics **Analytics** - Reports - Dashboard - Campaign Tracking - Customer Demographics - Predictive Analytics **Platform Basics** - Attribution Windows - Retargeting Attribution - Validation Rules - Cross-platform attribution - Fraud Detection - Post-Fraud Attribution **Tracking & Reporting** - Custom Event Tracking - Real-Time Insights - Attribution - Activity Dashboard - User Path Tracking - User Activity History - Multi-Channel Attribution - In-App Events Tracking **Analysis** - Application Attribution - Campaign Analysis - Activity Dashboard - Multi-Channel Attribution - ROI Tracking - Engagement Tracking - Behavior Tracking - Activity Tracking - Conversion Tracking **Administration** - Data Storage - A/B Testing - Integrations **Platform Data** - Retention Metrics - Analytics Dashboard - Custom Dashboards - Data Segmentation **Agentic AI - Product Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Machine Learning **Metrics** - Engagement - Exit Tracking - Retention - Return - Conversions - Engagement Tracking - Uninstall Tracking - Conversion Tracking - Location Tracking - ROI Tracking - Retention Tracking - Visitor Tracking - Behavior Tracking - Revenue Tracking **Campaigns** - Proximity Marketing - Alerts/Notifications - Bulk SMS - Audience Segmentation - Campaign Segmentation - Drip Campaigns - Multi-Campaign - Email Marketing - Multi-Channel Marketing - Location-Based Marketing - SMS Marketing - Real-Time Notifications **Behavioral Analytics - Product Analytics** - Multi-Product Analytics - User level Analytics - Account level Analytics - Segmentation - Funnels **Additional Functionality** - Monitoring - Push Notifications - Access Controls/Permissions - Campaign Management - Data Modeling - Funnel Analysis - For Marketers - Single Sign On - Workflow Management - Customer Experience Management - Trend Analysis - Mobile Access - Third-Party Integrations - Alerts/Escalation - Data Import/Export - Collaboration Tools - Session Recording - Data Visualization - Root Cause Analysis - Drag & Drop - Performance Metrics - Generative AI - Cohort Analysis - Issue Management - Compliance Management - Heatmaps - Customizable Branding - Search/Filter - AI Copilot - Event Triggered Actions - API - Reporting/Analytics - A/B Testing **Engagement** - Social Promotion **Agentic AI - Value Selling Tools** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - E-Commerce Analytics** - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Platform Infrastructure - Product Analytics** - Cross System integrations - Alerts - Integrations **Platform** - Social Media Integration - Third-Party Integrations **AI driven optimization - Product Analytics** - User scoring - Adaptive learning - Automated insights - Autonomous task execution **Additional Functionality** - Conversion Tracking - Funnel Analysis - Product Data Management - Engagement Tracking - Alerts/Notifications - Cohort Analysis - Session Recording - AI Copilot - Data Visualization - Customer Journey Mapping - Generative AI - Interactive Reports - A/B Testing **Agentic AI - Mobile Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Campaign Planning **Additional Functionality** - Visual Analytics - Autoresponders - Landing Pages/Web Forms - Campaign Analytics - Reporting & Statistics - Campaign Scheduling - Contact Management - Text-to-Win - CRM - AI Copilot - Data Import/Export - Contextual Targeting - Real-Time Data - Mobile Access - API - Coupons - Customizable Templates - Drag & Drop - A/B Testing - Generative AI - Real-Time Analytics - Campaign Management - Event Triggered Actions - Real-Time Reporting - Contact Database - Customizable Branding - Reminders ## Top AppMetrica Alternatives - [AppsFlyer](https://www.g2.com/products/appsflyer/reviews) - 4.5/5.0 (759 reviews) - [Adjust](https://www.g2.com/products/adjust/reviews) - 4.7/5.0 (721 reviews) - 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