# Applied Reviews
**Vendor:** Be Applied Ltd.  
**Category:** [Diversity Recruiting Software](https://www.g2.com/categories/diversity-recruiting)  
**Average Rating:** 4.5/5.0  
**Total Reviews:** 21
## About Applied
Applied is the essential platform for unbiased hiring. We often make decisions without realising that our unconscious biases play a role. This can even happen when we have good intentions, so naturally, it will creep into our hiring decisions. Applied offers a solution to reduce this bias when hiring to improve traditional methods. We&#39;re trying to create a fairer world, one hire at a time! Our platform has been designed to help our customers find the best talent for their open positions. We do this by leveraging skills-based assessments, which focus on each candidate&#39;s skills and abilities that will help them be successful in a role. When using Applied to hire, you can expect up to a fourfold increase in the ethnic diversity of candidates and three times as many suitable candidates. You&#39;ll receive analytics at every step of the process so you can feel confident that you&#39;re making the best hiring decisions possible. When organisations transform the way they hire, they not only discover the very best candidates, they help usher in a world where everyone feels a sense of inclusion, equity, and belonging. Hire with purpose, supported by science.




## Applied Reviews
  ### 1. A really positive experience for our hiring managers!

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Non-Profit Organization Management | Mid-Market (51-1000 emp.)

**Reviewed Date:** July 26, 2023

**What do you like best about Applied?**

Applied has made us really think about our recruitment processes to ensure that they are as fair and inclusive as possible. Despite some initial hesitation, our hiring managers have come to enjoy reviewing applications based on sift questions rather than lengthy cover letters. The product team are regularly adding new features which is great in challenging us to think about alternative ways we can be assessing candidates!

**What do you dislike about Applied?**

The one particular challenge that comes to mind is the time spent thinking about the design of the sift questions. We don't always get it quite right, but over time we have got better at this (and for ensuring we allow time to design these questions before going live with an advert)

**What problems is Applied solving and how is that benefiting you?**

Ensuring our recruitment processes are as fair and inclusive as possible and challenging us to think about alternative ways we can be assessing candidates!

**Official Response from Lauren Dove:**

> Hi Graham, thanks for your glowing review of Applied! We're always striving to ensure that our software meets the needs of our customers and the challenges they face, so please do reach out if your team needs any extra support with any new features.

Thanks again! Lauren

  ### 2. User friendly and fascinating

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Non-Profit Organization Management | Small-Business (50 or fewer emp.)

**Reviewed Date:** February 06, 2024

**What do you like best about Applied?**

It's easy to use, and makes the shortlisting process much quicker - both for shortlisters and on the admin side.
Candidates who are genuinely interested in the role and the organisation seem to like it, and I don't mind losing candidates who are put off by having to express interest beyond a CV and covering letter.
It helps us show that we're concerned about diversity and inclusion.

**What do you dislike about Applied?**

I do find it hard to search and save questions and review guides - it always seems to save them as new questions, and then says I the questions I have on the role are too similar. I've got round it, but it's a niggle. 
Honestly, the only real downside is the cost. It is well priced, but we are a relatively small charity who aren't constantly recruiting, and it is a big commitment for us.

**What problems is Applied solving and how is that benefiting you?**

It allows us to demonstrate our commitment to diversity and inclusion in the recruitment process.
It enables colleagues to shortlist at their own pace and in their own time - and it frees admin time.

**Official Response from Lauren Dove:**

> Thank you for your positive feedback about Applied! We're glad you find it easy to use and that it has made the shortlisting process quicker for you and your team. We're committed to helping customers make their processes more efficient. We love that you've had positive candidate feedback as well!

We appreciate your feedback about searching and saving questions when role building; I've passed it on to our product team. Our friendly support team would also be happy to help if needed. They can answer urgent or technical questions at hello@beapplied.com. The inbox is monitored from 9am to 5pm BST, Monday to Friday. 

Regarding the cost, we understand that it can be a big commitment for smaller organisations and thank you for your support. I'll pass this feedback to the team as well. We're always keen to hear about how our customers feel.

Thank you for using Applied and for your valuable feedback!

Many thanks,
Lauren

  ### 3. Excellent Service

**Rating:** 4.5/5.0 stars

**Reviewed by:** Rachel H. | Resourcing Manager, Mid-Market (51-1000 emp.)

**Reviewed Date:** February 07, 2024

**What do you like best about Applied?**

The tool is very easy to use and it is imperitive that we use this tool for recruitment purposes to ensure that our adverts remain inclusive. We require to use this frequently and we haven't had any issues at all. 

The tool can be used effectively my more than one user and the results are very fast and provide details that we can feed back to our stakeholders.

I would recommend to anyone! The customer support is fantastic and the responses are fast.

**What do you dislike about Applied?**

There is nothing specifically that I do not like about Applied

**What problems is Applied solving and how is that benefiting you?**

When we are trying to engage stakeholders about being inclusive with their jobs we can use this an effective tool to demonstrate what is missing from their advert wording

**Official Response from Lauren Dove:**

> Hi Rachel. Thank you so much for your positive review! We're thrilled to hear that you find the Applied platform easy to use and that it has been instrumental in ensuring inclusive recruitment practices in your company. We're also glad to hear that you haven't encountered any issues and multiple users have been successfully using the platform.

We really appreciate your recommendation and are delighted that you've found our customer support fantastic and responsive.

If you ever have any questions or need further assistance, please don't hesitate to reach out. We're here to help!

Many thanks,
Lauren

  ### 4. Enabling debiased hiring

**Rating:** 4.5/5.0 stars

**Reviewed by:** Nick B. | Small-Business (50 or fewer emp.)

**Reviewed Date:** August 21, 2023

**What do you like best about Applied?**

Applied gives you a ton of tools and data-backed approaches to remove as much inherent bias as possible from your hiring process. They don't pretend there is a silver bullet, but through their ATS provide a whole range of different tools to help you build a hiring process that makes sense for your organisation, while also bringing in as many best-practice elements as possible to create a genuinely fair and high quality interview and recruitment process.

**What do you dislike about Applied?**

You can tell that Applied's experience is first and foremostly in hiring and building a fair hiring methodology backed up by science, and secondly in UI and UX. The interfaces are not always super intuitive and are a little clunky to use. We would certainly prefer it this way round though.

**What problems is Applied solving and how is that benefiting you?**

Enabling us to build a hiring system that is structured, backed by data and proven methodologies, and above all fair and de-biased. It allows us to have confidence that the way we're hiring is delivering a great outcome for us as a company, and is genuinely fair for candidate.s

**Official Response from Lauren Dove:**

> Hi Nick, thank you for sharing your thoughts on Applied and writing your review. We love that you share our values and approach to reducing bias in hiring.

Thanks for your feedback regarding the UI and UX aspects of the platform. We continuously work to improve the user interface and experience to make it more intuitive and user-friendly.

We're committed to supporting our customers in achieving their goals and will always help them feel confident in their hiring processes.

Thank you for being a part of the Applied community!
Lauren

  ### 5. Easy to use and tune for your roles

**Rating:** 4.0/5.0 stars

**Reviewed by:** Niall L. | Small-Business (50 or fewer emp.)

**Reviewed Date:** November 09, 2023

**What do you like best about Applied?**

As per the title - you can set up the manner of screening you would like to adopt, by creating and maintaining an archive of questions to ask potential interviewees, testing their expertise and experience

**What do you dislike about Applied?**

I have found that on one occasion that I looked to duplicate and re-advertise a role, but I wasn't able to start it afresh (which could have been my lack of skill) and so had applicants who had applied before not being able to re-apply due to being screened out previously.

**What problems is Applied solving and how is that benefiting you?**

Creates objective screening of potential recruits and removes any unconscious biases

**Official Response from Lauren Dove:**

> Hi Niall. Thanks very much for your review of Applied; we're pleased to hear you like the Sift Question Library. It's a great place to be inspired or re-use questions!

I'm sorry to hear that you had trouble re-advertising a role in the past; if you ever have trouble with this again, please don't hesitate to contact our support team, and they will gladly help you (hello@beapplied.com). 

It's fantastic to hear that Applied has helped you address unconscious biases and facilitate objective screening in your recruitment process. Helping to reduce biases is our core goal, and we're glad to contribute to creating fair and inclusive hiring practices.

Many thanks again,
Lauren

  ### 6. From candidate to Admin

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Venture Capital & Private Equity | Mid-Market (51-1000 emp.)

**Reviewed Date:** February 08, 2024

**What do you like best about Applied?**

The aspects of Applied that I find most helpful are the candidate communication option, candidate management page, scheduling integration/booking link and ease of saving content as you go. I use Applied daily, so I appreciate the UX for most functions!

**What do you dislike about Applied?**

It would be great to have an easier way to view the communications you've had with the candidates. It would be very helpful to have an embedded log/quick way to see who has been sent what.

**What problems is Applied solving and how is that benefiting you?**

Applied is helping us sort through a "shiny CV" and  assists us in getting to know what the candidate has to offer. Applied has helped us make unbiased selections for our hiring and guides us to the most qualified and passionate candidate.

**Official Response from Lauren Dove:**

> Hello. Thank you for your positive feedback about Applied! It's awesome to hear how well you're getting on with so many of the different platform features and that they're helpful to you while you're recruiting. We strive to provide a user-friendly experience, so it's great that you appreciate the UX for most functions.

Thank you for the feedback and suggestion of a communications log for candidate communications. I've passed this on to our product team.

Please don't hesitate to reach out if you have any further suggestions or questions.

Thanks again,
Lauren

  ### 7. Removes bias and levels the field!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Charlotte F. | Small-Business (50 or fewer emp.)

**Reviewed Date:** April 27, 2023

**What do you like best about Applied?**

Applied helps us to review applicants in a non-biased way, levelling the playing field for those with the right skills and experience! The sift questions allow us to check how someone would perform in work-based scenarios even if they don't have prior experience in this area and the CV reviews help us to look for the right information across applicant CVs.

**What do you dislike about Applied?**

There is nothing I don't like about Applied!

**What problems is Applied solving and how is that benefiting you?**

Applied is helping us to attract, shortlist and interview a more diverse pool of talent by removing any unconscious bias from the hiring process. We're seeing a wider range of backgrounds in the employees that go on to join our team and find that sift questions are an ideal way to understand how someone might meet the day-to-day requirements of the role

**Official Response from Lauren Dove:**

> Hi Charlotte, thanks very much for taking the time to review Applied; we're so pleased you're enjoying using our software, enabling your company to hire from a more diverse talent pool.Congratulations on seeing the positive results of your hard work!

Thanks, Lauren

  ### 8. Easy anonymisation and shortlisting capabilities

**Rating:** 4.0/5.0 stars

**Reviewed by:** Vikkie C. | Mid-Market (51-1000 emp.)

**Reviewed Date:** August 01, 2023

**What do you like best about Applied?**

- Anonymisation of answers and capacity to request CVs
- Easy to shortlist
- Easy to schedule interviews
- Easy to contact candidates
- We've had good quality candidates and filled most posts on the first round of recruitment

**What do you dislike about Applied?**

- Set up can feel a bit clunky and difficult to see what's missing
- Interview meeting invites do not update so interview panel end up with two calendar invites - one scheduled and one once the candidate has accepted, which can be confusing
- It would be good if reporting were available for all sample sizes

**What problems is Applied solving and how is that benefiting you?**

Reducing the need for manual anonymisation.
Putting onus of shortlisting questions/ratings on the hiring managers rather than on HR.

**Official Response from Lauren Dove:**

> Hi Vikkie, thanks for taking the time to review us. We're pleased to hear that Applied is helping to make your hiring processes easier and more efficient. I'll pass your feedback to the product team regarding the elements you dislike, as we're always interested to hear what would make our customer's experience better when using the platform.

Thanks, Lauren

  ### 9. I really enjoy using a platform that strives to bring equity to the hiring process

**Rating:** 5.0/5.0 stars

**Reviewed by:** Sophie E. | Mid-Market (51-1000 emp.)

**Reviewed Date:** February 07, 2024

**What do you like best about Applied?**

It is user friendly and they have a great team who are very supportive

**What do you dislike about Applied?**

There are a few tech elements that could be improved.

**What problems is Applied solving and how is that benefiting you?**

It allows us to use a fair and simpler system at the first stage of hiring. I think the blind review process is great!

**Official Response from Lauren Dove:**

> Hi Sophie. Thank you so much for your positive feedback and highlighting that you find the platform user-friendly. We're thrilled to hear that you find our team supportive as well. We are constantly enhancing our platform to provide the best possible experience for our customers. In addition to our support team, we have articles available in our Help Centre which can be accessed out-of-hours. 

At Applied, we are dedicated to making the hiring process fairer for customers and candidates and believe in the benefits of anonymous assessments. Everyone should have an equal opportunity to showcase their skills and qualifications, regardless of their background. We're glad you're part of the #hiringrevolution!

If you have any specific suggestions or concerns regarding the tech elements, please reach out to our support team. We're here to help and always looking for ways to improve.

Thanks, Lauren

(Help Centre URL: https://appliedhelp.zendesk.com/hc/en-us)

  ### 10. Applied is easy to use and allows you to screen a large number of candidates anonymously

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Consulting | Small-Business (50 or fewer emp.)

**Reviewed Date:** February 06, 2024

**What do you like best about Applied?**

You are able to review each part of all applications at once to compare and tailor questions to your hiring needs.

**What do you dislike about Applied?**

Sometimes there are problems in how candidates upload documents.

**What problems is Applied solving and how is that benefiting you?**

Applied allows my company to screen hundreds of Graduate applications without bias and there are always account managers at Applied on hand to solve problems and ask any questions.

**Official Response from Lauren Dove:**

> Hello. Thank you for your feedback! We're delighted to hear that you find Applied user-friendly and appreciate the convenience of reviewing all parts of applications at once.

We appreciate your feedback about the document upload issues and are sorry that candidates sometimes experience problems uploading documents. If you or your candidates ever need help, please get in touch with our friendly support team, who can answer urgent or technical questions at hello@beapplied.com. The inbox is monitored from 9am to 5pm BST, Monday to Friday. For out-of-hours support, we have articles available in our Help Centre. If candidates are having trouble uploading their CV, it is worth noting that the anonymisation feature requires that the candidate has completed the contact details page first; this is so that their contact details can be auto-redacted.

We're thrilled that Applied is helping your company screen graduate applications without bias. We aim to provide a fair and efficient hiring process for all candidates. We're grateful for your positive experience with our account managers and assure you that we're always here to address any concerns or provide assistance whenever needed.

Thank you again for your valuable feedback. Please don't hesitate to reach out if you have any further questions or concerns.

(Help Centre URL: https://appliedhelp.zendesk.com/hc/en-us)


## Applied Discussions
  - [What is Applied used for?](https://www.g2.com/discussions/what-is-applied-used-for) - 1 comment

- [View Applied pricing details and edition comparison](https://www.g2.com/products/applied/reviews/applied-review-8764978?section=pricing&secure%5Bexpires_at%5D=2026-05-30+23%3A05%3A07+-0500&secure%5Bsession_id%5D=245fe582-ec27-4722-9d24-14d073bf4b32&secure%5Btoken%5D=a1a5579406d8e5b0a870e3da793e3945e0fe9cb994367b33cb3eb8d0f33be628&format=llm_user)

## Applied Features
**Platform Basics**
- Interoperability
- Performance
- Reporting

**Agentic AI - Applicant Tracking Systems (ATS)**
- Adaptive Learning
- Natural Language Interaction
- Decision Making

**Sourcing**
- Career Page Configuration
- Social Sourcing
- Job Posting
- Candidate Sourcing Metrics

**Platform Data**
- Platform Search
- Visualization

**Candidate Management - Applicant Tracking System**
- Candidate Evaluations
- Applicant Data Management
- Hiring Processes Tracking
- Automated Resume Parsing
- Scheduling
- Candidate-Facing Statuses
- Workflow Building

**Platform Content**
- Automation
- Content Creation
- Content Library

**Platform Additional Functionality**
- Sourcing and Candidate Identification
- Job Posting
- Applicant Tracking
- Unbiased Sourcing
- Job Description Management

**Platform**
- Integration APIs
- User, Role, and Access Management
- Performance
- Mobility
- Reporting
- Dashboards

**AI - Applicant Tracking Systems (ATS)**
- Predictive Insights
- AI Job Description
- Chatbot

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