Apple Search Ads Pros and Cons

We are using Apple Search Ads to advertise both our internal apps and our clients' apps. The tool allows you to create campaigns and ads in a simple and easy way. It also supports server-to-server integrations and has good reporting systems. Review collected by and hosted on G2.com.

The system, comparable to other advertising platforms, has limited features. It's also less user-friendly than other platforms and has a steep learning curve. Also, being a monopoly in this search the pricing is too expensive compared to the reach. Review collected by and hosted on G2.com.

Signals through SKAI is one of the best way to target through ASA on app store. Review collected by and hosted on G2.com.

Unfortunately, it does not provide lower funnel data. Only installs data does not suffice the actual numbers of lower funnel KPI Review collected by and hosted on G2.com.

ASA is pretty easy to use and navigate, there is no need of image or video assets as the creatives can be automatically pulled from the app listing Review collected by and hosted on G2.com.

Confusing match types

Absence of bidding strategie

Lack of in-app conversion imports

Limited functionality compared to Google's App campaigns Review collected by and hosted on G2.com.

Apple Search Ads Advanced could be very targeted - you can bid keywords and optimize over time

Apple is releasing more placements over time, which could be interesting to explore Review collected by and hosted on G2.com.

Compared with other UA channels (like Google Ads, Facebook, etc.), the cost of install is more expensive. Also, you need to integrate their Apple Ads Attribution API to see more deep analysis Review collected by and hosted on G2.com.

You can advertise your iOS apps on this platform. It is easy to use and you can get good insight. Review collected by and hosted on G2.com.

The budget allocation is a bit challenging and unclear Review collected by and hosted on G2.com.

It's a very cost-effective platform to get IOS App installs and has a very simple user interface. It directly tracks the app installed since it's a native apple platform. Review collected by and hosted on G2.com.

There are not too many campaign objectives and campaign types. Also, some campaign objectives become very expensive sometimes. The reporting is also very basic and should be more advanced. Review collected by and hosted on G2.com.

The dashboard shows KPI clearly. And setting up advanced keyword targeting was pretty easy. And the auto-optimization based on the bidding price is pretty strong. And the app installation quality seems pretty good. Uninstall ratio is pretty stable. Review collected by and hosted on G2.com.

Overall bidding price pretty high compared to Google Ads. In the App Store Apple Connect, they don't show install source as Apple Search Ads so I feel like there is some grey area. They don't allow creating ad creatives and targeting is quite limited. Review collected by and hosted on G2.com.

the ability to track the activity over the iOS 14 restriction and he generate great performance Review collected by and hosted on G2.com.

not an easy to use platform with almost no optimization tools to use Review collected by and hosted on G2.com.

Has a good learning process, which directs users with interests related to your app to your store listing, it helps you a lot to gain visibility in the store. Review collected by and hosted on G2.com.

You feel that it is necessary to grow on iOS; there is no organic growth there. Review collected by and hosted on G2.com.

Everything, the platform is such a friendly and clean. Review collected by and hosted on G2.com.

Nothing, everything is ok for me. Just wanna pay less Review collected by and hosted on G2.com.