# Appinio Reviews **Vendor:** APPINIO **Category:** [Consumer Insights Platforms](https://www.g2.com/categories/consumer-insights-platforms) **Average Rating:** 4.7/5.0 **Total Reviews:** 13 ## About Appinio Meet Appinio: Your modern-day market research partner. At Appinio, we combine flexible, on-demand expert guidance with a powerful and easy-to-use tech platform to help you answer the questions that matter most to your business. What sets Appinio apart is our unparalleled data quality (thanks to our unique app-driven panel approach), an intuitive all-in-one platform that covers all your research needs from A to Z, coupled with a team of superstar research consultants. This powerful combination of the great tech & brilliant humans has been key to our clients’ satisfaction (the NPS of 91 is a living proof of that).   Appinio at a glance: 🌎 Delivering research from 190+ markets πŸ’‘ Collecting millions of opinions every day πŸ§‘β€πŸ’» 2,600+ clients worldwide 🌳 Donating 1% of revenues for reforestation since 2021 πŸ’š ESOMAR Awards 2025 and MRS Evidence Matters Company Partner 2021, 2022, 2023, & 2024 FT Statista Europe's fastest-growing companies 2022, 2023 & 2024 Deloitte "Top 50 Fastest Growing Tech Companies" 2024 Europe's Fastest Growing Market Research Company (Financial Times FT1000) One of Germany's fastest growing tech firms (German Deloitte Technology Fast 50 Award) ## Appinio Reviews ### 1. Quick Turnaround, Stellar Survey Support **Rating:** 4.0/5.0 stars **Reviewed by:** Myrto P. | Design Mentor (External), Enterprise (> 1000 emp.) **Reviewed Date:** May 01, 2026 **What do you like best about Appinio?** I am very happy with Appinio because of its great customer service and quick turnaround. It's very quick in response, allowing us to plan, organize, and execute research within days while others need weeks. This helps us get data quicker and make decisions faster. I also appreciate the survey planning, which can be done autonomously or in collaboration with Appinio specialists. Working with their specialists can improve the quality of the findings, as they help choose the right methodologies and set up expectations. **What do you dislike about Appinio?** The pricing is very high-end and not possible for smaller companies/ orgs. **What problems is Appinio solving and how is that benefiting you?** Appinio speeds up research planning and execution, allowing us to access data quickly and make faster decisions. Their specialists improve the quality of our findings through effective methodology selection and expectation setup. User testing with Appinio is crucial in our software design process. ### 2. Very fast, easy operation, and very pleasant collaboration **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Management Consulting | Enterprise (> 1000 emp.) **Reviewed Date:** June 10, 2025 **What do you like best about Appinio?** Very simple and intuitive interfaces and tools. Additionally, very reactive and targeted collaboration. **What do you dislike about Appinio?** Some niche target groups are only difficult to access. **Recommendations to others considering Appinio:** I can unreservedly recommend Appinio as a market research partner. We have had very good experiences across various markets and business units for years. **What problems is Appinio solving and how is that benefiting you?** Appinio is our market research partner on various consulting projects. ### 3. Competent, quick, easy to use dashboards -> Highly recommended for quantitative B2C Research **Rating:** 5.0/5.0 stars **Reviewed by:** Matthias T. | Brand Manager Innovation & Renovation, Mid-Market (51-1000 emp.) **Reviewed Date:** April 22, 2022 **What do you like best about Appinio?** Very competent team that is handling request super quick and gives valuable feedback on input Super fast turnaround of Quantative researches Very easy to use dashboards -> you get all the information you need by a few clicks, **What do you dislike about Appinio?** I couldn't of think of anything to dislike - **What problems is Appinio solving and how is that benefiting you?** We work with appinio on B2C Concept tests // proof of concepts for new products as well as tests on Namings for products. ### 4. Very happy to work with Appinio **Rating:** 5.0/5.0 stars **Reviewed by:** Stefan Z. | Leiter Marketing, Enterprise (> 1000 emp.) **Reviewed Date:** February 17, 2022 **What do you like best about Appinio?** Customer support and research consulting before, during and after the survey are fast and professional. The surveys run smoothly in a short time and provide us with important insights. The presentation and handling of the results in the dashboard are absolutely top. It is immensely helpful to combine the answers and socio-demographic information in various ways. Export and share function we use frequently. Appinio also always offers new, interesting ideas and formats. **What do you dislike about Appinio?** No downsides at all. If there are really any needs or questions, Appinio helps immediately. **Recommendations to others considering Appinio:** Try it! **What problems is Appinio solving and how is that benefiting you?** Information in the run-up to campaign planning and product range development always results in more efficient use of spendings ### 5. Makes my market research quick and easy **Rating:** 4.0/5.0 stars **Reviewed by:** Punit T. | Business Associate and HR, Mid-Market (51-1000 emp.) **Reviewed Date:** April 21, 2022 **What do you like best about Appinio?** You can ask as many questions and the fact that it is rewarding to answerers also **What do you dislike about Appinio?** They could do much better with how they visualise the data **What problems is Appinio solving and how is that benefiting you?** Doing my market research and employee research ### 6. Quick market research results to the point **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Wine and Spirits | Enterprise (> 1000 emp.) **Reviewed Date:** February 22, 2022 **What do you like best about Appinio?** Quick and efficient communication with the consultant, professional support with a lot of know-how regarding market research execution and evaluation. Recommendations for action are given. **What do you dislike about Appinio?** Results are sometimes very positive and not very critical, which may be due to the product, but could also be because the participants take part a lot and quickly to earn a lot of money. **What problems is Appinio solving and how is that benefiting you?** Decision-making when there is no clear tendency for or against a concept within the department, recap market research, find out why projects have failed. ### 7. Best research service on the planet? **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Alternative Dispute Resolution | Small-Business (50 or fewer emp.) **Reviewed Date:** June 28, 2022 **What do you like best about Appinio?** The option of doing easier surveys myself or opting for a consultant to help out **What do you dislike about Appinio?** Wish the b2c app covered my area so i could also participate in the panel **What problems is Appinio solving and how is that benefiting you?** great real-time research with the option of DIY or white glove service. ### 8. Great & modern provider! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Writing and Editing | Mid-Market (51-1000 emp.) **Reviewed Date:** March 09, 2022 **What do you like best about Appinio?** Appinio is one of the fastest providers and manages to make market research attractive and easy for all colleagues through its great results dashboard. Additionally, they have a helpful & fast service. Thank you for the good cooperation! **What do you dislike about Appinio?** So far, there are no negative aspects of Appinio - keep it up! **What problems is Appinio solving and how is that benefiting you?** Instead of long PowerPoint presentations, Appinio offers a great results dashboard, which is certainly one of the best on the market today. Setting up and analyzing results is not only easy but also a time saver! ### 9. Graet Real Time Survey System **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** April 23, 2022 **What do you like best about Appinio?** * It gives real-time survey responses and helps us to take market decisions based on that. **What do you dislike about Appinio?** * Sometimes we get survey results based on one specific group/ influenced result on one specific kind of audience. **What problems is Appinio solving and how is that benefiting you?** * Marketing Understanding for personal purposes. ### 10. Never before have I collected high-quality insights in such a short time **Rating:** 5.0/5.0 stars **Reviewed by:** Lukas W. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** August 24, 2021 **What do you like best about Appinio?** Modern and easy-to-use interface, high-quality results in a concise time and top service. World-class team and service. **What do you dislike about Appinio?** From my point of view, there is nothing to mention here **What problems is Appinio solving and how is that benefiting you?** Survey when time is short, to capture the young target group or when the results are to be visualised in a dashboard solution. Highly motivated respondents for consumer research. ### 11. Fast and in-depth online market research **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** February 25, 2022 **What do you like best about Appinio?** Very friendly and competent customer service and easy-to-use survey tool. **What do you dislike about Appinio?** Open-ended questions are sometimes answered very briefly by respondents. **What problems is Appinio solving and how is that benefiting you?** Target group analysis and concept/design testing. ### 12. A complete great experience. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** September 14, 2020 **What do you like best about Appinio?** They give delightful assistance during the whole research. From the concept, hypothesis until the results. Then you work perfectly with the appinio dashboard. **What do you dislike about Appinio?** The Power Point Results Slides are not the most appealing ones. **Recommendations to others considering Appinio:** Talk to them about the goals of the research so they can guide you since the beginning of the project. This will save you a lot of time **What problems is Appinio solving and how is that benefiting you?** User Research Target Market Groups User experience research ### 13. Appinio **Rating:** 4.5/5.0 stars **Reviewed by:** Dr. Divya R. | casualty medical officer , Mid-Market (51-1000 emp.) **Reviewed Date:** November 19, 2019 **What do you like best about Appinio?** Easy interface and helps setup forms easily **What do you dislike about Appinio?** Relatively new so has less features compared to rivals. **What problems is Appinio solving and how is that benefiting you?** Marketing and lead generation ## Appinio Discussions - [What is Appinio used for?](https://www.g2.com/discussions/what-is-appinio-used-for) - [View Appinio pricing details and edition comparison](https://www.g2.com/products/appinio/reviews?section=pricing&secure%5Bexpires_at%5D=2026-06-07+19%3A28%3A57+-0500&secure%5Bsession_id%5D=9517a5ed-b44a-479d-bd16-c5325d6e4225&secure%5Btoken%5D=9e23028804f5fb2753607fceec058f60ae6390d918ba5bb5b7d03cbb7bd4e7ef&format=llm_user) ## Appinio Features **Survey Design - Consumer Insights Platforms** - Multi-Use Methodologies - Industry & Locale Adaptability - Behavioral & Adaptive Logic Guidance - Self-Serve Survey Builder - AI Smart Probes **Audience Access - Consumer Insights Platforms** - Flexible Audience Options - Customer Data Upload - Consumer Panels **Data Collection - Consumer Insights Platforms** - Rapid Research - Quality Assurance - Mobile / Mixed Mode **Analytics - Consumer Insights Platforms** - AI-Powered Insights - Qualitative Research Support - Benchmarking & Norms **Collaboration - Consumer Insights Platforms** - Dashboards & Embedded Integrations - Embeddable Reports - Shared Workspaces ## Top Appinio Alternatives - [Qualtrics Strategy & Research](https://www.g2.com/products/qualtrics-strategy-research/reviews) - 4.4/5.0 (2,912 reviews) - [UserTesting](https://www.g2.com/products/usertesting/reviews) - 4.4/5.0 (732 reviews) - [Forsta](https://www.g2.com/products/forsta/reviews) - 4.2/5.0 (297 reviews)