--- title: Appcues Reviews meta_title: 'Appcues Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 354 reviews by the users' company size, role or industry to find out how Appcues works for a business like yours. aggregate_rating: rating_value: 4.6 review_count: 354 scale: '5' date_modified: '2026-07-12' parent_category: name: Collaboration & Productivity url: https://www.g2.com/categories/collaboration-productivity --- # Appcues Reviews **Vendor:** Appcues **Category:** [Digital Adoption Platforms](https://www.g2.com/categories/digital-adoption-platform) **Average Rating:** 4.6/5.0 **Total Reviews:** 354 ## About Appcues Appcues is the experience orchestration engine that transforms how customers engage with products—and how businesses drive outcomes. The platform helps you turn real-time customer behavior into automated, personalized engagement across in-app, push, and email channels. Instead of relying on one-off tactics or manual outreach, Appcues enables you to act at the exact moments that matter. You can guide a trial user to their first “aha” moment, help new customers complete onboarding, encourage teams to invite colleagues, or step in when adoption starts to slip. You can also highlight features when users are ready to try them, prompt upgrades when usage exceeds plan limits, or reinforce value in the weeks leading up to renewal. With Appcues, you don’t have to choose between speed and scale. Teams can launch and optimize experiences independently—without waiting on engineering resources or adding more headcount. That means your expertise doesn’t just live in decks, spreadsheets, or 1:1 conversations. It’s embedded directly into the product experience and delivered to every customer, at exactly the right time. The results are measurable. Businesses see faster trial conversions and shorter time-to-value. Adoption of key features grows as users get timely nudges to take the next step. Retention improves because potential churn risks are addressed proactively. Expansion becomes easier as customers are guided toward higher-value plans and deeper product usage. By connecting engagement to these lifecycle moments, Appcues helps companies grow more efficiently and predictably. Trusted by leading companies like Airbase, HubSpot, G2, and Wayfair, Appcues has powered billions of experiences across thousands of products. Whether your goal is to activate new signups, drive adoption of underused features, reduce churn, or expand customer accounts, Appcues gives you the tools to deliver meaningful, measurable customer moments at scale. ## Appcues Pros & Cons **What users like:** - Users value the **ease of use** of Appcues, facilitating quick onboarding and efficient user feedback gathering. (37 reviews) - Users find Appcues' **easy setup** highly beneficial for customizing their onboarding and user engagement processes efficiently. (16 reviews) - Users praise the **outstanding customer support** from Appcues, noting its responsiveness and helpfulness in resolving issues. (15 reviews) - Users appreciate the **easy creation** feature of Appcues, significantly improving trial conversion rates and user retention. (15 reviews) - Users love the **intuitive interface** of Appcues, making workflow building effortless and enjoyable. (12 reviews) - Personalization (12 reviews) - Users commend the **easy integrations** of Appcues, enabling seamless use across various apps and websites. (10 reviews) - Features (10 reviews) - Implementation Ease (9 reviews) - User Experience (9 reviews) **What users dislike:** - Users find **alignment issues and limited customization** hinder the full potential of Appcues' features and integrations. (6 reviews) - Users are frustrated by **missing features** like automated notifications and better organization tools for managing flows. (6 reviews) - Users feel the need for **improved metrics and organization** in Appcues, noting issues with tracking and flow management. (6 reviews) - Users express frustration with **poor customer support** , highlighting issues like lack of notifications and mobile experience difficulties. (5 reviews) - Users report **poor UX** , especially with slow flow steps and challenging domain management in Appcues. (5 reviews) - Users find the pricing of Appcues to be **a bit high** , making it less accessible for smaller teams. (4 reviews) - Users find **navigation difficult** in Appcues, leading to challenges in configuring page changes and managing flows. (4 reviews) - Users find the **complex analytics** of Appcues challenging, especially for beginners and lacking in robustness. (3 reviews) - Complex Usability (3 reviews) - Inadequate Reporting (3 reviews) ## Appcues Reviews ### 1. Guide Them With Simplicity **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** October 24, 2017 **What do you like best about Appcues?** Appcues has a user friendly interface that makes it easy to learn how to use the product. They also offer pretty robust help documentation. **What do you dislike about Appcues?** There could be more granularity to the control of the campains. It wold be great if users had the option to turn the guides on and off. **Recommendations to others considering Appcues:** Consider your options. They offer trials so you can try it and see if it's a good fit for your needs. They make improvements constantly and really listen to feedback which is always good for a growing organization such as ours. **What problems is Appcues solving and how is that benefiting you?** Our company uses Appcues as an in-app guide to help our users learn how to use our software quickly and efficiently. ### 2. Easy-to-implement solution for a difficult problem **Rating:** 5.0/5.0 stars **Reviewed by:** Matan B. | Product Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** February 10, 2019 **What do you like best about Appcues?** Appcues is very simple to use, and depending on your situation should be easy to implement in your website/product. Rather than your dev team building everything in-house, you can save a lot of developer time by having them just input the code and doing it yourself (non-technical guy here) **What do you dislike about Appcues?** Sometimes when you're building a flow the buttons can lock and you'll have to refresh your page. Not too big of a deal and doesn't happen too often. A bug I'm sure will be fixed. **Recommendations to others considering Appcues:** Check out their content. It is top notch and shows that they are obviously the masters of their domain. **What problems is Appcues solving and how is that benefiting you?** User onboarding, the explanation of how to use a specific feature. ### 3. Fantastic Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Emily S. | Support and Success Manager, Internet, Small-Business (50 or fewer emp.) **Reviewed Date:** April 09, 2019 **What do you like best about Appcues?** I love how it tracks NPS scores for our company. **What do you dislike about Appcues?** I find the flows to be difficult to learn at first but when we first implemented Appcues we saw a HUGE increase in completion of tasks within our app. **What problems is Appcues solving and how is that benefiting you?** We have checklists within our app that tells the customer what to do, when to complete it, what the next step is, etc. We have realized that by linking our customers directly to support articles and guides right there within our app is extremely powerful. ### 4. The perfect software to engage your users **Rating:** 5.0/5.0 stars **Reviewed by:** Michel P. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** March 26, 2019 **What do you like best about Appcues?** Appcues has helped us engage our customers throughout their journey. We have seen a significant impact on our conversion and retention. **What do you dislike about Appcues?** The reporting functionality can be improved. Now you can only see the aggregate numbers, but not the stats of individual users. **What problems is Appcues solving and how is that benefiting you?** As a product-led company, we want our product to be the major growth lever for our business. The end-game is having a product that represents itself. Appcues allows us to do just that. We for instance wouldn’t have thought of offering a free trial without Appcues. ### 5. Loveable product and awesome team **Rating:** 5.0/5.0 stars **Reviewed by:** Neil T. | Product Manager, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** December 18, 2018 **What do you like best about Appcues?** Simplicity and ease in creating engaging content. The chrome flows plugin makes it quick and easy to build content in a wysiwyg interface. **What do you dislike about Appcues?** Until recently we were not able to production test the flows without acting as a real user. This change has now been delivered and works well. **What problems is Appcues solving and how is that benefiting you?** We are able to focus our developers on building core value for our clients leaving the communicating, advertising, training and on-boarding to our product marketing and product managers. Meaning we can deliver more value to our clients and get the most from our dev resources without them having to build in training and on-boarding capabilities for every feature. This really helped us when launching our platform redesign and auto onboarding initiatives. Launching a redesign of our application. Auto onboarding customers Announcing product launches Mini surveys NPS ### 6. Easy to use for engaging user onboarding! **Rating:** 5.0/5.0 stars **Reviewed by:** Mark S. | Co- Founder/CEO, Information Technology and Services, Small-Business (50 or fewer emp.) **Reviewed Date:** March 29, 2019 **What do you like best about Appcues?** Appcues saves us development time and makes it easy to build engaging in-app content. **What do you dislike about Appcues?** Performance in the builder could be quicker. **What problems is Appcues solving and how is that benefiting you?** User onboarding is constantly evolving in our app and it is inefficient to consistently write new, static code for this. Appcues makes it easy and fast! ### 7. Love Appcues! **Rating:** 5.0/5.0 stars **Reviewed by:** Jessie G. | Product Manager, E-Learning, Small-Business (50 or fewer emp.) **Reviewed Date:** November 09, 2018 **What do you like best about Appcues?** Appcues is a great tool. It is extremely user-friendly, allowing you to create impactful flows that help deliver messages, info and helpful tips directly to your customers. The people at Appcues have been amazing since day 1, always checking in to ensure we found success with their product. I have nothing but good thing to say about Appcues! **What do you dislike about Appcues?** There are one or two UX improvements I would make but overall I can't say there is much I dislike! **Recommendations to others considering Appcues:** Try it out and I bet you will love it! It is one of the easiest tools to adapt to. **What problems is Appcues solving and how is that benefiting you?** We have been using Appcues to deliver our new release announcements. Being a fast growing software company, we release features usually every week or every other week. It is extremely important we keep all our clients informed and up to speed on the platform's most recent capabilities. We need to be able to easily and quickly inform people of these releases in-app and with context. Appcues has allowed us to ensure people are in the know at all times. ### 8. Great Integration from a team that understands on boarding. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Market Research | Small-Business (50 or fewer emp.) **Reviewed Date:** February 28, 2019 **What do you like best about Appcues?** AppCues is easy to set up and easy to use. We were able to get up and running within an hour, and built our first flow to support a new launch the next week. **What do you dislike about Appcues?** NPS functionality could be a bit more polished, as can the metrics on each flow. However, I believe it's a young product, and I anticipate such themes to be addressed in future iterations. **What problems is Appcues solving and how is that benefiting you?** User On Boarding and NPS Surveys. We've been able to move away from email-based announcements, and centralized our communication, education, and on boarding in one place. ### 9. Game Changer for Onboarding and Feature Introduction **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** July 12, 2019 **What do you like best about Appcues?** Ease of use, distributed responsibility where literally anyone on our product or marketing team can launch a new flow. **What do you dislike about Appcues?** Responsive is not their strong suit (yet - we are told it's in process). We have to duplicate our flows on mobile and desktop and adjust accordingly. **What problems is Appcues solving and how is that benefiting you?** User onboarding, new feature introduction, product tours, NPS assessment, referral and virality CTAs. ### 10. Powerful tool for optimising your onboarding flows easily **Rating:** 5.0/5.0 stars **Reviewed by:** Lance H. | Head of Marketing & Growth, Small-Business (50 or fewer emp.) **Reviewed Date:** March 19, 2019 **What do you like best about Appcues?** Appcues is a great tool for our team. It allows us to quickly iterate and improve our onboarding flows without spending hours of engineering time. We also use appcues for NPS, which has helped us cut down on additional tools. **What do you dislike about Appcues?** Nothing really. The appcues product has a lot of features and functionality, and is easy to use - which make it hard to fault. **What problems is Appcues solving and how is that benefiting you?** Improving the onboarding flows and user experience for our customers and new users. ### 11. Communication/training made easy for right when your clients need it. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** October 17, 2018 **What do you like best about Appcues?** I love that as a non-developer I can train/inform our clients about additions to our tools. Getting our development team involved in anything is a process, but Appcues was an easy one time set up and then all I have to do is spend 10 minutes setting up a flow and now I can show whatever customers I want to a new feature! This is an NECESSARY tool for any SaaS company. If you dont have in-app training/walkthroughs then you are not going to captivate your audience, or help inform them of changes you make. We hardly ever email our clients because we can let appcues tell them what is going on right from the system. **What do you dislike about Appcues?** I dont think I have anything I would say that I dislike. The software is constantly being updated and they do user tests with their clients to make sure everything they release is user friendly. **What problems is Appcues solving and how is that benefiting you?** Solving the issue of informing clients how to use our application, or walk them through new features. Also collecting NPS with Appcues ### 12. Easy to use and intuitive **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Events Services | Small-Business (50 or fewer emp.) **Reviewed Date:** June 11, 2019 **What do you like best about Appcues?** They have a great support base, it is intuitive to use and they have good recommendations on how to onboard users. **What do you dislike about Appcues?** It has frozen couple of times but compared to other solutions this is minor hiccups so far. Anaytics part is still quite basic but allows csv output to play around with. **What problems is Appcues solving and how is that benefiting you?** Onboarding new users, new feature announcements. With Appcues we have another channel for users who miss personal onboarding. ### 13. Not great for SPAs **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** December 14, 2018 **What do you like best about Appcues?** It was really easy to create flows, test them and launch them. It's great for creating some basic flows to guide users. The ability to define which users were eligible for a flow was really useful. The initial installation was really simple, too. **What do you dislike about Appcues?** We ran into a lot of problems when trying to integrate this into an AngularJS application. We demanded some pretty intense multi-step flows that triggered events within our single page app, and just wasn't possible with Appcues. There's no way to execute custom JavaScript during different flow steps and/or user interactions. We also couldn't pre-populate fields with dummy data during onboarding, which was a requirement for us. At one point, we had our app listening to the "stepId" changes and reacting to them, but this was unreliable. A lot of our users got frustrated or completely stuck during the onboarding and abandoned our app. Between these problems and the steep price increase, we had to stop using it. **Recommendations to others considering Appcues:** If you don't need a high level of control over your flows, Appcues might be a good choice. **What problems is Appcues solving and how is that benefiting you?** We ultimately switched to a competitor that allowed more control over the flow. ### 14. Appcues is an amazing tool for in-app surveys **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Oil & Energy | Enterprise (> 1000 emp.) **Reviewed Date:** June 23, 2019 **What do you like best about Appcues?** it’s ease of use and flexibility, I am lovin it **What do you dislike about Appcues?** I’d love to see more two-way integrations and user permissions **What problems is Appcues solving and how is that benefiting you?** Gathering product feedback ### 15. I think is the best solution for onboarding **Rating:** 5.0/5.0 stars **Reviewed by:** Vitor F. | Head of marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** January 09, 2019 **What do you like best about Appcues?** I think the modals and formats we can use to indicate our users is good. We don't need to code anything to personalize our workflows. **What do you dislike about Appcues?** Maybe the import/exports to create complexities segments could help us more than you are helping! **What problems is Appcues solving and how is that benefiting you?** I'm capable to guide my user with no-code plataform to get the Aha moment earlier. So, we can prove our value fast enough ### 16. Top-notch, low code, in-app notifications and training elements. **Rating:** 4.5/5.0 stars **Reviewed by:** Erik M. | VP, Product Marketing (fmr. Senior Product Marketing Manager), Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** November 08, 2018 **What do you like best about Appcues?** I'm especially fond of how easy the AppCues interface is to use. It makes executing upon in-app messaging programs (via slide-outs and modals) a breeze, and adding training elements (hover-overs and tool-tips) can be done in a snap. **What do you dislike about Appcues?** Occasionally the app will "stick" and metrics will be slow to populate - but that's probably due to user impatience more than anything else. **Recommendations to others considering Appcues:** Just do it. What have you got to lose? **What problems is Appcues solving and how is that benefiting you?** I mostly use AppCues for in-app user messaging about product releases, important announcements, and notification of planned software downtime. ### 17. One of the best onboarding tools for SAS products **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Electrical/Electronic Manufacturing | Small-Business (50 or fewer emp.) **Reviewed Date:** May 14, 2019 **What do you like best about Appcues?** Easy to use for any marketer or even non technical staff **What do you dislike about Appcues?** there is in't much to dislike.. may be price for large user based sites is bit prohibitive. **What problems is Appcues solving and how is that benefiting you?** User onboarding, new product launches ### 18. I love Appcues! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** June 27, 2019 **What do you like best about Appcues?** You need very little training to get started. The platform is user-friendly and analytics are top notch! **What do you dislike about Appcues?** No dislikes. The software performs well above my expectations. **What problems is Appcues solving and how is that benefiting you?** I can now easily send notifications when improvements are made to our platform, creating less friction in our call center ### 19. Great solution to engage users throughout their life cycle **Rating:** 5.0/5.0 stars **Reviewed by:** Muhammad S. | Customer Services Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** March 30, 2019 **What do you like best about Appcues?** it is very easy to use. it allows me to test different hypotheses. **What do you dislike about Appcues?** nothing significant comes to mind but analytics could be better in some instances. **Recommendations to others considering Appcues:** offers great solutions in a very user friendly and processed way. highly recommended **What problems is Appcues solving and how is that benefiting you?** adds sophisticated experience layer to product. excellent for onboarding ### 20. Appcues is awesome!!! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Insurance | Enterprise (> 1000 emp.) **Reviewed Date:** June 11, 2019 **What do you like best about Appcues?** It's very easy to use and helps us test different hypotheses in minimal time. **What do you dislike about Appcues?** I can't think of anything. Would love to see features like Localization and user permissions. **What problems is Appcues solving and how is that benefiting you?** We use appcues for creating personalized experiences for our users. Appcues has helped us increase our engagement and retention rates. ### 21. Easy to use and great service **Rating:** 5.0/5.0 stars **Reviewed by:** Julie N. | Partner Success Manager, Information Technology and Services, Small-Business (50 or fewer emp.) **Reviewed Date:** October 17, 2018 **What do you like best about Appcues?** We shopped around for an onboarding SaaS service for a while and Appcues was by far the best. It's extremely easy to use and the customer service has been great. The people there aren't afraid to take the time to make sure you know the product. I look forward to seeing how we can improve adoption with this product. **What do you dislike about Appcues?** It would be nice if you could have private flows per user, rather than always shared by default, so that if people are working on different projects you don't always have to see all of them in your dashboard. **What problems is Appcues solving and how is that benefiting you?** Communication (rather than depending on email), customer adoption, achieving that "AHA" moment. We haven't rolled this out yet, but look forward to seeing what happens. ### 22. Appcues is an awesome solution for creating in-app campaigns and announcements. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** June 23, 2019 **What do you like best about Appcues?** I love the ease-of-use and the ability to create modals and slideouts without engaging any dev resources. **What do you dislike about Appcues?** Nothing that comes to mind. Would love to see integrations like Salesforce. **What problems is Appcues solving and how is that benefiting you?** Announcements and Campaigns, feature adoption, and self-service support. ### 23. Great tool, fantastic support **Rating:** 5.0/5.0 stars **Reviewed by:** Robin Y. | Customer Engagement Manager, Computer Software, Small-Business (50 or fewer emp.) **Reviewed Date:** October 23, 2018 **What do you like best about Appcues?** It's a powerful tool and I have learned a tremendous amount about onboarding and customer experience. As a company, Appcues clearly "eats their own dogfood" and they are a pleasure to work with. **What do you dislike about Appcues?** Nothing really - it's a great tool. The learning curve can be steep to fully implement but the team at appcues is there to help. **What problems is Appcues solving and how is that benefiting you?** Decreasing churn, trying to make it easier for our users to get up to speed and successful with our saas tools ### 24. Changing how we provide support **Rating:** 5.0/5.0 stars **Reviewed by:** Jesse E. | Client Success Manager , Computer Software, Mid-Market (51-1000 emp.) **Reviewed Date:** September 03, 2018 **What do you like best about Appcues?** We are really liking how we can create customized walk through for our clients to send in a live chat or email that takes them through a step by step process. It's also changing our Knowledge Base to have those walk through links available for anyone looking for help. **What do you dislike about Appcues?** There are some section of our site that don't easily allow an embedded flow. **What problems is Appcues solving and how is that benefiting you?** We've completely revamped our new user onboarding, and Appcues allows us to better track A/B testing and completion rates. For my team, we are focused on making the training and support of our product easier for our clients. ### 25. Appcues Experince **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Staffing and Recruiting | Mid-Market (51-1000 emp.) **Reviewed Date:** May 02, 2019 **What do you like best about Appcues?** I like how easy it is to manage. Makes onboarding very easy. **What do you dislike about Appcues?** I don't have much negative to say about it at the moment **Recommendations to others considering Appcues:** That it is the best way to make onboarding easier for new customers **What problems is Appcues solving and how is that benefiting you?** Onboarding, it allows the process to go very smoothly ### 26. Appcues Review **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** March 19, 2019 **What do you like best about Appcues?** Easy to setup and use, with a variety of options ie. modals, slideouts, NPS, tooltips, blinkers **What do you dislike about Appcues?** It would be great if there was a way to preview how the flows appear in different browsers. I once went to visit a user and the flow looked stretched in **What problems is Appcues solving and how is that benefiting you?** Ability to setup customised product walkthroughs and tooltips without having engineering resources involved. ### 27. Very Comprehensive Onboarding Software that Negates the Need for Development **Rating:** 5.0/5.0 stars **Reviewed by:** Robert C. | Small-Business (50 or fewer emp.) **Reviewed Date:** October 18, 2018 **What do you like best about Appcues?** -Extremely easy to implement -Segmenting by any type of user -Looks beautiful -Easy analytics **What do you dislike about Appcues?** Everything is element driven (e.g. show a call-out next to this H1 heading when user is on this page). However, our site has many "hidden" elements on a page, which only display when the user interacts with the page in a certain way. It'd be nice if you could somehow detect these clicks/interactions, and then display tutorials based on that (e.g. on click of this button, show this alert) **Recommendations to others considering Appcues:** LOVE the new checklist features. **What problems is Appcues solving and how is that benefiting you?** Helping our users identify and adopt core features. ### 28. Engineering-free in-product walkthroughs with flexible, modern UI **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** October 19, 2018 **What do you like best about Appcues?** Our engineers don't need to spend valuable sprint time custom coding feature walkthroughs or onboarding tutorials. Product Management can manage the process end-to-end in Appcues. The end result has modern UI elements that are completely flexible to match existing product colors, fonts and attributes. **What do you dislike about Appcues?** The "last-mile" can be challenging. Ironing out the final bugs in flows takes some time, and at times requires workarounds and hacks. **What problems is Appcues solving and how is that benefiting you?** In-product walkthroughs for user onboarding and new feature tutorials. Product management can own the implementation end-to-end, with no engineering effort required. ### 29. Easy Onboarding, announcements and in app help **Rating:** 5.0/5.0 stars **Reviewed by:** Milton S. | Many Hats, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** April 27, 2018 **What do you like best about Appcues?** Appcues is a breeze. From the easy way to install and get ready; to its UI, UX, documentation, customer support, and integrations. Appcues Is very intuitive with a really good visual approach. The hubspot integration is a killer feature that lets you round up the user experience in your own app. **What do you dislike about Appcues?** Appcues is an almost a perfect 10 tool. I'm waiting/hoping to see a set of features, and given the way this tool is growing, i'm pretty sure those features/improvements/integrations will happen soon. **Recommendations to others considering Appcues:** Integrate Appcues right now to your app/web app, forget about coding and start creating a better customer experience in a visually pleasant way. **What problems is Appcues solving and how is that benefiting you?** User onfoarding, feature tutorials, in app help, user education, integration with hubspot to send personalized emails related with user experience. ### 30. Appcues is easy to reach all your users with information that is useful for them **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Automotive | Mid-Market (51-1000 emp.) **Reviewed Date:** December 18, 2018 **What do you like best about Appcues?** Being able to maintain our workflows using the Chrome Browser extension **What do you dislike about Appcues?** Being able to maintain our workflows using the Chrome Browser extension **What problems is Appcues solving and how is that benefiting you?** Informing users of new features and guiding them through workflows. We also use it to store and display static reference information for fields. ### 31. Flexible tool for onboarding, but still a little rough around the edges **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** June 13, 2018 **What do you like best about Appcues?** The main benefit of Appcues is its flexibility. You can embed custom code into tooltips to change their appearance, run scripts, embed an iframe, or insert buttons that do custom actions. **What do you dislike about Appcues?** Frequent bugs when building flows requiring a refresh. Lots of cool stuff you can do but it often requires time from developers to implement properly. Anyone running ad blockers won't see Appcues flows at all. There seems to be a significant delay between steps, both when previewing flows and when seeing them as an end user. **What problems is Appcues solving and how is that benefiting you?** Our aim was to reduce dev time required for user onboarding, and increase speed of iteration with user onboarding. This has been mostly realized, but it's time consuming and frustrating to edit flows and isn't an ideal long-term solution. ### 32. Continually improving, great asset for marketers **Rating:** 4.5/5.0 stars **Reviewed by:** Kendal A. | Sr. Customer Marketing Manager, Computer Software, Mid-Market (51-1000 emp.) **Reviewed Date:** January 24, 2018 **What do you like best about Appcues?** Appcues gives me the ability to message to our users without having to fit into an engineering sprint cycle. It's been an invaluable tool for the Marketing team to reach customers with important updates about events, the product, and new content. **What do you dislike about Appcues?** While it's getting better, the product is not super intuitive. Reporting requires some handholding and toggling between sections takes too many steps. Luckily, their support has been top notch to help overcome some of the UI issues. **What problems is Appcues solving and how is that benefiting you?** We launched our NPS survey in-app with Appcues and tripled the number of responses in half the amount of time. Appcues is working on refining this NPS product and does an excellent job facilitating and implementing customer feedback. We're beginning to use Appcues directions in areas of our product that often result in support tickets but haven't done enough testing to see the impact of that. ### 33. Awesome In Product Guidance **Rating:** 5.0/5.0 stars **Reviewed by:** Michael S. | Director of Customer Success, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** May 01, 2018 **What do you like best about Appcues?** Appcues is super easy to use, once you get past a small ramp up time. We're able to relaly walk our customers through the system to provide on-point guidance and reduce support load. **What do you dislike about Appcues?** There's a bit of a ramp-up as you learn their system and how it works, but once you have that down you're all set. **Recommendations to others considering Appcues:** It's honestly really great and easy to use. **What problems is Appcues solving and how is that benefiting you?** We're doing a ton with it. Guiding new customers, telling users about new features, sending surveys, NPS surveys, tips and tricks on product usage. Really great stuff. ### 34. Good product headed toward great **Rating:** 4.0/5.0 stars **Reviewed by:** Jason G. | SaaS General Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** December 04, 2017 **What do you like best about Appcues?** It is relatively easy to use and allows us non-programmers the ability to put up announcements and product walk throughs quickly and easily. We have added our own targeting criteria which is really powerful for us. So we can target users based on their usage so far of our product and show them the very next step they should take. This allows us to be very specific with our instruction. **What do you dislike about Appcues?** When you target something on one URL (Like your demo or developer site) and then push it live to another URL the editing capability always launches on the URL you built the flow on. If a flow is only showing on one URL then the editing should launch on that URL. I have had to have a UI designer from my company help me with the "look and feel". I have had trouble with some of their built-in tools to control the borders around my tool tips. Their tool uses a browser extension to place and create tool tips and modals. This has taken some getting used to for sure. When I hit the "Shift" button to use controls on my web page it opens in a new browser instead of the one I'm in making it very hard to edit flows sometimes. Sometimes I just have to back all the way out and go back in. This relates to the URLs, I believe. **What problems is Appcues solving and how is that benefiting you?** Onboarding users that sign-up for a free trial of our service. We have seen an increase in the usage of our product since using AppCues but we have made other changes that may have caused that increase. But this functionality is considered "table stakes" for us meaning we just have to have it. ### 35. Fantastic product great features and usability **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.) **Reviewed Date:** December 11, 2018 **What do you like best about Appcues?** love how easy to use, design options, customisable. Reporting is really insightful and love the new checklist feature. **What do you dislike about Appcues?** that there is too much choice! I can get carried away! **What problems is Appcues solving and how is that benefiting you?** Better user journey for our clients, introducing new features and announcements to our client base. ### 36. Great product - amazing it is not even more widely known **Rating:** 5.0/5.0 stars **Reviewed by:** peter c. | Director of Product, B2B, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** December 04, 2017 **What do you like best about Appcues?** Appcues allows you to deploy in-application marketing to your users without touching code. It makes doing in-application marketing (often the most effective) as easy as lifecycle email marketing. We started using Appcues because we were actively looking to build in-application marketing messages ourselves, our VP of Engineering convinced us to search for a vendor that could do this "off the shelf" rather than building a custom solution. We found Appcues, thank god: it has saved us weeks if not months of engineering time. Appcues integrated with our Segment installation giving us unrivalled targeting data, it is almost absurd how many dimensions you can target from within Appcues. **What do you dislike about Appcues?** I wish there were more design patterns - I would love to inject Appcues content natively within the webpage, rather than in a modal. I think the reporting (big investment area in 2017 and 2018) is a little light. We use Heap and SQL to do most of the analysis, and that works ok: but I'd love more functionality such as conversion goal tracking: worth noting that this feature came into Beta in December 2017, and will update my review as we test it - but looks great so far. **Recommendations to others considering Appcues:** Run a pilot - you'll be impressed! **What problems is Appcues solving and how is that benefiting you?** Appcues helps us drive product adoption and user engagement. ### 37. Appcues powers up all your experimentation **Rating:** 5.0/5.0 stars **Reviewed by:** Víctor P. | Senior Product Manager, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** December 04, 2017 **What do you like best about Appcues?** Super easy to use. It is primarily used by users with no technical background that feel really empowered by delivering meaningful experiments in our user experience without having to depend on Engineering. The integration with Segment allows us to power up extremely detailed experiments (i.e. show this message only to users that have done A but not B, whose account has spend more than C and that are using the dashboard in language D). In the last year they have added a lot of options to simplify the customization and styling of modals, which usually required some coordination client side. **What do you dislike about Appcues?** Nothing. I like that it is extremely focused on solving just one problem and doing it right, instead of trying to become a Frankenstein product that solves for everything (like other personalization products). **Recommendations to others considering Appcues:** The integration is really easy. I would recommend anyone considering it to just take it for a spin. **What problems is Appcues solving and how is that benefiting you?** We added Appcues to our mix around 2 years ago. At that point I think we were one of their earliest customers. We have a multi-app user dashboard, where the vast majority of users are totally self-service and with a wide range of knowledge about both the platform and the industry. We are also a fast moving team, where at any given time you could have a good number of small and large sized experiments running Appcues is a really easy way of consistently deploying navigation and conversion experiments without having to block Engineering resources. We have used Appcues for a wild variety of use cases and it always delivers. ### 38. Appcues is a no-brainer! **Rating:** 5.0/5.0 stars **Reviewed by:** Alex M. | Church Engagement Lead, Philanthropy, Small-Business (50 or fewer emp.) **Reviewed Date:** September 06, 2017 **What do you like best about Appcues?** Appcues provides us with a low-cost, low-energy solution for reaching our brand new customers. It's inexpensive, simple to set up and SUPER effective. Once our modal was ready to publish, it only took one of our developers about 7 minutes to link it to our system and set it live. **What do you dislike about Appcues?** There are few things that I dislike about Appcues, but sometimes it can be tricky to get a modal to look exactly the way that you want it to. For example, I find that there are very few font sizes and styles to work with. So if you're using an image of your product in the modal, you may not be able to match the Appcues font to your product font. **Recommendations to others considering Appcues:** You need to give it a try! **What problems is Appcues solving and how is that benefiting you?** With Appcues, we've essentially eliminated new user phone call/email inquiries. We're able to reach them proactively as soon as they complete their account registration and walk them through crucial steps to success. ### 39. Great Product but Beware of Price Hikes **Rating:** 0.0/5.0 stars **Reviewed by:** Joel P. | Owner, Information Technology and Services, Small-Business (50 or fewer emp.) **Reviewed Date:** April 10, 2018 **What do you like best about Appcues?** Appcues is a great product and provides a great user interface. This is great for having videos display throughout the software as users navigate through and learn various parts of the system. **What do you dislike about Appcues?** Beware of pricing hikes. They sent an email announcement an almost 300% increase from $129/mo to $299/mo. I get pricing adjustments but this is unreal and just seems plain shady. **Recommendations to others considering Appcues:** Don't build yourself into a corner and then have a price hike happen. **What problems is Appcues solving and how is that benefiting you?** User onboarding, training and adoption of our software services. ### 40. Great addition to any website & marketing stack **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** December 04, 2017 **What do you like best about Appcues?** That you don't have to necessarily be a "dev wiz" to create unique and impactful on-boarding processes that can have a major impact on adoption and conversion. **What do you dislike about Appcues?** In the beginning it may seem a little overwhelming. Would recommend reading thorough their help topics and speaking with their support staff if you get lost. **Recommendations to others considering Appcues:** It can be used in compliment with other software you use for on-boarding or A/B testing like Optimizly. **What problems is Appcues solving and how is that benefiting you?** It helps use to educate new users to our platform and guide them down the path of least resistance. This increase conversion rates and leads to more HQ leads! ### 41. Support is lacking **Rating:** 1.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.) **Reviewed Date:** August 08, 2017 **What do you like best about Appcues?** User interface is straight forward and clean. **What do you dislike about Appcues?** I have been going back and forth with support for over a week with no resolution to the dynamic URL error their system seems to have. Support takes over 24 hrs to respond and when they finally respond, they do not provide a solution to the issue we are having. There is no phone number to call nor chat to help get you set up. At this point I am extremely frustrated by the lack of communication, had they just told me a week ago that their system could not meet my needs I would have been satisfied and saved a ton of time. **Recommendations to others considering Appcues:** Customer support during the set up process should be made more available. It is extremely frustrating to spend hours setting something up to have support not available to help answer seemingly easy questions. **What problems is Appcues solving and how is that benefiting you?** I am looking for a program that can help me successfully onboard new customers. ### 42. Author contextual help in-context? Yes please. **Rating:** 5.0/5.0 stars **Reviewed by:** Caleb H. | VP of Product, Computer Software, Small-Business (50 or fewer emp.) **Reviewed Date:** September 28, 2017 **What do you like best about Appcues?** AppCues is brilliant for a few reasons: • It's a really straightforward and simple to use app • You author your contextual help or info in the context of the app itself • It's flexible in terms of styling and placement and flow, but not overly complicated • You can quickly iterate on your flows without having to update your app **What do you dislike about Appcues?** It's hard to find things to gripe about. **What problems is Appcues solving and how is that benefiting you?** We're using this for notifications in our web-based app, mostly around new features, helper tips and soliciting user feedback. The beauty of this is that our product team can quickly and easily create flows in Appcues and make them live without needing to release new code to our environments. The ability to segment and target users is also really useful. ### 43. Slick interface, easy to get up and running **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Banking | Small-Business (50 or fewer emp.) **Reviewed Date:** December 19, 2017 **What do you like best about Appcues?** Easy to get going. Has a slick interface which lets you quickly setup flows and journeys. You can start with a Chrome extension even before you have the code live on the site. You can use Google Tag Manager to implement the code quickly. **What do you dislike about Appcues?** It has more trouble with single page apps as far as building the flow. Also takes a bit more work to integrate, though that's not necessarily the fault of Appcues. Pricing gets quick expensive as you scale up though so more for business type applications vs. consumer. **Recommendations to others considering Appcues:** Test the free trials across a bunch of onboarding tools and see which best suits your needs from a cost/features perspective. **What problems is Appcues solving and how is that benefiting you?** Faster onboarding, highlight of features/next steps/navigation. Call out to items of interest. ### 44. A fantastic product for promoting new functionality and in-context training. **Rating:** 5.0/5.0 stars **Reviewed by:** Rohit S. | Senior Product Manager, Computer Software, Mid-Market (51-1000 emp.) **Reviewed Date:** June 08, 2017 **What do you like best about Appcues?** We put in less than 1 day of dev effort and now have a tool that training, onboarding, product management and marketing can use to do their jobs. By communicating with customers and coaching them from within the product, we've seen growth in feature usage, survey responses and views on product release announcements. **What do you dislike about Appcues?** Analytics could be better. There are a lot of integration options but I'd love a dashboard so I didn't have to rely on external analytics packages. **Recommendations to others considering Appcues:** The effort is so low but the ROI can be massive. Just devote the 1/2 day for implementation and try it. You will not be disappointed. **What problems is Appcues solving and how is that benefiting you?** Marketing: NPS Surveys and monthly release announcements Training: Coaching customers on features with multiple steps Onboarding: Guiding new customers through the new customer experience Product: Surveys, feature specific coaching, quick and dirty documentation right next to beta features ### 45. AppCues is a great and affordable tool for bootstrapped start-ups like ours! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Internet | Small-Business (50 or fewer emp.) **Reviewed Date:** April 25, 2017 **What do you like best about Appcues?** The product is plug and play - it works well right out of the box. For more complicated occasions which require a little creative massaging, the AppCues team is reactive, helpful and amazing. They really care about helping you meet your goals. We're a bootstrapped start up and couldn't afford the competition (which is more than double the cost). I'm glad we wound up partnering with AppCues. **What do you dislike about Appcues?** Nothing yet. We had a few issues getting set up, but 90% of those issues were due to our product's dev, and technical debt. The AppCues team was helpful in guiding us forward and as soon as Appcues had glitches (nothing major) they were fixed immediately. **Recommendations to others considering Appcues:** Definitely give it a try **What problems is Appcues solving and how is that benefiting you?** We have data and statistics proving that our AppCues initiatives are driving behaviors in our trial users which lead to conversion. We're also able to speak to different people in different ways. Our product is available in 4 languages, and AppCues allows us to create culturally appropriate experiences for everyone and the targeting allows us to reach the right users with the right message. ### 46. AppCues for announcements **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.) **Reviewed Date:** January 09, 2018 **What do you like best about Appcues?** I really enjoy how fast it is to launch an in-product message to our customers. **What do you dislike about Appcues?** The platform is not as intuitive as I would like. **Recommendations to others considering Appcues:** once we all learned to use the product, it has been great **What problems is Appcues solving and how is that benefiting you?** In product messages to customers ### 47. Super easy to use, very human element **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.) **Reviewed Date:** December 05, 2017 **What do you like best about Appcues?** Appcues allows you to create a super simple, clear, and personable onboarding experience within your app. I love that it's easy to use, and can lend your company's voice to someone's first time on your site. **What do you dislike about Appcues?** There are some parts where you might need some developer help, but for the most part you're good to go as a marketer, right off the bat. **What problems is Appcues solving and how is that benefiting you?** Onboarding customers is a lot easier and more personable. CTAs are much more clear when a user has to take steps, since you can highlight the direction you'd like your user to take. ### 48. Good in-product marketing tool **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.) **Reviewed Date:** December 05, 2017 **What do you like best about Appcues?** Ability to trigger messaging based on different parameters **What do you dislike about Appcues?** The visual style seems pretty constrained **What problems is Appcues solving and how is that benefiting you?** We are using AppCues to notify customers of new features on the platform. ### 49. Drive Customer Engagement with Appcues **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** December 04, 2017 **What do you like best about Appcues?** Able to customize user base to view appcue **What do you dislike about Appcues?** Not good for guiding ppl through 2+ pages **What problems is Appcues solving and how is that benefiting you?** Drive engagement Product releases NPS surveys ### 50. Appcues is great for HubSpot customers **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Internet | Enterprise (> 1000 emp.) **Reviewed Date:** December 04, 2017 **What do you like best about Appcues?** The free Appcues/HubSpot integration! With this, you can message and track exactly which users have seen which experiences directly from HubSpot. You can also create and track user experience inside of your software product. **What do you dislike about Appcues?** Haven't actively used the integration so unsure of any dislikes. **What problems is Appcues solving and how is that benefiting you?** Being able to track users inside your software platform. ## Appcues Discussions - [How do I use Appcues?](https://www.g2.com/discussions/how-do-i-use-appcues) - 3 comments - [What does Appcues do?](https://www.g2.com/discussions/what-does-appcues-do) - 3 comments - [What is the best way to track progress of individual users through the adoption process so that we can create follow up tasks?](https://www.g2.com/discussions/35801-what-is-the-best-way-to-track-progress-of-individual-users-through-the-adoption-process-so-that-we-can-create-follow-up-tasks) - 1 comment - [View Appcues pricing details and edition comparison](https://www.g2.com/products/appcues/reviews?page=7§ion=pricing&secure%5Bexpires_at%5D=2026-07-12+05%3A22%3A59+-0500&secure%5Bsession_id%5D=1ff3a233-448f-4262-9fcf-4ecbd70c2549&secure%5Btoken%5D=a67b5162db669ce6d96b140f6bb572c118626bb9de0e4d588e415a88eaee6719&format=llm_user) ## Appcues Integrations - [Education Perfect](https://www.g2.com/products/education-perfect/reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) ## Appcues Features **User Analysis** - Survey Implementation - Data Analysis **Campaigns** - Customize - Scheduling - Retarget - Segmentation - Triggered Notifications **Segmentation** - A/B Testing - Customer Profiles **Agentic AI - Personalization** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Analysis** - Application Attribution - Campaign Analysis - Uninstall Tracking - Custom Dashboards **User Support** - User Segmentation - Multi-Language Support - Behavior-responsive Messaging **Analytics** - Campaign Performance - Audience Insights **Targeting** - Behavioral Targeting - Contextual Targeting **Campaigns** - Proximity Marketing - Push Notifications - Bulk SMS - Two-Way Text Messaging - Email Campaigns - Audience Segmentation **Walkthrough Type** - Audio-visual Walkthroughs - Text Bubble Walkthroughs **Triggered Content** - Geofencing - Triggered Emails - Triggered Messages **Optimization** - A/B Testing - Personalization - Rich Notifications - Integrations **Engagement** - Coupons and Promotions **Personalized Content** - Recommendation Engine - Personalized Discounts - Website Personalization **Platform Basics - Digital Adoption Platform** - Integration - Communications **Agentic AI - Push Notification** - Autonomous Task Execution - Adaptive Learning - Proactive Assistance **Platform** - Optimization - Integrations - Mobile Marketing **Analytics - Digital Adoption Platform** - Analytics **Agentic AI - Personalization Engines** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Functions - Digital Adoption Platform** - Customer self-service - In-app guidance **Agentic AI - Mobile Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Digital Adoption Platform** - Adaptive Learning **Variation Testing** - A/B Testing - WYSIWYG Editor - Conversion Goal - Percentage of Traffic - Multivariant Testing **Reporting** - Segmentation - Reports and Dashboards **Personalization** - Standard Targeting - Custom Targeting - Data Segmentation **Administration** - API / Integrations - QA Testing - Performance and Reliability - User, Role, and Access Management ## Top Appcues Alternatives - [WalkMe](https://www.g2.com/products/walkme/reviews) - 4.5/5.0 (561 reviews) - [Chameleon](https://www.g2.com/products/chameleon/reviews) - 4.4/5.0 (354 reviews) - [Fin](https://www.g2.com/products/fin/reviews) - 4.5/5.0 (3,715 reviews)