# Appcast Reviews
**Vendor:** Appcast  
**Category:** [Recruitment Marketing Platforms](https://www.g2.com/categories/recruitment-marketing)  
**Average Rating:** 4.2/5.0  
**Total Reviews:** 144
## About Appcast
Appcast is a recruitment marketing platform that replaces fragmented tools, job board dependency, and manual processes with one connected system for performance media, employer brand, career site optimization, and analytics. Appcast helps organizations attract and convert more qualified candidates, optimize spend, and take control of their recruitment marketing strategy. Appcast combines performance-driven media, optimized candidate experiences, employer brand expertise, and end-to-end analytics into a single data-driven solution. The platform helps employers improve applicant quality, reduce spend, and understand performance across the entire hiring funnel. By connecting hiring signals, labor market data, and insights, Appcast continuously optimizes results to improve candidate experience, strengthen employer brand performance, and drive measurable recruitment ROI. Our Solutions: -Performance Media programmatically distributes your jobs across thousands of job boards, search engines, and social media channels, automatically directing spend toward the sources that drive results. -Performance Technology connects career sites, apply flows, and ATS integrations to help candidates easily discover your brand, navigate opportunities with less friction, and complete applications more efficiently. -Employer Brand &amp; Creative services define and activate authentic employer brands through Employer Value Proposition (EVP) strategy, messaging, and campaign creative that build trust with candidates and strengthen engagement across channels. -Data, Analytics &amp; Insights connect ATS signals, applicant data, performance reporting, and market benchmarks to create a feedback loop that continuously directs spend and improves hiring outcomes. Appcast labor economy experts provide ongoing strategic guidance to optimize hiring. Our Products: -AppcastOne: unified programmatic distribution across job boards, search, and social channels. -Appcast Brand &amp; Creative: employer brand strategy and creative services that improve candidate engagement and hiring outcomes. -Appcast Career Sites: optimized, conversion-focused career site experiences designed to attract, engage, and convert quality candidates. -Appcast Xtend: captures and nurtures interested candidates who are not ready to apply, helping convert more visits into applications. -Appcast Connect: integrated solution combining Appcast Apply and Appcast Quality Connect to improve conversion and candidate quality by reducing application friction and identifying which sources drive qualified candidates. -Data &amp; Analytics: full-funnel performance visibility and benchmarks that help employers understand what drives hiring outcomes. Recruitonomics, a hub for data-driven research, adds labor market insights and performance intelligence to help teams make more informed recruitment decisions. To learn more, visit http://www.appcast.io.



## Appcast Pros & Cons
**What users like:**

- Users appreciate the **ease of use** of Appcast, enjoying hassle-free task performance and intuitive setup processes. (22 reviews)
- Users highly value the **responsive and supportive customer support** from Appcast, contributing to an easy setup experience. (12 reviews)
- Users appreciate the **seamless job posting** capabilities of Appcast, enhancing recruitment efficiency and visibility in the ATS. (10 reviews)
- Users praise the **easy setup** of Appcast, which enhances usability and streamlines the recruiting process efficiently. (9 reviews)
- Users value the **automation of job ad placement** with Appcast, enhancing targeting efficiency and simplifying the recruiting process. (8 reviews)
- Efficiency (8 reviews)
- Job Portals (7 reviews)
- Users value the **time-saving automation** of Appcast, simplifying recruitment and enhancing efficiency in job posting management. (7 reviews)
- Integrations (6 reviews)
- Resources (6 reviews)

**What users dislike:**

- Users experience a **skill mismatch** where applicants often lack relevant experience, impacting hiring quality. (8 reviews)
- Users find the **high cost per applicant** a concern, wishing for more pricing flexibility in job distribution. (5 reviews)
- Users report **poor candidate screening** with Appcast, leading to many unqualified applicants and duplicate profiles. (5 reviews)
- Users face a **steep learning curve** with Appcast, as mastering the platform requires considerable time and effort. (4 reviews)
- Users express frustration with the **limited customization** options in Appcast, impacting their ability to manage campaigns independently. (4 reviews)
- Users find the **inability to track job postings** frustrating, limiting their understanding of where their jobs appear. (3 reviews)
- Users find the Appcast platform **not user-friendly** , hindering navigation, data management, and campaign control. (3 reviews)
- Access Limitations (2 reviews)
- Candidate Management (2 reviews)
- Navigation Difficulty (2 reviews)

## Appcast Reviews
  ### 1. Appcast’s Partnership-First Support Made High-Volume Recruiting Scaleable

**Rating:** 5.0/5.0 stars

**Reviewed by:** Kevin R. | VP of Marketing, Enterprise (> 1000 emp.)

**Reviewed Date:** May 28, 2026

**What do you like best about Appcast?**

What I appreciate most about Appcast is their partnership-oriented approach. From the beginning, their team made a strong effort to understand our business, hiring model, and operational needs rather than applying a one-size-fits-all strategy.

They were highly supportive throughout onboarding, including helping connect and optimize our ATS integration, which made implementation smooth and efficient. Their team also proactively identified opportunities to improve job performance through recommendations around job titles, descriptions, and posting optimization.

Another major strength has been their flexibility in how we engage with the platform and service model. They have supported us equally well whether we wanted to be highly hands-on in strategy and management or take a more managed-service approach. That adaptability made the partnership easy to scale alongside our evolving recruiting needs.

**What do you dislike about Appcast?**

One area that could be improved is source-level attribution visibility within the Appcast Xcelerate network. In our ATS, applications coming through the network are aggregated under the Appcast source rather than being broken out by the specific job site or partner source.

While this does simplify reporting at a high level, it can create challenges when trying to perform deeper attribution analysis, evaluate source quality, or better understand which publishers are driving the strongest applicant and hiring outcomes. Greater transparency at the publisher level would help support more granular optimization and reporting efforts.

**What problems is Appcast solving and how is that benefiting you?**

Appcast has helped us solve the complexity of managing recruitment advertising across both highly specialized roles and large-scale, high-volume hiring needs. Our organization requires very targeted application volume across specific geographic markets and job types, which can be challenging to manage efficiently at scale.

Their platform and managed-service approach have allowed us to better control and optimize applicant flow based on market demand, hiring priorities, and performance trends. This has been especially valuable in helping us maintain the level of application volume needed in priority regions while avoiding a purely manual or reactive advertising strategy.

Overall, Appcast has provided scalability, improved efficiency, and stronger visibility into recruitment marketing performance, which has been critical in supporting our ongoing hiring operations.

  ### 2. Appcast Streamlined Our Recruitment Marketing With Strong ROI

**Rating:** 4.5/5.0 stars

**Reviewed by:** Katlyn N. | Provider Empowerment Director, Enterprise (> 1000 emp.)

**Reviewed Date:** May 28, 2026

**What do you like best about Appcast?**

What I like most about Appcast is how drastically it has streamlined our programmatic job advertising and recruitment marketing. Instead of manually managing individual listings across various job boards, Appcast optimizes our budget and targeting automatically.
Intuitive UI/UX: The dashboard is exceptionally clean and easy to navigate. It takes complex recruitment data and simplifies it into actionable insights, making it easy to track performance at a glance.
Workflow & Performance: It has completely transformed our daily workflow. The automation features mean we spend less time adjusting bids and more time focusing on qualified candidates. We've seen a noticeable boost in high-quality applicants since implementing it.
 Strong ROI:The data-driven approach ensures our budget goes exactly where it’s needed, minimizing wasted ad spend and delivering a fantastic return on investment.
It’s an invaluable, reliable tool for any talent acquisition team looking to scale their efforts efficiently.

**What do you dislike about Appcast?**

The main drawback is the lack of granular, direct control over individual budget allocations within the platform. Specifically, I can’t log in and manually adjust the programmatic spend myself on each individual section or job category. Because the software relies so heavily on its automated optimization algorithm, it can sometimes feel a bit like a "black box." While the automation generally performs well, having the flexibility to override the system and manually tweak specific budget segments on the fly would be a massive improvement for our day-to-day campaign management.

**What problems is Appcast solving and how is that benefiting you?**

Before utilizing Appcast, our primary challenges were fragmented job board management, unpredictable ad spend, and a lack of regional precision in our recruitment marketing. We were spending too much time manually shifting budgets around and often missing the mark on local talent pools.
Appcast solves these operational bottlenecks by automating our programmatic job advertising. The benefits have been immediate:
Eliminating Wasted Ad Spend: Instead of locked-in contracts with single job boards, Appcast dynamically moves our budget to where the data shows it will perform best, drastically lowering our cost-per-hire.
Geographic Precision & Targeted Sourcing:The platform excels at hyper-local targeting. It allows us to pinpoint specific geographic areas and demographic pockets, ensuring our postings reach qualified candidates exactly where we need them, rather than casting too wide and shallow of a net.
Streamlined Candidate Pipeline:By optimizing for intent and location, the system filters out noise and delivers higher-quality applicants who are a genuine match for our open roles. This has freed up our talent acquisition team to focus on interviewing and onboarding rather than sifting through irrelevant resumes.

  ### 3. Helpful, Friendly Staff Who Always Improve Performance

**Rating:** 5.0/5.0 stars

**Reviewed by:** Dan P. | Director, Talent Channels, Enterprise (> 1000 emp.)

**Reviewed Date:** May 28, 2026

**What do you like best about Appcast?**

Staff is helpful and friendly.  They know their product lines and offerings well and will offer adjustments and recommendations to make performance even better.

**What do you dislike about Appcast?**

I haven't run into any major pain points with them yet after a number of years.  Any minor issues that come up are always quickly corrected or investigated with high levels of attention.

**What problems is Appcast solving and how is that benefiting you?**

Appcast really helped as define and articulate our employment brand.  From there, the content and design of our Careers site, and then further to smartly distribute our jobs to various outlets, especially niche social activities and draw the right candidates in.  They've helped cut out wasteful spend on too many applicants, and also narrowing in on the harder to find, smaller populations and drawing them in.

  ### 4. Easy-to-Use Job Distribution with Strong Reach and Useful Reporting

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Hospital & Health Care | Mid-Market (51-1000 emp.)

**Reviewed Date:** May 28, 2026

**What do you like best about Appcast?**

Appcast has been helpful for increasing visibility and distributing job postings across multiple platforms without needing to manage each site individually. The reporting tools are useful, and overall the platform is pretty easy to use.

One of the biggest upsides is the amount of applicant flow it can generate, especially for harder-to-fill roles. Candidate quality can vary at times, but overall it has been a solid tool for streamlining recruiting efforts and improving reach.

**What do you dislike about Appcast?**

One downside of Appcast is that while it can generate a high volume of applicants, the quality and relevance of candidates can sometimes be inconsistent depending on the role. There can also be a bit of a learning curve with understanding campaign optimization and reporting features at first.

At times, it can feel like jobs receive a lot of clicks or applications without always translating into strong candidate conversions. Overall though, the platform still provides good value for increasing job visibility and applicant flow.

**What problems is Appcast solving and how is that benefiting you?**

Appcast has mainly helped solve problems around job visibility and applicant flow. It makes it easier to get postings in front of a larger audience and helps streamline recruiting efforts across multiple job boards from one platform.

It has also been helpful for filling harder-to-staff positions by increasing reach and providing data on which sources and campaigns are performing best.

  ### 5. Appcast takes the guess work out of where to post your jobs

**Rating:** 4.0/5.0 stars

**Reviewed by:** Nick C. | Recruiting Manager, Enterprise (> 1000 emp.)

**Reviewed Date:** December 17, 2024

**What do you like best about Appcast?**

Quickly and easily posts jobs to the more relevant job boards.  It works seamlessly with our ATS and with a click of a button it posts our jobs to the most appropriate job boards based on its machine learning intelligence.  The results come right into our ATS and is very easy to see who applies and to take the appropriate action with them.

**What do you dislike about Appcast?**

There are times that in its algorithim that it posts some lower level jobs to job boards that are more well known to  higher level job seekers.  Also they need to do a better job of filtering out spam appliers or companies spamming their consultants.

**What problems is Appcast solving and how is that benefiting you?**

Job Boards are expensive and individuals that post jobs do not always take down the postings when enough qualified candidates are received.  With Appcast a budget can be set for a job and when that budget is met it will take downt the job posting.  By strategically posting the job to the most applicable job boards and taking down a job posting when we have sufficient candidates, it maximizes our job board budget than ever before.

  ### 6. Amazing Product and Support Team

**Rating:** 5.0/5.0 stars

**Reviewed by:** Carlos T. | Director of Talent, Enterprise (> 1000 emp.)

**Reviewed Date:** September 19, 2025

**What do you like best about Appcast?**

Appcast has been an extremely effective partner in helping us drive consistent, quality applicant flow across a wide range of roles. The programmatic approach removes a lot of manual effort, ensures our jobs are promoted where they perform best, and allows us to scale hiring efficiently. The platform is easy to manage, the reporting is clear and actionable, and the team is responsive and proactive in optimizing performance.

**What do you dislike about Appcast?**

Honestly, there’s very little to dislike. The platform has been reliable, easy to use, and delivers on what it promises. Any questions or optimization needs we’ve had have been addressed quickly by the Appcast team.

**What problems is Appcast solving and how is that benefiting you?**

Appcast solves the challenge of efficiently distributing jobs, optimizing spend, and maintaining strong applicant flow—especially for high-volume and hard-to-fill roles. By automating job distribution and continuously optimizing where and how jobs are advertised, Appcast helps us reduce time-to-fill, improve conversion, and maximize our recruiting budget. It allows our TA team to focus more on candidate engagement and hiring quality instead of manual job posting and spend management.

**Official Response from Maddie Preston:**

> Hi Carlos - Thank you for sharing such positive feedback! We’re thrilled to hear Appcast has helped you reach quality candidates and streamline your job advertising, and it’s wonderful to know our support team has made such an impact on your experience.

  ### 7. Less Micromanagement for Job Posts, but Candidate Filtering Needs Work

**Rating:** 3.5/5.0 stars

**Reviewed by:** Derek B. | Area Manager, Enterprise (> 1000 emp.)

**Reviewed Date:** May 28, 2026

**What do you like best about Appcast?**

Appcast's best feature was that the user did not have to micromanage their job postings to attract candidates.

**What do you dislike about Appcast?**

I did not like that you were not able to filter out unqualified candidates to the same level of detail as other platforms. The cost of candidates does not always present the best return if the job post is not clear.

**What problems is Appcast solving and how is that benefiting you?**

Appcast helps solve talent sourcing problems, and one of its primary benefits is increased visibility for your job post. Their platform integrates with Indeed and other major job boards.

  ### 8. Convenient Job Posting, Needs Faster Promotion

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Manufacturing | Enterprise (> 1000 emp.)

**Reviewed Date:** November 18, 2025

**What do you like best about Appcast?**

I like the convenience that Appcast provides. It's easy for Appcast to pull the job opportunities when we post them on our ATS, and it promotes them on Indeed. The ease of getting job postings automatically advertised live on job searching platforms is a big plus.

**What do you dislike about Appcast?**

I think the time to get the job opportunities posted could be quicker. I noticed that whenever we post the job postings live on SuccessFactors, it takes about almost a full day for the opportunities to start getting promoted on job searching platforms.

**What problems is Appcast solving and how is that benefiting you?**

Appcast solves the convenience aspect by automatically posting job opportunities on platforms like Indeed, LinkedIn, and ZipRecruiter, saving us from doing it manually.

**Official Response from Maddie Preston:**

> Thank you so much for taking the time to share your review on G2. We are thrilled to hear that Appcast has helped streamline your job posting process and that our Customer Success team has been able to support you along the way. Thank you again for your thoughtful review.

  ### 9. Increased Applicant Flow at times, But Quality/Consistency Can Vary

**Rating:** 2.5/5.0 stars

**Reviewed by:** Verified User in Staffing and Recruiting | Mid-Market (51-1000 emp.)

**Reviewed Date:** November 18, 2025

**What do you like best about Appcast?**

We have noticed an increase in the number of applicants, and we are pleased to see that the quality of applicants has also improved as our job postings remain active.  There are some windows of time where the applicant flow is very low, which makes it tough at times.

**What do you dislike about Appcast?**

At times, the quality of applicants does not meet the standards we are seeking. However, I believe that by incorporating targeted questions and checkpoints into our job postings, we can make this process more efficient.

**What problems is Appcast solving and how is that benefiting you?**

It lets me prioritize specific jobs, which I hope will help attract a higher quantity and better quality of applicants.

**Official Response from Maddie Preston:**

> Thank you for your feedback! We’re glad to hear Appcast has helped increase applicant flow and improve budget efficiency, and we appreciate your input on applicant quality.

  ### 10. Quick Communication and Market-Smart Recommendations with Reliable Support

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Staffing and Recruiting | Enterprise (> 1000 emp.)

**Reviewed Date:** February 10, 2026

**What do you like best about Appcast?**

Quick communication, solid recommendations based on market analysis, they're available when you need them and are a wonderful support. They provide all the support and then some to assist while doing a great job in explaining things in a way that make sense. The UI for analytics is pretty straight forward.

**What do you dislike about Appcast?**

There's nothing I currently dislike about AppCast

**What problems is Appcast solving and how is that benefiting you?**

Applicant flow - where we would have to look at the market ourselves, AppCast is already tuned into our various markets and offering more effective suggestions than we would just guessing and hoping something works. Strategizing based on market and data

**Official Response from Maddie Preston:**

> Hi there - Thanks for the kind words! We’re glad our team’s responsiveness and market insights are helping drive stronger applicant flow. 

  ### 11. Responsive and Efficient Candidate Pipeline Booster

**Rating:** 5.0/5.0 stars

**Reviewed by:** Ariane P. | Licensed Financial Professional

**Reviewed Date:** February 10, 2026

**What do you like best about Appcast?**

I like that I have a direct representative to help me get things situated through Appcast. The ability to quickly add or remove any positions that I request is really convenient, and it's valuable because it prevents me from spending money unnecessarily. I also appreciate that when I need to add positions quickly, it helps drive the candidate flow rapidly. The responsiveness is key. I really like how Appcast works and how we're able to see the data for the positions we utilize it for, so we can check if it's effective or not and understand what we're spending money on.

**What do you dislike about Appcast?**

Nothing. Everything works well!

**What problems is Appcast solving and how is that benefiting you?**

I use Appcast to increase candidate pipelines for tough positions. It boosts the candidate flow, giving me more applications to choose from. It lets me add or remove positions quickly, saving money and speeding up candidate flow with its responsiveness.

  ### 12. Optimizes Job Ads and Streamlines Applicant Management

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User | Mid-Market (51-1000 emp.)

**Reviewed Date:** May 28, 2026

**What do you like best about Appcast?**

I use Appcast for automating job applications. It helps us automate our ads specifically on Indeed and LinkedIn by adjusting our budgets and increasing visibility, which is really beneficial. I also like how it helps us review analytical data quickly, especially looking at cost per applicant and per hire. Additionally, it helps manage high applicant volume efficiently.

**What do you dislike about Appcast?**

Sometimes the quality of candidates can vary because the jobs are advertised in a very high range. It would be better if there was a focus on where jobs are advertised instead of us choosing manually.

**What problems is Appcast solving and how is that benefiting you?**

I use Appcast to automate job ads on Indeed and LinkedIn, adjust budgets, and increase visibility. It helps us quickly review analytical data, manage high applicant volumes, and analyze cost per applicant and hire.

  ### 13. Thank you Appcast!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Hospital & Health Care | Small-Business (50 or fewer emp.)

**Reviewed Date:** May 28, 2026

**What do you like best about Appcast?**

Creating listings is simple, the interface is user-friendly, and I was able to reach qualified candidates quickly. The overall process saved me a lot of time, and I’d definitely use it again for future hiring.

**What do you dislike about Appcast?**

There's a delay in publishing our jobs before they show on Appcast.

**What problems is Appcast solving and how is that benefiting you?**

Appcast streamlines the process and improves visibility for our postings. This has helped us attract more qualified applicants, reduce time spent on recruiting efforts, and improve overall hiring efficiency.

  ### 14. Invaluable Team Collaboration and Support for Our Startup

**Rating:** 5.0/5.0 stars

**Reviewed by:** sarah d. | Senior Recruiter Lead, Mid-Market (51-1000 emp.)

**Reviewed Date:** February 17, 2026

**What do you like best about Appcast?**

I really appreciate the collaboration and support provided by the team. Alanna has been invaluable to us as a startup, helping us navigate challenges along the way.

**What do you dislike about Appcast?**

I think the only thing I would add more emphasis on is ensuring there is proactive communication around data that may be troubling. For example, seeing 250 clicks and 0 applications signals that there’s an issue that should be checked into. We didn’t know this until my team and I pushed for it.

**What problems is Appcast solving and how is that benefiting you?**

Appcast has been very helpful in providing solutions to our needs here.

  ### 15. Effortless Job Sharing Across Multiple Platforms

**Rating:** 5.0/5.0 stars

**Reviewed by:** Joe R. | HR Field Manager, Enterprise (> 1000 emp.)

**Reviewed Date:** May 28, 2026

**What do you like best about Appcast?**

I like how easy Appcast makes it to share jobs across multiple platforms.

**What do you dislike about Appcast?**

Honestly, there is nothing I dislike about the product.

**What problems is Appcast solving and how is that benefiting you?**

Hard to fill positions

  ### 16. Effortless Sourcing, Intuitive Oracle Sync

**Rating:** 4.5/5.0 stars

**Reviewed by:** Leah C. | Medical Coder, Enterprise (> 1000 emp.)

**Reviewed Date:** November 20, 2025

**What do you like best about Appcast?**

I find Appcast to be an exceptional sourcing system that surpasses others by helping gain traction across various platforms. The feature that I appreciate the most is its seamless integration with Oracle, the system I use, which makes data syncing straightforward and efficient. Appcast eliminates the need for me to manually source leads, which is a significant time-saver. Furthermore, the initial setup of Appcast was easy, enhancing its usability from the start. The ability to connect to my RTS and receive leads, along with insights into market changes, adds immense value. Since embracing Appcast, I've noticed a dramatic increase in the volume of applications, tripling what I previously received from Indeed alone.

**What do you dislike about Appcast?**

I found the Appcast website not user-friendly, which makes navigating and using the platform cumbersome. Additionally, I faced challenges when exporting candidate information, which limits my ability to manage data efficiently.

**What problems is Appcast solving and how is that benefiting you?**

I find Appcast triples application rates compared to using only Indeed, and it conveniently provides leads and market insights, while syncing with Oracle. However, exporting candidate info and the website's user-friendliness could be improved.

**Official Response from Maddie Preston:**

> Hi Leah - Thank you for the detailed feedback! We’re thrilled to hear Appcast has helped increase your applications and streamline sourcing with Oracle. We also appreciate your input on website usability and exporting candidate data, your feedback helps guide our ongoing improvements.

  ### 17. Dynamic Job Postings with Great Dashboard

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User | Enterprise (> 1000 emp.)

**Reviewed Date:** May 28, 2026

**What do you like best about Appcast?**

I like Appcast's great performance dashboard because it gives me a clear view on cost and performance. I can clearly see what is working well at what price point. Also, the initial setup is very easy since they do all the hard work on configuration and setup.

**What do you dislike about Appcast?**

Some smaller European countries don't have a publisher network. I would like to see expansion and more competitive pricing.

**What problems is Appcast solving and how is that benefiting you?**

I use Appcast to aggregate job postings, dynamically adjust them based on candidate traffic, and have a clear view on cost and performance through its great performance dashboard.

  ### 18. Efficient Recruitment Platform with Seamless Integration

**Rating:** 4.0/5.0 stars

**Reviewed by:** Robert G.

**Reviewed Date:** November 18, 2025

**What do you like best about Appcast?**

I truly appreciate how Appcast simplifies the recruitment process by allowing me to consolidate our job postings in one place, which is a significant time-saver. This feature eliminates the need for me to jump between different recruitment sites, each with its own unique user interface, saving me from constant switching and thereby freeing up more time in my day. The automation aspect of Appcast ensures that I can provide the needed information for job posts and have it monitored effortlessly without being personally involved in maintenance. This gives me the confidence of knowing there is a steady applicant flow, reducing my stress about ongoing oversight. Additionally, I love that Appcast seamlessly integrates with Salesforce, fitting into the tools we already use, which made the transition smooth and made sure all our recruitment needs are aligned under one platform. Even though I was not much involved in the initial setup, I found it quite straightforward to use once it was rolled out.

**What do you dislike about Appcast?**

Sometimes it seems like the applicant flow can become stagnant, but I think this may be due to conflicting job posts on our end. Not entirely sure.

**What problems is Appcast solving and how is that benefiting you?**

I use Appcast to automate job post monitoring, saving time by consolidating posts and reducing the need to switch between platforms, allowing me to focus more on important tasks.

**Official Response from Maddie Preston:**

> Hi Robert - Thanks for sharing! We’re glad Appcast is saving you time and making recruitment easier. We appreciate your feedback on applicant flow and will keep it in mind.

  ### 19. Efficient Candidate Sourcing with Stellar Support

**Rating:** 5.0/5.0 stars

**Reviewed by:** Sara T. | Talent Acquisition Lead- Corrections/Community Meals

**Reviewed Date:** November 18, 2025

**What do you like best about Appcast?**

I appreciate Appcast for its capability to help me secure better quality candidates and increase the number of applicants, particularly for smaller units where it is most needed. The team's support and responsiveness are excellent, contributing significantly to solving our hiring challenges. Their consistency and educational approach benefit both myself and my team, providing us with the knowledge we need when we need it. I regularly use the dashboards and value the weekly support calls with the team, which provide continuous support and help focus efforts on what matters most to my team and me. Additionally, the transition to Appcast has allowed for better utilization of our job posting and candidate sourcing budget. The initial setup of Appcast was fairly easy and quick, making the switch from other job boards, including Indeed, seamless.

**What do you dislike about Appcast?**

nothing

**What problems is Appcast solving and how is that benefiting you?**

I find Appcast helps me source better quality candidates, improves applicant volumes for smaller units, and optimizes our spending budget for job postings.

**Official Response from Maddie Preston:**

> Hi Sara - Thank you for the stellar review! We’re glad Appcast has helped improve candidate quality, applicant volume, and budget efficiency, and we appreciate your positive comments about the team’s support. We appreciate your continued partnership!


  ### 20. Exceptional Insights and Support with Appcast

**Rating:** 5.0/5.0 stars

**Reviewed by:** Ashli W.

**Reviewed Date:** February 11, 2026

**What do you like best about Appcast?**

I love the analytics that let us get more granular about what's working well and what's not. I also sincerely appreciate the level of detail and customer support from their team. The Appcast team was incredibly communicative, helpful, and supportive during the initial setup, which was very easy. Additionally, Appcast enables us to obtain high-quality leads from various sources, leveraging their fantastic insights to measure results.

**What do you dislike about Appcast?**

Nothing to share as this is a relatively new partnership.  Everything is great so far.

**What problems is Appcast solving and how is that benefiting you?**

Appcast enables us to obtain high-quality leads and provides fantastic insights to measure results. I love the analytics for granular insights and appreciate the detailed customer support.

  ### 21. Responsive Agency with Solid Programmatic Platform

**Rating:** 4.0/5.0 stars

**Reviewed by:** Rex P.

**Reviewed Date:** February 10, 2026

**What do you like best about Appcast?**

I like that Appcast is a very responsive and organized agency that takes feedback well. Their programmatic job advertising platform has been solid, and I find their reports and insights on campaigns to be strong. The initial setup was easy, and they're an accommodating group of professionals.

**What do you dislike about Appcast?**

Creative problem solving for unique recruitment marketing campaigns could be better--we've had to challenge them a few times to come back with a more custom approach. Sometimes the campaign approaches feel too 'copy and paste'.

**What problems is Appcast solving and how is that benefiting you?**

Appcast helps with programmatic job advertising, recruitment campaign development, and spend optimization. Their reports and insights on campaigns are strong, enhancing our recruitment efforts.

  ### 22. Needs Better Candidate Filtering, But Hassle-Free Posting

**Rating:** 3.0/5.0 stars

**Reviewed by:** Verified User in Hospital & Health Care | Mid-Market (51-1000 emp.)

**Reviewed Date:** November 18, 2025

**What do you like best about Appcast?**

The best part is that you don't have to continually update your posting to continue receiving applicants.

**What do you dislike about Appcast?**

You really have to specify the type of applicants you want to receive qualified candidates.

**What problems is Appcast solving and how is that benefiting you?**

We had a lack of applicants coming through Indeed and now we have a decent amount of applies.

**Official Response from Maddie Preston:**

> Thank you for taking the time to leave us a review. We’re glad Appcast helps boost your applicant flow and appreciate your feedback on candidate filtering.


  ### 23. Diverse Candidates, Seamless Salesforce Integration

**Rating:** 4.0/5.0 stars

**Reviewed by:** Daniel R. | Recruiter, Mid-Market (51-1000 emp.)

**Reviewed Date:** September 18, 2025

**What do you like best about Appcast?**

I love that Appcast provides our team with a variety of qualified candidates, which is a major improvement over other platforms like Indeed. The candidates usually possess diverse backgrounds and experiences that we don't often encounter elsewhere, enhancing our recruiting efforts. Additionally, the dashboard is very easy to read, making it simple for our entire team to monitor and manage budgets effectively. It also integrates particularly well with Salesforce, which streamlines our processes and increases efficiency.

**What do you dislike about Appcast?**

Every now and then, I receive applicants with no resumes, no name, or applicants that have little to no relevant experience.

**What problems is Appcast solving and how is that benefiting you?**

I use Appcast to solve the issue of finding qualified candidates in our region, offering diverse candidates from varied backgrounds and experiences, unlike Indeed. The dashboard is easy to read, helping us manage budgets effectively, and it integrates well with Salesforce.

**Official Response from Maddie Preston:**

> Hi Daniel - Thank you for the wonderful feedback! We’re glad Appcast is helping you reach qualified, diverse candidates while making budget management easier and supporting your staffing needs efficiently.

  ### 24. Simplifies Recruitment but Needs Better Candidate Quality

**Rating:** 1.5/5.0 stars

**Reviewed by:** Lana M.

**Reviewed Date:** November 20, 2025

**What do you like best about Appcast?**

I like how Appcast helps us target the right audience and reduces the waste of money on ads. It simplifies the recruiting process by automatically consolidating job postings across sites, reducing manual effort. The initial setup was easy.

**What do you dislike about Appcast?**

Appcast drives volume but the quality of candidates isn't always ideal. I think adding pre-questions and qualifying questions could help knock out some candidates that aren't a good fit.

**What problems is Appcast solving and how is that benefiting you?**

I use Appcast to target the right audience for recruiting, which prevents wasted advertising spend. It simplifies the recruiting process by automatically consolidating job postings and reducing manual effort.

**Official Response from Maddie Preston:**

> Hi Lana - Thank you for sharing your feedback! We’re glad Appcast is helping streamline your recruiting and bringing in more applicants. We appreciate your input on integration with Target Recruit and will keep this in mind as we continue to improve our platform.

  ### 25. Automated Job Ad Placement That Delivers Results

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Mining & Metals | Enterprise (> 1000 emp.)

**Reviewed Date:** November 18, 2025

**What do you like best about Appcast?**

Appcast uses programmatic technology to automate job ad placement, ensuring ads reach the right candidates at the right time without manual intervention. This eliminates guesswork and improves targeting efficiency.

I really enjoy the relationship we have with the out account managers, they are fantastic and provide amazing customer service

**What do you dislike about Appcast?**

Appcast’s pay-per-applicant model can become expensive, especially for small businesses or those with limited recruitment budgets. ROI may not always justify the spend for niche or low-volume hiring.

**What problems is Appcast solving and how is that benefiting you?**

Traditional job advertising often wastes budget on low-performing channels. Appcast uses programmatic rules and real-time optimization to ensure employers only pay for actual applications, reducing overspending.  We struggle to attract qualified candidates for our positions due to their remote location. Appcast’s search advertising and omni-channel approach expands reach to high-intent job seekers and passive candidates, improving outcomes for tough roles.

**Official Response from Maddie Preston:**

> Thank you for your feedback! We’re glad our technology and account manager support have been helpful, and we appreciate your input on cost considerations.


  ### 26. Recruiting Momentum When It Matters Most

**Rating:** 5.0/5.0 stars

**Reviewed by:** Morgan I. | Corporate Director of Business Development &amp; Reputation Management, Enterprise (> 1000 emp.)

**Reviewed Date:** February 10, 2026

**What do you like best about Appcast?**

You’re not just posting and hoping. AppCast aligns spend to actual applicant activity, which fits well with your focus on efficiency and ROI—especially when applicant flow is inconsistent or budgets are tight.

**What do you dislike about Appcast?**

While pay-per-applicant is attractive in theory, in practice the spend can climb fast—especially for high-volume roles like CNAs or Nurses. If applicant quality isn’t strong, it can feel like paying more without proportional return.

**What problems is Appcast solving and how is that benefiting you?**

Because you support multiple locations, some markets naturally perform better than others. AppCast creates a more level baseline by pushing harder in underperforming geographies.

**Official Response from Maddie Preston:**

> Hi Morgan - Thanks for the thoughtful review! We’re glad to hear Appcast is helping bring more consistency and efficiency to your recruiting efforts, especially across multiple locations.

We also appreciate the candid feedback on spend and applicant quality. That’s something we’re continuously optimizing, and our team is always here to help ensure your investment is driving the right outcomes.

Thanks again for your partnership!

  ### 27. Personalized Service Team That Adapts to Our Needs

**Rating:** 4.5/5.0 stars

**Reviewed by:** Katie M. | Vice President of Human Capital, Enterprise (> 1000 emp.)

**Reviewed Date:** March 03, 2026

**What do you like best about Appcast?**

Personalized service team who adjusts strategy to meet our needs instead of one size fits all

**What do you dislike about Appcast?**

Less boutique than when they were Bayard

**What problems is Appcast solving and how is that benefiting you?**

AppCast has the time, resources, and pulse on the industry to recommend and execute on recruitment strategy for us.

  ### 28. Excellent Support and Detailed Sourcing Information

**Rating:** 4.0/5.0 stars

**Reviewed by:** Allison b. | Manager of TA, Enterprise (> 1000 emp.)

**Reviewed Date:** November 18, 2025

**What do you like best about Appcast?**

Our account rep is very helpful.  We like the specific sourcing information.

**What do you dislike about Appcast?**

We would love an easier way to geofence so we get the right locations

**What problems is Appcast solving and how is that benefiting you?**

IT is getting us a larger pool of candidates

**Official Response from Maddie Preston:**

> Hi Allison - Thank you for your feedback! We’re happy to hear you value the support from your account rep and the detailed sourcing information.

  ### 29. Solid Applicant Flow and an Easy-to-Navigate Dashboard

**Rating:** 2.5/5.0 stars

**Reviewed by:** Verified User in Staffing and Recruiting | Mid-Market (51-1000 emp.)

**Reviewed Date:** February 10, 2026

**What do you like best about Appcast?**

Dashboard has lots of metrics to track, assists with tracking budget

**What do you dislike about Appcast?**

Managing budgeting has to go through point of contact, majority applicants sourced from indeed

**What problems is Appcast solving and how is that benefiting you?**

Need consistent flow of candidates with little decreased spend

  ### 30. User-Friendly, but App Issues and Missed Candidate Applications

**Rating:** 1.5/5.0 stars

**Reviewed by:** Iris S. | Support Specialist, Mid-Market (51-1000 emp.)

**Reviewed Date:** May 28, 2026

**What do you like best about Appcast?**

it is user friendly and easy to navagate

**What do you dislike about Appcast?**

there are app issues, or sometimes it misses if a canditate applies to a job.

**What problems is Appcast solving and how is that benefiting you?**

it helps us have more applicants apply to our jobs

  ### 31. Brand promises fell short

**Rating:** 0.0/5.0 stars

**Reviewed by:** Tania F. | Senior Staffing Consultant, Mid-Market (51-1000 emp.)

**Reviewed Date:** May 28, 2026

**What do you like best about Appcast?**

I felt that Appcast was ineffective at reaching our target audience and didn’t deliver quality candidates.

**What do you dislike about Appcast?**

I was not satisfied with the service and feel that it actually slowed down our workflow.

**What problems is Appcast solving and how is that benefiting you?**

N/a

  ### 32. Appcast, better for high volume hourly roles.

**Rating:** 1.5/5.0 stars

**Reviewed by:** Thania O. | Manager, Talent Strategy and Engagement , Enterprise (> 1000 emp.)

**Reviewed Date:** September 23, 2025

**What do you like best about Appcast?**

Appcast is highly effective for high-volume recruitment. The platform excels at driving large quantities of applicant traffic quickly, which can be beneficial for filling frontline or hourly roles where speed and scale are a priority. Their programmatic job advertising model helps automate the distribution of postings across multiple job boards, reducing manual effort for recruiters.

**What do you dislike about Appcast?**

Unfortunately, Appcast struggled to adapt to the more strategic needs of our hiring efforts. It took over a year for the team to fully understand the nuances of our account, which delayed meaningful results. Candidate quality was inconsistent, particularly for roles requiring more experience or specialized skills.

**What problems is Appcast solving and how is that benefiting you?**

Appcast is a solid tool if you're looking to scale quickly for entry-level or high-volume positions. However, companies with more complex hiring needs particularly in leadership or corporate functions may find the platform too limited. It's best used as a supplement to a broader, more targeted recruitment strategy.

**Official Response from Maddie Preston:**

> Thank you for taking the time to share your feedback. We’re glad to hear Appcast has been effective for your high-volume hiring needs, and we appreciate your insights on where we can continue to improve. Your input is valuable as we continue enhancing support for more specialized hiring efforts. If you’d like to discuss your feedback further, please don’t hesitate to reach out to your customer success team.

  ### 33. Excellent Support, Strong Marketing Tools, and Solid Integrations

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Transportation/Trucking/Railroad | Enterprise (> 1000 emp.)

**Reviewed Date:** May 28, 2026

**What do you like best about Appcast?**

A lot of support, and details about the industry. Programmatic and other marketing tools are good. Customer service is good. Market analysis and other advantages as well. Integrations are also good.

**What do you dislike about Appcast?**

The only downside so far is they have not been able to provide me with a soution for increasing on the list of google jobs.

**What problems is Appcast solving and how is that benefiting you?**

Appcast fills in the gaps in my marketing strategy.

  ### 34. Streamlined Candidate Sourcing with Stellar Support

**Rating:** 4.0/5.0 stars

**Reviewed by:** Ryan  M. | CSR, Mid-Market (51-1000 emp.)

**Reviewed Date:** September 18, 2025

**What do you like best about Appcast?**

I appreciate Appcast's dashboard, which provides a wealth of insights and information. Their ease of setup, particularly with the tracking pixel, was straightforward and manageable. I value their responsive and cooperative team that addresses issues promptly, even offering refunds or rebates when necessary. Appcast helps us effectively recruit candidates as needed for our staffing platform. Lastly, the friendly and cool team is a key reason I would consider continuing use.

**What do you dislike about Appcast?**

I dislike the inability to independently control and manage campaigns within the Appcast dashboard. This includes launching or pausing campaigns and adding funds without the need to send emails or engage in back-and-forth communication. I find this lack of user control over campaigns somewhat limiting.

**What problems is Appcast solving and how is that benefiting you?**

Appcast helps us efficiently find candidates on demand, providing flexibility. Their dashboard offers valuable insights, aiding in campaign management. The team is responsive in resolving issues, ensuring smooth operations even when technical challenges arise.

**Official Response from Maddie Preston:**

> Hi Ryan - Thank you for your detailed feedback! We’re happy to hear that the dashboard insights, ease of setup, and support from our team have been valuable to your recruiting efforts. We also appreciate your note on campaign control, and will keep this in mind as we continue improving the platform. 

  ### 35. Highly Recommend

**Rating:** 4.0/5.0 stars

**Reviewed by:** Jay P. | ICT Technician Specialist, Mid-Market (51-1000 emp.)

**Reviewed Date:** September 09, 2025

**What do you like best about Appcast?**

Programmatic Job Advertising with Full-Funnel Performance: 
Appcast leverages programmatic technology to optimize job ad delivery across a vast network of platforms. 
It tracks results—from the initial impression all the way through to hire—delivering unmatched clarity into recruiting efficiency.

Outcome-Based Pricing Model:
With offerings like Appcast Search Ads, employers only pay when a candidate applies—not just when the ad is clicked. This model ensures budgets are aligned with hiring outcomes.


Omni-Channel Strategy via AppcastOne:
The AppcastOne platform brings programmatic, search, social, and traditional media into one unified solution—making recruitment marketing simpler and more scalable.

Continuous Optimization with AI:
Appcast’s AI capabilities handle real-time bid optimization and forecasting. Their system makes 78 billion daily micro-adjustments to deliver the right candidate volume at targeted cost points.

Trusted by Recruiters:
User reviews consistently highlight Appcast’s ease of integration with ATS platforms, responsive support, and performance reliability:

**What do you dislike about Appcast?**

Quality Control Challenges:
Some users report receiving a high volume of applications that aren't always a good fit.

Budget and Cost Management Issues:
The performance-based pricing model is flexible—but not always predictable.

Steep Learning Curve & Complex Setup:
The platform offers advanced functionality—so getting it set up and mastering it can take time.

Lack of Some Internal Features:
Appcast focuses on job ad distribution and performance optimization, but it doesn’t include certain tools natively.

**What problems is Appcast solving and how is that benefiting you?**

1.Programmatic Distribution
2.Pay-for-Performance
3.Centralized Management
4.Data-Driven Optimization
5.Improved Hiring Efficiency

**Official Response from Maddie Preston:**

> Hi Jay - Thank you for taking the time to share such thoughtful feedback. We’re glad to hear that Appcast’s programmatic technology, AI optimization, and outcome-based pricing have been valuable to your recruiting efforts. We also appreciate your notes on areas where we can improve, as insights like these help us continue enhancing our platform and support.

  ### 36. Responsive and Efficient Job Management Tool

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User | Mid-Market (51-1000 emp.)

**Reviewed Date:** May 28, 2026

**What do you like best about Appcast?**

I love that Appcast is very responsive. They help organize our job posts and are very helpful and super knowledgeable about the hiring world. I know that I can come to them for any concerns and it will be addressed immediately

**What do you dislike about Appcast?**

N/A

**What problems is Appcast solving and how is that benefiting you?**

Appcast helps organize our job posts across various job boards and manages effectively.

  ### 37. Very responsive.  Excellent product.  Every person I've met truly wants to help better your business

**Rating:** 5.0/5.0 stars

**Reviewed by:** Hilary H. | Director Talent Acquisition, Enterprise (> 1000 emp.)

**Reviewed Date:** September 23, 2025

**What do you like best about Appcast?**

I believe the products are excellent, and the people involved are equally wonderful. They are always responsive and keep me informed at every stage.

**What do you dislike about Appcast?**

Navigating the dashboard can be a bit confusing because it presents a lot of information at once. Additionally, the programmatic algorithm requires some time to "learn," so patience is necessary while it adjusts.

**What problems is Appcast solving and how is that benefiting you?**

We used to feel that our reach was quite limited, but since we started using Appcast, we've been able to expand into areas we hadn't even considered before. Additionally, we've noticed an improvement in the quality of our hires since adopting their services.

**Official Response from Maddie Preston:**

> Hi Hilary - Thank you for sharing your experience! We’re thrilled to hear that our team and platform have helped expand your reach and improve the quality of your hires. We also appreciate your feedback on the dashboard and algorithm, as it helps us continue enhancing the user experience.

  ### 38. AppCast Delivers More Qualified Candidates with Smart Knockout Questions

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Hospital & Health Care | Mid-Market (51-1000 emp.)

**Reviewed Date:** February 10, 2026

**What do you like best about Appcast?**

AppCast helps us to get more qualified individuals for each position; it's great that you are able to set up knock out questions ensuring you get the most qualified individuals applying

**What do you dislike about Appcast?**

The dashboard is not very user friendly however since it's integrated with other applicant tracking system we can now just use our regular ATS

**What problems is Appcast solving and how is that benefiting you?**

AppCast is helping to get more qualified people applying to each requisition

  ### 39. Effortless Recruiting with Comprehensive Data Insights

**Rating:** 4.0/5.0 stars

**Reviewed by:** Jennifer S.

**Reviewed Date:** November 18, 2025

**What do you like best about Appcast?**

I find Appcast incredibly valuable for recruiting, primarily because it helps in expanding the candidate pool effectively. I appreciate the ease of use that it offers, as it allows me to perform tasks without any hassle. The abundance of data and comprehensive reporting capabilities are particularly beneficial, enabling me to generate detailed reports and filter valuable information that my team can utilize to identify the best candidates. The setup process was straightforward, requiring no assistance, which speaks volumes about its user-friendly design.

**What do you dislike about Appcast?**

Nothing

**What problems is Appcast solving and how is that benefiting you?**

I use Appcast to expand the candidate pool, benefiting from its ease of use and robust data reporting, which helps my team better find candidates.

**Official Response from Maddie Preston:**

> Hi Jennifer - Thank you for sharing your review on G2! We are thrilled to hear that Appcast is helping expand your candidate pool and that our reporting features are supporting your team. We really appreciate your feedback!

  ### 40. Outstanding Account Team, Flexible Strategy Support, and Innovation

**Rating:** 5.0/5.0 stars

**Reviewed by:** Jennifer T. | Manager, Talent Acquisition Operations &amp; Programs , Enterprise (> 1000 emp.)

**Reviewed Date:** February 10, 2026

**What do you like best about Appcast?**

Account Team, flexiblity with strategic initiatives, support, innovation!

**What do you dislike about Appcast?**

wish had more access to market data readly on my dashboard.

**What problems is Appcast solving and how is that benefiting you?**

Job Postings to qualified candidates

  ### 41. Great for Reaching People Across Platforms, Though Sometimes Inconsistent

**Rating:** 3.5/5.0 stars

**Reviewed by:** Carissa M. | Staffing Consultant, Mid-Market (51-1000 emp.)

**Reviewed Date:** February 12, 2026

**What do you like best about Appcast?**

For my organization app cast is a great way to reach the people we are trying to connect with, spreading it across platforms.

**What do you dislike about Appcast?**

Sometimes the people that we are advertised to don't qualify for what we are looking for.

**What problems is Appcast solving and how is that benefiting you?**

Solves the issue of applicants/ people looking for jobs and we are able to move forward with these applicants.

  ### 42. Effective Candidate Sourcing with Seamless Integration

**Rating:** 4.5/5.0 stars

**Reviewed by:** Ben T.

**Reviewed Date:** February 10, 2026

**What do you like best about Appcast?**

I like the way Appcast finds candidates and the emails we get. I also value the resume link feature.

**What do you dislike about Appcast?**

Could have better candidates, more qualified.

**What problems is Appcast solving and how is that benefiting you?**

I use Appcast for job posting and it helps me find candidates efficiently. I really like the way it finds candidates and the emails we get.

  ### 43. Appcast Helps Attract New Applicants

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Staffing and Recruiting | Mid-Market (51-1000 emp.)

**Reviewed Date:** February 10, 2026

**What do you like best about Appcast?**

Appcast is helpful in getting new applicants

**What do you dislike about Appcast?**

At times it takes a while for postings to reach the right audience

**What problems is Appcast solving and how is that benefiting you?**

We are receiving mass applications which gives us options

  ### 44. Convenient Ad Flow and Better Candidates, Though the Application Flow Could Improve

**Rating:** 3.0/5.0 stars

**Reviewed by:** Verified User in Staffing and Recruiting | Mid-Market (51-1000 emp.)

**Reviewed Date:** May 28, 2026

**What do you like best about Appcast?**

Convenience and ad flow. Candidates were also more qualified

**What do you dislike about Appcast?**

Less app flow than Indeed, but still good overall.

**What problems is Appcast solving and how is that benefiting you?**

Lack of unqualified applicants

  ### 45. Great team to work with

**Rating:** 5.0/5.0 stars

**Reviewed by:** Vicente A. | Talent Acquisition Manager, Facilities Services, Enterprise (> 1000 emp.)

**Reviewed Date:** December 16, 2024

**What do you like best about Appcast?**

They have been instrumental in helping us optimize job postings, implementing automation for source codes and simplifying our hiring.

**What do you dislike about Appcast?**

Nothing comes to mind, they are amazing to work with!

**What problems is Appcast solving and how is that benefiting you?**

Improving applicant flow and quality of applicants.

**Official Response from Maddie Preston:**

> Hi Vicente - Thank you for your kind words. We’re glad to hear our team has been helpful in optimizing your job postings and improving applicant flow and quality. We appreciate your support!

  ### 46. Helpful Experts

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Hospital & Health Care | Mid-Market (51-1000 emp.)

**Reviewed Date:** December 16, 2024

**What do you like best about Appcast?**

I like the member support and expertise and the thoroughness of the dashboard and performance data. I also like that they are informed on market and industry trends and that shows through the good lead performance they drive for us.

**What do you dislike about Appcast?**

I do not dislike anything about Appcast.

**What problems is Appcast solving and how is that benefiting you?**

Optimizing my job postings on Indeed. This helps drive down cost and improve efficiency.

**Official Response from Maddie Preston:**

> Thank you for taking the time to leave us this great review! We’re glad to hear you value the team’s expertise and the insights from our dashboard and performance data. We appreciate your continued partnership.


  ### 47. Transformative Experience with Appcast's Seamless Job Advertising

**Rating:** 5.0/5.0 stars

**Reviewed by:** Heather S.

**Reviewed Date:** September 18, 2025

**What do you like best about Appcast?**

I appreciate Appcast's capacity to handle high-volume job postings efficiently, allowing quick campaign changes with its advanced technology. The setup process was smooth thanks to their dedicated team. Appcast's intuitive dashboard provides real-time metrics, aiding in decision-making. I value the efficient ad spend allocation by their algorithm and the supportive, research-driven team that provides valuable market insights. The absence of long-term contracts offers flexibility.

**What do you dislike about Appcast?**

N/A

**What problems is Appcast solving and how is that benefiting you?**

Appcast automates job postings across multiple boards, efficiently allocates ad spend, and provides real-time metrics for improved ROI, saving time on large-scale recruitment efforts.

**Official Response from Maddie Preston:**

> Hi Heather - Thank you so much for sharing your experience! We’re so pleased to hear that Appcast’s technology, dashboard insights, and flexible approach have made a positive impact on your recruitment efforts.

  ### 48. Overall user friendly but I do get lost sometimes with all the information on the dashboard.

**Rating:** 3.0/5.0 stars

**Reviewed by:** Stephanie S. | Market Principal, Enterprise (> 1000 emp.)

**Reviewed Date:** September 18, 2025

**What do you like best about Appcast?**

How it clearly shows your spwnd and advert performance

**What do you dislike about Appcast?**

There is so much information, it can be difficult  to figure out why an adverts performance is low. Is it due to lack of budget or the advert itself

**What problems is Appcast solving and how is that benefiting you?**

Getting adds out to multiple job boards quickly

**Official Response from Maddie Preston:**

> Hi Stephanie - Thank you for your honest feedback. We’re glad to hear you find Appcast user-friendly and helpful for managing spend and performance. We also appreciate your note on the dashboard. Our team is always looking for ways to make insights clearer and easier to navigate, and feedback like this helps us improve.

  ### 49. Healthcare Industry

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Staffing and Recruiting | Mid-Market (51-1000 emp.)

**Reviewed Date:** November 18, 2025

**What do you like best about Appcast?**

The ability to create campaigns specific my most crucial needs and only pay per applicant.

**What do you dislike about Appcast?**

Losing the ability to edit my own campaigns and the number of spam applies

**What problems is Appcast solving and how is that benefiting you?**

The ability to post jobs on various job boards that we currently do not partner with.

**Official Response from Maddie Preston:**

> Thank you for your feedback! We’re glad Appcast helps meet your hiring needs and appreciate your input.

  ### 50. Easy to Use and Great Multi-Platform Job Posting, but Cost per Applicant Can Be High

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Individual & Family Services | Mid-Market (51-1000 emp.)

**Reviewed Date:** February 10, 2026

**What do you like best about Appcast?**

easy to use, posts jobs across multiple platforms

**What do you dislike about Appcast?**

high cost per applicant sometimes but overall i like it

**What problems is Appcast solving and how is that benefiting you?**

increased outreach across platforms, one stop shop for all sourcing vs posting across multiple platforms separately which can cost more


## Appcast Discussions
  - [Does Appcast integrate with common ATS platforms?](https://www.g2.com/discussions/does-appcast-integrate-with-common-ats-platforms) - 1 comment, 2 upvotes
  - [How does Appcast help companies improve their recruiting efforts?](https://www.g2.com/discussions/how-does-appcast-help-companies-improve-their-recruiting-efforts) - 1 comment, 2 upvotes
  - [What is programmatic job advertising and how can it help my company hire more efficiently?](https://www.g2.com/discussions/what-is-programmatic-job-advertising-and-how-can-it-help-my-company-hire-more-efficiently) - 1 comment, 2 upvotes

- [View Appcast pricing details and edition comparison](https://www.g2.com/products/appcast/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-31+20%3A17%3A23+-0500&secure%5Bsession_id%5D=39e24e10-83f5-4004-869e-1911a40c0aef&secure%5Btoken%5D=c5a1470a21967d10caa88b2f9dbcb250168e720a8b01e2ead64bf3462fd2f8db&format=llm_user)
## Appcast Integrations
  - [Able by Bullhorn](https://www.g2.com/products/able-by-bullhorn/reviews)
  - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews)
  - [Avature](https://www.g2.com/products/avature/reviews)
  - [BambooHR](https://www.g2.com/products/bamboohr/reviews)
  - [BrassRing](https://www.g2.com/products/brassring/reviews)
  - [Bullhorn](https://www.g2.com/products/bullhorn/reviews)
  - [Crelate](https://www.g2.com/products/crelate/reviews)
  - [Fountain](https://www.g2.com/products/fountain/reviews)
  - [Greenhouse](https://www.g2.com/products/greenhouse/reviews)
  - [ICIMS](https://www.g2.com/products/icims/reviews)
  - [Indeed Hiring Platform](https://www.g2.com/products/indeed-hiring-platform/reviews)
  - [JazzHR](https://www.g2.com/products/jazz-co/reviews)
  - [Jobvite](https://www.g2.com/products/jobvite/reviews)
  - [Lever](https://www.g2.com/products/lever/reviews)
  - [LinkedIn Recruitment Marketing](https://www.g2.com/products/linkedin-recruitment-marketing/reviews)
  - [Oracle Cloud Data Management](https://www.g2.com/products/oracle-oracle-cloud-data-management/reviews)
  - [Paradox](https://www.g2.com/products/paradox/reviews)
  - [Phenom Applied AI](https://www.g2.com/products/phenom-applied-ai/reviews)
  - [Pinpoint](https://www.g2.com/products/pinpoint-hq-pinpoint/reviews)
  - [SmartRecruiters](https://www.g2.com/products/smartrecruiters/reviews)
  - [UKG Pro](https://www.g2.com/products/ukg-pro/reviews)
  - [Workable](https://www.g2.com/products/workable/reviews)
  - [Workday Recruiting](https://www.g2.com/products/workday-recruiting/reviews)

## Appcast Features
**Job Ad Creation**
- Targeted Ads
- Predict Performance

**Generative AI**
- AI Text Generation

**Platform Basics**
- Interoperability
- Performance
- Integrations

**Purchasing**
- Budgeting
- Automate Purchasing
- Job Site Publishing

**Platform Content**
- Digital Strategy
- Employer Branding
- Social Recruiting

**Tracking**
- Real Time Adjustments
- Analytics

**Platform Performance**
- Automation
- File Sharing
- Reporting

**Platform Additional Functionality**
- Dashboard
- Mobility

## Top Appcast Alternatives
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  - [Veritone Hire Programmatic (formerly PandoLogic)](https://www.g2.com/products/veritone-hire-programmatic-formerly-pandologic/reviews) - 4.2/5.0 (62 reviews)

