# Appcast Reviews
**Vendor:** Appcast  
**Category:** [Recruitment Marketing Platforms](https://www.g2.com/categories/recruitment-marketing)  
**Average Rating:** 4.3/5.0  
**Total Reviews:** 130
## About Appcast
Appcast is the leading recruitment marketing platform powered by programmatic. With advanced technology, unmatched market data, and a team of the industry&#39;s best recruitment marketers, Appcast&#39;s platform drives hiring outcomes for more than 1,000 clients. Appcast is headquartered in Lebanon, N.H. with offices throughout North America and Europe. Appcast is a subsidiary of The Stepstone Group, a leading digital recruitment platform that connects companies with the right talent and helps people find the right job. Our Solutions - AppcastOne: AppcastOne transforms candidate acquisition by harnessing the power of programmatic, search, social, and traditional media into a single omni-channel enterprise solution. Track every step from impression to hire with our smart bidding tech that is built to respond in real time for better results. Backed by transparent ROI measurement, partners have achieved up to a 50% reduction in cost-per-hire along with measurable improvements in applicant quality. Appcast Brand &amp; Creative: Appcast Brand &amp; Creative helps employers unlock their unique Employer Brand and EVP through strategic, inclusive, and data-driven storytelling. Our award-winning creative studio amplifies brand authenticity across recruitment channels, enhancing candidate engagement, loyalty, and hiring outcomes. Appcast Xtend: Appcast Xtend captures and remarkets to candidate pools through multi-channel remarketing, converting more visits into applications. Xtend enhances recruitment outcomes across multiple areas, including increased application volume, event participation, employer brand visibility, and alignment between candidates and best-fit opportunities. The solution overlays seamlessly on ATS&#39;s and career sites and is fully automated, requiring no additional recruiter effort. To learn more, visit http://www.appcast.io and follow us on X @appcast\_io.



## Appcast Pros & Cons
**What users like:**

- Users commend Appcast for its **ease of use** , making recruiting tasks hassle-free and efficient for all users. (22 reviews)
- Users praise the **exceptional customer support** from Appcast, highlighting their responsiveness and dedication to client success. (15 reviews)
- Users praise the **seamless job posting** feature of Appcast, enhancing recruitment efficiency with its intelligent ATS integration. (10 reviews)
- Users value the **easy setup** of Appcast, enhancing recruitment efficiency with a user-friendly design and smooth transitions. (9 reviews)
- Users appreciate how Appcast&#39;s **automation simplifies recruitment** , enhancing targeting efficiency and reducing ad spend waste. (8 reviews)
- Efficiency (8 reviews)
- Job Portals (7 reviews)
- Users value the **time-saving automation** of Appcast, simplifying recruitment and enhancing efficiency in job posting management. (7 reviews)
- Integrations (6 reviews)
- Resources (6 reviews)

**What users dislike:**

- Users face a frequent **skill mismatch** with candidates, resulting in inconsistent quality and delayed hiring outcomes. (8 reviews)
- Users find the **high cost per applicant** to be a significant drawback, impacting overall value and budget management. (5 reviews)
- Users report **poor candidate screening** , resulting in many unqualified applicants and duplicated profiles that hinder effective hiring. (5 reviews)
- Users experience a **steep learning curve** with Appcast, finding the setup and mastery time-consuming and complex. (4 reviews)
- Users express frustration over the **limited customization** options in Appcast, hindering campaign management and control. (4 reviews)
- Users find the **inability to track job postings** frustrating, limiting their understanding of where their jobs appear. (3 reviews)
- Users find the Appcast platform **not user-friendly** , hindering navigation, data management, and campaign control. (3 reviews)
- Access Limitations (2 reviews)
- Candidate Management (2 reviews)
- Navigation Difficulty (2 reviews)

## Appcast Reviews
  ### 1. Appcast takes the guess work out of where to post your jobs

**Rating:** 4.0/5.0 stars

**Reviewed by:** Nick C. | Recruiting Manager, Enterprise (> 1000 emp.)

**Reviewed Date:** December 17, 2024

**What do you like best about Appcast?**

Quickly and easily posts jobs to the more relevant job boards.  It works seamlessly with our ATS and with a click of a button it posts our jobs to the most appropriate job boards based on its machine learning intelligence.  The results come right into our ATS and is very easy to see who applies and to take the appropriate action with them.

**What do you dislike about Appcast?**

There are times that in its algorithim that it posts some lower level jobs to job boards that are more well known to  higher level job seekers.  Also they need to do a better job of filtering out spam appliers or companies spamming their consultants.

**What problems is Appcast solving and how is that benefiting you?**

Job Boards are expensive and individuals that post jobs do not always take down the postings when enough qualified candidates are received.  With Appcast a budget can be set for a job and when that budget is met it will take downt the job posting.  By strategically posting the job to the most applicable job boards and taking down a job posting when we have sufficient candidates, it maximizes our job board budget than ever before.

  ### 2. Amazing Product and Support Team

**Rating:** 5.0/5.0 stars

**Reviewed by:** Carlos T. | Director of Talent, Enterprise (> 1000 emp.)

**Reviewed Date:** September 19, 2025

**What do you like best about Appcast?**

Appcast has been an extremely effective partner in helping us drive consistent, quality applicant flow across a wide range of roles. The programmatic approach removes a lot of manual effort, ensures our jobs are promoted where they perform best, and allows us to scale hiring efficiently. The platform is easy to manage, the reporting is clear and actionable, and the team is responsive and proactive in optimizing performance.

**What do you dislike about Appcast?**

Honestly, there’s very little to dislike. The platform has been reliable, easy to use, and delivers on what it promises. Any questions or optimization needs we’ve had have been addressed quickly by the Appcast team.

**What problems is Appcast solving and how is that benefiting you?**

Appcast solves the challenge of efficiently distributing jobs, optimizing spend, and maintaining strong applicant flow—especially for high-volume and hard-to-fill roles. By automating job distribution and continuously optimizing where and how jobs are advertised, Appcast helps us reduce time-to-fill, improve conversion, and maximize our recruiting budget. It allows our TA team to focus more on candidate engagement and hiring quality instead of manual job posting and spend management.

**Official Response from Maddie Preston:**

> Hi Carlos - Thank you for sharing such positive feedback! We’re thrilled to hear Appcast has helped you reach quality candidates and streamline your job advertising, and it’s wonderful to know our support team has made such an impact on your experience.

  ### 3. Responsive and Efficient Candidate Pipeline Booster

**Rating:** 5.0/5.0 stars

**Reviewed by:** Ariane P. | Licensed Financial Professional

**Reviewed Date:** February 10, 2026

**What do you like best about Appcast?**

I like that I have a direct representative to help me get things situated through Appcast. The ability to quickly add or remove any positions that I request is really convenient, and it's valuable because it prevents me from spending money unnecessarily. I also appreciate that when I need to add positions quickly, it helps drive the candidate flow rapidly. The responsiveness is key. I really like how Appcast works and how we're able to see the data for the positions we utilize it for, so we can check if it's effective or not and understand what we're spending money on.

**What do you dislike about Appcast?**

Nothing. Everything works well!

**What problems is Appcast solving and how is that benefiting you?**

I use Appcast to increase candidate pipelines for tough positions. It boosts the candidate flow, giving me more applications to choose from. It lets me add or remove positions quickly, saving money and speeding up candidate flow with its responsiveness.

  ### 4. Invaluable Team Collaboration and Support for Our Startup

**Rating:** 5.0/5.0 stars

**Reviewed by:** sarah d. | Senior Recruiter Lead, Mid-Market (51-1000 emp.)

**Reviewed Date:** February 17, 2026

**What do you like best about Appcast?**

I really appreciate the collaboration and support provided by the team. Alanna has been invaluable to us as a startup, helping us navigate challenges along the way.

**What do you dislike about Appcast?**

I think the only thing I would add more emphasis on is ensuring there is proactive communication around data that may be troubling. For example, seeing 250 clicks and 0 applications signals that there’s an issue that should be checked into. We didn’t know this until my team and I pushed for it.

**What problems is Appcast solving and how is that benefiting you?**

Appcast has been very helpful in providing solutions to our needs here.

  ### 5. Convenient Job Posting, Needs Faster Promotion

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Manufacturing | Enterprise (> 1000 emp.)

**Reviewed Date:** November 18, 2025

**What do you like best about Appcast?**

I like the convenience that Appcast provides. It's easy for Appcast to pull the job opportunities when we post them on our ATS, and it promotes them on Indeed. The ease of getting job postings automatically advertised live on job searching platforms is a big plus.

**What do you dislike about Appcast?**

I think the time to get the job opportunities posted could be quicker. I noticed that whenever we post the job postings live on SuccessFactors, it takes about almost a full day for the opportunities to start getting promoted on job searching platforms.

**What problems is Appcast solving and how is that benefiting you?**

Appcast solves the convenience aspect by automatically posting job opportunities on platforms like Indeed, LinkedIn, and ZipRecruiter, saving us from doing it manually.

**Official Response from Maddie Preston:**

> Thank you so much for taking the time to share your review on G2. We are thrilled to hear that Appcast has helped streamline your job posting process and that our Customer Success team has been able to support you along the way. Thank you again for your thoughtful review.

  ### 6. Effortless Sourcing, Intuitive Oracle Sync

**Rating:** 4.5/5.0 stars

**Reviewed by:** Leah C. | Medical Coder, Enterprise (> 1000 emp.)

**Reviewed Date:** November 20, 2025

**What do you like best about Appcast?**

I find Appcast to be an exceptional sourcing system that surpasses others by helping gain traction across various platforms. The feature that I appreciate the most is its seamless integration with Oracle, the system I use, which makes data syncing straightforward and efficient. Appcast eliminates the need for me to manually source leads, which is a significant time-saver. Furthermore, the initial setup of Appcast was easy, enhancing its usability from the start. The ability to connect to my RTS and receive leads, along with insights into market changes, adds immense value. Since embracing Appcast, I've noticed a dramatic increase in the volume of applications, tripling what I previously received from Indeed alone.

**What do you dislike about Appcast?**

I found the Appcast website not user-friendly, which makes navigating and using the platform cumbersome. Additionally, I faced challenges when exporting candidate information, which limits my ability to manage data efficiently.

**What problems is Appcast solving and how is that benefiting you?**

I find Appcast triples application rates compared to using only Indeed, and it conveniently provides leads and market insights, while syncing with Oracle. However, exporting candidate info and the website's user-friendliness could be improved.

**Official Response from Maddie Preston:**

> Hi Leah - Thank you for the detailed feedback! We’re thrilled to hear Appcast has helped increase your applications and streamline sourcing with Oracle. We also appreciate your input on website usability and exporting candidate data, your feedback helps guide our ongoing improvements.

  ### 7. Efficient Recruitment Platform with Seamless Integration

**Rating:** 4.0/5.0 stars

**Reviewed by:** Robert G.

**Reviewed Date:** November 18, 2025

**What do you like best about Appcast?**

I truly appreciate how Appcast simplifies the recruitment process by allowing me to consolidate our job postings in one place, which is a significant time-saver. This feature eliminates the need for me to jump between different recruitment sites, each with its own unique user interface, saving me from constant switching and thereby freeing up more time in my day. The automation aspect of Appcast ensures that I can provide the needed information for job posts and have it monitored effortlessly without being personally involved in maintenance. This gives me the confidence of knowing there is a steady applicant flow, reducing my stress about ongoing oversight. Additionally, I love that Appcast seamlessly integrates with Salesforce, fitting into the tools we already use, which made the transition smooth and made sure all our recruitment needs are aligned under one platform. Even though I was not much involved in the initial setup, I found it quite straightforward to use once it was rolled out.

**What do you dislike about Appcast?**

Sometimes it seems like the applicant flow can become stagnant, but I think this may be due to conflicting job posts on our end. Not entirely sure.

**What problems is Appcast solving and how is that benefiting you?**

I use Appcast to automate job post monitoring, saving time by consolidating posts and reducing the need to switch between platforms, allowing me to focus more on important tasks.

**Official Response from Maddie Preston:**

> Hi Robert - Thanks for sharing! We’re glad Appcast is saving you time and making recruitment easier. We appreciate your feedback on applicant flow and will keep it in mind.

  ### 8. Efficient Candidate Sourcing with Stellar Support

**Rating:** 5.0/5.0 stars

**Reviewed by:** Sara T. | Talent Acquisition Lead- Corrections/Community Meals

**Reviewed Date:** November 18, 2025

**What do you like best about Appcast?**

I appreciate Appcast for its capability to help me secure better quality candidates and increase the number of applicants, particularly for smaller units where it is most needed. The team's support and responsiveness are excellent, contributing significantly to solving our hiring challenges. Their consistency and educational approach benefit both myself and my team, providing us with the knowledge we need when we need it. I regularly use the dashboards and value the weekly support calls with the team, which provide continuous support and help focus efforts on what matters most to my team and me. Additionally, the transition to Appcast has allowed for better utilization of our job posting and candidate sourcing budget. The initial setup of Appcast was fairly easy and quick, making the switch from other job boards, including Indeed, seamless.

**What do you dislike about Appcast?**

nothing

**What problems is Appcast solving and how is that benefiting you?**

I find Appcast helps me source better quality candidates, improves applicant volumes for smaller units, and optimizes our spending budget for job postings.

**Official Response from Maddie Preston:**

> Hi Sara - Thank you for the stellar review! We’re glad Appcast has helped improve candidate quality, applicant volume, and budget efficiency, and we appreciate your positive comments about the team’s support. We appreciate your continued partnership!


  ### 9. Exceptional Insights and Support with Appcast

**Rating:** 5.0/5.0 stars

**Reviewed by:** Ashli W.

**Reviewed Date:** February 11, 2026

**What do you like best about Appcast?**

I love the analytics that let us get more granular about what's working well and what's not. I also sincerely appreciate the level of detail and customer support from their team. The Appcast team was incredibly communicative, helpful, and supportive during the initial setup, which was very easy. Additionally, Appcast enables us to obtain high-quality leads from various sources, leveraging their fantastic insights to measure results.

**What do you dislike about Appcast?**

Nothing to share as this is a relatively new partnership.  Everything is great so far.

**What problems is Appcast solving and how is that benefiting you?**

Appcast enables us to obtain high-quality leads and provides fantastic insights to measure results. I love the analytics for granular insights and appreciate the detailed customer support.

  ### 10. Responsive Agency with Solid Programmatic Platform

**Rating:** 4.0/5.0 stars

**Reviewed by:** Rex P.

**Reviewed Date:** February 10, 2026

**What do you like best about Appcast?**

I like that Appcast is a very responsive and organized agency that takes feedback well. Their programmatic job advertising platform has been solid, and I find their reports and insights on campaigns to be strong. The initial setup was easy, and they're an accommodating group of professionals.

**What do you dislike about Appcast?**

Creative problem solving for unique recruitment marketing campaigns could be better--we've had to challenge them a few times to come back with a more custom approach. Sometimes the campaign approaches feel too 'copy and paste'.

**What problems is Appcast solving and how is that benefiting you?**

Appcast helps with programmatic job advertising, recruitment campaign development, and spend optimization. Their reports and insights on campaigns are strong, enhancing our recruitment efforts.

  ### 11. Diverse Candidates, Seamless Salesforce Integration

**Rating:** 4.0/5.0 stars

**Reviewed by:** Daniel R. | Recruiter, Mid-Market (51-1000 emp.)

**Reviewed Date:** September 18, 2025

**What do you like best about Appcast?**

I love that Appcast provides our team with a variety of qualified candidates, which is a major improvement over other platforms like Indeed. The candidates usually possess diverse backgrounds and experiences that we don't often encounter elsewhere, enhancing our recruiting efforts. Additionally, the dashboard is very easy to read, making it simple for our entire team to monitor and manage budgets effectively. It also integrates particularly well with Salesforce, which streamlines our processes and increases efficiency.

**What do you dislike about Appcast?**

Every now and then, I receive applicants with no resumes, no name, or applicants that have little to no relevant experience.

**What problems is Appcast solving and how is that benefiting you?**

I use Appcast to solve the issue of finding qualified candidates in our region, offering diverse candidates from varied backgrounds and experiences, unlike Indeed. The dashboard is easy to read, helping us manage budgets effectively, and it integrates well with Salesforce.

**Official Response from Maddie Preston:**

> Hi Daniel - Thank you for the wonderful feedback! We’re glad Appcast is helping you reach qualified, diverse candidates while making budget management easier and supporting your staffing needs efficiently.

  ### 12. Simplifies Recruitment but Needs Better Candidate Quality

**Rating:** 1.5/5.0 stars

**Reviewed by:** Lana M.

**Reviewed Date:** November 20, 2025

**What do you like best about Appcast?**

I like how Appcast helps us target the right audience and reduces the waste of money on ads. It simplifies the recruiting process by automatically consolidating job postings across sites, reducing manual effort. The initial setup was easy.

**What do you dislike about Appcast?**

Appcast drives volume but the quality of candidates isn't always ideal. I think adding pre-questions and qualifying questions could help knock out some candidates that aren't a good fit.

**What problems is Appcast solving and how is that benefiting you?**

I use Appcast to target the right audience for recruiting, which prevents wasted advertising spend. It simplifies the recruiting process by automatically consolidating job postings and reducing manual effort.

**Official Response from Maddie Preston:**

> Hi Lana - Thank you for sharing your feedback! We’re glad Appcast is helping streamline your recruiting and bringing in more applicants. We appreciate your input on integration with Target Recruit and will keep this in mind as we continue to improve our platform.

  ### 13. Automated Job Ad Placement That Delivers Results

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Mining & Metals | Enterprise (> 1000 emp.)

**Reviewed Date:** November 18, 2025

**What do you like best about Appcast?**

Appcast uses programmatic technology to automate job ad placement, ensuring ads reach the right candidates at the right time without manual intervention. This eliminates guesswork and improves targeting efficiency.

I really enjoy the relationship we have with the out account managers, they are fantastic and provide amazing customer service

**What do you dislike about Appcast?**

Appcast’s pay-per-applicant model can become expensive, especially for small businesses or those with limited recruitment budgets. ROI may not always justify the spend for niche or low-volume hiring.

**What problems is Appcast solving and how is that benefiting you?**

Traditional job advertising often wastes budget on low-performing channels. Appcast uses programmatic rules and real-time optimization to ensure employers only pay for actual applications, reducing overspending.  We struggle to attract qualified candidates for our positions due to their remote location. Appcast’s search advertising and omni-channel approach expands reach to high-intent job seekers and passive candidates, improving outcomes for tough roles.

**Official Response from Maddie Preston:**

> Thank you for your feedback! We’re glad our technology and account manager support have been helpful, and we appreciate your input on cost considerations.


  ### 14. Recruiting Momentum When It Matters Most

**Rating:** 5.0/5.0 stars

**Reviewed by:** Morgan I. | Corporate Director of Business Development &amp; Reputation Management, Enterprise (> 1000 emp.)

**Reviewed Date:** February 10, 2026

**What do you like best about Appcast?**

You’re not just posting and hoping. AppCast aligns spend to actual applicant activity, which fits well with your focus on efficiency and ROI—especially when applicant flow is inconsistent or budgets are tight.

**What do you dislike about Appcast?**

While pay-per-applicant is attractive in theory, in practice the spend can climb fast—especially for high-volume roles like CNAs or Nurses. If applicant quality isn’t strong, it can feel like paying more without proportional return.

**What problems is Appcast solving and how is that benefiting you?**

Because you support multiple locations, some markets naturally perform better than others. AppCast creates a more level baseline by pushing harder in underperforming geographies.

**Official Response from Maddie Preston:**

> Hi Morgan - Thanks for the thoughtful review! We’re glad to hear Appcast is helping bring more consistency and efficiency to your recruiting efforts, especially across multiple locations.

We also appreciate the candid feedback on spend and applicant quality. That’s something we’re continuously optimizing, and our team is always here to help ensure your investment is driving the right outcomes.

Thanks again for your partnership!

  ### 15. Personalized Service Team That Adapts to Our Needs

**Rating:** 4.5/5.0 stars

**Reviewed by:** Katie M. | Vice President of Human Capital, Enterprise (> 1000 emp.)

**Reviewed Date:** March 03, 2026

**What do you like best about Appcast?**

Personalized service team who adjusts strategy to meet our needs instead of one size fits all

**What do you dislike about Appcast?**

Less boutique than when they were Bayard

**What problems is Appcast solving and how is that benefiting you?**

AppCast has the time, resources, and pulse on the industry to recommend and execute on recruitment strategy for us.

  ### 16. Appcast, better for high volume hourly roles.

**Rating:** 1.5/5.0 stars

**Reviewed by:** Thania O. | Manager, Talent Strategy and Engagement , Enterprise (> 1000 emp.)

**Reviewed Date:** September 23, 2025

**What do you like best about Appcast?**

Appcast is highly effective for high-volume recruitment. The platform excels at driving large quantities of applicant traffic quickly, which can be beneficial for filling frontline or hourly roles where speed and scale are a priority. Their programmatic job advertising model helps automate the distribution of postings across multiple job boards, reducing manual effort for recruiters.

**What do you dislike about Appcast?**

Unfortunately, Appcast struggled to adapt to the more strategic needs of our hiring efforts. It took over a year for the team to fully understand the nuances of our account, which delayed meaningful results. Candidate quality was inconsistent, particularly for roles requiring more experience or specialized skills.

**What problems is Appcast solving and how is that benefiting you?**

Appcast is a solid tool if you're looking to scale quickly for entry-level or high-volume positions. However, companies with more complex hiring needs particularly in leadership or corporate functions may find the platform too limited. It's best used as a supplement to a broader, more targeted recruitment strategy.

**Official Response from Maddie Preston:**

> Thank you for taking the time to share your feedback. We’re glad to hear Appcast has been effective for your high-volume hiring needs, and we appreciate your insights on where we can continue to improve. Your input is valuable as we continue enhancing support for more specialized hiring efforts. If you’d like to discuss your feedback further, please don’t hesitate to reach out to your customer success team.

  ### 17. Streamlined Candidate Sourcing with Stellar Support

**Rating:** 4.0/5.0 stars

**Reviewed by:** Ryan  M. | CSR, Mid-Market (51-1000 emp.)

**Reviewed Date:** September 18, 2025

**What do you like best about Appcast?**

I appreciate Appcast's dashboard, which provides a wealth of insights and information. Their ease of setup, particularly with the tracking pixel, was straightforward and manageable. I value their responsive and cooperative team that addresses issues promptly, even offering refunds or rebates when necessary. Appcast helps us effectively recruit candidates as needed for our staffing platform. Lastly, the friendly and cool team is a key reason I would consider continuing use.

**What do you dislike about Appcast?**

I dislike the inability to independently control and manage campaigns within the Appcast dashboard. This includes launching or pausing campaigns and adding funds without the need to send emails or engage in back-and-forth communication. I find this lack of user control over campaigns somewhat limiting.

**What problems is Appcast solving and how is that benefiting you?**

Appcast helps us efficiently find candidates on demand, providing flexibility. Their dashboard offers valuable insights, aiding in campaign management. The team is responsive in resolving issues, ensuring smooth operations even when technical challenges arise.

**Official Response from Maddie Preston:**

> Hi Ryan - Thank you for your detailed feedback! We’re happy to hear that the dashboard insights, ease of setup, and support from our team have been valuable to your recruiting efforts. We also appreciate your note on campaign control, and will keep this in mind as we continue improving the platform. 

  ### 18. Highly Recommend

**Rating:** 4.0/5.0 stars

**Reviewed by:** Jay P. | ICT Technician Specialist, Mid-Market (51-1000 emp.)

**Reviewed Date:** September 09, 2025

**What do you like best about Appcast?**

Programmatic Job Advertising with Full-Funnel Performance: 
Appcast leverages programmatic technology to optimize job ad delivery across a vast network of platforms. 
It tracks results—from the initial impression all the way through to hire—delivering unmatched clarity into recruiting efficiency.

Outcome-Based Pricing Model:
With offerings like Appcast Search Ads, employers only pay when a candidate applies—not just when the ad is clicked. This model ensures budgets are aligned with hiring outcomes.


Omni-Channel Strategy via AppcastOne:
The AppcastOne platform brings programmatic, search, social, and traditional media into one unified solution—making recruitment marketing simpler and more scalable.

Continuous Optimization with AI:
Appcast’s AI capabilities handle real-time bid optimization and forecasting. Their system makes 78 billion daily micro-adjustments to deliver the right candidate volume at targeted cost points.

Trusted by Recruiters:
User reviews consistently highlight Appcast’s ease of integration with ATS platforms, responsive support, and performance reliability:

**What do you dislike about Appcast?**

Quality Control Challenges:
Some users report receiving a high volume of applications that aren't always a good fit.

Budget and Cost Management Issues:
The performance-based pricing model is flexible—but not always predictable.

Steep Learning Curve & Complex Setup:
The platform offers advanced functionality—so getting it set up and mastering it can take time.

Lack of Some Internal Features:
Appcast focuses on job ad distribution and performance optimization, but it doesn’t include certain tools natively.

**What problems is Appcast solving and how is that benefiting you?**

1.Programmatic Distribution
2.Pay-for-Performance
3.Centralized Management
4.Data-Driven Optimization
5.Improved Hiring Efficiency

**Official Response from Maddie Preston:**

> Hi Jay - Thank you for taking the time to share such thoughtful feedback. We’re glad to hear that Appcast’s programmatic technology, AI optimization, and outcome-based pricing have been valuable to your recruiting efforts. We also appreciate your notes on areas where we can improve, as insights like these help us continue enhancing our platform and support.

  ### 19. Increased Applicant Flow, But Quality Can Vary

**Rating:** 3.5/5.0 stars

**Reviewed by:** Alexa M. | Area Manager, Mid-Market (51-1000 emp.)

**Reviewed Date:** November 18, 2025

**What do you like best about Appcast?**

We have noticed an increase in the number of applicants, and we are pleased to see that the quality of applicants has also improved as our job postings remain active.

**What do you dislike about Appcast?**

At times, the quality of applicants does not meet the standards we are seeking. However, I believe that by incorporating targeted questions and checkpoints into our job postings, we can make this process more efficient.

**What problems is Appcast solving and how is that benefiting you?**

We have found that our marketing budget is being used more efficiently.

**Official Response from Maddie Preston:**

> Thank you for your feedback! We’re glad to hear Appcast has helped increase applicant flow and improve budget efficiency, and we appreciate your input on applicant quality.

  ### 20. Very responsive.  Excellent product.  Every person I've met truly wants to help better your business

**Rating:** 5.0/5.0 stars

**Reviewed by:** Hilary H. | Director Talent Acquisition, Enterprise (> 1000 emp.)

**Reviewed Date:** September 23, 2025

**What do you like best about Appcast?**

I believe the products are excellent, and the people involved are equally wonderful. They are always responsive and keep me informed at every stage.

**What do you dislike about Appcast?**

Navigating the dashboard can be a bit confusing because it presents a lot of information at once. Additionally, the programmatic algorithm requires some time to "learn," so patience is necessary while it adjusts.

**What problems is Appcast solving and how is that benefiting you?**

We used to feel that our reach was quite limited, but since we started using Appcast, we've been able to expand into areas we hadn't even considered before. Additionally, we've noticed an improvement in the quality of our hires since adopting their services.

**Official Response from Maddie Preston:**

> Hi Hilary - Thank you for sharing your experience! We’re thrilled to hear that our team and platform have helped expand your reach and improve the quality of your hires. We also appreciate your feedback on the dashboard and algorithm, as it helps us continue enhancing the user experience.

  ### 21. AppCast Delivers More Qualified Candidates with Smart Knockout Questions

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Hospital & Health Care | Mid-Market (51-1000 emp.)

**Reviewed Date:** February 10, 2026

**What do you like best about Appcast?**

AppCast helps us to get more qualified individuals for each position; it's great that you are able to set up knock out questions ensuring you get the most qualified individuals applying

**What do you dislike about Appcast?**

The dashboard is not very user friendly however since it's integrated with other applicant tracking system we can now just use our regular ATS

**What problems is Appcast solving and how is that benefiting you?**

AppCast is helping to get more qualified people applying to each requisition

  ### 22. Effortless Recruiting with Comprehensive Data Insights

**Rating:** 4.0/5.0 stars

**Reviewed by:** Jennifer S.

**Reviewed Date:** November 18, 2025

**What do you like best about Appcast?**

I find Appcast incredibly valuable for recruiting, primarily because it helps in expanding the candidate pool effectively. I appreciate the ease of use that it offers, as it allows me to perform tasks without any hassle. The abundance of data and comprehensive reporting capabilities are particularly beneficial, enabling me to generate detailed reports and filter valuable information that my team can utilize to identify the best candidates. The setup process was straightforward, requiring no assistance, which speaks volumes about its user-friendly design.

**What do you dislike about Appcast?**

Nothing

**What problems is Appcast solving and how is that benefiting you?**

I use Appcast to expand the candidate pool, benefiting from its ease of use and robust data reporting, which helps my team better find candidates.

**Official Response from Maddie Preston:**

> Hi Jennifer - Thank you for sharing your review on G2! We are thrilled to hear that Appcast is helping expand your candidate pool and that our reporting features are supporting your team. We really appreciate your feedback!

  ### 23. Outstanding Account Team, Flexible Strategy Support, and Innovation

**Rating:** 5.0/5.0 stars

**Reviewed by:** Jennifer T. | Manager, Talent Acquisition Operations &amp; Programs , Enterprise (> 1000 emp.)

**Reviewed Date:** February 10, 2026

**What do you like best about Appcast?**

Account Team, flexiblity with strategic initiatives, support, innovation!

**What do you dislike about Appcast?**

wish had more access to market data readly on my dashboard.

**What problems is Appcast solving and how is that benefiting you?**

Job Postings to qualified candidates

  ### 24. Quick Communication and Market-Smart Recommendations with Reliable Support

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Staffing and Recruiting | Enterprise (> 1000 emp.)

**Reviewed Date:** February 10, 2026

**What do you like best about Appcast?**

Quick communication, solid recommendations based on market analysis, they're available when you need them and are a wonderful support.

**What do you dislike about Appcast?**

There's nothing I currently dislike about AppCast

**What problems is Appcast solving and how is that benefiting you?**

Applicant flow - where we would have to look at the market ourselves, AppCast is already tuned into our various markets and offering more effective suggestions than we would just guessing and hoping something works.

**Official Response from Maddie Preston:**

> Hi there - Thanks for the kind words! We’re glad our team’s responsiveness and market insights are helping drive stronger applicant flow. 

  ### 25. Great for Reaching People Across Platforms, Though Sometimes Inconsistent

**Rating:** 3.5/5.0 stars

**Reviewed by:** Carissa M. | Staffing Consultant, Mid-Market (51-1000 emp.)

**Reviewed Date:** February 12, 2026

**What do you like best about Appcast?**

For my organization app cast is a great way to reach the people we are trying to connect with, spreading it across platforms.

**What do you dislike about Appcast?**

Sometimes the people that we are advertised to don't qualify for what we are looking for.

**What problems is Appcast solving and how is that benefiting you?**

Solves the issue of applicants/ people looking for jobs and we are able to move forward with these applicants.

  ### 26. Effective Candidate Sourcing with Seamless Integration

**Rating:** 4.5/5.0 stars

**Reviewed by:** Ben T.

**Reviewed Date:** February 10, 2026

**What do you like best about Appcast?**

I like the way Appcast finds candidates and the emails we get. I also value the resume link feature.

**What do you dislike about Appcast?**

Could have better candidates, more qualified.

**What problems is Appcast solving and how is that benefiting you?**

I use Appcast for job posting and it helps me find candidates efficiently. I really like the way it finds candidates and the emails we get.

  ### 27. Great team to work with

**Rating:** 5.0/5.0 stars

**Reviewed by:** Vicente A. | Talent Acquisition Manager, Facilities Services, Enterprise (> 1000 emp.)

**Reviewed Date:** December 16, 2024

**What do you like best about Appcast?**

They have been instrumental in helping us optimize job postings, implementing automation for source codes and simplifying our hiring.

**What do you dislike about Appcast?**

Nothing comes to mind, they are amazing to work with!

**What problems is Appcast solving and how is that benefiting you?**

Improving applicant flow and quality of applicants.

**Official Response from Maddie Preston:**

> Hi Vicente - Thank you for your kind words. We’re glad to hear our team has been helpful in optimizing your job postings and improving applicant flow and quality. We appreciate your support!

  ### 28. Solid Applicant Flow and an Easy-to-Navigate Dashboard

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Staffing and Recruiting | Mid-Market (51-1000 emp.)

**Reviewed Date:** February 10, 2026

**What do you like best about Appcast?**

Solid applicant flow, easy dashboard to navigate

**What do you dislike about Appcast?**

Confusion with budgeting, trouble viewing what platforms applicants come from.

**What problems is Appcast solving and how is that benefiting you?**

Need consistent flow of candidates with little marketing management

  ### 29. Helpful Experts

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Hospital & Health Care | Mid-Market (51-1000 emp.)

**Reviewed Date:** December 16, 2024

**What do you like best about Appcast?**

I like the member support and expertise and the thoroughness of the dashboard and performance data. I also like that they are informed on market and industry trends and that shows through the good lead performance they drive for us.

**What do you dislike about Appcast?**

I do not dislike anything about Appcast.

**What problems is Appcast solving and how is that benefiting you?**

Optimizing my job postings on Indeed. This helps drive down cost and improve efficiency.

**Official Response from Maddie Preston:**

> Thank you for taking the time to leave us this great review! We’re glad to hear you value the team’s expertise and the insights from our dashboard and performance data. We appreciate your continued partnership.


  ### 30. Transformative Experience with Appcast's Seamless Job Advertising

**Rating:** 5.0/5.0 stars

**Reviewed by:** Heather S.

**Reviewed Date:** September 18, 2025

**What do you like best about Appcast?**

I appreciate Appcast's capacity to handle high-volume job postings efficiently, allowing quick campaign changes with its advanced technology. The setup process was smooth thanks to their dedicated team. Appcast's intuitive dashboard provides real-time metrics, aiding in decision-making. I value the efficient ad spend allocation by their algorithm and the supportive, research-driven team that provides valuable market insights. The absence of long-term contracts offers flexibility.

**What do you dislike about Appcast?**

N/A

**What problems is Appcast solving and how is that benefiting you?**

Appcast automates job postings across multiple boards, efficiently allocates ad spend, and provides real-time metrics for improved ROI, saving time on large-scale recruitment efforts.

**Official Response from Maddie Preston:**

> Hi Heather - Thank you so much for sharing your experience! We’re so pleased to hear that Appcast’s technology, dashboard insights, and flexible approach have made a positive impact on your recruitment efforts.

  ### 31. Needs Better Candidate Filtering, But Hassle-Free Posting

**Rating:** 2.5/5.0 stars

**Reviewed by:** Verified User in Hospital & Health Care | Mid-Market (51-1000 emp.)

**Reviewed Date:** November 18, 2025

**What do you like best about Appcast?**

The best part is that you don't have to continually update your posting to continue receiving applicants.

**What do you dislike about Appcast?**

You really have to specify the type of applicants you want to receive qualified candidates.

**What problems is Appcast solving and how is that benefiting you?**

We had a lack of applicants coming through Indeed and now we have a decent amount of applies.

**Official Response from Maddie Preston:**

> Thank you for taking the time to leave us a review. We’re glad Appcast helps boost your applicant flow and appreciate your feedback on candidate filtering.


  ### 32. Overall user friendly but I do get lost sometimes with all the information on the dashboard.

**Rating:** 3.0/5.0 stars

**Reviewed by:** Stephanie S. | Market Principal, Enterprise (> 1000 emp.)

**Reviewed Date:** September 18, 2025

**What do you like best about Appcast?**

How it clearly shows your spwnd and advert performance

**What do you dislike about Appcast?**

There is so much information, it can be difficult  to figure out why an adverts performance is low. Is it due to lack of budget or the advert itself

**What problems is Appcast solving and how is that benefiting you?**

Getting adds out to multiple job boards quickly

**Official Response from Maddie Preston:**

> Hi Stephanie - Thank you for your honest feedback. We’re glad to hear you find Appcast user-friendly and helpful for managing spend and performance. We also appreciate your note on the dashboard. Our team is always looking for ways to make insights clearer and easier to navigate, and feedback like this helps us improve.

  ### 33. Healthcare Industry

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Staffing and Recruiting | Mid-Market (51-1000 emp.)

**Reviewed Date:** November 18, 2025

**What do you like best about Appcast?**

The ability to create campaigns specific my most crucial needs and only pay per applicant.

**What do you dislike about Appcast?**

Losing the ability to edit my own campaigns and the number of spam applies

**What problems is Appcast solving and how is that benefiting you?**

The ability to post jobs on various job boards that we currently do not partner with.

**Official Response from Maddie Preston:**

> Thank you for your feedback! We’re glad Appcast helps meet your hiring needs and appreciate your input.

  ### 34. Easy to Use and Great Multi-Platform Job Posting, but Cost per Applicant Can Be High

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Individual & Family Services | Mid-Market (51-1000 emp.)

**Reviewed Date:** February 10, 2026

**What do you like best about Appcast?**

easy to use, posts jobs across multiple platforms

**What do you dislike about Appcast?**

high cost per applicant sometimes but overall i like it

**What problems is Appcast solving and how is that benefiting you?**

increased outreach across platforms, one stop shop for all sourcing vs posting across multiple platforms separately which can cost more

  ### 35. Appcast Helps Attract New Applicants

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Staffing and Recruiting | Mid-Market (51-1000 emp.)

**Reviewed Date:** February 10, 2026

**What do you like best about Appcast?**

Appcast is helpful in getting new applicants

**What do you dislike about Appcast?**

At times it takes a while for postings to reach the right audience

**What problems is Appcast solving and how is that benefiting you?**

We are receiving mass applications which gives us options

  ### 36. Needs More Relevant Candidates and Better Response Rates

**Rating:** 0.5/5.0 stars

**Reviewed by:** Verified User in Staffing and Recruiting | Enterprise (> 1000 emp.)

**Reviewed Date:** November 20, 2025

**What do you like best about Appcast?**

quick one stop shop of posting ads easy to use.

**What do you dislike about Appcast?**

There are many times that I have candidates from out of state replying to the job, not enough responses

**What problems is Appcast solving and how is that benefiting you?**

not many

**Official Response from Maddie Preston:**

> Thanks for your feedback. We’re glad posting with Appcast is easy, and we appreciate your input on candidate relevance and response rates. We’d encourage you to reach out to your Customer Success team, they’d be happy to review your settings and help improve results. 

  ### 37. Helpful Applicant Screening, But Too Few Qualified Candidates and Duplicate Profiles

**Rating:** 3.0/5.0 stars

**Reviewed by:** Verified User in Staffing and Recruiting | Mid-Market (51-1000 emp.)

**Reviewed Date:** February 10, 2026

**What do you like best about Appcast?**

Helps screen applicants and do not need to continually report ads.

**What do you dislike about Appcast?**

Not many applicants and frequent unqualified. Duplicate profiles for our systems.

**What problems is Appcast solving and how is that benefiting you?**

No noted problem solving.

  ### 38. Mixed Results: Too Many Unqualified Applicants

**Rating:** 3.0/5.0 stars

**Reviewed by:** Verified User in Hospital & Health Care | Mid-Market (51-1000 emp.)

**Reviewed Date:** February 10, 2026

**What do you like best about Appcast?**

Great way to source candidates on multiple platforms.

**What do you dislike about Appcast?**

Although appcast provides a multitude of candidates, a large quaity tend to be unqualified for the roles.

**What problems is Appcast solving and how is that benefiting you?**

Appcast

  ### 39. Excellent Support and Detailed Sourcing Information

**Rating:** 4.0/5.0 stars

**Reviewed by:** Allison b. | Manager of TA, Enterprise (> 1000 emp.)

**Reviewed Date:** November 18, 2025

**What do you like best about Appcast?**

Our account rep is very helpful.  We like the specific sourcing information.

**What do you dislike about Appcast?**

We would love to see newer tools on the job spinout.

**What problems is Appcast solving and how is that benefiting you?**

Seamless process

**Official Response from Maddie Preston:**

> Hi Allison - Thank you for your feedback! We’re happy to hear you value the support from your account rep and the detailed sourcing information.

  ### 40. Easy Posting, But Applicant Management Needs Improvement

**Rating:** 2.5/5.0 stars

**Reviewed by:** Nicole G. | Staffing Consultant, Mid-Market (51-1000 emp.)

**Reviewed Date:** November 20, 2025

**What do you like best about Appcast?**

Easy to post and saves time. Can save budget overall

**What do you dislike about Appcast?**

Difficult to manage applicant flow and budget

**What problems is Appcast solving and how is that benefiting you?**

Posting in multiple locations - saves time

**Official Response from Maddie Preston:**

> Hi Nicole - Thanks for your feedback. We’re glad Appcast is helping save time with job postings, and we appreciate your input on applicant management and budget tracking. Our team is always looking for ways to improve, and your comments will help guide that.

  ### 41. Great tool

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Staffing and Recruiting | Enterprise (> 1000 emp.)

**Reviewed Date:** January 04, 2024

**What do you like best about Appcast?**

Ability to spread job postings to many different types of web-based sites. We use it every day. It was easy to get set up and it is easy to use.

**What do you dislike about Appcast?**

Cost per apply is high. I wish we had more control over where the jobs go.

**What problems is Appcast solving and how is that benefiting you?**

Job ads out to a wider audience

**Official Response from Maddie Preston:**

> Hi there - Thank you for taking the time to share your thoughts. We're happy to hear you enjoy the ability to spread your job postings across many sites. We look forward to our continued partnership! 

  ### 42. So Far So Good

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Staffing and Recruiting | Mid-Market (51-1000 emp.)

**Reviewed Date:** September 11, 2025

**What do you like best about Appcast?**

It is very fast & effective and get responses very fast.

**What do you dislike about Appcast?**

So far I have not seen much drawback about it

**What problems is Appcast solving and how is that benefiting you?**

For attracting a specific background candidates

**Official Response from Maddie Preston:**

> Thank you for sharing your experience. We’re so glad to hear Appcast has been fast and effective for you, and that it’s helping attract the right candidates. We appreciate your feedback and support.

  ### 43. Appcast is the key to great talent!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Catherine S. | Talent Acquisition Coordinator, Enterprise (> 1000 emp.)

**Reviewed Date:** December 16, 2024

**What do you like best about Appcast?**

Appcast excels at identifying qualified candidates for roles that are challenging to fill through traditional recruitment methods. Its advanced targeting and analytics ensure high-quality applicant flow, which significantly enhances hiring success rates.

**What do you dislike about Appcast?**

The platform's navigation can initially be confusing, making it less intuitive for new users. However, the provided training materials and support do a good job of addressing this learning curve over time.

**What problems is Appcast solving and how is that benefiting you?**

Appcast helps address the challenge of filling difficult-to-recruit roles by leveraging advanced programmatic advertising and targeting. This ensures a steady flow of qualified candidates, saving time and reducing the effort needed to source talent through traditional methods. It also improves recruitment efficiency and increases the likelihood of finding the right fit for specialized positions.

  ### 44. Great app to enjoy and write reviews

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Construction | Mid-Market (51-1000 emp.)

**Reviewed Date:** November 18, 2025

**What do you like best about Appcast?**

you can share you opinion on other softwasre

**What do you dislike about Appcast?**

dont have any bad vibes about the appcast love it

**What problems is Appcast solving and how is that benefiting you?**

marketing and share opinions on other

**Official Response from Maddie Preston:**

> Thank you for your feedback! We appreciate your positive comments and are glad you’re enjoying Appcast.


  ### 45. Great company, Great Product

**Rating:** 5.0/5.0 stars

**Reviewed by:** Russell M. | Director of Clinician Acquisition, Mid-Market (51-1000 emp.)

**Reviewed Date:** December 17, 2024

**What do you like best about Appcast?**

There is not better company to work with from a support standpoint. I have been working with Appcast for the past 4 years bringing them onboard with me as I left one company and joined another. The level of strategy they provide is unmatched. Additionally the software is top notch. It allows me to focus on other areas of the recruitment business and not spend hours dealing with job boards. I have always seen great quality and quantity of candidates come through using Appcast.

**What do you dislike about Appcast?**

None. There is literally nothing to dislike. Any company that trusts in their product enough to NOT lock you into a long term contract knows their service and product brings ROI.

**What problems is Appcast solving and how is that benefiting you?**

They help us drive top of funnel with highly qualified candidates. In the clinical recruitment space where the candidates are supply constrained, you would be making a critical mistake to not use Appcast.

  ### 46. Great Solution for High Volume Candidate Flow

**Rating:** 5.0/5.0 stars

**Reviewed by:** Ramon T. | Senior Director, Talent & Total Rewards, Enterprise (> 1000 emp.)

**Reviewed Date:** August 15, 2024

**What do you like best about Appcast?**

Appcast has been a great solution to deliver candidate flow.  Being able to set up programmatic rules and a quality integration helps us to make sure that we are using our spend the best way possible.  After first being an Xcelerate customer, we transitioned to Premium – having Appcast also manage our 3rd party spend.  This has dramically simplified how we manage recruitment marketing and saves our Talent Acquisition team hours each month.  Another highlight for us is our account manager, who has become an extension of our team – helping to make sure we get the business results we need.

**What do you dislike about Appcast?**

When Appcast acquired Bayard, a number of additional solutions were added to Appcast's portfolio of products/services.  Although we appreciate the added versatility, after the acquisition, regularly scheduled meetings with our support team became more sales-oriented than we would have preferred.

**What problems is Appcast solving and how is that benefiting you?**

Appcast has provided great candidate flow for high-volume recruitment.  Appcast has also simplified how we manage our 3rd-party recruitment marketing..

**Official Response from Maddie Preston:**

> Hi Ramon- thank you for writing a review! At Appcast, we aim to be the go-to solution for all your recruitment marketing needs, delivering the best possible experience for our customers. We're happy to know that we have saved your team time and provided the support that you need. We appreciate your continued partnership!

  ### 47. Like an extension of my team

**Rating:** 4.5/5.0 stars

**Reviewed by:** Amanda F. | Talent Acquisition Manager & Diversity , Manufacturing, Enterprise (> 1000 emp.)

**Reviewed Date:** August 14, 2024

**What do you like best about Appcast?**

Its great to have a team managing the postings and sponsorship of my postings on external sites. Upside is only paying for applications verses clicks, ability to control cost, and able to see which joboards have the better quality for the roles I am searching for. Integrates nicely with our ATS allowing us to truly see the quality of our hires sourced through them.  Implementation of the integration was fairly quick once we were able to get what we needed from the ATS. The support of the team is awesome and makes things easy, even the billing. It is a service my locations now cannot dream of going without.

**What do you dislike about Appcast?**

Creative for ads for social or the internet is basically paying to put words or pictures we already have or paying an astronomical amount for them to find a picture and do the same. Had ran ads with them before their recent  acquisition and  they lost those ads so have to pay again. :(

**What problems is Appcast solving and how is that benefiting you?**

Filling our hourly roles in remote locations, creating brand awareness, andhelping with hard to fill salary hires.

**Official Response from Maddie Preston:**

> Hi Amanda - thank you for writing a review! We're happy to hear that Appcast has provided solutions and support for you and your team. Regarding the creative for social ads, your account team confirmed that they have provided replacement ads for this issue. We truly appreciate your feedback and continued partnership!

  ### 48. Sr Sourcing Strategist

**Rating:** 4.0/5.0 stars

**Reviewed by:** derek H. | Sr. Sourcing Strategist, Enterprise (> 1000 emp.)

**Reviewed Date:** September 30, 2024

**What do you like best about Appcast?**

The marketing partnership with Appcast that we can trust.
Appfeeder is by far the best product on the market in my opinion.

**What do you dislike about Appcast?**

I've been working with Appcast for almost 3 years and have noticed staff rotation especially on the Social Media side. Appcast is constantly changing indivudals. I'd like to see more support out of the social team when running marketing campaigns.

**What problems is Appcast solving and how is that benefiting you?**

Appfeeder has been a great tool for our organization as hit helps us know cpc, cpa and overall spend on Indeed. 
Appcast has been doing a great job adjusting to our unique marketing asks as we have a team at Sanford that puts in requests for cities and states based on the job they are recruiting for.

  ### 49. Great Solution

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Medical Devices | Enterprise (> 1000 emp.)

**Reviewed Date:** December 16, 2024

**What do you like best about Appcast?**

Appcast has been a really great one stop shop for us to combine all our recruitment marketing into one vendor. There teams are responsive and we always have two if not three of their team members on the call. They negotiate rates, help guide strategy, and bring forward solutions. I really enjoy their dashboard as well.

**What do you dislike about Appcast?**

Technically I dont think that they are as familiar with SuccessFactors as they may be with other organizations. We are a relatively small company so making sure we understand what they need from us has sometimes been a challenge. For larger organizations, I imagine this would not be an issue but with us having no recruitment marketing previously, there have been some learning gaps.

**What problems is Appcast solving and how is that benefiting you?**

We have a very small internal team and didn't want to have to manage multiple sites and vendors. Paying vendors is also a slog for us so to have one person manage multiple accounts has saved a lot of time and effort.

  ### 50. A PPC Manager/Marketer's Best Friend

**Rating:** 5.0/5.0 stars

**Reviewed by:** Andrew W. | CHIEF ROCKA OF CULTURE | BRAND SHAMAN (Director of Marketing), Mid-Market (51-1000 emp.)

**Reviewed Date:** December 16, 2024

**What do you like best about Appcast?**

Appcast has the Three T's;  tools, (experienced) teams and technology that become an extension of your own marketing team. The value they bring can't be matched. As a Marketing Director for a medium-sized business, we'd never be able to invest on a similar level of talent and tools that they bring to the table. The success they've proven in our first year, surprised even me.

**What do you dislike about Appcast?**

Honestly, not a single thing i can think of. They have been a life-saver in my role. It's like cloning myself x 8.

**What problems is Appcast solving and how is that benefiting you?**

Being able to keep up with daily analytics and strategies that come with the current dynamic market of PPC.


## Appcast Discussions
  - [Does Appcast integrate with common ATS platforms?](https://www.g2.com/discussions/does-appcast-integrate-with-common-ats-platforms) - 1 comment, 2 upvotes
  - [How does Appcast help companies improve their recruiting efforts?](https://www.g2.com/discussions/how-does-appcast-help-companies-improve-their-recruiting-efforts) - 1 comment, 2 upvotes
  - [What is programmatic job advertising and how can it help my company hire more efficiently?](https://www.g2.com/discussions/what-is-programmatic-job-advertising-and-how-can-it-help-my-company-hire-more-efficiently) - 1 comment, 2 upvotes

- [View Appcast pricing details and edition comparison](https://www.g2.com/products/appcast/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-24+19%3A13%3A48+-0500&secure%5Bsession_id%5D=a94a66be-001c-47c8-8c13-bfcf19746427&secure%5Btoken%5D=52c5b705cb1d3a42ba1813cd486e1645be178aaccaf1c37d304129cb239cf9a1&format=llm_user)
## Appcast Integrations
  - [Able by Bullhorn](https://www.g2.com/products/able-by-bullhorn/reviews)
  - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews)
  - [Avature](https://www.g2.com/products/avature/reviews)
  - [BambooHR](https://www.g2.com/products/bamboohr/reviews)
  - [BrassRing](https://www.g2.com/products/brassring/reviews)
  - [Bullhorn](https://www.g2.com/products/bullhorn/reviews)
  - [Crelate](https://www.g2.com/products/crelate/reviews)
  - [Fountain](https://www.g2.com/products/fountain/reviews)
  - [Greenhouse](https://www.g2.com/products/greenhouse/reviews)
  - [ICIMS](https://www.g2.com/products/icims/reviews)
  - [Indeed Hiring Platform](https://www.g2.com/products/indeed-hiring-platform/reviews)
  - [JazzHR](https://www.g2.com/products/jazz-co/reviews)
  - [Jobvite](https://www.g2.com/products/jobvite/reviews)
  - [Lever](https://www.g2.com/products/lever/reviews)
  - [LinkedIn Recruitment Marketing](https://www.g2.com/products/linkedin-recruitment-marketing/reviews)
  - [Oracle Cloud Data Management](https://www.g2.com/products/oracle-oracle-cloud-data-management/reviews)
  - [Paradox](https://www.g2.com/products/paradox/reviews)
  - [Phenom Applied AI](https://www.g2.com/products/phenom-applied-ai/reviews)
  - [Pinpoint](https://www.g2.com/products/pinpoint-hq-pinpoint/reviews)
  - [SmartRecruiters](https://www.g2.com/products/smartrecruiters/reviews)
  - [UKG Pro](https://www.g2.com/products/ukg-pro/reviews)
  - [Workable](https://www.g2.com/products/workable/reviews)
  - [Workday Recruiting](https://www.g2.com/products/workday-recruiting/reviews)

## Appcast Features
**Job Ad Creation**
- Targeted Ads
- Predict Performance

**Generative AI**
- AI Text Generation

**Platform Basics**
- Interoperability
- Performance
- Integrations

**Purchasing**
- Budgeting
- Automate Purchasing
- Job Site Publishing

**Platform Content**
- Employer Branding
- Social Recruiting

**Tracking**
- Real Time Adjustments
- Analytics

**Platform Performance**
- Automation
- File Sharing
- Reporting

**Platform Additional Functionality**
- Dashboard
- Mobility

## Top Appcast Alternatives
  - [Joveo](https://www.g2.com/products/joveo/reviews) - 4.8/5.0 (118 reviews)
  - [Radancy](https://www.g2.com/products/radancy/reviews) - 4.7/5.0 (196 reviews)
  - [Veritone Hire Programmatic (formerly PandoLogic)](https://www.g2.com/products/veritone-hire-programmatic-formerly-pandologic/reviews) - 4.2/5.0 (62 reviews)

