Apollo.io Reviews (9,699)

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Apollo.io Reviews (9,699)

View 2 Video Reviews
4.7
9,699 reviews

What do users say?

Generated using AI from real user reviews
Users consistently praise Apollo.io for its ease of use and extensive contact database, which streamline the process of finding and reaching out to leads. The platform's ability to integrate various sales tools into one system enhances efficiency, allowing users to manage outreach campaigns effectively. However, some users note that data accuracy can be inconsistent, particularly for smaller companies.

Pros & Cons

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Bibhu P.
BP
Bibhu P.
Founder's Office- Growth and Strategy
Small-Business (50 or fewer emp.)
"Its was amazing and so easy to use."
5/5
What do you like best about Apollo.io?

I had a great experience using Apple when I first had to get leads fro LinkedIn to build a B2B pipeline. It was so easy to use and gave quality results for email ID and phone number. Reaching out to CXO, Founding Teams, investors became so easy. I have been frequently using Apollo for 8-9 months now. Review collected by and hosted on G2.com.

What do you dislike about Apollo.io?

I didn't see any downsides as of now. I have always received really good results. Review collected by and hosted on G2.com.

Manzar I.
MI
Manzar I.
Sales Manager
Marketing and Advertising
Enterprise (> 1000 emp.)
"The Best All-in-One Platform for Global Outbound Sales"
4.5/5
What do you like best about Apollo.io?

I use Apollo every day to find and manage new customers across EMEA and the US markets. The interface and overall performance are great because the platform is very easy to navigate and stays fast even when I am handling large lists of leads. I really value the AI and intelligence features, especially the intent signals that helped me identify the right time to reach out to enterprise accounts like Zalando and JD Sports. The integrations are also a huge plus as the tool connects perfectly with Salesforce, keeping all my data synced in one place automatically. The onboarding process was simple to follow, and the support resources made it easy for me to start building a pipeline quickly. Overall, the ROI has been excellent because I reduced my manual research time by 60%, which allowed me to build a $2M+ qualified pipeline and close significant revenue. Review collected by and hosted on G2.com.

What do you dislike about Apollo.io?

One thing I dislike is that when I import data from Sales Navigator, Apollo sometimes changes a person’s job title or company name. That makes the data less accurate, and I end up having to correct it manually.

Also, the LinkedIn extension doesn’t allow bulk uploads of a large number of leads at once. You can only save 25 people at a time, which feels slow when I’m trying to build a bigger list.

Another frustrating issue is that when I add multiple people from the same company, the tool asks me to choose the domain every single time. It would be much better if it automatically remembered the domain for that company. Review collected by and hosted on G2.com.

PH
Pavitra H.
Senior Sales Executive
Mid-Market (51-1000 emp.)
"Supercharges Lead Generation with Ease"
4.5/5
What do you like best about Apollo.io?

I like how Apollo.io improves my lead generation by effectively searching for mobile numbers and email IDs. It's easy to filter and search for desired companies, and the Chrome extensions make my work straightforward. I appreciate the quick search of data when I'm working on multiple accounts. The initial setup was very easy, which was a nice surprise. Review collected by and hosted on G2.com.

What do you dislike about Apollo.io?

Probably mention accurate mobile number if head office number also mentioned Review collected by and hosted on G2.com.

Ananya V.
AV
Ananya V.
Data Analyst
Small-Business (50 or fewer emp.)
"Efficient All-in-One Sales Platform for Smarter Prospecting"
4.5/5
What do you like best about Apollo.io?

I like best about Apollo.io is its all-in-one platform that combines a large contact database with powerful outreach and automation tools. It makes it easy to find targeted leads, manage campaigns, and track performance—all in one place, saving time and improving sales efficiency. Review collected by and hosted on G2.com.

What do you dislike about Apollo.io?

One downside of Apollo.io is that its data accuracy can sometimes be inconsistent, with outdated or incorrect contact details. The interface can also feel overwhelming for new users, and some advanced features are locked behind higher pricing plans. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
UI
Verified User in Information Technology and Services
Mid-Market (51-1000 emp.)
"All-in-One Outbound Platform That Streamlines Prospecting Fast"
5/5
What do you like best about Apollo.io?

Apollo brings prospect data and outbound tooling under one roof, no juggling multiple platforms or paying for separate tools. Finding contacts, building lists, and running email sequences all happen in one place, which keeps the workflow clean and fast.

The contact database is extensive and well-filtered, so zeroing in on the right people at the right companies doesn't take long. The Chrome extension is a quiet but solid win, pulling verified contact details and adding prospects to lists straight from LinkedIn without switching tabs saves more time than you'd expect.

For what it offers, the value-to-cost ratio is hard to beat. It's become a core part of how we run outbound. Review collected by and hosted on G2.com.

What do you dislike about Apollo.io?

Honestly, not much - it does what it promises. The only real learning curve is the feature density; there's a lot to take in upfront. But once the workflow clicks, it becomes second nature pretty quickly. Stable, reliable, and easy to count on day-to-day. Review collected by and hosted on G2.com.

Moises  R.
MR
Moises R.
Sales Manager
Mid-Market (51-1000 emp.)
"Apollo: My Go-To Tool for Accurate Lead Data"
5/5
What do you like best about Apollo.io?

What I love most about Apollo is that, out of all the tools I use daily for lead generation, it consistently provides the most accurate and up-to-date contact information. Review collected by and hosted on G2.com.

What do you dislike about Apollo.io?

While I find Apollo to be a valuable tool, I've noticed that sometimes Sales Navigator's search engine pulls up a few more contacts than Apollo does. Although this isn't a frequent occurrence, it's something to keep in mind. Additionally, when extracting information from contact profiles on devices with less powerful processors, the process can be a bit slow, especially when opening multiple sub-tabs. Review collected by and hosted on G2.com.

Misael S.
MS
Misael S.
Tourism Sales Specialist
Mid-Market (51-1000 emp.)
"Intuitive Prospecting and Robust Contact Database with Apollo.io"
4/5
What do you like best about Apollo.io?

Apollo.io has been a great tool for prospecting and outreach. The platform is intuitive and easy to navigate, even for those who are newer to sales outreach tools. The contact database is robust and made it straightforward to identify and connect with the right people at target organizations. Review collected by and hosted on G2.com.

What do you dislike about Apollo.io?

One area for improvement is data accuracy — some contacts had outdated information, which occasionally led to higher email bounce rates than expected. Additionally, while the core features are easy to use, there is a bit of a learning curve when navigating the more advanced functionality. Review collected by and hosted on G2.com.

Mitali V.
MV
Mitali V.
Senior Associate - Client Engagement | EU + ME + India
Consulting
Mid-Market (51-1000 emp.)
"Apollo.io: Powerful Outbound Sales Platform with Clean UI and Strong LinkedIn Extension"
4/5
What do you like best about Apollo.io?

Apollo.io is a powerhouse for outbound sales, bringing data intelligence and multi-channel sequencing together in a single tool. The UI/UX feels clean and intuitive, and the Chrome extension is especially strong—it lets me source verified leads directly from LinkedIn without any manual data entry.

The CRM integrations also help keep our pipeline tidy, with no duplicate issues, and the platform stays fast even when I’m working with massive list exports. Onboarding new team members is straightforward thanks to solid self-serve support. By replacing separate tools for sourcing, verification, and emailing, Apollo delivers an impressive ROI/pricing structure that cuts our tech stack overhead while still boosting meeting conversion rates. Review collected by and hosted on G2.com.

What do you dislike about Apollo.io?

While the platform is excellent overall, there are a few areas that could use refinement. On the UI/UX and performance side, the web interface can show noticeable lag or occasionally freeze when running highly complex searches or loading very large lists.

For integrations, the standard CRM sync works well, but custom field mapping can feel a bit rigid at times, which forces manual workarounds to make sure data aligns cleanly across systems. In addition, the AI/Intelligence features especially the AI email writercan produce copy that comes across as too generic or formulaic, so I often need to do heavy manual editing to make it sound natural.

How this impacts my workflow / Suggestions for improvement:

The UI lag slows down prospecting sprints, and the inflexible integration setup creates unnecessary admin overhead during initial database cleanups. Apollo could improve significantly by optimizing web performance for large data volumes, providing more flexible and granular custom-mapping tools for CRM integrations, and training its AI writer to better adapt to specific industry tones or custom brand guidelines. Review collected by and hosted on G2.com.

Lila S.
LS
Lila S.
Owner
Small-Business (50 or fewer emp.)
"Why Apollo.io Has Revolutionized Our B2B Sales Process"
4/5
What do you like best about Apollo.io?

Since writing this review, we've been especially impressed with Apollo's continued improvements to their intent data and AI-powered recommendations. The platform keeps getting smarter at surfacing the right prospects at the right time, which has made our outreach even more targeted. It's clear the team is constantly investing in the product. Review collected by and hosted on G2.com.

What do you dislike about Apollo.io?

Anything that Apollo.io can improve?

Previous Response: There are some drawbacks. The learning curve is steep, and pricing isn't cheap, especially for larger teams. I've occasionally encountered outdated contact information, and the platform can slow down during peak hours. Email sending limits can also restrict high-volume campaigns. Despite these limitations, the ROI has been clear. Our prospecting efficiency has doubled, and conversion rates are up 30% since implementation. While it might be overkill for small teams, Apollo.io is a worthwhile investment for growing B2B sales operations. The bottom line: Apollo.io has earned its place as our team's go-to sales intelligence platform by delivering real, measurable results. Show Less Review collected by and hosted on G2.com.

AK
Akshata K.
Marketing Manager
Mid-Market (51-1000 emp.)
"Apollo.io Streamlines Prospecting and Outreach for a More Efficient Sales Workflow"
5/5
What do you like best about Apollo.io?

What I like best about Apollo.io is how it brings prospecting and outreach together in one place. It makes it much easier to find the right contacts, get reliable information about them, and reach out without switching between multiple tools. The filtering options are very useful for narrowing down the exact audience we want to target, & the platform saves a lot of time in the research process. Overall, it helps make the sales workflow more organised and efficient. Review collected by and hosted on G2.com.

What do you dislike about Apollo.io?

One thing I sometimes find challenging about Apollo.io is that the data accuracy can vary for certain contacts, so it occasionally requires additional verification before outreach. Also, the platform has many features, which is great, but it can feel a little overwhelming at first for new users to navigate and fully utilize everything. A slightly more streamlined interface or clearer on boarding guidance could make the experience even better. Review collected by and hosted on G2.com.