--- title: Apollo.io Reviews meta\_title: 'Apollo.io Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 9718 reviews by the users' company size, role or industry to find out how Apollo.io works for a business like yours. aggregate\_rating: rating\_value: 4.7 review\_count: 9718 scale: '5' date\_modified: '2026-08-11' parent\_category: name: Sales Tools url: https://www.g2.com/categories/sales-tools ---

### Apollo.io Pros and Cons: Top 5 Advantages and Disadvantages

#### Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users appreciate the **ease of use** of Apollo.io, enjoying a simple interface that streamlines their workflow. [(1587 mentions)](https://www.g2.com/products/apollo-io/reviews?filters%5Bsentiment_snippet%5D=1086559&qs=pros-and-cons#reviews)

Users highlight Apollo.io for its **streamlined lead generation** , enhancing accessibility and efficiency in sales prospecting. [(1349 mentions)](https://www.g2.com/products/apollo-io/reviews?filters%5Bsentiment_snippet%5D=1081212&qs=pros-and-cons#reviews)

Users value the **comprehensive database and seamless automation** of Apollo.io for efficient prospecting and support. [(1321 mentions)](https://www.g2.com/products/apollo-io/reviews?filters%5Bsentiment_snippet%5D=1078376&qs=pros-and-cons#reviews)

Users appreciate the **mass automation and personalization** features of Apollo.io, significantly enhancing their outreach efficiency. [(1317 mentions)](https://www.g2.com/products/apollo-io/reviews?filters%5Bsentiment_snippet%5D=1079935&qs=pros-and-cons#reviews)

Users value the **time-saving automation** of Apollo.io, streamlining outreach and enhancing overall productivity. [(1123 mentions)](https://www.g2.com/products/apollo-io/reviews?filters%5Bsentiment_snippet%5D=1079023&qs=pros-and-cons#reviews)

Users find the **limited CRM integration** options frustrating, wishing for more features in the basic plan. [(559 mentions)](https://www.g2.com/products/apollo-io/reviews?filters%5Bsentiment_snippet%5D=1079993&qs=pros-and-cons#reviews)

Users experience **inaccurate data** on Apollo.io, requiring manual verification and leading to unreliable contact information. [(469 mentions)](https://www.g2.com/products/apollo-io/reviews?filters%5Bsentiment_snippet%5D=1078514&qs=pros-and-cons#reviews)

Users find the **learning curve steep** and the UI clunky, making effective navigation challenging. [(458 mentions)](https://www.g2.com/products/apollo-io/reviews?filters%5Bsentiment_snippet%5D=1078975&qs=pros-and-cons#reviews)

Users find Apollo.io's **limited features** restrictive, particularly regarding CRM integrations and sequence allowances in cheaper plans. [(431 mentions)](https://www.g2.com/products/apollo-io/reviews?filters%5Bsentiment_snippet%5D=1080788&qs=pros-and-cons#reviews)

Users experience **data inaccuracy** with Apollo.io, finding outdated or incorrect contact information hampers effective outreach efforts. [(420 mentions)](https://www.g2.com/products/apollo-io/reviews?filters%5Bsentiment_snippet%5D=1079809&qs=pros-and-cons#reviews)

### 5 Pros or Advantages of Apollo.io

##### 1. Ease of Use

Users appreciate the **ease of use** of Apollo.io, enjoying a simple interface that streamlines their workflow.
[
See 1587 mentions
](https://www.g2.com/products/apollo-io/reviews?filters%5Bsentiment_snippet%5D=1086559&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Mohit D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mohit D.")
MD

Mohit D.

Small-Business (50 or fewer emp.)

5.0/5

"Mulitple Usage"

What do you like about Apollo.io?

Easy to find emails of prspects. Help in email marketing.

MB

Mohammad B.

Small-Business (50 or fewer emp.)

5.0/5

"Most useful lead generation tool ever used"

What do you like about Apollo.io?

It adapted the requirements and deliver accordingly

##### 2. Lead Generation

Users highlight Apollo.io for its **streamlined lead generation** , enhancing accessibility and efficiency in sales prospecting.
[
See 1349 mentions
](https://www.g2.com/products/apollo-io/reviews?filters%5Bsentiment_snippet%5D=1081212&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Mohit D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mohit D.")
MD

Mohit D.

Small-Business (50 or fewer emp.)

5.0/5

"Mulitple Usage"

What do you like about Apollo.io?

Easy to find emails of prspects. Help in email marketing.

MB

Mohammad B.

Small-Business (50 or fewer emp.)

5.0/5

"Most useful lead generation tool ever used"

What do you like about Apollo.io?

It adapted the requirements and deliver accordingly

##### 3. Features

Users value the **comprehensive database and seamless automation** of Apollo.io for efficient prospecting and support.
[
See 1321 mentions
](https://www.g2.com/products/apollo-io/reviews?filters%5Bsentiment_snippet%5D=1078376&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User")
U

Verified User

Small-Business (50 or fewer emp.)

4.5/5

"i used this site to get linkedin profile of company i want to pitch my service at"

What do you like about Apollo.io?

Getting access to LinkedIn profiles, email, and company insights is really useful.

 ![Ben C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ben C.")
BC

Ben C.

Mid-Market (51-1000 emp.)

5.0/5

"Essential Tool for Effortless Lead Generation"

What do you like about Apollo.io?

Apollo.io has been a game changer for outbound efforts. The data quality is strong, the interface is intuitive, and the sequencing tools make it easy

##### 4. Helpful

Users appreciate the **mass automation and personalization** features of Apollo.io, significantly enhancing their outreach efficiency.
[
See 1317 mentions
](https://www.g2.com/products/apollo-io/reviews?filters%5Bsentiment_snippet%5D=1079935&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Mohit D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mohit D.")
MD

Mohit D.

Small-Business (50 or fewer emp.)

5.0/5

"Mulitple Usage"

What do you like about Apollo.io?

Easy to find emails of prspects. Help in email marketing.

 ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User")
U

Verified User

Small-Business (50 or fewer emp.)

4.5/5

"i used this site to get linkedin profile of company i want to pitch my service at"

What do you like about Apollo.io?

Getting access to LinkedIn profiles, email, and company insights is really useful.

##### 5. Time-saving

Users value the **time-saving automation** of Apollo.io, streamlining outreach and enhancing overall productivity.
[
See 1123 mentions
](https://www.g2.com/products/apollo-io/reviews?filters%5Bsentiment_snippet%5D=1079023&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Mohit D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mohit D.")
MD

Mohit D.

Small-Business (50 or fewer emp.)

5.0/5

"Mulitple Usage"

What do you like about Apollo.io?

Easy to find emails of prspects. Help in email marketing.

 ![Ben C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ben C.")
BC

Ben C.

Mid-Market (51-1000 emp.)

5.0/5

"Essential Tool for Effortless Lead Generation"

What do you like about Apollo.io?

Apollo.io has been a game changer for outbound efforts. The data quality is strong, the interface is intuitive, and the sequencing tools make it easy

### 5 Cons or Disadvantages of Apollo.io

##### 1. Missing Features

Users find the **limited CRM integration** options frustrating, wishing for more features in the basic plan.
[
See 559 mentions
](https://www.g2.com/products/apollo-io/reviews?filters%5Bsentiment_snippet%5D=1079993&qs=pros-and-cons#reviews)

See Related User Reviews

MB

Mohammad B.

Small-Business (50 or fewer emp.)

5.0/5

"Most useful lead generation tool ever used"

What do you dislike about Apollo.io?

UI and UX could be lot easier for new customers

 ![Nitesh S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Nitesh S.")
NS

Nitesh S.

Small-Business (50 or fewer emp.)

5.0/5

"A Game-Changer for Seamless Prospect Dialing"

What do you dislike about Apollo.io?

I keep running into a glitch when I use the parallel dialer at a speed setting of five. It causes problems when trying to dial five prospects at once,

##### 2. Inaccurate Data

Users experience **inaccurate data** on Apollo.io, requiring manual verification and leading to unreliable contact information.
[
See 469 mentions
](https://www.g2.com/products/apollo-io/reviews?filters%5Bsentiment_snippet%5D=1078514&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User")
U

Verified User

Small-Business (50 or fewer emp.)

4.0/5

"Effortless Lead Generation with Seamless LinkedIn Integration"

What do you dislike about Apollo.io?

I wish Apollo.io would increase the number of data provided and offer the latest emails of people to avoid old emails or generic emails like gmails wh

 ![Deborah P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Deborah P.")
DP

Deborah P.

Small-Business (50 or fewer emp.)

5.0/5

"Apollo on top!"

What do you dislike about Apollo.io?

Gathering more data would always be a good area to improve, since it could reduce the need to rely on three or four different tools.

##### 3. Learning Curve

Users find the **learning curve steep** and the UI clunky, making effective navigation challenging.
[
See 458 mentions
](https://www.g2.com/products/apollo-io/reviews?filters%5Bsentiment_snippet%5D=1078975&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User")
U

Verified User

Small-Business (50 or fewer emp.)

4.5/5

"i used this site to get linkedin profile of company i want to pitch my service at"

What do you dislike about Apollo.io?

It's a big site with a lot of functionalities and learning them all is quite difficult

 ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User")
U

Verified User

Small-Business (50 or fewer emp.)

5.0/5

"Helpful tool for prospecting and outreach"

What do you dislike about Apollo.io?

Pricing could be more flexible, especially for smaller teams. The platform also has a bit of a learning curve when you first start using it.

##### 4. Limited Features

Users find Apollo.io's **limited features** restrictive, particularly regarding CRM integrations and sequence allowances in cheaper plans.
[
See 431 mentions
](https://www.g2.com/products/apollo-io/reviews?filters%5Bsentiment_snippet%5D=1080788&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User")
U

Verified User

Small-Business (50 or fewer emp.)

2.5/5

"Pretty OK"

What do you dislike about Apollo.io?

The platform seems like it was built by teenagers that have never used enterprise software or who have never done volume prospecting. It does a lot,

 ![Tiago F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Tiago F.")
TF

Tiago F.

Small-Business (50 or fewer emp.)

4.0/5

"Facilitate Outreaches with Intelligent Automation"

What do you dislike about Apollo.io?

Yes, the integration with LinkedIn leaves something to be desired. Previously it was semi-manual, I was able to generate them and make them work in th

##### 5. Data Inaccuracy

Users experience **data inaccuracy** with Apollo.io, finding outdated or incorrect contact information hampers effective outreach efforts.
[
See 420 mentions
](https://www.g2.com/products/apollo-io/reviews?filters%5Bsentiment_snippet%5D=1079809&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User")
U

Verified User

Small-Business (50 or fewer emp.)

4.0/5

"Effortless Lead Generation with Seamless LinkedIn Integration"

What do you dislike about Apollo.io?

I wish Apollo.io would increase the number of data provided and offer the latest emails of people to avoid old emails or generic emails like gmails wh

 ![Moises R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Moises R.")
MR

Moises R.

Mid-Market (51-1000 emp.)

5.0/5

"Apollo: My Go-To Tool for Accurate Lead Data"

What do you dislike about Apollo.io?

While I find Apollo to be a valuable tool, I've noticed that sometimes Sales Navigator's search engine pulls up a few more contacts than Apollo does.

 ![Aiman K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Aiman K.")
AK

Aiman K.

strategic project lead

Research

Mid-Market (51-1000 emp.)

1/19/2026

"Apollo.io Streamlines Prospecting with Accurate Data and Seamless CRM Integrations"

5/5

What do you like best about Apollo.io?

What I like most about Apollo.io is how much time it saves me on prospecting and outreach. The contact and company data feels accurate and is easy to navigate, so finding the right leads is quick and straightforward. I also really appreciate the robust filters and the seamless CRM integrations, which help keep everything organized and moving efficiently. Overall, it streamlines my workflow and lets me focus on building real connections instead of spending time hunting down information. Review collected by and hosted on G2.com.

What do you dislike about Apollo.io?

One thing I don’t like about Apollo.io is that it can sometimes feel overwhelming, especially for new users. There are a lot of features and filters, which are powerful, but it takes time to fully understand them and use them effectively. Data accuracy can also be inconsistent at times, so contacts may occasionally need to be verified. On top of that, some advanced features and higher usage limits are locked behind paid plans, which can feel restrictive when you’re trying to scale outreach. Overall, it’s a strong tool, but it comes with a learning curve and a few practical limitations. Review collected by and hosted on G2.com.

What problems is Apollo.io solving and how is that benefiting you?

Apollo.io addresses the problem of inefficient, time-consuming prospecting by centralizing lead discovery, contact data, and outreach tools in one place. Rather than jumping between multiple platforms to find prospects, verify contact details, and manage outreach, Apollo pulls these steps into a single, streamlined workflow.

For me, this translates into major time and effort savings. I can quickly pinpoint the right companies and decision-makers using advanced filters, access accurate contact information, and start personalized outreach without leaving the platform. The CRM integrations also help keep my data clean and up to date, which reduces manual work and unnecessary follow-ups. Overall, Apollo helps me work smarter and move faster, so I can spend more time on meaningful conversations and relationship-building instead of administrative tasks or lead research. Review collected by and hosted on G2.com.

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Current UserValidated ReviewerSource: Organic

 ![Emilia G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Emilia G.")
EG

Emilia G.

Partnerships Manager

Small-Business (50 or fewer emp.)

5/5/2026

"Simple, User-Friendly Interface with Accurate Lead Information"

4/5

What do you like best about Apollo.io?

I like that the interface is simple and user-friendly. I was able to find accurate lead information for the contacts my team and company intended to target, and I managed to establish contact with most of them. Review collected by and hosted on G2.com.

What do you dislike about Apollo.io?

I found that many contacts and their details weren’t always accurate or up to date. The feature that connects to LinkedIn often didn’t refresh when people changed roles or companies, which made parts of my prospecting process take a bit longer. I also ran into a few email bounces when using the email information for certain contacts, which suggested that the email domain Apollo pulled for those contacts wasn’t correct. Review collected by and hosted on G2.com.

What problems is Apollo.io solving and how is that benefiting you?

It helped me establish a clear, defined process for my team’s contact mining and cold outreach, which made our workflow more consistent and easier to follow. Review collected by and hosted on G2.com.

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Our network of Icons are G2 members who are recognized for their outstanding contributions and commitment to helping others through their expertise.G2 Icon
5/7/2026
Validated ReviewerIncentivizedSource: G2 invite

 ![Ruchira S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ruchira S.")
RS

Ruchira S.

Business Development Associate

Enterprise (\> 1000 emp.)

7/6/2026

"Apollo.io: Streamlined Sales Process with Great Flexibility"

5/5

What do you like best about Apollo.io?

I use Apollo.io for my sales process and I appreciate how it helps to identify, qualify, and verify leads effectively. I really like the outbound call activity status for B2B, as it seems very useful. The extension with apps like LinkedIn is also fantastic because it gives a great view of my pipeline. I switched from other products to Apollo.io because of the great flexibility and control it offers over CRM. The initial setup was a breeze—definitely a 10 out of 10. Review collected by and hosted on G2.com.

What do you dislike about Apollo.io?

I experience issues with email bouncing back. Review collected by and hosted on G2.com.

What problems is Apollo.io solving and how is that benefiting you?

I use Apollo.io to identify, qualify, and verify leads, which streamlines my sales process. Review collected by and hosted on G2.com.

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Validated ReviewerIncentivizedSource: Seller invite

AS

Aman S.

Marketing Manager

Mid-Market (51-1000 emp.)

1/15/2026

"Apollo Streamlines Prospecting with an All-in-One Outbound Workflow"

4/5

What do you like best about Apollo.io?

Apollo stands out for how quickly it turns prospecting into action. Instead of spending time jumping between tools for data, enrichment, and outreach, everything sits in one workflow. The ability to filter prospects by very specific criteria and immediately push them into sequences makes outbound efforts faster and more focused, especially for B2B teams. Review collected by and hosted on G2.com.

What do you dislike about Apollo.io?

One downside is that not all contact data is consistently reliable across regions, which means occasional manual validation is still necessary. The platform also packs in a lot of functionality, so it can feel dense at first and take time to fully understand which features matter most for your use case. Some useful capabilities are also tied to higher plans. Review collected by and hosted on G2.com.

What problems is Apollo.io solving and how is that benefiting you?

Apollo.io solves the inefficiency of traditional B2B prospecting where lead discovery, enrichment, and outreach are handled in separate tools. By centralizing these steps, it removes friction from the outbound process and reduces the time spent on setup and data cleanup. This benefits us by speeding up lead generation, improving targeting quality, and enabling more consistent outreach without increasing manual effort. Review collected by and hosted on G2.com.

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Current UserValidated ReviewerSource: Organic

 ![Sakshi S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sakshi S.")
SS

Sakshi S.

Business Development Executive

Mid-Market (51-1000 emp.)

4/1/2026

"Powerful Data Extraction Yet Needs Accuracy Improvement"

4/5

What do you like best about Apollo.io?

I use Apollo.io for bulk data extraction for email marketing, and it's very easy to set up everything. I really like getting verified email IDs and specific technology or industry-based company data, which helps me target my campaigns more effectively. The new Lookalike feature is great; I just put a company URL, and Apollo.io shares similar companies' data with me. It's particularly helpful when targeting specific industries, as I can easily find similar clients in my desired markets. Review collected by and hosted on G2.com.

What do you dislike about Apollo.io?

Apollo.io does not provide 100% accurate technology-based data. It provides 70% accurate and 30% mixed with other tech data. Sometimes, when I cross-verify the data for specific users like Magento, only 50% are from Magento, and the others are from different technologies like Shopify, WordPress, or WooCommerce. Review collected by and hosted on G2.com.

What problems is Apollo.io solving and how is that benefiting you?

I use Apollo.io for bulk data extraction in email marketing. It provides verified emails and specific technology or industry data, helping me target campaigns. I like the Lookalike feature for finding similar companies, though technology data accuracy could improve. Review collected by and hosted on G2.com.

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Validated ReviewerIncentivizedSource: G2 invite

 ![KharanKumar R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "KharanKumar R.")
KR

KharanKumar R.

Data Analyst

Computer Software

Mid-Market (51-1000 emp.)

9/26/2025

"Apollo.io for lead generation of client to convert."

5/5

What do you like best about Apollo.io?

Apollo.io mainly helps to find out the target client company contact details which is easy to use and helps to get the required person. we use in our marketing team and convert to a lead for which apollo is very helpful. Review collected by and hosted on G2.com.

What do you dislike about Apollo.io?

No I don't have anything to dislike currently everything satisfied for me. Review collected by and hosted on G2.com.

What problems is Apollo.io solving and how is that benefiting you?

Apollo.io is solving our problem by providing correct client personal data and benefiting by sending mail to client and get poc for the project. Also we give the client free use for few days our model for those client we specifically choose them from apollo. Review collected by and hosted on G2.com.

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Our network of Icons are G2 members who are recognized for their outstanding contributions and commitment to helping others through their expertise.G2 Icon
4/30/2026
Current UserValidated ReviewerIncentivizedSource: G2 invite

RD

Rahul D.

Sr. Business Development Representative

Small-Business (50 or fewer emp.)

8/30/2024

"Elevates Lead Generation with Ease"

5/5

What do you like best about Apollo.io?

I have been using Apollo.io for finding contacts, emails, and phone numbers, which is great for generating leads. It helps with running email sequences for cold outreach, and its AI-generated email suggestions are a big plus for creating personalized emails for different industries and prospects. I like how easy it is to navigate, with the features necessary for prospecting and lead generation being available, along with a vast database of millions of contacts. It's easy to enrich emails using various databases. The email sequence and the statistics dashboard are very helpful for tracking email open rates, deliverability, and replies. I also found the initial setup of Apollo.io to be very easy. Review collected by and hosted on G2.com.

What do you dislike about Apollo.io?

Sometimes there are some issues in the UI, if you open the contacts and click on the company of that contact it shows the previous contact's company which you have recently opened. If you refresh the tab and click again, then it shows the correct one. Review collected by and hosted on G2.com.

What problems is Apollo.io solving and how is that benefiting you?

I use Apollo.io to find contacts, emails, and phone numbers, run email sequences, and generate leads. It helps with company insights, finding relevant prospects with buying intent, and creating AI-generated personalized emails for better outreach and response rates. Review collected by and hosted on G2.com.

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3/30/2026
Validated ReviewerIncentivizedSource: G2 invite

 ![Sonvir S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sonvir S.")
SS

Sonvir S.

Team Leader

Enterprise (\> 1000 emp.)

8/11/2026

Guest users or non-business users of the software, not included in G2 scores.

"All-in-One, Budget-Friendly Prospecting with Apollo.io"

5/5

What do you like best about Apollo.io?

The best thing about Apollo.io is its all-in-one setup that combines a massive B2B contact database with built-in email sequencing and CRM tools, giving small teams a budget-friendly way to find and contact leads. Review collected by and hosted on G2.com.

What do you dislike about Apollo.io?

Outdated or incorrect email addresses and phone numbers require manual verification. Review collected by and hosted on G2.com.

What problems is Apollo.io solving and how is that benefiting you?

Apollo.io solves the fragmentation of sales tools by combining a massive B2B contact database, email engagement sequences, and CRM data enrichment into a single platform. This saves time on manual research, reduces software costs, and streamlines outbound lead generation. Review collected by and hosted on G2.com.

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Validated ReviewerIncentivizedSource: G2 invite

 ![Shimmy M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Shimmy M.")
SM

Shimmy M.

Founder/CEO

Small-Business (50 or fewer emp.)

5/6/2026

"Apollo.io Keeps Info at My Fingertips Across Apps and Extensions"

4.5/5

What do you like best about Apollo.io?

The ability to check for information through the various apps and extensions is awesome - I don't have to search around or copy and paste - Apollo.io is where I need it. Review collected by and hosted on G2.com.

What do you dislike about Apollo.io?

The only downside i can think of is when I'm not creative enough to find the right departments to reach out to. Review collected by and hosted on G2.com.

What problems is Apollo.io solving and how is that benefiting you?

It is helping me to quickly survey and reach out to individuals who are typically interested in the type of services we provide. The data is pretty great. Even if a deal doesn't happen, I've managed to grow my network. Review collected by and hosted on G2.com.

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Current UserValidated ReviewerIncentivizedSource: G2 invite

 ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software")
UC

Verified User in Computer Software

Enterprise (\> 1000 emp.)

5/27/2026

"Begging you not to buy this, save your GTM org"

0/5

What do you like best about Apollo.io?

There is nothing I like about this platform. I am an AE expected to make 20+ dials and 50+ touches per day, this platform makes it incredibly IMPOSSIBLE to do this at scale. The interface is NOT intuitive and creates more problems than good. I MISS Outreach and Gong SO much. Review collected by and hosted on G2.com.

What do you dislike about Apollo.io?

There is not one thing I like about this platform. It makes high volume outreach incredible difficult and slows down my process. The enrichment of contacts (phone numbers and email) take a very long time to populate and 90% of the time is not accurate Review collected by and hosted on G2.com.

What problems is Apollo.io solving and how is that benefiting you?

It is the GTM system my employer has chosen and apparently ruined our deliverability in our email domain. Absolute nightmare do not buy this Review collected by and hosted on G2.com.

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Current UserValidated ReviewerSource: Organic

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