Amazon Advertising Pros and Cons

Vast audience, Targeting options, high purchase intent Review collected by and hosted on G2.com.

Complexity, dependency on Amazon, limited creativity Review collected by and hosted on G2.com.

I love the easy to use interface of amazon advertising. It allows me to see performance by setting up my own KPI metric dashboard. Also, different cuts and slices of data is possible while the ads are running. Review collected by and hosted on G2.com.

I would wish to see large duration of data as sometimes we ought to compare performance basis LYSP. But current platform gives ads data of last 3 months only. Like to like comparison on the platforms gets tougher. Review collected by and hosted on G2.com.

Amazon Advertising provided the best services regarding Business advertising.

For advertisement using the Display Advertising, Video Advertising for the connect peoples & Client target. Amazon Advertising help to grow our business and organisations through the advertisement.

Amazon Advertising teams working very well to grow our business and organisations. Review collected by and hosted on G2.com.

As user nothing to say dislike about the Amazon Advertising.it is very good plateform for the Advertisement our business & product. Review collected by and hosted on G2.com.

My product got a lot of eyeballs and I was not expecting this much of return initially but when the ads started getting me conversion I was extremely happy. I was able to target the right audience for my product. Review collected by and hosted on G2.com.

Setting up of the campaign seems a bit too tough, the complicated process can be streamlined. Also the cost for bidding is a little too high, if the same can be reduced, it would be perfect for e commerce companies. Review collected by and hosted on G2.com.

The biggest plus point of Amazon Advertising for me is its hassle free usability and effective experience. Be it the terms of fee payment or customer reach, I faced no issues with Amazon Advertising whatsoever. Review collected by and hosted on G2.com.

As of now, I'm yet to encounter any negative or down side while using Amazon Advertising? Also, I'm pretty sure things will move only in upward direction in upcoming times. Review collected by and hosted on G2.com.

One of the best DSP for programmatic. Very helpful in reaching consumers quickly. Amazon DSP platform UI is also very friendly. All the required metrics are easy to find on the platform. Also, getting better results among all the e-commerce platforms. Review collected by and hosted on G2.com.

Sometimes the platform takes time to update the user interface. So it becomes little time taking thing. The ad uploading is quite a time taking process. The platform glitch is the only thing where it needs to improve. Review collected by and hosted on G2.com.

Amazon DSP offers advanced targeting, access to valuable customer data, diverse ad formats, cross-channel reach, real-time optimization, and integration with Amazon Advertising. These features benefit advertisers by enabling precise audience targeting, maximizing reach, optimizing campaigns, and measuring performance effectively. Review collected by and hosted on G2.com.

Some potential considerations with Amazon DSP include its complexity for newcomers, a learning period required for optimal campaign performance, higher budget requirements, limited control over ad placements, and the competitive advertising environment. Individual experiences may vary, so careful evaluation is necessary. Review collected by and hosted on G2.com.

The best thing I like about the platform is the ability to manage ads daily by seeing performances across different cuts. The interface is simple and results to business is remarkable. Review collected by and hosted on G2.com.

The only thing I dislike currently in the took is look back window for historical performance. I would be happy to compare performance with last year rather than having last 3 month data only. Review collected by and hosted on G2.com.

It provides visibility over amazon search results and helps small businesses to gain edge over large businesses.

Easy interface and self set-up of KPIs which I want to track Review collected by and hosted on G2.com.

Sharing historical data option is missing which I would have liked it n the product so that I can analyse old data also Review collected by and hosted on G2.com.

The segmentation and targeting is best in class. Something that is quite helpful is the keyword ideas that Amazon suggests based on relevancy, this helps cut down a lot of time on ideation. Review collected by and hosted on G2.com.

Something that isn't that helpful or needs improvement is the summary dashboard of all the ads that are running on the account, I think that there could be more insights added to it to have a consolidated view. Review collected by and hosted on G2.com.