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Amazon Advertising Reviews

Saurabh N.
SN
Business Manager - Programmatic
Enterprise(> 1000 emp.)
Product Reviewed: Amazon Advertising
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
Products used within Amazon Advertising: Amazon Display Ads, Amazon Video Ads, Amazon DSP
What do you like best about Amazon Advertising?

One of the best DSP for programmatic. Very helpful in reaching consumers quickly. Amazon DSP platform UI is also very friendly. All the required metrics are easy to find on the platform. Also, getting better results among all the e-commerce platforms. Review collected by and hosted on G2.com.

What do you dislike about Amazon Advertising?

Sometimes the platform takes time to update the user interface. So it becomes little time taking thing. The ad uploading is quite a time taking process. The platform glitch is the only thing where it needs to improve. Review collected by and hosted on G2.com.

What problems is Amazon Advertising solving and how is that benefiting you?

Amazon advertising helping the brands in Awareness and sales for them. As a Digital Marketer, I can see the results and can easily compare with other platform results. So I can say that Amazon Advertising helps many big and small brands to get the best results. Review collected by and hosted on G2.com.

Amazon Advertising Suite Overview

Included with this Suite
Amazon Advertising Details
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Seller Details
Seller
Amazon
Year Founded
1994
HQ Location
Seattle, WA
Twitter
@amazon
6,020,295 Twitter followers
LinkedIn® Page
www.linkedin.com
730,927 employees on LinkedIn®
Ownership
AMZN
Total Revenue (USD mm)
$280,522
Description

Ad solutions to help you find, attract, and engage millions of Amazon customers at every stage of their journey.

Recent Amazon Advertising Reviews

AI
Alicia I.Small-Business (50 or fewer emp.)
5.0 out of 5
"Amazon advertising"
I like the online benefits of Amazon and the fast results.
OG
OM G.Mid-Market (51-1000 emp.)
5.0 out of 5
""Best Advertising Plateform for grow Business""
I like Amazon advertising because of the Amazon Advertising help to grow our organisation & business through the Advertisement.Amazon advertising h...
Yonggi Gray A.
YA
Yonggi Gray A.Small-Business (50 or fewer emp.)
4.0 out of 5
"Useful from the free book promotion to the paid advertising."
I like the several options presented in kdp select for advertising. They give us an amazing option to build our professional profile as a Writer.
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Amazon Advertising Media

148 out of 149 Total Reviews for Amazon Advertising

4.3 out of 5
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Amazon Advertising Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Amazon AdvertisingQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
AI
Teacher
Education Management
Small-Business(50 or fewer emp.)
Product Reviewed: Amazon Advertising
More Options
Validated Reviewer
Review source: Organic Review from User Profile
(Original )Information
Products used within Amazon Advertising: Amazon Display Ads
What do you like best about Amazon Advertising?

I like the online benefits of Amazon and the fast results. Review collected by and hosted on G2.com.

What do you dislike about Amazon Advertising?

Sometimes customers don't do a full search. Review collected by and hosted on G2.com.

What problems is Amazon Advertising solving and how is that benefiting you?

Help customers that search my tutor business with ads that appear in related shopping results and product pages.

It helps me reach new customers

and make your brand and products stand out with engaging creative formats. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Mid-Market(51-1000 emp.)
Product Reviewed: Amazon DSP
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Amazon DSP?

The Amazon DSP is easy to use and set up. Their customer service is fast and reliable whenever you have an issue with it. It is easy to integrate and advertise new products. The features that it has are good and easy to use. Review collected by and hosted on G2.com.

What do you dislike about Amazon DSP?

Probably the think that I dislike the most about Amazon DSP is that is not so easy to create campaigns/ orders in bulk. Review collected by and hosted on G2.com.

What problems is Amazon DSP solving and how is that benefiting you?

They just changed the way how creatives are viewed on platform, that helps the team a lot on day to day basis. Review collected by and hosted on G2.com.

JL
Customer Service Representative
Small-Business(50 or fewer emp.)
Product Reviewed: Amazon Display Ads
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
(Original )Information
What do you like best about Amazon Display Ads?

It's an easy option for writers just getting started with advertising their books. It is a relatively easy process. You are able to narrow your target more than some options. Review collected by and hosted on G2.com.

What do you dislike about Amazon Display Ads?

Lack luster results. I didn't as much of a difference in my sales as expected. I think the se;ection of key words could be better. More guidance with the wording of the ad might be bennefical. Review collected by and hosted on G2.com.

Recommendations to others considering Amazon Display Ads:

Think carefully about the amount of your bid Review collected by and hosted on G2.com.

What problems is Amazon Display Ads solving and how is that benefiting you?

When I ran my ad on Amazon.com I never saw any impressions on the reports. Since I've run the ad on Amazon UK I have seen some impressions but not the number I was hoping for. Benefits include easy set up and tracking of results, and it's a more affordable option than many ad campaigns. Review collected by and hosted on G2.com.

Yonggi Gray A.
YA
Freelance Translator from English to French
Small-Business(50 or fewer emp.)
Product Reviewed: Amazon Advertising
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
(Original )Information
Products used within Amazon Advertising: Amazon Display Ads, Amazon Sponsored Ads
What do you like best about Amazon Advertising?

I like the several options presented in kdp select for advertising.

They give us an amazing option to build our professional profile as a Writer. Review collected by and hosted on G2.com.

What do you dislike about Amazon Advertising?

I consider this option as something well built... but at the same time I am asking myself why amazon didn't promote a worldwide advertising... They didn't allow several submissions for more than 3 books to get featured in award winning prizes or programs for recognition. After all everything is fine. Review collected by and hosted on G2.com.

What problems is Amazon Advertising solving and how is that benefiting you?

Amazon Advertising is solving several things. Now it's possible to get recognized as a relevant writer faster by the powerful engines made by Amazon. Thanks for your help. Review collected by and hosted on G2.com.

Ir. Arch. Jurgen C.
IC
Senior Projectleader
Small-Business(50 or fewer emp.)
Product Reviewed: Amazon Advertising
More Options
Validated Reviewer
Review source: Organic
Products used within Amazon Advertising: Amazon Display Ads, Amazon Sponsored Ads
What do you like best about Amazon Advertising?

IT IS EASY USE AND HAS AN EASY IMPLEMENTATION INTO THE WEBSITE. OVERALL IT HAS AN EASE INTERGRATION.

AMAZON HAS THE BEST CONDITIONS IN TERMS OF SHIPPING TIMES AND PRICES

AMAZON HAS A GREAT CUSTOMER SUPPORT AND IS FREQUENTLY USED.

THE NUMBER OF FEATURES IT PROVIDES DOESN'T FIND IT'S PEERS IN BELGIUM Review collected by and hosted on G2.com.

What do you dislike about Amazon Advertising?

PRICES CHANCE RAPIDLY, WHICH MEANS ALOT OF WORK TO MANAGE THE SITE. Review collected by and hosted on G2.com.

What problems is Amazon Advertising solving and how is that benefiting you?

IT SOLVES A LOT OF TIME AND EFFORT TO INTEGRATE THE PRODUCTS AND MAKE A NICH-BASED WEBSITE ON AMAZON PRODUCTS Review collected by and hosted on G2.com.

Gourav K.
GK
Small-Business(50 or fewer emp.)
Product Reviewed: Amazon DSP
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Amazon DSP?

Amazon DSP (Demand-Side Platform) is a game-changer in the world of digital advertising. As an advertiser, I have been thoroughly impressed with the remarkable results and the level of precision this platform offers. It has truly transformed the way I approach and execute my advertising campaigns.

First and foremost, the targeting capabilities of Amazon DSP are unparalleled. With access to Amazon's vast treasure trove of customer data, it allows me to precisely reach my desired audience. The platform provides a wealth of targeting options, including demographics, interests, behaviors, and even real-time shopping signals. This level of granularity ensures that my ads are reaching the right people at the right time, maximizing the chances of conversion.

Furthermore, Amazon DSP's ability to extend beyond the Amazon ecosystem is a significant advantage. It offers access to a vast network of premium websites, apps, and devices, allowing me to reach customers wherever they are on the internet. This cross-platform reach has expanded the visibility of my brand and significantly increased my campaign's overall effectiveness.

The reporting and analytics tools provided by Amazon DSP are also top-notch. The platform offers real-time campaign performance data, allowing me to make informed decisions and optimize my campaigns on the fly. The intuitive interface and comprehensive metrics help me track key performance indicators, measure the success of my campaigns, and identify areas for improvement.

The support and customer service provided by Amazon DSP are commendable. Their team of experts is readily available to provide guidance, answer questions, and assist in campaign optimization. I have always received prompt and helpful responses, which has further enhanced my experience with the platform.

One aspect that truly sets Amazon DSP apart is its integration with Amazon's advertising ecosystem. It seamlessly works with other Amazon advertising products, such as Sponsored Brands and Sponsored Products, allowing for a cohesive and synergistic advertising strategy. This integration offers a unique advantage for businesses looking to maximize their presence and sales on the Amazon platform.

In conclusion, Amazon DSP has revolutionized my advertising efforts. Its precise targeting, extensive reach, robust reporting tools, and excellent customer support make it a must-have platform for any advertiser. If you're looking to take your digital advertising to new heights and achieve remarkable results, I highly recommend Amazon DSP. Review collected by and hosted on G2.com.

What do you dislike about Amazon DSP?

While Amazon DSP offers numerous advantages and impressive features, there are a few aspects that some users might find less favorable. Here are a few potential drawbacks to consider:

Learning Curve: Amazon DSP can be quite complex, especially for beginners or those unfamiliar with programmatic advertising. The platform has a steep learning curve, and it may take time to understand its various features, targeting options, and optimization strategies. Adequate training and resources are essential to fully leverage its capabilities.

Minimum Spend Requirements: Amazon DSP often has minimum spend requirements, which might be a disadvantage for smaller businesses or advertisers with limited budgets. Meeting these minimums can be challenging and may restrict access to certain features or inventory. It's important to consider your budget and evaluate if the platform's requirements align with your advertising goals. Review collected by and hosted on G2.com.

What problems is Amazon DSP solving and how is that benefiting you?

Amazon DSP solves several problems in the realm of digital advertising, offering significant benefits to advertisers. Here are a few key problems that Amazon DSP addresses and how they benefit users:

Precise Targeting: Amazon DSP leverages Amazon's vast customer data to enable precise audience targeting. It allows advertisers to reach their desired audience based on demographics, interests, behaviors, and real-time shopping signals. This level of targeting precision ensures that ads are shown to relevant and engaged users, maximizing the chances of conversions. As an advertiser, this benefit translates into improved campaign effectiveness, higher ROI, and reduced wasted ad spend.

Cross-Platform Reach: Amazon DSP extends beyond the Amazon ecosystem, providing access to a vast network of premium websites, apps, and devices. This cross-platform reach allows advertisers to connect with customers wherever they are on the internet. By expanding the visibility of their brand and reaching users in different digital touchpoints, advertisers can increase their overall reach and exposure. This broader reach enhances brand awareness, drives traffic, and ultimately leads to increased sales and conversions. Review collected by and hosted on G2.com.

Deepanshu R.
DR
Manager - Marketing
Mid-Market(51-1000 emp.)
Product Reviewed: Amazon Advertising
More Options
Validated Reviewer
Verified Current User
Review source: Organic
(Original )Information
Products used within Amazon Advertising: Amazon Display Ads, Amazon Sponsored Ads
What do you like best about Amazon Advertising?

Very easy to launch campaign with minimal technical things. Great results boost sales a lot. Lot of option to target the correct audience. Review collected by and hosted on G2.com.

What do you dislike about Amazon Advertising?

Approval process and trademark issues though we are rightful owners of the product still sometime ads not get approved Review collected by and hosted on G2.com.

What problems is Amazon Advertising solving and how is that benefiting you?

to increase the sales by improving the visibility Review collected by and hosted on G2.com.

Sreha P.
SP
Lead - Talent Acquisition
Mid-Market(51-1000 emp.)
Product Reviewed: Amazon Advertising
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
Products used within Amazon Advertising: Amazon Display Ads
What do you like best about Amazon Advertising?

They have a huge user base and also lot of data points around it Review collected by and hosted on G2.com.

What do you dislike about Amazon Advertising?

Dependency to use Amazon platform for selling Review collected by and hosted on G2.com.

What problems is Amazon Advertising solving and how is that benefiting you?

Gave us huge user data base whom we target for ads Review collected by and hosted on G2.com.

OG
Test Engineer
Telecommunications
Mid-Market(51-1000 emp.)
Product Reviewed: Amazon Advertising
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
(Original )Information
Products used within Amazon Advertising: Amazon Display Ads, Amazon Video Ads, Amazon Sponsored Ads
What do you like best about Amazon Advertising?

I like Amazon advertising because of the Amazon Advertising help to grow our organisation & business through the Advertisement.Amazon advertising help to connect the People & client through the using Audio Video Advertisement plateform.So we can easily connect to the target & grow the Business. Amazon Advertising teams very good & intellegent & help me to the lots. Review collected by and hosted on G2.com.

What do you dislike about Amazon Advertising?

As user nothing to the dislike about the Amazon Advertising. It is help me to the lots. Review collected by and hosted on G2.com.

What problems is Amazon Advertising solving and how is that benefiting you?

Amazon Advertising resolved my advertisement problem, which I want to connect to the people & Client.now we can easily connect to the People , Client & Our Target easily through the Vidoe & Organisational sponsored. Review collected by and hosted on G2.com.

VB
Enterprise(> 1000 emp.)
Product Reviewed: Amazon Advertising
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Amazon Advertising?

I like Amazon advertising because of Amazon Advertising help to grow our business. It's help me how to connect customer & how to reach new customer how to sell our products these all types services provided by Amazon Advertising so help to Grow our business.Amazon advertising help to us through Video Advertising, Audio Advertising. Review collected by and hosted on G2.com.

What do you dislike about Amazon Advertising?

Nothing about to dislike amazon advertising.amazon advertising help me lots regarding Grow & connect customer. Review collected by and hosted on G2.com.

What problems is Amazon Advertising solving and how is that benefiting you?

Amazon Advertising help me grow to our Organisation & Bussiness through the Many types of Advertising services.while I started to use Amazon advertising we have lots of improving our organisation.

Amazon Advertising easy to use. Review collected by and hosted on G2.com.