Ahrefs Features
What are the features of Ahrefs?
Platform Basics
- Centralized Platform
- Web Tracking
Platform Reporting
- Benchmark Reporting
SEO Auditing & Monitoring
- SEO Alerting
- SEO Auditing
- SEO Change Tracking
- Technical SEO
SEO Content & Rankings
- Link Building
- Keyword Research
- SERP Rank Tracking
- Localization
- Content Insights
SEO Reporting
- Competitor Analysis
- Data Visualization
- Custom Reports
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Technology Glossary Features
View definitions of the features and discover new technology terms.
Ahrefs Categories on G2
Filter for Features
Metrics
Sessions - Digital Analytics | Accurately measure total web traffic and present data elegantly. | Not enough data | |
Engagement | Configure and accurately measure an appropriate measure of engagement, such as average session length, page views per session, amount of scrolling, etc. | Not enough data | |
Entry and Exit Pages | Accurately determine where most people enter your site and where they leave and present data elegantly. | Not enough data | |
Standard Event Tracking | Software automatically tracks standard user actions. | Not enough data | |
Custom Event Tracking | Able to set up custom variables to track any user activity on the site. | Not enough data | |
Retention | Accurately measure bounce rate. | Not enough data | |
Return | Track user return rates and related metrics. | Not enough data | |
Conversions | Track what proportion of users convert via a certain action. | Not enough data | |
Funnels | See how many users proceed down a certain path to conversion. | Not enough data | |
Sessions | Accurately measure total web traffic and display data logically. 70 reviewers of Ahrefs have provided feedback on this feature. | 82% (Based on 70 reviews) | |
Return | Track user return rates and related metrics. This feature was mentioned in 60 Ahrefs reviews. | 72% (Based on 60 reviews) | |
Search Rank | Gives users accurate reflection of how their search ratings compare with competitors. 78 reviewers of Ahrefs have provided feedback on this feature. | 90% (Based on 78 reviews) |
Reporting
Real-Time Reporting | Obtain live data for who is currently accessing your site. | Not enough data | |
Trending | Report on how any user activity has changed over time. | Not enough data | |
Retroactive Reporting | Report on user activity in the past and set up predictive models for the future. | Not enough data | |
Segmentation | Break down a population of users by demographics, sequence actions, time, and able to build custom segments. | Not enough data | |
Mobile Reporting | See feature definition | Analytic tools are also available for mobile and tablet versions of websites. | Not enough data |
Unification Across Devices | Able to unify user data across devices, recognizing returning users. | Not enough data | |
Custom Reports and Dashboards | Allows users to easily build customized reports and dashboards. | Not enough data | |
Keyword Targeting | Based on 31 Ahrefs reviews. Enables users to search media channels for specific keywords, brand mentions, or topics | 89% (Based on 31 reviews) | |
Custom Feeds and Alerts | As reported in 29 Ahrefs reviews. Allows users to create custom feeds and/or receive real-time alerts for relevant media mentions | 88% (Based on 29 reviews) | |
Custom Reports | Based on 11 Ahrefs reviews. Allows users to build custom reports that can be shared with clients and stakeholders | 83% (Based on 11 reviews) | |
Dashboards | Provides dashboards for quick visualizations of relevant media coverage and analytics This feature was mentioned in 11 Ahrefs reviews. | 85% (Based on 11 reviews) |
Other
User Data | Able to access user-specific data such as location, language, gender, and activity while on the site. | Not enough data | |
Site Search Reporting | Report on keywords used in internal searches. | Not enough data | |
Load Time Monitoring | Track load times on different devices and systems. | Not enough data | |
Campaign Tracking | Analyze inbound marketing traffic to identify which campaigns are working best. | Not enough data | |
E-Commerce | Track revenue and transactions. | Not enough data | |
Promotional Messages | See feature definition | Able to deploy promotional or other pop-up messages based on user actions. | Not enough data |
Administration Alerts | System can self-monitor critical metrics and alert administrators when they reach concerning levels. | Not enough data |
Administration
API / Integrations | Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications. | Not enough data | |
QA Testing | Able to test that event and variable setup are reporting data accurately. | Not enough data | |
Performance and Reliability | Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond. | Not enough data | |
User, Role, and Access Management | Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. | Not enough data |
Tools
Audience Insights | Helps users understand audience demographics and evaluate visitor behavior This feature was mentioned in 77 Ahrefs reviews. | 83% (Based on 77 reviews) |
Grammar
Grammar Check | Checks for grammar errors like misspellings, sentence run-on, etc. | Not enough data | |
Tone Check | Evaulates emotional tone of words written. | Not enough data | |
Sentence Formatting | Ensures sentences are formatted properly. | Not enough data |
Formatting
Plagiarism Check | Checks for instances of plagirism. | Not enough data | |
Style Editor | Evalutes that work has been done within the guildlines of a given writing style (MLA, APA, Chicago, etc.). | Not enough data | |
Citation Finder | Finds and formats citations for works mentioned. | Not enough data |
Content
Idea Recommendation | Recommends ideas for topics based on the content written. | Not enough data | |
Content Generation | Generates sentences, paragraphs, or papers based on sample text or a topic. | Not enough data | |
Form Generation | Generates a form based on information presented. | Not enough data |
Product Type
Standalone Application | Application is available as a standlone product. | Not enough data | |
Plugin | Application is available as a plugin used with another document creation product. | Not enough data |
Platform Basics
Centralized Platform | Provides a centralized platform for all competitive intelligence for teams to review and analyze. 79 reviewers of Ahrefs have provided feedback on this feature. | 84% (Based on 79 reviews) | |
Web Tracking | Based on 85 Ahrefs reviews. Ability to capture changes your competitors make to their website to keep tabs on their features, plans, pricing, promotions, etc. | 85% (Based on 85 reviews) | |
Benchmarking | Provides benchmarking around search ads and display creatives against competitors to improve your paid marketing performance | Not enough data | |
Ad Creatives | Provide data around competitor's ad copy and can rank by popularity. | Not enough data | |
Paid Search Data | Ability to provide data around metrics such as market share, rank, ad spend, clicks, CTR, & CPC across all search engines. | Not enough data |
Platform Data
Channel Acquisition | Ability to evaluate the effectiveness of how competitors are acquiring customers through different channels. 71 reviewers of Ahrefs have provided feedback on this feature. | 80% (Based on 71 reviews) | |
Alerts | Provides real-time alerts and sends notifications to users in-app or through email, text message or otherwise. | Not enough data | |
Data Access | Ability to provide reporting and data exporting around paid search intelligence competitor data. | Not enough data | |
Web Traffic | Ability to track the amount of traffic brought to competitors’ websites through PPC. | Not enough data | |
Subdomains | Provides data around which subdomains competitors are directing their paid traffic to most often. | Not enough data |
Platform Reporting
Customizable Dashboard | Allows users to create a customizable dashboard to curate and highlight specific competitive data. 78 reviewers of Ahrefs have provided feedback on this feature. | 76% (Based on 78 reviews) | |
Benchmark Reporting | As reported in 81 Ahrefs reviews. Provides competitive benchmarking and monitors growth and market share over time. | 83% (Based on 81 reviews) |
SEO Auditing & Monitoring
SEO Alerting | As reported in 158 Ahrefs reviews. Delivers instantaneous notifications to alert users to significant issues or changes that could compromise a website's SEO health. | 82% (Based on 158 reviews) | |
SEO Auditing | Based on 143 Ahrefs reviews. Evaluates a website's overall SEO health and recommends actions to correct potential issues or improve content. | 87% (Based on 143 reviews) | |
SEO Change Tracking | Maintains a full record of changes to website content or infrastructure, and provides access to historical snapshots or backups. 142 reviewers of Ahrefs have provided feedback on this feature. | 86% (Based on 142 reviews) | |
Technical SEO | As reported in 141 Ahrefs reviews. Provides an SEO web crawler that consistently monitors and identifies technical issues within a website. | 85% (Based on 141 reviews) |
SEO Content & Rankings
Link Building | Provides tools for backlink analysis and identifies relevant link building opportunities. 348 reviewers of Ahrefs have provided feedback on this feature. | 92% (Based on 348 reviews) | |
Keyword Research | As reported in 340 Ahrefs reviews. Suggests related keywords for a given search term and provides metrics such as keyword volume, difficulty, and competition. | 87% (Based on 340 reviews) | |
SERP Rank Tracking | As reported in 319 Ahrefs reviews. Tracks organic rank for targeted keywords and reports on current and historical metrics for average position, visibility, share of voice, traffic, etc. | 84% (Based on 319 reviews) | |
Localization | Provides keyword ranking data based on geographic location and device type. This feature was mentioned in 143 Ahrefs reviews. | 77% (Based on 143 reviews) | |
Content Insights | Offers tools to optimize SEO content such as long-tail keywords, audience insights, content intelligence, or an AI writing assistant. 132 reviewers of Ahrefs have provided feedback on this feature. | 82% (Based on 132 reviews) |
SEO Reporting
Competitor Analysis | See feature definition | Based on 338 Ahrefs reviews. Provides competitor data on key metrics such as backlinks, SERP rankings, organic search traffic, domain strength. etc. | 90% (Based on 338 reviews) |
Data Visualization | Based on 164 Ahrefs reviews. Displays rankings and key metrics visually, such as through charts or graphs | 82% (Based on 164 reviews) | |
Custom Reports | Based on 147 Ahrefs reviews. Enables users to build customized SEO reports | 79% (Based on 147 reviews) |
Media Channels
Online Media | Based on 30 Ahrefs reviews. Monitors online media such as blogs, websites, and social media | 84% (Based on 30 reviews) |
Geographic Coverage
Local Media | Monitors media channels at the local level 26 reviewers of Ahrefs have provided feedback on this feature. | 81% (Based on 26 reviews) | |
National Media | Monitors media channels at the national level 25 reviewers of Ahrefs have provided feedback on this feature. | 75% (Based on 25 reviews) | |
International Media | Based on 26 Ahrefs reviews. Monitors international news coverage | 77% (Based on 26 reviews) |
Generative AI
AI Text Generation | Allows users to generate text based on a text prompt. | Not enough data | |
AI Text Summarization | Condenses long documents or text into a brief summary. | Not enough data | |
AI Text Generation | Allows users to generate text based on a text prompt. | Not enough data | |
AI Text Summarization | Condenses long documents or text into a brief summary. | Not enough data | |
AI Text Generation | As reported in 34 Ahrefs reviews. Allows users to generate text based on a text prompt. | 61% (Based on 34 reviews) | |
AI Text Summarization | Condenses long documents or text into a brief summary. This feature was mentioned in 33 Ahrefs reviews. | 62% (Based on 33 reviews) |
