---
title: Adverity Reviews
meta_title: 'Adverity Reviews 2026: Details, Pricing, & Features | G2'
meta_description: Filter 322 reviews by the users' company size, role or industry
  to find out how Adverity works for a business like yours.
aggregate_rating:
  rating_value: 4.4
  review_count: 322
  scale: '5'
date_modified: '2026-07-17'
parent_category:
  name: Cloud Data Integration
  url: https://www.g2.com/categories/cloud-data-integration
---

# Adverity Reviews
**Vendor:** Adverity GmbH  
**Category:** [ETL Tools](https://www.g2.com/categories/etl-tools)  
**Average Rating:** 4.4/5.0  
**Total Reviews:** 322
## About Adverity
Adverity is the essential marketing data and intelligence platform empowering brands and agencies to turn complex data into confident AI-powered decisions that drive business growth. Through smart, seamless integration, transformation, and governance of data from hundreds of sources, combined with AI tools that equip marketers, analysts, and decision-makers with instant insights, Adverity enables teams to transform data into intelligent action at scale. Adverity is used by leading brands and agencies including Unilever, Bosch, IKEA, Barilla, Forbes, GroupM, Publicis, Dentsu, and more.



## Adverity Pros & Cons
**What users like:**

- Users praise the **intuitive interface** of Adverity, appreciating its clarity and ease of use for daily operations. (16 reviews)
- Users highlight the **seamless integrations** of Adverity with various marketing platforms, enhancing data management efficiency. (11 reviews)
- Users value the **ease of integration and data management** in Adverity, streamlining workflows and connecting various sources effortlessly. (10 reviews)
- Users value the **easy integrations** of Adverity, enabling seamless connectivity with various marketing platforms and data sources. (10 reviews)
- Users praise the **clear and intuitive user interface** of Adverity, enhancing their overall experience in data management. (10 reviews)
- Users commend the **responsive customer support** of Adverity, ensuring effective solutions and assistance throughout their experience. (9 reviews)
- Data Integration (9 reviews)
- Helpful (9 reviews)
- Simple (8 reviews)
- Automation (7 reviews)

**What users dislike:**

- Users report that Adverity can be quite **time-consuming** , especially with slow data pipeline processing and job creation delays. (7 reviews)
- Users experience a **complex setup** requiring technical knowledge, leading to challenges with integrations and custom reporting. (4 reviews)
- Users find **data management challenging** due to a complicated interface and limitations in API setups and visualizations. (4 reviews)
- Users find the **difficult learning** curve in Adverity frustrating, especially with setup and advanced feature integrations. (4 reviews)
- Users note the **limited customization** in Adverity, requiring exports to other tools for deeper analysis and tailored reporting. (4 reviews)
- Users experience **significant time delays** with Adverity, which complicate data pipeline management and reporting accuracy. (4 reviews)
- Difficult Setup (3 reviews)
- Expensive (3 reviews)
- Users note several **feature limitations** in Adverity, impacting data environments, metrics availability, and UI flexibility. (3 reviews)
- Users experience a **lack of information** regarding errors and ticket updates, leading to confusion and frustration. (3 reviews)

## Adverity Reviews
  ### 1. Data Analysis Review of Adverity

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** June 03, 2021

**What do you like best about Adverity?**

The easy set up of new connections is easy to do

**What do you dislike about Adverity?**

The UI can be annoying and requires a more user friendly interface

**What problems is Adverity solving and how is that benefiting you?**

Being able to pull in data at a scheduled time without any manual work

**Official Response from Claudie Poirier:**

> Hi there,

Thank you for your review. We appreciate you sharing about your experience using our powerful automated data integrations. Kindly know our UX team has been working tirelessly on several new enhancements that will soon address your concerns. Please note your feedback will be shared with the rest of the team for further consideration.

Best,

Your Adverity Team


  ### 2. Off-the shelf data connectors combined with advanced analytical capabilities

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Consumer Goods | Enterprise (> 1000 emp.)

**Reviewed Date:** November 26, 2018

**What do you like best about Adverity?**

When it comes to analytics I love the off-the shelf data connectors combined with the advanced analytical capabilities and the possibilities to dig into all the data details. 

**What do you dislike about Adverity?**

At this moment I have not encountered anything I dislike.

**Recommendations to others considering Adverity:**

Define a clear strategy what you want to achieve and designate an owner for the project internally.

**What problems is Adverity solving and how is that benefiting you?**

I use Adverity for reporting and analytics of marketing and retail operations. Campaign and Business Intelligence as well as alerting if something odd happens.


**Official Response from Marketing Team:**

> Hi there,

Thank you for the great review and constructive feedback on our product. We truly appreciate this.

Cheers,
Your Adverity team

  ### 3. Great visualization tool with slight bugs

**Rating:** 4.5/5.0 stars

**Reviewed by:** Vincent W. | Senior Ad Product Manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** May 06, 2021

**What do you like best about Adverity?**

State of the art visualization and intuitive handling and building

**What do you dislike about Adverity?**

Slow performance when handling larger amounts of data

**What problems is Adverity solving and how is that benefiting you?**

State of the art reporting; automation; better visualizations

**Official Response from Claudie Poirier:**

> Hi Vincent,

Thank you for sharing your feedback. It is great to know our powerful data visualizations are put to good use. Please note your recommendations will be taken under further consideration.

Very best,

Your Adverity team


  ### 4. My go to platform for Marketing Reporting and Analytics

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Restaurants | Enterprise (> 1000 emp.)

**Reviewed Date:** September 11, 2018

**What do you like best about Adverity?**

Having all my data sources integrated into Adverity. Being able to create ad hoc ROI and Campaign effectiveness reports and share insights with my colleagues. 
With the platform we were even able to setup very sophisticated attribution reports for TV spend.

**What do you dislike about Adverity?**

Some initial training required due to many possibilities.

**Recommendations to others considering Adverity:**

Marketing analytics needs a clear idea what you want to achieve - thats independent of the platform you use. 

**What problems is Adverity solving and how is that benefiting you?**

ROI calculation, campaign reporting, campaign effectiveness, plan vs actual monitoring,

**Official Response from Marketing Team:**

> Hi there,

Thank you for the great review and constructive feedback on our product. We truly appreciate this.

Cheers,
Your Adverity team

  ### 5. Up-to-date platform with excellent support

**Rating:** 5.0/5.0 stars

**Reviewed by:** Agnieszka K. | Mid-Market (51-1000 emp.)

**Reviewed Date:** November 27, 2020

**What do you like best about Adverity?**

Continuous development of the platform and support at a really high level

**What do you dislike about Adverity?**

Nothing, all problems are solved quickly and the platform is constantly developed

**Recommendations to others considering Adverity:**

Ask for Kirsten Ralph and Sydney Streich during the implementation phase they are brilliant.

**What problems is Adverity solving and how is that benefiting you?**

We are able to show the client the results of each marketing campaign in real time. Through different access rights it is easy to control the access. The greatest added value is an automatic conversion of the sales that our customer records in different currencies but does not automatically convert to Euros. We save 95% of time in the preparation of all reportings.

**Official Response from Marketing Team:**

> Hi Agnieszka,
Thank you for your great review on our product. We truly appreciate this.

Cheers,
Your Adverity team


  ### 6. Great EndtoEnd solution for ETL

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Sporting Goods | Enterprise (> 1000 emp.)

**Reviewed Date:** June 16, 2021

**What do you like best about Adverity?**

Intuitive Menu SetUp and great onboarding service.

**What do you dislike about Adverity?**

Some modules need to be purchased extra for relatively high prices.

**What problems is Adverity solving and how is that benefiting you?**

We use it for the Integration and pre-processing of a variety of data sources (mainly Marketing) before processing it in our DWH.

  ### 7. Political data scientist

**Rating:** 5.0/5.0 stars

**Reviewed by:** Carlos A. | Small-Business (50 or fewer emp.)

**Reviewed Date:** May 20, 2020

**What do you like best about Adverity?**

The functionality, how you can connect to several APIs at the same time and set up destination tables. Also, the possibility to rename fields is very useful. Furthermore, customer suspport is excellent and really responsive. The integration with other Softwares such as Google BigQuery or Tableplus is really straightforward and very efficient. We are very happy with the product in general and with the customer support.

**What do you dislike about Adverity?**

I don't like the fact that the platform changes too often. Even though functionalities stay the same or improve, we need to learn where they are located every time they change. Also, sometimes there are some codes and errors with the API connections. For example, we had a case in which the reported metrics for a field were incorrect and we had to contact the support team to verify what was going on. I think that the software is still developing and you can see that there are parts that need to be improved, especially on the tech side fetching the right accurate measures from the APIs.

**Recommendations to others considering Adverity:**

Great tool, especially if you have many sources to connect to a database. It is important for new clients to consider their use case before hiring the service. In this way, you can really make the most out of it. Furthermore, it is important to have a team that knows how social media works, the most relevant KPIs, what do they mean, and what transformations you need to do to make a homogenous integration of your data coming from different sources.  I would also recommend talking a lot with Adverity staff since they are very supportive and always willing to find a solution to your company's issue in an effective way.

**What problems is Adverity solving and how is that benefiting you?**

With Adverity we are solving many issues, such as the homologation of fields coming from different sources, or fetching data in a more consistent and frequent way. Adverity allows us to connect the data of our clients coming from different platforms to produce customized reporting with our Clients' most relevant KPIs and metrics that are necessary to adjust their communication campaigns and strategies. We are very pleased with the service and customer support. In terms of the benefits, we have reduced our costs by reducing the time we spend connecting and matching different databases into one and by reducing the time we spent in verifying that the data was correct or accurate without any major mistakes.

**Official Response from Marketing Team:**

> Hi Carlos,

Thank you for the great review and constructive feedback. Please note that your suggestions will be taken into consideration as we always have a great focus on making our product & services better for our clients.

Cheers,
Your Adverity team


  ### 8. easy-to-use, transparent, simple view, personalized interfaces and widgets

**Rating:** 4.5/5.0 stars

**Reviewed by:** Kami V. | Data Manager, PPC Manager, Mid-Market (51-1000 emp.)

**Reviewed Date:** January 31, 2020

**What do you like best about Adverity?**

setting up amazing widgets and managing data, back data. easy and simple

**What do you dislike about Adverity?**

the themes and schemes could be more varied

**Recommendations to others considering Adverity:**

can the system be faster over time?

**What problems is Adverity solving and how is that benefiting you?**

many times, unfortunately, slow. you can't work on multiple dashboards at once

**Official Response from Marketing Team:**

> Hi Kami,

Thank you very much for taking the time to write us this great review. We also appreciate your recommendations and constructive feedback.

Cheers,

Your Adverity team

  ### 9. Full Service US-based Ad Agency Collaboration

**Rating:** 4.5/5.0 stars

**Reviewed by:** Tyler B. | Mid-Market (51-1000 emp.)

**Reviewed Date:** February 05, 2020

**What do you like best about Adverity?**

Prior to our company’s relationship with Adverity, we had a partnership for data visualization and storage with a Salesforce-acquired company. In comparison with that platform, Adverity platforms allow roughly ten times the data storage (additional storage is cumulatively added every month) for a significantly lower cost. Furthermore, the performance visualizations we create with Adverity platforms are more sophisticated and interactive web pages with two-factor authentication options for added security.

**What do you dislike about Adverity?**

As a US-based clients, some of the geo-mapping and default settings are a bit unintuitive. None of the geography widgets have ZIP-level or DMA-level granularity, and the metrics in all of the widgets default to European conventions unless manually changed (one thousand is 1.000 instead of 1,000). Furthermore, any user who views any dashboard MUST be given a log-in. While this is more secure for some clients, it can occasionally pose an inconvenience when we share reports with 20+ client executives who attend reporting sessions in various cadences.

**Recommendations to others considering Adverity:**

Helps to have prior knowledge of other data visualization platforms.

**What problems is Adverity solving and how is that benefiting you?**

Our team has been able to create several interactive dashboards for ad performance with the help of the knowledgeable support team.

**Official Response from Marketing Team:**

> Hi there,

Thank you for the great review and constructive feedback. Please note that your suggestions will be taken into consideration as we always have a great focus on making our product & services better for our clients.

Cheers,
Your Adverity team


  ### 10. Intuitive tool also for non technical people

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Automotive | Mid-Market (51-1000 emp.)

**Reviewed Date:** November 18, 2020

**What do you like best about Adverity?**

The interface is most of times very intuitive and easy to use even for non technical people. A lot of unnecessary development work can be skip by using Adverity.

**What do you dislike about Adverity?**

Nothing in particular at least from a non technical point of you.

**What problems is Adverity solving and how is that benefiting you?**

We are automating the import of our data sources  into the data lake in a very fast way.

**Official Response from Marketing Team:**

> Hi there,
Thank you for the great review on our product. We truly appreciate this.

Cheers,
Your Adverity team

  ### 11. Using Adverity to connect to APIs and handling data

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.)

**Reviewed Date:** November 28, 2019

**What do you like best about Adverity?**

The most helpful thing is that Adverity can connect to a wide collection of APIs in an easy and intuitive way. It eliminated a very big hassle for us when it comes to fetching data and made the process significantly more accessible.
Also, Adverity is really intuitive to  use when it comes to managing and transforming data in their platform.

**What do you dislike about Adverity?**

The biggest downside of Adverity is the fact that a datastream can have a single destination which makes it difficult to scale in the scenario where the same data would be used for different purposes.

**What problems is Adverity solving and how is that benefiting you?**

Adverity has had a huge positive impact in my work, it allowed me to automate an important part of the data fetching process and the flexibility it provides makes it possible for me to transform data in a way that is meaningful for our customers. Also, I think Adverity is very reliable and stable so I'm confident that I'm always pulling the data that I want to.

**Official Response from Marketing Team:**

> Hi there,

Thank you very much for this excellent review.

Cheers,
Your Adverity team

  ### 12. Reliable tool with regularly updated connectors and fantastic support

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.)

**Reviewed Date:** May 28, 2020

**What do you like best about Adverity?**

- The wide variety of connectors which are always being kept up to date
- The redesigned interface which makes it easy to set up automated fetches of data
- The support, which makes Adverity stand out of the crowd. Any kind of question I have, no matter how complicated or trivial, gets answered quickly and reliably. It gives me

**What do you dislike about Adverity?**

The only thing I would really like to see being added would be a more thorough documentation of the transformation part of the tool. But even here the support is always there to help.

**What problems is Adverity solving and how is that benefiting you?**

- Automating data exports of marketing platforms for different tools, like Tableau and Data Studio
- Bundling data from different data sources

We could achieve a high level of automation for our internal reportings as well as reportings and dashboard s for our clients

**Official Response from Marketing Team:**

> Hi there,

Thank you for the great review and constructive feedback. Please note that your suggestions will be taken into consideration as we always have a great focus on making our product & services better for our clients.

Cheers,
Your Adverity team

  ### 13. Great tool - all the data in one home

**Rating:** 4.5/5.0 stars

**Reviewed by:** Laury S. | Small-Business (50 or fewer emp.)

**Reviewed Date:** May 24, 2020

**What do you like best about Adverity?**

We have been working with Adverity for data import and harmonizing for over a year. I love that it has all our data in one place, the platform easily connects marketing data from different sources, so we can track and measure our KPIs.

The platform also has a huge list of regularly updated API-connectors. If they don't have the connection yet they will easily build it for you. 

We always notice regularly updated product features and improvements in UX which is great. 

The support is amazing!

**What do you dislike about Adverity?**

The platform is not easy to learn and without having good digital marketing knowledge can be somewhat complicated. It requires some effort to really use all the features.

**What problems is Adverity solving and how is that benefiting you?**

Reporting to client, quickly analyse marketing data, learnings from campaigns. It is also easy to use for the client with a lot of interactive possibilities.

**Official Response from Marketing Team:**

> Hi Laury,

Thank you for the great review and constructive feedback on our product. We truly appreciate this.

Cheers,
Your Adverity team


  ### 14. Great tool and even more great people behind it

**Rating:** 4.5/5.0 stars

**Reviewed by:** Jhon v. | Mid-Market (51-1000 emp.)

**Reviewed Date:** February 14, 2020

**What do you like best about Adverity?**

Adverity is a very user friendly and intuitive tool for as well building database ass creating dashboards. You do not need to be technical to easily work with the tool. And if you run into something you cannot manage, support is always there to help you out as quickly as possible. Also the tool in constantly improving and at this moment moving into predictive analytics.

**What do you dislike about Adverity?**

Although tool is constantly developing, but at this point a self-service support video database is missing. Would make it somewhat easier to work in teams and have this environment as support.

**Recommendations to others considering Adverity:**

We had a intensive pitch on our next tool. Please challenge them as much as possible. You will experience their willing to create solutions for you, instead of selling you a tool!

**What problems is Adverity solving and how is that benefiting you?**

Literally with Adverity we automate to accelerate. Before we had a lot of manually work on data collection, but no more.  It´s a tool which helps you quickly be much more efficient in this area. Next to that if you´ve build your database, it really easy going to build you dashboard and have them updatet automatically. All you need in these days as a marketeer.

**Official Response from Marketing Team:**

> Hi Jhon,

Thank you for the great review and constructive feedback. Please note that your suggestions will be taken into consideration as we always have a great focus on making our product & services better for our clients.

Cheers,
Your Adverity team

  ### 15. Adverity helped me save lots of development time.

**Rating:** 4.5/5.0 stars

**Reviewed by:** gerd m. | Mid-Market (51-1000 emp.)

**Reviewed Date:** May 28, 2020

**What do you like best about Adverity?**

The easy datastream setup helps save alot of time developing custom solutions for various api connections.

**What do you dislike about Adverity?**

As I have not worked with all the available functionalities Adverity provides, I can not give a significant answer to this question. All functionalities I used felt helpful in some kind of way and did not have any downsides about them.

**What problems is Adverity solving and how is that benefiting you?**

Setting up a variety of automated datastreams. Benefits include not having to deal with the great variety of APIs myself but rather just have a single tool which has already established connectors to other tools to fetch data from.

**Official Response from Marketing Team:**

> Hi Gerd,

Thank you for the great review and constructive feedback on our product. We truly appreciate this.

Cheers,
Your Adverity team


  ### 16. An extremely powerful tool, especially for integration with Google Data Studio.

**Rating:** 4.5/5.0 stars

**Reviewed by:** Stefan V. | Digital Analytics Specialist and Front-End Developer, Mid-Market (51-1000 emp.)

**Reviewed Date:** May 25, 2020

**What do you like best about Adverity?**

I like the possibility of a lot of connectors available and I like the Adverity connection with Google Data Studio.

**What do you dislike about Adverity?**

The documentation could be a little bit updated.

**What problems is Adverity solving and how is that benefiting you?**

I am solving connection with Google Data Studio from different data sources.  I am able to pull data from multiple sources and refresh it daily, providing all stakeholders with up-to-date data.

**Official Response from Marketing Team:**

> Hi Stefan,

Thank you for the great review and constructive feedback. Please note that your suggestions will be taken into consideration as we always have a great focus on making our product & services better for our clients.

Cheers,
Your Adverity team


  ### 17. Adverity Datatap

**Rating:** 4.0/5.0 stars

**Reviewed by:** Edgars R. | Developer, Mid-Market (51-1000 emp.)

**Reviewed Date:** November 20, 2019

**What do you like best about Adverity?**

Adverity provides a simple interface to deal with many different marketing APIs in a unified manner.
It provides a out of the box option to pivot Facebook conversion data to align the format of data to other major marketing providers. 
Adverity automatically integrates restrictions of already existing APIs, allowing for faster setup of different combinations of dimensions and metrics, without having to check each combinations against a failed state.
It is possible to use a unified structure/mapping across multiple organisations, to allow for faster setup and ease of use for new datastreams. 

**What do you dislike about Adverity?**

Some relatively recent changes have made using the fetch queue and issue window more difficult.
There is no possibility to have a full overview of all running task/fetches in multiple different organisations within a single datatap server. 

**What problems is Adverity solving and how is that benefiting you?**

Adverity allows us to avoid dealing with individual APIs of each marketing platform, 
and instead use Adverity Datatap's connectors to retrieve the data we need to implement internal marketing reports as well as client facing reports on performance and goals. 
Some of the additional connectors (e.g. Drive or WebConnect/Rest API) allow for easier integration of client's manual data or internal data into reports. 

**Official Response from Marketing Team:**

> Hi Edgars,

We appreciate the time you took to leave us this great review. Thank you for your kind words.

Cheers,
Your Adverity team

  ### 18. Adverity Review

**Rating:** 4.5/5.0 stars

**Reviewed by:** Edina M. | Data and PPC Campaign Manager, Mid-Market (51-1000 emp.)

**Reviewed Date:** November 15, 2019

**What do you like best about Adverity?**

The new quick editor (filter, customize) buttons are really great to have. Usually we only change the filters on a chart, and with the quick filters it's even more quicker!

The design of the tool is really clean, which is great once you get the hang of how the tool is working.

Having the Hubs/Clients/Brands structure is a great way to organise our reports. Also having the possibility to give only access to different levels and elements of the structure is one of the best things.

From data integration side, with the help of Adverity we are able to combine many data sources (static, dynamic) in one report.

**What do you dislike about Adverity?**

Terribly missing the option to send a chart from one riport to another.

At first sight the platform can be quiet overhelming for those whom have never used such tools, but I believe this can be overcomed by preliminary introduction before actual usage.

**What problems is Adverity solving and how is that benefiting you?**

Our teams daily work life is made easier with Adverity, since we no longer need to create complex and raw excel riport for clients and other team members. The time we used up for creating such "primitive" reports can be used for much important and high value tasks.

**Official Response from Marketing Team:**

> Hi Edina,

Thank you very much for taking the time to write us this great review.

Cheers,
Your Adverity team

  ### 19. A Data Platform Built for Growth

**Rating:** 4.0/5.0 stars

**Reviewed by:** Nomi F. | Analytics & Reporting Manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** November 07, 2019

**What do you like best about Adverity?**

No question would be support. We are an agency that works with 100+ clients annually and each client has a separate set of needs for reporting. In on-boarding and continual maintenance, our account manager and the Adverity support team have grown with us and worked with us in handling any platform or data questions that arise. In regards to the platform itself, it would be the ability for data-ownership. In previous platforms we have used, we had little leeway in how data was ported in through the API. Adverity has allowed us the freedom to work with data during the import process in a way that truly works for our company.

**What do you dislike about Adverity?**

At this point in time, I would consider our company to be Adverity power users. In our time with the platform, we have really put it through its paces and tested the limits. In that time, we have seen bugs and long loading times for the data, but I will say that in every step of the way we have been met with nothing but solutions and quick fixes by the engineering team. We are always excited to get the Adverity update emails and see what new features are being added to meet user needs.

**What problems is Adverity solving and how is that benefiting you?**

Adverity is allowing us to bridge the gap between order fulfillment, client reporting, and billing. On top of the internal solutions, we are now able to provide highly customizable reporting allowing us to grow our clientele. 

**Official Response from Marketing Team:**

> Hi Nomi,

Thank you very much for taking the time to write us this great review and for your constructive feedback!

Cheers,

Your Adverity team

  ### 20. Adverity has increased our capacity to analyze and optimize at greater scale

**Rating:** 4.0/5.0 stars

**Reviewed by:** Aman K. | Sr. Software Engineer, Enterprise (> 1000 emp.)

**Reviewed Date:** November 19, 2019

**What do you like best about Adverity?**

•	the ability to connect all of our paid media data sources into one source of truth, and then map the metrics as I need them
•	quick and easy to get your data up and running
•	share individualized dashboards with any of our clients
•	Adverity has enabled us to scale our reporting quickly and deliver dozens of multi-channel reports each month within just a few days
•       Support is given instantly if any issues occurs.

**What do you dislike about Adverity?**

•	Very little it's a great piece of software, it optimizes our workflow a lot.

**Recommendations to others considering Adverity:**

If you need to take control of your data, try Adverity, and you will have it.

**What problems is Adverity solving and how is that benefiting you?**

Getting real time data from various social media platforms and performing analysis on that data. Data is easily accessible and manageable. Now it’s way easier to create, manage and share reports

**Official Response from Marketing Team:**

> Hi Aman,

We appreciate the time you took to leave us this great review. Thank you for your kind words.

Cheers,
Your Adverity team

  ### 21. Very happy with both the tool and the customer support!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.)

**Reviewed Date:** May 29, 2020

**What do you like best about Adverity?**

- Clear and user-friendly interface makes it quite intuitive to navigate through the tool and find what's needed
- Good in-tool user resources available to quickly find answers to more technical questions
- Very responsive, friendly and professional customer support team

**What do you dislike about Adverity?**

It happened that it took me a bit more time to find a more complex transformation.

**What problems is Adverity solving and how is that benefiting you?**

Using the tool for data integration from various data source. Benefiting from the reliability of the tool and the simplicity of operations.

**Official Response from Marketing Team:**

> Hi there,

Thank you for the great review and constructive feedback on our product. We truly appreciate this.

Cheers,
Your Adverity team


  ### 22. G2 adverity review.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Ayush S. | Software Engineer, Enterprise (> 1000 emp.)

**Reviewed Date:** November 25, 2019

**What do you like best about Adverity?**

Adverity is the most powerful data integration tool and provides easy access to all the data. I'm using this as an ETL tool and I found it the most powerful among others in the market.

**What do you dislike about Adverity?**

I didn't find any drawbacks for using Adverity as it is most powerful adverity tool. I'm using this as an ETL tool and I didn't find any drawbacks yet. Adverity enables its users to connect and work with their entire media, marketing and e-commerce ecosystems.

**Recommendations to others considering Adverity:**

Recommend to use adevrity as it provides Data intergration, visual analytics and AI power analytics as well.


**What problems is Adverity solving and how is that benefiting you?**

I am using adverity as an ETL tool and I found it more powerful than others in the market. This also makes a better marketing decisions by integrating the data in the single source.

**Official Response from Marketing Team:**

> Dear Ayush,

Thank you very much for this excellent review. 

Cheers,
Your Adverity team

  ### 23. Simple. Easy. A perfect timesaving platform

**Rating:** 5.0/5.0 stars

**Reviewed by:** Alvi C. | Data Analyst, Primary/Secondary Education, Mid-Market (51-1000 emp.)

**Reviewed Date:** October 10, 2019

**What do you like best about Adverity?**

Adverity has presented itself to be an essential and reliable tool for our data flow. The UI while having a learning curve, is easy for new users to get ahold of and has been improving constantly. There is a large repository of API connectors to use for data import. And the support team, are second to none, with fast and helpful insights to any issues you may have.  

**What do you dislike about Adverity?**

The documentation is still has many gaps and therefore errors that you may not understand are difficult to look up yourself. On the flip side - support team are an email away and for me they have always responded within a few hours latest. 

**What problems is Adverity solving and how is that benefiting you?**

We required a flexible solution for our data flow that any member of the team could pick up with relative ease. As API connections are already present for many different platforms being able to go through a variety of scenarios quickly is essential for our internal analytics. 

This has been a fundamental tool in ensuring automation of our data flow! 

**Official Response from Marketing Team:**

> Hi Alvi,

Thank you for the great review and constructive feedback. We are really happy to hear that you are a fan of our support team. We always focus on our client's needs and help them use our product as effectively as possible.

Cheers,

Your Adverity team

  ### 24. Data Management made easy

**Rating:** 4.5/5.0 stars

**Reviewed by:** Tim K. | Consultant, Enterprise (> 1000 emp.)

**Reviewed Date:** October 10, 2019

**What do you like best about Adverity?**

Both Adverity Products (DataTap as the ETL Backend) and Insights (as the visualization frontend) are very easy to use and allow even inexperienced users to quickly harness the power of their own data. 
DataTap greatly simplifies the necessary steps to pull data from various different Platforms (such as Google Ads) , without the need to write your own Connectors. Instead a quick authorization to access the platform is all it takes to get started. Afterwards it's very simple to configure the needed reports and fetch the data. Transforming that data is rather simple as well. For most operations (such as selecting or adding data) prebuild scripts are available, for everything else a bit of python knowledge is helpful to achieve one's goals. Once the data has been transformed it'll be pushed to Insights where Analysts can choose from a plethora of different visualization options to quickly setup a dashboard that meets the clients need.
Additionally, both products are constantly updated and improved. Customers also get a say regarding new features or adaptions for their business needs.

**What do you dislike about Adverity?**

There are still some improvements to be made regarding the performance and usability of the platform. This would include easier export options (for data that should not be pushed to Insights) or dependencies of different datastreams to streamline operations.

**What problems is Adverity solving and how is that benefiting you?**

Adverity is used for Customer and In-House Marketing reports which has been greatly improved compared to the manual steps that were necessary before Adverity.

**Official Response from Marketing Team:**

> Hi Tim,

Thank you for the great review and constructive feedback. We are really happy to hear that you enjoy using our products. 

Cheers,
Your Adverity team

  ### 25. Very powerfull tool and great services

**Rating:** 4.5/5.0 stars

**Reviewed by:** Markus G. | Innovation Manager, Mid-Market (51-1000 emp.)

**Reviewed Date:** October 10, 2019

**What do you like best about Adverity?**

Very thought-out services with both Datatap and Insights. The entire service is very well integrated into the current API landscape with lots of out of the box API connectors. Data transformation is easy and efficient. So is data-visualization and the creation of dashboards. The biggest benefit on using Adverity instead of a similar service on the market is their hands-on approach to individual requests and issues as well as their entire customer support and service team. They have a great response time for reviewing and adding our feature requests and are adding to and optimizing the service on a very regular and constant basis.

**What do you dislike about Adverity?**

Getting into the data transformation capabilities can still be challenge, especially if you are not used to a scripting language like phyton. Thankfully they have lots of documentation and their excellent service to help you out. I still believe the interface could be a bit more forthcoming in explaining features and setting outright. Adverity offers a tremendous amount of capabilities, but lots of features and settings are often buried in hard to understand descriptions or just hidden within the interface.

**Recommendations to others considering Adverity:**

Make sure to really lay out your setup bevor hand to avoid a clustered interface.
Make sure you know how you want to organize multiple organizations, naming conventions for scripts, mapping tables and datastreams. Make also sure that you have a general consent on how to map kpis. The cleaner you set up all of this, the better the experience in the long run.

**What problems is Adverity solving and how is that benefiting you?**

We are using Adverity in almost all its offerings. 
We use the Datatap for all sorts of data management and homogenization of different data sources. We export harmonized data to our clients or to multiple Visualization-Platforms like Google Datastudio and Adveritys own Insights Platform. 
We use Insights for a multitude of customized client and inhouse dashboards which are always available and up to date.  We offer automized and scheduled reports and the alert-system for clients who need their information via e-mail. 
Their services benefit us most in the easy acquisition of raw data and the ability to turn these table full of metrics and dimensions  into actionable insights for our account managers and their clients.

**Official Response from Marketing Team:**

> Hi Markus,

Thank you very much for your kind review and recommendations. We are happy to hear that you are so pleased with both our product and customer service.

Cheers,
Your Adverity team

  ### 26. innovative solution, a very professional team very responsive and attentive to our needs

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.)

**Reviewed Date:** May 22, 2020

**What do you like best about Adverity?**

a technically innovative solution in terms of data collection, fast, and efficient

**What do you dislike about Adverity?**

at the moment I have no problem..................

**Recommendations to others considering Adverity:**

If you are looking for a technological solution that is easy to handle, effective and with a lot of potential, do not hesitate to take it

**What problems is Adverity solving and how is that benefiting you?**

Adverity has answered our needs within our pole data, in order to automate the collection of our paid data, transform and exploit refined data for marketing analyzes

**Official Response from Marketing Team:**

> Hi there,

Thank you for the great review and constructive feedback on our product. We truly appreciate this.

Cheers,
Your Adverity team


  ### 27. Fully featured product with excellent customer service.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Niki W. | Advisor, Information Technology and Services, Enterprise (> 1000 emp.)

**Reviewed Date:** November 21, 2019

**What do you like best about Adverity?**

We used DataTap as the backend for our in-house digital reporting platform. As the lead developer on this aspect of the product, I found the APIs very easy to integrate and the overall running of the production service has been robust. The range of connectors on offer is competitive, and when problems inevitably emerged, I found the team to be extremely responsive and knowledgeable. 

**What do you dislike about Adverity?**

Aside from one instance where the team introduced a breaking change into the stack, I've been delighted with the service. I'm putting this down to teething issues, as the DataTap API was very new at the time. 

**What problems is Adverity solving and how is that benefiting you?**

We're leveraging the suite of connectors that Adverity offers in order to automate client reporting while we gradually engineer our own implementations.

**Official Response from Marketing Team:**

> Thanks a lot for your kind words, Niki!

We really appreciate this excellent review and the fact that you are "delighted with our service".

Cheers,
Your Adverity team

  ### 28. Adverity keeps you like a flower in the palm of your hand

**Rating:** 5.0/5.0 stars

**Reviewed by:** Dan L. | Digital Solution Specialist, Information Services, Small-Business (50 or fewer emp.)

**Reviewed Date:** October 31, 2019

**What do you like best about Adverity?**

- Great, dedicated, pleasant and fast account management and customer support. Adverity keeps you like a flower in the palm of your hand and make sure you are satisfied and that everything works like it should be. 
- Datatap is user friendly and easy to use
- Adverity fulfilled the promise (https://www.adverity.com/data-connectors/) to build new data connectors if they are not available yet
- Setup of the new connectors and creating datastreams is easy
- You don’t actually need technical experience with coding nor transformation scripts. Adverity helps with them from start to end, or build them for you (at least in our case). 
- Rapid development on the whole


**What do you dislike about Adverity?**

- Price can be obstacle for some customers

**What problems is Adverity solving and how is that benefiting you?**

Pulling Amazon and third party data to Datatap and use Data Studio as reporting dashboard

**Official Response from Marketing Team:**

> Hi Dan,

Thank you very much for taking the time to write us this great review.

Cheers,
Your Adverity team

  ### 29. Amazing tool that has helped to transform our business

**Rating:** 5.0/5.0 stars

**Reviewed by:** Tony O. | Mid-Market (51-1000 emp.)

**Reviewed Date:** May 29, 2020

**What do you like best about Adverity?**

Great features, very reliable and brilliant support from the Adverity team.

**What do you dislike about Adverity?**

No current issues with using Adverity.
Has everything we currently need.

**What problems is Adverity solving and how is that benefiting you?**

Automating data flows and anlaytics functions.

**Official Response from Marketing Team:**

> Hi Tony,

Thank you for the great review and constructive feedback on our product. We truly appreciate this.

Cheers,
Your Adverity team


  ### 30. Great and simple platform for managing ETL

**Rating:** 4.5/5.0 stars

**Reviewed by:** Seth N. | Senior Data Engineer, Internet, Mid-Market (51-1000 emp.)

**Reviewed Date:** September 24, 2019

**What do you like best about Adverity?**

I like how simple it is to set up a new integration or Datastream as they refer to it on their platform. The pricing is also very affordable compared to other existing services that people may be familiar with such as Fivetran or Stitchdata. Support is also very responsive and helpful. Despite the timezone difference between New York & Vienna I haven't had any issues in hearing back from the team over there whatsoever.

**What do you dislike about Adverity?**

The interface I think can still use some improvements and there are issues with performance when the Datatap is under medium load.

**What problems is Adverity solving and how is that benefiting you?**

We are currently leveraging Adverity as a simple solution for pulling in data from various services and putting it into our Data Warehouse. Downstream from there we pull the data in using our own BI tools rather than the tools that Adverity has - having Adverity simplifies the process of pulling data in from multiple places and having to manage it.

**Official Response from Marketing Team:**

> Hi Seth,

Thank you for the great review and constructive feedback.  We are really happy to hear that you are a fan of our support team. We always focus on our client's needs and help them use our product as effectively as possible.

Cheers,

Your Adverity team

  ### 31. Adverity boosts your report and analysis capabilities by a lot.

**Rating:** 4.5/5.0 stars

**Reviewed by:** Marcel D. | Business Development Manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** September 24, 2019

**What do you like best about Adverity?**

I really like the ease of use of Adverity insights. After the raw data is processed in the backend every colleague can simply create dashbaords via drag and drop. It's very intuitive and you learn the basics in less than an hour.
Although it's relatively easy to learn you still have a lot of advanced features to present your data, for example:
-- graphs and diagrams can be created with just one click
-- dashboards can support your presentation for an appointment
-- you can schedule exports to fully automate reports

Adverity was also always very helpful when contacting them regarding connections to services that haven't been established yet.

**What do you dislike about Adverity?**

I'd like to have further possibilities for custom time ranges to process data. Further there is no possibility to define dependencies for your scheduled fetches and transformations.
Also exporting data is often not as easy as I would like it to be. Instead of sending your results into the live system you can deploy imported and processed data to FTP servers but are limited to one server and user per organization.

**What problems is Adverity solving and how is that benefiting you?**

We use Adverity to unify data for reports for our customers and for our internal reporting and analysis processes. We automatized all of our weekly and monthly reports that took several hours per week to be made. Further we now have the possibility to create custom reports in just a few minutes.
For that we connect to feed engines as well as web analytics services or direct file supply via Google Sheets or FTP servers.

**Official Response from Marketing Team:**

> Hi Marcel,

Thank you for the great review and constructive feedback. Please note that your suggestions will be taken into consideration as we always have a great focus on making our product & services better for our clients.

Cheers,

Your Adverity team

  ### 32. Great Partner for Developing Analytics

**Rating:** 5.0/5.0 stars

**Reviewed by:** Jordan B. | Co-Founder and Chief Strategist, Marketing and Advertising, Small-Business (50 or fewer emp.)

**Reviewed Date:** September 18, 2019

**What do you like best about Adverity?**

Digital Matter has been working with Adverity for data import and harmonizing for over a year. The support teams, engineering teams, and our account contacts have been responsive, helpful, and driven to develop solutions to help us continue to draw in information from ad platforms that seem to be actively trying to disrupt our feeds.

**What do you dislike about Adverity?**

Candidly, we've been really impressed with the team. The only difficulty we run into is based on geography. We're in the States, and they're in Europe. Requests going out late in the day tend to be addressed overnight, and it can be hard to sync for live calls. Again, they're very responsive despite the distance.

**What problems is Adverity solving and how is that benefiting you?**

We draw in data from several ad networks and offline sources, blend them, and drop them into Tableau Server sites for our clients. We run a marketing strategy and advertising consultancy, and Adverity has enabled us to create an automated reporting and insights generating tool without major capital investment. We're not reporting in excel anymore, and no human labor hours are committed to manually exporting data. It's a net cost-savings for us, and our clients are getting a better product.

**Official Response from Marketing Team:**

> Hi Jordan,

Thank you for the great review and constructive feedback. Please note that your suggestions will be taken into consideration as we always have a great focus on making our product & services better for our clients.

Cheers,
Your Adverity team


  ### 33. from big data to smart data

**Rating:** 5.0/5.0 stars

**Reviewed by:** Sabrina P. | Digital Marketing, Mid-Market (51-1000 emp.)

**Reviewed Date:** October 24, 2019

**What do you like best about Adverity?**

Perfect tool to monitor and manage the massive grow in data streams. Userfriendly interface which allows the end user to quickly interpret mixed data tables and gather insights.The flexibility of the tool allows clients to request custom features. Above all the service team is always happy to assist and support. Both tools (datatap and insights) are updated and improved on a regular basis. 

**What do you dislike about Adverity?**

From an end client perspective its hard to evaluate the data quality. Its only obvious that something must be wrong if data is missing. A quality index should be considered.

**What problems is Adverity solving and how is that benefiting you?**

We managed to set up dashboards which are capable of showing many different data sources at a glance.  In terms of campaign reporting we can save time that can be used to find insights and optimize performance. 

**Official Response from Marketing Team:**

> Hi Sabrina,

Thank you very much for taking the time to write us this great review. We are thrilled to hear that our product helps you solve data and reporting issues in no time. 
 
Cheers,
Your Adverity team

  ### 34. Exactly what it says on the tin and more

**Rating:** 5.0/5.0 stars

**Reviewed by:** James H. | Head of Data and Analytics, Mid-Market (51-1000 emp.)

**Reviewed Date:** November 28, 2019

**What do you like best about Adverity?**

There are many API connector businesses in the marketplace and I have used a fair few in my time. The biggest difference with Adverity is their service model. They are fantastically responsive and always go the extra mile to ensure we have what we need, things like building connectors for obscure APIs for free - this makes a real difference and saves me valuable development time

**What do you dislike about Adverity?**

Not much to say here - their name is a bit annoying as it autocorrects to adversity 

**Recommendations to others considering Adverity:**

Think carefully about the features you need - for us it was very simple, we needed data tap. Your organisation may well want to use their transformation functionality which comes at an extra cost - if you don't have in house expertise with SQL manipulation you may well wish to invest in this add on

**What problems is Adverity solving and how is that benefiting you?**

My team are able to seamlessly schedule and pull down data from any platform in to our data lake with minimal fuss. That means we can get on with our job as analysts instead of messing around with APIs that constantly change without warning. It's saved us weeks of development time since implementation and my team are evangelical in their opinion of their service team

**Official Response from Marketing Team:**

> Hi James,

Thank you very much for the kind words and constructive feedback on our products.

Cheers,
Your Adverity team

  ### 35. Good product for marketing agencies

**Rating:** 4.5/5.0 stars

**Reviewed by:** Nick S. | Data Science Architect, Mid-Market (51-1000 emp.)

**Reviewed Date:** November 25, 2019

**What do you like best about Adverity?**

Lots of good features and options in Datatap for ETLing data. You have the option to load directly to several databases, or to dump raw files to a cloud Data Lake. You can maintain common schemas if needed as well. Datatap has the largest number of native connectors to marketing datasets I've seen amongst competitors. There are lots in there I simply haven't seen in all competitors. Easy to maintain client separation in-platform, and they allow you to install the software on your own EC2 instance. I'm also a fan of the business model compared to other platforms like Datorama. Vendor lock-in is less stringent with Datatap, not that I'm interested in moving away any time soon.

**What do you dislike about Adverity?**

The documentation section is a little limited and could be built on. There is documentation for the key functionality and tutorials, but there could be additional documentation provided. The python transformation functions could also allow for importing standard python libraries for a little more flexibility. For example, right now you can use python to transform a metric, but if you need to import a standard library like "re" to run a python regex on the field, you can't. Adding in the ability to import simple, standard libraries could empower the lambda functions component in my opinion. Aside from that, however, the python transformations work well and perform well. 

**What problems is Adverity solving and how is that benefiting you?**

Large number of data pipelines for marketing effectiveness. The support provided by AdVerity has been very good, the platform is always in development due to API changes, and turn around for new or additional functionality has been very good and responsive. 

**Official Response from Marketing Team:**

> Hi Nick,

Thank you very much for taking the time to share your thoughts on using Adverity.

We really appreciate your feedback. Please note that both your suggestions around Transformations are already possible and your Account Manager will soon get in touch with you to explain the process in detail.

Cheers,
Your Adverity team

  ### 36. Adverity Platform Review

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.)

**Reviewed Date:** November 25, 2019

**What do you like best about Adverity?**

The Adverity platform has made it really easy to streamline our agency's reporting process - it leaves less room for manual reporting errors due to its automated approach and has allowed us to free up resource for other tasks within the agency. It is an intuitive platform that is easy to use and there are multiple help guides available for users.

**What do you dislike about Adverity?**

When there is an error with transforming the data, it would be more helpful if we could fix the issue right away (currently we are shown where the error is coming from, but not why it is occurring).

**Recommendations to others considering Adverity:**

Explore the range of APIs that are currently available and request a live demo so you can better understand the possibilities and the time you can save within your business.

**What problems is Adverity solving and how is that benefiting you?**

There are some problems when data is being transformed as sometimes the scripts can't be applied to multiple data streams, but this is something we are getting better at fixing as we go on. The main benefit here is that it has allowed us to save a lot of time in the agency that we would have spent on manual reports where we would have to stitch together data from multiple data sources manually e.g. Google Analytics, media buying platforms such as Facebook and DV360, and the client's conversion data etc. Adverity does this for us as long as a naming convention is followed which has now become part of our agency way of working. 

**Official Response from Marketing Team:**

> Hi there,

Thank you very much for taking the time to write us this positive review and for the constructive feedback on our product. 

Cheers,
Your Adverity team

  ### 37. Adverity DataTap & Adverity Insights

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.)

**Reviewed Date:** November 16, 2019

**What do you like best about Adverity?**

-The best is customer service
-Tool with a lot of future projection in a very competitive market.
-The display performance of widgets in Adverity Insights is very good
-ETL DataTap very powerful. It is not necessary to have great programming knowledge.
-Continuous product improvements with updates in Adverity Insights

**What do you dislike about Adverity?**

-Look & feel in Adverity Insights yet to improve. Although in recent months great improvements.
-It is not possible to filter by metric. This has to do with the database model. It would be very interesting to have the option.
-The documentation in general is incomplete and is not very didactic. There should be videos even if they are basic introduction.
Documentation missing in DataTap in Python expressions. There are certain expressions that are always the same. Date Transformation, If re.match, etc., In the DataTap documentation there is only one Python reference https://docs.python.org. But it is compensated with excellent customer service.
-Occasionally the platforms do not work, although less and less.
-In the Datastream configuration it is sometimes blocking because imports are queued. One thing is to import large data and another is the configuration of the fields and mapping. They gave us a solution instead of using: https://.....*alternative* when it was blocked we would use: https://......*original*, but I think in the flow or interface of the program should contemplate that you are configuring with small fetch and not block you in the configuration process.

**Recommendations to others considering Adverity:**

ETL very powerful and with excellent customer service.

**What problems is Adverity solving and how is that benefiting you?**

Automation of Digital Marketing reports
Consultancy. Dashboard solution for customers.

**Official Response from Marketing Team:**

> Hi there,

Thanks a lot for taking the time to write us this great review and constructive feedback on our product.

Cheers, 
Your Adverity team

  ### 38. Marketing Data & ETL Made Easy

**Rating:** 5.0/5.0 stars

**Reviewed by:** Todd M. | Director, Social & Media Operations, Marketing and Advertising, Mid-Market (51-1000 emp.)

**Reviewed Date:** September 06, 2019

**What do you like best about Adverity?**

Adverity is both very flexible and very reliable - after looking at all the options in the ecosystem for connections to Martech/Adtech APIs for ETL, Adverity provided the most robust and flexible solution that fit our needs. 

As a part of our onboarding - Adverity created new integrations to some of our edge-case platforms that were not already integrated. When they first told me they would build any connections that we needed I was a bit skeptical, but after about 4 weeks of signing the contract, all of the platforms we needed were fully integrated and available in their product. We also needed some unique flexibility on the destination side and Adverity was able to build out a solution that fit our needs. 

Their support team is also incredible, it's very refreshing to have account managers assigned to your account that can provide technical assistance, when we have had some unique/complex transformation needs, our main contacts were able to help us with our transformation scripts directly without the need to send us to support. 

**What do you dislike about Adverity?**

While Adverity does not provide the most aesthetic platform/UI currently available among other ETL tools,  it is a testament to where Adverity spends their time and focus, making a very robust and flexible product. They are building out more documentation available inside the product, but sometimes documentation around unique cases/features can be a bit light.   

**What problems is Adverity solving and how is that benefiting you?**

We needed a flexible solution for automating the flow of data throughout internal tools and destinations inside our organization to ensure we are able to hit the needs of both internal analytics and custom analytics projects for our clients. Adverity has been essential in automating many of the tasks and tools we have internal to service our clients.  

**Official Response from Marketing Team:**

> Hi Todd,

Thank you for the great review and constructive feedback on our product.

Cheers,
Your Adverity team

  ### 39. I like Adverity for 1,5 half year. 

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.)

**Reviewed Date:** November 15, 2019

**What do you like best about Adverity?**

Both Datatap and Insight are very stable systems. I am very happy that you update a lot. Adverity is better and better. I can work really well in it nowadays. Also, the support is very helpful and fast.

**What do you dislike about Adverity?**

Some things are not so logical. for example. In Insights if you want to add something to a chart you have to "right-click". It was a bit strange because nowhere else you use right-click in Adverity. It would be better if we have better documentation. Our work would be a lot easier if our campaign managers could edit the text widgets.  

**Recommendations to others considering Adverity:**

It is really time-consuming to set up Adverity for big agencies. But it has the possibility to use this platform for great reporting, dashboarding.

**What problems is Adverity solving and how is that benefiting you?**

We can see all of our advertising campaigns on one platform. We are making complex dashboards with the Insights, that our clients really like. Also, we can make benchmark tables for the whole company.

  ### 40. Power your marketing data from all your channels

**Rating:** 4.5/5.0 stars

**Reviewed by:** Stefano F. | Marketing Data Scientist, Enterprise (> 1000 emp.)

**Reviewed Date:** September 02, 2019

**What do you like best about Adverity?**

The connector library, the availability of connectors, and if not listed, there is no problem for them to build one if you need it.
Highly reliable platform, no failures from Datatap since we are using it.
Support never had a problem unsolved, and in little, to no time they will solve any problem you may experience.

**What do you dislike about Adverity?**

The documentation can be improved, but up till now, their support team can solve any problem within a good time frame.

**Recommendations to others considering Adverity:**

Considering this program, I recommend you to get a personal demo. You can see for yourself how the platform works and how it will benefit your day to day work.

**What problems is Adverity solving and how is that benefiting you?**

We are using Datatap for our data integration of multiple marketing platforms. By automating this process with Adverity, we reduced the amount of time of integrating our data, resulting in more time spent on the actual reporting and analytics of our data.

**Official Response from Marketing Team:**

> Hi Stefano,

Thank you for the great review and constructive feedback on our product.

Cheers,
Your Adverity team

  ### 41. Beyond ETL: add more intelligence to your dashboard

**Rating:** 5.0/5.0 stars

**Reviewed by:** Andrea M. | Head of SEM, Small-Business (50 or fewer emp.)

**Reviewed Date:** August 28, 2019

**What do you like best about Adverity?**

Adverity is a very stable and powerful suite of platforms when it comes to extract, transform, and visualize data. But what is more important is the possibility to enhance a dashboard with the usage of scripts, virtually transforming a dashboard into a "machine" making calculation based on your own rules and/or  algorithms. Datatap + Insights are in my opinion a must for an agency or a large corporation: within the same organisation you are able to structure the accounts for your client, you have 2FA while logging in, you can easily schedule and share a dashboard as email attachment, and more.

**What do you dislike about Adverity?**

Power implies some times complexity and due to the variety of possibilities this suite of tools offers, you may experience a fairly long "learning period" to use both platforms. This depends of course on your own experience with ETL tools or database or coding, and so on. However, Adverity has an onboarding program and the suport team is kickass, so if you need help you will get that!

**Recommendations to others considering Adverity:**

Value has a cost, so if you are thinking that you can do the same things with Data Studio I'm afraid you are wrong. Considering the stability, the potential, the support (!), the fee for Adverity is well used money.

**What problems is Adverity solving and how is that benefiting you?**

Reporting is quite often a time-consuming task, with Adverity we reached a high level of automation saving precious time that we could spend on other tasks. However what is struck me most is not only the capacity of "solving problems" but rather the possibility to develop new tools and going beyond the simple "figures and nice graphs" that you could do even with Excel and PowerPoint. 

**Official Response from Marketing Team:**

> Hi Andrea,

Thank you for the great review and constructive feedback on our product. We truly appreciate this.

Cheers,
Your Adverity team

  ### 42. Great data management 

**Rating:** 5.0/5.0 stars

**Reviewed by:** Adam M. | User Acquisition Specialist , Mid-Market (51-1000 emp.)

**Reviewed Date:** September 18, 2019

**What do you like best about Adverity?**

While I love having our data in one place. I have to say one thing that truly stands out is the quality of our account manager, Whenever we have had an issue they have been quick to resolve and escalate when required and will quickly jump on a call to make sure there are no miscommunications. Even when something does go wrong I feel confident that it will be resolved quickly. 

**What do you dislike about Adverity?**

Uploading files manually can be a bit finicky some times, requiring your data in a very specific format. 

**What problems is Adverity solving and how is that benefiting you?**

It is really useful having all our data in one place enabling us to easily export our data into the data reporting software of our choice. With us not having to spend time and effort on the collection of the data we can spend more time on the analysis, finding actionable insights and improving the efficiency of our marketing.  

**Official Response from Marketing Team:**

> Hi Adam,

Thank you for the great review and constructive feedback. Please note that your suggestions will be taken into consideration as we always have a great focus on making our product & services better for our clients.

Cheers,
Your Adverity team

  ### 43. Save time and start focusing on the stuff that really matters

**Rating:** 5.0/5.0 stars

**Reviewed by:** Lukas M. | Mid-Market (51-1000 emp.)

**Reviewed Date:** January 31, 2020

**What do you like best about Adverity?**

Great if you need to connect to many data sources and don't want to maintain them with (probably) limited resources. Very fast to implement new sources if needed. Very reliable!!

**What do you dislike about Adverity?**

I mean things can always be cheaper I guess :D

**Recommendations to others considering Adverity:**

If you are investing a lot for time in APIs, don't!!! A tool like this is well worth the money to focus on the stuff that is actually relevant for your company.

**What problems is Adverity solving and how is that benefiting you?**

In the past we often had to tell departments that getting new data takes long and is tedious and that we can't to it.
Now it's a matter or minutes if people know what they need.

**Official Response from Marketing Team:**

> Hi Lukas,

Thanks a lot for this excellent review. We are happy that you find our product so useful and reliable.

Cheers,
Your Adverity team

  ### 44. Great Platform with Great Service

**Rating:** 4.5/5.0 stars

**Reviewed by:** Austin M. | Marketing Data Strategist, Marketing and Advertising, Small-Business (50 or fewer emp.)

**Reviewed Date:** November 07, 2019

**What do you like best about Adverity?**

I love how flexible the platform is and with the help of the support team, we can solve for pretty much use case we need. 

**What do you dislike about Adverity?**

There is a steep learning curve to a lot of what Adverity does, but that is a worthwhile trade off for the flexibility and scalability that the platform offers. 

**Recommendations to others considering Adverity:**

Good for solving detailed problems, but is an investment for sure. Also, as Adverity is based out of Europe you will need a bit of flexibility in working with the team. I have found a way to make it work.

**What problems is Adverity solving and how is that benefiting you?**

Merging multiple Google Analytics accounts into one dashboard, creating omni-channel dashboards, and making easy to use campaign monitors.

**Official Response from Marketing Team:**

> Hi Austin,

Thank you very much for taking the time to write us this great review and product recommendations.

Cheers,

Your Adverity team

  ### 45. Very good reporting tool

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** May 19, 2020

**What do you like best about Adverity?**

Adverity simplifies and accelerates the reporting process for online campaigns.

**What do you dislike about Adverity?**

The technical setup in the background is not quite simple.

**What problems is Adverity solving and how is that benefiting you?**

The figures for ongoing online reports no longer need to be laboriously gathered from multiple tools, but are collected in Adverity. Creating a report is much faster and saves me a lot of time.

**Official Response from Marketing Team:**

> Hello,

Thank you very much for the great review and the constructive feedback on our product. We really appreciate it.

Best regards,
Your Adverity Team

  ### 46. DataTap- Good product improving regularly

**Rating:** 3.5/5.0 stars

**Reviewed by:** Nicholas W. | Data Platforms Manager, Marketing and Advertising, Mid-Market (51-1000 emp.)

**Reviewed Date:** November 18, 2019

**What do you like best about Adverity?**

Since working through the set up, and tweaking over several weeks to get the right performance and times we are generally seeing a strong performance. With issues few and far.

**What do you dislike about Adverity?**

on occasions when there is a problem, we are not receiving proactive notifications. We always find any problem is being worked on, but we have not information.

**What problems is Adverity solving and how is that benefiting you?**

The impact of adverity has been a positive one. They are open to developing aspects for our future idea. There has always been an effort made to increase our use of the product, and a lot of freedom has been afforded to us while testing.

**Official Response from Marketing Team:**

> Hi Nicholas,

Thanks a lot for taking the time to write us this great review and constructive feedback on our product.

Cheers,
Your Adverity team

  ### 47. Best in the market!

**Rating:** 4.5/5.0 stars

**Reviewed by:** Cam B. | Director of Digital, Small-Business (50 or fewer emp.)

**Reviewed Date:** May 18, 2020

**What do you like best about Adverity?**

A fantastic platform from extracting, transforming and visualising data. Customer support second to none

**What do you dislike about Adverity?**

A new player to the market, but always evolving on offerings they don't yet support. Not much to dislike

**What problems is Adverity solving and how is that benefiting you?**

Centralising marketing, advertising and business data alike to create a central source of truth.

**Official Response from Marketing Team:**

> Hi Cam,
Thank you for the great review and constructive feedback on our product. We truly appreciate this.

Cheers,
Your Adverity team


  ### 48. Adverity made maanging 14 data connections and 65 datastreams simple

**Rating:** 4.5/5.0 stars

**Reviewed by:** Nina N. | Senior Data Analyst, Enterprise (> 1000 emp.)

**Reviewed Date:** September 27, 2019

**What do you like best about Adverity?**

We used Adverity to extract data from 14 data sources ranging from marketing platforms, internal databased and scheduled csv exports. Adverity made maanging all data connections, the resulting datasets and trasformations very simple saving us plenty of time and effort.

**What do you dislike about Adverity?**

Currently the platform doesn't support custom scripting and although the transformations available are extensive, they are not intuitive and take some getting used to. Saying that the support team has been incredible in helping us when we get stuck and working through the transformations together.

**What problems is Adverity solving and how is that benefiting you?**

We are using Adverity's ETL capabilities to extract data from 14 data sources across 5 brands, transform and load it into PowerBi for visualisations. This allows business users to view company performance and user experience across all touch points.

**Official Response from Marketing Team:**

> Hi Nina,

Thank you for the great review and constructive feedback.  Your insight is really helpful in making our product better.

Cheers,

Your Adverity team

  ### 49. Data Analyst

**Rating:** 4.5/5.0 stars

**Reviewed by:** Nikolett K. | Data Analyst, Mid-Market (51-1000 emp.)

**Reviewed Date:** November 23, 2019

**What do you like best about Adverity?**

- UI: The UI is intuitive, easy to use even for first-time users and user friendly
- Added value: The platform saves me a lot of time, effort and sweat.It substitutes manual work which would be error prone.
- Support team: I would give them five stars as they are highly responsive, providing clear and useful instructions. Every customer service should take them as an example.

**What do you dislike about Adverity?**

Error messages could be more descriptive. 

**What problems is Adverity solving and how is that benefiting you?**

I can see up-to-date information every morning without so much effort. The automated reports contribute to daily updated dashboards.

**Official Response from Marketing Team:**

> Hi Nikolett,

Thank you for your great review! We are happy that our automated reports have a great contribution to your day-to-day business. 

Cheers,
Your Adverity team

  ### 50. Dashboards that impress everyone.

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.)

**Reviewed Date:** October 14, 2019

**What do you like best about Adverity?**

The best about Adverity is, how easy it is to create beautiful and professional Dashboards, with only some clicks.

**What do you dislike about Adverity?**

It takes some time to learn how to onboard data with DataTap. But once you made it, you see what mighty tool it is.

**Recommendations to others considering Adverity:**

Be sure to know what kind of data you want to process with Adverity and do a trial phase to see if it matches your expectations. The support is awesome and will help you.

**What problems is Adverity solving and how is that benefiting you?**

As the one and only programmatic Advertising Agency for Deutsche Telekom, we have to report very different types and source of data. Adverity allows us, to bring them all together. Mostly even merged together in one Graph or Table.

Another great thing is, that we can offer our customers high quality Dashboards to report them the performance of their Campaigns and empower them to boost their advertising success with more transparency. 

**Official Response from Marketing Team:**

> Hi Daniel,

Thank you for the great review and constructive feedback. You are delighted to hear that you are so pleased with our support team and product likewise.

Cheers,
Your Adverity team


## Adverity Discussions
  - [Why do I need a professional service when I can build my own API connection?](https://www.g2.com/discussions/data-connectors-management) - 2 comments, 1 upvote
  - [We want to step up our marketing intelligence efforts but we don't really know where to start. What should we do?](https://www.g2.com/discussions/how-to-start-a8ce2f12-bb71-4b6b-9e7f-dd2ee3fffd20) - 2 comments, 1 upvote
  - [Where is the data stored?](https://www.g2.com/discussions/data-storage-3897b135-1c79-41fe-bb2a-98d69d767a61) - 2 comments, 1 upvote
  - [Can you help me getting my data into our BI tool?](https://www.g2.com/discussions/bi-tools) - 1 comment, 1 upvote
  - [What are the costs of your service?](https://www.g2.com/discussions/costs) - 1 comment, 1 upvote

- [View Adverity pricing details and edition comparison](https://www.g2.com/products/adverity/reviews?page=5&section=pricing&secure%5Bexpires_at%5D=2026-07-17+03%3A28%3A37+-0500&secure%5Bsession_id%5D=a1d99bef-9726-4106-b82e-60873fa41971&secure%5Btoken%5D=0316ed7ddd62e7b9276038915c45845b8cc13be574fd6636d353777e7ca088a9&format=llm_user)
## Adverity Integrations
  - [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews)
  - [Amazon Redshift](https://www.g2.com/products/amazon-redshift/reviews)
  - [Apache Airflow](https://www.g2.com/products/apache-airflow/reviews)
  - [Athena](https://www.g2.com/products/bennett-technologies-pvt-ltd-athena/reviews)
  - [Azure Blob Storage](https://www.g2.com/products/azure-blob-storage/reviews)
  - [Azure Databricks](https://www.g2.com/products/azure-databricks/reviews)
  - [Databricks](https://www.g2.com/products/databricks/reviews)
  - [Data Studio](https://www.g2.com/products/data-studio/reviews)
  - [dbt](https://www.g2.com/products/dbt/reviews)
  - [Domo](https://www.g2.com/products/domo/reviews)
  - [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews)
  - [Firebolt](https://www.g2.com/products/firebolt/reviews)
  - [Google Ads](https://www.g2.com/products/google-ads/reviews)
  - [Google Analytics](https://www.g2.com/products/google-analytics/reviews)
  - [Google BigQuery Data Transfer Service](https://www.g2.com/products/google-bigquery-data-transfer-service/reviews)
  - [Google Cloud Interconnect](https://www.g2.com/products/google-cloud-interconnect/reviews)
  - [Google Cloud SQL](https://www.g2.com/products/google-cloud-sql/reviews)
  - [Google Cloud Storage](https://www.g2.com/products/google-cloud-storage/reviews)
  - [Google Workspace](https://www.g2.com/products/google-workspace/reviews)
  - [LinkedIn Marketing Solutions](https://www.g2.com/products/linkedin-marketing-solutions/reviews)
  - [Looker](https://www.g2.com/products/looker/reviews)
  - [Mailgun](https://www.g2.com/products/mailgun/reviews)
  - [Microsoft Excel](https://www.g2.com/products/microsoft-excel/reviews)
  - [Microsoft Fabric](https://www.g2.com/products/microsoft-fabric/reviews)
  - [Microsoft Power BI](https://www.g2.com/products/microsoft-microsoft-power-bi/reviews)
  - [Microsoft SQL Server](https://www.g2.com/products/microsoft-sql-server/reviews)
  - [MySQL](https://www.g2.com/products/mysql/reviews)
  - [Nielsen Ad Intel](https://www.g2.com/products/nielsen-ad-intel/reviews)
  - [Oracle Database](https://www.g2.com/products/oracle-database/reviews)
  - [Qlik Data Integration](https://www.g2.com/products/qlik-data-integration/reviews)
  - [Reddit for business](https://www.g2.com/products/reddit-for-business/reviews)
  - [SAP Datasphere](https://www.g2.com/products/sap-datasphere/reviews)
  - [Sensor Tower](https://www.g2.com/products/sensor-tower/reviews)
  - [Snowflake](https://www.g2.com/products/snowflake/reviews)
  - [StackAdapt](https://www.g2.com/products/stackadapt/reviews)
  - [Tableau](https://www.g2.com/products/tableau/reviews)
  - [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews)
  - [Vistar Media](https://www.g2.com/products/vistar-media/reviews)

## Adverity Features
**Metrics**
- Sessions - Digital Analytics
- Engagement
- Entry and Exit Pages
- Standard Event Tracking
- Custom Event Tracking
- Retention
- Return
- Conversions
- Funnels

**Functionality**
- Diverse Extraction Points
- Data Structuring
- Consolidation
- Data Cleaning
- Cloud Extraction
- Visualization

**Analytics**
- Reports
- Dashboard
- Web Analytics
- Campaign Tracking
- Customer Demographics
- Predictive Analytics

**Management**
- Reporting
- Auditing

**Development **
- Pre-built Connectors
- Custom Connectors

**Agentic AI - Google Workspace for Marketing**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration

**Agentic AI - SAP Store**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Natural Language Interaction
- Proactive Assistance
- Decision Making

**Reporting**
- Real-Time Reporting
- Trending
- Retroactive Reporting
- Segmentation
- Mobile Reporting
- Unification Across Devices
- Custom Reports and Dashboards

**Marketing Operations**
- ROI Tracking
- Data Collection
- Customer Insights
- Multi-User Access
- Spend Management
- White Label

**Administration**
- Data Storage
- A/B Testing
- Integrations

**Functionality**
- Extraction
- Transformation
- Loading
- Automation
- Scalability

**Management **
- Reporting and Analytics
- Data Mapping

**Diverse Extraction Points**
- Diverse Extraction Points

**Other**
- User Data
- Site Search Reporting
- Load Time Monitoring
- Campaign Tracking
- E-Commerce
- Promotional Messages
- Administration Alerts

**Integration Options**
- ERP Systems
- Accounting Systems
- CRM and Marketing Automation Systems
- EDI

**Generative AI**
- AI Text Generation

**Campaign Activity**
- Campaign Insights
- Campaign Stickiness
- Multichannel Tracking
- Brand Optimization

**Agentic AI - Marketing Analytics**
- Autonomous Task Execution
- Cross-system Integration
- Proactive Assistance

**Agentic AI - Digital Analytics**
- Autonomous Task Execution
- Cross-system Integration
- Proactive Assistance
- Decision Making

**Agentic AI - E-Commerce Analytics**
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making

**Administration**
- API / Integrations
- QA Testing
- Performance and Reliability
- User, Role, and Access Management

## Top Adverity Alternatives
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