---
title: Adverity Reviews
meta_title: 'Adverity Reviews 2026: Details, Pricing, & Features | G2'
meta_description: Filter 322 reviews by the users' company size, role or industry
  to find out how Adverity works for a business like yours.
aggregate_rating:
  rating_value: 4.4
  review_count: 322
  scale: '5'
date_modified: '2026-07-13'
parent_category:
  name: Cloud Data Integration
  url: https://www.g2.com/categories/cloud-data-integration
---

# Adverity Reviews
**Vendor:** Adverity GmbH  
**Category:** [ETL Tools](https://www.g2.com/categories/etl-tools)  
**Average Rating:** 4.4/5.0  
**Total Reviews:** 322
## About Adverity
Adverity is the essential marketing data and intelligence platform empowering brands and agencies to turn complex data into confident AI-powered decisions that drive business growth. Through smart, seamless integration, transformation, and governance of data from hundreds of sources, combined with AI tools that equip marketers, analysts, and decision-makers with instant insights, Adverity enables teams to transform data into intelligent action at scale. Adverity is used by leading brands and agencies including Unilever, Bosch, IKEA, Barilla, Forbes, GroupM, Publicis, Dentsu, and more.



## Adverity Pros & Cons
**What users like:**

- Users appreciate Adverity's **ease of use** , featuring a clear interface and responsive support for seamless data integration. (16 reviews)
- Users value the **seamless integrations** of Adverity, enhancing data management across various marketing platforms effortlessly. (11 reviews)
- Users value the **ease of data integration** in Adverity, allowing quick access to various destination platforms seamlessly. (10 reviews)
- Users value the **easy integrations** of Adverity, enabling seamless connectivity with all essential marketing platforms. (10 reviews)
- Users find Adverity's **clear and user-friendly interface** enhances their data management experience significantly. (10 reviews)
- Users commend the **responsive customer support** of Adverity, ensuring effective solutions and assistance throughout their experience. (9 reviews)
- Data Integration (9 reviews)
- Helpful (9 reviews)
- Simple (8 reviews)
- Automation (7 reviews)

**What users dislike:**

- Users find the **time-consuming nature** of Adverity problematic, especially when dealing with large data pipeline scales. (7 reviews)
- Users find the **complex setup** of Adverity challenging, requiring time and technical knowledge for effective integration. (4 reviews)
- Users find the **data management overwhelming** initially, requiring intensive setup and ongoing maintenance for effective reporting. (4 reviews)
- Users find the **difficult learning** curve with Adverity, especially with setup and advanced features requiring technical knowledge. (4 reviews)
- Users find the **limited customization** in Adverity restricts effective data analysis and reporting within the platform. (4 reviews)
- Users experience **significant time delays** with Adverity, which complicate data pipeline management and reporting accuracy. (4 reviews)
- Difficult Setup (3 reviews)
- Expensive (3 reviews)
- Users note several **feature limitations** in Adverity, impacting data environments, metrics availability, and UI flexibility. (3 reviews)
- Users experience a **lack of information** regarding errors and ticket updates, leading to confusion and frustration. (3 reviews)

## Adverity Reviews
  ### 1. A vey good data integration tool

**Rating:** 4.5/5.0 stars

**Reviewed by:** Nicolas C. | Data Analyst, Mid-Market (51-1000 emp.)

**Reviewed Date:** August 29, 2025

**What do you like best about Adverity?**

We run thousands of pipelines on Adverity and it handles them very well. Performance is strong and the platform is highly flexible , we can customize pipelines to fit our exact needs, which makes managing lots of different data sources much easier.

**What do you dislike about Adverity?**

We rely heavily on automated runs to keep metrics fresh for product labeling and campaign reporting. Very occasionally a run will be interrupted or take several hours to finish. It doesn’t happen often, but when it does it can complicate that day’s reporting.

**What problems is Adverity solving and how is that benefiting you?**

It takes the pain out of juggling dozens of connectors and manual jobs by putting all our pipelines and automation in one place. With automated runs and custom alerts we don’t have to babysit processes, we get flagged the moment something goes wrong, fix it quickly, and keep the datasources up to date. As a Data Analyst, that frees me from firefighting and gives me more time for real analysis.

  ### 2. Easily clone similar data streams and quickly access many data sources

**Rating:** 4.0/5.0 stars

**Reviewed by:** Francisco F. | Praktikant im Bereich Data Analytics, Enterprise (> 1000 emp.)

**Reviewed Date:** June 09, 2026

**What do you like best about Adverity?**

One can easily clone and modify similar but different data streams so that many data sources can be accessed quickly.

**What do you dislike about Adverity?**

Data transformations are rather chaotic when you have too many.

**What problems is Adverity solving and how is that benefiting you?**

With Adverity, I can forget about having to periodically update my data sources or manually process the data myself.

  ### 3. Highly Customizable Dashboards You Can Tailor Exactly

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Cosmetics | Small-Business (50 or fewer emp.)

**Reviewed Date:** June 09, 2026

**What do you like best about Adverity?**

I love the customization. I also love that we can set up the dashboard exactly how we want it.

**What do you dislike about Adverity?**

Setting up the dashboard feels overly complex, and if I mess up even one thing, the whole dashboard ends up being off.

**What problems is Adverity solving and how is that benefiting you?**

Putting everything in one place.

  ### 4. Streamlined Data Integration with Room for Improvement

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User | Enterprise (> 1000 emp.)

**Reviewed Date:** June 09, 2026

**What do you like best about Adverity?**

I like Adverity's extensive list of native connectors that link to multiple data sources. I also appreciate the new data quality suite, which helps flag any potential issues that might arise when accessing data.

**What do you dislike about Adverity?**

So if Adverity can natively connect to our Snowflake instance and read data and then write back that can help if possible.

**What problems is Adverity solving and how is that benefiting you?**

Adverity streamlines integrating data from multiple sources, making it quicker to handle new business integrations and ensuring a consistent process for cleaning and integrating data into systems.

  ### 5. Intuitive UI/UX That Makes Every Feature Easy to Find

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Commercial Real Estate | Mid-Market (51-1000 emp.)

**Reviewed Date:** June 18, 2026

**What do you like best about Adverity?**

UI  / UX is easy to understand, easy to find any needed feature or tools.

**What do you dislike about Adverity?**

New AI integration is much more helpful to speedup actions.

**What problems is Adverity solving and how is that benefiting you?**

it is powerful ELT tool which allows us to clean and schedule fetch and loading data.

  ### 6. Robust Connector Options and Smooth Ticket Handling

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.)

**Reviewed Date:** June 09, 2026

**What do you like best about Adverity?**

The number of connectors and how tickets/requests are handled

**What do you dislike about Adverity?**

The documentation on how to use connectors are not succinct and not fully up to date

**What problems is Adverity solving and how is that benefiting you?**

It gives me a central place to bring together different data sources, rather than having them scattered across multiple platforms.

  ### 7. Incredibly Helpful for Bringing All Client Data Together

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.)

**Reviewed Date:** June 09, 2026

**What do you like best about Adverity?**

It's incredibly helpful to bring together all client data, giving them a succinct view of performance

**What do you dislike about Adverity?**

Sometimes it can be a bit slow or clunky, especially back end configuration

**What problems is Adverity solving and how is that benefiting you?**

The automation means we don't have to pull manual reports of performance data for clients

  ### 8. Seamless Ad Platform API Integrations with an Intuitive Interface

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.)

**Reviewed Date:** July 02, 2026

**What do you like best about Adverity?**

The seamless integration with the API's of Ad platforms and the easily understandable interface

**What do you dislike about Adverity?**

Nothing as such, I really like the Performance till now.

**What problems is Adverity solving and how is that benefiting you?**

Seamless integration, Pricing / ROI, AI / Intelligence

  ### 9. Easy Datastream Setup with Powerful Customization and Broad Set of Connectors

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.)

**Reviewed Date:** June 22, 2026

**What do you like best about Adverity?**

Easiness of setting up a datastream, combined with granular and advanced customisation capabilities. Big array of connectors/integrations.

**What do you dislike about Adverity?**

Recent issues with Google connectors (DV360 and others, related to API issues).

**What problems is Adverity solving and how is that benefiting you?**

Centralisation of data through robust data integrator.

  ### 10. Multiple Connections, Easy Navigation, and Top-Notch Support

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.)

**Reviewed Date:** June 11, 2026

**What do you like best about Adverity?**

Multiple connections available, easy to navigate and use, support on a high level

**What do you dislike about Adverity?**

I cannot think of anything at the moment

**What problems is Adverity solving and how is that benefiting you?**

Bringing data from multiple data sources, opportunity to add enrichments

  ### 11. Seamless Datastream Integration with Fewer Bugs and Swift Support

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** April 30, 2026

**What do you like best about Adverity?**

The datastream setup and integration feel seamless, and overall the experience has had fewer bugs. They also have a good customer support team with a swift turnaround time

**What do you dislike about Adverity?**

I haven't used Adverity to the point that I do not any issue.

**What problems is Adverity solving and how is that benefiting you?**

The datastream helping to extract my data across all platforms

  ### 12. Clear, Easy to Use, and Backed by Great Customer Service

**Rating:** 4.5/5.0 stars

**Reviewed by:** Lydia M. | Managing Director, Small-Business (50 or fewer emp.)

**Reviewed Date:** June 09, 2026

**What do you like best about Adverity?**

Good clarity, ease of use and good customer service

**What do you dislike about Adverity?**

Few more bespoke personalised options, but appreciate the template use too.

**What problems is Adverity solving and how is that benefiting you?**

Dashboarding media data for clients and internal

  ### 13. Speeds up data reporting at scale

**Rating:** 5.0/5.0 stars

**Reviewed by:** Charlie S. | Data Director, Small-Business (50 or fewer emp.)

**Reviewed Date:** October 01, 2025

**What do you like best about Adverity?**

Adverity enables our digital marketing agency to streamline our ETL process (now across +400 data streams) . The interface is tidy and intuitive, and integrates with all the marketing platforms that our clients use. I use it everyday to check my data streams are all running correctly, and if there is every an issue, support is very responsive and proactively digs into the issues in the account.

**What do you dislike about Adverity?**

Adverity genuinely ticks every box I need to do my job as data director.

**What problems is Adverity solving and how is that benefiting you?**

It allows us to collect the data from all our marketing platforms, enrich and tidy it up, and send the data out to marketing dashboards with easy. It is such a timesaver!

  ### 14. Integrated solution for marketing data analysis

**Rating:** 5.0/5.0 stars

**Reviewed by:** Ahmed  m. | freelance , Computer Software, Small-Business (50 or fewer emp.)

**Reviewed Date:** September 29, 2025

**What do you like best about Adverity?**

Adverity helped us unify our previously scattered data by providing a single, reliable source of truth. It brought together information from more than 20 different sources—including social media platforms, Google Analytics, and sales data—into one comprehensive dashboard. This consolidation has saved us about 90% of the time we used to spend manually managing our data. Although there was an initial learning curve, the user interface is intuitive and accessible, even for those without a technical background. Now, our marketing team can create custom reports independently, without needing advanced programming skills such as Python. This has eliminated the need to develop costly software just to maintain these communications.

**What do you dislike about Adverity?**

I faced some challenges when trying to manage administrative privileges on the platform. Additionally, the error messages I received were often unclear, which meant I had to spend extra time figuring out what they meant and how to fix the issues.

**What problems is Adverity solving and how is that benefiting you?**

Enhancing business process outcomes, fostering innovation, and increasing internal operational efficiencies are all important goals. By focusing on these areas, organizations can streamline their workflows, encourage creative solutions, and optimize day-to-day operations.

  ### 15. Adverity’s Extensive Library of Prebuilt Connectors and Data Sources

**Rating:** 5.0/5.0 stars

**Reviewed by:** Pabba A. | Data analyst, Enterprise (> 1000 emp.)

**Reviewed Date:** June 09, 2026

**What do you like best about Adverity?**

Adverity offers a large library of pre built connectors and data sources

**What do you dislike about Adverity?**

Complex transformations require time to master

**What problems is Adverity solving and how is that benefiting you?**

Manual reporting, improved productivity, faster decision making

  ### 16. Consistent Data Cleansing and Mapping That Keeps Everything Organized

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.)

**Reviewed Date:** June 09, 2026

**What do you like best about Adverity?**

It provides a consistent way to cleanse and map data, which helps keep everything organized and easier to work with.

**What do you dislike about Adverity?**

When sources have similar column names but different data types, they can’t share the same name after mapping it one way.

**What problems is Adverity solving and how is that benefiting you?**

Adverity helps me ingest data quickly, and its automated naming and data typing speed up the process significantly.

  ### 17. Easy to Use with Great Support and Plenty of Data Connectors

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.)

**Reviewed Date:** March 10, 2026

**What do you like best about Adverity?**

Adverity offers a variety of data source connectors. It’s easy to use, and the support is very good.

**What do you dislike about Adverity?**

It would be great if Adverity could improve the documentation for some data sources more often.

**What problems is Adverity solving and how is that benefiting you?**

Adverity provides the ability to ingest multiple data sources across different platforms, which saves a lot of engineering time. It also offers functionality that makes the platform usable for non-technical users.

  ### 18. Frequent Stalls and Authorization Failures Undermine Accurate Data Pulls

**Rating:** 0.5/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.)

**Reviewed Date:** June 09, 2026

**What do you like best about Adverity?**

When it works, it pulls in data accurately

**What do you dislike about Adverity?**

It gets stuck a lot, authorizations don't work

**What problems is Adverity solving and how is that benefiting you?**

Pacing campaign budgets

**Official Response from Marketing Team:**

> Thank you for taking the time to leave us a review.

I’m sorry to hear that you’re experiencing difficulties with the platform, but am happy to share that we have several team resources that can help troubleshoot datastream fetches and scale authorizations! 

I highly recommend reaching out to your Account Manager, who can help you get set up with troubleshooting support or answer questions specific to your account setup. If you’re not sure who your Account Manager is, please feel free to reach out to the email listed at the bottom of this response to contact our Office Hours team.

On that note,  our Office Hours team is always here to provide general walkthroughs and one-on-one support - it can be a great resource for these exact issues! Please feel free to send any questions to the email shared at the bottom of this response so we can look into your setup during our next scheduled session.

Finally, I’ve linked a documentation page to this response that talks about setting up authorization notifications - check out the subscription for "Authentication" notifications as it may be helpful!
Office Hours email: office-hours@adverity.com

  ### 19. A powerful platform for marketing data integration and automation

**Rating:** 4.5/5.0 stars

**Reviewed by:** Pranava A. | Software Engineer, Enterprise (> 1000 emp.)

**Reviewed Date:** September 11, 2025

**What do you like best about Adverity?**

The platform makes it easy to centralize and standardize marketing and business data from multiple sources. I especially like the wide range of pre-built connectors and how smoothly it integrates with visualization tools like Tableau, Power BI, and Looker.

**What do you dislike about Adverity?**

Adverity helps reduce manual work by automating data collection and transformation, saving a lot of time that would otherwise go into building and maintaining pipelines. It provides a single source of truth for reporting, improves accuracy, and allows teams to focus on analysis rather than wrangling spreadsheets. The scalability is also a big plus—it works for both small datasets and enterprise-level volumes.

**What problems is Adverity solving and how is that benefiting you?**

Adverity is solving the challenge of fragmented marketing and business data spread across multiple platforms. Instead of manually pulling reports from different ad networks, analytics tools, and CRMs, everything is consolidated into one place. This reduces manual reporting time, minimizes errors, and gives us real-time visibility into performance. The biggest benefit is having a single source of truth that supports faster decision-making, better campaign optimization, and improved collaboration between teams.

  ### 20. Connects to All Media Platforms, But Trade Desk Setup Takes Effort

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Online Media | Mid-Market (51-1000 emp.)

**Reviewed Date:** June 09, 2026

**What do you like best about Adverity?**

It's nice as it can connect to all media platforms

**What do you dislike about Adverity?**

it's bit hard just for trade desk platform

**What problems is Adverity solving and how is that benefiting you?**

It connects from all media platforms and I can able to see all consolidated point of view where the spend is going and can easily see the trends using the dashboard.

**Official Response from Marketing Team:**

> Thank you for taking the time to leave us a review, I'm glad to hear that we're helping you create a streamlined data foundation across all of your media platforms!

I've attached a Trade Desk tips and tricks page from our documentation, hopefully it provides helpful best practices for using this connector.

Otherwise, please feel free to reach out to me at michelle.lagrutta@adverity.com so we can see if our teams can provide additional support with our Trade Desk connector depending on your use case.

Thank you!

  ### 21. Great for Centralizing Marketing Data, But Can Be Unstable After Updates

**Rating:** 4.0/5.0 stars

**Reviewed by:** Crecencio G. | Data Engineer, Mid-Market (51-1000 emp.)

**Reviewed Date:** June 13, 2025

**What do you like best about Adverity?**

Makes it easy to connect marketing data from multiple sources, apply basic transformations and enrichments, and sync everything efficiently to destinations

**What do you dislike about Adverity?**

When Adverity releases a new version, it can introduce unexpected issues that break existing dataflows or connections. These post-update instabilities can disrupt operations and require urgent troubleshooting, which is frustrating for ongoing workflows.

**What problems is Adverity solving and how is that benefiting you?**

Adverity is a solid platform for connecting marketing data from multiple sources and performing basic data transformations and enrichments. It really simplifies the process of syncing data to destinations like Looker Studio, saving time and reducing manual work.

The interface is intuitive, and once your workflows are set up, things generally run smoothly. It’s especially useful when managing data across different platforms—Adverity brings everything into one place and helps make reporting more consistent.

However, one major drawback is the instability that often comes with new software releases. When a new version rolls out, existing connections or dataflows sometimes break unexpectedly, which can create a lot of operational headaches. It would be great to see more robust QA or rollback mechanisms in place to reduce the impact of these issues.

Overall, it's a powerful tool with great potential, but its reliability during updates is something to watch out for.

  ### 22. Easier data management and reporting with Adverity

**Rating:** 4.0/5.0 stars

**Reviewed by:** Goknur S. | Cyber Security Assistant Specialist, Small-Business (50 or fewer emp.)

**Reviewed Date:** September 11, 2025

**What do you like best about Adverity?**

Adverity makes it very simple to combine data from multiple sources into one platform. The automated data integrations and user-friendly interface save a lot of time and reduce manual errors. It has made our reporting process much faster and more reliable.

**What do you dislike about Adverity?**

While the platform is powerful, the initial setup and integrations can take some time. Some of the advanced features require a bit of technical knowledge, and for custom reporting we occasionally need help from the support team, which can be a drawback.

**What problems is Adverity solving and how is that benefiting you?**

Adverity helps us eliminate manual data collection and reporting by automatically integrating data from multiple marketing and business platforms. This not only saves significant time but also ensures accuracy and consistency across our reports. By having a single source of truth for our data, we can make faster and better-informed decisions, which directly improves our marketing performance and ROI.

  ### 23. Great Data Manipulation, but the Learning Experience Needs Improvement

**Rating:** 2.5/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** March 18, 2026

**What do you like best about Adverity?**

Ability to manipulate the data to what your business needs.

**What do you dislike about Adverity?**

there is a bit of steep learning curve, though reps help.

**What problems is Adverity solving and how is that benefiting you?**

Helping with aggregating a lot of data from multiple platforms and being able to apply the same labels to all for ease of use.

**Official Response from Marketing Team:**

> Thank you for your feedback on learning how to use Adverity - I know from experience that powerful tools can take a bit to get a full handle on! 

We definitely recommend reaching out to your Account Manager, who can help you get set up with additional support or answer questions specific to your account. If you’re not sure who your Account Manager is, please feel free to reach out to the email listed at the bottom of this response.

Additionally, our Office Hours team is always here to provide general walkthroughs and one-on-one support. Please feel free to send any questions to the email shared at the bottom of this response so we can provide support during our next scheduled session.


Thank you again for your review, customer feedback is always helpful for our teams to hear!

  ### 24. Great ETL tool for Marketing data

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Apparel & Fashion | Enterprise (> 1000 emp.)

**Reviewed Date:** July 02, 2025

**What do you like best about Adverity?**

- UI is very clear and friendly to use
- Onboarding support: we took the full onboarding support and Adverity integrated all our data for us after we provided our requirements
- Customer support is very reactive and efficient
- All our marketing partners were supported by Adverity
- Working speed: fetching data in a couple of minutes and applying transformations on preview mode almost instantly.

**What do you dislike about Adverity?**

- New feature proposal taking time before being implemented

**What problems is Adverity solving and how is that benefiting you?**

1) Unify reporting and data locations into one single platform
2) Having easy and fast control of data and good data management including maintenance.

  ### 25. The Swiss Army Knife of Analytics — Reliable, Easy, and Efficient

**Rating:** 5.0/5.0 stars

**Reviewed by:** Gautham M. | Founder; Chief Product & Technology Operator, Small-Business (50 or fewer emp.)

**Reviewed Date:** August 26, 2025

**What do you like best about Adverity?**

Adverity really is like the Swiss Army knife of analytics. It’s easy to use, fetches data consistently, and takes away the headache of pipeline management. The breadth of integrations means we can connect most of our sources quickly, and once it’s set up, it just works -While the data handling is strong, the platform’s visualization and customization capabilities are limited. For deeper analysis or more tailored reporting, we often need to export into other tools. minimizing maintenance overhead.

**What do you dislike about Adverity?**

While the data handling is strong, the platform’s visualization and customization capabilities are limited. For deeper analysis or more tailored reporting, we often need to export into other tools.

**What problems is Adverity solving and how is that benefiting you?**

End to end Data Engineering, Data Operations

  ### 26. Adverity - Easy data collection, transformation and visualisation

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** June 12, 2025

**What do you like best about Adverity?**

Easy to create new API connections to various media without technical expertise, and pull in data automatically on a daily/weekly/monthly basis.
Ability to transform and blend data from multiple sources.
Simple to create visualisations of data within dashboards across media , provide access to relevant users and simply reporting of KPI's for end users.

**What do you dislike about Adverity?**

API  schedules are in UTC format, so during BST, we either have to amend all data streams by an hour or advise end users data will be available 1 hour later during summer months.

Adverity seem to be concentration their efforts on the API connect side of the platform, building new connectors all the time, but there have been no updates/releases for the visualisation side of the platform in over a year, which concerns us.

**What problems is Adverity solving and how is that benefiting you?**

Being able to create API connections to bring in all our media data into one storage space without the need for technical expertise or data engineers, and create simple or complex visualisations of that data for our end users.

  ### 27. Great service, room for optimization in platform.

**Rating:** 4.5/5.0 stars

**Reviewed by:** Quynten L. | Technical Marketer, Small-Business (50 or fewer emp.)

**Reviewed Date:** March 15, 2023

**What do you like best about Adverity?**

The SLA that gets respected most of the time and the service by the help team is outstanding. They respond quickly upon a new ticket and try to assist as good as possible.

**What do you dislike about Adverity?**

The platform lets us down sometimes, mistakes happen that are irreversible. Who made the mistake is often hard to track --> f.e. all datastreams in DataTap get unscheduled, we cannot see who did this or reverse this with a single click.

The follow-up on tickets could be better. We have to ask for updates very often and get one every time. This implicates that updates are there, but not being communicated, leaving us craving for info.

Update 1/10/2024: follow-up on tickets has improved and service towards the BossData agency has as well. We have clear agreements.

**What problems is Adverity solving and how is that benefiting you?**

The easy data collection and transformation, as well as the amount of connectors DataTap has. We would not be able to ETL our data as quickly and efficiently without Adverity. We're non-technical people, since we are digital marketers and Adverity helps us be ambiguous in our knowledge.

**Official Response from Marketing Team:**

> Hi Quynten, thank you for your review and helpful feedback. We’re very proud of our Support team and their ability to resolve issues quickly. We’re also continuing to add AI throughout the platform to help users proactively identify errors before they occur – I hope this can provide long-term value for your team!

I’m sorry to hear about issues you may experience with the platform. To help troubleshoot changes to datastreams, I find that looking into activity history can be helpful. To do this, click into a datastream and select the “History” tab – here you can see the date, time, and user email address associated with different changes in that datastream.

I hope this is helpful and will bring this feedback to our team. Additionally,If you are interested in getting an early look at certain features and updates, I welcome you to join the Adverity Research Lab using the link below. With this, you may receive the opportunity to provide early feedback on certain aspects of the platform.

Thank you again for your review, your feedback helps us improve the product. 

Kind regards,
Michelle from Adverity

  ### 28. Solid experience + product... would recommend for others to check out

**Rating:** 3.5/5.0 stars

**Reviewed by:** Saul R. | Paid Media Marketing Manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** November 24, 2025

**What do you like best about Adverity?**

the capability to ingest multiple datastreams into a unified dashboard

**What do you dislike about Adverity?**

a more user friendly back-end for those less tech savvy

**What problems is Adverity solving and how is that benefiting you?**

unifiying our digital data and sales data into 1 dashboard

  ### 29. Adverity makes data engineering, analysis, and QA an enjoyable experience!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Chris B. | Data Analyst, Mid-Market (51-1000 emp.)

**Reviewed Date:** January 30, 2025

**What do you like best about Adverity?**

- There are so many API connectors, making it easy to extract the data that we need.
- The ability to transform data effectively with custom scripts.
- Customer support is always really quick to respond and has always been very helpful.
- The whole platform makes ETL and visualization truly simple, and we always feel supported when we need help from Adverity engineers.

**What do you dislike about Adverity?**

- While the visualization tool (Explore/Present) offers a lot of basic features, it would be nice to have a BI-style tool for internal use as well.
- I would like to be able to analyze data easier prior to pushing to the visualization tool - something like an in-browser SQL tool would be nice for quick analysis and QA.

**What problems is Adverity solving and how is that benefiting you?**

The biggest help Adverity gives us is on the extraction side of things. We can easily use the tool to extract data quickly without building our own extraction scripts, and also transform data quickly using custom scripting within Adverity.

  ### 30. Easy and complete

**Rating:** 5.0/5.0 stars

**Reviewed by:** Felipe M. | Data Analytics Coordinator, Mid-Market (51-1000 emp.)

**Reviewed Date:** July 25, 2025

**What do you like best about Adverity?**

We have multiple technical and non-technical teams. Adverity provides complete autonomy to all teams, regardless of technical expertise. The interface makes everything very easy to use.

**What do you dislike about Adverity?**

Perhaps implementing specific APIs for some countries, at least the main ones. In Brazil, we have several platforms that aren't on Adverity.

**What problems is Adverity solving and how is that benefiting you?**

We utilize to have insights and join different data sources using the bundle, for example.

  ### 31. Essential, but it presents some inconsistencies

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.)

**Reviewed Date:** September 30, 2025

**What do you like best about Adverity?**

Nowadays, many of our processes are guided using Adverity, the tool is essential for our data extraction.

**What do you dislike about Adverity?**

Some custom conversions from Google Ads have started to show inconsistencies regarding the platform's values, which is a bit concerning.

**What problems is Adverity solving and how is that benefiting you?**

Robustness in data extraction, many connectors available, and less reliance on manual extractions.

  ### 32. Incredibly Intuitive and Helpful as an ETL Tool

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.)

**Reviewed Date:** June 11, 2025

**What do you like best about Adverity?**

The Connect space is the best portion of Adverity because it is so seamless when it comes to creating, loading, and transforming datastreams.

**What do you dislike about Adverity?**

The visualization suite is very nice, but it does feel a bit static at times. I think this portion of Adverity could be more customizable.

**What problems is Adverity solving and how is that benefiting you?**

Adverity helps aggregate and integrate our marketing data together, creating seamlessly integrated dashboards for our clients. Additionally, it helps us internally to more easily extract and enrich data, supporting our internal analysis.

  ### 33. Excellent ETL tool if you don't have a development team

**Rating:** 4.0/5.0 stars

**Reviewed by:** Eugenio G. | Business Intelligent Manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** February 28, 2025

**What do you like best about Adverity?**

The number of available sources, the control you have over each pipeline. In addition to having a very good support team. Ideal if you don't want to worry about code maintenance in the extraction phase.

**What do you dislike about Adverity?**

The consumption control panel, since the data cannot be downloaded to take them to other tools to analyze performance. They should have an internal panel with an option for error alerts and outliers.

**What problems is Adverity solving and how is that benefiting you?**

In the extraction phase, they are very good and I don't have to deploy other solutions or take care of maintaining connections with APIs and the changes they apply. They accompany us in the growth of the DATA team.

  ### 34. Adverity - Easy to use and powerful transformations at the same time

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Banking | Enterprise (> 1000 emp.)

**Reviewed Date:** April 30, 2025

**What do you like best about Adverity?**

I like that ease of creating transformations, scheduling of data fetches, ease of joining different datasets and data quality suite
It is easy to integrate with your internal system because of the connectors it provides
Very easy to implement as it does not require any coding background and has the copilot assistance to build transformations

**What do you dislike about Adverity?**

It is difficult to test transformations as sometimes it doesn't allow to pick certain transformations
knowing when (time) the data was loaded is still a gap

**What problems is Adverity solving and how is that benefiting you?**

It is helping me build pipelines for getting marketing data into my database.
It is helping me automate data transfer enabling live data access
It is helping me transform data for each of use when using data for visualizations or reporting
It is helping me set data quality checks so that I get notified when there is error in the data that is being pulled

  ### 35. All of your data in one place

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.)

**Reviewed Date:** January 30, 2025

**What do you like best about Adverity?**

Adverity is a great platform to get all kinds of data that you need. It provides a wide range of connectors. Not only getting the data, but also exporting to any destination you want. S3, MFTP, or even their data storage that can be connected directly to Looker Studio as an example. The user interface is good, and you can use it easily and find all of what you need. You can find an option for a custom report for many of the most used connectors like GA4 & GSC. They also add new features from time to time, which means that they improve the platform according to user preferences.

**What do you dislike about Adverity?**

- Some data stream take very long to fetch.
- Sometimes it takes time for the technical support to add new fields to an existing data stream.

**What problems is Adverity solving and how is that benefiting you?**

- Finding one place to extrating data from many data sources and being able to schedule and export easily and securily.

  ### 36. Digital Media Reporting Review - Adverity

**Rating:** 4.5/5.0 stars

**Reviewed by:** Charlotte O. | Digital Operations Director, Small-Business (50 or fewer emp.)

**Reviewed Date:** September 24, 2024

**What do you like best about Adverity?**

Ease of collating lots of different data sources in one place
Make reporting and understadning data trends much similer and streamlined that our previous manual reporting

**What do you dislike about Adverity?**

Data validity and errors often crop up that can take days to resolve 
Time consuming to onboard some clients data

**What problems is Adverity solving and how is that benefiting you?**

Streamlining our time and resource when reporting on data to clients - meaning we have clearer understanding of marketing and its results as well as using the data to optimsise media, without having to manual jump into 5-7 different platforms at a time.
Also the view of the reports, they look much more professional and cleaner (or visually pleasing) that basic excel reporting

  ### 37. A mixed experience, lots of great features but consistent errors with data.

**Rating:** 2.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** June 12, 2025

**What do you like best about Adverity?**

When the data is working, it is easy to set up and customise and works great for our clients.

**What do you dislike about Adverity?**

There are consistent errors in data and failures in fetching data. The platform also crashes sometimes meaning we are late at getting reports out. The users face could be streamlined and made simpler.

**What problems is Adverity solving and how is that benefiting you?**

It helps us to create weekly dashboards to send with clients. It saves us having to download data and create manual reports by pulling results in easily.

  ### 38. Would recommend, good customer service

**Rating:** 4.0/5.0 stars

**Reviewed by:** Hunter W. | Data Engineer, Mid-Market (51-1000 emp.)

**Reviewed Date:** June 11, 2025

**What do you like best about Adverity?**

The data flows well and the customer service is very good.

**What do you dislike about Adverity?**

Sometimes they lack on a variety of API's.

**What problems is Adverity solving and how is that benefiting you?**

Adverity pulls data from a number of platforms so we can store in one place.

  ### 39. Adverity has been our platform of choice for years

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.)

**Reviewed Date:** June 11, 2025

**What do you like best about Adverity?**

We have been power users of Adverity’s platform for years and have found it easy to use; provides good value for the money; and continues to expand to meet our needs.

**What do you dislike about Adverity?**

There has been a push for us to move toward a billing model we don’t prefer as well as utilize functionality we do not utilize now or want to.

**What problems is Adverity solving and how is that benefiting you?**

Ingestion of data across a myriad of platforms.

  ### 40. Great support team, after onboarding easier use

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.)

**Reviewed Date:** February 01, 2025

**What do you like best about Adverity?**

Adverity's support team is quite helpful and pretty quick in answering our inquiries. 

There's a lot of customization possible (if you are more of a techie) and in terms of the connectors many are readily available and if not there's the possibility to find work arounds.

**What do you dislike about Adverity?**

In the beginning it might be overwhelming in terms of interface with the explore, connect and present but over time one gets used to it. 

The primary data key is essential in setting up datastream - this means higher maintenance and some overwork to get all the reports and visualizations necessary. the positive point is there are some automation such as duplicate streams that reduces the pain point.

**What problems is Adverity solving and how is that benefiting you?**

Bring together multiple sources information, applying transformations and most importantly building easy and interactive visualization for non-technical stakeholders.

  ### 41. Adverity: A Powerful, Continuously Improving Data Integration Tool with Excellent Support

**Rating:** 5.0/5.0 stars

**Reviewed by:** Helen K. | Data Analyst & Consultant, Small-Business (50 or fewer emp.)

**Reviewed Date:** October 01, 2024

**What do you like best about Adverity?**

What I like about Adverity is its ability to pull data from a wide range of platforms, harmonize, and enrich it, and then push it to a destination of your choice. This end-to-end process simplifies data management significantly, reducing the need for manual intervention. Whether you're working with social media, CRMs, or other marketing platforms, Adverity provides a seamless integration, ensuring that your data is clean and ready for use. The automation features are a huge time-saver, and we can easily use the harmonized data in our Tableau dashboards for further analysis and visualization.
I also really appreciate how quickly the support team responds to tickets and resolves issues, making the experience smooth and reliable. On top of that, the tool continuously receives new, fantastic features, which further enhance its capabilities and keep it at the cutting edge of data management.
One area that used to be quite complex was working with APIs, as they frequently change and can break data streams. However, Adverity has recently made great progress in addressing this by providing updates whenever there are changes and clearly marking when adjustments to data streams are needed. This has made API management much smoother and less stressful.

**What do you dislike about Adverity?**

As for areas I might have criticized a few months ago, Adverity has already addressed most of them. All the features and improvements I would have pointed out as shortcomings have now been integrated, making it a well-rounded and powerful tool that continues to improve.

**What problems is Adverity solving and how is that benefiting you?**

Having a platform where we can prepare all data and then utilize it through BigQuery for other tools provides excellent transparency across the entire data pipeline. This allows us to clearly track and efficiently manage the entire data flow from the source to its final use.

  ### 42. Effective but has clear limitations. Also a harder than expected set up process.

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** December 10, 2024

**What do you like best about Adverity?**

Consolidation of different APIs was really easy, it was like discovering Datastudio for the first time but it's a bit better. There was also great customer support during the early days of set up, but there was a lot of fine tuning required afterwards due to the nature of growing business and needing to use more features than the initial set up, but support was available and responsive within 1 day, even though customer support works out of Europe.

I use it on a daily basis and support has been able to either solve or offer alternative solutions for 90% of my options.

**What do you dislike about Adverity?**

The UI and grid set up is really really limiting, it forces things to snap to a grid and doesn't fit well within a screen width perfectly. It's not an issue most of the time but it looks "wrong" in a lot of places, and if our clients or stakeholders have issues with it we can't really do anything about it. 

There are also some charting options that we were hoping for that are available in other tools like Looker or Tableau but these are more logic issues, including comparing "last week" to "week prior" isn't really an option, but we want to be able to see data points like those because we have data attribution delays. 

Other limtiations are basically things to do with data, if the API pulls are not set up properly in the first place, I basically have delete all the stored data and redownload them en masse. It's had to happen twice because I needed to sanitize the datastreams in order to put in simple calculation expressions. This is something that can be mitigated in the early stages of implementation, but the people who help us integrate platforms are not platform experts themselves (e.g. Google Ads, TikTok, Facebook Ads...etc) so we needed to work really closely with the set up team. They were amazingly helpful but we still had a lot of issues after the set up process was over.

**What problems is Adverity solving and how is that benefiting you?**

Pulling and migrating performance metrics from different platforms and attributing sales to different campaigns. 

Typically we'd have to manually pull data from different platforms and manually configure the different formats and naming conventions (e.g. conversions vs goals vs results). Adverity allows for that step to be really easy and automated. Other tools like LookerStudio does that but at a limited capacity and we have to manually configure anyhting tha'ts not within the Google workspace, and Social Ad Platforms tend to name things completely differently every time, so streamlining that step was really big bonsu for us. 

We also like the idea of being able to verify data as soon as possible, and pulling data up to 1 day ago (to allow for fluctuations) have proven to be very efficient. We also have data downloads stored up to 2 weeks, so if we see mistakes we can just delete the latest data fetch and adjust after that. 

New features are still great, but just not being utilized by us with our current clients at the moment.

  ### 43. Adverity is a great integration solution I've ever come across with 100% ETL proof.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Zafor I. | Data Integration Director, Enterprise (> 1000 emp.)

**Reviewed Date:** June 07, 2021

**What do you like best about Adverity?**

Adverity has a very easy and user-friendly user interface to navigate throughout the entire system. Adverity provides many data connection that you may need, it supports full integrated transformation scripts (through an easy, understandable and useable user interface), supports automated and manual data schema mapping, allowing aggregated extraction load with dimension and metrics technique, support multiple destinations, scheduling task and sending email notification got a lot easier, support calculated field, filtering the data, allowing to be able to use a naming convention technique to ease your life, validating the data before loading to the destination, support many different forms of destination load, sends data directly to the dashboard supported platform, and many more endless stuff can be done by Adverity. Just Amazing!!!

**What do you dislike about Adverity?**

The one thing that I don't like about the Adverity is that it has less documentation which most of the time causing confusion about how to use the Adverity. There SLA is very good but sometime you need things to be sorted in a transparent manner which is a bit of a challenge as once something has been deleted for Adverity there is no way you can retrieve it, also once you have stopped a task from being running there are no logs left to be tracked later who has stopped what task and why?

**Recommendations to others considering Adverity:**

Yes and I love to recommend Adverity to other organisational users

**What problems is Adverity solving and how is that benefiting you?**

Data Integration. 
Getting data from source to destination with a various transformation is just work as expected

**Official Response from Claudie Poirier:**

> Hi Zafor,

Thank you for sharing your feedback. We are glad to hear our effortless automated data integrations and powerful data visualizations are being put to good use. As for our documentation, our documentation team had been working tirelessly on continuously improving our docs in hopes of providing clear and concise information about our platform. Kindly know your suggestions will be reviewed for further consideration.
 
Best,

Your Adverity team


  ### 44. Complete, easy and intuitive

**Rating:** 4.5/5.0 stars

**Reviewed by:** Luis G. | Insights & Analytics Manager, Enterprise (> 1000 emp.)

**Reviewed Date:** October 01, 2024

**What do you like best about Adverity?**

Without a doubt, the integration of data from multiple sources, such as marketing platforms, social networks, and internal databases. All in one place. Additionally, it has an intuitive interface that makes it easy to use, even for those who are not tech experts.

**What do you dislike about Adverity?**

Obviously, you may not find the connection to the source you need, and there's the issue of costs. It can be a significant investment, especially for small businesses or startups with limited budgets. Technical support, not being in real time, can sometimes be very slow to respond.

**What problems is Adverity solving and how is that benefiting you?**

Since there is no real-time contact and you have to reach out via email, technical support can be slow to respond or resolve complex issues.

  ### 45. Adverity has a ton of potential and great uses but definitely lacks the more detailed resources

**Rating:** 2.5/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.)

**Reviewed Date:** September 25, 2024

**What do you like best about Adverity?**

The grainularity and vast potential for this platform. 

I love that you can basically pull in any data that you could want. There are so many different direct connections which is something our old reporting platform didnt provide. I also love that you can view the extracts themselves and love the new update where you can see the extract previews. Love That! That was a great addition and works great! Super useful! We werent able to view extracts at all in our old platform so that is great.

This platform also has so much opportunity to customize the reports in tons of different ways.

**What do you dislike about Adverity?**

The onboarding and lack of in depth resources. 

The onboarding for us was extremely loose and kind of based as if we already knew how to navigate and use this platform. We had experience with a different reporting platform but we still needed help navigating and understaning this specific platform.

There are plenty of support articles but when it gets past the very basics or into the logic of something there is definitely missing info. There is also very little troubleshooting resources, it is almost like Adverity wants to gatekeep from their own users and you have to contact support who do have the answers but why arent these answers in the documentation. Like datastream errors, there is no resources for those and they are not in plain terms so you have to contact support if you have an error. Some features arent super intuitive so deeper documentation is definitely needed. 

The dashboard (Present) side definitely needs improvement or maybe just more training with your users. The downloads dont work in the way that you would think logically. For example, the Powerpoints dont let you move the widgets around once you download which is the expectation for that type of file. We work with stations and they like to customize and they were able to do that  in our old platform and now cannot do that. We use templates in order to make updating and maintaining all the dashes realistic for us (we have hundreds) so they cannot customize their reports without the risk of it getting overwritten. So there needs to be more critical thinking on the Adverity side from the prospective of an Agency. Or again, maybe we werent onboarded with the correct expectations and training.

I would also love a certification or structured learning course.

**What problems is Adverity solving and how is that benefiting you?**

It is allowing us to be more hands off with the collection of the data, we used to have to do a lot of manual imports with our old platform.

  ### 46. Just the Customization We Needed!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.)

**Reviewed Date:** November 06, 2024

**What do you like best about Adverity?**

We are most appreciative of the levels of customization allowed to us to design and build the datasets we need to support a variety of clients and industryies. We have been forced into a cookie cutter solution for too long and Adverity has set us free.

**What do you dislike about Adverity?**

I think there are a few gaps in automatic connections or bulk editing options that have not yet been introduced. I'm confident these obstacles will be solved over time.

**What problems is Adverity solving and how is that benefiting you?**

Adverity provideds the flexibility we need to generate insights on what our clients really care about. It gives us the option to tailor our data story to the client's goals.

  ### 47. Useful ETL Tool

**Rating:** 3.0/5.0 stars

**Reviewed by:** Beatriz M. | Senior Digital Marketeer, Small-Business (50 or fewer emp.)

**Reviewed Date:** June 16, 2021

**What do you like best about Adverity?**

The simplicity of the platform regarding the datastreams creation. We really like the structure of the platform, how easy is to create the individual datastreams, scheduling and destinations. Also the configuration mapping is useful for someone that is not very tech so that everyone can understand it from different departments. The destination with Google Big Query and Amazon S3 is very recommendable, as it is a faster way of connecting all the data, instead of using a passive destination.

**What do you dislike about Adverity?**

The complexity of the platform regarding the rules that you can add and the technical part. When you need to create a Bundle in order to have several datastreams connected. We would recommed to integrate a way without the Bundle so that you can avoid issues. Also the passive destination with Google Data Studio is not helping to show the data easily. Our feeling was back and force within the platform, while we just wanted to have all costs from different platforms in one place.

**Recommendations to others considering Adverity:**

Useful ETL Tool for basic purpusses integrating all platform costs. I recommend it.

**What problems is Adverity solving and how is that benefiting you?**

The problems were mainly related to the scripts and Bundle issues. Also, with the passive destination of Google Data Studio, we weren't able to see at the beginning a few data streams, for instance, the conversions from Google Adwords, and we needed to implement a bunch of rules. After they've been resolved it has added value to our business model. Now is a useful tool that we have to pull the different costs across Power BI, for instance, to see all our data across different panels.

  ### 48. Recommend. Lots of data connectors and 10/10 support team

**Rating:** 5.0/5.0 stars

**Reviewed by:** Jennifer G. | Head of Performance, Small-Business (50 or fewer emp.)

**Reviewed Date:** June 14, 2024

**What do you like best about Adverity?**

Adverity allows us to pull in multiple data sets from different platforms and transform it into useable tables. Data scheduling is reliable and allows us to push data out to Google Big Query daily. Without adverity we wouldn't be able to combine all data sources into one report which is vital for our business. This saves invaluable time each day. The support team is super responsive and incredibly knowledgeable if you do ever have an issue.

**What do you dislike about Adverity?**

Sometimes not all metrics you see in a platform are available in adverity reports but assume this is API limitations rather than the platform.

**What problems is Adverity solving and how is that benefiting you?**

Adverity allows us to pull data sets from multiple sources so they can be pushed out into Google Big Query tables

  ### 49. Great costumer support and quick resolution

**Rating:** 5.0/5.0 stars

**Reviewed by:** Felipe S. | Product Manager, Mid-Market (51-1000 emp.)

**Reviewed Date:** September 20, 2024

**What do you like best about Adverity?**

Alex Butler is a guy who's on top of your product. He's very responsive and on top of eveything. This makes the relationship strong.

**What do you dislike about Adverity?**

The UI has some room for improvements. I had challenges when trying to debug and issue or find what I'm looking for.

**What problems is Adverity solving and how is that benefiting you?**

Data ingestion proccess. We're very lean on the aspect because of Adverity.

**Official Response from Marketing Team:**

> Hi Felipe, thank you for your kind review! 

I'm glad to hear that Adverity helps you more effectively collect and manage data. I'm also thrilled that you get along well with Alex -- we're lucky to have him on the Account Management team!

Regarding your note on UI improvements, I think you might be interested in our Research Lab. Our team is always looking for hands-on feedback as we continue to improve the product. The Research Lab gives you the opportunity to input and potentially having an impact on future UI updates. I've linked our webpage below so you can learn more :)

Thank you again for your review, we look forward to powering your future data products!

Best,
Michelle from Adverity

  ### 50. Central tool to automate the data downloads and the import on our DB. Smart and tailored.

**Rating:** 4.5/5.0 stars

**Reviewed by:** Giacomo B. | Junior Data Analyst, Small-Business (50 or fewer emp.)

**Reviewed Date:** November 14, 2019

**What do you like best about Adverity?**

The high number of connectors is fundamental for this type of service: Adverity has all the connectors you may need. The real strenghts are the speed in setting datastreams and their support team: timely and always helpful.

**What do you dislike about Adverity?**

Only after a while Adverity becomes an user friendly platform. I really suggest that you have to manage it from the beginning.

**What problems is Adverity solving and how is that benefiting you?**

Whit Adverity nobody has to do manual downloads anymore.

**Official Response from Marketing Team:**

> Hi Giacomo,

Thank you for the great review and constructive feedback on our product. We truly appreciate it.

Cheers,
Your Adverity team


## Adverity Discussions
  - [Why do I need a professional service when I can build my own API connection?](https://www.g2.com/discussions/data-connectors-management) - 2 comments, 1 upvote
  - [We want to step up our marketing intelligence efforts but we don't really know where to start. What should we do?](https://www.g2.com/discussions/how-to-start-a8ce2f12-bb71-4b6b-9e7f-dd2ee3fffd20) - 2 comments, 1 upvote
  - [Where is the data stored?](https://www.g2.com/discussions/data-storage-3897b135-1c79-41fe-bb2a-98d69d767a61) - 2 comments, 1 upvote
  - [Can you help me getting my data into our BI tool?](https://www.g2.com/discussions/bi-tools) - 1 comment, 1 upvote
  - [What are the costs of your service?](https://www.g2.com/discussions/costs) - 1 comment, 1 upvote

- [View Adverity pricing details and edition comparison](https://www.g2.com/products/adverity/reviews?page=2&section=pricing&secure%5Bexpires_at%5D=2026-07-14+00%3A27%3A01+-0500&secure%5Bsession_id%5D=505b5ba8-425d-458c-90d8-0da9812c4233&secure%5Btoken%5D=6a68c5bd86e7fdc6c9f325f80b04b417af9805e10eb7d99dc3eeb111866d185b&format=llm_user)
## Adverity Integrations
  - [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews)
  - [Amazon Redshift](https://www.g2.com/products/amazon-redshift/reviews)
  - [Apache Airflow](https://www.g2.com/products/apache-airflow/reviews)
  - [Athena](https://www.g2.com/products/bennett-technologies-pvt-ltd-athena/reviews)
  - [Azure Blob Storage](https://www.g2.com/products/azure-blob-storage/reviews)
  - [Azure Databricks](https://www.g2.com/products/azure-databricks/reviews)
  - [Databricks](https://www.g2.com/products/databricks/reviews)
  - [Data Studio](https://www.g2.com/products/data-studio/reviews)
  - [dbt](https://www.g2.com/products/dbt/reviews)
  - [Domo](https://www.g2.com/products/domo/reviews)
  - [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews)
  - [Firebolt](https://www.g2.com/products/firebolt/reviews)
  - [Google Ads](https://www.g2.com/products/google-ads/reviews)
  - [Google Analytics](https://www.g2.com/products/google-analytics/reviews)
  - [Google BigQuery Data Transfer Service](https://www.g2.com/products/google-bigquery-data-transfer-service/reviews)
  - [Google Cloud Interconnect](https://www.g2.com/products/google-cloud-interconnect/reviews)
  - [Google Cloud SQL](https://www.g2.com/products/google-cloud-sql/reviews)
  - [Google Cloud Storage](https://www.g2.com/products/google-cloud-storage/reviews)
  - [Google Workspace](https://www.g2.com/products/google-workspace/reviews)
  - [LinkedIn Marketing Solutions](https://www.g2.com/products/linkedin-marketing-solutions/reviews)
  - [Looker](https://www.g2.com/products/looker/reviews)
  - [Mailgun](https://www.g2.com/products/mailgun/reviews)
  - [Microsoft Excel](https://www.g2.com/products/microsoft-excel/reviews)
  - [Microsoft Fabric](https://www.g2.com/products/microsoft-fabric/reviews)
  - [Microsoft Power BI](https://www.g2.com/products/microsoft-microsoft-power-bi/reviews)
  - [Microsoft SQL Server](https://www.g2.com/products/microsoft-sql-server/reviews)
  - [MySQL](https://www.g2.com/products/mysql/reviews)
  - [Nielsen Ad Intel](https://www.g2.com/products/nielsen-ad-intel/reviews)
  - [Oracle Database](https://www.g2.com/products/oracle-database/reviews)
  - [Qlik Data Integration](https://www.g2.com/products/qlik-data-integration/reviews)
  - [Reddit for business](https://www.g2.com/products/reddit-for-business/reviews)
  - [SAP Datasphere](https://www.g2.com/products/sap-datasphere/reviews)
  - [Sensor Tower](https://www.g2.com/products/sensor-tower/reviews)
  - [Snowflake](https://www.g2.com/products/snowflake/reviews)
  - [StackAdapt](https://www.g2.com/products/stackadapt/reviews)
  - [Tableau](https://www.g2.com/products/tableau/reviews)
  - [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews)
  - [Vistar Media](https://www.g2.com/products/vistar-media/reviews)

## Adverity Features
**Metrics**
- Sessions - Digital Analytics
- Engagement
- Entry and Exit Pages
- Standard Event Tracking
- Custom Event Tracking
- Retention
- Return
- Conversions
- Funnels

**Functionality**
- Diverse Extraction Points
- Data Structuring
- Consolidation
- Data Cleaning
- Cloud Extraction
- Visualization

**Analytics**
- Reports
- Dashboard
- Web Analytics
- Campaign Tracking
- Customer Demographics
- Predictive Analytics

**Management**
- Reporting
- Auditing

**Development **
- Pre-built Connectors
- Custom Connectors

**Agentic AI - Google Workspace for Marketing**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration

**Agentic AI - SAP Store**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Natural Language Interaction
- Proactive Assistance
- Decision Making

**Reporting**
- Real-Time Reporting
- Trending
- Retroactive Reporting
- Segmentation
- Mobile Reporting
- Unification Across Devices
- Custom Reports and Dashboards

**Marketing Operations**
- ROI Tracking
- Data Collection
- Customer Insights
- Multi-User Access
- Spend Management
- White Label

**Administration**
- Data Storage
- A/B Testing
- Integrations

**Functionality**
- Extraction
- Transformation
- Loading
- Automation
- Scalability

**Management **
- Reporting and Analytics
- Data Mapping

**Diverse Extraction Points**
- Diverse Extraction Points

**Other**
- User Data
- Site Search Reporting
- Load Time Monitoring
- Campaign Tracking
- E-Commerce
- Promotional Messages
- Administration Alerts

**Integration Options**
- ERP Systems
- Accounting Systems
- CRM and Marketing Automation Systems
- EDI

**Generative AI**
- AI Text Generation

**Campaign Activity**
- Campaign Insights
- Campaign Stickiness
- Multichannel Tracking
- Brand Optimization

**Agentic AI - Marketing Analytics**
- Autonomous Task Execution
- Cross-system Integration
- Proactive Assistance

**Agentic AI - Digital Analytics**
- Autonomous Task Execution
- Cross-system Integration
- Proactive Assistance
- Decision Making

**Agentic AI - E-Commerce Analytics**
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making

**Administration**
- API / Integrations
- QA Testing
- Performance and Reliability
- User, Role, and Access Management

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