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Adverity Reviews & Product Details - Page 2

Adverity Overview

What is Adverity?

Centralized Data Management for the Modern Marketer Adverity is the integrated data platform for connecting, managing, and sharing your data at scale. The platform empowers businesses to blend disparate datasets across marketing, advertising, sales, and more, to create a single source of truth over marketing performance. With automated connectivity to 600+ data sources and destinations, AI-powered data transformation options, built-in data quality tools, and powerful data governance features, Adverity makes it easy to scale and automate your data operations and have trust in your data. Adverity is used by leading brands and agencies including Unilever, Bosch, IKEA, Barilla, Forbes, GroupM, Publicis, Dentsu, and more.

Adverity Details
Product Website
Languages Supported
English
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Product Description

Adverity is the fully-integrated data platform for automating the connectivity, transformation, governance, and utilization of data at scale.

How do you position yourself against your competitors?

Adverity integrates all your data, analyzes and displays it, and proactively uncovers optimization and growth opportunities.

We offer one of the largest data connector libraries with 600+ robust data sources across marketing, media, e-commerce, sales, and finance.

Our platform works with your entire data infrastructure without coding or manual data-wrangling. We help teams work more efficiently with AI-powered data transformations, and support all popular BI tools - including native two-way connections.

But don’t just take our word for it. Read our client reviews and let us show our value in a customized live demo!


Seller Details
Company Website
Year Founded
2015
HQ Location
Vienna, Austria
Twitter
@myadverity
1,803 Twitter followers
LinkedIn® Page
www.linkedin.com
285 employees on LinkedIn®
Description

Centralized Data Management for the Modern Marketer. Adverity is the integrated data platform for connecting, managing, and using your data at scale. The platform enables businesses to blend disparate datasets such as sales, marketing, and advertising, to create a single source of truth over business performance. Through automated connectivity to hundreds of data sources and destinations, unrivaled data transformation options, and AI-powered data governance features, Adverity makes it easy to scale and automate your data operations and have trust in your data.


MT
Overview Provided by:
For teams that run on data

Recent Adverity Reviews

Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
3.5 out of 5
"Great support team, after onboarding easier use"
Adverity's support team is quite helpful and pretty quick in answering our inquiries. There's a lot of customization possible (if you are more ...
Verified User
A
Verified UserEnterprise (> 1000 emp.)
4.5 out of 5
"All of your data in one place"
Adverity is a great platform to get all kinds of data that you need. It provides a wide range of connectors. Not only getting the data, but also ex...
Charlotte O.
CO
Charlotte O.Small-Business (50 or fewer emp.)
4.5 out of 5
"Digital Media Reporting Review - Adverity"
Ease of collating lots of different data sources in one place Make reporting and understadning data trends much similer and streamlined that our p...
Security Badge
This seller hasn't added their security information yet. Let them know that you'd like them to add it.
2 people requested security information

Adverity Media

Adverity Demo - Connect to hundreds of data sources
Select from 600+ datasources in Adverity across marketing, e-commerce, sales, finance, and more.
Adverity Demo - Smart Naming Conventions in Adverity
Adverity's Smart Naming Conventions use machine learning prevent errors and improve data governance.
Adverity Demo - Custom data transformations and enrichments
Utilize a powerful gen-AI enrichment tool, transform your data using no-code enrichments, or create custom script data transformations. Popular data transformations include splitting columns, reformatting dates, matching and mapping data, and more.
Adverity Demo - Automated data quality tools
Proactively ensure high quality data with AI-powered data duplicates detection, custom data alerts, and more.
Adverity Demo - Advanced data management tools
Ensure quality and governance along the entire data pipeline. Establish a two-way connection to your favorite data destination or use our built-in data storage for immediate data exploration.
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Adverity demo available

Try an interactive demo created by the software seller (right here on G2).

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Video Reviews

239 Adverity Reviews

4.4 out of 5
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239 Adverity Reviews
4.4 out of 5
239 Adverity Reviews
4.4 out of 5

Adverity Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for AdverityQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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Verified User in Marketing and Advertising
AM
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Adverity?

We are most appreciative of the levels of customization allowed to us to design and build the datasets we need to support a variety of clients and industryies. We have been forced into a cookie cutter solution for too long and Adverity has set us free. Review collected by and hosted on G2.com.

What do you dislike about Adverity?

I think there are a few gaps in automatic connections or bulk editing options that have not yet been introduced. I'm confident these obstacles will be solved over time. Review collected by and hosted on G2.com.

What problems is Adverity solving and how is that benefiting you?

Adverity provideds the flexibility we need to generate insights on what our clients really care about. It gives us the option to tailor our data story to the client's goals. Review collected by and hosted on G2.com.

Beatriz M.
BM
Senior Digital Marketeer
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
(Original )Information
What do you like best about Adverity?

The simplicity of the platform regarding the datastreams creation. We really like the structure of the platform, how easy is to create the individual datastreams, scheduling and destinations. Also the configuration mapping is useful for someone that is not very tech so that everyone can understand it from different departments. The destination with Google Big Query and Amazon S3 is very recommendable, as it is a faster way of connecting all the data, instead of using a passive destination. Review collected by and hosted on G2.com.

What do you dislike about Adverity?

The complexity of the platform regarding the rules that you can add and the technical part. When you need to create a Bundle in order to have several datastreams connected. We would recommed to integrate a way without the Bundle so that you can avoid issues. Also the passive destination with Google Data Studio is not helping to show the data easily. Our feeling was back and force within the platform, while we just wanted to have all costs from different platforms in one place. Review collected by and hosted on G2.com.

Recommendations to others considering Adverity:

Useful ETL Tool for basic purpusses integrating all platform costs. I recommend it. Review collected by and hosted on G2.com.

What problems is Adverity solving and how is that benefiting you?

The problems were mainly related to the scripts and Bundle issues. Also, with the passive destination of Google Data Studio, we weren't able to see at the beginning a few data streams, for instance, the conversions from Google Adwords, and we needed to implement a bunch of rules. After they've been resolved it has added value to our business model. Now is a useful tool that we have to pull the different costs across Power BI, for instance, to see all our data across different panels. Review collected by and hosted on G2.com.

Jennifer G.
JG
Head of Performance
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Adverity?

Adverity allows us to pull in multiple data sets from different platforms and transform it into useable tables. Data scheduling is reliable and allows us to push data out to Google Big Query daily. Without adverity we wouldn't be able to combine all data sources into one report which is vital for our business. This saves invaluable time each day. The support team is super responsive and incredibly knowledgeable if you do ever have an issue. Review collected by and hosted on G2.com.

What do you dislike about Adverity?

Sometimes not all metrics you see in a platform are available in adverity reports but assume this is API limitations rather than the platform. Review collected by and hosted on G2.com.

What problems is Adverity solving and how is that benefiting you?

Adverity allows us to pull data sets from multiple sources so they can be pushed out into Google Big Query tables Review collected by and hosted on G2.com.

Felipe S.
FS
Product Manager
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Adverity?

Alex Butler is a guy who's on top of your product. He's very responsive and on top of eveything. This makes the relationship strong. Review collected by and hosted on G2.com.

What do you dislike about Adverity?

The UI has some room for improvements. I had challenges when trying to debug and issue or find what I'm looking for. Review collected by and hosted on G2.com.

What problems is Adverity solving and how is that benefiting you?

Data ingestion proccess. We're very lean on the aspect because of Adverity. Review collected by and hosted on G2.com.

Response from Marketing Team of Adverity

Hi Felipe, thank you for your kind review!

I'm glad to hear that Adverity helps you more effectively collect and manage data. I'm also thrilled that you get along well with Alex -- we're lucky to have him on the Account Management team!

Regarding your note on UI improvements, I think you might be interested in our Research Lab. Our team is always looking for hands-on feedback as we continue to improve the product. The Research Lab gives you the opportunity to input and potentially having an impact on future UI updates. I've linked our webpage below so you can learn more :)

Thank you again for your review, we look forward to powering your future data products!

Best,

Michelle from Adverity

See how Adverity improved
Giacomo B.
GB
Junior Data Analyst
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
(Original )Information
What do you like best about Adverity?

The high number of connectors is fundamental for this type of service: Adverity has all the connectors you may need. The real strenghts are the speed in setting datastreams and their support team: timely and always helpful. Review collected by and hosted on G2.com.

What do you dislike about Adverity?

Only after a while Adverity becomes an user friendly platform. I really suggest that you have to manage it from the beginning. Review collected by and hosted on G2.com.

What problems is Adverity solving and how is that benefiting you?

Whit Adverity nobody has to do manual downloads anymore. Review collected by and hosted on G2.com.

Response from Marketing Team of Adverity

Hi Giacomo,

Thank you for the great review and constructive feedback on our product. We truly appreciate it.

Cheers,

Your Adverity team

Verified User in Human Resources
AH
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Adverity?

I love how accessible Adverity is - it is incredibly easy to use, and is very configurable. Getting Adverity configured to write data our company's Snowflake database was relatively straightforward, and it's been pretty smooth sailing since we got it set up. Review collected by and hosted on G2.com.

What do you dislike about Adverity?

Product could use better visibility into what version of an API Adverity is running on, and more accessible roadmap for upgrading API versions. Review collected by and hosted on G2.com.

What problems is Adverity solving and how is that benefiting you?

Adverity is helping us manage how we access APIs across different platforms, and reducing the amount of effort it takes us to stay up to date with various APIs, and pull data from those platforms. Review collected by and hosted on G2.com.

Response from Marketing Team of Adverity

Hi there, thank you for the kind review! I'm glad to hear that Adverity is helping your team build a solid data foundation and stay up-to-date with the latest data connectors and API updates.

You make a great point on visibility into API updates! While our Release Notes contain the latest API updates (I have linked this below), we are also working on an in-platform resource that makes it easy to see critical API updates, as well as required next steps. We will be sure to communicate that as soon as it's complete.

Thank you again for the review, we look forward to sharing updates in the near future on features that can further save your team time on data management!

Best,

Michelle from Adverity

See how Adverity improved
Verified User in Marketing and Advertising
UM
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Adverity?

Adverity simplifies data integration and analytics with its user-friendly platform, customizable dashboards, and powerful automation tools. Review collected by and hosted on G2.com.

What do you dislike about Adverity?

While Adverity is powerful, it can have a steep learning curve initially, and some advanced features may require more robust documentation or support for seamless use. Review collected by and hosted on G2.com.

What problems is Adverity solving and how is that benefiting you?

Adverity streamlines data integration by connecting multiple sources into one centralized platform, eliminating manual data handling and reducing errors. This saves time, enhances reporting accuracy, and provides actionable insights to drive better decision-making. Review collected by and hosted on G2.com.

EM
Lead Data Engineer
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: Organic
(Original )Information
What do you like best about Adverity?

Simple UI

Easy to use.

Does not requires advances developement knowledges.

We get support from the Adverity team. They always solved our issues.

Adverity tool is reliable and performing well.

We constantly get new features and datasoure available Review collected by and hosted on G2.com.

What do you dislike about Adverity?

UI was recently improved but was not the easiest at the beginning Review collected by and hosted on G2.com.

What problems is Adverity solving and how is that benefiting you?

Easy access to our datasources

Predefined connectors

Easy selection of our dimensions and metrics

It enables us to build efficient and straightforward ETLs Review collected by and hosted on G2.com.

Response from Marketing Team of Adverity

Hi Edouard, thank you for your kind review and feedback!

We’re incredibly proud of our data connectivity, and I’m really glad to hear that this has brought so much value to your team.

While we strive to keep UI improvements as non-disruptive as possible, I apologize if any changes caused confusion. If you are interested in getting an early look at certain features and updates, I welcome you to join the Adverity Research Lab using the link below. With this, you may receive the opportunity to provide early feedback on certain changes in the platform :)

Thank you again for your review, your feedback helps us improve the product.

Kind regards,

Michelle from Adverity

See how Adverity improved
AF
Head of Marketing
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Adverity?

Really powerfull, can pull data from any source an combine it, so it shows up in the reports together - e.g. good for comining tracking / reporting tool results like from GA4 with media ad spents from Google Ads, Bing, Criteo, Meta, Pinterest, etc.

Once the reports are setup, it is quite simple to use Review collected by and hosted on G2.com.

What do you dislike about Adverity?

Setup is quite complex, and migration to GA4 was not really easy. As a not daily user, you need to book addon support Review collected by and hosted on G2.com.

What problems is Adverity solving and how is that benefiting you?

Bringing costs together with results Review collected by and hosted on G2.com.

Yumi T.
YT
BI Supervisor
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Adverity?

I like best about Adverity is easy to use. Review collected by and hosted on G2.com.

What do you dislike about Adverity?

I dislike about Adverity is sometimes the data of some platform come incorrectly, so the Adverity is a little bit instable. Review collected by and hosted on G2.com.

What problems is Adverity solving and how is that benefiting you?

The facility to use Adverity to consolidate the data of the all the platforms. Review collected by and hosted on G2.com.

Response from Marketing Team of Adverity

Hi Yumi, thank you for the kind review. It's great to see that you are finding value in Adverity for your data projects!

I'm sorry to hear that there may be times where you need to go back in to troubleshoot your data! We are currently working on new features that will help proactively identify potential errors from the source in order to maintain high data quality. We look forward to sharing those soon! In the meantime, our latest Data Extract Preview feature may help you troubleshoot datastreams -- I have attached some documentation for this feature.

Thank you again for the kind review!

See how Adverity improved