--- title: AdRoll Reviews meta_title: 'AdRoll Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 785 reviews by the users' company size, role or industry to find out how AdRoll works for a business like yours. aggregate_rating: rating_value: 4.1 review_count: 785 scale: '5' date_modified: '2026-07-20' parent_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- # AdRoll Reviews **Vendor:** NextRoll **Category:** [Cross-Channel Advertising Software](https://www.g2.com/categories/cross-channel-advertising) **Average Rating:** 4.1/5.0 **Total Reviews:** 785 ## About AdRoll AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This comprehensive solution provides users with powerful artificial intelligence capabilities, flexible campaign management tools, and seamless integrations, all aimed at converting clicks into customers. By offering a full-funnel performance approach, AdRoll empowers mid-sized businesses to streamline their marketing efforts and achieve measurable results across various channels. Targeting a diverse audience, AdRoll serves industries such as ecommerce, technology, financial services, and education. The platform is particularly beneficial for marketers who seek to enhance their advertising strategies through multi-channel advertising and audience insights. With its robust analytics and reporting features, users can gain a deeper understanding of their target demographics, enabling them to tailor their campaigns for maximum impact. This data-driven approach allows businesses to make informed decisions that drive engagement and conversion rates. One of the standout features of AdRoll is its ability to provide cross-channel attribution, which helps marketers track the effectiveness of their campaigns across different platforms. This means that users can see how their advertising efforts on social media, search engines, and display networks contribute to overall performance. Additionally, for B2B teams, AdRoll offers Account-Based Marketing (ABM) capabilities, allowing for account-specific targeting and multi-touch campaigns that cater to the unique needs of individual buyers. This level of precision ensures that marketing efforts are not only broad-reaching but also highly relevant to potential customers. AdRoll's nearly two decades of data and award-winning support further enhance its value proposition. The platform is designed to help marketing teams operate more efficiently, enabling them to advertise smarter and move faster in a competitive landscape. By consolidating various marketing functions into one platform, AdRoll allows users to manage their advertising strategies with greater ease, ultimately leading to improved outcomes and business growth. The combination of advanced technology, user-friendly tools, and comprehensive support makes AdRoll a valuable resource for marketers looking to optimize their advertising efforts and drive success. ## AdRoll Pros & Cons **What users like:** - Users find **AdRoll's ease of use** exceptional, making it accessible for beginners in digital marketing. (108 reviews) - Users value the **ease of multi-channel retargeting** with AdRoll, appreciating its user-friendly setup and clear reporting. (67 reviews) - Users value the **user-friendly campaign management** of AdRoll, appreciating its accessibility and effectiveness across multiple channels. (67 reviews) - Users appreciate the **easy setup** of AdRoll, enabling quick launch and payment method integration. (56 reviews) - Users highlight the **responsive customer support** of AdRoll, providing timely assistance and enhancing platform usability. (55 reviews) - Setup Ease (50 reviews) - Targeting (50 reviews) - Audience Targeting (48 reviews) - Campaigns (46 reviews) - Performance Results (45 reviews) **What users dislike:** - Users find the **limited features** of AdRoll restrict their control and precision in targeted advertising campaigns. (25 reviews) - Users find the **campaign setup confusing** and wish for improved management tools and targeting accuracy in AdRoll. (22 reviews) - Users find **reporting limitations** in AdRoll frustrating, lacking flexibility and customization for their needs. (22 reviews) - Users find AdRoll's pricing to be **expensive** , particularly challenging for smaller businesses with limited budgets. (19 reviews) - Users find the **difficult reporting** on conversions and brand awareness metrics frustrating and in need of improvement. (18 reviews) - Users find **poor reporting** in AdRoll leaves them overwhelmed, seeking simpler, more accessible data summaries for their campaigns. (18 reviews) - Users are frustrated with **campaign management issues** due to slow support and poor navigation, impacting ad execution. (17 reviews) - Limited Reporting (17 reviews) - Ad Targeting Issues (16 reviews) - Limited Targeting (15 reviews) ## AdRoll Reviews ### 1. Good Results **Rating:** 4.0/5.0 stars **Reviewed by:** Omkar B. | Small-Business (50 or fewer emp.) **Reviewed Date:** December 12, 2023 **What do you like best about AdRoll?** Good support team. Adroll has helped deliver better quality leads than GDN platform. Have different targeting opportunities. **What do you dislike about AdRoll?** Interface is not very intuitive, can do better. **What problems is AdRoll solving and how is that benefiting you?** I wasn't getting quality leads from the standard display platforms. Gave Adroll a shot. The conversions are better. **Official Response from Steph Abe:** > Hi Omkar, Thank you graciously for sharing your customer feedback. It's great to learn that you're finding our Support team helpful, and that you're getting higher quality leads through your advertising efforts using AdRoll! I also appreciate your feedback about how we can improve your experience, as it helps us to guide our go-forward plans. Thanks again, and Happy Holidays! ### 2. Horrible Customer Sservice Experience **Rating:** 0.0/5.0 stars **Reviewed by:** Jon T. | Creative Director, Small-Business (50 or fewer emp.) **Reviewed Date:** November 03, 2023 **What do you like best about AdRoll?** The potential that it was pay per use and ease of advertising **What do you dislike about AdRoll?** I have emailed customer service 15 times to stop sending me emails and no response. I still get an email saying I have to update an account I canceled 3 times. For a tech company they should be able to remove me from an email list or at least respond. **What problems is AdRoll solving and how is that benefiting you?** creating ads on multiple platforms and deploying them quickly.For the scale that I worked on it did not work out well I am just trying to advertise on Facebook Google LinkedIn Instagram kind of the business basics **Official Response from Steph Abe:** > Hi Jon, I sincerely apologize for the multiple emails you recently received from us, and I understand your frustration. We were experiencing a bug that triggered an unintended flood of billing-related emails, and our team has successfully fixed the bug. We understand the importance of communication, and we acknowledge that we fell short in this instance. It is not our standard practice to send multiple emails in a single day. I confirm that you are not contactable from our CRM. If you have any further questions please reach out to community@adroll.com and I will assist you. Kind Regards, Steph A. ### 3. 5-star review for AdRoll's services **Rating:** 4.5/5.0 stars **Reviewed by:** stephanie B. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 05, 2023 **What do you like best about AdRoll?** I recently started using AdRoll's services for my business, Rustic Furniture Outlet, and I must say, they have been amazing! Their team helped me set up my account and guided me through the process of retargeting. The results have been impressive - I have seen a significant increase in website traffic and conversions. AdRoll's technology and expertise in digital advertising are top-notch, and their customer service is outstanding. I highly recommend AdRoll to any business looking to grow its online presence and drive sales. Thank you, AdRoll! **What do you dislike about AdRoll?** I do do not have any negative to share about tis company - they are on the ball and great to work with! they have a great team - maybe an intergrated app with Shopify to stay always no the same plateform? **What problems is AdRoll solving and how is that benefiting you?** AdRoll is solving the problem of targeting the right audience. Their technology allows me to create and target ads to specific audiences based on their behavior and interests, which means I am not wasting money on advertising to people who are unlikely to be interested in my products. **Official Response from Steph Abe:** > Thank you graciously for sharing your feedback! It's great to hear that you're able to target the right audiences using AdRoll. Are you familiar with our integration with Shopify? I've linked a help center article below. Hope it helps! ### 4. Very Easy to use with great customer support **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** February 26, 2024 **What do you like best about AdRoll?** Easy to use and best for retargeting. They Have Great Customer Support. **What do you dislike about AdRoll?** Limited Analtics options. CPM and CPC are costly. **What problems is AdRoll solving and how is that benefiting you?** Complicated Campaign setup. **Official Response from Steph Abe:** > We're glad to hear that you find AdRoll easy to use and appreciate our customer support! We're sorry to hear about your analytics concerns and are glad to share that we have exciting updates to cross-channel performance dashboard coming out very soon. It is important to be aware that our full reporting functionality is available to all customers on Marketing & Ads+ packages and Advanced Packages, but that reporting functionality is limited on Ads-only plans. I'd love to help you optimize your performance and recommend starting with this help center article: https://help.adroll.com/hc/en-us/articles/214448657-BidIQ-Optimization-Made-Easy ### 5. After their upgrade to new plans, the stopped accepting currencies other than USD. **Rating:** 0.5/5.0 stars **Reviewed by:** Eric A. | Co-Founder & CTO, Small-Business (50 or fewer emp.) **Reviewed Date:** September 05, 2023 **What do you like best about AdRoll?** I liked how you could manage campaigns in different platforms from a single place. After the update they made every integration stopped working so it is more like an email marketing platform with no added value. **What do you dislike about AdRoll?** Their customer service, their relluctance to accept when there is nothing they can do to retain the customer and just let the customer go. Their platform allows subscriptions for other countries, but won't accept integrating with Google Ads, Facebook ads, Instagram ads or any other integration they have with a different currency other than USD, so they just charge for subscription. **What problems is AdRoll solving and how is that benefiting you?** It was a good tool to launch retargeting campaigns. **Official Response from Steph Abe:** > Hi Eric, Thank you graciously for your feedback. While it's great to hear AdRoll helped you launch retargeting campaigns, I am really sorry about your experience. The AdRoll platform defaults to the US dollar (USD) and supports some, but not all, currencies. The currency can be changed from USD to the Australian Dollar (AUD), the Euro (EUR), the British Pound (GBP), or to the Japanese Yen (JPY). In order to change the currency, customers on the Advanced Package plan can reach our to their account manager to have the change made and customers on the Ads and Marketing & Ads Plus plans can reach out to support@adroll.com to have the change made. I have shared your feedback and currency expansion request with the team. Thank you again! Kind Regards, Steph Abe Sr. Customer Marketing Manager ### 6. AdRoll - WHY you should ROLL with it! **Rating:** 5.0/5.0 stars **Reviewed by:** Gabe S. | Business Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** April 26, 2023 **What do you like best about AdRoll?** We have been using AdRoll for years. And it has proven to be a great way to attract busy professionals who need services performed. Over time we have found that customers from AdRoll are better buyers and better customers! **What do you dislike about AdRoll?** AdRoll can be a bit intimidating upon first setup. And as you learn the system and read the metrics, it becomes easy to comprehend. I would suggest some more in-depth videos to educate users, to get them up and running faster! **What problems is AdRoll solving and how is that benefiting you?** AdRoll solves the problem of attracting new buyers. With the retargeting platform, busy people need that extra nudge to remind them to make a call to action. Adroll fulfills this process by keeping our company in the background while being front and center in the potential client's eye! **Official Response from Steph Abe:** > Gabe, Thank you graciously for sharing your feedback. It genuinely helps us understand what we're doing well and how to keep getting better for customers like you. It's incredible to hear that you're finding that the customers you attract through AdRoll are turning out to be more ideal fits for your business! Thanks again! ### 7. My experience with Adroll has been a breeze! **Rating:** 5.0/5.0 stars **Reviewed by:** Jamie W. | Small-Business (50 or fewer emp.) **Reviewed Date:** June 09, 2023 **What do you like best about AdRoll?** The interface within Adroll is very easy to navigate and makes changes a breeze. I can easily navigate through it and find exactly what I need. The Adroll software is much easier to use than other retargeting software. **What do you dislike about AdRoll?** As of today, I have not found any negatives to using Adroll. The system works great for my needs. The only thing I might recommend is adding more Youtube instructional videos. **What problems is AdRoll solving and how is that benefiting you?** I needed a solution for Retargeting, and I discovered the Adroll software, which solved my problem. This has allowed my Ads to be more productive in their results. **Official Response from Steph Abe:** > Thank you graciously for sharing your AdRoll customer experience here on G2! It's great to learn that you've found our software to be easy-to-use. Your request for adding more instructional videos has been noted and shared. Thank you for helping us consistently create better customer experiences! ### 8. Great remarketing platform **Rating:** 4.5/5.0 stars **Reviewed by:** Richard P. | PPC Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** February 14, 2023 **What do you like best about AdRoll?** Adroll was a great addition to our digital marketing cannon. We are a small team and resource is limited, so Adroll being able to create ads for us which have run as evergreen ads has been great. You are appointed an account manager and regular meetings ensure that ROAS target figures are always adhered to. The flexbility of the creatives and the plug n play options are also great for our small team. **What do you dislike about AdRoll?** The discrepancy between what you see in the campaigns area and ad library can be a bit confusing. It can look like old ads were still running. Consistency between these 2 areas would be great. **What problems is AdRoll solving and how is that benefiting you?** We don't have the resources for display ad creation, when onboarding Adroll were able to help with the creation of evergreen ads. With the remarketing we are able to split up our audiences in to mid and high intent. Their AI ensures that budget is pushed towards the best performing audience. **Official Response from Steph Abe:** > Richard, Thanks so much for sharing your feedback! It's wonderful to hear that you are having a great experience with our Managed Services offering, and that you are getting strong ROAS. We absolutely love helping small teams grow more with less. I've linked a help center resource for organizing your AdRoll Ad Library and hope it helps. Thanks again for sharing! ### 9. Great App, Support, and Return on Ad Spend! **Rating:** 4.5/5.0 stars **Reviewed by:** Steve C. | Director of Digital, Small-Business (50 or fewer emp.) **Reviewed Date:** June 15, 2023 **What do you like best about AdRoll?** We've been using AdRoll and the AdRoll app for 2-3 years and couldn't be happier with the integration, backend, and support we receive from our rep. We've been able to attain a $3-$5 ROAS over our time on the platform and it's been an integral part of our marketing mix. Our budgets have fluctuated between as little as $20 a day and as much as $200 a day. We definitely recommend them to anyone looking to grow their business. **What do you dislike about AdRoll?** We haven't had a lot of success prospecting with AdRoll, only retargeting. **What problems is AdRoll solving and how is that benefiting you?** We're able to retarget low, mid, high intent and repeat purchasers with ads throughout the web and drive a great ROAS. **Official Response from Steph Abe:** > Thank you graciously for sharing your feedback! It's awesome to hear you're enjoying the AdRoll platform and support experiences, and that you're getting great ROAS. I've linked a help center article that has brand awareness performance and optimization tips that you may find helpful for iterating your campaigns for attracting new site visitors. Thanks again! ### 10. Streamlined **Rating:** 5.0/5.0 stars **Reviewed by:** Heather S. | Mid-Market (51-1000 emp.) **Reviewed Date:** September 14, 2023 **What do you like best about AdRoll?** It's pretty streamlined and easy to use. **What do you dislike about AdRoll?** Don't really have any complaints about the software. **What problems is AdRoll solving and how is that benefiting you?** Helps push out the tiles and media that we need to distribute. **Official Response from Steph Abe:** > Hi Heather, Thank you warmly & graciously for sharing your customer feedback about AdRoll here on G2! It's wonderful to learn that you're finding us to be streamlined and easy-to-use. Kind Regards, Steph Abe Sr. Customer Marketing Manager From Team AdRoll ### 11. The not-so-secret ingredient to all my marketing campaign success stories. **Rating:** 5.0/5.0 stars **Reviewed by:** Israel H. | Company Director, Mid-Market (51-1000 emp.) **Reviewed Date:** July 25, 2023 **What do you like best about AdRoll?** It's simple to use and the customer service and account mangement is exceptional. **What do you dislike about AdRoll?** The reporting is not as easy to work around compared to other marketing platforms but this is minor compared to the amazing things that Adroll s capable of. **What problems is AdRoll solving and how is that benefiting you?** Adroll assists with all retargeting on marketing campaigns. **Official Response from Steph Abe:** > Israel, Thank you graciously for sharing your customer feedback here on G2! It's wonderful to hear that you are having an exceptional experience with our Account Management and Customer Service teams. I hear you on your feedback about reporting, and have shared it with my team. Thanks again! ### 12. Outstanding support **Rating:** 5.0/5.0 stars **Reviewed by:** Tim B. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 19, 2023 **What do you like best about AdRoll?** AdRoll has a helpful team ready to help. They are knowledgeable and skilled. Having a team available to assist when needed is what makes the entire platform a no brainer. Every company should be using AdRoll services to increase the return on all other marketing and advertising they're doing. **What do you dislike about AdRoll?** It can be a little challenging to set things up correctly when you want to get more granular with your retargeting, but the team is there to help. **What problems is AdRoll solving and how is that benefiting you?** Increase ROI on all marketing and ad campaigns **Official Response from Steph Abe:** > Tim, thank you graciously for reviewing AdRoll! It's incredible to hear you've loved your interactions with our Customer Support team. I am also delighted to learn that you've been able to increase your ROI on your marketing and ad campaigns using AdRoll. Finally, I appreciate your feedback on where we can improve and have shared it with my team. Thanks again! -Steph A. ### 13. Easy to use, good product, impeccable service **Rating:** 5.0/5.0 stars **Reviewed by:** Paige X. C. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 17, 2023 **What do you like best about AdRoll?** Having local reps on ground is super helpful, best reps out of any platform we use! Great product that's intuitive and helps us achieve our marketing goals for our clients. Reporting is easy as well. **What do you dislike about AdRoll?** A couple of very small things - can't pull out placement reports by all time (max 3 months at a time). And campaign filtering is not as intuitive/easy as other platforms (but still very doable). **What problems is AdRoll solving and how is that benefiting you?** Easy and powerful remarketing banner ads for our clients! With the added ability of email remarketing and site lookalikes. The insight reports from our reps are also handy. **Official Response from Steph Abe:** > Thank you graciously for sharing your customer feedback here on G2, Paige! It's great to learn that being able to pull placement reports by all time would be helpful and that the UX for the campaign filtering can be iterated. I've shared your feedback with my team. It's awesome to hear that you find AdRoll to be easy-to-use and powerful, and that you're having a great customer experience with your account management team. Thanks again! ### 14. AdRoll represents a simpler and more efficient method for remarketing **Rating:** 5.0/5.0 stars **Reviewed by:** Kelly N. | Senior Project Manager, Marketing and Advertising, Enterprise (> 1000 emp.) **Reviewed Date:** January 25, 2023 **What do you like best about AdRoll?** I love AdRoll; it is one of the longest-running and most effective programs for remarketing on various social channels; I like its user interface, which looks friendly and easy to use. I enjoy how easy it is to set up a campaign and get it running and also how easy it is to monitor those campaigns, view numbers and get an idea of how you are currently doing. AdRoll's ROI is good, and I also like the dynamic banner ads that can be created from this program; plus, it has good and powerful features for marketing work. They have excellent customer support service; they are fast and attentive to any eventuality. **What do you dislike about AdRoll?** One section that leaves something to be desired is the reports section in general; it is somewhat limited. On the other hand, the API integration is slightly tricky to use, and the search marketing options are also limited. **What problems is AdRoll solving and how is that benefiting you?** It has been excellent due to the ease of use and the features it integrates, which are decisive for remarketing; no lengthy technical training is required to understand and use it. AdRoll has allowed us to create and run many campaigns in incredible time frames. AdRoll's design team is reasonably competent and is a free benefit with our account; they have been accommodating, especially in terms of creativity. The technical support team is excellent; I recommend everything about this tool. **Official Response from Steph Abe:** > Thanks a bunch for leaving a review, Kelly! It's amazing to hear how you're getting good results running retargeting campaigns across social channels using AdRoll. We appreciate your feedback on what you'd like us to do next too. ### 15. Excellent Agency Partner **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** April 12, 2023 **What do you like best about AdRoll?** Their agency services are top-notch and have positively impacted our business. Their customer service and attention to detail have made my experience working with them seamless. **What do you dislike about AdRoll?** The only downsides to working with Adroll are limited support for advertising on certain social media platforms, limited support for a particular data onboarding platform that we use and sometimes help docs are not as up to date as they should be. **What problems is AdRoll solving and how is that benefiting you?** Adroll solves the problems of advertising on multiple ad networks and allows me to target very specific audiences that are more difficult to target with other platforms. Their agency support is a huge reason we work with them. **Official Response from Steph Abe:** > Thank you for reviewing AdRoll here on G2. I am delighted to learn that AdRoll is helping you to solve your multi-channel advertising and specific targeting challenges, and that you're having a great customer experience with our team members. I also appreciate your feedback about how we can improve, and I have shared it with my team. Thanks again! ### 16. Nice collaboration & Sharp team **Rating:** 4.5/5.0 stars **Reviewed by:** Faisal H. | Managing Director, Small-Business (50 or fewer emp.) **Reviewed Date:** May 22, 2023 **What do you like best about AdRoll?** The complete team was very engaged and made us feel that our objectives were their objectives **What do you dislike about AdRoll?** The onboarding process was a little bumpy, partly our fault as we we initiated the collaboration in one the busiest periods of the year. In hindsight, we should have chosen a quiter period for onboarding **What problems is AdRoll solving and how is that benefiting you?** Targeting the right audiences for our cause, traditionally our inhouse team was not successful in getting our display adverts to the right target audiences. their market knowledge was effective to reach the correct audiences. **Official Response from Steph Abe:** > Thank you graciously for sharing your customer experience with AdRoll! It's incredible to learn that AdRoll is helping you to target the right audiences. I've shared your feedback regarding onboarding with my team and appreciate you helping us to make improvements. ### 17. Awesome Experience **Rating:** 5.0/5.0 stars **Reviewed by:** Dustin M. | Small-Business (50 or fewer emp.) **Reviewed Date:** June 13, 2023 **What do you like best about AdRoll?** Adroll is extremely easy to use and set up. **What do you dislike about AdRoll?** The only downside is that campaigns can take up to 24 hours to go live. **What problems is AdRoll solving and how is that benefiting you?** Adroll is helping us with retargeting. **Official Response from Steph Abe:** > Thank you warmly & kindly for sharing your AdRoll customer feedback here on G2! It's lovely to learn that you've found us to be easy to use & set up. Your feedback about the campaign time is helpful, & I have shared it with my team. Thanks again! ### 18. Smooth communication **Rating:** 4.5/5.0 stars **Reviewed by:** Laura B. | Performance Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 26, 2023 **What do you like best about AdRoll?** The team: account manager and campaign manager. **What do you dislike about AdRoll?** Nothing to dislike so far. Communication is clear. **What problems is AdRoll solving and how is that benefiting you?** It comes as an extension to our small internal team. It also gives us more options in terms of placements and insights. **Official Response from Steph Abe:** > Thanks a bunch for sharing your feedback! It's awesome to hear that you're having a create experience with the AdRoll team, that you find our communication to be clear, and that you're getting more placement and insights options with the AdRoll platform. ### 19. Great retargeting & display ad tool! **Rating:** 5.0/5.0 stars **Reviewed by:** Christopher W. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 07, 2023 **What do you like best about AdRoll?** The simplicity. The ease of uploading assets and managing campaigns. The platform allows for customized solutions but without over complicating it. **What do you dislike about AdRoll?** The ability to run video ads via adroll. Would be nice to have a larger distribution channel too for where ads are displayed. **What problems is AdRoll solving and how is that benefiting you?** Retargeting ads and display ads. It is helping us stay in touch with prospective clients. The ease of use allows me to be more productive with my time. **Official Response from Steph Abe:** > Christopher, thank you graciously for sharing your feedback about AdRoll! We are so happy that you find the platform to be easy-to-use and that AdRoll is helping you to be more productive with your time. We also really appreciate hearing what you'd like for us to focus on next, as it helps guide our product roadmap strategy and consistently create great experiences for you and your peers. Thanks again! ### 20. Sales increased at a good level **Rating:** 5.0/5.0 stars **Reviewed by:** Yazdany S. | Program Manager, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** December 13, 2022 **What do you like best about AdRoll?** Thanks to AdRoll, I can incentivize advertising management with the express purpose of attracting new customers. Demonstrating that you can contribute to the growth of marketing and sales management processes is crucial. The content we created with this program has helped validate the whole issue in terms of what is needed at the market level, and we are doing a lot of market forecasting with this tool. AdRoll's convenient features save time and effort. **What do you dislike about AdRoll?** It was difficult for me to set up the program; I had to research how to do it on the web. **What problems is AdRoll solving and how is that benefiting you?** Due to the increase in sales and the consequent need to streamline business processes, AdRoll is of vital importance to us. It has allowed us to make and control the best advertising content without having to be an expert, and the result exceeded our expectations; it is convenient and fruitful. We have reaped numerous benefits, including the addition of new clients. It works great for organizations that don't spend much on advertising and promotion. **Official Response from Steph Abe:** > Yazdany, thanks for sharing your feedback! It's great to hear you've ben seeing your sales increase since using AdRoll to reach new customers. We love helping marketers save time and effort, and really appreciate you sharing your experience. We enjoy learning how we can improve too, and I'm sorry you experienced difficulty with campaign set-up. The AdRoll Help Center is a great resource, and I've linked a relevant article to getting started with campaign management using AdRoll. Our support team is a great resource too, and they're reachable at support@adroll.com. ### 21. Great value fo Money! **Rating:** 4.0/5.0 stars **Reviewed by:** Jacky B. | Advertising Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** March 03, 2023 **What do you like best about AdRoll?** They have excellent insights; I think their pixel algorithm and processing is the best I have seen so far, they are no loopholes in my data, and I don't even have to integrate a data science platform knowing that the insights I get from Adroll are adequate for my product team **What do you dislike about AdRoll?** I wish they'd just bundle all their email and ad-serving fees into one package **What problems is AdRoll solving and how is that benefiting you?** Attribution and Remarketing **Official Response from Steph Abe:** > Thank you for sharing your experience with AdRoll, Jacky! We're thrilled to learn you're finding The AdRoll Cross-Channel Performance Dashboard to be extremely insightful. I appreciate your feedback about pricing, and have shared it with my team. ### 22. Easy to use **Rating:** 3.0/5.0 stars **Reviewed by:** Eric E. | Co-Founder & CRO, Small-Business (50 or fewer emp.) **Reviewed Date:** March 10, 2023 **What do you like best about AdRoll?** The platform is easy to get started on. It took a short amount of time to get going. **What do you dislike about AdRoll?** I haven't had dislikes. However, the user experience could have been more intuitive when i first started using it. **What problems is AdRoll solving and how is that benefiting you?** It makes it easy to retarget across Facebook and GDN at the same time. **Official Response from Steph Abe:** > Eric, Thank you graciously for sharing your experience with AdRoll. It's great to learn that you found the platform easy to start with and that you are getting strong retargeting results. I am sorry that you found the UX to be a little tricky when you first started using it. I have shared your feedback with my team. Thanks again! ### 23. Benefits of using Adroll **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Small-Business (50 or fewer emp.) **Reviewed Date:** May 05, 2023 **What do you like best about AdRoll?** AdRoll's campaign management tools are easy to use, with plenty of options to help me target specific audiences and optimize my ad placements. And with cross-device targeting, I can reach customers on desktop, mobile, and tablet devices, ensuring maximum exposure for my store. **What do you dislike about AdRoll?** Not too many downsides, price is one key factor to take into consideration **What problems is AdRoll solving and how is that benefiting you?** Reaching customers **Official Response from Steph Abe:** > Thank you graciously for sharing your feedback here on G2! Your input on pricing is helpful and informative. It's wonderful to hear that you're able to target specific audiences and optimize campaigns across devices. Thanks again! ### 24. Good tool **Rating:** 5.0/5.0 stars **Reviewed by:** D B. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 02, 2023 **What do you like best about AdRoll?** Adroll is very practical and easy to use. Their customer service/support team is one of the best in the market. They're very responsive and help every time there's an issue. **What do you dislike about AdRoll?** The thing that I dislike the most about Adroll is the review time. Sometimes, it takes more than 24h for banners to get approved and it can be challenging when campaigns are urgent. **What problems is AdRoll solving and how is that benefiting you?** It is easy to advertise banners on Adroll. It's a pretty straightforward process, so everyone can use it. **Official Response from Steph Abe:** > Thank you graciously for sharing your feedback about AdRoll here on G2. We love hearing that you enjoy working with our customer support team, and that you're finding the AdRoll marketing and ads platform to be practical and easy to use! We equally love hearing about where we can improve, as it helps continually create great experiences for you and your peers. Thanks again! ### 25. Secure, Reliable , friendly **Rating:** 5.0/5.0 stars **Reviewed by:** Marc R. | Digital Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 23, 2023 **What do you like best about AdRoll?** Fast, Reliable , secure, love the staff, everyone is super professional and friendly **What do you dislike about AdRoll?** nothing really at the moment, so far i have been enjoying adroll **What problems is AdRoll solving and how is that benefiting you?** started to create a good retargeting methods and new cliental **Official Response from Steph Abe:** > Thank you graciously for sharing your customer feedback here on G2, Marc! It's absolutely lovely to hear that you're finding us to be secure, reliable, and friendly. Thanks again! ### 26. Good overall with slight improvements **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Mid-Market (51-1000 emp.) **Reviewed Date:** May 23, 2023 **What do you like best about AdRoll?** Have a designated rep to have for questions is great **What do you dislike about AdRoll?** The UI takes some getting used to. Not as straightforward as other platforms like Google or Bing **What problems is AdRoll solving and how is that benefiting you?** showing health related ads on display network **Official Response from Steph Abe:** > Thank you graciously for sharing your feedback! While it's wonderful to hear that you're having a great experience with your account manager, it's a bummer to hear that you experienced a learning curve with the platform. I've shared your feedback with my team, and have linked the "Navigating AdRoll" help center article below for your reference. Thanks again! ### 27. Great Programmatic Display Software **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Services | Small-Business (50 or fewer emp.) **Reviewed Date:** April 19, 2023 **What do you like best about AdRoll?** The combination of Google & Social display targeting is great. Great support from the AdRoll team as well. **What do you dislike about AdRoll?** Limited contextual targeting, but they're adding more options as time goes on. **What problems is AdRoll solving and how is that benefiting you?** AdRoll is solving my problem of effectively retargeting users. AdRoll helps me reach my target audience with their Pixel. **Official Response from Steph Abe:** > Dear Customer, Thank you kindly for sharing your feedback about AdRoll here on G2! It's a delight to learn that you're able to reach and retarget the right people effectively with AdRoll, and that you've been having a great experience with our Customer Support team. ### 28. To design, improve and distribute targeted advertising. **Rating:** 4.5/5.0 stars **Reviewed by:** Rosemarie P. | Digital Marketing Specialists , Small-Business (50 or fewer emp.) **Reviewed Date:** September 06, 2022 **What do you like best about AdRoll?** Like AdRoll can enhance your ads with interactive elements like product placement, fonts, custom animation, and calls to action. You can generate personalized dynamic ads for users based on their browsing history and the products they enjoy. I can use demographic and affinity targeting to find people who are most like our consumers based on what we already know about them. Customers can be categorized based on activities performed, viewed, and previous purchases. **What do you dislike about AdRoll?** In comparison to its rivals, AdRoll has relatively high subscription costs. As a result, conversion tracking could use some improvement. In addition, the reporting system can be improved. It might be easier to use the same photos for different campaigns. The offer approach could contain other alternatives. **What problems is AdRoll solving and how is that benefiting you?** You can use AdRoll to target or block customers based on their behavior by tracking various intent signals. Each delivered ad impression provides reporting and analytics to examine real-time data on campaign activity and pricing. AdRoll supports sponsored posts, promoted tweets, app install ads, lead generation cards, and standard mobile web ad formats. **Official Response from Steph Abe:** > Rosemarie, thank you for sharing your feedback! It's awesome to learn that AdRoll is making it easier for you to manage effective personalized dynamic ads. We really appreciate your input on how we can improve too. ### 29. A great gateway to advertising around the world **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** April 17, 2023 **What do you like best about AdRoll?** I like that they are attentive, detail-oriented, supportive, and friendly. They suggest but also listen to what we have in mind and what we are trying to do. **What do you dislike about AdRoll?** I can't think of anything specific. It's always a good experience and has continued to perform its purpose. **What problems is AdRoll solving and how is that benefiting you?** It's helping us advertise in countries where it's not possible for us to do so using other channels. This a big issue given the restrictions and risks associated with this industry. **Official Response from Steph Abe:** > Dear Customer, Thank you graciously for sharing your experiences with AdRoll here on G2. It's warmed my heart to start this week off by seeing how you find our team of Rollers friendly to work with and supportive, and that AdRoll is helping you market and advertise world-wide effectively. I hope that you have a great week. -Steph A. ### 30. You can reduce the cost of promotion with your banner ads. **Rating:** 4.5/5.0 stars **Reviewed by:** Adika S. | Digital Marketing Specialists, Enterprise (> 1000 emp.) **Reviewed Date:** September 03, 2022 **What do you like best about AdRoll?** I like the dynamic ad builder made possible by AdRoll, which helps us ensure that all of our marketing is effective. On Facebook, you can target ideal prospects. Helpful in examining consumer behavior You can modify your messages to attract as many customers as possible. Marketing campaigns can be done through social media ads, emails, and videos. You can gain insight into the typical customer path to help you maximize revenue from each customer. **What do you dislike about AdRoll?** I think the reporting structure needs to be improved. It would be advantageous to provide more bidding strategy alternatives. Conversion-based campaigns should be included because they are so helpful. Conversion tracking may be made more efficient. Poor customer service persists. **What problems is AdRoll solving and how is that benefiting you?** Consolidation of display campaigns across many publishing networks can be simplified. No matter where they are, it ensures that our clients and prospects are chosen. It allows you to use automated emails and remarketing campaigns to reduce and win back cart abandoners. With easy-to-launch campaigns, you can distribute offers, introduce new products, and prompt customers to make additional purchases. **Official Response from Steph Abe:** > Adika, Thank you for leaving a review! It's great to learn that you've been able to reduce the cost of your promotions using AdRoll while also gaining deeper customer journey insights. I also appreciate your input on where we can improve. ### 31. Efficient Advertisement **Rating:** 4.5/5.0 stars **Reviewed by:** Omi W. | Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** October 24, 2022 **What do you like best about AdRoll?** I like that it is easy to use. I love the automated emails for abandoned carts. I love the live chat, really fast and answers all questions quite well. **What do you dislike about AdRoll?** It is expensive considering the fact that it takes a while for you to start seeing results **What problems is AdRoll solving and how is that benefiting you?** It is helping my business get traffic. It also helps me understand who is interested in my business and how I can get them to convert. **Official Response from Steph Abe:** > We're glad to hear that you find AdRoll easy to use and that the automated emails and live chat are helpful for your business. We understand your concerns and are consistently working to provide more value for our customers. Thank you for your feedback! ### 32. All in One platform for Retargeting & New User Acquisition **Rating:** 5.0/5.0 stars **Reviewed by:** Ketan P. | Manager - Performance Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** August 16, 2022 **What do you like best about AdRoll?** The simplicity of the platform. The UI/UX makes it quite an easy job to setup your first ever campaign on the platform & of course the support agents team, they are the best in the industry. **What do you dislike about AdRoll?** For Display Campaigns that we run, the exclusion list is applied at the account level and not at the individual campaign level. **What problems is AdRoll solving and how is that benefiting you?** We may have to use multiple platforms to run our retargeting ads or new user acquisition. AdRoll has tied up with many big DSPs and that makes the job easy. One set of ad creatives is all you need and you are good to roll. **Official Response from Steph Abe:** > Hi Ketan, Thank you graciously for sharing your feedback. It's wonderful to learn you're finding the AdRoll platform easy to use, and that you are having a great experience with our customer support team members! Your input about exclusions is appreciated as well, because it helps us learn where to improve. ### 33. Its amazing how intuitive is to use AdRoll **Rating:** 5.0/5.0 stars **Reviewed by:** Steven V. | Independent Contractor, Mid-Market (51-1000 emp.) **Reviewed Date:** December 09, 2022 **What do you like best about AdRoll?** That you can approve ad sets automatically when sent instead of having to do it via email with the Account Manager **What do you dislike about AdRoll?** Sometimes I feel like the interphase is out of date, still works great **What problems is AdRoll solving and how is that benefiting you?** Its helping my bring traffick **Official Response from Steph Abe:** > Thank you for sharing your feedback, Steven! It's great to hear that AdRoll is intuitive, that you're enjoying your Account Management services, and that AdRoll is helping you bring traffic to your site. We appreciate you. ### 34. AdRoll for marketing agencies **Rating:** 5.0/5.0 stars **Reviewed by:** Dylan S. | Senior Producer, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** August 19, 2022 **What do you like best about AdRoll?** Adroll has empowered our agency to run retargeting campaigns for our clients without involving a third-party digital agency. This has allowed us to serve our clients better. **What do you dislike about AdRoll?** Sometimes, customer service can be challenging. I believe it is outsourced to another country which introduces a language barrier in communication and creates problems. **What problems is AdRoll solving and how is that benefiting you?** AdRoll solves the problem of needing to work with a third-party digital advertising agency for retargeting campaigns for our clients. We can now do it on our own. **Official Response from Steph Abe:** > Dylan, Thanks for sharing your thoughts and experiences. It's great to hear that AdRoll is helping you serve your clients better! Your feedback on where we can improve is helpful too. ### 35. AdRoll is an amazing platform with wonderful support **Rating:** 5.0/5.0 stars **Reviewed by:** Ryan W. | Marketing Director, Small-Business (50 or fewer emp.) **Reviewed Date:** September 30, 2022 **What do you like best about AdRoll?** AdRoll is an amazing platform with wonderful support - our account representative, Carson Ward, is an extremely knowledgable person who loves to help. **What do you dislike about AdRoll?** I wish it had a bit better integration with social ads. Could be a great one-stop shop for all things digital ads. **What problems is AdRoll solving and how is that benefiting you?** Online advertising, primarily high-ROAS retargeting campaigns **Official Response from Steph Abe:** > Thank you so much for sharing your feedback Ryan. We really appreciate Carson, too. On the social ads one-stop shop front, your wish is our command! Keep an eye out for Connected Social Ads in the AdRoll platform. ### 36. Uploading Graphics is a Bit Tedious **Rating:** 4.0/5.0 stars **Reviewed by:** Jillian M. | Project Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** February 21, 2022 **What do you like best about AdRoll?** I like that it is easy enough to upload graphics for banner ads, but I think that that naming convention system for graphic uploads could be more intuitive. **What do you dislike about AdRoll?** It would be beneficial for Adroll to have an easy search feature to find exactly which graphic you are looking for. It also could be helpful to have a feature that allows the pictures to pop out if you hover over them so that they are more visible (or maybe even just making the graphics bigger overall on the user interface. **Recommendations to others considering AdRoll:** When you begin to use Adroll, there will be a learning curve. For example, the platform is not intuitive for where to go to upload billing information for specific campaigns or set up audiences. **What problems is AdRoll solving and how is that benefiting you?** Our company has implemented Adroll to launch banner ads across the internet for our clients in various sizes. We can represent our clients' brands effectively by customizing the graphics within the sizing parameters. ### 37. Good to expand your reach — Falls short around performance and blocking bot clicks **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** August 18, 2022 **What do you like best about AdRoll?** Setting up campaigns with Adroll is fairly intuitive. The tool provides you with multiple targeting options. **What do you dislike about AdRoll?** The reporting structure can be improved. For you to get a good understanding of how your campaigns are performing, you need to export CSVs of placements and other engagement metrics. Silly that this is still a thing in 2022. Many placements supported by Adroll also include spammy sites, so watch out not to include those. **What problems is AdRoll solving and how is that benefiting you?** Retargeting users who have shown high intent, across multiple platforms. The reach on Adroll is significantly higher than Google display considering they work with additional DSPs. **Official Response from Steph Abe:** > Thank you for sharing your thoughts. It helps your peers learn about AdRoll, and us learn about how we're doing. It's great to learn you've been able to expand your reach and that setting up campaigns in the AdRoll platform is intuitive. Great feedback on where we can improve, too. ### 38. An amazingly insightful experience **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** October 19, 2022 **What do you like best about AdRoll?** The staff at Adroll is absolutely amazing. They go out of their way to assist, educate and make sure your experience is top tier. **What do you dislike about AdRoll?** Honestly there's nothing I can say I dislike so far. **What problems is AdRoll solving and how is that benefiting you?** AdRoll is assisting me in optimizing my campaigns, improving website functionality and convert as many customers as possible. It is definitely the insight that I needed to help improve my business. ### 39. Adroll review **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.) **Reviewed Date:** December 13, 2022 **What do you like best about AdRoll?** There is a decent level of assistance in building campaigns and releasing them **What do you dislike about AdRoll?** Sometime is can be difficult doing it by yourself, its often best to have help building your campaigns **What problems is AdRoll solving and how is that benefiting you?** Digital ads, making launching campaigns simple **Official Response from Steph Abe:** > Thanks a bunch for sharing your feedback. It's so appreciated! I've linked an AdRoll Help Center article below that breaks down how to get started with creating ads campaigns in AdRoll step-by-step. Our support team over at support@adroll.com is always happy to help as well! ### 40. Quick to setup and get started. **Rating:** 5.0/5.0 stars **Reviewed by:** Krishna V. | Growth Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** February 06, 2022 **What do you like best about AdRoll?** The best part was that we did not require much tech bandwidth to integrate AdRoll with our eCommerce store. We were able to create look alike and similar audience of our power purchasers, and the suggested automated audiences were also created on the platform, which no one had to make manually like other platforms. **What do you dislike about AdRoll?** Although we get great insights about our customers and purchasers, the campaign creation can be improved with more option of targeting and choosing where we show our ads. **Recommendations to others considering AdRoll:** AdRoll is an excellent option if you are only using traditional ad platforms as it gives us additional insights into our user behaviors and also help in getting more conversions. **What problems is AdRoll solving and how is that benefiting you?** We use ARoll to get additional relevant customers for our eCommerce. After we integrate the pixel of our website with AdRoll, it creates powerful lists of pertinent audiences and clubs them into categories like High Intent, website viewers, cart abandoners, etc. The analytics that AdRoll offers like, Cross Channel Measurement and New visitors insights, helps us tailor a customer experience for them. It is also an excellent tool for acquiring Cart Abandoners through enticing dynamic retargeting ads and email marketing; creating email campaigns also takes a few minutes. ### 41. The worst tech support that I've been in touch with!! **Rating:** 0.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** April 20, 2022 **What do you like best about AdRoll?** - Online chat - Reporting - Range of tools Probably that's all from a good side that Adroll has. But it can't be compared with all those problems that they have... **What do you dislike about AdRoll?** I've been using Adroll for 6 months and the last 2 were a complete disaster and disappointment. For the last 2 months, I wasn't able to create any new campaigns or upload any new creatives. Furthermore, the load time of new ad group creation increased from 30sec up to 5 min which significantly slowed down the whole process. I and my teammates were contacting Adroll support a few times per week for 45+ days and the only answer we got was "Or technical team is working on fixing those issues. We'll contact you once we'll get any updates". It's already 2 months of waiting for any updates from Adroll support, 2 months of not launching new ad campaigns, and 2 months of disappointed clients... This is one of the worst experiences that I and my team have ever met with programmatic advertisement. **Recommendations to others considering AdRoll:** Don't choose this platform if you want to be stuck with running your ads for more than 2 months... **What problems is AdRoll solving and how is that benefiting you?** We're running programmatic Advertising for pre-targeting ads for our clients using CRM lists. But for the last 2 months, We're unable to launch any new ads for our clients. **Official Response from Steph Abe:** > I appreciate your feedback. I am sorry to learn your experience has taken a turn in the last two months and am eager to see what we can do to flip it around. Please send me a note to customermarketing@adroll.com so that I can learn more and get you connected with the proper support to resolve any technical issues.Thank you again for your feedback, and I hope we connect soon. ### 42. adroll, good alternative **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** December 06, 2022 **What do you like best about AdRoll?** it is a good alternative when google crams down on top of funnel and remarketing ads. **What do you dislike about AdRoll?** their after agreement support leads a lot to be desired **What problems is AdRoll solving and how is that benefiting you?** when google limits exposure from purported 'privacy reasons' **Official Response from Steph Abe:** > Thank you for leaving a review! Your feedback is warmly appreciated. ### 43. Easiest tool to set up for ad campaigns we have ever used **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** April 20, 2022 **What do you like best about AdRoll?** It's so easy to navigate. Very simple. Just choose what type of campaign you want, set your budget and targeting, set your location, upload your ads, set your landing page and pay. That's it! So simple! **What do you dislike about AdRoll?** That it is more expensive than other ad networks. And that I can't check conversions from other platforms unless I have to pay hundreds per profile. And have to wait 3 days for CRM list to be ready. **Recommendations to others considering AdRoll:** Go and try to use Adroll. It is very easy to set up I promise. And also, the support are good and they are open 24/7. **What problems is AdRoll solving and how is that benefiting you?** If we are provided with email address by our clients or by our data team, we can do CRM retargeting and that is something that we like because we are certain that we are targeting the right people. **Official Response from Steph Abe:** > Thank you so much for sharing your feedback! It's awesome hearing that AdRoll is the easiest tool for ad campaigns you have used. I also appreciate your input on how we can improve. Thanks again! ### 44. Best ad network tool to be used for CRM retargeting **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** April 09, 2022 **What do you like best about AdRoll?** I like that I am able to upload the email addresses of the people that I only want to target which gives me a higher conversion in my campaigns. I also like how easy it is to use. **What do you dislike about AdRoll?** I just don't like the fact that once you have launched the campaign and you believe that it's already running and then you will receive an email saying that there is no privacy policy on the site. **Recommendations to others considering AdRoll:** Use Adroll if you have a CRM list ready. Just make sure that you upload a minimum of 100 email addresses. It also takes around 2-3 days for the data to be ready. **What problems is AdRoll solving and how is that benefiting you?** We use Adroll to make sure we are targeting the right people as some other ad networks are getting so many invalid clicks from countries that we didn't include while creating the campaigns. ### 45. Easy to retarget **Rating:** 3.5/5.0 stars **Reviewed by:** Eric E. | Partner, Small-Business (50 or fewer emp.) **Reviewed Date:** August 16, 2022 **What do you like best about AdRoll?** The UI is straightforward, and quick and easy to setup campaigns. **What do you dislike about AdRoll?** Re-using images for new campaigns could be simpler. **What problems is AdRoll solving and how is that benefiting you?** Allowing us to run digital retargetting campaigns across multiple platforms including FB **Official Response from Steph Abe:** > Hi Eric, Thank you for sharing your input. I'm glad you're finding it quick and easy to put together campaigns in AdRoll. Helpful feedback about re-using images, too. Thanks again! ### 46. Adroll - Better Google GDN **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** August 18, 2022 **What do you like best about AdRoll?** Their Advertising network is a BIG plus, we can access them in one place "Adroll", For Example, Google Double Click Server is difficult to advertise for any small business/agency **What do you dislike about AdRoll?** Adroll is not suitable for business which is looking for Click Through Conversions, They are good View-through Conversions **What problems is AdRoll solving and how is that benefiting you?** They are solving the issue of an advertiser looking for a reliable Omni channel platform to remarket products/services. **Official Response from Steph Abe:** > Thank you very much for sharing your thoughts! It's great to hear you find that AdRoll works more effectively than Google Display Network. I appreciate learning how we can improve as well. ### 47. Great communication, but falling short on our goal **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.) **Reviewed Date:** August 16, 2022 **What do you like best about AdRoll?** The communication, the willingness to test, and that they try and manage expectations **What do you dislike about AdRoll?** Conversions are mostly view through, but our goal is to grow our click conversions **What problems is AdRoll solving and how is that benefiting you?** Helping create and display banner ads and target these to ideal customers **Official Response from Steph Abe:** > Hi there, Thanks so much for sharing your input! It's lovely to hear that you're having a good communication experience with AdRoll. I'd like to help get you support to increase CTRs. A good place to start is to optimize ad creatives and retarget potential customers. I've linked a resource for ad creative best practices below which you may find helpful. There's also a lot of great strategy support articles on The AdRoll Blog (adroll.com/blog). Our customer support team is also available here: https://help.adroll.com/hc/en-us/requests/new ### 48. Great Company and Great Software **Rating:** 5.0/5.0 stars **Reviewed by:** Michael D. | Digital Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** March 18, 2021 **What do you like best about AdRoll?** The insights are some of the most in-depth, yet easiest to read and analyze among a lot of different platforms I have used. The bulk uploading feature is one of my favorite features on the platform. It makes creating new ad campaigns quick and easy. instead of uploading my web ads, then my Facebook ads, and then my Instagram ads, I can upload everything all at once. Once everything is uploaded i can then scroll down and customize each ad all on the same screen. This feature has saved me hours of work and prep time when creating new campaigns. **What do you dislike about AdRoll?** Over the years I have experienced minor errors with different browsers. I also feel I have to clear my internet cache every once in a while to get the site to work correctly. One other issue that I have had is the dashboard sometimes does not update correctly or our data and stats just will not show up. It usually is not a huge deal and is almost always associated with and Adroll's development team making an update on their end. It usually fixes the problem within the day, but it can be very frustrating if you are logging in to Adroll to get analytics and then cannot all of a sudden. **Recommendations to others considering AdRoll:** Great product. Sometimes support takes a while, but they usually help out quickly. Adroll's attribution has usually been pretty honest. I would say that you should probably still compare your results, conversions, and traffic with your Google Analytics account and Google tag manager. With every platform, there is usually, but not always, a little bias towards their own platform in regards to what part of the customer journey was the most effective in giving that final push to a consumer that converted. **What problems is AdRoll solving and how is that benefiting you?** Adroll has helped target more specific audiences. I think the data collection is unique and is extremely helpful. Using various features on AdRoll has also helped with attribution and tracking customer journeys. With a single campaign, I can see that someone saw my display ad, liked our Facebook post, got a dynamic ad on their phone, and then click on one of our Google Ads all before converting. This shows us that Adroll is transparent about their reporting and will not just claim credit for conversion if they did not help in converting. You can easily see the various touchpoints through which helps verify Adroll's aid or help throughout the journey. ### 49. Good inventory, great support **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Higher Education | Mid-Market (51-1000 emp.) **Reviewed Date:** August 16, 2022 **What do you like best about AdRoll?** Good inventory of websites and placements. Great team **What do you dislike about AdRoll?** Not too many bidding strategy options. Conversion-driven campaigns are not possible. **What problems is AdRoll solving and how is that benefiting you?** Reaching out to untapped audience and building user base. Increasing brand presence across the web. **Official Response from Steph Abe:** > Hi there, Your feedback is really appreciated. It's awesome to hear you're having a great experience with the AdRoll team, and that you're finding AdRoll inventory is robust. Your input on where we can improve is awesome, too. Thank you! ### 50. A simplified way of retargeting and finding lookalikes audiences **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Sporting Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** November 30, 2021 **What do you like best about AdRoll?** I like how it is simplified for retargeting and lookalikes. You can set cost per acquisition rates to keep your ROI intact and so it does not skyrocket and target those unwilling to convert. **What do you dislike about AdRoll?** I dislike that the contextual targeting is very, very vague. Such as targeting "sports" topics, but not allowing basketball to be targeted. I also wish the platform offered promotion so you can dynamically update your ads with a promo banner, rather than going in and physically changing all the ads, which negatively affects the algorithm on all platforms. **Recommendations to others considering AdRoll:** I wish the platform offered promotion so you can dynamically update your ads with a promo banner, rather than going in and physically changing all the ads, which negatively affects the algorithm on all platforms. **What problems is AdRoll solving and how is that benefiting you?** We are retargeting customers and receiving great returns most of the time. The ad platform is a little bit different in terms of design and reporting like Google or Facebook, but it is alright once you get used to it. ## AdRoll Discussions - [How can I get support on campaign performance and adjustments we can make to improve?](https://www.g2.com/discussions/41020-how-can-i-get-support-on-campaign-performance-and-adjustments-we-can-make-to-improve) - 1 comment, 1 upvote - [How do I make the most out of Adroll for media?](https://www.g2.com/discussions/37257-how-do-i-make-the-most-out-of-adroll-for-media) - 1 comment, 1 upvote - [How do you track attribution, while using a linear strategy](https://www.g2.com/discussions/24617-how-do-you-track-attribution-while-using-a-linear-strategy) - 1 comment, 1 upvote - [Does anybody knows a good source of AdRoll documentation?](https://www.g2.com/discussions/12154-does-anybody-knows-a-good-source-of-adroll-documentation) - 1 comment, 1 upvote - [If you account got suspended will your campaign keep running?](https://www.g2.com/discussions/11941-if-you-account-got-suspended-will-your-campaign-keep-running) - 1 comment, 1 upvote - [View AdRoll pricing details and edition comparison](https://www.g2.com/products/adroll/reviews?page=5§ion=pricing&secure%5Bexpires_at%5D=2026-07-20+23%3A39%3A32+-0500&secure%5Bsession_id%5D=98e073a9-fd8f-435c-bd57-0b47a21392b1&secure%5Btoken%5D=42039b992f0ca638bedfd1e4acc5d040e7fc4a1d4f3a90bf671d8a772849fbe4&format=llm_user) ## AdRoll Integrations - [AgencyAnalytics](https://www.g2.com/products/agencyanalytics/reviews) - [DashThis](https://www.g2.com/products/dashthis/reviews) - [Data Studio](https://www.g2.com/products/data-studio/reviews) - [Funnel](https://www.g2.com/products/funnel/reviews) - [Google Ads](https://www.g2.com/products/google-ads/reviews) - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) - [Google Tag Manager](https://www.g2.com/products/google-tag-manager/reviews) - [Google Workspace](https://www.g2.com/products/google-workspace/reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - [Intuit Mailchimp Email Marketing](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews) - [Klaviyo](https://www.g2.com/products/klaviyo/reviews) - [Meta Audience Network](https://www.g2.com/products/meta-audience-network/reviews) - [Shopify](https://www.g2.com/products/shopify/reviews) - [Singular](https://www.g2.com/products/singular/reviews) - [StackAdapt](https://www.g2.com/products/stackadapt/reviews) - [Supermetrics](https://www.g2.com/products/supermetrics/reviews) - [WordPress.com](https://www.g2.com/products/wordpress-com/reviews) - [Zapier](https://www.g2.com/products/zapier/reviews) ## AdRoll Features **Channel Functionality** - Display Functionality **Retargeting** - A/B Testing - Audience Segmentation - Behavioral Targeting - Reporting & Analytics - Geo Targeting - Cross-channel Retargeting - Personalization **Attribution Modeling** - Single-Touch Attribution - Multi-Touch Attribution - Algorithmic Attribution - Cross-Device Attribution - Offline Attribution - Custom Attribution **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Demand Side Platforms** - Cross Channel Capabilities **Platform - Connected TV (CTV) Advertising Platforms** - Personalized Segmentation - Ad Serving - Streaming Capabilites - Performance Analytics **Agentic AI - Attribution** - Autonomous Task Execution - Cross-system Integration - Natural Language Interaction - Proactive Assistance **Agentic AI - Demand Side Platform (DSP)** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Cross-Channel Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Native Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Video Functionality** - Video Functionality **Marketing Distribution** - Segmentation - Personalized Messaging - Website Personalization - Email Campaigns - Digital Advertising - Direct Mail **Marketing** - B2B Attribution - B2C Attribution - Marketing Channels - Integrations **Campaign Management - Connected TV (CTV) Advertising Platforms** - Creative Assets - Campaign Dashboard **Agentic AI - Display Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Social Media Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Video Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Retargeting** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Social Functionality** - Social Functionality **Campaign Planning** - Strategy Mapping - Prioritized Accounts - Trending Accounts - Sales Activation **Reporting** - Dashboards - Data Visualizations - Custom Reporting **Agentic AI - Connected TV (CTV) Advertising Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Mobile Functionality** - Mobile Functionality **Agentic AI - Mobile Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Integrations** - Ad Network Integrations - Buyer Intent Data Integration - Marketing Automation Integration - CRM Integration **Campaign Management** - Campaign Dashboard - Campaign Optimization - Reach - Bulk Editing - Batch Uploading - Brand Safety - Fraud Protection - Frequency Capping - Budget Pacing - Creative Optimization - Rich Media Capabilties - In-App Ads - Mobile Rich Media Capabilities **Targeting** - Targeting - Retargeting - Geo-Targeting - Contextual Targeting **Mobile** - Mobile Tracking - In-App Ads - Mobile Rich Media Capabilities **Demand Side Platforms** - Machine Learning Optimization - Estimate and Projections - Cross-Device Capabilities **Platform** - API / Integrations - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability - Internationalization - Notifications ## Top AdRoll Alternatives - [Criteo Commerce Growth](https://www.g2.com/products/criteo-commerce-growth/reviews) - 3.8/5.0 (218 reviews) - [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) - 4.2/5.0 (1,392 reviews) - [StackAdapt](https://www.g2.com/products/stackadapt/reviews) - 4.7/5.0 (866 reviews)