# AdRoll Reviews **Vendor:** NextRoll **Category:** [Cross-Channel Advertising Software](https://www.g2.com/categories/cross-channel-advertising) **Average Rating:** 4.1/5.0 **Total Reviews:** 776 ## About AdRoll AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This comprehensive solution provides users with powerful artificial intelligence capabilities, flexible campaign management tools, and seamless integrations, all aimed at converting clicks into customers. By offering a full-funnel performance approach, AdRoll empowers mid-sized businesses to streamline their marketing efforts and achieve measurable results across various channels. Targeting a diverse audience, AdRoll serves industries such as ecommerce, technology, financial services, and education. The platform is particularly beneficial for marketers who seek to enhance their advertising strategies through multi-channel advertising and audience insights. With its robust analytics and reporting features, users can gain a deeper understanding of their target demographics, enabling them to tailor their campaigns for maximum impact. This data-driven approach allows businesses to make informed decisions that drive engagement and conversion rates. One of the standout features of AdRoll is its ability to provide cross-channel attribution, which helps marketers track the effectiveness of their campaigns across different platforms. This means that users can see how their advertising efforts on social media, search engines, and display networks contribute to overall performance. Additionally, for B2B teams, AdRoll offers Account-Based Marketing (ABM) capabilities, allowing for account-specific targeting and multi-touch campaigns that cater to the unique needs of individual buyers. This level of precision ensures that marketing efforts are not only broad-reaching but also highly relevant to potential customers. AdRoll's nearly two decades of data and award-winning support further enhance its value proposition. The platform is designed to help marketing teams operate more efficiently, enabling them to advertise smarter and move faster in a competitive landscape. By consolidating various marketing functions into one platform, AdRoll allows users to manage their advertising strategies with greater ease, ultimately leading to improved outcomes and business growth. The combination of advanced technology, user-friendly tools, and comprehensive support makes AdRoll a valuable resource for marketers looking to optimize their advertising efforts and drive success. ## AdRoll Pros & Cons **What users like:** - Users find AdRoll's **ease of use** remarkable, making campaign setup accessible even for beginners in digital marketing. (107 reviews) - Users value the **ease of cross-channel retargeting** with AdRoll, enhancing engagement and simplifying campaign management. (68 reviews) - Users value the **user-friendly campaign management** of AdRoll, enabling easy setup and effective multi-channel advertising. (67 reviews) - Users appreciate the **easy setup** of AdRoll, allowing quick integration and efficient ad management for campaigns. (56 reviews) - Users appreciate the **responsive customer support** which helps in efficiently managing campaigns and achieving goals. (55 reviews) - Setup Ease (50 reviews) - Targeting (50 reviews) - Audience Targeting (48 reviews) - Performance Results (45 reviews) - Campaigns (44 reviews) **What users dislike:** - Users find that AdRoll's **limited features** restrict customization and control over ad placements and audience targeting. (25 reviews) - Users find **campaign setup confusing** and face challenges with outdated login issues and limited management tools. (22 reviews) - Users struggle with **reporting limitations** in AdRoll, finding it difficult to create custom reports and track effectively. (21 reviews) - Users find AdRoll **expensive** , especially for small businesses, with costs accumulating as campaigns scale up. (19 reviews) - Poor Reporting (18 reviews) - Users are frustrated with **campaign management issues** due to slow support and poor navigation, impacting ad execution. (17 reviews) - Users find the **difficult reporting** on conversions and brand awareness metrics frustrating and limited in visibility. (17 reviews) - Ad Targeting Issues (16 reviews) - Limited Reporting (16 reviews) - Limited Targeting (15 reviews) ## AdRoll Reviews ### 1. User-Friendly Platform, But Retargeting Costs Can Add Up **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 05, 2025 **What do you like best about AdRoll?** Platform is pretty easy to use and can navigate without much difficulty **What do you dislike about AdRoll?** When using for retargeting have found that it can come in at an expensive cost per click. **What problems is AdRoll solving and how is that benefiting you?** Retargeting website users to try and drive greater engagement for clients ### 2. Powerful Remarketing Capabilities **Rating:** 4.0/5.0 stars **Reviewed by:** Priya D. | Paid Media Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** April 24, 2025 **What do you like best about AdRoll?** I’ve used AdRoll for running remarketing campaigns for one of my real estate clients, and I must say, the experience was smooth and results-driven. The platform made it incredibly easy to set up and manage retargeting ads **What do you dislike about AdRoll?** Initial setup requires a learning curve for beginners **What problems is AdRoll solving and how is that benefiting you?** dRoll helps solve the challenge of staying top-of-mind with potential customers who’ve visited a website but didn’t convert. In my case, it allowed me to re-engage high-intent audiences for a real estate client through strategic remarketing across web and social platforms. ### 3. Very good experience with Adroll **Rating:** 5.0/5.0 stars **Reviewed by:** Aakash B. | Growth & Performance Manager, Enterprise (> 1000 emp.) **Reviewed Date:** February 13, 2025 **What do you like best about AdRoll?** AdRoll has been an effective platform for our retargeting and prospecting campaigns. The dashboard is intuitive, making it easy to track performance metrics and optimize our ads. We've seen a significant improvement in our return on ad spend (ROAS) and customer engagement **What do you dislike about AdRoll?** there is majorly nothing disliked about adroll **What problems is AdRoll solving and how is that benefiting you?** Their cross-channel capabilities, including web and social, help us maintain a consistent brand presence. The support team is also responsive and helpful whenever we need assistance. Highly recommend AdRoll for performance-driven digital marketing ### 4. Great advertising solution with wide range of potential applications **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Events Services | Enterprise (> 1000 emp.) **Reviewed Date:** March 05, 2025 **What do you like best about AdRoll?** AdRoll is relatively intuitive as a platform, setting up ad campaigns and optimizing them is a seamless process. I like integrations with other software we already use, for example Hubspot. Customer support is very quick to respond and has helped solve numerous issues in a timely manner. **What do you dislike about AdRoll?** I sense the platform has many more capabilities than we currently use, although, it is difficult to fully understand and their aren't many helpful training resources. Also, the pricing model is very confusing **What problems is AdRoll solving and how is that benefiting you?** Adroll provides us with a relatively easy to navigate platform that helps us identify and target specific audiences with digital and mobile ads. ### 5. Easy to Use, Data Driven Platform! **Rating:** 5.0/5.0 stars **Reviewed by:** Andrea C. | Graphic Designer, Small-Business (50 or fewer emp.) **Reviewed Date:** March 09, 2021 **What do you like best about AdRoll?** There are many different types of ad placements. **What do you dislike about AdRoll?** Ads can sometimes take a while to display. **Recommendations to others considering AdRoll:** Once you learn the platform, it becomes second nature and uploading new ads in different places is a great tool to utilize! **What problems is AdRoll solving and how is that benefiting you?** Brand awareness/promotion of our products across the web. Dynamic ad displays perform best for us, and it is great because they auto populate from our website, so they update in real time. ### 6. Our favorite display provider **Rating:** 4.5/5.0 stars **Reviewed by:** Jessica H. | Associate Director, Performance Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** February 13, 2025 **What do you like best about AdRoll?** Adroll is easy to use and we love that we can feed our audiences from Hubspot seamlessly. We specifically use it for our remarketing efforts. We get more visibility into data and love it. Our Adroll rep is very responsive and helpful too. **What do you dislike about AdRoll?** I don't like how it dings my credit card everytime we made a signifcant edit with campaigns. **What problems is AdRoll solving and how is that benefiting you?** We use it to reengage previous customers and site visitors. ### 7. Adroll is an effective and intuitive display ad platform. **Rating:** 5.0/5.0 stars **Reviewed by:** Brantley C. | Marketing Manager, Information Technology and Services, Small-Business (50 or fewer emp.) **Reviewed Date:** February 13, 2025 **What do you like best about AdRoll?** Adroll is great because of the granular levels of targeting you can achieve. It integrates directly with Shopify and Klaviyo which makes getting in front of the right people easy. **What do you dislike about AdRoll?** I think managing creative assets is a little clunky. **What problems is AdRoll solving and how is that benefiting you?** Adroll has helped us solve our prospecting problems. We now have the ability to set up very granular persona and lookalike campaigns. ### 8. The most recommended marketing and retargetting program **Rating:** 5.0/5.0 stars **Reviewed by:** Chase S. | Digital marketing and ghost writing, Small-Business (50 or fewer emp.) **Reviewed Date:** February 16, 2025 **What do you like best about AdRoll?** what stands out about adroll is its ability to help businesses—especially eCommerce brands—retarget potential customers across multiple channels (web, social media, email, etc.). It simplifies ad management, offers AI-driven audience insights, and helps with customer retention through automated marketing campaigns. Highly recommended. **What do you dislike about AdRoll?** Pricing structure and customer supports. **What problems is AdRoll solving and how is that benefiting you?** Helping me with finding well paid work through its partners **Official Response from Steph Abe:** > Chase, I am really sorry that you're disliking your experience with pricing and customer support. Please feel free to reach out to me at stephanie.abe@adroll.com with more information about your experience and I will take it to my team. It is incredible that you're getting great retargeting and customer retention results using our multichannel AI-powered digital advertising technology. Thank you for sharing! ### 9. Outstanding customer service **Rating:** 5.0/5.0 stars **Reviewed by:** Rob W. | Social Media & Content Producer, Mid-Market (51-1000 emp.) **Reviewed Date:** February 18, 2025 **What do you like best about AdRoll?** Really great customer service. AdRoll are always happy to accomodate our needs and bring ideas to the table. **What do you dislike about AdRoll?** Nothing so far! Honestly, it's been great working with them. **What problems is AdRoll solving and how is that benefiting you?** AdRoll has proven very effective in keeping our brand top of customers' mind and helping to move prospects through the sales funnel. **Official Response from Steph Abe:** > Rob, Thank you for your kind review! We love that you're loving your customer service experience with us, and that we're helping you build lasting connections between your brand and your consumers through advertising. And gosh, we're blushing that there isn't anything you dislike about us -- we'll do are darn best to keep it that way. Thanks again! ### 10. Great service **Rating:** 5.0/5.0 stars **Reviewed by:** Sebastian B. | Director of Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** February 13, 2025 **What do you like best about AdRoll?** I have been using AdRoll for many years with other businesses and always had great results. I am starting AdRoll again with my new company. **What do you dislike about AdRoll?** Not much, very easy to use and manage for all type of users. **What problems is AdRoll solving and how is that benefiting you?** Focusing on targeting customers ### 11. It just works **Rating:** 5.0/5.0 stars **Reviewed by:** Richard E. | Independent Director, Mid-Market (51-1000 emp.) **Reviewed Date:** February 13, 2025 **What do you like best about AdRoll?** It is my go to for ad placement. Tools are helpful and the interface is easy to use. **What do you dislike about AdRoll?** Can take some time for review and approval of ads, but this is manageable. **What problems is AdRoll solving and how is that benefiting you?** Helps us build brand awareness and generate leads ### 12. I love Adroll! **Rating:** 5.0/5.0 stars **Reviewed by:** Ankit K. | Digital Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** February 13, 2025 **What do you like best about AdRoll?** Easy to use and endless brand awareness opportunities **What do you dislike about AdRoll?** Customer who have a low spend do not have a customer success manager. **What problems is AdRoll solving and how is that benefiting you?** AdRoll helps me get in front of my customers via display ads through one platform than many. ### 13. Solid DSP With Room to Improve **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** December 22, 2023 **What do you like best about AdRoll?** Customer service has been responsive. Their base display products are good, easy to use, and integrate well with many platforms. **What do you dislike about AdRoll?** Their agency options were super confusing. It was difficult to figure out the best route for my small agency. Also, their portal has quite a few bugs. Particualrly, the recipe section. **What problems is AdRoll solving and how is that benefiting you?** We wanted a DSP with a large network that would easily integrate into our dashbaords. **Official Response from Steph Abe:** > We're glad to hear that you've found our customer service to be responsive and that our display products are easy to use and integrate well with many platforms. We appreciate your feedback about the agency options and portal bugs, and we'll work to improve these areas. ### 14. it's a good platform to connect with engaging audience and leverage it for down funnel **Rating:** 3.5/5.0 stars **Reviewed by:** Yogesh T. | Marketing Manager, Enterprise (> 1000 emp.) **Reviewed Date:** February 25, 2025 **What do you like best about AdRoll?** Its feature to connect with an engaging audience **What do you dislike about AdRoll?** support system not that robust, execution takes time **What problems is AdRoll solving and how is that benefiting you?** connecting with highly engaging audience **Official Response from Steph Abe:** > Yogesh, Thank you for reviewing AdRoll here on G2. We appreciate getting feedback about where we can improve just as much as we love learning we're effectively helping you to connect your brand with highly engaged consumers through advertising. Please reach out to your dedicated point of contact if you are a managed services customer, or to support@adroll.com. We're here to help you execute more efficiently! ### 15. great channel for retargeting ads **Rating:** 4.0/5.0 stars **Reviewed by:** Ishay T. | Solving the shortage of software developers in The Israeli Hi-Tech Industry , Small-Business (50 or fewer emp.) **Reviewed Date:** February 14, 2025 **What do you like best about AdRoll?** great audience match for retargeting ads **What do you dislike about AdRoll?** The interface is not very intuitive in the first glance **What problems is AdRoll solving and how is that benefiting you?** getting in front of our users via additional channels **Official Response from Steph Abe:** > Hi Ishay, Thank you very much for sharing your AdRoll customer feedback here on G2! While it's wonderful to hear we're helping you get in front of your users with our multi-channel full funnel advertising technology, I am really sorry to hear that it took you a little while to get comfortable with our interface. While I can't share details now, we have incredible UI updates in the works. Stay tuned! ### 16. excellent platform **Rating:** 5.0/5.0 stars **Reviewed by:** Anthony Z. | Digital Marketing Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** February 13, 2025 **What do you like best about AdRoll?** google retargeting, ads design support, flexibility **What do you dislike about AdRoll?** maybe can provide animated ads design and support **What problems is AdRoll solving and how is that benefiting you?** retargeting and show the audience the relevant ad ### 17. The most userfriendly platform out there! **Rating:** 3.5/5.0 stars **Reviewed by:** Roberto A. | Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** February 13, 2025 **What do you like best about AdRoll?** The interface and the step by step process to create a campaign is the best I've seen! **What do you dislike about AdRoll?** I would like to have seen the possibility of having a whitelist (not only exclude domains) and domain transparency of which sites has been using the budget. **What problems is AdRoll solving and how is that benefiting you?** Easy set up and pay as you go model with low entry barriers ### 18. Very good **Rating:** 4.5/5.0 stars **Reviewed by:** Hetna T. | Digital Marketing Strategist, Mid-Market (51-1000 emp.) **Reviewed Date:** February 14, 2025 **What do you like best about AdRoll?** targeting and remarketing is very strong **What do you dislike about AdRoll?** more targeting options should be there and options **What problems is AdRoll solving and how is that benefiting you?** remarketing is very strong ### 19. It's very good support and strong web tools **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** February 13, 2025 **What do you like best about AdRoll?** The support is very good. AdRoll try to assist their customer as much as they can. **What do you dislike about AdRoll?** The ads create tool should have more functions in order to have a good ads. **What problems is AdRoll solving and how is that benefiting you?** It has a good ads channel, so we can do our ads easily than do it by ourselfous. ### 20. Easy to navigate! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Luxury Goods & Jewelry | Small-Business (50 or fewer emp.) **Reviewed Date:** February 13, 2025 **What do you like best about AdRoll?** I find that AdRoll is easy to navigate and it's quite straightforward to create and add to campaigns. **What do you dislike about AdRoll?** I find it less helpful that in order to update links used in campaigns, the graphics must all be deleted and reuploaded. **What problems is AdRoll solving and how is that benefiting you?** much easier to create and run retargeting campaigns! ### 21. AdRoll for Retargeting **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Mid-Market (51-1000 emp.) **Reviewed Date:** February 13, 2025 **What do you like best about AdRoll?** Super easy to setup effective retargeting campaigns, use it regularly to supplement campaigns on other platforms **What do you dislike about AdRoll?** Haven't yet found anything to really dislike, would enjoy greater campaign customization options but they aren't essential to successful use **What problems is AdRoll solving and how is that benefiting you?** AdRoll is allowing us to retarget our customers across a greater network ### 22. AdRoll works as intended with exceptional support to boot **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Small-Business (50 or fewer emp.) **Reviewed Date:** May 14, 2025 **What do you like best about AdRoll?** The support is far better than competing platforms. **What do you dislike about AdRoll?** The reporting doesn't look great. Building audiences could be easier. **What problems is AdRoll solving and how is that benefiting you?** We work in Healthcare advertising, and Google will not allow us to run remarketing. AdRoll helps resolve this issue. ### 23. Perfect Retargeting Platform **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** February 13, 2025 **What do you like best about AdRoll?** How easy it is to set up campaigns and monitor its spending. **What do you dislike about AdRoll?** When I pause a campaign and it's still running **What problems is AdRoll solving and how is that benefiting you?** We are are trying to get our clients more younger customers and the platform lets us re target the younger demographic easily ### 24. Great service **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.) **Reviewed Date:** February 14, 2025 **What do you like best about AdRoll?** Adroll has been a great option for many of our customers. They promptly answer questions I have, and has been a great resource. I appeciate it! **What do you dislike about AdRoll?** I have been getting great support, but it's helpful to talk with someone directly someitme. I know once I have mor eclients there will be a different level ot direct service so I'm actively loooking to grow with Adroll! **What problems is AdRoll solving and how is that benefiting you?** Adrolls services ar providing ad campaigns for my clients which has been successful! ### 25. It's a good platform to enhance your display advertising. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.) **Reviewed Date:** February 16, 2025 **What do you like best about AdRoll?** Good reach. Good inventory. Decent features. **What do you dislike about AdRoll?** Weak for mobile apps: problematic attribution, limited optimization, etc.) Limited targeting. **What problems is AdRoll solving and how is that benefiting you?** Allows me to easily and regularly reach a very high % of my retargeting audience over various platforms, placements, and geos. **Official Response from Steph Abe:** > Thank you graciously for sharing your feedback! While I am delighted that AdRoll is allowing you to easily reach a high percentage of your retargeting audience across multiple platforms, I am sorry that you're not happy with mobile, attribution, and optimization. I have linked an article below that delves into our cross-channel attribution and measurement dashboard. Give it a read to learn how it works, and how it can help inform your campaign optimization approaches. For help please reach out to support@adroll.com. We're here for you! ### 26. Amazing remarketing platform for single businesses OR agencies alike! **Rating:** 5.0/5.0 stars **Reviewed by:** Brandon B. | Production Manager & SEO Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** April 09, 2024 **What do you like best about AdRoll?** Adroll's platform makes it extreamly easy for a business owner or agency to setup and manage remarketing across the web (as well as additional features beyond that). Oh and they have the best customer support of any platform I have ever used (by far). Highly recommend! **What do you dislike about AdRoll?** There aren't many downsides to adroll overall. We manage hundreds of clients remarketing for our agency using their platform which is quite outside the box compared to the average users, so at first the platform didn't cater as well to our unique use-case, but that was expanded and fixed quite a while ago so since then no complaints at all in general. **What problems is AdRoll solving and how is that benefiting you?** Dealing with almost 1000 clients through our agency has difficulties/complexities, so having something like adroll to assist in doing multiple things our clients want, but from a single easy to use platform definatly helps a ton. **Official Response from Steph Abe:** > Brandon, thank you graciously for your great review! I love to hear that you are having wonderful experiences with our Customer Support team, and that the AdRoll platform is enabling you to give your clients great remarketing campaign results. Thanks again! ### 27. Great retargeting platform **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** February 13, 2025 **What do you like best about AdRoll?** Great retargeting exposure, ads appear nearly immediately. **What do you dislike about AdRoll?** Platform is a bit simple and thereby limited **What problems is AdRoll solving and how is that benefiting you?** Immediacy of retargeting, true ad exposure ### 28. One of the best platforms for retargeting Ads **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** December 12, 2024 **What do you like best about AdRoll?** I can easily create Ads to retarget visitors that go to my website. I like the ease of use and pricing is good. **What do you dislike about AdRoll?** There aren't dynamic ads like on Google Ads **What problems is AdRoll solving and how is that benefiting you?** I can start ads quickly with low budget. Also it retarget even if I have few visitors on my pages. **Official Response from Steph Abe:** > Thank you graciously for your great review! We love that you're able to easily create ads, that you're finding that our product is easy to use, and that we offer good pricing. We offer dynamic ads that on average see a 2X higher click-through-rate and 50% lower cost per acquisition when compared to static ads, and I've linked an AdRoll Help Center article for your reference. Please reach out to support@adroll.com with any additional questions. ### 29. AdRoll Experience Review **Rating:** 5.0/5.0 stars **Reviewed by:** Naeki A. | Artist, Small-Business (50 or fewer emp.) **Reviewed Date:** September 15, 2024 **What do you like best about AdRoll?** It's ease of usage! Very sleek and straight forward! **What do you dislike about AdRoll?** I had to take a long time to understand how to use the recipes and attract the right crowd but it worked! **What problems is AdRoll solving and how is that benefiting you?** It solves my traffic problems as this cost per 1000 impression is a at a very competitive rate! ### 30. Adroll eCommerce **Rating:** 4.0/5.0 stars **Reviewed by:** Ayush J. | Assistant System Engineer, Enterprise (> 1000 emp.) **Reviewed Date:** August 14, 2024 **What do you like best about AdRoll?** Basically, AdRoll is an ecommerce marketing platform that gives growing D2C brands the power to connect with customers wherever they are. It is using machine learning engine and establishing data on 70% of the world's online shoppers to predict behavior, ad engagement, and store performance better than anyone. So it's the best thing about it and helping alot technology wise. **What do you dislike about AdRoll?** Sometimes it needs to update often but still it's improving slowly. but they are working hard on it. **What problems is AdRoll solving and how is that benefiting you?** Previously, we were not able to connect with customers wherever they were but Because of AdRoll this problem is almost resolved. ### 31. Disaster of a Company, Slow Support, Interface from 2007, Ads Never Ran **Rating:** 0.0/5.0 stars **Reviewed by:** Brett H. | President, Entertainment, Small-Business (50 or fewer emp.) **Reviewed Date:** January 05, 2024 **What do you like best about AdRoll?** Nothing, it never worked... ads never run. **What do you dislike about AdRoll?** Slow support, outdated interface, technical glitches abound. I fell for the name knowing it has been around for a while but sadlly learned they've been replaced by much better, faster, and newer companies doing more. We signed up for an account months ago, installed the tracking pixel and imported audiences. Then let it do it's thing to 'populate' the audiences, etc. Once we felt it had populated and had data, we spent a day creating Facebook ads before Christmas to run for an event for New Year's. Imagine our surprise when days later it still said "under review." Contacting support, we were given vague and contradicting answers about them needing to review the ads or Facbook needing to review the ads (we were testing AdRoll alongside FB direclty and FB had approved the ads in hours), so after they stopped blaming Facebook then then starting claiming things weren't working in the backend and they "needed to set up an advertising account for me with Facebook." Shouldn't that have been done when i signed up months ago? Not when I need the ads to run? It took them 2 weeks to resolve the issue and finally got back to me on January 4 about ads I had started December 20.... well, the ads were for New Year's. On January 4th, they were happy to tell me the sistuation was resolved. Long story short, don't rely on Adroll if you actually want your ads to run or expect support to be able to help. Disaster. **What problems is AdRoll solving and how is that benefiting you?** None. **Official Response from Steph Abe:** > Brett, We're sorry to about your frustrating experiences. We strive to provide timely and effective support, and we regret that we fell short in your case. We take your feedback seriously, and will use it to improve our services. ### 32. A perfect Retargeting tool for Advertisers **Rating:** 4.5/5.0 stars **Reviewed by:** Nayan P. | PPC Manager, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** January 07, 2024 **What do you like best about AdRoll?** AdRoll is one of the best retargeting platforms that we've ever used in digital marketing. We've running ads for B2B and eComm clients and the ROI is excellent so far. For ecomm client, we've seen more than 40x ROAS on ad spent, and for B2B clients, the AdRoll has a lot of touchpoint. So, in short, this is the best thing about AdRoll. Setup is so ease and no glitches **What do you dislike about AdRoll?** The only thing that I dislike is it's navigation. As a marketer, I find it difficult to navigate between the ads and campaigns, and the naming convention isn't much clear as well. **What problems is AdRoll solving and how is that benefiting you?** It helps us ease the retargeting to our website visitors, which is not as granular while using Google Ads itself. This platform is known for its retargeting capabilities. We've seen a lot of success while running the campaigns using AdRoll. **Official Response from Steph Abe:** > Hi Nayan, We're happy to hear that AdRoll has been a valuable tool for your digital marketing efforts! It's great to hear about the success you've had with retargeting and the impressive ROI you've achieved for your clients. We appreciate your feedback about the navigation and naming convention. We're taking your input into account for future enhancements. Thanks again! ### 33. Unlocking Growth for WonderDays with Adroll **Rating:** 5.0/5.0 stars **Reviewed by:** Matt J. | Small-Business (50 or fewer emp.) **Reviewed Date:** November 24, 2023 **What do you like best about AdRoll?** The user interface is super intuitive. Great reporting. Easy to setup campaigns. The onboarding process was easy and efficient. Staff are very responsive. **What do you dislike about AdRoll?** I don't have any dislikes to this point, but i will be updating this review along the journey. **What problems is AdRoll solving and how is that benefiting you?** At WonderDays.co.uk, our journey to establish a prominent online presence has been nothing short of exhilarating. With a domain age of 4 years and actively trading online for just 18 months, we recognised the need for a robust and strategic approach to enhance brand awareness and reach. The decision to partner with Adroll was driven by our ambition to build on the already exponential growth of our business. From the outset, the Adroll team proved to be not just a digital advertiser, but a true partner in our digital journey. The onboarding process was seamless, thanks to their super-engaging, communicative, and transparent team. What truly sets Adroll apart is their commitment to understanding our unique needs. As a business in its early stages, every marketing effort and £1 spent is crucial. While it's too early to disclose specific numbers, the impact on our brand awareness is already evident. Adroll's suite of features has allowed us to craft targeted, effective campaigns that resonate with our audience. The platform's versatility and user-friendly and the reporting is intuitive. Results are, of course, the ultimate measure of success, and we're eagerly awaiting the numbers to showcase the tangible impact Adroll is making on our growth trajectory. Rest assured, we'll be updating this review along the way, offering insights into our digital journey with Adroll. In a digital landscape where transparency and collaboration are paramount, Adroll has delivered in it’s efficiencies of a seamless onboarding process. We now need to see the amplification of the WonderDays brand come to life. **Official Response from Steph Abe:** > Matt, Thank you for leaving us a kind review! It's great to learn that you're finding the AdRoll platform to be easy-to-use. It's also lovely to hear you're having a nice experience with our team. Thanks again! ### 34. Outstanding Customer Service **Rating:** 5.0/5.0 stars **Reviewed by:** Jenna F. | Digital Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** April 16, 2024 **What do you like best about AdRoll?** Our account manager Dallan is really responsive and helpful. He is willing to walk us through anything we don't understand. Adding the pixel to GTM is really easy to implement. **What do you dislike about AdRoll?** I wish that you could ad one facebook account to the entire account and only like the ads to the correct advertiser account. **What problems is AdRoll solving and how is that benefiting you?** The ability to see website visits so clearly and have such great data on ROAS is outstanding and really helpful to us. **Official Response from Steph Abe:** > Jenna, thank you graciously for your kind review! We love to hear that you find our customer service to be outstanding, and that you're having a great experience with your account manager, Dallan. Furthermore, it's great to learn that you had a really easy time adding the pixel to Google Tag Manager (GTM). We also sure do appreciate you sharing your wish to better enable you to more seamlessly manage multiple. Thanks again! ### 35. Adroll is a great retargeting tool! **Rating:** 4.5/5.0 stars **Reviewed by:** Charlie C. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 02, 2024 **What do you like best about AdRoll?** - Adroll team is great and responsive - Platform is easy to navigate with good reporting tools - High ROAS on our ads - Generating a lot of revenue for the company which is the most important thing **What do you dislike about AdRoll?** - I wish you could see which websites led to the conversions **What problems is AdRoll solving and how is that benefiting you?** Retargeting website users and add-to-cart abandoners. We are now able to re-engage users who have already shown interest in our product with specific messaging. It's been a very cost effective way to get new customers. **Official Response from Steph Abe:** > Charlie, Thank you for your feedback! We're glad to hear that you find our platform easy to navigate and that you're seeing a high return on ad spend. We appreciate your suggestion about website conversions and will definitely take that into consideration for future improvements. We also deeply appreciate your kind words about working the AdRoll team. ### 36. Exceptional Service & Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Cuyler F. | Mid-Market (51-1000 emp.) **Reviewed Date:** November 17, 2023 **What do you like best about AdRoll?** Above everything else, there service, care and attentional to detail for their clients is beyond any other platform. They genuinely want you and your team to succeed. The platform is easy to use, loaded with technology and features, and it feels borderline impossible to not run a successful campaign. **What do you dislike about AdRoll?** I would not call it a dislike, more like a pipe dream. If they could figure how to operate Google Ads from the platform they would be the best advertising platform on the planet. **What problems is AdRoll solving and how is that benefiting you?** We needed a programmatic solution beyond the default of using Google Display Network which produces lackluster retargeting results. With AdRoll we are able to provide our clients with complete full funnel strategies. **Official Response from Steph Abe:** > Cuyler, Thank you for your feedback and kind review. It's wonderful to learn you're having a great experience with our team, and that you're getting successful campaign results! Your product feature request is noted and has been bubbled up to the team. Kind Regards, -Steph A. ### 37. Maximize Your Marketing ROI with AdRoll **Rating:** 5.0/5.0 stars **Reviewed by:** Themis C. | Group CMO, Mid-Market (51-1000 emp.) **Reviewed Date:** August 29, 2023 **What do you like best about AdRoll?** AdRoll is a comprehensive advertising platform that excels in retargeting and audience reach. Its multi-channel approach and advanced technology maximise your advertising efforts across the board. The analytics and reporting features are top-notch, providing detailed insights into campaign performance essential for making data-driven decisions. Additionally, the customer support team is always ready to help, providing quick and efficient solutions to any issues. **What do you dislike about AdRoll?** While there is a learning curve associated with navigating the platform's many features and settings, it is well worth the effort, given the results that can be achieved, and the team is always more than willing to assist. Overall, AdRoll is an investment that can significantly benefit businesses looking to enhance their online advertising efforts. **What problems is AdRoll solving and how is that benefiting you?** Its sophisticated targeting capabilities ensure the most relevant audience sees ads, whether previous site visitors or new prospects with similar characteristics to existing customers. Its cross-platform advertising capabilities further enhance this, simplifying ad management across multiple channels. AdRoll's retargeting features nudge users interested in your products or services to complete the desired action, optimising conversion rates. Its detailed analytics and reporting features also provide valuable insights into user behaviour and campaign performance, enabling data-driven decisions for continuous campaign optimisation. Ultimately, AdRoll maximises the ROI of your advertising budget by ensuring your ads reach the right people at the right time and on the right platform, leading to higher conversion rates and more effective campaigns. **Official Response from Steph Abe:** > Hi Themis, Thank you kindly for sharing your feedback! It's wonderful to hear that you've found our platform to work really well for your campaign needs. It especially warms my heart to learn that you're able to make smart decisions using our data and reporting features. I feel very grateful for the effort you put into learning how to navigate the AdRoll platform, and am delighted that you've found your experience worth-while. Graciously, Steph Abe Sr. Customer Marketing Manager at AdRoll ### 38. Paid Media Strategist Approved! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** December 19, 2023 **What do you like best about AdRoll?** I like that it is accurate and user-friendly. The campaigns are easy to set up and so are the audiences. I know it works because I can see my ads on several sites, which is unlikely for other DSPs (you never know what sites they are targeting). **What do you dislike about AdRoll?** The lack of knowledge of their POCs. While many of them are good at managing the accounts, it'd be better if they recommended different strategies for the campaigns. Also the new package is a confusing. **What problems is AdRoll solving and how is that benefiting you?** We use it as a retargeting platform for display. **Official Response from Steph Abe:** > We're glad to hear that you find AdRoll accurate and user-friendly for setting up campaigns and audiences. We appreciate your feedback and will work on improving clarity for our customers. Thank you for using AdRoll for your retargeting platform! ### 39. AdRoll as a brand awareness tool - Marketing **Rating:** 3.5/5.0 stars **Reviewed by:** Thomas R. | Account Manager & Marketing Coordinator, Small-Business (50 or fewer emp.) **Reviewed Date:** July 05, 2023 **What do you like best about AdRoll?** The way it shows results and how we can gather information benchmarking the several campaigns we launch. Is a tool that is great for brand awareness, and can bring some interesting info that can be combined with marketing channels that bring higher conversion or leverage. **What do you dislike about AdRoll?** Is mainly a branding tool, at the beginning I thought it was a conversion tool. But after several campaigns It showed to be a great tool for brand awareness. If you go to events you can target your audience there so they can get familiar with your content, logo, company, etc. **What problems is AdRoll solving and how is that benefiting you?** Is helping our company to build awareness and get a better presence in the market. Is something that should be combined with the SRD and outreach marketing process. Have generated great results for us in our industry community. **Official Response from Steph Abe:** > Thomas, Thank you graciously for sharing your feedback. While it's wonderful to learn that AdRoll has been effectively helping you to increase brand awareness, I deeply apologize for the confusion you experienced. You've got it right that the AdRoll Marketing & Ads platform is not a conversational marketing solution, but rather an advertising (brand awareness & retargeting), and email marketing platform. Thanks again for your feedback! ### 40. The perfect easy to use platform! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** April 16, 2024 **What do you like best about AdRoll?** I like the simplicity. Especially if you are new to DSP's. **What do you dislike about AdRoll?** There are some limitations compared to some of the other powerhouse DSP's. **What problems is AdRoll solving and how is that benefiting you?** It makes site retargeting extremely easy. **Official Response from Steph Abe:** > Thank you for your review! It's incredible to hear that you like simplicity of AdRoll, and especially for those who are new to demand side platforms. We love that the AdRoll platform is making effective retargeting extremely easy for you. Furthermore, we deeply appreciate your feedback about how we can improve. Once again, thank you for your review! ### 41. AdRoll experience **Rating:** 5.0/5.0 stars **Reviewed by:** Zhanna t. | Small-Business (50 or fewer emp.) **Reviewed Date:** December 20, 2023 **What do you like best about AdRoll?** owerful DSP for targeted lead gen. Granular targeting, insightful reports, conversion focus. Increased registrations & deposit rate in my experience. User-friendly, great support. Worth a try! **What do you dislike about AdRoll?** Not dislike , but have problems with pixel activation **What problems is AdRoll solving and how is that benefiting you?** Reach out to our old costumers and get them back **Official Response from Steph Abe:** > We're glad to hear that you've had a positive experience with AdRoll and that it has helped increase your registrations and deposit rate. We understand that pixel activation can sometimes be a challenge, and we're continuously working to improve this process for our users. Thank you for your feedback! ### 42. Good Results **Rating:** 4.0/5.0 stars **Reviewed by:** Omkar B. | Small-Business (50 or fewer emp.) **Reviewed Date:** December 12, 2023 **What do you like best about AdRoll?** Good support team. Adroll has helped deliver better quality leads than GDN platform. Have different targeting opportunities. **What do you dislike about AdRoll?** Interface is not very intuitive, can do better. **What problems is AdRoll solving and how is that benefiting you?** I wasn't getting quality leads from the standard display platforms. Gave Adroll a shot. The conversions are better. **Official Response from Steph Abe:** > Hi Omkar, Thank you graciously for sharing your customer feedback. It's great to learn that you're finding our Support team helpful, and that you're getting higher quality leads through your advertising efforts using AdRoll! I also appreciate your feedback about how we can improve your experience, as it helps us to guide our go-forward plans. Thanks again, and Happy Holidays! ### 43. Horrible Customer Sservice Experience **Rating:** 0.0/5.0 stars **Reviewed by:** Jon T. | Creative Director, Small-Business (50 or fewer emp.) **Reviewed Date:** November 03, 2023 **What do you like best about AdRoll?** The potential that it was pay per use and ease of advertising **What do you dislike about AdRoll?** I have emailed customer service 15 times to stop sending me emails and no response. I still get an email saying I have to update an account I canceled 3 times. For a tech company they should be able to remove me from an email list or at least respond. **What problems is AdRoll solving and how is that benefiting you?** creating ads on multiple platforms and deploying them quickly.For the scale that I worked on it did not work out well I am just trying to advertise on Facebook Google LinkedIn Instagram kind of the business basics **Official Response from Steph Abe:** > Hi Jon, I sincerely apologize for the multiple emails you recently received from us, and I understand your frustration. We were experiencing a bug that triggered an unintended flood of billing-related emails, and our team has successfully fixed the bug. We understand the importance of communication, and we acknowledge that we fell short in this instance. It is not our standard practice to send multiple emails in a single day. I confirm that you are not contactable from our CRM. If you have any further questions please reach out to community@adroll.com and I will assist you. Kind Regards, Steph A. ### 44. 5-star review for AdRoll's services **Rating:** 4.5/5.0 stars **Reviewed by:** stephanie B. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 05, 2023 **What do you like best about AdRoll?** I recently started using AdRoll's services for my business, Rustic Furniture Outlet, and I must say, they have been amazing! Their team helped me set up my account and guided me through the process of retargeting. The results have been impressive - I have seen a significant increase in website traffic and conversions. AdRoll's technology and expertise in digital advertising are top-notch, and their customer service is outstanding. I highly recommend AdRoll to any business looking to grow its online presence and drive sales. Thank you, AdRoll! **What do you dislike about AdRoll?** I do do not have any negative to share about tis company - they are on the ball and great to work with! they have a great team - maybe an intergrated app with Shopify to stay always no the same plateform? **What problems is AdRoll solving and how is that benefiting you?** AdRoll is solving the problem of targeting the right audience. Their technology allows me to create and target ads to specific audiences based on their behavior and interests, which means I am not wasting money on advertising to people who are unlikely to be interested in my products. **Official Response from Steph Abe:** > Thank you graciously for sharing your feedback! It's great to hear that you're able to target the right audiences using AdRoll. Are you familiar with our integration with Shopify? I've linked a help center article below. Hope it helps! ### 45. Very Easy to use with great customer support **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** February 26, 2024 **What do you like best about AdRoll?** Easy to use and best for retargeting. They Have Great Customer Support. **What do you dislike about AdRoll?** Limited Analtics options. CPM and CPC are costly. **What problems is AdRoll solving and how is that benefiting you?** Complicated Campaign setup. **Official Response from Steph Abe:** > We're glad to hear that you find AdRoll easy to use and appreciate our customer support! We're sorry to hear about your analytics concerns and are glad to share that we have exciting updates to cross-channel performance dashboard coming out very soon. It is important to be aware that our full reporting functionality is available to all customers on Marketing & Ads+ packages and Advanced Packages, but that reporting functionality is limited on Ads-only plans. I'd love to help you optimize your performance and recommend starting with this help center article: https://help.adroll.com/hc/en-us/articles/214448657-BidIQ-Optimization-Made-Easy ### 46. After their upgrade to new plans, the stopped accepting currencies other than USD. **Rating:** 0.5/5.0 stars **Reviewed by:** Eric A. | Co-Founder & CTO, Small-Business (50 or fewer emp.) **Reviewed Date:** September 05, 2023 **What do you like best about AdRoll?** I liked how you could manage campaigns in different platforms from a single place. After the update they made every integration stopped working so it is more like an email marketing platform with no added value. **What do you dislike about AdRoll?** Their customer service, their relluctance to accept when there is nothing they can do to retain the customer and just let the customer go. Their platform allows subscriptions for other countries, but won't accept integrating with Google Ads, Facebook ads, Instagram ads or any other integration they have with a different currency other than USD, so they just charge for subscription. **What problems is AdRoll solving and how is that benefiting you?** It was a good tool to launch retargeting campaigns. **Official Response from Steph Abe:** > Hi Eric, Thank you graciously for your feedback. While it's great to hear AdRoll helped you launch retargeting campaigns, I am really sorry about your experience. The AdRoll platform defaults to the US dollar (USD) and supports some, but not all, currencies. The currency can be changed from USD to the Australian Dollar (AUD), the Euro (EUR), the British Pound (GBP), or to the Japanese Yen (JPY). In order to change the currency, customers on the Advanced Package plan can reach our to their account manager to have the change made and customers on the Ads and Marketing & Ads Plus plans can reach out to support@adroll.com to have the change made. I have shared your feedback and currency expansion request with the team. Thank you again! Kind Regards, Steph Abe Sr. Customer Marketing Manager ### 47. AdRoll - WHY you should ROLL with it! **Rating:** 5.0/5.0 stars **Reviewed by:** Gabe S. | Business Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** April 26, 2023 **What do you like best about AdRoll?** We have been using AdRoll for years. And it has proven to be a great way to attract busy professionals who need services performed. Over time we have found that customers from AdRoll are better buyers and better customers! **What do you dislike about AdRoll?** AdRoll can be a bit intimidating upon first setup. And as you learn the system and read the metrics, it becomes easy to comprehend. I would suggest some more in-depth videos to educate users, to get them up and running faster! **What problems is AdRoll solving and how is that benefiting you?** AdRoll solves the problem of attracting new buyers. With the retargeting platform, busy people need that extra nudge to remind them to make a call to action. Adroll fulfills this process by keeping our company in the background while being front and center in the potential client's eye! **Official Response from Steph Abe:** > Gabe, Thank you graciously for sharing your feedback. It genuinely helps us understand what we're doing well and how to keep getting better for customers like you. It's incredible to hear that you're finding that the customers you attract through AdRoll are turning out to be more ideal fits for your business! Thanks again! ### 48. My experience with Adroll has been a breeze! **Rating:** 5.0/5.0 stars **Reviewed by:** Jamie W. | Small-Business (50 or fewer emp.) **Reviewed Date:** June 09, 2023 **What do you like best about AdRoll?** The interface within Adroll is very easy to navigate and makes changes a breeze. I can easily navigate through it and find exactly what I need. The Adroll software is much easier to use than other retargeting software. **What do you dislike about AdRoll?** As of today, I have not found any negatives to using Adroll. The system works great for my needs. The only thing I might recommend is adding more Youtube instructional videos. **What problems is AdRoll solving and how is that benefiting you?** I needed a solution for Retargeting, and I discovered the Adroll software, which solved my problem. This has allowed my Ads to be more productive in their results. **Official Response from Steph Abe:** > Thank you graciously for sharing your AdRoll customer experience here on G2! It's great to learn that you've found our software to be easy-to-use. Your request for adding more instructional videos has been noted and shared. Thank you for helping us consistently create better customer experiences! ### 49. Great remarketing platform **Rating:** 4.5/5.0 stars **Reviewed by:** Richard P. | PPC Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** February 14, 2023 **What do you like best about AdRoll?** Adroll was a great addition to our digital marketing cannon. We are a small team and resource is limited, so Adroll being able to create ads for us which have run as evergreen ads has been great. You are appointed an account manager and regular meetings ensure that ROAS target figures are always adhered to. The flexbility of the creatives and the plug n play options are also great for our small team. **What do you dislike about AdRoll?** The discrepancy between what you see in the campaigns area and ad library can be a bit confusing. It can look like old ads were still running. Consistency between these 2 areas would be great. **What problems is AdRoll solving and how is that benefiting you?** We don't have the resources for display ad creation, when onboarding Adroll were able to help with the creation of evergreen ads. With the remarketing we are able to split up our audiences in to mid and high intent. Their AI ensures that budget is pushed towards the best performing audience. **Official Response from Steph Abe:** > Richard, Thanks so much for sharing your feedback! It's wonderful to hear that you are having a great experience with our Managed Services offering, and that you are getting strong ROAS. We absolutely love helping small teams grow more with less. I've linked a help center resource for organizing your AdRoll Ad Library and hope it helps. Thanks again for sharing! ### 50. Great App, Support, and Return on Ad Spend! **Rating:** 4.5/5.0 stars **Reviewed by:** Steve C. | Director of Digital, Small-Business (50 or fewer emp.) **Reviewed Date:** June 15, 2023 **What do you like best about AdRoll?** We've been using AdRoll and the AdRoll app for 2-3 years and couldn't be happier with the integration, backend, and support we receive from our rep. We've been able to attain a $3-$5 ROAS over our time on the platform and it's been an integral part of our marketing mix. Our budgets have fluctuated between as little as $20 a day and as much as $200 a day. We definitely recommend them to anyone looking to grow their business. **What do you dislike about AdRoll?** We haven't had a lot of success prospecting with AdRoll, only retargeting. **What problems is AdRoll solving and how is that benefiting you?** We're able to retarget low, mid, high intent and repeat purchasers with ads throughout the web and drive a great ROAS. **Official Response from Steph Abe:** > Thank you graciously for sharing your feedback! It's awesome to hear you're enjoying the AdRoll platform and support experiences, and that you're getting great ROAS. I've linked a help center article that has brand awareness performance and optimization tips that you may find helpful for iterating your campaigns for attracting new site visitors. Thanks again! ## AdRoll Discussions - [How can I get support on campaign performance and adjustments we can make to improve?](https://www.g2.com/discussions/41020-how-can-i-get-support-on-campaign-performance-and-adjustments-we-can-make-to-improve) - 1 comment, 1 upvote - [How do I make the most out of Adroll for media?](https://www.g2.com/discussions/37257-how-do-i-make-the-most-out-of-adroll-for-media) - 1 comment, 1 upvote - [How do you track attribution, while using a linear strategy](https://www.g2.com/discussions/24617-how-do-you-track-attribution-while-using-a-linear-strategy) - 1 comment, 1 upvote - [Does anybody knows a good source of AdRoll documentation?](https://www.g2.com/discussions/12154-does-anybody-knows-a-good-source-of-adroll-documentation) - 1 comment, 1 upvote - [If you account got suspended will your campaign keep running?](https://www.g2.com/discussions/11941-if-you-account-got-suspended-will-your-campaign-keep-running) - 1 comment, 1 upvote - [View AdRoll pricing details and edition comparison](https://www.g2.com/products/adroll/reviews?page=4§ion=pricing&secure%5Bexpires_at%5D=2026-05-29+16%3A26%3A25+-0500&secure%5Bsession_id%5D=d67ec2c1-2e3a-4be8-b533-31a573e24042&secure%5Btoken%5D=351383b669f2e860bd69e106e63cd1d692f0923b0131e827fdc85be20648a7bd&format=llm_user) ## AdRoll Integrations - 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[Singular](https://www.g2.com/products/singular/reviews) - [StackAdapt](https://www.g2.com/products/stackadapt/reviews) - [Supermetrics](https://www.g2.com/products/supermetrics/reviews) - [TikTok Ads](https://www.g2.com/products/tiktok-ads/reviews) - [WordPress.com](https://www.g2.com/products/wordpress-com/reviews) - [Zapier](https://www.g2.com/products/zapier/reviews) ## AdRoll Features **Channel Functionality** - Display Functionality **Retargeting** - A/B Testing - Audience Segmentation - Behavioral Targeting - Reporting & Analytics - Geo Targeting - Cross-channel Retargeting - Personalization **Attribution Modeling** - Single-Touch Attribution - Multi-Touch Attribution - Algorithmic Attribution - Cross-Device Attribution - Offline Attribution - Custom Attribution **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Demand Side Platforms** - Cross Channel Capabilities **Platform - Connected TV (CTV) Advertising Platforms** - Personalized Segmentation - Ad Serving - Streaming Capabilites - Performance Analytics **Agentic AI - Attribution** - Autonomous Task Execution - Cross-system Integration - Natural Language Interaction - Proactive Assistance **Agentic AI - Demand Side Platform (DSP)** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Cross-Channel Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Native Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Video Functionality** - Video Functionality **Marketing Distribution** - Segmentation - Personalized Messaging - Website Personalization - Email Campaigns - Digital Advertising - Direct Mail **Marketing** - B2B Attribution - B2C Attribution - Marketing Channels - Integrations **Campaign Management - Connected TV (CTV) Advertising Platforms** - Creative Assets - Campaign Dashboard **Agentic AI - Display Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Social Media Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Video Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Retargeting** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Social Functionality** - Social Functionality **Campaign Planning** - Strategy Mapping - Prioritized Accounts - Trending Accounts - Sales Activation **Reporting** - Dashboards - Data Visualizations - Custom Reporting **Agentic AI - Connected TV (CTV) Advertising Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Mobile Functionality** - Mobile Functionality **Agentic AI - Mobile Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Integrations** - Ad Network Integrations - Buyer Intent Data Integration - Marketing Automation Integration - CRM Integration **Campaign Management** - Campaign Dashboard - Campaign Optimization - Reach - Bulk Editing - Batch Uploading - Brand Safety - Fraud Protection - Frequency Capping - Budget Pacing - Creative Optimization - Rich Media Capabilties - In-App Ads - Mobile Rich Media Capabilities **Targeting** - Targeting - Retargeting - Geo-Targeting - Contextual Targeting **Mobile** - Mobile Tracking - In-App Ads - Mobile Rich Media Capabilities **Demand Side Platforms** - Machine Learning Optimization - Estimate and Projections - Cross-Device Capabilities **Platform** - API / Integrations - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability - Internationalization - Notifications ## Top AdRoll Alternatives - [Criteo Commerce Growth](https://www.g2.com/products/criteo-commerce-growth/reviews) - 3.8/5.0 (217 reviews) - [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) - 4.2/5.0 (1,392 reviews) - [StackAdapt](https://www.g2.com/products/stackadapt/reviews) - 4.7/5.0 (862 reviews)