# AdRoll Reviews **Vendor:** NextRoll **Category:** [Cross-Channel Advertising Software](https://www.g2.com/categories/cross-channel-advertising) **Average Rating:** 4.1/5.0 **Total Reviews:** 776 ## About AdRoll AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This comprehensive solution provides users with powerful artificial intelligence capabilities, flexible campaign management tools, and seamless integrations, all aimed at converting clicks into customers. By offering a full-funnel performance approach, AdRoll empowers mid-sized businesses to streamline their marketing efforts and achieve measurable results across various channels. Targeting a diverse audience, AdRoll serves industries such as ecommerce, technology, financial services, and education. The platform is particularly beneficial for marketers who seek to enhance their advertising strategies through multi-channel advertising and audience insights. With its robust analytics and reporting features, users can gain a deeper understanding of their target demographics, enabling them to tailor their campaigns for maximum impact. This data-driven approach allows businesses to make informed decisions that drive engagement and conversion rates. One of the standout features of AdRoll is its ability to provide cross-channel attribution, which helps marketers track the effectiveness of their campaigns across different platforms. This means that users can see how their advertising efforts on social media, search engines, and display networks contribute to overall performance. Additionally, for B2B teams, AdRoll offers Account-Based Marketing (ABM) capabilities, allowing for account-specific targeting and multi-touch campaigns that cater to the unique needs of individual buyers. This level of precision ensures that marketing efforts are not only broad-reaching but also highly relevant to potential customers. AdRoll's nearly two decades of data and award-winning support further enhance its value proposition. The platform is designed to help marketing teams operate more efficiently, enabling them to advertise smarter and move faster in a competitive landscape. By consolidating various marketing functions into one platform, AdRoll allows users to manage their advertising strategies with greater ease, ultimately leading to improved outcomes and business growth. The combination of advanced technology, user-friendly tools, and comprehensive support makes AdRoll a valuable resource for marketers looking to optimize their advertising efforts and drive success. ## AdRoll Pros & Cons **What users like:** - Users appreciate the **ease of use** of AdRoll, finding it accessible and straightforward for marketing campaigns. (107 reviews) - Users enjoy the **ease of cross-channel retargeting** with AdRoll, maximizing engagement and conversions through a user-friendly platform. (68 reviews) - Users value the **user-friendly campaign management** in AdRoll, enjoying seamless integrations and effective cross-channel advertising. (67 reviews) - Users appreciate the **easy setup** of AdRoll, enabling a quick launch and streamlined management of their advertising efforts. (56 reviews) - Users commend the **responsive customer support** , noting its helpfulness and willingness to assist with the platform. (55 reviews) - Setup Ease (50 reviews) - Targeting (50 reviews) - Audience Targeting (48 reviews) - Performance Results (45 reviews) - Campaigns (44 reviews) **What users dislike:** - Users find AdRoll's **limited features** restrictive, lacking the depth and customization offered by more advanced platforms. (25 reviews) - Users find **setting up campaigns confusing** , leading to a cluttered interface and limited customization options. (22 reviews) - Users find **reporting limitations** in AdRoll frustrating, lacking flexibility and customizable options for their needs. (21 reviews) - Users note that AdRoll can be quite **expensive** , especially for smaller businesses managing their advertising budgets. (19 reviews) - Poor Reporting (18 reviews) - Users are frustrated with **campaign management issues** due to slow support and poor navigation, impacting ad execution. (17 reviews) - Users find the **difficult reporting** in AdRoll limits visibility on conversions and brand awareness metrics. (17 reviews) - Ad Targeting Issues (16 reviews) - Limited Reporting (16 reviews) - Limited Targeting (15 reviews) ## AdRoll Reviews ### 1. Intuitive Interface and Straightforward Campaign Setup **Rating:** 5.0/5.0 stars **Reviewed by:** Ghiselle L. | Managing Director, Small-Business (50 or fewer emp.) **Reviewed Date:** April 27, 2026 **What do you like best about AdRoll?** Compared to Criteo, AdRoll is simply easier to use. The interface is intuitive, campaign setup is straightforward, and our team was able to get up and running without the usual learning curve or back-and-forth. **What do you dislike about AdRoll?** There is nothing I dislike about AdRoll. **What problems is AdRoll solving and how is that benefiting you?** AdRoll is solving a few key challenges for us—mainly complexity, disconnected systems, and underperforming campaigns. With Criteo, managing campaigns and aligning them with our CRM data required more effort and wasn’t as intuitive. AdRoll simplifies that. The platform is easy to use, so our team can launch and optimize campaigns quickly without a steep learning curve. It also integrates seamlessly with HubSpot, which means our audience data, engagement tracking, and campaign execution are all connected in one place—no manual workarounds. The result has been a big win for us: better campaign performance, more efficiency, and clearer visibility into what’s actually driving results. ### 2. AdRoll Streamlines Multi-Channel ABM Campaigns with Strong Targeting and Integrations **Rating:** 5.0/5.0 stars **Reviewed by:** Mahendra P. | Global Campaign Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** April 23, 2026 **What do you like best about AdRoll?** What I like best about AdRoll is its user-friendly platform, strong audience targeting capabilities for higher performance, and the ease of running multi-channel campaigns from a single dashboard, 24/7 available support. It has helped us effectively reach the right accounts and decision-makers, making it valuable for ABM-focused campaigns. Seamless integrations offerings, cost-effective for businesses like us. Overall, it has exceeded expectations in helping streamline campaign execution and improve visibility across channels. **What do you dislike about AdRoll?** It would also be even more effective with additional integrations and enhanced ABM-specific capabilities for more precise account-level targeting and measurement. **What problems is AdRoll solving and how is that benefiting you?** AdRoll is helping us solve the challenge of reaching the right target accounts and decision-makers with precision, which is critical for our ABM campaign strategy. It's a great tool for the performance marketing team ### 3. Easy Retargeting with Strong Return on Ad Spend **Rating:** 4.0/5.0 stars **Reviewed by:** Mohammad T. | Head of Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** February 15, 2026 **What do you like best about AdRoll?** The dashboard is easy to understand and use. Creating audiences is quick and simple. The reports clearly show how the ads are performing, which helps us make better decisions and improve our campaigns. **What do you dislike about AdRoll?** One drawback is that detailed audience segmentation can feel limited in some cases. Also, there is no easy way to delete old or test campaigns. Being able to remove unused campaigns would help keep the dashboard cleaner and more organized. **What problems is AdRoll solving and how is that benefiting you?** Before using AdRoll, we had trouble converting visitors who did not buy on their first visit. Many potential customers left the site and did not return. With AdRoll, we started retargeting those visitors across display and other channels. This helped us bring them back and increase conversions. Our ROAS is now around 370%, which shows a strong return on our ad spend. AdRoll helped us recover lost traffic, improve our retargeting strategy, and get better results from our marketing budget. ### 4. Easy Retargeting and client management **Rating:** 3.5/5.0 stars **Reviewed by:** Preston B. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 28, 2026 **What do you like best about AdRoll?** I appreciate how easy it is to manage retargeting campaigns for multiple clients at once using AdRoll. The ability to install the pixel, upload banner ads, and manage billing is much easier than using Google Ads. I like the platform's feature to have multiple sub-accounts, which suits my agency's needs well. Additionally, the fact that the platform is free for me since the client pays the advertising cost is a significant benefit. I primarily use the ads campaigns for retargeting using banner ads and I find the pixel installation feature very useful for retargeting individuals who have visited my clients' websites. **What do you dislike about AdRoll?** I still have to create my own banner ads. It would be nice if they had a way to easily create banner ads in all the right sizes, rather than me having to create them and then upload them. **What problems is AdRoll solving and how is that benefiting you?** AdRoll makes it easy to manage retargeting campaigns for multiple clients, with simple pixel installation, banner ad uploads, and billing management, all easier than Google Ads. ### 5. Powerful Dashboard but Challenging Ad Setup **Rating:** 3.0/5.0 stars **Reviewed by:** Nathan C. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 28, 2026 **What do you like best about AdRoll?** I like that AdRoll doesn't seem to run into as many issues as we face running ads on Google, where there are frequent bugs and irrelevant policy violations. It also allows us to run retargeting ads for companies who can't use Google for this purpose. The dashboard is very strong and user-friendly, presenting data in a way that gets straight to the point with the most important information. The general account setup is relatively straightforward. **What do you dislike about AdRoll?** The campaign and ad setup process on AdRoll is not user-friendly compared to the performance analytics dashboard. It's really difficult to get new ads created, and this section could really benefit from being streamlined and simplified. Even though I'm an experienced advertiser and can find what I need, I can imagine how challenging and frustrating it might be for business owners or people without digital ad experience to navigate the ad creation process. Also, while the general account setup is straightforward, the actual campaign and ad setup remains a hurdle. **What problems is AdRoll solving and how is that benefiting you?** AdRoll solves the issues of frequent bugs and irrelevant policy violations on Google Ads. It enables us to run retargeting ads for companies restricted on Google. The user-friendly dashboard presents crucial data clearly. ### 6. AdRoll Makes Retargeting Possible for Regulated Industries—and Boosts Conversions **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** April 23, 2026 **What do you like best about AdRoll?** We advertise for some clients who are unable to utilize traditional retargeting because of the nature of their business (healthcare, housing, etc.). AdRoll gives us the ability to retarget relevant audiences for these clients to keep the brand front of mind for users who have already expressed interest. This leads to higher conversion rates and increased brand awareness. **What do you dislike about AdRoll?** The overall reporting features are somewhat limited, so when relaying performance metrics to clients we have to manually gather information and create additional charts and graphs. We've also gotten feedback from clients that the cost is a bit higher than expected, but when we are trying to circumvent certain ad platform limitations, I guess that is to be expected. **What problems is AdRoll solving and how is that benefiting you?** AdRoll gives us the ability to retarget users who have previously interacted with one of the ads we manage. For some of our clients, because of the nature of their industry (healthcare, housing, financial, etc.) this capability is sometimes limited in other advertising platforms. AdRoll lets us continue appearing in front of their audiences, albeit on a different platform, but in a still meaningful and effective way. ### 7. Simple and Effective Retargeting Tool with Some Limitations **Rating:** 4.0/5.0 stars **Reviewed by:** Petteri F. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 22, 2026 **What do you like best about AdRoll?** I use AdRoll for programmatic banner advertising, especially retargeting to visitors of our site. It's easy to use compared to other programmatic advertising options, requiring less technical knowledge and setup, yet it's quite robust for reaching potential customers. I like that it's quick to setup and change materials, doing what more comprehensive tools do but in a simpler way, needing less specialist knowledge. The simple retargeting setup is the most valuable thing for us, and it can be used by anyone who understands the basics of online advertising, even if they aren't specialists in banner advertising. **What do you dislike about AdRoll?** Simplicity leads also to constraints, it takes some control away from the user and for example it is quite hard to find out where the ads were shown, you have to download a report instead of just seeing the information on the platform. **What problems is AdRoll solving and how is that benefiting you?** AdRoll simplifies programmatic banner advertising and retargeting, making it easy to use without needing extensive technical knowledge. It offers a robust platform for reaching potential customers while being easier to set up and update than other tools. ### 8. Strong retargeting and multi-hotel offers that delivered for Tourism Whistler **Rating:** 4.0/5.0 stars **Reviewed by:** Aditya N. | Senior Media Buyer & Planner, Small-Business (50 or fewer emp.) **Reviewed Date:** February 03, 2026 **What do you like best about AdRoll?** We leveraged AdRoll for one of our campaigns with Tourism Whistler, focused on retargeting lower-funnel users who were specifically showing interest in hotels. Flight 1 helped us prove the case that this should be an always-on activity, which supported securing Flight 2 in 2025, and have it in 2026 as well. The product offering is strong, especially the ability to showcase multiple hotel offers, which has worked well for Tourism Whistler. **What do you dislike about AdRoll?** The user interface seems really challenging to use. I had spoken to our account manager and had given feedback on how we use a feed which is similar to Google Data Studio. Took them through the platform and told me that it would come in the near future but it's TBD. Reporting seems difficult as there is no flexibility on creating a custom report. The monthly minimu m was also not helpful for us as it's 5K USD which translates to 6.8K just to have an account manager on board. **What problems is AdRoll solving and how is that benefiting you?** AdRoll has definitely helped the client garner more booking and conversion with the way it leverages it inventory through AI. We have seen consistent performance over the last 4 weeks and in general during the campaign, despite spending less on a monthly basis. ### 9. Streamlined Campaign Management, But Needs Better Reporting **Rating:** 3.5/5.0 stars **Reviewed by:** Kavya M. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 16, 2026 **What do you like best about AdRoll?** I like how AdRoll makes retargeting and multichannel campaign management easy. It streamlines our workflow by centralizing what would otherwise be a fragmented process. Instead of managing separate campaigns across multiple platforms, we can build, launch, and monitor retargeting efforts across display, social media, and email from a single interface. **What do you dislike about AdRoll?** While AdRoll is very effective overall, there are a few areas that could be improved. One challenge is that reporting, while useful, can sometimes feel a bit limited when you need deeper or more customizable insights. One key improvement would be more advanced customization. More detailed conversion path data showing each touchpoint a user interacted with before converting and creative level performance insights tied to audience segments would be beneficial. **What problems is AdRoll solving and how is that benefiting you?** AdRoll helps us with retargeting and cross-channel advertising. It centralizes campaign management, streamlining what would otherwise be fragmented processes. I like how it simplifies retargeting and multichannel campaigns, allowing us to build, launch, and monitor efforts from a single interface. ### 10. Agency-Friendly Retargeting with a Clean UI and Seamless Supermetrics Reporting **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Small-Business (50 or fewer emp.) **Reviewed Date:** April 16, 2026 **What do you like best about AdRoll?** AdRoll has become a go-to platform for managing display retargeting campaigns across multiple clients. The UI is clean and intuitive. Campaign setup and navigation are straightforward, which matters when you're managing multiple accounts and need to move efficiently. Billing is transparent and easy to reconcile, which is a small but meaningful operational win. On the integration side, the Supermetrics connector works seamlessly with our reporting infrastructure, making it easy to pull AdRoll data into our dashboards alongside other channel data without any manual exports. AdRoll's ad policy flexibility also stands out. Compared to platforms like Google, AdRoll is far less restrictive when it comes to ad approvals, which reduces friction and lets us get campaigns live faster — especially for clients in more nuanced industries like Healthcare. Overall, it's a reliable, agency-friendly platform that delivers solid retargeting performance without unnecessary complexity. **What do you dislike about AdRoll?** The primary drawback of AdRoll is cost. On a CPM basis, AdRoll tends to run higher than competing platforms — including Google Display — which can make it a harder sell for clients with tighter budgets or those who are purely performance-focused on efficiency metrics. For agencies managing spend across multiple channels, the higher CPMs require that campaign performance and audience quality justify the premium, which isn't always a straightforward conversation with clients. **What problems is AdRoll solving and how is that benefiting you?** We manage digital advertising for healthcare clients, and Google Display's ad policies create significant operational headaches. Google routinely flags and shuts down ads, including straightforward branded campaigns with no personal health data and no HIPAA concerns. This leads to under-delivery, lost impressions, and wasted budget, and the policy enforcement is often opaque and inconsistent. AdRoll solves this by providing a much more workable policy environment for healthcare advertisers. Branded retargeting campaigns that would be restricted or pulled on Google run without issue on AdRoll, keeping campaigns live and delivering consistently. The result is better campaign continuity, more predictable spend pacing, and a more reliable retargeting solution for an industry that is otherwise poorly served by the major platforms. For any agency managing healthcare accounts, AdRoll's approach to ad policy is a meaningful differentiator. ## AdRoll Discussions - [How can I get support on campaign performance and adjustments we can make to improve?](https://www.g2.com/discussions/41020-how-can-i-get-support-on-campaign-performance-and-adjustments-we-can-make-to-improve) - 1 comment, 1 upvote - [How do I make the most out of Adroll for media?](https://www.g2.com/discussions/37257-how-do-i-make-the-most-out-of-adroll-for-media) - 1 comment, 1 upvote - [How do you track attribution, while using a linear strategy](https://www.g2.com/discussions/24617-how-do-you-track-attribution-while-using-a-linear-strategy) - 1 comment, 1 upvote - [Does anybody knows a good source of AdRoll documentation?](https://www.g2.com/discussions/12154-does-anybody-knows-a-good-source-of-adroll-documentation) - 1 comment, 1 upvote - [If you account got suspended will your campaign keep running?](https://www.g2.com/discussions/11941-if-you-account-got-suspended-will-your-campaign-keep-running) - 1 comment, 1 upvote - [View AdRoll pricing details and edition comparison](https://www.g2.com/products/adroll/reviews/adroll-review-12850546?section=pricing&secure%5Bexpires_at%5D=2026-05-30+17%3A43%3A00+-0500&secure%5Bsession_id%5D=b1b66a12-a5ef-4669-ae00-1db56f028e12&secure%5Btoken%5D=38bf1242297d3712211c1ffe93bf1d2a7558bdfdce65e35ba0ceb710afe3b25d&format=llm_user) ## AdRoll Integrations - [AgencyAnalytics](https://www.g2.com/products/agencyanalytics/reviews) - [DashThis](https://www.g2.com/products/dashthis/reviews) - [Data Studio](https://www.g2.com/products/data-studio/reviews) - [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) - [Funnel](https://www.g2.com/products/funnel/reviews) - [Google Ads](https://www.g2.com/products/google-ads/reviews) - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) - [Google Workspace](https://www.g2.com/products/google-workspace/reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - 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Single-Touch Attribution - Multi-Touch Attribution - Algorithmic Attribution - Cross-Device Attribution - Offline Attribution - Custom Attribution **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Demand Side Platforms** - Cross Channel Capabilities **Platform - Connected TV (CTV) Advertising Platforms** - Personalized Segmentation - Ad Serving - Streaming Capabilites - Performance Analytics **Agentic AI - Attribution** - Autonomous Task Execution - Cross-system Integration - Natural Language Interaction - Proactive Assistance **Agentic AI - Demand Side Platform (DSP)** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Cross-Channel Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Native Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Video Functionality** - Video Functionality **Marketing Distribution** - Segmentation - Personalized Messaging - Website Personalization - Email Campaigns - Digital Advertising - Direct Mail **Marketing** - B2B Attribution - B2C Attribution - Marketing Channels - Integrations **Campaign Management - Connected TV (CTV) Advertising Platforms** - Creative Assets - Campaign Dashboard **Agentic AI - Display Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Social Media Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Video Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Retargeting** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Social Functionality** - Social Functionality **Campaign Planning** - Strategy Mapping - Prioritized Accounts - Trending Accounts - Sales Activation **Reporting** - Dashboards - Data Visualizations - Custom Reporting **Agentic AI - Connected TV (CTV) Advertising Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Mobile Functionality** - Mobile Functionality **Agentic AI - Mobile Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Integrations** - Ad Network Integrations - Buyer Intent Data Integration - Marketing Automation Integration - CRM Integration **Campaign Management** - Campaign Dashboard - Campaign Optimization - Reach - Bulk Editing - Batch Uploading - Brand Safety - Fraud Protection - Frequency Capping - Budget Pacing - Creative Optimization - Rich Media Capabilties - In-App Ads - Mobile Rich Media Capabilities **Targeting** - Targeting - Retargeting - Geo-Targeting - Contextual Targeting **Mobile** - Mobile Tracking - In-App Ads - Mobile Rich Media Capabilities **Demand Side Platforms** - Machine Learning Optimization - Estimate and Projections - Cross-Device Capabilities **Platform** - API / Integrations - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability - Internationalization - Notifications ## Top AdRoll Alternatives - [Criteo Commerce Growth](https://www.g2.com/products/criteo-commerce-growth/reviews) - 3.8/5.0 (217 reviews) - [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) - 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