# AdRoll Reviews **Vendor:** NextRoll **Category:** [Cross-Channel Advertising Software](https://www.g2.com/categories/cross-channel-advertising) **Average Rating:** 4.1/5.0 **Total Reviews:** 776 ## About AdRoll AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This comprehensive solution provides users with powerful artificial intelligence capabilities, flexible campaign management tools, and seamless integrations, all aimed at converting clicks into customers. By offering a full-funnel performance approach, AdRoll empowers mid-sized businesses to streamline their marketing efforts and achieve measurable results across various channels. Targeting a diverse audience, AdRoll serves industries such as ecommerce, technology, financial services, and education. The platform is particularly beneficial for marketers who seek to enhance their advertising strategies through multi-channel advertising and audience insights. With its robust analytics and reporting features, users can gain a deeper understanding of their target demographics, enabling them to tailor their campaigns for maximum impact. This data-driven approach allows businesses to make informed decisions that drive engagement and conversion rates. One of the standout features of AdRoll is its ability to provide cross-channel attribution, which helps marketers track the effectiveness of their campaigns across different platforms. This means that users can see how their advertising efforts on social media, search engines, and display networks contribute to overall performance. Additionally, for B2B teams, AdRoll offers Account-Based Marketing (ABM) capabilities, allowing for account-specific targeting and multi-touch campaigns that cater to the unique needs of individual buyers. This level of precision ensures that marketing efforts are not only broad-reaching but also highly relevant to potential customers. AdRoll's nearly two decades of data and award-winning support further enhance its value proposition. The platform is designed to help marketing teams operate more efficiently, enabling them to advertise smarter and move faster in a competitive landscape. By consolidating various marketing functions into one platform, AdRoll allows users to manage their advertising strategies with greater ease, ultimately leading to improved outcomes and business growth. The combination of advanced technology, user-friendly tools, and comprehensive support makes AdRoll a valuable resource for marketers looking to optimize their advertising efforts and drive success. ## AdRoll Pros & Cons **What users like:** - Users find AdRoll's platform to be **user-friendly** , making campaign setup accessible for everyone, even beginners. (107 reviews) - Users appreciate AdRoll for its **easy cross-channel retargeting** , providing clear insights and streamlining their advertising efforts. (68 reviews) - Users value the **efficient campaign management** of AdRoll, noting its user-friendly interface and powerful insights for optimization. (67 reviews) - Users find AdRoll's **easy setup** process quick and intuitive, making campaign creation a breeze. (56 reviews) - Users rave about the **exceptional customer support** provided by AdRoll, which ensures quick and helpful assistance whenever needed. (55 reviews) - Setup Ease (50 reviews) - Targeting (50 reviews) - Audience Targeting (48 reviews) - Performance Results (45 reviews) - Campaigns (44 reviews) **What users dislike:** - Users note the **limited features** of AdRoll, particularly in video integration and social media advertising support. (25 reviews) - Users find **campaign setup confusing** and dislike being charged for significant edits to their campaigns. (22 reviews) - Users find the **reporting limitations** of AdRoll challenging, needing simplified insights for easier data sharing and understanding. (21 reviews) - Users find AdRoll **expensive** , especially with recurring fees for significant campaign changes and complicated reporting. (19 reviews) - Users find the **reporting difficult to interpret** , requiring extensive digging for insights and lacking simplicity for quick reviews. (18 reviews) - Users are frustrated with **campaign management issues** due to slow support and poor navigation, impacting ad execution. (17 reviews) - Users find the **difficult reporting** in AdRoll limits visibility on conversions and brand awareness metrics. (17 reviews) - Ad Targeting Issues (16 reviews) - Limited Reporting (16 reviews) - Limited Targeting (15 reviews) ## AdRoll Reviews ### 1. Streamlined **Rating:** 5.0/5.0 stars **Reviewed by:** Heather S. | Mid-Market (51-1000 emp.) **Reviewed Date:** September 14, 2023 **What do you like best about AdRoll?** It's pretty streamlined and easy to use. **What do you dislike about AdRoll?** Don't really have any complaints about the software. **What problems is AdRoll solving and how is that benefiting you?** Helps push out the tiles and media that we need to distribute. **Official Response from Steph Abe:** > Hi Heather, Thank you warmly & graciously for sharing your customer feedback about AdRoll here on G2! It's wonderful to learn that you're finding us to be streamlined and easy-to-use. Kind Regards, Steph Abe Sr. Customer Marketing Manager From Team AdRoll ### 2. The not-so-secret ingredient to all my marketing campaign success stories. **Rating:** 5.0/5.0 stars **Reviewed by:** Israel H. | Company Director, Mid-Market (51-1000 emp.) **Reviewed Date:** July 25, 2023 **What do you like best about AdRoll?** It's simple to use and the customer service and account mangement is exceptional. **What do you dislike about AdRoll?** The reporting is not as easy to work around compared to other marketing platforms but this is minor compared to the amazing things that Adroll s capable of. **What problems is AdRoll solving and how is that benefiting you?** Adroll assists with all retargeting on marketing campaigns. **Official Response from Steph Abe:** > Israel, Thank you graciously for sharing your customer feedback here on G2! It's wonderful to hear that you are having an exceptional experience with our Account Management and Customer Service teams. I hear you on your feedback about reporting, and have shared it with my team. Thanks again! ### 3. Outstanding support **Rating:** 5.0/5.0 stars **Reviewed by:** Tim B. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 19, 2023 **What do you like best about AdRoll?** AdRoll has a helpful team ready to help. They are knowledgeable and skilled. Having a team available to assist when needed is what makes the entire platform a no brainer. Every company should be using AdRoll services to increase the return on all other marketing and advertising they're doing. **What do you dislike about AdRoll?** It can be a little challenging to set things up correctly when you want to get more granular with your retargeting, but the team is there to help. **What problems is AdRoll solving and how is that benefiting you?** Increase ROI on all marketing and ad campaigns **Official Response from Steph Abe:** > Tim, thank you graciously for reviewing AdRoll! It's incredible to hear you've loved your interactions with our Customer Support team. I am also delighted to learn that you've been able to increase your ROI on your marketing and ad campaigns using AdRoll. Finally, I appreciate your feedback on where we can improve and have shared it with my team. Thanks again! -Steph A. ### 4. Easy to use, good product, impeccable service **Rating:** 5.0/5.0 stars **Reviewed by:** Paige X. C. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 17, 2023 **What do you like best about AdRoll?** Having local reps on ground is super helpful, best reps out of any platform we use! Great product that's intuitive and helps us achieve our marketing goals for our clients. Reporting is easy as well. **What do you dislike about AdRoll?** A couple of very small things - can't pull out placement reports by all time (max 3 months at a time). And campaign filtering is not as intuitive/easy as other platforms (but still very doable). **What problems is AdRoll solving and how is that benefiting you?** Easy and powerful remarketing banner ads for our clients! With the added ability of email remarketing and site lookalikes. The insight reports from our reps are also handy. **Official Response from Steph Abe:** > Thank you graciously for sharing your customer feedback here on G2, Paige! It's great to learn that being able to pull placement reports by all time would be helpful and that the UX for the campaign filtering can be iterated. I've shared your feedback with my team. It's awesome to hear that you find AdRoll to be easy-to-use and powerful, and that you're having a great customer experience with your account management team. Thanks again! ### 5. AdRoll represents a simpler and more efficient method for remarketing **Rating:** 5.0/5.0 stars **Reviewed by:** Kelly N. | Senior Project Manager, Marketing and Advertising, Enterprise (> 1000 emp.) **Reviewed Date:** January 25, 2023 **What do you like best about AdRoll?** I love AdRoll; it is one of the longest-running and most effective programs for remarketing on various social channels; I like its user interface, which looks friendly and easy to use. I enjoy how easy it is to set up a campaign and get it running and also how easy it is to monitor those campaigns, view numbers and get an idea of how you are currently doing. AdRoll's ROI is good, and I also like the dynamic banner ads that can be created from this program; plus, it has good and powerful features for marketing work. They have excellent customer support service; they are fast and attentive to any eventuality. **What do you dislike about AdRoll?** One section that leaves something to be desired is the reports section in general; it is somewhat limited. On the other hand, the API integration is slightly tricky to use, and the search marketing options are also limited. **What problems is AdRoll solving and how is that benefiting you?** It has been excellent due to the ease of use and the features it integrates, which are decisive for remarketing; no lengthy technical training is required to understand and use it. AdRoll has allowed us to create and run many campaigns in incredible time frames. AdRoll's design team is reasonably competent and is a free benefit with our account; they have been accommodating, especially in terms of creativity. The technical support team is excellent; I recommend everything about this tool. **Official Response from Steph Abe:** > Thanks a bunch for leaving a review, Kelly! It's amazing to hear how you're getting good results running retargeting campaigns across social channels using AdRoll. We appreciate your feedback on what you'd like us to do next too. ### 6. Excellent Agency Partner **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** April 12, 2023 **What do you like best about AdRoll?** Their agency services are top-notch and have positively impacted our business. Their customer service and attention to detail have made my experience working with them seamless. **What do you dislike about AdRoll?** The only downsides to working with Adroll are limited support for advertising on certain social media platforms, limited support for a particular data onboarding platform that we use and sometimes help docs are not as up to date as they should be. **What problems is AdRoll solving and how is that benefiting you?** Adroll solves the problems of advertising on multiple ad networks and allows me to target very specific audiences that are more difficult to target with other platforms. Their agency support is a huge reason we work with them. **Official Response from Steph Abe:** > Thank you for reviewing AdRoll here on G2. I am delighted to learn that AdRoll is helping you to solve your multi-channel advertising and specific targeting challenges, and that you're having a great customer experience with our team members. I also appreciate your feedback about how we can improve, and I have shared it with my team. Thanks again! ### 7. Nice collaboration & Sharp team **Rating:** 4.5/5.0 stars **Reviewed by:** Faisal H. | Managing Director, Small-Business (50 or fewer emp.) **Reviewed Date:** May 22, 2023 **What do you like best about AdRoll?** The complete team was very engaged and made us feel that our objectives were their objectives **What do you dislike about AdRoll?** The onboarding process was a little bumpy, partly our fault as we we initiated the collaboration in one the busiest periods of the year. In hindsight, we should have chosen a quiter period for onboarding **What problems is AdRoll solving and how is that benefiting you?** Targeting the right audiences for our cause, traditionally our inhouse team was not successful in getting our display adverts to the right target audiences. their market knowledge was effective to reach the correct audiences. **Official Response from Steph Abe:** > Thank you graciously for sharing your customer experience with AdRoll! It's incredible to learn that AdRoll is helping you to target the right audiences. I've shared your feedback regarding onboarding with my team and appreciate you helping us to make improvements. ### 8. Awesome Experience **Rating:** 5.0/5.0 stars **Reviewed by:** Dustin M. | Small-Business (50 or fewer emp.) **Reviewed Date:** June 13, 2023 **What do you like best about AdRoll?** Adroll is extremely easy to use and set up. **What do you dislike about AdRoll?** The only downside is that campaigns can take up to 24 hours to go live. **What problems is AdRoll solving and how is that benefiting you?** Adroll is helping us with retargeting. **Official Response from Steph Abe:** > Thank you warmly & kindly for sharing your AdRoll customer feedback here on G2! It's lovely to learn that you've found us to be easy to use & set up. Your feedback about the campaign time is helpful, & I have shared it with my team. Thanks again! ### 9. Smooth communication **Rating:** 4.5/5.0 stars **Reviewed by:** Laura B. | Performance Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 26, 2023 **What do you like best about AdRoll?** The team: account manager and campaign manager. **What do you dislike about AdRoll?** Nothing to dislike so far. Communication is clear. **What problems is AdRoll solving and how is that benefiting you?** It comes as an extension to our small internal team. It also gives us more options in terms of placements and insights. **Official Response from Steph Abe:** > Thanks a bunch for sharing your feedback! It's awesome to hear that you're having a create experience with the AdRoll team, that you find our communication to be clear, and that you're getting more placement and insights options with the AdRoll platform. ### 10. Great retargeting & display ad tool! **Rating:** 5.0/5.0 stars **Reviewed by:** Christopher W. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 07, 2023 **What do you like best about AdRoll?** The simplicity. The ease of uploading assets and managing campaigns. The platform allows for customized solutions but without over complicating it. **What do you dislike about AdRoll?** The ability to run video ads via adroll. Would be nice to have a larger distribution channel too for where ads are displayed. **What problems is AdRoll solving and how is that benefiting you?** Retargeting ads and display ads. It is helping us stay in touch with prospective clients. The ease of use allows me to be more productive with my time. **Official Response from Steph Abe:** > Christopher, thank you graciously for sharing your feedback about AdRoll! We are so happy that you find the platform to be easy-to-use and that AdRoll is helping you to be more productive with your time. We also really appreciate hearing what you'd like for us to focus on next, as it helps guide our product roadmap strategy and consistently create great experiences for you and your peers. Thanks again! ### 11. Sales increased at a good level **Rating:** 5.0/5.0 stars **Reviewed by:** Yazdany S. | Program Manager, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** December 13, 2022 **What do you like best about AdRoll?** Thanks to AdRoll, I can incentivize advertising management with the express purpose of attracting new customers. Demonstrating that you can contribute to the growth of marketing and sales management processes is crucial. The content we created with this program has helped validate the whole issue in terms of what is needed at the market level, and we are doing a lot of market forecasting with this tool. AdRoll's convenient features save time and effort. **What do you dislike about AdRoll?** It was difficult for me to set up the program; I had to research how to do it on the web. **What problems is AdRoll solving and how is that benefiting you?** Due to the increase in sales and the consequent need to streamline business processes, AdRoll is of vital importance to us. It has allowed us to make and control the best advertising content without having to be an expert, and the result exceeded our expectations; it is convenient and fruitful. We have reaped numerous benefits, including the addition of new clients. It works great for organizations that don't spend much on advertising and promotion. **Official Response from Steph Abe:** > Yazdany, thanks for sharing your feedback! It's great to hear you've ben seeing your sales increase since using AdRoll to reach new customers. We love helping marketers save time and effort, and really appreciate you sharing your experience. We enjoy learning how we can improve too, and I'm sorry you experienced difficulty with campaign set-up. The AdRoll Help Center is a great resource, and I've linked a relevant article to getting started with campaign management using AdRoll. Our support team is a great resource too, and they're reachable at support@adroll.com. ### 12. Great value fo Money! **Rating:** 4.0/5.0 stars **Reviewed by:** Jacky B. | Advertising Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** March 03, 2023 **What do you like best about AdRoll?** They have excellent insights; I think their pixel algorithm and processing is the best I have seen so far, they are no loopholes in my data, and I don't even have to integrate a data science platform knowing that the insights I get from Adroll are adequate for my product team **What do you dislike about AdRoll?** I wish they'd just bundle all their email and ad-serving fees into one package **What problems is AdRoll solving and how is that benefiting you?** Attribution and Remarketing **Official Response from Steph Abe:** > Thank you for sharing your experience with AdRoll, Jacky! We're thrilled to learn you're finding The AdRoll Cross-Channel Performance Dashboard to be extremely insightful. I appreciate your feedback about pricing, and have shared it with my team. ### 13. Easy to use **Rating:** 3.0/5.0 stars **Reviewed by:** Eric E. | Co-Founder & CRO, Small-Business (50 or fewer emp.) **Reviewed Date:** March 10, 2023 **What do you like best about AdRoll?** The platform is easy to get started on. It took a short amount of time to get going. **What do you dislike about AdRoll?** I haven't had dislikes. However, the user experience could have been more intuitive when i first started using it. **What problems is AdRoll solving and how is that benefiting you?** It makes it easy to retarget across Facebook and GDN at the same time. **Official Response from Steph Abe:** > Eric, Thank you graciously for sharing your experience with AdRoll. It's great to learn that you found the platform easy to start with and that you are getting strong retargeting results. I am sorry that you found the UX to be a little tricky when you first started using it. I have shared your feedback with my team. Thanks again! ### 14. Benefits of using Adroll **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Small-Business (50 or fewer emp.) **Reviewed Date:** May 05, 2023 **What do you like best about AdRoll?** AdRoll's campaign management tools are easy to use, with plenty of options to help me target specific audiences and optimize my ad placements. And with cross-device targeting, I can reach customers on desktop, mobile, and tablet devices, ensuring maximum exposure for my store. **What do you dislike about AdRoll?** Not too many downsides, price is one key factor to take into consideration **What problems is AdRoll solving and how is that benefiting you?** Reaching customers **Official Response from Steph Abe:** > Thank you graciously for sharing your feedback here on G2! Your input on pricing is helpful and informative. It's wonderful to hear that you're able to target specific audiences and optimize campaigns across devices. Thanks again! ### 15. Good tool **Rating:** 5.0/5.0 stars **Reviewed by:** D B. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 02, 2023 **What do you like best about AdRoll?** Adroll is very practical and easy to use. Their customer service/support team is one of the best in the market. They're very responsive and help every time there's an issue. **What do you dislike about AdRoll?** The thing that I dislike the most about Adroll is the review time. Sometimes, it takes more than 24h for banners to get approved and it can be challenging when campaigns are urgent. **What problems is AdRoll solving and how is that benefiting you?** It is easy to advertise banners on Adroll. It's a pretty straightforward process, so everyone can use it. **Official Response from Steph Abe:** > Thank you graciously for sharing your feedback about AdRoll here on G2. We love hearing that you enjoy working with our customer support team, and that you're finding the AdRoll marketing and ads platform to be practical and easy to use! We equally love hearing about where we can improve, as it helps continually create great experiences for you and your peers. Thanks again! ### 16. Secure, Reliable , friendly **Rating:** 5.0/5.0 stars **Reviewed by:** Marc R. | Digital Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 23, 2023 **What do you like best about AdRoll?** Fast, Reliable , secure, love the staff, everyone is super professional and friendly **What do you dislike about AdRoll?** nothing really at the moment, so far i have been enjoying adroll **What problems is AdRoll solving and how is that benefiting you?** started to create a good retargeting methods and new cliental **Official Response from Steph Abe:** > Thank you graciously for sharing your customer feedback here on G2, Marc! It's absolutely lovely to hear that you're finding us to be secure, reliable, and friendly. Thanks again! ### 17. Good overall with slight improvements **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Mid-Market (51-1000 emp.) **Reviewed Date:** May 23, 2023 **What do you like best about AdRoll?** Have a designated rep to have for questions is great **What do you dislike about AdRoll?** The UI takes some getting used to. Not as straightforward as other platforms like Google or Bing **What problems is AdRoll solving and how is that benefiting you?** showing health related ads on display network **Official Response from Steph Abe:** > Thank you graciously for sharing your feedback! While it's wonderful to hear that you're having a great experience with your account manager, it's a bummer to hear that you experienced a learning curve with the platform. I've shared your feedback with my team, and have linked the "Navigating AdRoll" help center article below for your reference. Thanks again! ### 18. Great Programmatic Display Software **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Services | Small-Business (50 or fewer emp.) **Reviewed Date:** April 19, 2023 **What do you like best about AdRoll?** The combination of Google & Social display targeting is great. Great support from the AdRoll team as well. **What do you dislike about AdRoll?** Limited contextual targeting, but they're adding more options as time goes on. **What problems is AdRoll solving and how is that benefiting you?** AdRoll is solving my problem of effectively retargeting users. AdRoll helps me reach my target audience with their Pixel. **Official Response from Steph Abe:** > Dear Customer, Thank you kindly for sharing your feedback about AdRoll here on G2! It's a delight to learn that you're able to reach and retarget the right people effectively with AdRoll, and that you've been having a great experience with our Customer Support team. ### 19. To design, improve and distribute targeted advertising. **Rating:** 4.5/5.0 stars **Reviewed by:** Rosemarie P. | Digital Marketing Specialists , Small-Business (50 or fewer emp.) **Reviewed Date:** September 06, 2022 **What do you like best about AdRoll?** Like AdRoll can enhance your ads with interactive elements like product placement, fonts, custom animation, and calls to action. You can generate personalized dynamic ads for users based on their browsing history and the products they enjoy. I can use demographic and affinity targeting to find people who are most like our consumers based on what we already know about them. Customers can be categorized based on activities performed, viewed, and previous purchases. **What do you dislike about AdRoll?** In comparison to its rivals, AdRoll has relatively high subscription costs. As a result, conversion tracking could use some improvement. In addition, the reporting system can be improved. It might be easier to use the same photos for different campaigns. The offer approach could contain other alternatives. **What problems is AdRoll solving and how is that benefiting you?** You can use AdRoll to target or block customers based on their behavior by tracking various intent signals. Each delivered ad impression provides reporting and analytics to examine real-time data on campaign activity and pricing. AdRoll supports sponsored posts, promoted tweets, app install ads, lead generation cards, and standard mobile web ad formats. **Official Response from Steph Abe:** > Rosemarie, thank you for sharing your feedback! It's awesome to learn that AdRoll is making it easier for you to manage effective personalized dynamic ads. We really appreciate your input on how we can improve too. ### 20. A great gateway to advertising around the world **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** April 17, 2023 **What do you like best about AdRoll?** I like that they are attentive, detail-oriented, supportive, and friendly. They suggest but also listen to what we have in mind and what we are trying to do. **What do you dislike about AdRoll?** I can't think of anything specific. It's always a good experience and has continued to perform its purpose. **What problems is AdRoll solving and how is that benefiting you?** It's helping us advertise in countries where it's not possible for us to do so using other channels. This a big issue given the restrictions and risks associated with this industry. **Official Response from Steph Abe:** > Dear Customer, Thank you graciously for sharing your experiences with AdRoll here on G2. It's warmed my heart to start this week off by seeing how you find our team of Rollers friendly to work with and supportive, and that AdRoll is helping you market and advertise world-wide effectively. I hope that you have a great week. -Steph A. ### 21. You can reduce the cost of promotion with your banner ads. **Rating:** 4.5/5.0 stars **Reviewed by:** Adika S. | Digital Marketing Specialists, Enterprise (> 1000 emp.) **Reviewed Date:** September 03, 2022 **What do you like best about AdRoll?** I like the dynamic ad builder made possible by AdRoll, which helps us ensure that all of our marketing is effective. On Facebook, you can target ideal prospects. Helpful in examining consumer behavior You can modify your messages to attract as many customers as possible. Marketing campaigns can be done through social media ads, emails, and videos. You can gain insight into the typical customer path to help you maximize revenue from each customer. **What do you dislike about AdRoll?** I think the reporting structure needs to be improved. It would be advantageous to provide more bidding strategy alternatives. Conversion-based campaigns should be included because they are so helpful. Conversion tracking may be made more efficient. Poor customer service persists. **What problems is AdRoll solving and how is that benefiting you?** Consolidation of display campaigns across many publishing networks can be simplified. No matter where they are, it ensures that our clients and prospects are chosen. It allows you to use automated emails and remarketing campaigns to reduce and win back cart abandoners. With easy-to-launch campaigns, you can distribute offers, introduce new products, and prompt customers to make additional purchases. **Official Response from Steph Abe:** > Adika, Thank you for leaving a review! It's great to learn that you've been able to reduce the cost of your promotions using AdRoll while also gaining deeper customer journey insights. I also appreciate your input on where we can improve. ### 22. Efficient Advertisement **Rating:** 4.5/5.0 stars **Reviewed by:** Omi W. | Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** October 24, 2022 **What do you like best about AdRoll?** I like that it is easy to use. I love the automated emails for abandoned carts. I love the live chat, really fast and answers all questions quite well. **What do you dislike about AdRoll?** It is expensive considering the fact that it takes a while for you to start seeing results **What problems is AdRoll solving and how is that benefiting you?** It is helping my business get traffic. It also helps me understand who is interested in my business and how I can get them to convert. **Official Response from Steph Abe:** > We're glad to hear that you find AdRoll easy to use and that the automated emails and live chat are helpful for your business. We understand your concerns and are consistently working to provide more value for our customers. Thank you for your feedback! ### 23. All in One platform for Retargeting & New User Acquisition **Rating:** 5.0/5.0 stars **Reviewed by:** Ketan P. | Manager - Performance Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** August 16, 2022 **What do you like best about AdRoll?** The simplicity of the platform. The UI/UX makes it quite an easy job to setup your first ever campaign on the platform & of course the support agents team, they are the best in the industry. **What do you dislike about AdRoll?** For Display Campaigns that we run, the exclusion list is applied at the account level and not at the individual campaign level. **What problems is AdRoll solving and how is that benefiting you?** We may have to use multiple platforms to run our retargeting ads or new user acquisition. AdRoll has tied up with many big DSPs and that makes the job easy. One set of ad creatives is all you need and you are good to roll. **Official Response from Steph Abe:** > Hi Ketan, Thank you graciously for sharing your feedback. It's wonderful to learn you're finding the AdRoll platform easy to use, and that you are having a great experience with our customer support team members! Your input about exclusions is appreciated as well, because it helps us learn where to improve. ### 24. Its amazing how intuitive is to use AdRoll **Rating:** 5.0/5.0 stars **Reviewed by:** Steven V. | Independent Contractor, Mid-Market (51-1000 emp.) **Reviewed Date:** December 09, 2022 **What do you like best about AdRoll?** That you can approve ad sets automatically when sent instead of having to do it via email with the Account Manager **What do you dislike about AdRoll?** Sometimes I feel like the interphase is out of date, still works great **What problems is AdRoll solving and how is that benefiting you?** Its helping my bring traffick **Official Response from Steph Abe:** > Thank you for sharing your feedback, Steven! It's great to hear that AdRoll is intuitive, that you're enjoying your Account Management services, and that AdRoll is helping you bring traffic to your site. We appreciate you. ### 25. AdRoll for marketing agencies **Rating:** 5.0/5.0 stars **Reviewed by:** Dylan S. | Senior Producer, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** August 19, 2022 **What do you like best about AdRoll?** Adroll has empowered our agency to run retargeting campaigns for our clients without involving a third-party digital agency. This has allowed us to serve our clients better. **What do you dislike about AdRoll?** Sometimes, customer service can be challenging. I believe it is outsourced to another country which introduces a language barrier in communication and creates problems. **What problems is AdRoll solving and how is that benefiting you?** AdRoll solves the problem of needing to work with a third-party digital advertising agency for retargeting campaigns for our clients. We can now do it on our own. **Official Response from Steph Abe:** > Dylan, Thanks for sharing your thoughts and experiences. It's great to hear that AdRoll is helping you serve your clients better! Your feedback on where we can improve is helpful too. ### 26. AdRoll is an amazing platform with wonderful support **Rating:** 5.0/5.0 stars **Reviewed by:** Ryan W. | Marketing Director, Small-Business (50 or fewer emp.) **Reviewed Date:** September 30, 2022 **What do you like best about AdRoll?** AdRoll is an amazing platform with wonderful support - our account representative, Carson Ward, is an extremely knowledgable person who loves to help. **What do you dislike about AdRoll?** I wish it had a bit better integration with social ads. Could be a great one-stop shop for all things digital ads. **What problems is AdRoll solving and how is that benefiting you?** Online advertising, primarily high-ROAS retargeting campaigns **Official Response from Steph Abe:** > Thank you so much for sharing your feedback Ryan. We really appreciate Carson, too. On the social ads one-stop shop front, your wish is our command! Keep an eye out for Connected Social Ads in the AdRoll platform. ### 27. Uploading Graphics is a Bit Tedious **Rating:** 4.0/5.0 stars **Reviewed by:** Jillian M. | Project Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** February 21, 2022 **What do you like best about AdRoll?** I like that it is easy enough to upload graphics for banner ads, but I think that that naming convention system for graphic uploads could be more intuitive. **What do you dislike about AdRoll?** It would be beneficial for Adroll to have an easy search feature to find exactly which graphic you are looking for. It also could be helpful to have a feature that allows the pictures to pop out if you hover over them so that they are more visible (or maybe even just making the graphics bigger overall on the user interface. **Recommendations to others considering AdRoll:** When you begin to use Adroll, there will be a learning curve. For example, the platform is not intuitive for where to go to upload billing information for specific campaigns or set up audiences. **What problems is AdRoll solving and how is that benefiting you?** Our company has implemented Adroll to launch banner ads across the internet for our clients in various sizes. We can represent our clients' brands effectively by customizing the graphics within the sizing parameters. ### 28. Good to expand your reach — Falls short around performance and blocking bot clicks **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** August 18, 2022 **What do you like best about AdRoll?** Setting up campaigns with Adroll is fairly intuitive. The tool provides you with multiple targeting options. **What do you dislike about AdRoll?** The reporting structure can be improved. For you to get a good understanding of how your campaigns are performing, you need to export CSVs of placements and other engagement metrics. Silly that this is still a thing in 2022. Many placements supported by Adroll also include spammy sites, so watch out not to include those. **What problems is AdRoll solving and how is that benefiting you?** Retargeting users who have shown high intent, across multiple platforms. The reach on Adroll is significantly higher than Google display considering they work with additional DSPs. **Official Response from Steph Abe:** > Thank you for sharing your thoughts. It helps your peers learn about AdRoll, and us learn about how we're doing. It's great to learn you've been able to expand your reach and that setting up campaigns in the AdRoll platform is intuitive. Great feedback on where we can improve, too. ### 29. An amazingly insightful experience **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** October 19, 2022 **What do you like best about AdRoll?** The staff at Adroll is absolutely amazing. They go out of their way to assist, educate and make sure your experience is top tier. **What do you dislike about AdRoll?** Honestly there's nothing I can say I dislike so far. **What problems is AdRoll solving and how is that benefiting you?** AdRoll is assisting me in optimizing my campaigns, improving website functionality and convert as many customers as possible. It is definitely the insight that I needed to help improve my business. ### 30. Adroll review **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.) **Reviewed Date:** December 13, 2022 **What do you like best about AdRoll?** There is a decent level of assistance in building campaigns and releasing them **What do you dislike about AdRoll?** Sometime is can be difficult doing it by yourself, its often best to have help building your campaigns **What problems is AdRoll solving and how is that benefiting you?** Digital ads, making launching campaigns simple **Official Response from Steph Abe:** > Thanks a bunch for sharing your feedback. It's so appreciated! I've linked an AdRoll Help Center article below that breaks down how to get started with creating ads campaigns in AdRoll step-by-step. Our support team over at support@adroll.com is always happy to help as well! ### 31. Quick to setup and get started. **Rating:** 5.0/5.0 stars **Reviewed by:** Krishna V. | Growth Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** February 06, 2022 **What do you like best about AdRoll?** The best part was that we did not require much tech bandwidth to integrate AdRoll with our eCommerce store. We were able to create look alike and similar audience of our power purchasers, and the suggested automated audiences were also created on the platform, which no one had to make manually like other platforms. **What do you dislike about AdRoll?** Although we get great insights about our customers and purchasers, the campaign creation can be improved with more option of targeting and choosing where we show our ads. **Recommendations to others considering AdRoll:** AdRoll is an excellent option if you are only using traditional ad platforms as it gives us additional insights into our user behaviors and also help in getting more conversions. **What problems is AdRoll solving and how is that benefiting you?** We use ARoll to get additional relevant customers for our eCommerce. After we integrate the pixel of our website with AdRoll, it creates powerful lists of pertinent audiences and clubs them into categories like High Intent, website viewers, cart abandoners, etc. The analytics that AdRoll offers like, Cross Channel Measurement and New visitors insights, helps us tailor a customer experience for them. It is also an excellent tool for acquiring Cart Abandoners through enticing dynamic retargeting ads and email marketing; creating email campaigns also takes a few minutes. ### 32. The worst tech support that I've been in touch with!! **Rating:** 0.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** April 20, 2022 **What do you like best about AdRoll?** - Online chat - Reporting - Range of tools Probably that's all from a good side that Adroll has. But it can't be compared with all those problems that they have... **What do you dislike about AdRoll?** I've been using Adroll for 6 months and the last 2 were a complete disaster and disappointment. For the last 2 months, I wasn't able to create any new campaigns or upload any new creatives. Furthermore, the load time of new ad group creation increased from 30sec up to 5 min which significantly slowed down the whole process. I and my teammates were contacting Adroll support a few times per week for 45+ days and the only answer we got was "Or technical team is working on fixing those issues. We'll contact you once we'll get any updates". It's already 2 months of waiting for any updates from Adroll support, 2 months of not launching new ad campaigns, and 2 months of disappointed clients... This is one of the worst experiences that I and my team have ever met with programmatic advertisement. **Recommendations to others considering AdRoll:** Don't choose this platform if you want to be stuck with running your ads for more than 2 months... **What problems is AdRoll solving and how is that benefiting you?** We're running programmatic Advertising for pre-targeting ads for our clients using CRM lists. But for the last 2 months, We're unable to launch any new ads for our clients. **Official Response from Steph Abe:** > I appreciate your feedback. I am sorry to learn your experience has taken a turn in the last two months and am eager to see what we can do to flip it around. Please send me a note to customermarketing@adroll.com so that I can learn more and get you connected with the proper support to resolve any technical issues.Thank you again for your feedback, and I hope we connect soon. ### 33. adroll, good alternative **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** December 06, 2022 **What do you like best about AdRoll?** it is a good alternative when google crams down on top of funnel and remarketing ads. **What do you dislike about AdRoll?** their after agreement support leads a lot to be desired **What problems is AdRoll solving and how is that benefiting you?** when google limits exposure from purported 'privacy reasons' **Official Response from Steph Abe:** > Thank you for leaving a review! Your feedback is warmly appreciated. ### 34. Easiest tool to set up for ad campaigns we have ever used **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** April 20, 2022 **What do you like best about AdRoll?** It's so easy to navigate. Very simple. Just choose what type of campaign you want, set your budget and targeting, set your location, upload your ads, set your landing page and pay. That's it! So simple! **What do you dislike about AdRoll?** That it is more expensive than other ad networks. And that I can't check conversions from other platforms unless I have to pay hundreds per profile. And have to wait 3 days for CRM list to be ready. **Recommendations to others considering AdRoll:** Go and try to use Adroll. It is very easy to set up I promise. And also, the support are good and they are open 24/7. **What problems is AdRoll solving and how is that benefiting you?** If we are provided with email address by our clients or by our data team, we can do CRM retargeting and that is something that we like because we are certain that we are targeting the right people. **Official Response from Steph Abe:** > Thank you so much for sharing your feedback! It's awesome hearing that AdRoll is the easiest tool for ad campaigns you have used. I also appreciate your input on how we can improve. Thanks again! ### 35. Best ad network tool to be used for CRM retargeting **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** April 09, 2022 **What do you like best about AdRoll?** I like that I am able to upload the email addresses of the people that I only want to target which gives me a higher conversion in my campaigns. I also like how easy it is to use. **What do you dislike about AdRoll?** I just don't like the fact that once you have launched the campaign and you believe that it's already running and then you will receive an email saying that there is no privacy policy on the site. **Recommendations to others considering AdRoll:** Use Adroll if you have a CRM list ready. Just make sure that you upload a minimum of 100 email addresses. It also takes around 2-3 days for the data to be ready. **What problems is AdRoll solving and how is that benefiting you?** We use Adroll to make sure we are targeting the right people as some other ad networks are getting so many invalid clicks from countries that we didn't include while creating the campaigns. ### 36. Easy to retarget **Rating:** 3.5/5.0 stars **Reviewed by:** Eric E. | Partner, Small-Business (50 or fewer emp.) **Reviewed Date:** August 16, 2022 **What do you like best about AdRoll?** The UI is straightforward, and quick and easy to setup campaigns. **What do you dislike about AdRoll?** Re-using images for new campaigns could be simpler. **What problems is AdRoll solving and how is that benefiting you?** Allowing us to run digital retargetting campaigns across multiple platforms including FB **Official Response from Steph Abe:** > Hi Eric, Thank you for sharing your input. I'm glad you're finding it quick and easy to put together campaigns in AdRoll. Helpful feedback about re-using images, too. Thanks again! ### 37. Adroll - Better Google GDN **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** August 18, 2022 **What do you like best about AdRoll?** Their Advertising network is a BIG plus, we can access them in one place "Adroll", For Example, Google Double Click Server is difficult to advertise for any small business/agency **What do you dislike about AdRoll?** Adroll is not suitable for business which is looking for Click Through Conversions, They are good View-through Conversions **What problems is AdRoll solving and how is that benefiting you?** They are solving the issue of an advertiser looking for a reliable Omni channel platform to remarket products/services. **Official Response from Steph Abe:** > Thank you very much for sharing your thoughts! It's great to hear you find that AdRoll works more effectively than Google Display Network. I appreciate learning how we can improve as well. ### 38. Great communication, but falling short on our goal **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.) **Reviewed Date:** August 16, 2022 **What do you like best about AdRoll?** The communication, the willingness to test, and that they try and manage expectations **What do you dislike about AdRoll?** Conversions are mostly view through, but our goal is to grow our click conversions **What problems is AdRoll solving and how is that benefiting you?** Helping create and display banner ads and target these to ideal customers **Official Response from Steph Abe:** > Hi there, Thanks so much for sharing your input! It's lovely to hear that you're having a good communication experience with AdRoll. I'd like to help get you support to increase CTRs. A good place to start is to optimize ad creatives and retarget potential customers. I've linked a resource for ad creative best practices below which you may find helpful. There's also a lot of great strategy support articles on The AdRoll Blog (adroll.com/blog). Our customer support team is also available here: https://help.adroll.com/hc/en-us/requests/new ### 39. Great Company and Great Software **Rating:** 5.0/5.0 stars **Reviewed by:** Michael D. | Digital Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** March 18, 2021 **What do you like best about AdRoll?** The insights are some of the most in-depth, yet easiest to read and analyze among a lot of different platforms I have used. The bulk uploading feature is one of my favorite features on the platform. It makes creating new ad campaigns quick and easy. instead of uploading my web ads, then my Facebook ads, and then my Instagram ads, I can upload everything all at once. Once everything is uploaded i can then scroll down and customize each ad all on the same screen. This feature has saved me hours of work and prep time when creating new campaigns. **What do you dislike about AdRoll?** Over the years I have experienced minor errors with different browsers. I also feel I have to clear my internet cache every once in a while to get the site to work correctly. One other issue that I have had is the dashboard sometimes does not update correctly or our data and stats just will not show up. It usually is not a huge deal and is almost always associated with and Adroll's development team making an update on their end. It usually fixes the problem within the day, but it can be very frustrating if you are logging in to Adroll to get analytics and then cannot all of a sudden. **Recommendations to others considering AdRoll:** Great product. Sometimes support takes a while, but they usually help out quickly. Adroll's attribution has usually been pretty honest. I would say that you should probably still compare your results, conversions, and traffic with your Google Analytics account and Google tag manager. With every platform, there is usually, but not always, a little bias towards their own platform in regards to what part of the customer journey was the most effective in giving that final push to a consumer that converted. **What problems is AdRoll solving and how is that benefiting you?** Adroll has helped target more specific audiences. I think the data collection is unique and is extremely helpful. Using various features on AdRoll has also helped with attribution and tracking customer journeys. With a single campaign, I can see that someone saw my display ad, liked our Facebook post, got a dynamic ad on their phone, and then click on one of our Google Ads all before converting. This shows us that Adroll is transparent about their reporting and will not just claim credit for conversion if they did not help in converting. You can easily see the various touchpoints through which helps verify Adroll's aid or help throughout the journey. ### 40. Good inventory, great support **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Higher Education | Mid-Market (51-1000 emp.) **Reviewed Date:** August 16, 2022 **What do you like best about AdRoll?** Good inventory of websites and placements. Great team **What do you dislike about AdRoll?** Not too many bidding strategy options. Conversion-driven campaigns are not possible. **What problems is AdRoll solving and how is that benefiting you?** Reaching out to untapped audience and building user base. Increasing brand presence across the web. **Official Response from Steph Abe:** > Hi there, Your feedback is really appreciated. It's awesome to hear you're having a great experience with the AdRoll team, and that you're finding AdRoll inventory is robust. Your input on where we can improve is awesome, too. Thank you! ### 41. A simplified way of retargeting and finding lookalikes audiences **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Sporting Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** November 30, 2021 **What do you like best about AdRoll?** I like how it is simplified for retargeting and lookalikes. You can set cost per acquisition rates to keep your ROI intact and so it does not skyrocket and target those unwilling to convert. **What do you dislike about AdRoll?** I dislike that the contextual targeting is very, very vague. Such as targeting "sports" topics, but not allowing basketball to be targeted. I also wish the platform offered promotion so you can dynamically update your ads with a promo banner, rather than going in and physically changing all the ads, which negatively affects the algorithm on all platforms. **Recommendations to others considering AdRoll:** I wish the platform offered promotion so you can dynamically update your ads with a promo banner, rather than going in and physically changing all the ads, which negatively affects the algorithm on all platforms. **What problems is AdRoll solving and how is that benefiting you?** We are retargeting customers and receiving great returns most of the time. The ad platform is a little bit different in terms of design and reporting like Google or Facebook, but it is alright once you get used to it. ### 42. All-Around Excellent Experience **Rating:** 5.0/5.0 stars **Reviewed by:** SR Jordan L. | Digital Advertising Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** May 22, 2020 **What do you like best about AdRoll?** The management team and the service they provide, plus the creative team that we can utilize because of them. Having the ability to send off raw images and get professionally done creatives when with a very quick turnaround is reassuring when up against a crunch. **What do you dislike about AdRoll?** The budget setting tools can be a little weird, that they can sometimes reset when you try and manually go in and rearrange budgets, but when reaching out to account managers to take care of it it is not as bad. **Recommendations to others considering AdRoll:** They are worthy of your consideration, we've had incredibly positive experiences throughout our time working with them. Through the hard work of the account management team, we've always been able to achieve our KPIs and adapt to all different occasions **What problems is AdRoll solving and how is that benefiting you?** We're solving how to retarget site visitors on platforms that they haven't seen us on before. ### 43. Solid advertising platform (and great team behind it) **Rating:** 4.0/5.0 stars **Reviewed by:** Alberto D. | Head of Acquisition Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** October 13, 2021 **What do you like best about AdRoll?** Insightful dashboard and reporting. A huge plus is that you don't need a huge monthly spend to get an account manager assigned and in general you get good support from the team. **What do you dislike about AdRoll?** Running social media ads via Adroll has some limits compared to doing so natively (eg: from Facebook), primarily when it comes to the ad formats and placements. **What problems is AdRoll solving and how is that benefiting you?** We used Adroll for some years for different advertising purposes and we are now focused on using the platform for web ads, for instance for retargeting. ### 44. I used to love AdRoll.....But it isnt what it used to be **Rating:** 1.5/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Mid-Market (51-1000 emp.) **Reviewed Date:** August 13, 2021 **What do you like best about AdRoll?** The email automation retargeting for high intent is about the only thing that still brings in revenue and doesn't have issues. **What do you dislike about AdRoll?** So many technical issues - support is almost non-existent (probably from covid), campaigns don't save, lists don't work, the newer UI is very difficult to navigate - And conversions are just not happening with their current display inventory. I used to have adroll in my tech stack as a must-have - This last year it went downhill. As of now, we only use the bare minimum of auto retargeting with email - but even then its very difficult to get a template to save. I really hope that they make some changes soon - but until then, I can not use them for any brand I manage. **What problems is AdRoll solving and how is that benefiting you?** The high intent AI from your remarketing does help with instant retargeting. I like the fact you can send emails to those who have not converted yet (as ads, but consumers do not realize). **Official Response from Stephanie Cook:** > Thank you very much for your feedback. I am sorry to hear that your experience has taken a turn in the last year and am eager to see what we can do to get things back on the right track. Please send me a note at customerexperience@adroll.com so that we can learn a bit more. I want to make sure we get you connected with the proper support to resolve any technical issues and assist in optimizing your existing campaigns. Thank you again for your review and I hope we get to connect soon. ### 45. Great communication and cooperation with AdRoll **Rating:** 5.0/5.0 stars **Reviewed by:** Tomas C. | PPC Specialist Senior, Mid-Market (51-1000 emp.) **Reviewed Date:** May 26, 2021 **What do you like best about AdRoll?** Communication with our account manager (Jeff) is very fast and cooperation is transparent. They are very helpful with our business planning and campaigns management. He also provides us fresh information from AdRoll, new features and recommendations for our current and upcoming campaigns. I like AdRoll as it's very intuitive system for display advertising and great alternative for other advertising platforms. **What do you dislike about AdRoll?** There is nothing I'd actually dislike. Only thing is not so user friendly UX on mobile. For the future it would be great to have some desktop/mobile app for campaign management. Currently when I'm away from my notebook it's really hard to make some changes in campaigns. It's doable with start/pause actions but editing current campaigns is not so good. **Recommendations to others considering AdRoll:** Easy setup and optimalization of ads and pixel integration + technical solution. **What problems is AdRoll solving and how is that benefiting you?** Praparation of display campaigns with geo targeting to specific countries, interests and also preparing audiences for our remarketing campaigns. On technical side we are dealing with Front-end / Back-end integration of AdRoll to our system and improving customer journey. We had also sneak peek for AdRoll's new product - email newsletters. It was more likely an introduction where we get throught this product and its functionalities. Benefits: great communication with our personal Account manager, easy and intuitive system for display advertising, possible connection with social media for promotion and great alternative for other advertising platforms. ### 46. Highly Recommend **Rating:** 5.0/5.0 stars **Reviewed by:** Andrea K. | Senior Digital Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** May 12, 2021 **What do you like best about AdRoll?** We have a fantastic account manager, Ricky. He is incredibly knowledgeable and has an amazing patience level for the amount of questions/quieries we have for him. Recently, we have needed an increased level of support to on-board a tricky client with very bespoke reporting needs. Ricky has played a significant role in building a trusted relationship with the client. We cannot stress how much we appreciate his hard work. **What do you dislike about AdRoll?** you cannot upload HTML5 ads to the Adroll interface. To have the ads uploaded, you need to email the ads to the Adroll team to upload in house. The ads are usually uploaded within the same working day. . . **What problems is AdRoll solving and how is that benefiting you?** When we have had previouse display activity running through Google Display Network, we could not fully realise the value & contribution to sales and revenue. Adroll tracking pixel tracks view through conversion as well as click-though conversions so we can assign greater value to display marketing. We have recently found that order ID numbers can be fed back to our tracking to fully assign all sales achieved. ### 47. AdRoll has been great for our retargeting efforts! **Rating:** 4.5/5.0 stars **Reviewed by:** Tomi A. | Marketing Communications Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** May 11, 2021 **What do you like best about AdRoll?** Using Adroll for web retargeting across a variety of platforms has been incredibly beneficial. It's very valuable for us to be able to reach our customers across different platforms and see which websites our ads are showing up on. We also really appreciate the dedicated team. We are able to meet with our Adroll consistently, which has been helpful for brainstorming new ideas or discussing new problems that may arise. **What do you dislike about AdRoll?** There are some inconsistencies with ROAS, which can make the program hard to scale. For example, in the past, we have seen some campaigns perform very well, so we increase the budget, but don't see the performace stay as strong. Having said that, we recognize that seasonality is a factor with consistency. Another thing that would be helpful would be to have stronger data around banner performance. At this point, it feels like we can't make informed decisions about creative, as it's hard to tell what really works and what doesn't. **Recommendations to others considering AdRoll:** I would recommend using AdRoll. I would say make sure you already have quality traffic coming into your site, and then begin with a modest budget. I would also recommend separating your campaigns into high intent audiences and low intent audience so you can put more budget towards your high intent customers. **What problems is AdRoll solving and how is that benefiting you?** For Good Morning Snore Solution, we like to try and reach potential customers from a variety of touch points. As our product is a bit of a higher price point, we recognize that it may take customers several encounters with us before they decide to make a purchase. Because of this, using a product like Adroll helps us ensure that our customers are seeing us multiple times across multiple channels and are therefore more likely to make their purchase. ### 48. Very Good For Display Retargeting **Rating:** 5.0/5.0 stars **Reviewed by:** Michael C. | Google Ads Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** December 21, 2021 **What do you like best about AdRoll?** I like the metrics and how it shows your returning vistors. Conversion integration is easy. **What do you dislike about AdRoll?** More choices of audience would be nice, but usually I find everything that I want to target. **What problems is AdRoll solving and how is that benefiting you?** Nurturing audiences. Retargeting with display advertising. ### 49. AdRoll is one of the most straight forward display ad networks I have used **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Events Services | Mid-Market (51-1000 emp.) **Reviewed Date:** February 03, 2022 **What do you like best about AdRoll?** How easy it is to use, viewing KPIs and metrics is very straightforward and simple, the graphics provided are also easy to read and share with others, making improvements and changes **What do you dislike about AdRoll?** Nothing to dislike; if anything, I would recommend and easier way to get into the ad campaigns tab, almost feels a little hidden; better communication of emails when a campaign is stopped **What problems is AdRoll solving and how is that benefiting you?** Problems - reach, moving audiences from other programs into AdRoll, spreading information about our news and articles Benefits - ease of use, simplicity, learning more about display ads ### 50. I love Adroll and would recommend to anyone **Rating:** 5.0/5.0 stars **Reviewed by:** Michael D. | Digital Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** April 22, 2021 **What do you like best about AdRoll?** I like the Data and analytics that best. The attribution model isn't bad either. Other than those two features, the bulk upload feature on Adroll's platform is a HUGE time saver. When using Google. Facebook, and whatever other ad platforms I used to use to upload various different ads, it would sometimes take me hours to create a single campaign from start to launch. The bulk upload feature, I can upload every single ad I have all at the same time. Once I upload the ads then I can scroll through them and make changes, write copy, and other edits all while on the same page. **What do you dislike about AdRoll?** Sometimes it can be a little glitchy. You can log in and nothing will be there until you clear your internet cache and log in again. That can be annoying at times because then it clears everything for every single other site I use just so Adroll will work. I also am not quite sure how Adroll takes their cut of the ad spend. I have asked before and all I get is that it is on a revolving scale that changes based on how the ads are performing. It makes it really hard to evaluate other platforms. Adroll knows that they are number one in the space so I feel like they know that they do not have to tell us which makes it really frustrating. **Recommendations to others considering AdRoll:** I would recommend Adroll strictly on the basis of it saving me a lot of time when running campaigns. There is not a whole lot of other platforms out there that make it easy for your to have this much control of your campaigns without going directly to Google or Facebook. **What problems is AdRoll solving and how is that benefiting you?** Adroll saves me a lot of time when uploading and creating ad campaigns. Its customer journey analytics is a lot of fun to sift through. ## AdRoll Discussions - [How can I get support on campaign performance and adjustments we can make to improve?](https://www.g2.com/discussions/41020-how-can-i-get-support-on-campaign-performance-and-adjustments-we-can-make-to-improve) - 1 comment, 1 upvote - [How do I make the most out of Adroll for media?](https://www.g2.com/discussions/37257-how-do-i-make-the-most-out-of-adroll-for-media) - 1 comment, 1 upvote - [How do you track attribution, while using a linear strategy](https://www.g2.com/discussions/24617-how-do-you-track-attribution-while-using-a-linear-strategy) - 1 comment, 1 upvote - [Does anybody knows a good source of AdRoll documentation?](https://www.g2.com/discussions/12154-does-anybody-knows-a-good-source-of-adroll-documentation) - 1 comment, 1 upvote - [If you account got suspended will your campaign keep running?](https://www.g2.com/discussions/11941-if-you-account-got-suspended-will-your-campaign-keep-running) - 1 comment, 1 upvote - [View AdRoll pricing details and edition comparison](https://www.g2.com/products/adroll/reviews?page=5§ion=pricing&secure%5Bexpires_at%5D=2026-06-08+14%3A48%3A54+-0500&secure%5Bsession_id%5D=dbd28802-de76-407e-a797-715c8bf87398&secure%5Btoken%5D=e7637a03e72f5c828125a8dd0b9d97c2834276b82f3088275af739dcf222a678&format=llm_user) ## AdRoll Integrations - [AgencyAnalytics](https://www.g2.com/products/agencyanalytics/reviews) - [DashThis](https://www.g2.com/products/dashthis/reviews) - [Data Studio](https://www.g2.com/products/data-studio/reviews) - [Funnel](https://www.g2.com/products/funnel/reviews) - [Google Ads](https://www.g2.com/products/google-ads/reviews) - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) - [Google Workspace](https://www.g2.com/products/google-workspace/reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - [Intuit Mailchimp Email Marketing](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews) - [Klaviyo](https://www.g2.com/products/klaviyo/reviews) - [Meta Audience Network](https://www.g2.com/products/meta-audience-network/reviews) - [Shopify](https://www.g2.com/products/shopify/reviews) - [Singular](https://www.g2.com/products/singular/reviews) - [StackAdapt](https://www.g2.com/products/stackadapt/reviews) - [Supermetrics](https://www.g2.com/products/supermetrics/reviews) - [WordPress.com](https://www.g2.com/products/wordpress-com/reviews) - [Zapier](https://www.g2.com/products/zapier/reviews) ## AdRoll Features **Channel Functionality** - Display Functionality **Retargeting** - A/B Testing - Audience Segmentation - Behavioral Targeting - Reporting & Analytics - Geo Targeting - Cross-channel Retargeting - Personalization **Attribution Modeling** - Single-Touch Attribution - Multi-Touch Attribution - Algorithmic Attribution - Cross-Device Attribution - Offline Attribution - Custom Attribution **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Demand Side Platforms** - Cross Channel Capabilities **Platform - Connected TV (CTV) Advertising Platforms** - Personalized Segmentation - Ad Serving - Streaming Capabilites - Performance Analytics **Agentic AI - Attribution** - Autonomous Task Execution - Cross-system Integration - Natural Language Interaction - Proactive Assistance **Agentic AI - Demand Side Platform (DSP)** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Cross-Channel Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Native Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Video Functionality** - Video Functionality **Marketing Distribution** - Segmentation - Personalized Messaging - Website Personalization - Email Campaigns - Digital Advertising - Direct Mail **Marketing** - B2B Attribution - B2C Attribution - Marketing Channels - Integrations **Campaign Management - Connected TV (CTV) Advertising Platforms** - Creative Assets - Campaign Dashboard **Agentic AI - Display Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Social Media Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Video Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Retargeting** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Social Functionality** - Social Functionality **Campaign Planning** - Strategy Mapping - Prioritized Accounts - Trending Accounts - Sales Activation **Reporting** - Dashboards - Data Visualizations - Custom Reporting **Agentic AI - Connected TV (CTV) Advertising Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Mobile Functionality** - Mobile Functionality **Agentic AI - Mobile Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Integrations** - Ad Network Integrations - Buyer Intent Data Integration - Marketing Automation Integration - CRM Integration **Campaign Management** - Campaign Dashboard - Campaign Optimization - Reach - Bulk Editing - Batch Uploading - Brand Safety - Fraud Protection - Frequency Capping - Budget Pacing - Creative Optimization - Rich Media Capabilties - In-App Ads - Mobile Rich Media Capabilities **Targeting** - Targeting - Retargeting - Geo-Targeting - Contextual Targeting **Mobile** - Mobile Tracking - In-App Ads - Mobile Rich Media Capabilities **Demand Side Platforms** - Machine Learning Optimization - Estimate and Projections - Cross-Device Capabilities **Platform** - API / Integrations - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability - Internationalization - Notifications ## Top AdRoll Alternatives - [Criteo Commerce Growth](https://www.g2.com/products/criteo-commerce-growth/reviews) - 3.8/5.0 (218 reviews) - [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) - 4.2/5.0 (1,392 reviews) - [StackAdapt](https://www.g2.com/products/stackadapt/reviews) - 4.7/5.0 (863 reviews)