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Adriel Reviews & Product Details

Adriel Overview

What is Adriel?

Adriel is a leading all-in-one AdOps platform, offering no-code reporting and creative intelligence solutions for marketers. Our platform provides real-time data visualization and scalable, customizable dashboards that help brands optimize campaigns, maximize budgets, and drive growth. With advanced features like AI-driven insights, customizable widgets, ad generation, seamless data mapping and blending, no-code reporting, and proactive alerts, Adriel empowers brands and agencies to stay competitive. Looking for a powerful BI and reporting solution that's effortless to onboard, easy to scale, and comes with hands-on support? Adriel has you covered – the smart choice for seamless, automated reporting that grows with your business.

Adriel Details
Product Website
Languages Supported
English, Korean
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Product Description

All-in-one digital marketing platform to monitor and control your paid advertising across multiple channels. Gain insights. React quicker. Maximize ROI.

How do you position yourself against your competitors?

Adriel stands out from competitors with its user-friendly, feature-rich platform that offers easy onboarding, seamless scalability, and top-tier support. With a sleek and intuitive UI, marketers can effortlessly manage and optimize campaigns using advanced data features like cross-platform data blending and custom metric creation.

Key Differentiators:

Personalized Onboarding
Adriel customizes its onboarding with four 1-hour sessions tailored to client-specific goals, ensuring a smooth setup and immediate value.

Scalable & Feature-Rich
Advanced features like AI Insights, alarms, custom metric creation, and real-time insights provide flexibility, making Adriel ideal for growing agencies and brands.

White-Glove Support
A dedicated Customer Success Manager (CSM) provides continuous support through monthly check-ins, strategic advice, and priority access to new features, ensuring that clients stay competitive and efficient.

Adriel delivers a complete solution with the hands-on guidance clients need to thrive, making it the smart choice for marketers looking for customization, ease of use, and ongoing support.


Seller Details
Seller
Adriel
Company Website
Year Founded
2017
HQ Location
Austin, Texas
Twitter
@AdrielMarketing
347 Twitter followers
LinkedIn® Page
www.linkedin.com
67 employees on LinkedIn®
Description

Adriel is the Ad Operations (AdOps) platform of choice for leading brands and agencies around the world. We help businesses make effective decisions faster without manually collecting, processing, and managing data. To date, we’ve assisted over 6,000 enterprises automate data aggregation, mitigate marketing campaign risks, and discover insights. Adriel provides intuitive dashboards designed to help marketers identify profitable campaigns, channels, and ad creatives. The platform empowers you to make optimal decisions based on standardized cross-channel data, storytelling visualizations, and real-time performance alerts.nCompanies like Harley Davidson, H&M, LG, Samsung SDS, and many more trust us to scale their digital marketing initiatives. Don’t let your precious time go to waste working through spreadsheets and silos. Head on over to adriel.com to learn how Adriel can help you make more time for what truly matters - whether that’s productivity, strategy, or simply life.


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Overview Provided by:

Recent Adriel Reviews

Verified User
E
Verified UserSmall-Business (50 or fewer emp.)
5.0 out of 5
"A Great Tool for Highlighting Client's Ad Performance"
The team at Adriel were easy to work with and always available to help with troubleshooting issues that we ran into.
Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
5.0 out of 5
"Adriel is best marketing data analyzing tool"
Marketing data is very accurate and interoperable. Anyone can easily interoperate and use it.
Verified User
U
Verified UserMid-Market (51-1000 emp.)
4.0 out of 5
"All media performance in one go!"
With Adriel, as part of our tech stack within the marketing team, we are able to streamline the reporting of all our analytics, minimize a lot of w...
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Adriel Security
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Adriel Media

Adriel Demo - Custom Dashboards with Data from 650+ Sources
Create personalized dashboards, pulling data from 650+ sources. Easily customize views to suit your business needs.
Adriel Demo - Unleash Creativity with Adriel’s Interactive Dashboard
Customize reports and visualize data easily with Adriel’s drag-and-drop dashboard. Simplify insights for better decision-making.
Adriel Demo - 650 + Connectors
Automatically receive real-time data from over 650+ integrations without writing a single line of code. Adriel supports integrations with advertising platforms, analytics, MMPs, databases, and more.
Adriel Demo - Simplify Campaign Management with Custom Metrics
Manage complex campaigns with custom metrics and breakdowns. Optimize every detail with Adriel’s powerful tools.
Adriel Demo - Manage all creatives from a single workspace
Monitor and analyze the performance of all your cross-platform creatives in real-time from a single, centralized workspace for efficiency.
Adriel Demo - Stay Ahead with Real-Time KPI Alerts
Receive real-time alerts for key performance metrics. Quickly adjust campaigns to maintain optimal results.

Official Downloads

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27 Adriel Reviews

4.6 out of 5
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27 Adriel Reviews
4.6 out of 5
27 Adriel Reviews
4.6 out of 5

Adriel Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for AdrielQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
KA
Senior User Acquisition Manager
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
(Original )Information
What do you like best about Adriel?

Adriel really stands out for how simple and intuitive it is. It’s super easy to navigate, so I can dive right in and get what I need without a ton of fuss. The customization options are a big plus too—I can set it up exactly how I want with all the widgets and data tables that matter to me. That flexibility has been huge for streamlining my workflow and staying focused on the metrics that actually move the needle.

Adriel just makes things easier. It’s straightforward, no-nonsense, and does exactly what I need it to do. Review collected by and hosted on G2.com.

What do you dislike about Adriel?

Adriel works really well overall, but sometimes the data loading can be a bit slow. It's nothing major, just a minor annoyance here and there, and it doesn’t really take away from the overall experience. Review collected by and hosted on G2.com.

What problems is Adriel solving and how is that benefiting you?

Adriel has honestly been a game-changer for analyzing and fine-tuning my creatives and ad copy across different paid platforms. With it’s analytics and reporting tools, I can make smarter, faster decisions to boost our campaign performance and get a better ROI. It’s become a go-to tool in my marketing kit, helping me drive results with way more precision.

Before Adriel, analyzing creative elements for our Facebook and X (Twitter) campaigns was a real headache. Now, I can create custom reports, add specific events, and finally avoid the crashes that come with Facebook’s ad reporting—or the lack of reporting options on X. With Adriel, I can see which visuals, headlines, ad copy, and landing pages work best. That’s helped us lower the cost per acquisition and really improve ROAS.

Adriel is super intuitive, and with Peter and the tech team’s support, it’s a pleasure to use. It just fits our needs perfectly. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
EM
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Adriel?

The team at Adriel were easy to work with and always available to help with troubleshooting issues that we ran into. Review collected by and hosted on G2.com.

What do you dislike about Adriel?

We did run into a number of glitches with the dashboards, mostly formatting issues. Widgets would disappear or change sizes, videos links weren't working. However, when we let the team know about these issues it was looked into very quickly and eventually fixed. Review collected by and hosted on G2.com.

What problems is Adriel solving and how is that benefiting you?

Adriel is providing a dashboard that we can provide to our client's to showcase how their digital ad campaigns are performing. The dashboards look great and make it easy for the client to understand how the campaigns are performing. We're able to provide them a lot of data using graphs, charts and other types of widgets all in one place. Review collected by and hosted on G2.com.

CP
Manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
(Original )Information
What do you like best about Adriel?

I like the fact that I can create and view the report I want right away. Also, it seems that data by medium is collected quite quickly, so I can see almost real-time data. And it's good to be able to link data directly with Google Sheet. I use Google Sheet a lot in the company, but I use it conveniently because I can import data without downloading a separate Excel file. Review collected by and hosted on G2.com.

What do you dislike about Adriel?

However, sometimes the data is erroneous, but the notification doesn't come up, so there are times when I have to check it by hand. In this case, it's a little cumbersome. But recently, there was no problem because the manager in charge updated the issues by media. Review collected by and hosted on G2.com.

What problems is Adriel solving and how is that benefiting you?

It's very good for the convenience of data integration Review collected by and hosted on G2.com.

Stephanie W.
SW
Co-Founder & COO
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Adriel?

The onboarding process and support system for Adriel is fantastic. They have very knowledgable staff who are always readily available when I have question. I was able to quickly and easily get our client data uploaded. We use Adriel practically every day, and it has taken hours of manual reporting off our agency's plate. Review collected by and hosted on G2.com.

What do you dislike about Adriel?

We have had some issues uploading client data for CTV platforms, but we are working through those with their support team. Review collected by and hosted on G2.com.

What problems is Adriel solving and how is that benefiting you?

Manually providing reporting to our clients was taking hours of time. In 2024, it felt like there should be a better way. After looking into several options, we found Adriel. We met with their team and went through their proof of concept process. Everything met and exceeded our expectations. This has given our team the ability to repriortize work and become more efficient and effective for our clients. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Adriel?

The standout feature of Adriel, on top of its ability to consolidate all our marketing data in one place, has to be global filters that affect all widgets within 1 dashboard view. This minimises the effort to ensure each widget is filtered to the specific campaign, and 1 global filter can impact all widgets.

As a marketing manager handling multiple campaigns across Google Ads, Meta, and LinkedIn, I used to spend hours compiling reports. Now, everything auto-syncs into one dashboard, saving me roughly 5-6 hours per week. Review collected by and hosted on G2.com.

What do you dislike about Adriel?

The initial setup process could be more streamlined. It took me about a week to get fully comfortable with the platform and set up all our custom dashboards the way we needed them. While the customer support team was helpful, having more guided tutorials and a more detailed knowledge base would have made the onboarding smoother. Additionally, the Adobe Analytics integration is much more complex than initially discussed. Review collected by and hosted on G2.com.

What problems is Adriel solving and how is that benefiting you?

Problem: Time-consuming manual reporting across multiple platforms

Solution: Automated data aggregation and report generation

Problem: Inconsistent reporting formats for different stakeholders

Solution: Customizable plug and play templates that maintain brand consistency

Problem: Delayed decision-making due to scattered data

Solution: Real-time performance monitoring across all channels Review collected by and hosted on G2.com.

Verified User in Retail
AR
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Adriel?

The onboarding process was extremely easy. Our team loved how user-friendly the interface was when setting up the data to see how dashboards could be best utilized across our marketing team. It doesn't super in-depth knowledge of building reports to be able to create widgets to highlight key metrics for our advertising. Review collected by and hosted on G2.com.

What do you dislike about Adriel?

There really isn't anything we have disliked so far. If there was one thing we wish to improve, it would be more visual templates or branding customization. Review collected by and hosted on G2.com.

What problems is Adriel solving and how is that benefiting you?

We are able to see all of our advertising dollars and performance in one place. The ability to break down the information in a variety of different views provides our team less time looking for information and more time making adjustments on the things we do find. Review collected by and hosted on G2.com.

Akshay K.
AK
Lead Marketing Analyst
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
(Original )Information
What do you like best about Adriel?

We’ve been using Adriel for a few months, and it’s been a really positive experience. The platform has several features that are super useful, especially for quick creative analysis. Adriel has cut down our analysis time significantly, and we can quickly access data when clients need it. The interface is easy to use, and setting up reports is straightforward. Overall, I’d highly recommend Adriel—it’s been an invaluable tool for our creative analysis needs. Review collected by and hosted on G2.com.

What do you dislike about Adriel?

While using Adriel, I did encounter some challenges, such as issues with pulling creatives from Display partners such as Stackadapt. Review collected by and hosted on G2.com.

What problems is Adriel solving and how is that benefiting you?

Adriel has really cut down the time we spend on creative analysis and lets us quickly access data when clients need it. The interface is super user-friendly and intuitive, making it easy to set up reports. Review collected by and hosted on G2.com.

MT
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Adriel?

One of the standout features of Adriel is its ability to streamline the process of end-of-campaign reporting. Gone are the days of manually collecting, processing, and managing data across numerous spreadsheets. With Adriel, this once time-consuming task becomes a breeze, allowing our team to redirect our efforts towards more strategic endeavors.

Along with this, Jeremy & Jenna from the customer success team are great, answering any questions we had and walking us through the process of implementaton. Review collected by and hosted on G2.com.

What do you dislike about Adriel?

There isn't much I dislike, but there was a feature that wasn't on the platform - being able to filter custom dimensions on GA4, however the customer success team said they will look into this feature. Review collected by and hosted on G2.com.

What problems is Adriel solving and how is that benefiting you?

It steamlines the end of campaign reporting process. Prior to Adriel, we had various different spreadsheets we used to monitor results from campaigns, yet with Adriel, the data is all in one place, so no need to be switching between multiple different platforms. We currently use it to track Facebook, Instagram & Google Ads, along with Google Analytics 4. Review collected by and hosted on G2.com.

Gregory T.
GT
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic Review from User Profile
(Original )Information
What do you like best about Adriel?

Having used Looker Studio and Funnel in the past, Adriel feels like a breath of fresh air. Where the aforementioned are daunting to use at times, Adriel's user interface is extremely intuitive. As a novice user it's very easy to get your head around the platform in no time. As any self-respecting tech geek would do, just pick a template and start "messing about" and before you know it, you will end up with something pretty decent that can actually be shared with clients or be used internally.

When you do get stuck, customer support are very responsive. During my first interaction via Live Chat, the customer support agent immediately understood my goal and provided a video walkthrough via Loom.

An added advantage of the ease of use - combined with great support - is that more colleagues within an organisation can get involved in the process of creating dashboard views, since there no longer is the barrier and steep learning curve that one would experience using some of the more established legacy solutions. Review collected by and hosted on G2.com.

What do you dislike about Adriel?

There is very little to dislike but as a user you will encounter random bugs and the responsiveness via Live Chat and email might decrease a little when compared to the pre-sales period.

Additionally, a couple of items on our Wishlist should really be part of the platform already, such as a faster Autosave feature, or at least a warning that your dashboard view is not saved yet when clikcing away. Review collected by and hosted on G2.com.

What problems is Adriel solving and how is that benefiting you?

Dashboard Views are easier and faster to create.

No steep learning curve, so more colleagues can create and edit Dashboards. Review collected by and hosted on G2.com.

예슬 .
주임
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Organic
(Original )Information
What do you like best about Adriel?

I like being able to manage ads on and off right away, and whenever I leave a question regarding the solutions I get a quick response from the team. Review collected by and hosted on G2.com.

What do you dislike about Adriel?

Some of the mediums don't work with it yet, so it's a little hassle to have to import data into the sheet separately. Review collected by and hosted on G2.com.

What problems is Adriel solving and how is that benefiting you?

We have different channels on our team, and it's very nice to be able to see the different channels for team members who don't manage them directly. All in all, it's very nice to see the data at a glance. Review collected by and hosted on G2.com.