--- title: AdOpt Reviews meta_title: 'AdOpt Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 408 reviews by the users' company size, role or industry to find out how AdOpt works for a business like yours. aggregate_rating: rating_value: 4.9 review_count: 408 scale: '5' date_modified: '2026-07-14' parent_category: name: Data Privacy url: https://www.g2.com/categories/data-privacy-3d79da1e-6384-42b3-a11f-d04b6694e806 --- # AdOpt Reviews **Vendor:** AdOpt **Category:** [Consent Management Platforms](https://www.g2.com/categories/consent-management-platform-cmp) **Average Rating:** 4.9/5.0 **Total Reviews:** 408 ## About AdOpt AdOpt’s Cookie Banner is a type of Consent Management Platform (CMP) solution designed to help businesses comply with various privacy regulations by managing user consents for cookies and tracking technologies on their websites. This tool serves as a crucial interface for visitors, providing them with transparency and control over their data while ensuring that companies adhere to legal requirements such as GDPR, LGPD, CCPA, and others. The target audience for AdOpt’s Cookie Banner includes businesses of all sizes that operate online and need to navigate the complex landscape of data privacy laws. With increasing scrutiny on data protection and privacy, organizations must implement effective consent management strategies to build trust with their users. The Cookie Banner not only facilitates compliance but also enhances user experience by allowing visitors to make informed decisions regarding their data. AdOpt’s technology is designed to recognize each visitor upon their arrival at the website. For new visitors, the Cookie Banner prompts them to provide consent for the use of cookies, ensuring that companies obtain the necessary permissions before any tracking occurs. Once consent is granted, AdOpt records this approval and activates the cookies, streamlining the process for both the user and the business. This approach minimizes interruptions while maximizing compliance, as returning visitors will not be prompted for consent again unless they choose to update or revoke their previous permissions. Key features of AdOpt’s Cookie Banner include customizable consent options, user-friendly interfaces, and robust reporting capabilities. Businesses can tailor the appearance and messaging of the banner to align with their branding while providing clear information about the types of cookies in use. Additionally, the platform offers comprehensive analytics that allow companies to monitor consent rates and user interactions, enabling them to refine their strategies over time. By integrating AdOpt’s Cookie Banner into their websites, organizations can effectively manage user consent, reduce legal risks, and foster a positive relationship with their visitors. The platform stands out in its category by offering a seamless blend of compliance, user engagement, and operational efficiency, making it an essential tool for any business looking to navigate the complexities of data privacy regulations. ## AdOpt Pros & Cons **What users like:** - Users value the **ease of use** of AdOpt, finding it intuitive and supportive for seamless implementation. (40 reviews) - Users praise AdOpt's **easy implementation** , noting its straightforward setup and efficient cookie consent management. (20 reviews) - Users commend AdOpt's **user-friendly interface** , noting its intuitive design and efficiency in simplifying complex tasks. (19 reviews) - Users commend AdOpt for its **exceptional customer support** , enhancing the overall experience with prompt and helpful assistance. (18 reviews) - Users praise AdOpt for its **user-friendly features** and seamless integration, making privacy compliance effortless and effective. (14 reviews) - Users appreciate the **easy integrations** of AdOpt, making setup and implementation seamless for various websites. (13 reviews) - Regulatory Compliance (13 reviews) - Easy Setup (12 reviews) - Users commend the **easy installation** of AdOpt, enhancing overall efficiency in cookie compliance management. (12 reviews) - Customization (11 reviews) **What users dislike:** - Users find the **learning difficulty** of AdOpt challenging due to unclear features and language barriers for new users. (5 reviews) - Users note a lack of **insufficient guidance** , making it hard for beginners to navigate advanced features effectively. (4 reviews) - Users find the **limited customization** options in AdOpt restrict their ability to tailor the platform effectively. (4 reviews) - Users find the **plan limitations** of AdOpt restrictive, especially regarding customization and domain setup on the free version. (4 reviews) - Users find AdOpt **expensive** , especially with locked features and payment in U.S. dollars, limiting accessibility and usability. (3 reviews) - Users find the **learning curve challenging** , as advanced features and dashboard tools can be confusing for beginners. (3 reviews) - Users find the **initial cookie tracking setup challenging** , especially for those unfamiliar with compliance tools. (2 reviews) - Users find **difficult customization** challenging, especially for those unfamiliar with cookie compliance tools, limiting their experience. (2 reviews) - Feature Limitations (2 reviews) - Limited Features (2 reviews) ## AdOpt Reviews ### 1. Simple and functional **Rating:** 5.0/5.0 stars **Reviewed by:** João Pedro D. | Analista de Marketing II - Growth, Mid-Market (51-1000 emp.) **Reviewed Date:** August 08, 2025 **What do you like best about AdOpt?** Ease of implementation, extensive customization capability. **What do you dislike about AdOpt?** Payment in dollars, which complicates internal accounting. **What problems is AdOpt solving and how is that benefiting you?** Consent management and cookie notice for compliance with the LGPD. ### 2. Amazing value for money and fantastic product. **Rating:** 5.0/5.0 stars **Reviewed by:** Dan Paul S. | Small-Business (50 or fewer emp.) **Reviewed Date:** August 08, 2025 **What do you like best about AdOpt?** It's compatible with anything, can be implemented via a custom html tag with tag manager or a short script in the head of the website, that's the best choice. 39 languages that are automatically detected, 3-4 styles of graphics and design & text configuration. Plus requests page can be added **What do you dislike about AdOpt?** I would add one or 2 more standard designs for the disclaimer. **What problems is AdOpt solving and how is that benefiting you?** GDPR, Google consent management ### 3. Adopt Practical and efficient **Rating:** 5.0/5.0 stars **Reviewed by:** Caçula . | Coordenador, Mid-Market (51-1000 emp.) **Reviewed Date:** July 01, 2025 **What do you like best about AdOpt?** Friendly, intuitive, and easy-to-use interface, excellent integration, great assistance in the implementation of the LGPD, in addition to the training resources that the platform offers to users. **What do you dislike about AdOpt?** Lack of complete site scanning and some advanced features require a lot of time to learn **What problems is AdOpt solving and how is that benefiting you?** Automate the LGPD requests ### 4. The Best Tool for Our Content Portal—Absolutely No Dislikes **Rating:** 5.0/5.0 stars **Reviewed by:** Consumidor M. | DPO, Mid-Market (51-1000 emp.) **Reviewed Date:** October 14, 2025 **What do you like best about AdOpt?** This is the best. We use it on our content portal. **What do you dislike about AdOpt?** I don't have any dislikes. It truly is the best in the world. **What problems is AdOpt solving and how is that benefiting you?** LGPD compliance rules are followed. ### 5. Good platform, efficient and easy to use **Rating:** 5.0/5.0 stars **Reviewed by:** Vitória C. | Assistente de vendas, Manufacturing, Mid-Market (51-1000 emp.) **Reviewed Date:** October 24, 2024 **What do you like best about AdOpt?** The platform is easy to use and very useful, which is good for those who want to learn quickly and without problems. The implementation is also good and smooth – even for those without technical experience. Good customer support, always agile and ready to help, which gives users a great sense of security. A wide range of well-designed tools adapt so naturally to everyday life that we use them repeatedly, even without noticing. Furthermore, the platform can be easily integrated with other devices, which makes life easier and increases the possibility of use in other systems. I use it quite frequently. **What do you dislike about AdOpt?** It would be useful if the user manuals were placed in a standard format on the Adopt website or YouTube channel, which would make them more accessible. When expanded during viewing, the videos can be filtered and organized by topic to enhance the user experience. **What problems is AdOpt solving and how is that benefiting you?** AdOpt helps provide a safe experience for customers on your site. With features that comply with privacy and data protection regulations, the site offers security and professionalism. This careful approach not only increases visitors' trust but also strengthens the credibility and image of your company, creating a good and reliable friend on the Internet. ### 6. Practical and useful **Rating:** 5.0/5.0 stars **Reviewed by:** Tramas e Franjas T. | Analista, Small-Business (50 or fewer emp.) **Reviewed Date:** January 10, 2025 **What do you like best about AdOpt?** I found it very intuitive and easy to use, implement, and integrate. I liked the AI version for creating privacy policies and terms of use, it really helped me a lot. For those who are on the internet and need this tool on their site, I recommend it, as it saves a lot of time. I didn't need to contact their support. **What do you dislike about AdOpt?** There could be a sequence of videos explaining the steps in an easily accessible location on the site, so the user will have more confidence to configure, especially in the area of inserting HTML code. This is just a suggestion for improvement, but it is not an impediment or did not hinder my process. **What problems is AdOpt solving and how is that benefiting you?** I have the privacy policy, terms of use, and cookie policies on my website. ### 7. Practical and resolutive solution. **Rating:** 4.5/5.0 stars **Reviewed by:** Laézio T. | Ecommerce Manager, Enterprise (> 1000 emp.) **Reviewed Date:** August 04, 2025 **What do you like best about AdOpt?** The possibility to easily integrate with all our websites. **What do you dislike about AdOpt?** The tool perfectly meets the proposed requirements. **What problems is AdOpt solving and how is that benefiting you?** Compliance with cookie regulation and policies related to the LGPD. ### 8. Experience in using Adopt **Rating:** 4.5/5.0 stars **Reviewed by:** Luiz H. | coordenador de t.i, Enterprise (> 1000 emp.) **Reviewed Date:** July 08, 2025 **What do you like best about AdOpt?** the ease of implementing the tool on my site and controlling its use. **What do you dislike about AdOpt?** no negative points in my use, for my needs it serves well. **What problems is AdOpt solving and how is that benefiting you?** using the tool I comply with the LGPD on my company's website. ### 9. Great tool and easy to use. **Rating:** 4.5/5.0 stars **Reviewed by:** Jânio S. | Móveis Planejados, Furniture, Small-Business (50 or fewer emp.) **Reviewed Date:** July 12, 2025 **What do you like best about AdOpt?** AdOpt made it much easier for me to obtain and manage visitor consent on my page regarding which cookies can be used. **What do you dislike about AdOpt?** Great tool, I have nothing to complain about. **What problems is AdOpt solving and how is that benefiting you?** No problem, it just helped me. ### 10. Easy Setup and Competitive Pricing **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Utilities | Small-Business (50 or fewer emp.) **Reviewed Date:** January 10, 2026 **What do you like best about AdOpt?** Ease of setup and competitive pricing **What do you dislike about AdOpt?** Nothing for now, it's serving me well **What problems is AdOpt solving and how is that benefiting you?** Compliance with LGPD ### 11. Excellent service **Rating:** 5.0/5.0 stars **Reviewed by:** Bruna O. | Redatora SEO | Revisora SEO, Small-Business (50 or fewer emp.) **Reviewed Date:** May 05, 2025 **What do you like best about AdOpt?** Highly credible tool, functional and with a well-organized dashboard. The cookie notice on the site is nice and discreet. Special highlight for the excellent human service, which is quick, efficient, and super kind. I strongly recommend it! **What do you dislike about AdOpt?** I have no complaints to report. All my needs were met. **What problems is AdOpt solving and how is that benefiting you?** AdOpt provides the cookie announcement, a mandatory one for all websites, in order to comply with the LGPD ### 12. Excellent software **Rating:** 5.0/5.0 stars **Reviewed by:** Antônio A. | System Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** July 01, 2025 **What do you like best about AdOpt?** Good tool, functional, with a well-organized panel. The cookie notice on the site is discreet. I recommend it! **What do you dislike about AdOpt?** Nothing to complain about, the tool works well. **What problems is AdOpt solving and how is that benefiting you?** Adopt has an easy-to-use interface and complies with Brazilian legislation. ### 13. A complete, practical, humanized, and easy-to-use platform **Rating:** 5.0/5.0 stars **Reviewed by:** Fabio B. | Professor, Small-Business (50 or fewer emp.) **Reviewed Date:** January 06, 2025 **What do you like best about AdOpt?** - Ease of use and configuration; - Intuitive; - Humanized and resolutive support; - Excellent in the optimization and implementation of the LGPD. **What do you dislike about AdOpt?** There is absolutely nothing about AdOpt that I don't like; the platform exceeds all expectations in functionality and support. **What problems is AdOpt solving and how is that benefiting you?** This is an extremely robust and comprehensive platform, offering a wide range of features that perfectly meet the needs of all users, even on the free plan. It stands out for its practicality and ease of use and configuration, as well as being an excellent ally in the optimization and implementation of the LGPD on my site. The tutorials are up-to-date, clear, and easy to follow. Customer support is highly efficient and humanized, ensuring an exceptional user experience. ### 14. Usability **Rating:** 5.0/5.0 stars **Reviewed by:** Bethânia Maria G. | Ceo, Small-Business (50 or fewer emp.) **Reviewed Date:** July 03, 2025 **What do you like best about AdOpt?** At Cacautè, AdOpt is our cookie management tool and we are very satisfied with the usability it provides. The platform is compliant with the LGPD and fully integrates with WordPress. We recommend AdOpt for anyone looking for a practical cookie management solution, and best of all, it's free. **What do you dislike about AdOpt?** We have nothing to complain about. It fully meets our demands. **What problems is AdOpt solving and how is that benefiting you?** Make our site compliant with privacy laws and the LGPD ### 15. Great help at the time of LGPD implementation **Rating:** 5.0/5.0 stars **Reviewed by:** Vanessa P. | Sócia Diretora, Small-Business (50 or fewer emp.) **Reviewed Date:** November 04, 2024 **What do you like best about AdOpt?** During the implementation of the LGPD in Brazil, Adopt was of great help at a time when several companies were offering software for cookie control and privacy policies. I really liked the software from the beginning, first because it allowed the use of the tool at no cost initially, so we could test it. Secondly, because the tool is extremely simple and intuitive to use. The support team is also very helpful and assisted us a lot at various times. **What do you dislike about AdOpt?** I have no criticism of the software. So far, it has served us excellently. **What problems is AdOpt solving and how is that benefiting you?** The software helped us a lot in the process of adapting to the LGPD, taking care of the aspects of user consent regarding the cookies loaded by our sites. This was and is very important to us, as it prevents the imposition of fines by the government and ensures compliance for our clients. ### 16. Adopt Evaluation by Jumil **Rating:** 5.0/5.0 stars **Reviewed by:** Luis Eduardo Pereira P. | Coordenador de Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** July 11, 2025 **What do you like best about AdOpt?** AdOpt is a very useful and intuitive tool that brings many advantages and security to operations. **What do you dislike about AdOpt?** nothing to declare; Excellent work tool **What problems is AdOpt solving and how is that benefiting you?** We have no problems ### 17. Complete! **Rating:** 5.0/5.0 stars **Reviewed by:** Daniel Ubaldo A. | Professor do curso técnico em informática, Small-Business (50 or fewer emp.) **Reviewed Date:** October 21, 2024 **What do you like best about AdOpt?** What I liked most about AdOpt is that it is comprehensive. The system checks the stages, includes all the necessary steps to fulfill its purpose, and is easy to use and install. There are several articles that clarify the general scope of the LGPD for us. I was surprised, very happy, and very grateful for the free support they offered me to improve the settings, even while subscribing to the free plan. **What do you dislike about AdOpt?** What I missed in the AdOpt system is the ability to analyze the addresses of the entire site, and not just a single page, so that I could check all the existing cookies on the site. Another point I noticed is that when trying to install the code via GTM, on a static site (only HTML, CSS, and JS), using GCM, through the company's own article, it was not validated in any way. It might just be a temporary bug, but the installation did not work. **What problems is AdOpt solving and how is that benefiting you?** AdOpt solves the obligation to offer the visitor of my site the privacy of their data and their choice about sharing them in a clear, easy, and organized way, in addition to providing the documents required by the LGPD. ### 18. AdOpt - Best intelligent solution software for consent management **Rating:** 5.0/5.0 stars **Reviewed by:** Caio E. | Gerenciamento de Projetos, Small-Business (50 or fewer emp.) **Reviewed Date:** April 09, 2025 **What do you like best about AdOpt?** The AdOpt interface is extremely intuitive, with ease in initial setup, its approach centered on transparency and respect for the user offers quality support full of features. **What do you dislike about AdOpt?** Limitations in advanced customization that fall within the limits of the free plan **What problems is AdOpt solving and how is that benefiting you?** AdOpt brings to the company ease in managing compliance with data protection laws (LGPD, GDPR, etc.), consent registration and auditing, increasing the brand's credibility. ### 19. Security, ease, and compliance in a few clicks **Rating:** 5.0/5.0 stars **Reviewed by:** Willy A. | Founder / Web Designer, Small-Business (50 or fewer emp.) **Reviewed Date:** February 18, 2025 **What do you like best about AdOpt?** AdOpt greatly facilitated consent management on our site. The implementation was simple, the interface is super intuitive, and support is always available to help when needed. Being able to customize the cookie banner to match our visual identity was a differentiator. Now, we have more security and transparency with our users without complication. I recommend it to any company that needs to comply with the LGPD without a headache! **What do you dislike about AdOpt?** The free account only allows adding 1 site. **What problems is AdOpt solving and how is that benefiting you?** The problem is complying with the LGPD laws and they solve this with a few clicks. ### 20. Reliable and Efficient CMP Solution by GoAdopt **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Graphic Design | Mid-Market (51-1000 emp.) **Reviewed Date:** May 13, 2025 **What do you like best about AdOpt?** The interface is super intuitive, the settings are easy to manage, and there’s plenty of room for customization. Their support team is quick, helpful, and always on point. On top of that, the pricing is very fair. **What do you dislike about AdOpt?** Some features are locked behind the Enterprise plan, which feels a bit unnecessary in certain cases. But overall, it’s not a major issue. **What problems is AdOpt solving and how is that benefiting you?** AdOpt provides a fully compliant CMP that covers everything we need to meet GDPR and other privacy regulations. It takes the complexity out of consent management and gives us peace of mind. ### 21. Practical and simple system to install. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Furniture | Small-Business (50 or fewer emp.) **Reviewed Date:** July 01, 2025 **What do you like best about AdOpt?** It is intuitive, easy to install, very affordable, and works correctly. **What do you dislike about AdOpt?** Nothing that I dislike and/or that discredits the system. **What problems is AdOpt solving and how is that benefiting you?** It is benefiting for compliance with current legislation. ### 22. AdOpt The best cookie banner for your site's compliance! **Rating:** 5.0/5.0 stars **Reviewed by:** Jesus M. | Gerente de Vendas online., Music, Small-Business (50 or fewer emp.) **Reviewed Date:** November 21, 2024 **What do you like best about AdOpt?** The best cookie banner for your site's compliance! It helps companies comply with privacy regulations by managing consents for each visitor who accesses their sites. For your visitors, a "Cookie Banner"; for companies, an entire ecosystem that organizes the implementation of Consent as a Legal Basis. **What do you dislike about AdOpt?** We have no criticism; so far, the platform has proven to be very functional and educational. **What problems is AdOpt solving and how is that benefiting you?** provides the User with a customizable consent and privacy management tool, allowing and facilitating the browser configuration to disable the collection and retention of cookies. ### 23. Very good and extremely reliable **Rating:** 5.0/5.0 stars **Reviewed by:** Jh T. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** June 10, 2025 **What do you like best about AdOpt?** I use it on all the sites I create, it helps later and the tool and the creation of policies with AI is very good. **What do you dislike about AdOpt?** The price is a bit expensive, but nothing surreal! **What problems is AdOpt solving and how is that benefiting you?** Generate policies and cookies for the websites I develop ### 24. Excellent platform!!! **Rating:** 5.0/5.0 stars **Reviewed by:** Nathalia S. | Analista de Vendas, Manufacturing, Mid-Market (51-1000 emp.) **Reviewed Date:** October 24, 2024 **What do you like best about AdOpt?** Adopt stands out for its ease of use and implementation, which greatly speeds up our daily work. Customer support is excellent, always available to quickly resolve any issue. The frequency with which we use the tool reflects how essential it has become for our operation. Furthermore, the wide range of features and the ease of integration with other platforms make it a complete and indispensable choice for our team. **What do you dislike about AdOpt?** The experience with the platform has been positive, but there are some areas that could be improved. Especially the section where the platform usage guidelines are located. If this area were enhanced, I believe the platform would become even more effective and enjoyable to use. **What problems is AdOpt solving and how is that benefiting you?** The presence of Adopt on my site increases consumer trust and simplifies the implementation of the LGPD. ### 25. Couldn’t be better, it’s awesome! **Rating:** 5.0/5.0 stars **Reviewed by:** Diego R. | Sócio Administrador - Contador, Small-Business (50 or fewer emp.) **Reviewed Date:** June 30, 2025 **What do you like best about AdOpt?** Everything works very well, nothing is broken. 100% recommended! **What do you dislike about AdOpt?** Nothing special, no complains, so far so good. **What problems is AdOpt solving and how is that benefiting you?** The privacy policy that was missing on my website. ### 26. Hate Cookies Love AdOPT **Rating:** 5.0/5.0 stars **Reviewed by:** Simon W. | Non-Executive Group Board Director, Small-Business (50 or fewer emp.) **Reviewed Date:** March 16, 2025 **What do you like best about AdOpt?** AdOpt seems complex, but the support team is fantastically helpful. AdOPT can do so much more, and then it is easy to implement. I have used it for a number of my websites. The AdOpt code is easily added to my websites. **What do you dislike about AdOpt?** AdOpt does take some time to understand, but it is worth the effort as this software covers so much more than other cookie software I have tested. **What problems is AdOpt solving and how is that benefiting you?** AdOpt solves cookie legislation requirements on a global basis. ### 27. Excellent experience. **Rating:** 4.0/5.0 stars **Reviewed by:** Bruna M. | Prestadora de serviço, Small-Business (50 or fewer emp.) **Reviewed Date:** February 28, 2025 **What do you like best about AdOpt?** Easy-to-use, intuitive, and dynamic application. What surprised me was the support; they noticed that my site needed adjustments, sent me a message, and conducted a quick and very well-explained video call about what I should do and other functionalities. My surprise is that they are attentive and care about even the small users, not just big brands. Congratulations! **What do you dislike about AdOpt?** I haven't had a negative experience yet. I started using it 1 week ago. **What problems is AdOpt solving and how is that benefiting you?** It helped me make my website compliant with the laws. ### 28. AdOpt: Efficient Consent Management and LGPD **Rating:** 5.0/5.0 stars **Reviewed by:** Leonardo d. | Operador de Food Truck (merchandising), Small-Business (50 or fewer emp.) **Reviewed Date:** January 24, 2025 **What do you like best about AdOpt?** AdOpt is an indispensable solution for companies seeking to comply with the General Data Protection Law (LGPD) in a practical and efficient manner. With an intuitive and highly customizable platform, it offers comprehensive consent and cookie management, ensuring legal compliance and greater transparency with users. Additionally, AdOpt stands out for its quality technical support and its ability to easily integrate its functionalities with the specific needs of each business. A reliable tool for those who value privacy and data security. **What do you dislike about AdOpt?** Depending on the complexity of the site, the initial integration may require more advanced technical adjustments, which can be a challenge for those who do not have a specialized team. In my opinion, the number of beginner producers is growing and they start working alone, tutorials for those who are learning would help a lot. **What problems is AdOpt solving and how is that benefiting you?** Obligation of the LGPD. ### 29. Ease of use of the platform **Rating:** 5.0/5.0 stars **Reviewed by:** Jean V. | Gestor de E-commerce, Small-Business (50 or fewer emp.) **Reviewed Date:** April 15, 2025 **What do you like best about AdOpt?** Complete system with reliable operation, easy integration, implementation, and use, customizable with the colors of your site, and excellent customer support. We have not had any operational issues during the 3 years we have used it. **What do you dislike about AdOpt?** I had no problems with the platform **What problems is AdOpt solving and how is that benefiting you?** It is a platform that helped me at the beginning of the new data protection policy. ### 30. Everything the law requires in a simple, reliable, and secure way. **Rating:** 5.0/5.0 stars **Reviewed by:** Alcino P. | Analista de TI/Segurança de Dados, Mid-Market (51-1000 emp.) **Reviewed Date:** July 01, 2025 **What do you like best about AdOpt?** The practicality of creating and configuring the notifications **What do you dislike about AdOpt?** Lack of prior notice when changes and updates occur. **What problems is AdOpt solving and how is that benefiting you?** Compliance with the LGPD ### 31. Very good **Rating:** 5.0/5.0 stars **Reviewed by:** Kaio P. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** June 12, 2025 **What do you like best about AdOpt?** I placed cookie policies on my LP, very good and easy **What do you dislike about AdOpt?** nothing against, very easy and useful in generating cookie policies **What problems is AdOpt solving and how is that benefiting you?** Generation of cookie policies with AI ### 32. Amazing software and human support **Rating:** 5.0/5.0 stars **Reviewed by:** Jefferson R. | Web Operations Manager, Enterprise (> 1000 emp.) **Reviewed Date:** December 03, 2024 **What do you like best about AdOpt?** I've been using this platform across 10 websites since Dec-2023, and it has been nothing short of amazing! The customer support is outstanding, and the implementation process is seamless and straightforward. As someone living in Brazil—where we face one of the most challenging currencies in the world—the pricing does hit a bit harder. However, I understand that this is more about the economic reality in my country than the platform itself. Highly recommend it. 👏✨ **What do you dislike about AdOpt?** If, in the future, the platform considers introducing value parity for South American countries, it would make this already fantastic service even more accessible and appealing! **What problems is AdOpt solving and how is that benefiting you?** I use it on the companies' websites to ensure compliance with Brazilian legislation. ### 33. Easy setup and integration to the site **Rating:** 5.0/5.0 stars **Reviewed by:** Fernanda A. | Product Designer, Small-Business (50 or fewer emp.) **Reviewed Date:** October 10, 2024 **What do you like best about AdOpt?** Adopt is a very intuitive tool and easy to implement/integrate with your site. In just a few steps, we can keep our site up to date with regard to the LGPD, and once configured, you no longer need to worry. **What do you dislike about AdOpt?** I don't use the tool very often, as I also believe that a large part of the users don't either, so until today I've only used it to do the initial setup and later to monitor reports, in that regard I have no complaints. **What problems is AdOpt solving and how is that benefiting you?** We use tracking tools on our site, in addition to having a subscription form for plans. With the adopt, we can collect both consents; our tracking tool only works after the user's consent regarding cookies, and the plan can only be subscribed to if the user consents to the platform's data. ### 34. Great cookie manager **Rating:** 5.0/5.0 stars **Reviewed by:** Marcelo A. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** May 12, 2025 **What do you like best about AdOpt?** The ease of management is very good. I can manage the Terms of Use documents, for example, very quickly. **What do you dislike about AdOpt?** The prices are still somewhat "steep" for Brazil. **What problems is AdOpt solving and how is that benefiting you?** All regarding cookies and permission to access customer data. ### 35. An intuitive and easy-to-use platform. **Rating:** 5.0/5.0 stars **Reviewed by:** Marina B. | Partner, Small-Business (50 or fewer emp.) **Reviewed Date:** March 05, 2025 **What do you like best about AdOpt?** Easy to use.AdOpt is a great platform with a competitive price and an easy-to-use interface. The intuitive design makes it simple to set up and manage, even for those without technical expertise. It offers great value for the cost, making compliance and consent management hassle-free. Highly recommended! **What do you dislike about AdOpt?** Everything works well. Nothing to recommend. **What problems is AdOpt solving and how is that benefiting you?** Cookie tracking. It is really easy to implement. I use in my website and offer to my clients as well. ### 36. Adopt **Rating:** 4.0/5.0 stars **Reviewed by:** Allan B. | senior developer, Small-Business (50 or fewer emp.) **Reviewed Date:** August 11, 2025 **What do you like best about AdOpt?** Easy and agile setup, without the need for human intervention **What do you dislike about AdOpt?** It is a bit difficult to customize beyond the standard **What problems is AdOpt solving and how is that benefiting you?** Facilitate the implementation of the cookie permissions system on my website ### 37. Good software to analyze consent metrics **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** July 01, 2025 **What do you like best about AdOpt?** The implementation is quite simple, I usually do it through WordPress plugins or via GTM. **What do you dislike about AdOpt?** The lack of possibility to integrate the collected data into a reporting tool like BI or Looker. **What problems is AdOpt solving and how is that benefiting you?** Help with data collection validation and user analysis on the site in this regard. ### 38. Very good **Rating:** 5.0/5.0 stars **Reviewed by:** Sarah A. | Desenvolvedora Web, Small-Business (50 or fewer emp.) **Reviewed Date:** June 11, 2025 **What do you like best about AdOpt?** Very easy usability to install LGPD on the site **What do you dislike about AdOpt?** Nothing to complain about this amazing tool **What problems is AdOpt solving and how is that benefiting you?** Generation of LGPD with AI, accelerates the process a lot ### 39. AdOpt is amazing **Rating:** 5.0/5.0 stars **Reviewed by:** Alexander S. | Head of Technology, Small-Business (50 or fewer emp.) **Reviewed Date:** March 14, 2025 **What do you like best about AdOpt?** AdOpt is the only one I noticed that provides a friendly, smart, and intuitive interface. From the Dashboard to code implementation, everything was super simple and efficient. **What do you dislike about AdOpt?** I think an option to implement the button "manually" in the free version. I didn't find anything about it, but I also understand that it is a branding strategy. **What problems is AdOpt solving and how is that benefiting you?** I needed a CMP for Adsense. Adopt does everything. ### 40. The delivery of the service has been good. **Rating:** 5.0/5.0 stars **Reviewed by:** Willian L. | Corretor de Seguros, Small-Business (50 or fewer emp.) **Reviewed Date:** August 08, 2025 **What do you like best about AdOpt?** From the information that occurs on our site, always immediately. **What do you dislike about AdOpt?** So far, it is happening as expected. **What problems is AdOpt solving and how is that benefiting you?** Consent as requested by national laws. ### 41. Fantastic support **Rating:** 5.0/5.0 stars **Reviewed by:** Rafael C. | Coordenador Administrativo Senior, Mid-Market (51-1000 emp.) **Reviewed Date:** April 04, 2025 **What do you like best about AdOpt?** Simple tool to use and configure, the support after I registered was quick and taught me everything up to the publication on my site. **What do you dislike about AdOpt?** There are no disadvantages in AdOpt, everything is very simple and easy. **What problems is AdOpt solving and how is that benefiting you?** Stay within the LGPD, we had the policies but we had not implemented them as required by the LGPD. ### 42. very good, excellent. **Rating:** 5.0/5.0 stars **Reviewed by:** julio S. | adiministrador, Architecture & Planning, Small-Business (50 or fewer emp.) **Reviewed Date:** January 07, 2025 **What do you like best about AdOpt?** For the agility of services and customer service. Everything they promised, they delivered. I installed the program on my blogger and I don't regret it, it was very easy, they provided the step-by-step. It was very easy to integrate into the Ads site. The features are excellent for the frequency I use daily. Their customer support is 100% efficient. CONGRATULATIONS **What do you dislike about AdOpt?** None, I am satisfied with everything. 100% approved. **What problems is AdOpt solving and how is that benefiting you?** They will resolve everything for me on Google Ads, it was approved on the same day. ### 43. Probably the best of its kind. **Rating:** 5.0/5.0 stars **Reviewed by:** Ionuț-Raul F. | Attorney At Law, Law Practice, Small-Business (50 or fewer emp.) **Reviewed Date:** February 03, 2025 **What do you like best about AdOpt?** Their business and free plan. I have to say the free plan AdOpt is offering is way better than most paid plans from their competitors. **What do you dislike about AdOpt?** A very simple answer: there is nothing to dislike. **What problems is AdOpt solving and how is that benefiting you?** It is helping me to value my clients' privacy and cookie settings, and it is helping my clients as well to be sure that the Internet can be good too, and it can be browsed without fear that there is something behind their clicks. ### 44. Simplicity and Efficiency in Management **Rating:** 5.0/5.0 stars **Reviewed by:** Deusdete F. | Founder & CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** February 28, 2025 **What do you like best about AdOpt?** My experience with AdOpt has been practical, intuitive, and very satisfying. **What do you dislike about AdOpt?** What pleases me most is the intuitive interface and the affordable plans, which make the creation and management of notices simple and quick. **What problems is AdOpt solving and how is that benefiting you?** He resolves issues related to legal compliance and data protection, avoiding potential fines and increasing user trust by demonstrating a commitment to privacy. ### 45. AdOpt: A simple and effective solution for compliance **Rating:** 5.0/5.0 stars **Reviewed by:** Rafael O. | Estagiário de marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** November 07, 2024 **What do you like best about AdOpt?** AdOpt has been a game-changer for our company’s privacy compliance needs! With so many privacy regulations, we needed a reliable solution to ensure that we stay compliant across the board. AdOpt made the whole process simple. The platform is incredibly easy to set up and use, and it helps us manage consent effortlessly on our site. The seamless integration was a huge asset, and the customization options let us create a consent experience that fits perfectly with our brand. AdOpt also offers a wide range of features that make privacy compliance straightforward, and their customer support team has been outstanding in helping us tailor the setup to meet our unique needs. We use it consistently across our site to maintain compliance, and it’s been incredibly reliable. If you're looking to take control of your privacy compliance in a user-friendly and effective way, I highly recommend AdOpt! **What do you dislike about AdOpt?** During my AdOpt implementation I had some problems, but after some research I discovered that it was my website hosting, apart from that I had no problems with AdOpt. **What problems is AdOpt solving and how is that benefiting you?** AdOpt makes it easy for my website to comply with my country's data protection laws ### 46. Ease of configuration and implementation **Rating:** 5.0/5.0 stars **Reviewed by:** Reginaldo P. | Assistente administrativo, Accounting, Small-Business (50 or fewer emp.) **Reviewed Date:** November 04, 2024 **What do you like best about AdOpt?** What I liked most about Adopt was the ease of implementation and configuration. The product is very simple to set up and the tutorials helped a lot in this process as well. I also find the updates implemented in the tool very cool, always focusing on better compliance with the LGPD and control tools. **What do you dislike about AdOpt?** I have nothing to complain about. The tool meets all the needs. **What problems is AdOpt solving and how is that benefiting you?** The product greatly contributed to the company in terms of acquisition cost versus implementation cost, given that the company is small and does not have a large technical structure to manage the business. Join this with the full compliance with Brazilian legislation, achieved through the use of Adopt. ### 47. Great tool **Rating:** 4.5/5.0 stars **Reviewed by:** Ernesto A. | Coordenador de Marketing Digital, Small-Business (50 or fewer emp.) **Reviewed Date:** February 28, 2025 **What do you like best about AdOpt?** Help me reconcile with Google's policies **What do you dislike about AdOpt?** I haven't used all the tools on the site yet. **What problems is AdOpt solving and how is that benefiting you?** Implementation and practicality ### 48. For us, AdOpt is reliable as a platform for managing cookies and consents. **Rating:** 4.5/5.0 stars **Reviewed by:** Michelle P. | Administrativo, Small-Business (50 or fewer emp.) **Reviewed Date:** April 21, 2025 **What do you like best about AdOpt?** Simple, practical, and quite intuitive to access. **What do you dislike about AdOpt?** None, so far. We have no negative data about the platform. **What problems is AdOpt solving and how is that benefiting you?** We have an online store for foreign trade and AdOpt is sufficiently adapted to our requirements. ### 49. Simplified consent management **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Human Resources | Small-Business (50 or fewer emp.) **Reviewed Date:** July 01, 2025 **What do you like best about AdOpt?** The ease of implementation and the clarity of the interface, in addition to the agile and reliable support. **What do you dislike about AdOpt?** The investment may be a bit high, but it pays off due to the simplicity in implementation and the reliability of the solution. **What problems is AdOpt solving and how is that benefiting you?** AdOpt addresses the need for compliance with the LGPD in the use of cookies and browsing data. This benefits us by ensuring transparency for users, reducing legal risks, and avoiding the allocation of internal resources to develop an in-house solution. ### 50. Efficiency **Rating:** 5.0/5.0 stars **Reviewed by:** KS Seguros e C. | CEO Gestor, Small-Business (50 or fewer emp.) **Reviewed Date:** March 27, 2025 **What do you like best about AdOpt?** Agile, fast, secure, and reliable system! **What do you dislike about AdOpt?** Still getting to know the system, nothing to declare for now as I can't form an opinion about the tool. However, something to pay attention to is the annual fees charged in dollars, I found the cost to be high. **What problems is AdOpt solving and how is that benefiting you?** Information security LGPD Law, online transitions. - [View AdOpt pricing details and edition comparison](https://www.g2.com/products/adopt-adopt/reviews?page=4§ion=pricing&secure%5Bexpires_at%5D=2026-07-14+07%3A19%3A06+-0500&secure%5Bsession_id%5D=1ccadb75-3887-42cf-9af8-55be9889ece7&secure%5Btoken%5D=4e105e13076d699876ca2d16a59c68aa203694df664026686a86cab62fee8224&format=llm_user) ## AdOpt Integrations - [Google Tag Manager](https://www.g2.com/products/google-tag-manager/reviews) - [Magento Open Source](https://www.g2.com/products/magento-open-source/reviews) - [Omnibees](https://www.g2.com/products/omnibees/reviews) - [Oracle Commerce Cloud](https://www.g2.com/products/oracle-commerce-cloud/reviews) - [Shopify](https://www.g2.com/products/shopify/reviews) - [VTEX Commerce Platform](https://www.g2.com/products/vtex-commerce-platform/reviews) - [WooCommerce](https://www.g2.com/products/woocommerce/reviews) - [WordPress.com](https://www.g2.com/products/wordpress-com/reviews) - [WordPress.org](https://www.g2.com/products/wordpress-org/reviews) ## AdOpt Features **Functionality** - Dashboard - Reporting - Integrations - End-user management - Audit trails - APIs - Mobile SDK - Customizable design - Server-side storage **Functionality** - Auto scans - Auto privacy policy update - Cookie notice report - Easy installation - Reporting **Functionality** - Generates privacy policies - Downloadable format - Embeddable format - Updates Automatically - Manually override updates - Dashboard **Functionality** - Identity Verification - Workflow - DSAR Portal - Reporting and logs ## Top AdOpt Alternatives - [CookieYes](https://www.g2.com/products/cookieyes/reviews) - 4.8/5.0 (295 reviews) - [CookieScript](https://www.g2.com/products/cookiescript/reviews) - 4.6/5.0 (515 reviews) - [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) - 4.5/5.0 (555 reviews)